SANTA CRUZ COUNTY
GUIDE 2026
E R E H GO W O G S L A C O THE L
THINKLOCALSANTACRUZ.ORG
We Rent, We Sell, We Deliver We Rent, We Sell, We Deliver We Rent, We Sell, We Deliver
We Rent, We Sell, We Deliver
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The best food. The best selection. Locally and family owned since 1969. Staff of Life is Santa Cruz’s original organic pioneer. Shop local, support local.
2024 Business of the Year 2024
• Full Deli • Grab & Go items • bulk FooDs • • Hot & salaD bars • beer, Wine & CHeese • • Complete GroCery • • Full butCHer, bakery & Vitamins •
SANTA CRUZ
1266 Soquel Avenue • 831-423-8632
WATSONVILLE
906 East Lake Avenue • 831-726-0240
www.staffoflifemarket.com THINKLOCALSANTACRUZ.ORG
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BUSINESS INDEX 23 ARTS, EDUCATION & ENTERTAINMENT
Gifts
Artists & Creatives
Home & Building Supplies
Event Venues & Services
Home & Living
Museums & Galleries
Jewelry
Music & Theater
Kids & Teens
Recreation & Attractions
Musical Instruments, Records & Gear
Training, Classes & Schools
Pets
28 DINING, SPIRITS & HOSPITALITY Accommodations Bars & Clubs Beer, Wine & Spirits Breads, Pastries & Donuts Coffee Food Trucks & Pop-Ups Ice Cream & Frozen Treats Restaurants & Eateries 38 HEALTH & WELLNESS Dental Fitness & Movement Health & Wellness Products Mind & Body Wellness Optical Spa & Beauty Services 44 COMMUNITY Business Organizations Community & Social Services Government
Grocers & Specialty Foods
Retail & Shopping Hubs Sporting & Outdoor Gear 62 SERVICES Accounting & Bookkeeping Attorneys Auto Banks & Credit Unions Business Organizations Business Services Computer, Web & IT Services Coworking & Shared Workspaces Design & Construction Flooring Home & Property Services Insurance Legal Services Marketing, Design & Promotion Pest Control Pet Care & Wellness Printers & Graphic Services Real Estate Sales & Management Safety & Security
Media Outlets
Senior Services
49 SHOPPING & RETAIL
Transportation & Moving
Apparel, Shoes & Accessories
Video Production
Tattoo & Body Art
Beer, Wine & Spirits Books & Games Cannabis Creative Supplies & Services Eco-Friendly Products Farms, Local & Artisanal Products Gardens, Plants & Flowers
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THINKLOCALSANTACRUZ.ORG
See the most complete selection of Socksmith socks at Sockshop Santa Cruz, on the Wharf and Sockshop & Shoe Company, downtown Santa Cruz. THINKLOCALSANTACRUZ.ORG
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WELCOME Dear Friends, Think Local First is an organization of locally owned & operated businesses and community organizations dedicated to strengthening our Santa Cruz County economy and community. Inside this directory you’ll find hundreds of locally owned and operated businesses that proudly display the “Think Local First” logo. Please let this directory be your guide to shopping the logo, living the philosophy, and thinking local first! Why Think Local First? •
Supporting locally owned businesses contributes to a diverse, unique and flourishing community that is fun to visit!
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Your neighbors & friends own and work at these locally owned & operated businesses.
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Locally owned & operated businesses invest in local non-profits and other local businesses, keeping our community strong and stable.
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Money you spend at a locally owned & operated businesses stays in the community to be spent again, and again, and again ensuring its economic vibrancy.
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Local owners understand the unique needs and values of Santa Cruz County, which means more personalized service and decisions that truly reflect our community.
You can find more detailed information about our members, member activities, and how to become a member at ThinkLocalSantaCruz.org. Locally yours, The Think Local First Board of Directors
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THINKLOCALSANTACRUZ.ORG
We Have Everything for
Your Dream Patio Including:
• Sofas • Fire Pits • Love Seats • Custom Cushions • Chaises • Umbrellas • Dining Sets • Heaters We also do complete patio furniture restoration & repair
Best Of Winner 4 years in a row!
See our instagram page
Family owned and operated for 42 years
TWO LOCATIONS 1118 Ocean Street Santa Cruz, California 831.423.2425
944-A Blossom Hill Road San Jose, California 408.446.9350
AmericanLeisurePatio.com THINKLOCALSANTACRUZ.ORG
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TABLE OF CONTENTS 4
INDEX OF BUSINESS CATEGORIES
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WELCOME
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CONTENTS
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BOARD & STAFF
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HISTORY OF THINK LOCAL FIRST
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10 REASONS TO SHOP LOCAL
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JOIN THE MOVEMENT!
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TLF WEBSITE
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WHERE DOES THE MONEY GO?
20 THE POWER OF LOCAL DOLLARS 22 WHO DO YOU TRUST 23 MEMBER DIRECTORY 73 CHARTER MEMBERS 74
BACK TO THE FUTURE
CONTRIBUTORS Janet Romanowski, Susan O’Connor Fraser,
Mary K. Doyle and Andrea Konrad EDITORIAL DESIGNER Haley Tweedell DESIGNERS Rowdy Tompkins, Elena Razganov, Jackie Mujica and Jennifer Meyer CREATIVE SERVICES PRODUCTION MANAGER Deb Fisher ADVERTISING DIRECTOR Debra Whizin ADVERTISING REPRESENTATIVES Sue Lamothe, Lisa Buckley,
Kate Kauffman and Danielle Ratliff ACCOUNTING Sonia Chavez and Aurene Pokorny CIRCULATION MANAGER Shannen Craig OFFICE MANAGER Danielle Ratliff GENERAL MANAGER Jeanie Johnson COVER IMAGE Dave Nelson @nellysmagicmoments
Published by Think Local First – County of Santa Cruz 877 Cedar St. Ste 150 / Santa Cruz, CA 95060 info@ThinkLocalSantaCruz.org | ThinkLocalSantaCruz.org
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THINKLOCALSANTACRUZ.ORG
23 YEARS IN BUSINESS
THINK GREEN Environmentally Friendly Products
Interior Vision features Graber Custom Draperies and Roman Shades.
Come visit our newly remodeled showroom with over3,000 sq. ft. of amazing products.
Let us assist you from concept to completion. Property managers, contractors, residential, realtors, commercial, welcome!
• Hardwood • Luxury Vinyl Plank • Laminates • Carpet • Wool • Sisal • Marmoleum • Cork • Custom Area Rugs • Custom Draperies • Window Shades • Shutters
Deborah Cypert Owner
Bobbie Frandeen Co-owner/Estimator
Todd Ivy Sales/Estimator
Bianca Gera Office Manager/Sales
CONVENIENTLY LOCATED IN SOQUEL VILLAGE
Bianca Gera Office Manager/ Sales
2800 Daubenbiss Avenue, Soquel 831.476.8780 | Interiorvision.biz
Monday-Friday: 9am-5pm & Saturday: 9am-2pm THINKLOCALSANTACRUZ.ORG
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BOARD & STAFF
JANET ROMANOWSKI DAVID LYNG REAL ESTATE
Board President
CAMI CORVIN CORVIN’S LEGAL SERVICES
Board Vice President
SUSAN O’CONNOR FRASER TAM COMMUNICATIONS, INC.
Board Treasurer
ANTHONY GUAJARDO MIJO’S TAQUERIA
Board Secretary
RYAN BUCKHOLT UBLENDIT
Board Member
MARY K. DOYLE PARK AVENUE FITNESS
Board Member
JENNALEE DAHLEN YÕSO WELLNESS SPA
Board Member
STAFF & SUPPORT ANDREA KONRAD
Membership Director DIANA IRELAND
Bookkeeper
PETER NEUWALD
Steering Committee 10
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ECOLOGICAL LANDSCAPING
Unpaving the way since 1988! Design • Installation • Maintenance
• Climate Resilient Landscapes • Greywater & Rainwater Harvesting • Firescaping • Drip Irrigation • Paths & Patios, Decks & Arbors • Permaculture • Pollinator Gardens • Pruning & Fine Gardening • Edible Landscapes
terranovalandscaping.com
831-425-3514 license #1125230
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THE HISTORY OF
THINK LOCAL FIRST In the spring of 2007, during a downturn in the economy, a handful of Santa Cruz business owners rallied around a common concern: the threat posed to local businesses by proliferating chain stores and easy online shopping. Think Local First formed that same year around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” The logic was simple: If residents and visitors became more aware of the benefits of supporting locally owned and operated businesses, more of their money would stay in the community and contribute to the vibrancy and health of Santa Cruz County. Think Local First’s first public meeting took place at Bookshop Santa Cruz, a true local treasure, in October of 2007. We invited the public to share ideas and continue the momentum of the movement. Think Local First and its member businesses and nonprofit organizations believe that by working together to circulate money locally, instead of sending it away, the money can be used to create a thriving local economy and community. That was over 17 years ago, but the reasons and results of supporting our local businesses are just as crucial as ever.
THINK LOCAL FIRST FOUNDERS Peter Beckmann, Beckmann’s Bakery Karl Heiman, Caffe Pergolesi Eric & Ellen Gil, Sockshop & Shoe Company Michael Olson, KSCO Casey Coonerty-Protti, Bookshop Santa Cruz Rex Stewart, New Leaf Community Markets Gary Bascou, Staff of Life John Benedetti, Illuminada Design Debra Whizin, Metro Santa Cruz Chuck Tremper, Attorney
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SUPPORT HISTORIC SEABRIGHT
CELEBRATE
Seabright and the Harbor!
JOIN US FOR DINNER Wednesday thru Sunday Open at 5pm
laPostaRestaurant.com 538 Seabright Ave Santa Cruz
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10 REASONS TO SHOP LOCAL 1
MORE MONEY RECIRCULATES IN THE LOCAL ECONOMY When you shop at locally owned and operated businesses, more money stays in the community. That’s because there is no out-of-area entity where the local chain store must send some portion of their revenue and because local businesses frequently purchase from other local businesses. Purchasing local goods and services helps grow the local tax base as well as area businesses.
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UNIQUE BUSINESSES CREATE CHARACTER AND PROSPERITY The distinctive character of Santa Cruz County is what brings people here and keeps them here. Locally owned and operated businesses are an integral part of the uniqueness of our area.
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ENVIRONMENTAL IMPACT IS REDUCED As noted earlier, locally owned and operated businesses purchase more of their inventory from other local businesses, which equates to less transportation. This reduces traffic congestion, carbon emissions, and resulting habitat loss.
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MOST NEW JOBS ARE PROVIDED BY LOCALLY OWNED BUSINESSES According to the U. S. Small Business Administration, small, locally owned and operated businesses employ nearly 50% of private sector jobs and created 55% of the net jobs between 2013 and 2023.
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NONPROFITS RECEIVE GREATER SUPPORT Local business owners donate more to local charities than national chains.
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MORE PERSONALIZED ATTENTION AND LOCAL CARE Local business owners and employees are your neighbors. They understand your needs and provide a shopping experience that’s thoughtful, friendly, and tailored to you
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LOCAL BUSINESS OWNERS INVEST IN OUR COMMUNITY Local businesses are owned by people who live in this community and are more invested in the community’s future.
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PUBLIC BENEFITS FAR OUTWEIGH PUBLIC COSTS Locally owned and operated businesses require comparatively little infrastructure and utilize public services more efficiently than chain stores.
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COMPETITION AND DIVERSITY LEAD TO MORE AND BETTER CHOICES A marketplace consisting of locally owned and operated businesses is the best way to ensure innovation and lower prices over the long-term.
10 LOCALIZED ECONOMIES ATTRACT ENTREPRENEURISM AND A SKILLED WORKFORCE Economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.
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JOIN THE MOVEMENT! We encourage everyone to think FIRST about supporting locally owned & operated businesses when shopping for goods and services. Let the businesses know that you love spending your hard-earned dollars locally and appreciate what those businesses are doing to build our economy. We also encourage you to join Think Local First:
AS A COMMUNITY MEMBER / VOLUNTEER Become a community member/volunteer. We are a fun-loving group of movers and shakers who have made a lot happen since our inception in 2007. Let us know if you would like to join our Board of Directors or become a community member or volunteer by sending us a note at info@thinklocalsantacruz.org.
AS A MEMBER BUSINESS Become a member of Think Local First. It’s easy! Just go to ThinkLocalSantaCruz.org and click “Join Us”. Encourage other locally owned and operated businesses to join as well, as “strength in numbers” will make us all stronger and more resilient. BENEFITS OF THINK LOCAL FIRST MEMBERSHIP
• Display the Think Local First logo proudly in the window of your business, on your website and in your own advertising • Prominent features and listings on the Think Local First website • Social media spotlights and promotion throughout the year • A listing in our Annual Print Directory distributed to high-traffic Santa Cruz County locations throughout the year • Mentions and features in the Think Local First eblast newsletter • Featured appearance on our Think Local First Radio Show • Access to our Tech Tuesday educational opportunities • Access to networking events • Being part of a community of supportive fellow businesses Join us! ThinkLocalSantaCruz.org
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THINKLOCALSANTACRUZ.ORG
THINK LOCAL FIRST WEBSITE THINKLOCALSANTACRUZ.ORG THE PREMIER ONLINE DIRECTORY FOR LOCALLY OWNED & OPERATED BUSINESSES AND COMMUNITY ORGANIZATIONS Think Local First is a member-based 501c6 nonprofit organization, committed to providing unparalleled value to its members. Our website is an example of that. Business listings for members go well beyond the standard information of name, address, and phone number. They can include links to your website and social media, detailed information about your business or organization, the ability to upload events to our events calendar, specials and discounts, video and audio files, photo albums, and job offerings. Plus, it offers secure ways to be contacted by interested parties, and it provides a place for customer reviews. Every member has a login to create and edit their own content to keep it fresh. Consider Think Local First as your marketing cooperative for locally owned and operated businesses. There are an estimated 12,000 small businesses in Santa Cruz County from independent, homebased contractors to brick and mortar businesses. There is power in numbers, and ThinkLocalSantaCruz.org sums them up. Together we can create the best resource for finding & frequenting locally owned and operated businesses in Santa Cruz County with the goal of driving business to our members and thereby contributing to a thriving local economy and community. We offer memberships for nonprofits, as well as Bronze, Silver, and Gold tiers for businesses. Aside from our membership options, local businesses can pay a nominal fee and be listed on our website with their name, address, phone number, logo and website URL.
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WHERE DOES THE MONEY GO?
Source: Andersonville Indie Impact Study Series Supplement, 2012 Independent businesses bring substantial benefits to local economies compared to their chain competitors. While chain stores and chain restaurants extract locally generated revenue from the community with each bank transaction, independents create a virtuous cycle of local spending, producing more jobs for residents, increased tax revenue for local governments, more investment in both commercial and residential districts, and enhanced support for local nonprofits. In short, these businesses create better communities.
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THINKLOCALSANTACRUZ.ORG
Locally Owned ✶ Daily Discounts Drive-Thru ✶ Art Gallery
Voted Voted Best Best Dispo Dispo 2025! 2025!
OurTreehouse.io | 3651 Soquel Drive C10-0000105-LIC
Everyday Discounts for: Order online!
students teachers veterans & 65+
OPEN DAILY 21+ Adult Use • 18+ Medical Drive-Thru 8am - 9:50pm THINKLOCALSANTACRUZ.ORG
In-Store 11am - 7pm
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THE POWER OF LOCAL DOLLARS In 2012, Think Local First did its first annual Local Check Campaign. Five local banks each gave out a $100 check to five different Think Local First members. Each time a check was spent at a local business, the recipient turned around and spent it on goods or services at another Think Local First business. We tracked these checks as they were spent in the community and tallied up the commerce that was generated. We were amazed when we discovered that over $8700 in commerce was generated in just 30 days from that initial $500 investment. That’s nearly 17 times our investment. Now, imagine what would be possible if the over 260K residents of Santa Cruz County (and not counting our adjacent counties on the Central Coast and beyond) were to circulate their own $100 check through the local community. Using that same math, we’d be looking at over $5 Billion in one year. That’s billion with a ‘B’! Together, we can do this. All we have to do is to Think Local, First!
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THINKLOCALSANTACRUZ.ORG
WOODSTOVE & SUN FIREPLACE, HEARTH, AND OUTDOOR LIVING PRODUCTS Since 1982
FIREPLACES • INSERTS • STOVES GAS • ELECTRIC • WOOD • PELLET
FIREPLACES • FIRE TABLES & FIRE PITS • KIT PERGOLAS KITCHENS • PIZZA OVENS • GRILLS • FURNITURE Celebrating over 40 years providing top quality hearth products and customer service to the Central Coast area. Now offering one stop shopping to perfect your outdoor living space too!
WOODSTOVE & SUN 510 Soquel Avenue Santa Cruz, CA 95062 (831) 425-5123
Instagram @woodstoveandsun
www.woodstoveandsun.com THINKLOCALSANTACRUZ.ORG
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WHO DO YOU TRUST: Trust by Americans 70% 60% 50% 40% 30%
68%
20% 10% 0%
18%
Big Business
Small Business
Source: Gallup, Americans Trust Small-Business Owners Most on Job Creation, Nov. 3, 2011
Trust to Create Jobs 80% 70% 60% 50% 40% 30%
74%
79%
Local business leaders
Small-business owners
20% 10%
45%
0% Major corporation execs
Source: Gallup, Confidence in Institutions, June 5, 2016
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ARTISTS & CREATIVES
ARTS COUNCIL SANTA CRUZ COUNTY Nonprofit Member SANTA CRUZ 1070 River St. 831-475-9600 ArtsCouncilSC.org JESTER SWINK JEWELRY & HOME DECOR Bronze Member SANTA CRUZ 415-298-4200 JesterSwink.com NICELY Bronze Member SANTA CRUZ 1349 Pacific Ave. 831-588-4748 NicelySC.com PARRISH CREATIVE Bronze Member SANTA CRUZ 831-421-1177 ParrishCreative.com WHITE RABBIT SOCIAL CLUB Bronze Member SANTA CRUZ COUNTY WhiteRabbitMakers@gmail.com sites.google.com/view/WhiteRabbitSocialClub EVENT VENUES & SERVICES BURRELL SCHOOL VINEYARDS & WINERY Gold Member LOS GATOS 24060 Summit Rd. 408-353-6290 BurrellSchool.com
ARTS, EDUCATION & ENTERTAINMENT
ART OF SANTA CRUZ Nonprofit Member CAPITOLA 1855 41st. Ave., Ste J10 831-515-7390 RegionalArtisansAssociation.org
CRUZIO INTERNET Gold Member SANTA CRUZ 877 Cedar St., Ste 150 831-459-6301 Cruzio.com VENDOR YEARBOOK Bronze Member SANTA CRUZ VendorYearbook.com MUSEUMS AND GALLERIES PAJARO VALLEY ARTS Nonprofit Member WATSONVILLE 37 Sudden St. 831-722-3062 PVArts.org SANTA CRUZ MOUNTAIN ART CENTER Nonprofit Member SAN LORENZO VALLEY 9341 Mill St. 831-336-3513 MountainArtCenter.org
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ARTS, EDUCATION & ENTERTAINMENT
SANTA CRUZ MUSEUM OF NATURAL HISTORY Nonprofit Member SANTA CRUZ 1305 E. Cliff Dr. 831-420-6115 SantaCruzMuseum.org SEYMOUR MARINE DISCOVERY CENTER Nonprofit Member SANTA CRUZ 100 McAllister Way 831-459-3800 SeymourCenter.ucsc.edu THE VISION SANCTUARY Bronze Member SANTA CRUZ 313 Cedar St., Unit A 831-459-3800 TheVisionSanctuary.com MUSIC & THEATER CABRILLO FESTIVAL OF CONTEMPORARY MUSIC Nonprofit Member SANTA CRUZ 147 South River St., Ste 232 831-426-6966 CabrilloMusic.org CABRILLO STAGE Nonprofit Member APTOS / LA SELVA 6500 Lower Perimeter Rd. 831-479-6154 CabrilloStage.com CINELUX THEATRES Silver Member CAPITOLA 1475 41st. Ave. 831-479-3504 CineLuxTheatres.com JUNEBUG BAYER Bronze Member APTOS / LA SELVA 831-234-6289 JuneBugBayer.com KUUMBWA JAZZ Nonprofit Member SANTA CRUZ 320-2 Cedar St. 831-427-2227 KuumbwaJazz.org MARKET STREET SENIOR CENTER | SANTA CRUZ FOLLIES Nonprofit Member SANTA CRUZ 222 Market St. 831-475-1640 MarketStreetSeniorCenter.org SANTA CRUZ SHAKESPEARE Nonprofit Member SANTA CRUZ 501 Upper Park Rd. 831-460-6399 SantaCruzShakespeare.org SANTA CRUZ SYMPHONY Nonprofit Member SANTA CRUZ 307 Church St. 831-462-0553 SantaCruzSymphony.org
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RECREATION & ATTRACTIONS AGRICULTURAL HISTORY PROJECT Nonprofit Member WATSONVILLE 2601 E. Lake Ave. 831-724-5898 AgHistoryProject.org COMMUNITY CULTURAL TOURS Nonprofit Member SAN LORENZO VALLEY 831-332-1935 CommunityCulturalTours.com DELAVEAGA GOLF & RETAIL Bronze Member SANTA CRUZ 401 Upper Park Rd. 831-423-7214 DeLaveagaGolf.com OPEN FARM TOURS Nonprofit Member CORRALITOS / FREEDOM 831-332-1935 OpenFarmTours.com ROARING CAMP RAILROADS Bronze Member FELTON 5401 Graham Hill Rd. 831-335-4484 RoaringCamp.com SANTA CRUZ BEACH BOARDWALK Gold Charter Member SANTA CRUZ 400 Beach St. 831-423-5590 BeachBoardwalk.com
ARTS, EDUCATION & ENTERTAINMENT
SCOTTS VALLEY COMMUNITY THEATER GUILD Nonprofit Member SCOTTS VALLEY 251B Kings Village Rd. 831-566-9411 SVCTheaterGuild.org
SANTA CRUZ COUNTY FAIR Nonprofit Member WATSONVILLE 2601 E. Lake Ave. 831-724-5671 SantaCruzCountyFair.com SANTA CRUZ COUNTY FAIRGROUNDS FOUNDATION Nonprofit Member WATSONVILLE 2601 E. Lake Ave. 831-786-9698 Fairgrounds-Foundation.org SANTA CRUZ COUNTY PARKS Bronze Member SANTA CRUZ COUNTY 979 17th. Ave. 831-454-7901 SCParks.com SANTA CRUZ SEASIDE COMPANY Gold Charter Member SANTA CRUZ 400 Beach St. 831-423-5590 BeachBoardwalk.com
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ARTS, EDUCATION & ENTERTAINMENT
SUP SHACK Bronze Member SANTA CRUZ 2214 East Cliff Dr. 831-464-7467 SUPShackSantaCruz.com THE SANTA CRUZ EXPERIENCE Bronze Member SCOTTS VALLEY 75 Mount Hermon Rd. A 831-421-9883 TheSantaCruzExperience.com TRAINING, CLASSES & SCHOOLS ART FACTORY STUDIOS Bronze Member APTOS / LA SELVA 7960 Soquel Dr. 831-566-0768 ArtFactoryStudios.com ATHENA CAMPS Bronze Member SCOTTS VALLEY 408-490-4972 AthenaCamps.com BE NATURAL MUSIC Bronze Member SANTA CRUZ 740 Water St. 831-359-8240 BeNaturalMusic.live COMMUNITY MUSIC SCHOOL Nonprofit Member SANTA CRUZ 831-471-5184 CommunityMusicSchool.org CONVERGENCE COURSES Bronze Member SANTA CRUZ 2803 Mission St. 831-222-0715 Convergence.Courses FREEDOM SCHOOLHOUSE AND FARM Bronze Member APTOS / LA SELVA 6411 Freedom Blvd. 831-236-6894 FreedomSchoolHouseAndFarm.com MUSICALME, INC. Bronze Member APTOS / LA SELVA 831-201-8488 MusicalMe.com NOURISHING GENERATIONS EDUCATIONAL PROJECT Nonprofit Member SANTA CRUZ 831-419-0759 NourishingGenerations.org ORCHARD SCHOOL Nonprofit Member APTOS / LA SELVA 2288 Trout Gulch Rd. 831-688-1074 OrchardSchoolAptos.org SANTA CRUZ ART LEAGUE Nonprofit Member SANTA CRUZ 526 Broadway 831-426-5787 SCAL.org
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Redwood Music Camps for musicians of all ages
Dates for 2026: Teen Camp - June 14-20 Kid Camp - July 20-Aug 1 Adult Camp - October 16-18 Information online at
CommunityMusicSchool.org
SANDWICHES, SALADS, SOUPS, PASTA, BEER & WINE, OUTDOOR SEATING
1534 Pacific Ave.
DOWNTOWN SANTA CRUZ
831.423.1711 | zoccolis.com
OPEN MON - SAT 8-6, SUN10-6
Family Owned & Operated Serving the dog and cat community for over 65 years. A pet’s love is never conditional, nor is our commitment to you and your pet’s health. 4257 Scotts Valley Drive 831.438.2600 • ScottsValleyVet.com
VOTED BEST BREAKFAST & VOTED BEST PATIO DINING San Lorenzo & Scotts Valley
OPEN FOR BREAKFAST, LUNCH AND EVENTS 1210 Mt. Hermon Rd., Scotts Valley | 831.335.1210 | HeavenlyRoadsideCafe.com THINKLOCALSANTACRUZ.ORG
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ARTS, EDUCATION & ENTERTAINMENT
DINING, SPIRITS & HOSPITALITY
SMALL WAVES OCEAN SCHOOL Bronze Member SANTA CRUZ 2-1513 E Cliff Dr. Ste C 831-212-2253 SmallWavesOS.Com TARA REDWOOD SCHOOL Nonprofit Member SOQUEL 5810 Prescott Rd. 831-462-9632 TaraRedwoodSchool.org THE PAINTED CORK Bronze Member SANTA CRUZ 2100 Delaware Ave. 831-431-6544 PaintedCork.com
ACCOMMODATIONS SANTA CRUZ HOSTEL Nonprofit Member SANTA CRUZ 321 Main St. 831-423-8304 SantaCruzHostel.org BARS & CLUBS BRADY’S YACHT CLUB Gold Member SANTA CRUZ 413 Seabright Ave. 831-425-9854 CORK & FORK CAPITOLA Silver Member CAPITOLA 1955 41st Ave., Ste B8 831-435-1110 CorkAndForkCapitola.com THE MEDITERRANEAN BAR Bronze Member APTOS / LA SELVA 265 Center Ave. 831-661-5053 TheMediterraneanBar.com THE REDROOM COCKTAIL LOUNGE Bronze Member SANTA CRUZ 1003 Cedar St. 831-425-0591 BEER, WINE & SPIRITS APTOS VINEYARD Bronze Member APTOS / LA SELVA 105c Post Office Dr. 831-661-5150 AptosVineyard.com BENT DIME WINERY Gold Member SCOTTS VALLEY 929-237-9728 BentDimeLemoncello.com
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Your Local Experts For: • Bookkeeping Solutions • Professional Accounting Services • Business Consulting • QuickBooks Set-Up and Training • Remote Accounting • HR Consulting and Payroll
FREE CONSULTATIONS
Call 831.316.1106 • candaceebert.com
YOUR FULL-SERVICE UNION PRINT PARTNER
• • • •
Offset & Digital Printing Publications & Catalogs Signage & Large Format Direct Mail & Fulfillment comprinters.com
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DINING, SPIRITS & HOSPITALITY
BIG BASIN VINEYARDS Bronze Member SANTA CRUZ 525 Pacific Ave. 831-515-7278 BigBasinVineyards.com BREWTOPIA Bronze Member CAPITOLA 115 San Jose Ave., Ste H 831-430-8750 BrewTopia831.com BURRELL SCHOOL VINEYARDS & WINERY Gold Member LOS GATOS 24060 Summit Rd. 408-353-6290 BurrellSchool.com FRUITION BREWING Bronze Member WATSONVILLE 918 E Lake Ave. FruitionBrewing.com HALLCREST VINEYARDS Bronze Member FELTON 379 Felton Empire Rd. HallcrestVineyards.com MARGINS WINE CUBBY Bronze Member SANTA CRUZ 402 Ingalls St., Ste. 18 MarginsWine.com REXFORD WINERY Bronze Member SANTA CRUZ 429 Ingalls St. 831-426-1500 RexfordWinery.com SANTE ARCANGELI FAMILY WINES Silver Member APTOS / LA SELVA 154 Aptos Vlg Way, Unit C-1 831-207-6048 SanteWinery.com SOQUEL VINEYARDS Bronze Member SOQUEL 8063 Glen Haven Rd. 831-462-9045 SoquelVineyards.com STEEL BONNET BREWING COMPANY Bronze Member SCOTTS VALLEY 20 Victor Square Ext. B 831-837-5845 SteelBon.net VENUS SPIRITS Bronze Member SANTA CRUZ 200 High Rd. 831-600-7376 VenusSpirits.com WINDY OAKS ESTATE WINERY Bronze Member CORRALITOS / FREEDOM 550 Hazel Dell Rd. 760-481-8353 WindyOaksEstate.com
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BREAD, PASTRIES & DONUTS
COMPANION BAKESHOP Bronze Member SANTA CRUZ 2341 Mission St. 831-706-8594 CompanionBakeshop.com DUNLAP’S DONUTS Bronze Member SANTA CRUZ 3791 Portola Dr. 831-475-6447 EMOZIONI PASTICCERIA Bronze Member SOQUEL 2841 Porter St., B 831-334-6820 Instagram.com/EmozioniPasticceria GAYLE'S BAKERY & ROSTICCERIA Gold Member CAPITOLA 504 Bay Ave. 831-462-1200 GaylesBakery.com MELO BREAD Bronze Member WATSONVILLE 532 Main St. MeloBread.com
DINING, SPIRITS & HOSPITALITY
BECKMANN'S BAKERY Gold Charter Member LIVE OAK 1053 17th Ave. 831-423-9242 BeckmannsBakery.com
THE MAGICAL BAKER Bronze Member CAPITOLA TheMagicalBaker.com COFFEE CAFÉCTO Bronze Member WATSONVILLE 831-345-5211 Cafecto.com HIDDEN FORTRESS COFFEE ROASTING Bronze Member SANTA CRUZ 877 Cedar St., Ste 150 831-246-1748 HiddenFortressCoffee.com JAVA JUNCTION Bronze Member SANTA CRUZ 2222 E Cliff Dr. 831-464-1243 JavaJunctionCoffee.com LITO’S COMMUNITY CAFÉ & MARKET Silver Member CORRALITOS / FREEDOM 2904 Freedom Blvd. 831-319-4048 MR. TOOTS COFFEEHOUSE Silver Member CAPITOLA 221 Esplanade, Ste. 100 831-475-3679 TootsCoffee.com THINKLOCALSANTACRUZ.ORG
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FOOD TRUCKS & POP-UPS FOOD TRUCKS A GO GO Bronze Member SCOTTS VALLEY 831-247-1236 FoodTrucksAGoGo.com HIGH END COMIDA Bronze Member WATSONVILLE 831-435-6952 WATSONVILLE MUNCHIES Y MAS Silver Member SOQUEL 5380 Soquel Dr. 831-707-9025 ZEN MUSUBI Bronze Member SANTA CRUZ 256 Potrero Street ZenMusubi.com ICE CREAM & FROZEN TREATS IZZY’S ICES Bronze Member SANTA CRUZ 106 Lincoln St. 831-212-3292 IzzysItalianIces.com MARIANNE'S ICE CREAM Gold Member SANTA CRUZ 1020 Ocean St. 831-458-1447 218 State Park Dr. APTOS / LA SELVA 831-713-4746 MariannesIceCream.com POLAR BEAR ICE CREAM Gold Member CAPITOLA 104 Stockton Ave. 831-479-8888 PolarBearIceCream.com THE PENNY ICE CREAMERY Gold Member SANTA CRUZ 913 Cedar St. 831-204-2523 141 Aptos Vlg Way APTOS / LA SELVA 831-204-2523 820 41st. Ave. SANTA CRUZ 831-204-2523 262 Mt Hermon Rd. SCOTTS VALLEY 831-204-2523 ThePennyIceCreamery.com RESTAURANTS AVANTI RESTAURANT Bronze Member SANTA CRUZ 1917 Mission St. 831-427-0135 AvantiSantaCruz.com BACK NINE GRILL & BAR Bronze Member SANTA CRUZ 555 CA-17 831-226-2350 BackNineGrill.com
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BRUNO’S BAR & GRILL Bronze Member SCOTTS VALLEY 230 Mt. Hermon Rd., G 831-438-2227 BrunosBarAndGrill.com CAFÉ CRUZ Bronze Member SOQUEL 2321 41st Ave. 831-476-3801 CafeCruz.com CHARLIE HONG KONG Bronze Charter Member SANTA CRUZ 1141 Soquel Ave. 831-426-5664 CharlieHongKong.com CHUNK’S SANDWICHES Bronze Member CAPITOLA 3555 Clares St., Ste TT 831-515-7194 ChunksSandwiches.com CIRCLE & SQUARE BISTRO Bronze Member CORRALITOS / FREEDOM 2904 Freedom Blvd. 831-288-0004 CircleSquareBistro.com
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BETTY BURGERS Bronze Member SANTA CRUZ 505 Seabright Ave. 831-423-8190 BettyBurgers.com
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DINING, SPIRITS & HOSPITALITY
GAYLE'S BAKERY & ROSTICCERIA Gold Member CAPITOLA 504 Bay Ave. 831-462-1200 GaylesBakery.com HEAVENLY ROADSIDE CAFE Bronze Member SCOTTS VALLEY 1210 Mt. Hermon Rd. 831-335-1210 HeavenlyRoadsideCafe.com JOHNNY’S HARBORSIDE Bronze Member SANTA CRUZ 493 Lake Ave. 831-479-3430 JohnnysHarborside.com LA POSTA RESTAURANT Silver Member SANTA CRUZ 538 Seabright Ave. 831-457-2782 LaPostaRestaurant.com LG MEATS CAPITOLA Bronze Member CAPITOLA 200 Monterey Ave., Ste 1 831-889-2999 LGMeatsCapitola.com MIJO’S TAQUERIA Silver Member CAPITOLA 200 Monterey Ave., Ste 2 831-465-0228 MijosTaqueria.com MIYUKI RESTAURANT Bronze Member WATSONVILLE 452 E. Lake Ave. 831-728-1620 MiyukiRestaurantWatsonville.com MOBO SUSHI Bronze Member SANTA CRUZ 105 River St. S 831-425-1700 MoboSushiRestaurant.com PIZZERIA LA BUFALA Bronze Member SANTA CRUZ 725 Front St. 831-454-6200 PizzeriaLaBufala.com PONO HAWAIIAN GRILL Gold Member SANTA CRUZ 120 Union St. 831-621-7448 PonoHawaiianGrill.com PONO HAWAIIAN KITCHEN & TAP Gold Member SANTA CRUZ 3744 Capitola Rd. 831-476-7458 PonoHawaiianGrill.com/pages/capitola-kitchen-and-tap
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DINING, SPIRITS & HOSPITALITY
SEABRIGHT DELI Bronze Member SANTA CRUZ 415 Seabright Ave. SeabrightDeli.com SOUTH POINT SEASCAPE Bronze Member APTOS / LA SELVA 10 Seascape Resort Dr. 831-661-5402 SUSHI GARDEN Bronze Member APTOS / LA SELVA 38 Rancho Del Mar 831-661-0721 Sushi-Garden.com SUSHI QU Bronze Member WATSONVILLE 952 E Lake Ave. 831-319-4567 TAQUERIA LOS GORDOS Bronze Member APTOS / LA SELVA 7488 Soquel Dr. 831-688-0911 TaqueriaLosGordosAptos.com TAQUIZAS GABRIEL Bronze Member CAPITOLA 1855 41st Ave. R01 831-428-1014 Taquizas-Gabriel.com THE GRILLE AT DELAVEAGA Bronze Member SANTA CRUZ 401 Upper Park Rd. 831-423-1600 DeLaveagaGolf.com/dining/#grille THE MIDWAY Bronze Member SANTA CRUZ 1209 Soquel Ave. TheMidwaySantaCruz.com TOGO’S SANDWICHES Bronze Member SCOTTS VALLEY 266 Mt. Hermon Rd. 831-438-0742 Togos.com TORTILLA FLATS Bronze Member SOQUEL 4616 Soquel Dr. 831-325-1743 TortillaFlatsDining.com TORTILLA SHACK Bronze Member SANTA CRUZ 1505 Commercial Way TortillaShack1.com TRAMONTI PIZZA & CUCINA Gold Member SANTA CRUZ 528 Seabright Ave. 831-426-7248 TramontiSantaCruz.com
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DINING, SPIRITS & HOSPITALITY HEALTH & WELLNESS
VIM DINING & DESSERTS Bronze Member SANTA CRUZ 2238 Mission St. 831-515-7033 VimSantaCruz.com ZACHARY'S RESTAURANT Bronze Member SANTA CRUZ 819 Pacific Ave. 831-427-0646 ZacharysSantaCruz.com
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HEALTH & WELLNESS
RISE COLLECTIVE Bronze Member CAPITOLA 816 Bay Ave., Ste D 831-999-0120 RiseSantaCruz.com SANTA CRUZ PARKOUR Bronze Member SANTA CRUZ 125A Post St. | 831-428-3958 SantaCruzParkour.com SURF CITY LINE DANCE Bronze Member SANTA CRUZ 831-212-3981 SurfCityLineDance.com WESTSIDE FITBOXING Bronze Member SANTA CRUZ 2801 Mission St., Ste 2853 831-204-8319 WestsideFitboxing.com HEALTH AND WELLNESS PRODUCTS BENEDICTINE HERBS Bronze Member SANTA CRUZ 343 Soquel Ave., Ste 52 831-429-9221 BenedictineHerbs.com GELATIN GLOW Bronze Member CAPITOLA 1855 41st. Ave. 831-200-4038 Linktr.ee/GelatinGlow KIN WITHIN Bronze Member SANTA CRUZ 650-619-7925 KinWithin.co TREEHOUSE Gold Member SOQUEL 3651 Soquel Dr. 831-471-8289 OurTreehouse.io TRUE SOURCE WATERS Bronze Member LIVE OAK 3617 Portola Dr., Unit B 831-201-4935 truessourcewaters.co WESTSIDE WATER STORE Bronze Member SANTA CRUZ 1715 Mission St. 831-222-3585 westsidewaterstore.com MIND & BODY WELLNESS
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BARNUM CHIROPRACTIC Bronze Member SOQUEL 5161 Soquel Dr. 831-204-5676 BarnumChiro.com CAMILLE ELLIS CERTIFIED LIFE COACH Bronze Member CAPITOLA 831-246-1038 YourCoachCamille.com THINKLOCALSANTACRUZ.ORG
HEALTH & WELLNESS
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HEALTH & WELLNESS
SPA & BEAUTY SERVICES
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BARE BROWS & BEAUTY Bronze Member APTOS / LA SELVA 9032 Soquel Dr. 831-322-8250 BareBrowBeauty.com BODYLAB MED SPA Bronze Member SANTA CRUZ 3540 Soquel Ave., Ste D 831-600-8911 BodyLabSpa.com JAYNE & CO. SALON Bronze Member SAN LORENZO VALLEY 5980 Hwy 9 831-234-8232 JayneCoFelton.glossgenius.com KALANI DAY SPA Bronze Member SCOTTS VALLEY 245 Mt. Hermon Rd., Ste D 831-600-7116 KalaniDaySpa.com KINSHIP HAIR CO. Bronze Member SANTA CRUZ 114 Pearl Alley 831-423-4247 KinshipHairCo.com RSMD MEDICAL AESTHETICS Bronze Member CAPITOLA 828 Bay Ave. 831-475-1077 RSMDMedSpa.com SURECUTS BARBER & BEAUTY Bronze Member SANTA CRUZ 1628 Seabright Ave. 831-458-2887 Surecuts.com THE CO-ARTIST STUDIO Bronze Member CAPITOLA 1220 A 41st Ave, Ste 12 213-332-4177 TheCoArtistStudio.com THE INTUITIVE BEAUTY SPA Bronze Member SOQUEL 2825 Porter St., Ste B 831-566-4759 TheIntuitiveBeauty.com WELL WITHIN SPA Bronze Charter Member SANTA CRUZ 417 Cedar St. 831-458-9355 WellWithinSpa.com YÕSO WELLNESS SPA Bronze Member SANTA CRUZ 740 Front St., Ste 110 831-600-8053 YosoWellness.com
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COMMUNITY
BUSINESS ORGANIZATIONS APTOS CHAMBER OF COMMERCE Nonprofit Member APTOS / LA SELVA 7605-A Old Dominion Court 831-688-1467 AptosChamber.com CAPITOLA VILLAGE BIA Nonprofit Member CAPITOLA CapitolaVillage.com CAPITOLA-SOQUEL CHAMBER OF COMMERCE Nonprofit Member CAPITOLA 1855 41st Ave., Ste J06 831-475-6522 CapitolaChamber.com DOWNTOWN ASSOCIATION OF SANTA CRUZ Nonprofit Member SANTA CRUZ 740 Front St., Ste 160 831-332-7422 DowntownSantaCruz.com DOWNTOWN FELTON ASSOCIATION Nonprofit Member FELTON 6215 Hwy 9 DowntownFelton.com FREEDOM ROTARY Nonprofit Member CORRALITOS / FREEDOM 831-840-3582 FreedomRotary.org PAJARO VALLEY CHAMBER OF COMMERCE & AGRICULTURE Nonprofit Member WATSONVILLE 44 Brennan St. 831-724-3900 PajaroValleyChamber.com PLEASURE POINT BUSINESS ASSOCIATION Nonprofit Member CAPITOLA 831-479-4331 PleasurePointGuide.com SAN LORENZO VALLEY CHAMBER OF COMMERCE Nonprofit Member SAN LORENZO VALLEY 6265 CA-9 831-335-6500 SLVChamber.org SANTA CRUZ AREA CHAMBER OF COMMERCE Nonprofit Member SANTA CRUZ 831-457-3713 SantaCruzChamber.org SCOTTS VALLEY CHAMBER OF COMMERCE Nonprofit Member SCOTTS VALLEY 216-B Mt. Hermon Rd. 831-438-1010 ScottsValleyChamber.com COMMUNITY & SOCIAL SERVICES ACCESS 2 EMPLOYMENT Nonprofit Member SANTA CRUZ 831-345-3690 Access2Employment.com
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COMMUNITY 46
ANIMAL FRIENDS RESCUE PROJECT Nonprofit Member MONTEREY COUNTY 161 Fountain Ave. 831-333-0722 AnimalFriendsRescue.org COMMUNITY BRIDGES Nonprofit Member WATSONVILLE 519 Main St. 831-688-8840 CommunityBridges.org CONFLICT RESOLUTION CENTER OF SANTA CRUZ COUNTY Nonprofit Member SANTA CRUZ 614 Ocean St. 831-475-6117 CRCSantaCruz.org DOWNTOWN FORWARD Nonprofit Member SANTA CRUZ 831-423-8977 DowntownForward.org GREY BEARS Nonprofit Member LIVE OAK 2710 Chanticleer Ave. 831-479-1055 GreyBears.org HOLY EUCHARIST CHURCH Nonprofit Member WATSONVILLE 527 Corralitos Rd. 831-722-5490 HolyEucharistCa.com HOMELESS GARDEN PROJECT Nonprofit Member SANTA CRUZ 1338 Pacific Ave. 831-426-3609 HomelessGardenProject.org MORE THAN A GARDEN Nonprofit Member SOQUEL MoreThanAGarden.com NEW HOPE COMMUNITY CHURCH Nonprofit Member LIVE OAK 1275 30th. Ave. 831-475-4351 SantaCruz.NewHope.ch NONPROFIT CONNECTION SANTA CRUZ COUNTY Nonprofit Member SOQUEL 650-906-3508 NpConnectSCC.org RIVER BIRCHALL FOUNDATION Nonprofit Member SANTA CRUZ RiverBirchallFoundation.org SANTA CRUZ COUNTY ANIMAL SHELTER FOUNDATION Nonprofit Member SANTA CRUZ 2200 7th. Ave. 831-713-3670 SCAnimalShelterFoundation.com SANTA CRUZ MOOSE LODGE NR. 545 Nonprofit Member SANTA CRUZ 2470 El Rancho Dr. 831-438-1817 SCMoose545.org THINKLOCALSANTACRUZ.ORG
SIENA HOUSE Nonprofit Member SANTA CRUZ 108 High St. 831-425-2229 SienaHouse.org SKILLS OF LIFE CAFE Nonprofit Member LIVE OAK 979 17th Ave. SkillsOfLife.org
COMMUNITY
SECOND HARVEST FOOD BANK SANTA CRUZ COUNTY Nonprofit Member WATSONVILLE 800 Ohlone Pkwy 831-722-7110 TheFoodBank.org
SURFRIDER SANTA CRUZ Nonprofit Member SANTA CRUZ 345 Lake Ave., Ste F SantaCruz.Surfrider.org TEEN KITCHEN PROJECT Nonprofit Member SANTA CRUZ 2890 Soquel Ave. 831-316-4540 TeenKitchenProject.org VICALITY Silver Member APTOS / LA SELVA 831-684-7540 Vicality.com VOLUNTEER CENTER OF SANTA CRUZ COUNTY Nonprofit Member SANTA CRUZ 1740 17th. Ave. 831-427-5070 SCVolunteerCenter.org WALNUT AVENUE FAMILY AND WOMEN’S CENTER Nonprofit Member SANTA CRUZ 303 Walnut Ave. 831-426-3062 WAFWC.org WASTE FREE SANTA CRUZ Nonprofit Member SANTA CRUZ 408-300-2120 WasteFreeSantaCruz.org WOMENCARE Nonprofit Member SOQUEL 2901 Park Ave., Ste A1 831-457-2273 WomenCareSantaCruz.org GOVERNMENT CITY OF SANTA CRUZ – PARKS AND RECREATION Nonprofit Member SANTA CRUZ 323 Church St. 831-420-5270 CityOfSantaCruz.com/government/city-departments/parks-recreation CITY OF WATSONVILLE PARKS AND COMMUNITY SERVICES Nonprofit Member WATSONVILLE 231 Union St. 831-768-3240 Watsonville.gov/2326/Parks-Community-Services THINKLOCALSANTACRUZ.ORG
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COMMUNITY
COUNTY OF SANTA CRUZ Nonprofit Member SANTA CRUZ 701 Ocean St. 831-454-2728 Co.Santa-Cruz.Ca.us MEDIA OUTLETS GOOD TIMES Gold Charter Member SANTA CRUZ 107 Dakota Ave. 831-458-1100 GoodTimes.sc KRML RADIO Nonprofit Member MONTEREY COUNTY 27300 Rancho San Carlos Rd. KRML.com KSQD 90.7FM / NATURAL BRIDGES MEDIA Nonprofit Member SANTA CRUZ 831-900-5773 KSQD.org KZSC 88.1 – STUDENT-RUN COMMUNITY RADIO Nonprofit Member SANTA CRUZ 1156 High St. 831-459-4036 KZSC.org LOOKOUT SANTA CRUZ Gold Member SANTA CRUZ 333 Front St. Lookout.co/santacruz SANTA CRUZ STYLE, LLC. Gold Member CAPITOLA 831-475-7325 SantaCruzMagazine.net SANTA CRUZ VIBES MEDIA, LLC Bronze Member SANTA CRUZ 831-346-7058 SCVibesMagazine.com SANTA CRUZ VOICE Gold Member SANTA CRUZ 325 Soquel Ave. 831-265-5050 SantaCruzVoice.com THE COMIC NEWS Bronze Member SANTA CRUZ 831-426-0113 TheComicNews.com THINK LOCAL FIRST RADIO SHOW Gold Member SANTA CRUZ 325 Soquel Ave. 831-265-5050 SantaCruzVoice.com TIMES PUBLISHING GROUP Gold Charter Member APTOS / LA SELVA 9601 Soquel Dr. 831-688-7549 TPGOnlineDaily.com
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APPAREL, SHOES & ACCESSORIES
CAPITOLA BEACH COMPANY Bronze Member CAPITOLA 131 Monterey Ave. 831-462-5222 CapitolaBeachCompany.com CHOKE STOKE Bronze Member SANTA CRUZ ChokeStoke.com COGNITO CLOTHING Bronze Member SANTA CRUZ 821 Pacific Ave. 831-426-5414 CognitoClothing.com JUST THRIFTIN Bronze Member CAPITOLA 1855 41st Ave., Ste H3
SHOPPING & RETAIL
BERDELS Bronze Member SANTA CRUZ 1233 Pacific Ave. 831-421-1962 Berdels.com
KATALINA’S BOUTIQUE Gold Member CAPITOLA 118 Stockton Ave. 408-219-4839 KatalinasBoutique.com KICKBACK IN CAPITOLA Bronze Member CAPITOLA 201 Monterey Ave. 831-464-9100 ShopKickback.com MADE IN SANTA CRUZ Bronze Member SANTA CRUZ 831-426-2257 MadeInSantaCruz.com OCEANIA Bronze Member CAPITOLA 204 Capitola Ave. 831-476-6644 OceaniaCapitola.com OLD SCHOOL SHOES Bronze Member SANTA CRUZ 1017 Pacific Ave. 831-423-2700 OldSchoolSupplyCo.com PACIFIC WAVE Gold Member SANTA CRUZ 1502 Pacific Ave. 831-458-9283 PacWave.com REALM Gold Member SANTA CRUZ 1526 Pacific Ave. 831-600-7700 RealmSantaCruz.com
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SHOPPING & RETAIL
ROVE GOODS Bronze Member SANTA CRUZ 719 Swift St., Ste 57 831-332-2573 ShopRoveGoods.com SANTA CRUZ MOUNTAINS CLOTHING Bronze Member SAN LORENZO VALLEY instagram.com/SantaCruzMountainsClothing SC CUSTOM SCREEN PRINTING & IMPALA PROMOTIONS LLC Bronze Member SANTA CRUZ 250 Potrero St., Ste A 831-475-1606 SantaCruzScreenPrinting.com SECONDS Bronze Member CAPITOLA 1855 41st Ave., Ste H02 831-515-7308 SOCKSHOP & SHOE COMPANY Gold Charter Member SANTA CRUZ 1515 Pacific Ave. 831-429-6101 17 Municipal Wharf, Ste E SANTA CRUZ 831-600-7370 SockShopAndShoeCo.com 154 Aptos Village Way APTOS / LA SELVA 831-612-6495 SockShopAndShoeCo.com/aptos/ SOCKSMITH DESIGN, INC. Bronze Member SANTA CRUZ 1037 17th. Ave. 831-426-6416 Socksmith.com SWEET ASYLUM BOUTIQUE Bronze Member CAPITOLA 120 San Jose Ave. 831-466-0361 Sweet-Asylum-Boutique.myshopify.com VANITY BY THE SEA Bronze Member CAPITOLA 215 Capitola Ave. 831-435-3836 VanityByTheSea.com BEER, WINE & SPIRITS UBLENDIT Bronze Member SANTA CRUZ 831-227-6375 Ublendit.com U-SAVE LIQUORS Bronze Member SANTA CRUZ 930 Almar Ave. 831-425-0577 USaveLiquors.com
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SHOPPING & RETAIL
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FARMS. LOCAL & ARTISANAL PRODUCTS BONNY DOON FARM Bronze Member NORTH COAST BonnyDoonFarms.com CABRILLO COTTAGE FARMS Bronze Member APTOS / LA SELVA 4461 Porter Gulch Rd. Cabrillo-Cottage-Farms.com DEERHAVEN HERB & FLOWER FARM Bronze Member SANTA CRUZ DeerhavenLavender.com ESPERANZA COMMUNITY FARMS Nonprofit Member WATSONVILLE 275 Lee Rd. 831-854-8667 EsperanzaCommunityFarms.org K'AN ARTISANAL PRODUCTS, INC. Nonprofit Member SANTA CRUZ Kanartesanal.com LAVENDER CREEK COMPANY Bronze Member MONTEREY COUNTY LavenderCreekCompany.com LIVE EARTH FARM Bronze Member WATSONVILLE 1275 Green Valley Rd. 831-763-2448 LiveEarthFarm.net RIVAS BEES Bronze Member WATSONVILLE 831-331-0305 RivasBees.com RODONI FARMS Silver Member NORTH COAST 4444 CA-1 RodoniFarms.com SEA TO SKY FARM Bronze Member SANTA CRUZ 6040 Bonny Doon Rd. 831-419-7773 SeaToSkyFarm.com THE FARM AT LAVENDER HILL Bronze Member APTOS / LA SELVA 6411 Freedom Blvd. GARDEN, PLANTS & FLOWERS MOUNTAIN FEED AND FARM SUPPLY Bronze Member SAN LORENZO VALLEY 9550 Hwy 9 831-336-8876 MountainFeed.com OLIVE COYOTE FLOWER TRUCK Bronze Member SANTA CRUZ 831-818-9390
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SIERRA AZUL NURSERY & GARDEN Bronze Member WATSONVILLE 2660 E Lake Ave. 831-728-2532 SierraAzul.com THE GARDEN COMPANY NURSERY & GIFT SHOP Bronze Member SANTA CRUZ 2218 Mission St. 831-429-8424 TheGardenCo.com GIFTS ANOTHER BANGER Silver Member APTOS / LA SELVA 8040 Soquel Dr. 408-420-6125 ShopAnotherBanger.com BOOKSHOP SANTA CRUZ Gold Charter Member SANTA CRUZ 1520 Pacific Ave. 831-423-0900 BookshopSantaCruz.com GO ASK ALICE Bronze Member SANTA CRUZ 1125 Pacific Ave. 831-469-4372 GoAskAliceSantaCruz.com HOMELESS GARDEN PROJECT STORE Nonprofit Member SANTA CRUZ 1338 Pacific Ave. 831-426-3609 HomelessGardenProject.org LILIKOI Bronze Member SOQUEL 4624 Soquel Dr. 831-566-6609 LiliKoiCreates.com LINA & COMPANY Bronze Member CAPITOLA 504 Bay Ave. 831-464-0171 OM GALLERY Silver Member SANTA CRUZ 1201 Pacific Ave. 831-425-9107 OmGallery.com ORCHID & PINE Bronze Member SAN LORENZO VALLEY OrchidAndPine.com PAPER VISION Bronze Member SANTA CRUZ 1345 Pacific Ave. 831-458-1345 PaperVisionSantaCruz.com ROOTSTOCK COLLECTIVE Bronze Member SANTA CRUZ 861 41st Ave. RootstockCollective.com
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ZINNIA’S GIFT BOUTIQUE Bronze Member SCOTTS VALLEY 219 Mt. Hermon Rd. 831-430-9466 ZinniasGiftBoutique.com GROCERS & SPECIALTY FOODS APTOS FOODS Bronze Member APTOS / LA SELVA 7506 Soquel Dr. 831-612-6748 AptosFoods.net EL SALCHICHERO Bronze Member SANTA CRUZ 402 Ingalls St., Ste 5 831-423-6328 ElSalchichero.com
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TUMBLEWEED FOUND Bronze Member SANTA CRUZ 1025 Center St. 831-419-3130 TumbleweedFound.com WOODSTOVE & SUN Silver Member SANTA CRUZ 510 Soquel Ave. 831-425-5123 WoodstoveAndSun.com JEWELRY DELL WILLIAMS JEWELERS Bronze Member SANTA CRUZ 1320 Pacific Ave. 831-423-4100 DellWilliams.com
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BANKS & CREDIT UNIONS BAY FEDERAL CREDIT UNION Gold Member CAPITOLA 3333 Clares St. 831-479-6000 1481 Main St. WATSONVILLE 831-479-6000 BayFed.com SANTA CRUZ COMMUNITY CREDIT UNION Gold Member SANTA CRUZ 55 River St. 831-425-7708 590 Auto Center Dr. WATSONVILLE 831-425-7708 SCCCU.org BUSINESS SERVICES B. DAVIS CONSULTING Bronze Member SANTA CRUZ BDavisConsult.com CANDACE EBERT & COMPANY Gold Member SANTA CRUZ 749 37th. Ave. 831-316-1106 CandaceEbert.com CITY OF SANTA CRUZ ECONOMIC DEVELOPMENT Nonprofit Member SANTA CRUZ 337 Locust St. 831-420-5150 ChooseSantaCruz.com COMMUNITY PRINTERS, INC. Gold Member SANTA CRUZ 1827 Soquel Ave. 831-426-4682 ComPrinters.com NEAL C. WOODS III CONSULTING SERVICES Silver Member SANTA CRUZ SANTA CRUZ STAFFING Silver Member APTOS / LA SELVA 9055 Soquel Dr., Ste G 831-423-8888 SantaCruzStaffing.com SMALL BUSINESS DEVELOPMENT CENTER Nonprofit Member APTOS / LA SELVA 6500 Soquel Dr. 831-479-6136 SantaCruzSBDC.org COMPUTER, WEB & IT SERVICES PAGODA TECHNOLOGIES, INC. Bronze Member SANTA CRUZ 101 Cooper St. 831-419-8000 Pagoda-Tech.com
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COWORKING
SATELLITE COWORKING AND DIGITAL MEDIA STUDIO Nonprofit Member SOQUEL 325 Soquel Ave. 831-531-2300 SatelliteWorkPlaces.com/locations/santa-cruz.com
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CRUZIO INTERNET Gold Member SANTA CRUZ 877 Cedar St., Ste 150 831-459-6301 Cruzio.com
DESIGN & CONSTRUCTION ANYTIME PLUMBING, INC. Gold Member SANTA CRUZ 3020 Prather Ln 831-431-6593 AnytimePlumbing.net BLUE WAVE ROOFING Bronze Member SANTA CRUZ 850 Front St., #571 831-240-5487 BlueWaveRoofing.com DAY ONE SOLAR, INC. Bronze Member SANTA CRUZ 387 Coral St. 831-687-8097 Day1Solar.com F. JOHN LABARBA CONSTRUCTION Bronze Member SANTA CRUZ 831-423-1109 FJohnLaBarba.com ILLUMINÉE Bronze Member SANTA CRUZ 719 Swift St. 831-423-1121 Illuminee.com MORIARTY’S ROOFING, INC. Bronze Member SANTA CRUZ 290 Pioneer St. 831-466-9948 MoriartysRoofing.com ROSENTHAL PLUMBING, INC. Gold Member SANTA CRUZ 2264 Chanticleer Ave. 831-205-7308 RosenthalPlumbing.com SANDBAR SOLAR & ELECTRIC Silver Member SANTA CRUZ 2656 Mission St. 831-469-8888 SandbarSC.com SANTA CRUZ CONSTRUCTION GUILD Gold Member SANTA CRUZ 831-461-1836 SantaCruzConstructionGuild.us
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SANTA CRUZ FIREPLACE AND HOT TUB Gold Member SANTA CRUZ 1111 Water St. 831-479-9800 SCFireplaceAndHotTub.com THE SKYLIGHT PLACE Bronze Member CAPITOLA 4850 Capitola Rd. 831-476-2023 SkylightPlace.com URBANA DESIGN STUDIO Silver Member SANTA CRUZ 741 41st. Ave. 831-477-9474 UrbanaDesign.com WALLIS WOOD WORKS Bronze Member SANTA CRUZ 2608 Mission St. 831-460-9183 WallisWoodWorks.com WILLIAM FISHER ARCHITECTURE, INC. Bronze Member SANTA CRUZ 303 Potrero St., 42/102 831-246-0117 Modern-Architecture.com FLOORING FCI MONTEREY BAY Silver Member MONTEREY COUNTY 2320 Del Monte Ave. 831-583-8031 FloorCoveringInternational.com/locations/us/ca/monterey-bay INTERIOR VISION FLOORING & DESIGN Gold Member SOQUEL 2800 Daubenbiss Ave. 831-476-8780 InteriorVision.biz SAMAYA’S FLOORING & DESIGN Bronze Member SOQUEL 3155 Porter St. 831-466-7919 SamayasFlooringandDesign.com WAREHOUSE DIRECT FLOORING Bronze Member SANTA CRUZ 320 Coral St. 831-454-6181 WDInteriors.com HOME & PROPERTY SERVICES A U JANITORIAL SERVICES Bronze Member CORRALITOS / FREEDOM 2004 Freedom Blvd. #2122 831-535-2796 AUJanitorial.net
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COAST CLEANING SERVICE & JUNK REMOVAL Bronze Member WATSONVILLE 831-539-9322 DYNAMIC HOUSE CLEANING Bronze Member SOQUEL 5736 Soquel Dr. 831-662-0656 DynamicHouseCleaning.com
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ANYTIME PLUMBING, INC. Gold Member SANTA CRUZ 3020 Prather Ln 831-431-6593 AnytimePlumbing.net
ESCOBAR CUSTOM PLUMBING Bronze Member WATSONVILLE 71 Railroad Ave. 831-706-5829 EscobarCustomPlumbing.com EXPERT PLUMBING & WATER HEATERS, INC. Silver Member SOQUEL 2551 S. Rodeo Gulch Rd. 831-318-7829 ExpertPlumbingCA.com GARRISON PLUMBING, INC. Bronze Member SCOTTS VALLEY 831-345-1823 GarrisonSepticAndPlumbing.com HARDY QUALITY AIR, INC. Bronze Member WATSONVILLE 400 Airport Blvd 831-722-3242 HardyQualityAir.com LIMITLESS CARPET CLEANING Bronze Member WATSONVILLE 789 Green Valley Rd. 831-840-9046 LimitlessCarpetCleaning.com PONCE CARPET STEAM CLEANING Bronze Member WATSONVILLE 1 Chappel Loop 831-818-7433 PonceCarpetCleaning.com REDWOOD PIPE AND DRAIN, INC. Bronze Member SCOTTS VALLEY 3 Camp Evers Ln 831-706-5620 RedwoodPipeAndDrain.com ROEMKE ELECTRIC, INC. Bronze Member SANTA CRUZ 831-247-1700 RoemkeElectric.com
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SERVICES
ROSENTHAL PLUMBING, INC. Gold Member SANTA CRUZ 2264 Chanticleer Ave. 831-205-7308 RosenthalPlumbing.com SANTA CRUZ HOME ORGANIZING Silver Member SANTA CRUZ COUNTY 1146 Soquel Ave., #3608 831-419-8494 SantaCruzHomeOrganizing.com SUPREME PLUMBING AND DRAIN, INC. Bronze Member CORRALITOS / FREEDOM 43 Compton Terrace 831-900-8838 SupremePlumbingSC.com THE PLUMBING COMPANY Silver Member WATSONVILLE 831-566-3627 ThePlumbingCompany831.com TOTAL HOME RESET Bronze Member SANTA CRUZ 831-818-7942 TotalHomeReset.com INSURANCE DCD FINANCIAL & INSURANCE SERVICES Bronze Member SANTA CRUZ 1123 Soquel Ave. 831-423-8542 dcdis.com PAUL NELSON INSURANCE SERVICES Bronze Member SANTA CRUZ 730 Mission St., Ste 201 831-426-9900 BayAreaInsured.com POWANDA INSURANCE AGENCY Bronze Member CAPITOLA 1840 41st. Ave. 831-252-2256 PowandaInsuranceAgency.com LEGAL SERVICES BEAUTIFUL LIFE ESTATE PLANNING Gold Member SCOTTS VALLEY 5274 Scotts Valley Dr., Unit 202 831-888-4900 BeautifulLifeEstatePlanning.com CORVIN LEGAL SERVICES Bronze Member SANTA CRUZ 1840 41st. Ave., Ste 205 408-406-4137 CorvinsLegalServices.com HETTINGER LAW Gold Member APTOS / LA SELVA KHettingerLaw.com
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MARKETING, DESIGN & PROMOTION AVISO STUDIOS – MARKETING AGENCY Bronze Member SANTA CRUZ 831-854-7489 AvisoStudios.com DIGITAL MEDIA SANTA CRUZ Bronze Member SANTA CRUZ 831-345-2084 DigitalMediaSantaCruz.com
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STRAHLE LEGACY PLANNING LAW OFFICES Gold Member CAPITOLA 716 Capitola Ave., Ste G 831-621-2165 SantaCruzEstatePlanning.com
DIGITAL WAVE DESIGN Bronze Member SANTA CRUZ 831-673-6262 DigitalWaveDesign.com EVENT SANTA CRUZ Silver Member SANTA CRUZ 101 Cooper St. 831-332-8677 EventSantaCruz.com KRISTEN ROSA CREATIVE Bronze Member SANTA CRUZ Instagram.com/KLRCreative MACDONALD DESIGN, LLC Bronze Member SANTA CRUZ 303 Potrero St., Ste 43-102 831-462-2383 MacdonaldDesign.com MILLER MAXFIELD, INC. Bronze Member SANTA CRUZ 133 Mission St., Ste 101 831-227-6469 MillerMaxfield.com PPD MULTIMEDIA, INC. Bronze Member LIVE OAK 3700 Portola Dr. 831-479-9098 PPDMultimedia.com SHOP LOCAL DOWNTOWN NORCAL Gold Member CAPITOLA DowntownNorCal.com SOCIALLY SAVVY SOCIAL MEDIA MARKETING Bronze Member APTOS / LA SELVA 408-607-7020 TAM COMMUNICATIONS, INC. Gold Member SCOTTS VALLEY 5610 Scotts Valley Dr., Ste B552 831-439-1500 TamCom.com
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SERVICES
PEST CONTROL GOPHERS LIMITED Bronze Member SANTA CRUZ 303 Potrero St., Ste 39 831-335-2400 GophersLimited.com SANTA CRUZ PROPERTY INSPECTIONS Bronze Member SANTA CRUZ 3401 Roland Dr. 831-247-5641 SCZInspect.com PET CARE & WELLNESS ARK ANIMAL HOSPITAL Bronze Member SANTA CRUZ 2616 Mission St. 831-426-3399 ArkAnimalHospitalSC.com COAST VETERINARY SERVICES Bronze Member SCOTTS VALLEY 4788 Scotts Valley Dr. 831-707-4050 CoastVet.net PAWSITIVE STYLES LLC MOBILE GROOMING Bronze Member SANTA CRUZ 831-535-2420 PawsitiveStyles.com SCOTTS VALLEY VET CLINIC Bronze Member SCOTTS VALLEY 4257 Scotts Valley Dr. 831-345-4584 ScottsValleyVet.com PRINTERS & GRAPHIC SERVICES COMMUNITY PRINTERS, INC. Gold Member SANTA CRUZ 1827 Soquel Ave. 831-426-4682 ComPrinters.com COMPLETE MAILING AND PRINTING Bronze Member SANTA CRUZ 108 Dubois St. 831-425-5556 CompleteMail.com REAL ESTATE & PROPERTY MANAGEMENT ALDINA REAL ESTATE, INC. Bronze Member WATSONVILLE 713 E Lake Ave 831-722-7131 AldinaRealEstate.com DAVID LYNG REAL ESTATE Bronze Member SANTA CRUZ 1041 41st. Ave. 831-429-5700 DavidLyng.com
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JANET ROMANOWSKI – DAVID LYNG REAL ESTATE Gold Member SANTA CRUZ 1041 41st. Ave. 831-359-5454 JanetRomanowski.com KIMBERLY PARRISH REAL ESTATE Gold Charter Member SANTA CRUZ 115 Knight St. 831-421-1177 KimberlyParrishRealEstate.com
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EUBANK PROPERTY GROUP Gold Member SANTA CRUZ 831-471-7330 EPG.RoomSantaCruz.com
OAKTREE PROPERTY COMPANY, INC. Gold Member WATSONVILLE 936 E Lake Ave. 831-722-9922 EastLakeVillageShopping.com REAL ESTATE EIGHT THREE ONE Bronze Member CAPITOLA 411 Capitola Ave. 831-475-5695 re831.com SKIPPER REALTY & PROPERTY MANAGEMENT Bronze Member CAPITOLA 1841 41st Ave., Ste 205 831-212-3103 SkippersRPM.com STREAMLINE PROPERTY MANAGEMENT Bronze Member SANTA CRUZ Streamline831.com SAFETY & SECURITY SANTA CRUZ VIDEO SECURITY, LLC Silver Member SANTA CRUZ 831-428-3438 SantaCruzVideoSecurity.com SENIOR SERVICES ALEXANDRIA VICTORIA Bronze Member SANTA CRUZ 226 Morrissey Blvd. 831-429-9137 AlexandriaVictoria.com CAPITOLA HOME CARE, LLC Bronze Member SANTA CRUZ 1836 17th Ave., Ste C 831-227-3983 CapitolaHomeCare.com DAMIANS LADDER Nonprofit Member SCOTTS VALLEY 5610 Scotts Valley Dr. 831-200-1376 DamiansLadder.org
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LIFESPAN Silver Member SANTA CRUZ 600 Frederick St. 831-469-4900 LifespanCare.com SAFE AT HOME SENIOR CARE, INC. Bronze Member CAPITOLA 3335 Soquel Dr., Ste A 831-462-3500 SafeAtHomeSeniorCare.com TATTOO & BODY ART PRIMAL HENNA ARTS Bronze Member SANTA CRUZ 510-861-3836 PrimalHenna.com SANTA CRUZ TATTOO Bronze Member SANTA CRUZ 52 Front St. 831-454-0344 TRANSPORTATION & MOVING LAMBERT & SON MOVING Bronze Member SANTA CRUZ 2638 17th. Ave. 831-420-0419 LambertMoving.com LEIBBRANDT TRANSPORT Bronze Member SANTA CRUZ 831-457-9520 SantaCruzMovers.com READY STEADY TRANSPORTATION SERVICES Bronze Member SOQUEL 657-999-6788 ReadySteadyTransportServices.com SANTA CRUZ COUNTY FRIENDS OF THE RAIL AND TRAIL Nonprofit Member CAPITOLA 831-331-6432 RailAndTrail.org VIDEO PRODUCTION AMOTION.VIDEO Silver Member SANTA CRUZ 707-513-8017 Amotion.video TAM COMMUNICATIONS Gold Member SCOTT VALLEY 5610 Scotts Valley Dr., Ste b552 831-439-1500 TamCom.com
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CHARTER MEMBERS
These members joined Think Local First during its first year and remain committed to its mission: BOOKSHOP SANTA CRUZ
SANTA CRUZ SEASIDE COMPANY
CHARLIE HONG KONG
SOCKSHOP & SHOE COMPANY
ERIK’S DELICAFE
STAFF OF LIFE
GOOD TIMES
TIMES PUBLISHING GROUP
PARRISH CREATIVE
WELL WITHIN SPA
PLAZA LANE OPTOMETRY
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BACK TO THE FUTURE LOOKING BACK TO 2025 AND INTO THE FUTURE! ASSESSING THINK LOCAL FIRST - COUNTY OF SANTA CRUZ By Susan O’Connor Fraser, Think Local First Treasurer 2025 In 2025, Think Local First continued strengthening the visibility, connections, and support we provide to local businesses and nonprofits throughout Santa Cruz County and our adjacent counties. This past year, we significantly expanded the exposure available to our members, not only through our active and growing social media presence and our weekly streaming radio show, but also through an increased number of Business to Business and Business to Consumer mixers, hosted events, community fundraisers, and our new Tech Tuesday educational offerings. Tech Tuesday sessions offered members timely, practical knowledge on tools and resources that can support and enhance their business operations. All these events created valuable opportunities for members to connect with new audiences, collaborate with one another, and build relationships that support long-term success. We also continued improving how members can use our website and directory as practical, high-value tools to reach customers and community supporters. Our marketing channels worked together—online, on air, and in person—to amplify member stories and highlight the essential role they play in our local economy. Through these efforts, Think Local First helped create meaningful engagement, stronger community ties, and increased awareness of the many local businesses and nonprofits that make Santa Cruz County unique. 2026 Looking ahead to 2026, Think Local First will continue building on our mission to strengthen the local economy by promoting and supporting locally owned businesses and nonprofits. We will expand our membership and increase the reach of both our printed and on-line directories so that it remains a trusted, go-to resource for anyone seeking local goods, services, and community organizations. We will further enhance our website, social media outreach, email marketing, and radio and podcast programming so members have multiple avenues to share their message and connect with the audiences they serve. We’ll also continue to cultivate in-person opportunities— mixers, networking events, collaborative gatherings, and communityfocused activities—that bring people together and foster meaningful, face-to-face connections. As always, we invite everyone to Think Local, First. By choosing local, we strengthen our community, support our neighbors, and help Santa Cruz County remain a vibrant and resilient place to live, work, and thrive.
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