Think Local First Santa Cruz 2019

SANTA CRUZ COUNTY

GUIDE TO WHERE THE LOCALS GO

2019

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We Rent, We Sell, We Deliver

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Loving santa cruz since 1988

1515 Pacific Avenue • 831.429.6101 Free validated parking in Locust Street garage behind the store

SockshopAndShoeCo.com

®

Find us locally at Sockshop Santa Cruz 17 Municipal Wharf Suite E socksmith.com 4

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BUSINESS INDEX

20 ARTS, EDUCATION & ENTERTAINMENT Museums & Galleries Music & Theater Tourism & Attractions Education 22 DINING, SPIRITS & HOSPITALITY Accommodations Bakeries Bars & Pubs Breweries Catering Coffee Ice Cream & Yogurt Prepared Foods Restaurants Wineries 34 HEALTH & WELLNESS Acupuncture Chiropractic Day Spas Fitness Health & Wellness Retail Medical Optical Pharmacy 44 COMMUNITY Community & Social Services Media Outlets Nonprofits 48 SHOPPING & RETAIL Adult Apparel Art Supplies Auto Bicycles Books

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Dispensaries Farm Supply Gifts Grocers & Specialty Foods Home & Garden Jewelry Liquor Stores Lumber & Building Materials Office Supply & Office Furniture Pet Stores Retail Restaurant Supply Shoe Stores Smoke Shops Sporting Goods 71 SERVICES Accounting & Bookkeeping Attorneys Banks & Credit Unions Business Services Communications Computers Contractors, Construction & Design Graphic Design & Illustration Insurance Interior Design Landscaping Marketing Photography Printers Real Estate Safety & Security Senior Services Transportation Travel Veterinarian Services Website Services Wholesale

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Fast delivery to your home or Jobsite

The Largest Selection of Landscape Materials in Town!

• Interlocking Pavers & Retaining Wall Systems • Flagstone & Slate • Real & Artificial Turf • Decorative Gravel & Utility Sands • High Quality Organic Soils & Compost Custom Mixes • Drainage & Erosion Control • Boulders • Garden Tools & Masonry Supplies • Pond Supplies & Pumps • Soil Amendments • Organic Fertilizers & Pest Control • Decorative Mulch & Wood Chips • Specialty growing products

Locally owned and operated since 1966 831.688.6211 • aptoslandscapesupply.com 5035 Freedom Blvd. Aptos Mon – Sat 7:30am to 4:30pm, closed Sundays

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WELCOME

Dear Friends, Welcome to the 11th edition of the Think Local First Member Directory. Inside you will find information about hundreds of locally

owned and operated businesses. Keep this Directory to find and frequent the businesses in it. You can also find detailed information about all our members at thinklocalsantacruz.org and join TLF, if you haven’t already.

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Variety is the spice of life: You will find tremendous diversity and unique consumer experiences when you visit a TLF business.

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Quality and price: Independent, locally owned businesses want to give you the best bang for your buck to keep you coming back!

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Insider’s track: You know who owns local independent businesses? It’s folks who have lived here for years. Ask them for their recommendations on restaurants, activities, and shopping hotspots to feel like a local (and go where the locals go!).

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Good Vibes: When you spend your dollars at Think Local First member businesses, the money you spend will stay here to compensate employees who live in our neighborhoods, to pay suppliers who are part of Santa Cruz County’s business environment and even to support our schools and fire fighters through tax revenue.

Please let this directory be your guide! Shop the logo and live the philosophy of Think Local First—County of Santa Cruz.

Locally Yours, The Board of Think Local First

Santa Cruz County

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KE

EPING

YOU

Largest selection of Organic Food and Supplements in Santa Cruz County Celebrating our 50th year in business Come experience a Santa Cruz original!

Great Prices

1266 Soquel Ave • Santa Cruz • 831-423-8632 8

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TABLE OF CONTENTS

SANTA CRUZ COUNTY

GUIDE TO WHERE THE LOCALS GO

2019

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INDEX OF BUSINESS CATEGORIES

7 WELCOME 9 CONTENTS 11 BOARD & STAFF OF THINK 13 HISTORY LOCAL FIRST

10 REASONS TO 14 SHOP LOCAL

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WHERE DOES THE MONEY GO?

17 PARTNER WITH US 18 NEW TLF WEBSITE 20 MEMBER DIRECTORY 37 WHO DO YOU TRUST 96 CHARTER MEMBERS & COMMUNITY SUPPORTERS THINKLOCALFIRSTSC.ORG

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THE BIG PICTURE ACKNOWLEDGEMENTS

CONTRIBUTORS Karen Kefauver, Kimberly Parrish, Andrea Konrad, Peter Beckmann, Karl Heiman, Peter Neuwald, Mike Bass ART DIRECTOR Tabi Zarrinnaal PRODUCTION MANAGER Rosie Eckerman DESIGNERS Rosie Eckerman, DiAnna VanEycke ADVERTISING DIRECTOR Debra Whizin ADVERTISING REPRESENTATIVES Lisa Buckley, Sue Lamothe, Ilana Rauch Packer, Tiffani Petrov ACCOUNTING Sarah Puckett CIRCULATION MANAGER Shannen Craig OFFICE MANAGER Kari Mansfeld GENERAL MANAGER Lee May Cover design by Tabi Zarrinnaal Published by Think Local First Santa Cruz County P.O. Box 1263, Capitola, CA 95010 info@ThinkLocalSantaCruz.com | ThinkLocalFirstSC.org THINKLOCALFIRSTSC.ORG

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County-wide collaboration & progressive economic change since 1977

From the farming families of the Pajaro Valley to the surfing schools of Santa Cruz, we do better together.

• Financial Counseling • ITIN Accounts • Auto, Personal, Mortgage & Mobile Home Loans • Low-rate Visa Credit Card • Checking, Savings & Money Market • SBA Loans • Business Start-up Loans & Credit Lines • Commercial Real Estate • Equipment & Vehicle Loans • Solar Power Loans

324 Front Street, Santa Cruz 590 Auto Center Drive, Watsonville

(831) 425-7708 | SCCCU.org 10

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BOARD & STAFF

BOARD & STAFF PETER NEUWALD ANB INSURANCE SERVICES

Chair & Director

KIMBERLY PARRISH DAVID LYNG REAL ESTATE, PARRISH CREATIVE

Director

KAREN KEFAUVER SOCIAL MEDIA MARKETING MANAGER

Director

PETER BECKMANN BECKMANN’S BAKERY

Director & Co-Founder

KARL HEIMAN MR. TOOTS COFFEEHOUSE

Director & Co-Founder MICHAEL OLSON KSCO RADIO

Director, Spokesperson and Co-Founder, Indie Biz Expo Co-Organizer MIKE BASS IMAGINEER DESIGN & COAST MERCHANT SERVICES

Director

OFFICERS ANDREA KONRAD

Membership Director

SPECIAL THANKS NICOLE GALLIZIOLI NETWORK MANAGEMENT SOLUTIONS

Indie Biz Expo Co-Organizer

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HISTORY

THE HISTORY OF

THINK LOCAL FIRST In the spring of 2007, a handful of Santa Cruz business owners rallied around a common concern: the threat to local businesses posed by proliferating chain stores and easy online shopping. The need to promote and strengthen Santa Cruz County’s independent and local business community has grown increasingly important with the growing prevalence, here and in other shopping districts as more chain stores move in.

Think Local First – County of Santa Cruz was forming in 2007 around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” The logic was that if the community was more aware of supporting independent and locally-owned businesses, everyone would benefit: a ‘local’ economy would prosper and circulate money throughout the community, in turn promoting local spending and, ultimately, contributing to the vibrancy and health of Santa Cruz County.

In the early stages of Think Local First, folks volunteered their time and efforts without any guarantee of affecting much change. The TLF movement was largely fueled by inspiration found in stories of community support for independent businesses such as Kepler’s Books.

In 2005, Kepler’s Books, a beloved and renowned bookseller in nearby Menlo Park, had abruptly shut its doors, having succumbed to competing chains and online book retailers. In an unexpected outpouring of support, the Menlo Park community came forth with donations, a viable business strategy, and a new board of directors. Within six weeks, Kepler’s Books re-opened and remains a vibrant hub of Peninsula cultural life.

Santa Cruz County has seen a comparable surge in community awareness and support. TLF’s first public meeting took place at Bookshop Santa Cruz, our own local treasure, in October 2007. We invite participation by members of the public to share ideas and continue the momentum of the movement. Think Local First and its members emphasize the link between our unique, thriving local economy and a unique, thriving town. It’s a simple concept, really: what goes around comes around. It’s about creating our community – together.

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10 REASONS TO SHOP LOCAL

Why shop at a locally owned business first? The following 10 reasons show how money spent at local businesses is reinvested in your community, creating economic vitality and helping the community maintain its unique appeal.

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MORE MONEY RECIRCULATES IN THE LOCAL ECONOMY When you shop at locally owned businesses, more money stays in the community because local businesses frequently purchase from other local businesses. Purchasing local goods and services helps grow the local tax base as well as area businesses.

2 UNIQUE BUSINESSES CREATE CHARACTER AND PROSPERITY The distinctive character of Santa Cruz County is what brought us here and keeps us here. Independent and locally owned businesses are an integral part of the uniqueness of our area.

3 ENVIRONMENTAL IMPACT IS REDUCED Local businesses purchase more of their inventory from other local businesses and require less transportation. They are usually located in the town or city center rather than the outskirts. This reduces urban sprawl, congestion, habitat loss and pollution.

4 MOST NEW JOBS ARE PROVIDED

BY LOCALLY OWNED BUSINESSES Small, locally owned businesses employ more people in the U.S. than large businesses.

5 NONPROFITS RECEIVE GREATER SUPPORT Local business owners donate more to local charities than national chains.

6 CUSTOMER SERVICE IS BETTER Local businesses often hire people with more specialized product or service expertise. Local business owners and employees live in our local neighborhoods and create a more personal shopping experience.

7 LOCAL BUSINESS OWNERS INVEST IN COMMUNITY Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the city’s future.

8 PUBLIC BENEFITS FAR OUTWEIGH PUBLIC COSTS Local businesses require comparatively little infrastructure and utilize public services more efficiently than chain stores.

9 COMPETITION AND DIVERSITY LEAD TO MORE AND BETTER CHOICES A marketplace consisting of a number of small businesses is the best way to ensure innovation and low prices over the long-term.

10 LOCALIZED ECONOMIES ATTRACT ENTREPRENEURISM AND A SKILLED WORKFORCE Economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

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Where does the Money Go?

Source: Andersonville Indie Impact Study Series Supplement, 2012

Independent businesses bring substantial benefits to local economies compared to their chain competitors.

While chain stores and chain restaurants extract locally-generated revenue from the community with each bank transaction, independents create a virtuous cycle of local spending, producing more jobs for residents, increased tax revenue for local governments, more investment in both commercial and residential districts, and enhanced support for local nonprofits. In short, these businesses create better communities.

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CHARLIE HONG KONG Celebrating 20 years!

Feeding our community with love, generosity, integrity & kindness

Real Food Healthy & Affordable Noodles and Rice Bowls Organic Locally Grown Veggies

2017

Dog Friendly Patio

1141 SOQUEL AVE, SANTA CRUZ 831.426.5664 • OPEN DAILY 11AM - 11PM CHARLIEHONGKONG.COM 16

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PARTNER WITH US

AS A COMMUNITY MEMBER

We encourage you to think FIRST about supporting local businesses when going shopping, looking for services, dining out, selecting your bank or investment provider and everywhere you choose to spend your hardearned dollars. If you love local businesses, let them know and encourage others to support them as well! Next time you go to a business with a TLF logo in the window, tell them you appreciate what they do for the community.

AS A LOCALLY OWNED BUSINESS IN SANTA CRUZ COUNTY Become a member of Think Local First. It’s easy! Just go to our website thinklocalsantacruz.org and click “Join Us”. Please spread the word and encourage other locally owned businesses to join. “Strength in numbers” applies especially to this campaign; the stronger we are, the stronger our message and the greater the results will be. Display the TLF decal in your business window; use the TLF logo on your website and in your own advertising. If you need a window decal or a banner, let us know: info@ thinklocalsantacruz.org.

GO THE EXTRA MILE

We invite you to get involved. We’re a fun group of movers and shakers who have made a lot happen since the official launch of Think Local First in 2007.

Let us know if you would like to join the board of directors or become a volunteer. We have an active community online, too.

JUMP INTO THE CONVERSATION ON OUR FACEBOOK PAGE: FACEBOOK.COM/THINKLOCALSANTACRUZ/

Join us!

ThinkLocalFirstSC.org

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NEW TLF WEBSITE

THINKLOCALFIRSTSC.ORG THE PREMIER ONLINE DIRECTORY FOR LOCAL BUSINESSES & COMMUNITY ORGANIZATIONS In 2018 Think Local First launched a new online directory with an impressive list of features that make it the premier business directory in Santa Cruz County. Features include:

• • • • • • • • •

Detailed Listings for Think Local First Members Photo and Video Galleries Events Coupon Specials from TLF Members Property Listings Job Listings Articles Classifieds Products

The Think Local First website is Mobile Friendly. So, you can easily find what you’re looking for on your phone or tablet, use one-click dial to call a business, or easily get Google Maps directions. You can search for a business, or you can browse by categories to get the latest information about all Think Local First members.

We are committed to providing unparalleled value to Santa Cruz shoppers and to our Think Local First members.

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SERVICE • REPAIR • INSTALL Coast Spas Dealer

Servicing the Bay Area, Santa Cruz to Monterey When you are in the area, come in and visit our showroom.

(831) 476-6363 • www.appipool.com 1527 Commercial Way Santa Cruz, CA (Hwy 1 at Soquel) THINKLOCALFIRSTSC.ORG

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ARTS, EDUCATION & ENTERTAINMENT

MUSEUMS AND GALLERIES AGRICULTURAL HISTORY PROJECT Nonprofit Member WATSONVILLE 2601 E. Lake Ave. 831-724-5898 aghistoryproject.org LUMEN GALLERY Bronze Member CAPITOLA 112 Capitola Ave., Ste 100 831-295-6647 lumengal.com PAJARO VALLEY ARTS Nonprofit Member WATSONVILLE 37 Sudden St. 831-722-3062 pvarts.org SANTA CRUZ CHILDREN’S MUSEUM OF DISCOVERY Nonprofit Member CAPITOLA 1855 41st. Ave. Ste C-10 831-316-5200 sccmod.org SANTA CRUZ MOUNTAIN ART CTR. Nonprofit Member SAN LORENZO VALLEY 9341 Mill St. 831-336-3513 mountainartcenter.org SEYMOUR MARINE DISCOVERY CENTER NonProfit Member SANTA CRUZ 100 Shaffer Rd. 831-459-3800 seymourcenter.ucsc.edu MUSIC & THEATER SANTA CRUZ SHAKESPEARE Nonprofit Member SANTA CRUZ 500 Chestnut St. 831-460-6396 santacruzshakespeare.org TOURISM & ATTRACTIONS BREW CRUZ Bronze Member SANTA CRUZ 924 B. Cayuga St. 831-222-0120 scbrewcruz.com KAITLYN CLARE TAROT Bronze Member SAN LORENZO VALLEY Boulder Creek 831-334-9106 kaitlynclaretarot.com

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MARTINELLI’S COMPANY STORE Silver Member WATSONVILLE 345 Harvest Dr. 831-768-3938 martinellis.com SANTA CRUZ SEASIDE COMPANY Gold Charter Member SANTA CRUZ 400 Beach St. 831-423-5590 beachboardwalk.com SANTA CRUZ BEACH BOARDWALK COMPANY Gold Charter Member SANTA CRUZ 400 Beach St. 831-423-5590 beachboardwalk.com SEGWAY SANTA CRUZ TOURS Bronze Member SANTA CRUZ 123 Stanford Ave. 831-466-0206 segwaysantacruztours.com SUP SHACK SANTA CRUZ Bronze Member SANTA CRUZ 2214 East Cliff Dr. 831-464-7467 supshacksantacruz.com EDUCATION CODE NATURALLY INC. Bronze Member SANTA CRUZ 181 Walnut Ave. 831-471-5425 codenaturally.com

ARTS, EDUCATION & ENTERTAINMENT

KAYAK CONNECTION Bronze Member SANTA CRUZ 413 Lake Ave. 831-479-1121 kayakconnection.com

INDIGITAL STUDIOS / 365 PRODUCER Bronze Member SANTA CRUZ 1305 Fair Ave. 831-419-6070 365producer.com PACIFIC SAIL Bronze Member SANTA CRUZ 7890 Mariner Park Way 831-423-7245 pacificsail.com THE BAY SCHOOL Nonprofit Member LIVE OAK 1026 Capitola Rd. 831-462-9620 thebayschool.org THINKLOCALFIRSTSC.ORG

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DINING, SPIRITS & HOSPITALITY

ACCOMMODATIONS OCEAN ECHO INN & BEACH COTTAGES Bronze Member LIVE OAK 401 Johans Beach Dr. 831-462-4192 oceanecho.com BAKERIES BECKMANN'S BAKERY Gold Charter Member SANTA CRUZ 104 Bronson St. 831-426-3610 beckmansbakery.com COMPANION BAKERS Silver Member SANTA CRUZ 2341 Mission St. 831-252-2253 companionbakeshop.com KERRI’S KREATIONS Bronze Member SANTA CRUZ 831-429-5129 kerrikreations.com PACIFIC COOKIE CO. Bronze Member SANTA CRUZ 1203 Pacific Ave. 831-429-9709 pacificcookie.com SHERRI'S COOKIES Bronze Member CAPITOLA 1855 41st Ave. 831-334-2409 sherriscookies.com BARS & PUBS 99 BOTTLES OF BEER ON THE WALL Silver Member SANTA CRUZ 110 Walnut Ave. 831-459-9999 99bottles.com BREWERIES DISCRETION BREWING Silver Member SOQUEL 2703 41st Ave. 831-316-0662 discrectionbrewing.com

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DINING, SPIRITS & HOSPITALITY

LÚPOLO CRAFT BEER HOUSE Silver Member SANTA CRUZ 233 Cathcart St. 831-454-8306 lupolosc.com NEW BOHEMIA BREWING COMPANY Gold Member SANTA CRUZ 1030 41st Ave. 831 588-0986 nubobrew.com SANTA CRUZ MOUNTAIN BREWING Silver Member SANTA CRUZ 402 Ingalis St. 831-425-4900 scmbrew.com UNCOMMON BREWERS Silver Member​ SANTA CRUZ 303 Potrero St. Ste 40-H 831-621-6270 uncommonbrewers.com THINKLOCALFIRSTSC.ORG

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DINING, SPIRITS & HOSPITALITY

D’La Colmena

CATERING D'LA COLMENA Gold Member WATSONVILLE 129 W. Lake Ave. 831-724-4544 dlacolmenacatering.com COFFEE COFFEE NINE Bronze Member SAN LORENZO VALLEY 9505 Hwy 9 831-336-4521 coffeenine.com COFFEETOPIA Silver Member SANTA CRUZ 3701 Portola Dr. 831-477-1940 1443 Capitola Rd. SANTA CRUZ 831-427-7181 1723 Mission St. SANTA CRUZ 831-425-6583 coffeetopia.com HIDDEN FORTRESS COFFEE ROASTING Bronze Member WATSONVILLE 125 Hangar Way 831-246-1748 hiddenfortresscoffee.com

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Woodstove & Sun 510 Soquel Avenue Santa Cruz, CA 95062 (831) 425-5123 www.woodstoveandsun.com THINKLOCALFIRSTSC.ORG

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DINING, SPIRITS & HOSPITALITY

Mission Hill Creamery

MR. TOOTS COFFEEHOUSE Bronze Member CAPITOLA 221 Esplanade 831-475-3679 tootscoffee.com ICE CREAM & YOGURT MARIANNE'S ICE CREAM Gold Member SANTA CRUZ 1020 Ocean St. 831-458-1447 218 State Park Dr. APTOS 831-713-4746 mariannesicecream.com MISSION HILL CREAMERY Bronze Member SANTA CRUZ 1101 B Pacific Ave. 831-239-4812 missionhillcreamery.com PREPARED FOODS FOODSMITH Bronze Member SOQUEL 1840 41st. Ave Ste 102-300 831-480-2345 myfoodsmith.com SUSHI MARKET SPROUTS Silver Member SANTA CRUZ 300 7th. Ave. 831-465-1177

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Featuring 45 taps & over 200 bottled beers ½ lb Burgers • Grilled Chicken , Salmon & Ahi Fresh Pasta & Salads • Vegetarian Dishes • Kids Meals

Family Friendly Pub • Pet Friendly Patio

­

It´s only beer that makes thirst so wonderful­

831-459-9999 • 110 Walnut Avenue

99bottles.com

YOUR SOURCE FOR ORGANIC, NON–GMO, FAIR TRADE, AND KOSHER BULK AND PACKAGED FOOD PRODUCTS Powered by over 3,000 solar panels with 100% renewable energy.

Available at your local natural food stores, supermarkets and other fine retailers!

QUALITY · INTEGRITY INNOVATION · SUSTAINABILITY SUNRIDGEFARMS.COM

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DINING, SPIRITS & HOSPITALITY

RESTAURANTS ALDO'S HARBOR RESTAURANT Bronze Member SANTA CRUZ 616 Atlantic Ave. 831-426-3736 aldos-cruz.com ALOHA ISLAND GRILLE Bronze Member SANTA CRUZ 1700 portola Dr. 831-479-3299 alohaislandgrille.com THE BAGELRY Silver Member SANTA CRUZ 320A Cedar St. 831-429-8049 1636 Seabright Ave. SANTA CRUZ 831-425-8550 4763 Soquel Dr. SOQUEL 831-462-9888 thebagelrysantacruz.com CHARLIE HONG KONG Bronze Member SANTA CRUZ 1141 Soquel Ave. 831-426-5664 charliehongkong.com D'LA COLMENA Gold Member WATSONVILLE 129 W. Lake Ave. 831-724-4544 dlacolmenacatering.com

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“Last year, UC Santa Cruz spent over $21 million with businesses located in Santa Cruz County. While we do not have a local preference, our buyers often find that when quality, price and service are considered, our local suppliers represent the best value to UCSC.” DARIN MATTHEWS DIRECTOR OF PROCUREMENT, UCSC

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DINING, SPIRITS & HOSPITALITY HAPPY DOG HOT DOGS Gold Member ​SANTA CRUZ 320 River St. 831-332-2057 KAITO Silver Member SANTA CRUZ 830 41st. Ave. 831-464-2586 smilekaito.com MARGARITAVILLE Silver Member CAPITOLA 231 Esplanade 831-476-2263 margaritavillecapitola.com

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PLEASURE PIZZA EAST SIDE EATERY Gold Member CAPITOLA 800 41st Ave. 831-431-6058 pleasurepizzasc.com SATURN CAFE Silver Member SANTA CRUZ 145 Laurel St. 831-332-2230 saturncafe.com THE TURKEY BOAT Silver Member WATSONVILLE 7 San Juan Rd. 831-536-5351 the-turkey-boat-letseat.at WALNUT AVENUE CAFE Bronze Member SANTA CRUZ 106 Walnut Ave. 831-457-2804 walnutavenuecafe.com

DINING, SPIRITS & HOSPITALITY

PACIFIC THAI SANTA CRUZ Bronze Member SANTA CRUZ 1319 Pacific Ave. 831-420-1700 pacificthaisantacruz.net

WHALE CITY BAKERY BAR AND GRILL Silver Member NORTH COAST 490 Hwy One 831-423-9009 whalecitybakery.com ZACHARY'S RESTAURANT Bronze Member SANTA CRUZ 819 Pacific Ave. 831-427-0646 zacharyssantacruz.com WINERIES BARGETTO WINERY Bronze Member SOQUEL 3535 N Main St. 831-475-2258 bargetto.com EQUINOX METHODE CHAMPENOISE Silver Member SANTA CRUZ 334 Ingalis St. 831-471-8608 equinoxwine.com THINKLOCALFIRSTSC.ORG

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DINING, SPIRITS & HOSPITALITY PELICAN RANCH WINERY Gold Member CAPITOLA 102 Kennedy Dr. 831-426-6911 pelicanranch.com SANTA CRUZ MOUNTAIN VINEYARD Bronze Member SANTA CRUZ 334 A Ingalis St. 831-426-6209 santacruzmountainvineyard.com SANTE ARCANGELI FAMILY WINES Silver Member CORRALITOS / FREEDOM 23 Blake Ave. 831-406-1262 santewinery.com STOCKWELL CELLARS Gold Member SANTA CRUZ 1100 Fair Ave. 831-818-9075 stockwellcellars.com

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Next to New leaf market

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$

NEW PATIENT EXAM WITH ONE VACCINE.

Good for up to two pets per new client. Exp. 12.14.19

831.476.7387 (PETS) 1220 41st Ave., Ste. H, Capitola

A Santa Cruz Tradition for Breakfast and Lunch Since 1993

831-457-2804

Located in the heart of Downtown Santa Cruz at

106 Walnut Ave, Santa Cruz, CA

WCPI is a local staple in Santa Cruz County Celebrating 45 years in 2019! www.coastpro.com • 1-800-966-8547

LIGHT. SPEED. INTERNET. Cruzio Internet

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HEALTH & WELLNESS ACUPUNCTURE CALLY HABER - LICENSED ACUPUNCTURIST AND HERBALIST Bronze Member SANTA CRUZ 628 Frederick St. 831-458-0809 CHERI TUTTLE CALLIS ACUPUNCTURE Bronze Member CAPITOLA 716 Capitola Ave. 831-713-4267 ctcacupuncture.com CHIROPRACTIC DAKOTA HEALTH CENTER Bronze Member SANTA CRUZ 111 Dakota Ave. #2 831-429-1188 dakotahealthcenter.org DR. ELIZABETH QUINN M.S. D.C. Bronze Member SANTA CRUZ 200 7th. Ave. Ste 170 831-476-2168 DrElizabethQuinn.com MCCOLLUM FAMILY CHIROPRACTIC Silver Member CAPITOLA 3555 Clare St. 831-459-9990 mccollumfamilychiropractic.com

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the

ne w b o hem ia fresh craft beer LOCALLY SOURCED beer friendly FOOD!

NEW BOHEMIA BREWING COMPANY 1030 41ST AVE | OPEN 11:30 EVERY DAY

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HEALTH & WELLNESS DAY SPAS EQUILIBRIUM FLOTATION LLC. Bronze Member SANTA CRUZ 543 Seabright Ave. 831-295-7312 equilibriumfloat.com PLEASURE POINT HAIR SALON & SPA Bronze Member SANTA CRUZ 1007 41st Ave. 831-515-7855 SAGE FLOAT SPA Bronze Member CAPITOLA 1395 41st. Ave. 831-854-2700 sagefloatspa.com SURECUTS Bronze Member SANTA CRUZ 1628 Seabright Ave. 831-458-2887 surecuts.com WELL WITHIN SPA Bronze Charter Member SANTA CRUZ 417 Cedar St. 831-458-9355 wellwithinspa.com

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WHO DO YOU TRUST: Trust by Americans 70% 60% 50% 40% 68%

30% 20% 10%

18%

0% Big Business

Small Business

Source: Gallup, Americans Trust Small-Business Owners Most on Job Creation, Nov. 3, 2011

Trust to Create Jobs 80% 70% 60% 50% 40% 30% 20%

74%

79%

Local business leaders

Small-business owners

45%

10% 0% Major corporation execs

Source: Gallup, Confidence in Institutions, June 5, 2016

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HEALTH & WELLNESS

Body Works Private Fitness Studio

YÕSO WELLNESS SPA Bronze Member SANTA CRUZ 740 Front St. 831-247-1987 yosowellness.com FITNESS BODYWORKS PRIVATE FITNESS STUDIO Bronze Member SANTA CRUZ 1624 Seabright Ave. 831-425-2639 scbodyworks.com COAST REHAB Bronze Member APTOS / LA SELVA 6193 Soquel Dr. 831-462-1212 coastrehab.com PACIFIC EDGE CLIMBING GYM Silver Member SOQUEL 104 Bronson 831-454-9254 pacificedgeclimbinggym.com ROCKY’S FITNESS CENTER Silver Member SANTA CRUZ 4135 Portola Dr. 831-479-0867 rockysfitnesscenter.com

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SANTA CRUZ SOCCERCAMP Bronze Member SANTA CRUZ P.O. Box 2784 831-246-1517 santacruzsoccercamp.com HEALTH AND WELLNESS RETAIL HORSNYDER'S PHARMACY Gold Member SANTA CRUZ 1226A Soquel Ave. 831-423-2315 horsnyder.com

HEALTH & WELLNESS

SANTA CRUZ CORE FITNESS & REHAB Bronze Member SANTA CRUZ 317 Portero 831-425-9500 santacruzcore.com

NO TRACE Bronze Member CAPITOLA 831-471-5424 notraceshop.com SAFETY FIRST EMF SHIELDS Bronze Member CAPITOLA 4581 Opal Cliff Dr. 408-621-3304 smartmeterguard.com THRESHOLD ENTERPRISES, LTD. Gold Member SCOTTS VALLEY 23 Janis Way 831-438-6851 thresholdenterprises.com

COMPLETE AUTOMOTIVE SERVICE AND REPAIR - FOREIGN AND DOMESTIC Richard and Cindy Smith - Owners

458.1155 I 211 Cedar St. Santa Cruz I santacruzmotorsports.com THINKLOCALFIRSTSC.ORG

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Santa Cruz’ local choice for quality medical imaging More flexible scheduling.

Faster test results. A better patient experience. And less expensive imaging costs with the same quality as you’d find elsewhere.

For locals, by locals. Santa Cruz County chooses RMG!

(831) 476-7711 • WWW.RMGSCC.COM

RMG Think Local Ad_v2.indd 1

10/18/18 3:13 PM

Come for the Food Stay for the Views

homemade pastries • local ingredients live music • Ocean views gift certificates available

O P E N E V E R Y D AY Breakfast, Lunch & Dinner

490 Highway One, Davenport • 831.423.9009

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WESTSIDE PHARMACY & MEDICAL SUPPLY Gold Member SANTA CRUZ 1401 Mission St. 831-423-7175 westsidepharmacyrx.com MEDICAL EAST CLIFF FAMILY HEALTH CENTER Nonprofit Member SCOTTS VALLEY 21507 Soquel Dr. 831-427-3500 schealthcenters.org

HEALTH & WELLNESS

WENDY SELLECK – CERTIFIED MASSAGE THERAPIST Bronze Member SAN LORENZO VALLEY P.O. Box 385 Boulder Creek, CA 95006 wendycmt.globalgoodsbiz.com

RADIOLOGY MEDICAL GROUP OF SANTA CRUZ COUNTY INC. Gold Member SANTA CRUZ 1661 Soquel Dr. 831-476-7711 rmgscc.com SANTA CRUZ COMMUNITY HEALTH CENTERS Nonprofit Member SANTA CRUZ 250 Locust St. 831-427-3500 schealthcenters.org OPTICAL EYEQ OPTOMETRY Silver Member SANTA CRUZ 1101 Pacific Ave. Ste E 831-466-3937 eyeqsantacruz.com NORTH COAST VISION OPTOMETRY Bronze Member SANTA CRUZ 804 41st Ave. 831-462-5945 northcoastvision.com PLAZA LANE OPTOMETRY Bronze Charter Member SANTA CRUZ 1537 Pacific Ave. 831-429-2020 plazalaneoptometry.com THINKLOCALFIRSTSC.ORG

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Remain Safe in the Comfort of Your Own Home

Locally Owned & Operated Since 2002 Our Services Include: • Caring Companionship • Bonded, Insured, Registered and Highly Trained Caregivers • Bathing, Personal Hygiene Care & Assistance • Meal Planning & Preparation • Medication Reminders • Transportation • & More!

Call today for a FREE Assessment

831.462.3500

Safe at Home Senior Care 820 Bay Avenue, Suite 101 Capitola, CA 95010 SafeAtHomeSeniorCare.com 42

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HEALTH & WELLNESS

SANTA CRUZ OPTOMETRIC CENTER Silver Member SANTA CRUZ 904 Cedar St. 831-426-1050 santacruzoptometric.com VANITY BY THE SEA – CAPITOLA SUNGLASS COMPANY Bronze Member CAPITOLA 215 Capitola Ave. 831-435-3836 vanitybythesea.com PHARMACY HORSNYDER'S PHARMACY Gold Member SANTA CRUZ 1226A Soquel Ave. 831-423-2315 horsnyder.com TOM'S MEDICAL CLINIC PHARMACY Gold Member SANTA CRUZ 2025 Soquel Ave. 831-426-0200 tomsmedicalpharmacy.com WESTSIDE PHARMACY & MEDICAL SUPPLY Gold Member SANTA CRUZ 1401 Mission St. 831-423-7175 westsidepharmacyrx.com THINKLOCALFIRSTSC.ORG

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COMMUNITY

COMMUNITY & SOCIAL SERVICES CITY OF SANTA CRUZ ECONOMIC DEVELOPMENT

Gold Member SANTA CRUZ 337 Locust St. 831-420-5150 choosesantacruz.com

COMMUNITY FOUNDATION SANTA CRUZ COUNTY Nonprofit Member SANTA CRUZ 7807 Soquel Dr. 831-662-2000 cfscc.org CONFLICT RESOLUTION CENTER OF SANTA CRUZ Nonprofit Member SANTA CRUZ 1414 Soquel Ave. Ste 216 831-475-6117 crcsantacruz.org

COUNTY OF SANTA CRUZ Nonprofit Member SANTA CRUZ 701 Ocean St. 831-454-2728 co.santa-cruz.ca.us HOMELESS GARDEN PROJECT FARM Nonprofit Member SANTA CRUZ Shaffer Rd. at Delaware Ave. 831-426-3609 homelessgardenproject.org SANTA CRUZ COMMUNITY VENTURES Nonprofit Member SANTA CRUZ 324 Front St. 831-460-2345 sccvonline.org SCORE MENTORS OF SANTA CRUZ Nonprofit Member CAPITOLA 716 Capitola Ave. Ste G 831-621-3735 santacruz.score.org VOLUNTEER CENTER OF SANTA CRUZ COUNTY Nonprofit Member LIVE OAK 1740 17th. St. 831-427-5070 scvolunteercenter.org WOMENCARE Nonprofit Member SOQUEL 2901 Park Ave. Ste A 831-457-2273 fsa-cc.org/womencare/ MEDIA OUTLETS THE COMIC NEWS Silver Member SANTA CRUZ P.O. Box 8543 831-426-0113 thecomicnews.com

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COMMUNITY

CONNECTION MAGAZINE Silver Member SANTA CRUZ 7960 Soquel Dr. 831-459-0522 connectionmagazineonline.com GOOD TIMES Gold Member SANTA CRUZ 107 Dakota Ave. 831-458-1100 goodtimes.sc KSCO AM 1080 Gold Charter Member LIVE OAK 2300 Portola Dr. 831-475-1080 ksco.com KSQD 90.7FM / NATURAL BRIDGES MEDIA Nonprofit Member SANTA CRUZ ksqd.org KZSC 88.1 – STUDENT-RUN COMMUNITY RADIO Nonprofit Member SANTA CRUZ 1156 High St. 831-332-5549 kzsc.org SANTACRUZPARENT.COM Bronze Member SANTA CRUZ 527 Ocean View Ave. 831-713-7026 santacruzparent.com SANTA CRUZ STYLE Gold Member​ CAPITOLA P.O. Box 882 Capitola, CA 95010 831-475-7325 Santacruzmagazine.net TIMES PUBLISHING GROUP Gold Charter Member APTOS / LA SELVA 9601 Soquel Dr. 831-688-7549 tpgonlinedaily.com NONPROFITS CPDES PORTUGUESE HALL Nonprofit Member SANTA CRUZ 216 Evergreen St. 831-419-5377 santacruzportuguesehall.com ECOLOGY ACTION Nonprofit Member SANTA CRUZ 877 Cedar St. Ste 240 831-426-5925 ecoact.org

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HOMELESS GARDEN PROJECT GIFT STORE Nonprofit Member CAPITOLA 222 Esplanade 831-426-3609 homelessgardenproject.org

COMMUNITY

FRIENDS OF SANTA CRUZ STATE PARKS Nonprofit Member SANTA CRUZ 144 School St. 831-429-1840 201 State Park Dr APTOS / LA SELVA 831-685-6444 2531 West Cliff Dr SANTA CRUZ 831-426-0505 1401 Coast Rd. SANTA CRUZ 831-426-0505 ThatsMyPark.org

MONTEREY BAY ECONOMIC PARTNERSHIP / MONTEREY BAY INTERNSHIPS Nonprofit Member MARINA 3180 Imjin Rd. Ste 104B 831-915-2806 mbinterns.org OPEN FARM TOURS Nonprofit Member SAN LORENZO VALLEY Boulder Creek 831-332-1935 openfarmtours.org PAJARO VALLEY CHAMBER OF COMMERCE & AGRICULTURE Nonprofit Member WATSONVILLE 44 Brennan St. 831-724-3900 pajarovalleychamber.com PLEASURE POINT BUSINESS ASSOCIATION Nonprofit Member CAPITOLA 1840 41st. Ave. #10 831-419-8433 pleasurepointguide.com SANTA CRUZ AREA CHAMBER OF COMMERCE Nonprofit Member SANTA CRUZ 725 Front St. Ste 401 831-457-3713 santacruzchamber.org SANTA CRUZ COUNTY WINEGROWERS ASSOCIATION Nonprofit Member APTOS / LA SELVA 335 Spreckles Dr. 831-685-8463 scmwa.com SCOTTS VALLEY CHAMBER OF COMMERCE Nonprofit Member SCOTTS VALLEY 360 Kings Village Rd. 831-438-1010 scottsvalleychamber.com THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL

ADULT PURE PLEASURE Bronze Member SANTA CRUZ 111 Cooper St. 831-466-9870 purepleasureshop.com APPAREL BHODY Bronze Member SANTA CRUZ 1526 Pacific Ave. 831-800-1626 bhody.com BLUE STONE IMPORTS Bronze Member SANTA CRUZ 2801 Mission St. 831-515-8022 theactivetowel.com COGNITO CLOTHING Bronze Member SANTA CRUZ 821 Pacific Ave. 831-426-5414 cognitoclothing.com ECO GOODS Bronze Member SANTA CRUZ 1130 Pacific Ave. 831-429-5758 ecogoods.com GO ASK ALICE Bronze Member SANTA CRUZ 11325 Pacific Ave. 831-469-4372

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6240 Hwy 9 Felton 335-7322

13159 Hwy 9 Boulder Creek 338-7211

•100% Organic Produce •All natural and organic groceries •Great Local wine and beer selection •Made to order sandwiches and Deli •Salad Bar and Soup Bar •Hot Food Bar and Juice Bar (Felton only)

Your Certified Organic Since 2000

THINKLOCALFIRSTSC.ORG

Locally owned since 1991

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– Service – Sales – Repairs – on heating and air conditioning units Residential and Commercial

www.bognersheetmetal.com | 831.423.4322

142 142 Benito Benito Ave. Ave. 142 Benito Ave. Santa Santa Cruz Cruz Santa Cruz LicLic # #264075 Lic #264075 264075

142 Benito Ave. Santa Cruz Lic # 264075

www.bognersheetmetal.com| |831.423.4322 831.423.4322 www.bognersheetmetal.com

– –Service Service– –Sales Sales– –Repairs Repairs– – ononheating heatingand andairairconditioning conditioningunits units Residential Residentialand andCommercial Commercial

SHOPPING & RETAIL

O’NEILL SURF SHOP Silver Member CAPITOLA 1115 41st Ave. 831-475-4151 us.oneill.com OLA CHICA Bronze Member SANTA CRUZ 456 Palm St. 831-359-1175 olachica.com SOCKSHOP & SHOE COMPANY Gold Charter Member SANTA CRUZ 1515 Pacific Ave. 831-429-6101 17 Municipal Wharf Ste E SANTA CRUZ 831-600-7370 sockshopandshoeco.com STRIPE DESIGN GROUP Bronze Member SANTA CRUZ 107 Walnut Ave. 831-421-9252 stripedesigngroup.com THE PRINT GALLERY Silver Member SANTA CRUZ 250 Potrero St. 831-425-1828 theprintgallery.net ART SUPPLIES LENZ ARTS Bronze Member SANTA CRUZ 142 River St. 831-423-1935 LenzArts.com

SHOP LOCAL Your money stays here!

thinklocalfirstsc.org 52

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SHOPPING & RETAIL

PALACE ART & OFFICE SUPPLY Gold Charter Member CAPITOLA 1501-K 41st. Ave. 831-464-2700 1407 Pacific Ave. SANTA CRUZ 831-427-1550 gopalace.com AUTO ABSOLUTE AUTO GLASS, INC. Bronze Member SANTA CRUZ 1709 Soquel Ave. 831-469-3000 absoluteautoglass.net ANDY'S AUTO SUPPLY Bronze Member SANTA CRUZ 901 Pacific Ave. 831-423-8400 andysparts.net GREG SOLOW'S ENGINE ROOM Bronze Member SANTA CRUZ 125 Front St. 831-429-1800 theengineroomsantacruz.com LLOYD'S TIRE & AUTO CARE Silver Member SANTA CRUZ 303 River St. 831-426-4363 lloydstire.com THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL

LOTTS AUTO STEREO AUTO UPHOLSTERY Silver Member SANTA CRUZ 600 Pacific Ave. 831-423-1100 lotts.com NORTH BAY FORD Bronze Member SANTA CRUZ 1999 Soquel Ave. 831-458-6119 northbayford.com PHIL'S AUTO BODY Bronze Member SANTA CRUZ 2750 Soquel Ave. Ste F 831-462-1593 philsautobodysc.com RUSTY'S REPAIR Bronze Member SANTA CRUZ 318 River St 831-458-9445 rustys-repair.com SANTA CRUZ MOTORSPORTS. INC. Bronze Member SANTA CRUZ 211 Cedar St. 831-458-1155 santacruzmotorsports.com SANTA CRUZ TIRE AND AUTO CARE Silver Member SANTA CRUZ 2840 soquel Ave. 831-462-6140 santacruztire.com STEVE'S 76 GOOD TO GO Bronze Member SANTA CRUZ 1500 Soquel Dr. 831-476-3857 steves76.com WATER STAR MOTORS Silver Member SANTA CRUZ 318 River St. Ste A 831-475-0996 waterstarmotors.com

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Enjoy a bevy of sweets & chocolates where a dash of art & whimsy will result in a date with decadence.

Making use of natural, organic, fair trade & locally sourced ingredients such as fruit, brandy, wine, beer and chocolate.

16C Victor Square Scotts Valley (831) 454-8299 ashbyconfections.com

Natural & Organic Foods Supplements & Bodycare Local Wine & Beer • Great Gift Options 831.685.3334 | 7506 SOQUEL DRIVE APTOS APTOSNATURALFOODS.COM OPEN EVERYDAY 8AM TO 9PM

Find us on:

Free Estimates

Expect Unsurpassed Quality Precise Color Matching & Unibody Repair Over 45 Years of Experience Phil Chadd, Owner

831-462-1593 2750 Soquel Ave, just off Hwy 1 in Santa Cruz

www.philsautobodysc.com

THINKLOCALFIRSTSC.ORG

25 years 55

SHOPPING & RETAIL BICYCLES EPICENTER CYCLING Gold Member SANTA CRUZ 1730 Mission St. 831-423-9000 8035 Soquel Dr. APTOS / LA SELVA 831-662-8100 epicentercycling.com SPOKESMAN BICYCLES Silver Member SANTA CRUZ 231 Cathcart. St. 831-429-6062 spokesmanbicycles.com BOOKS BOOKSHOP SANTA CRUZ Gold Charter Member SANTA CRUZ 1520 Pacific Ave. 831-423-0900 bookshopsantacruz.com THE LITERARY GUILLOTINE Bronze Member SANTA CRUZ 204 Locust St. 831-457-1195 literaryguillotine.com DISPENSARIES OUR TREE HOUSE Gold Member SOQUEL 3651 Soquel Dr. 831-471-8289 Ourtreehouse.io

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WHAT’S HAPPENING IN SANTA CRUZ?

santacruz.com | goodtimes.sc Your guides to things to do 107 Dakota Avenue, Santa Cruz | 458-1100

Water Star Motors is Celebrating 25 years of doing business in Santa Cruz! Henry and Lisa Carter want to give our locals something back.

Mention Think Local First to receive

10% off labor on any service up to $100 on any visit.

Water Star Motors Inc. 318-A River Street, Santa Cruz 831-457-0996 • waterstarmotors.com THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL

FARM SUPPLY WEBB'S FARM SUPPLIES & ORGANIC FARM Bronze Member SOQUEL 5381 Old San Jose Rd. 831-475-1020 webbsfarmsupplies.com GIFTS ART OF SANTA CRUZ Nonprofit Member CAPITOLA 1855 41st. Ave. 831-515-7390 regionalartisansassociations.org BOTANIC & LUXE Bronze Member SANTA CRUZ 701 Front St. 831-515-7710 botanicandluxe.com CRAFT GALLERY Silver Member CAPITOLA 209 Capitola Ave. 831-475-4466 craftgallery.net PAPER VISION Bronze Member SANTA CRUZ 1345 Pacific Ave. 831-458-1345 papervisionsantacruz.com WONDERLAND TOYS AND CLASSROOM RESOURCES Bronze Member SOQUEL 4101 Soquel Dr 831-316-7261 wonderlandsantacruz.com WOODWORM PARTY STORE Bronze Member CAPITOLA 827 Bay Ave. 831-462-0455 woodwormpartystore.com GROCERS & SPECIALTY FOODS APTOS NATURAL FOODS Silver Member APTOS / LA SELVA 7506 Soquel Dr. 831-685-3334 aptosnaturalfoods.wixsite.com

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Bank Local, Finance Local.

Bay Federal offers great rates on home and auto loans.

Whether you are ready to refinance or purchase, keep your money working locally by financing with us!

Apply online at www.bayfed.com.

Federally Insured by NCUA. Equal Housing Lender.

Aging is Inevitable.

Pain Doesn’t Have to Be.

Dr. Charles M. Goodwin, D.C., L.Ac

Chiropractic • Acupuncture Herbal Medicine • Sports Injury and Taping

Dakota Health Center

111 Dakota Avenue, Suite 2, Santa Cruz CA 95060 p: 831.429.1188 • f: 831.429-1396 • e: dakotadc@cruzio.com

THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL

Wild Roots Market

ASHBY CONFECTIONS Bronze Member SCOTTS VALLEY 16C Victor Square 831-234-1171 ashbyconfections.com MRS. A’S FAMOUS SALSA BUENA Bronze Member SANTA CRUZ 303 Potrero St. 831-336-2728 mrsafamous.com MUNCHIE JACKS Bronze Member SAN LORENZO VALLEY 408-340-3697 munchiejacks.com SHOPPERS CORNER Bronze Charter Member SANTA CRUZ 622 Soquel Ave. 831-429-1494 shopperscorner.com

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THRESHOLD ENTERPRISES, LTD. Gold Member SCOTTS VALLEY 23 Janis Way 831-438-6851 thresholdenterprises.com WILD ROOTS MARKET Gold Member SAN LORENZO VALLEY 6240 CA – 9 831-335-7322 13159 CA –9 SAN LORENZO VALLEY 831-338-7211 wildrootsmarket.com

SHOPPING & RETAIL

STAFF OF LIFE Gold Charter Member SANTA CRUZ 1266 Soquel Dr. 831-423-8632 staffoflifemarket.com

HOME & GARDEN A.P.E.D. APPLIANCE PARTS AND EQUIPMENT DISTRIBUTOR Bronze Member SANTA CRUZ 2315 Soquel Dr. 831-462-3456 8 Laurel St. WATSONVILLE 831-724-1149 APTOS LANDSCAPE SUPPLY Bronze Member APTOS / LA SELVA 5035 Freedom Blvd.

831-688-6211 aptoslandscapesupply.com BAY BED & MATTRESS Bronze Member SANTA CRUZ 1378 Soquel Ave. 831-457-1201 baybed.com CARDIFF PEST CONTROL Bronze Member SANTA CRUZ 2701 Soquel Ave. 831-475-4214 cardiffpestcontrol.com CARPET ONE SANTA CRUZ Gold Member SANTA CRUZ 6000 Soquel Ave. 831-295-5850 carpetonesantacruz.com THINKLOCALFIRSTSC.ORG

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Award Winning Medicinal Cannabis Dispensary MOTIVATION MONDAY

TOP-SHELF TUESDAYS

ALL VAPE PRODUCTS ARE 20% OFF!

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NEW MEMBERS

TASTY THURSDAYS

REEFER A FRIEND RECEIVE 10% OFF YOUR VISIT

WAXY WEDNESDAYS

ALL TOP-SHELF CONCENTRATES 25% OFF!

ALL EDIBLES, TINCTURES, CAPS AND TOPICALS ARE 25% OFF!

10% DISCOUNTS

MILITARY AND SENIOR CITIZENS RECEIVE A 10% DISCOUNT EVERYDAY!

CAPITOLA HEALING ASSOCIATION Open 7 Days • Mon - Sun: 10am - 9pm 3008 Winkle Ave, Suite C CapitolaHealers.com • @chai__sc1 831.475.5506 62

THINKLOCALFIRSTSC.ORG

GREENSPACE Bronze Charter Member SANTA CRUZ 719 Swift St. 56-A 831-423-7200 greenspacecompany.com OLIVE SPRINGS QUARRY Gold Member SOQUEL 1299 Olive Springs Rd. 831-475-1610 olivespringsquarry.net RIVERSIDE LIGHTING & ELECTRIC Bronze Member SANTA CRUZ 300 Soquel Ave. 831-423-7411 riversidelightingandelectric.com

SHOPPING & RETAIL

GOPHERS LIMITED Bronze Member SANTA CRUZ 303 Potrero St. #39 831-335-2400 gopherslimited.com

SC41 FURNITURE Bronze Member SOQUEL 2647 41st Ave. 831-464-2228 sc41.com THE GARDEN COMPANY NURSERY & GIFT SHOP Bronze Member SANTA CRUZ 2218 Mission St. 831-429-8424 thegardenco.com THE WHOLESALE HOUSE Bronze Member APTOS / LA SELVA 232 Santa Cruz Ave. 831-688-6485 santacruzfloorstore.com WESTERN DESIGN FLOORING AMERICA Gold Member SANTA CRUZ 6996 Soquel Ave. 831-824-6864 westerndesignflooringamerica.com WOODSTOVE AND SUN Silver Member SANTA CRUZ 510 Soquel Ave. 831-425-5123 woodstoveandsun.com THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL

Dell Williams Jewelers

JEWELRY ANDERSEN JEWELRY DESIGN Bronze Member SAN LORENZO VALLEY 8010-A Highway 9 831-336-3525 andersenjewelry.com DELL WILLIAMS JEWELERS Bronze Member SANTA CRUZ 1320 Pacific Ave. 831-423-4100 dellwilliams.com JOHN’S JEWELERS Silver Member WATSONVILLE 42 Mariposa Ave. 831-724-6296 johnsjewelers.com SUPER SILVER Gold Member SANTA CRUZ 1301 Pacific Ave. 831-460-9696 214 A Capitola Ave. CAPITOLA 831-462-9696 supersilver.com

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Commercial and Residential Landscape maintenance, design and installation services in Monterey and Santa Cruz Counties

&

831.728.4018 62 C Hangar Way, Watsonville kndlandscaping.com

Santa Cruz

Capitola

1407 PaciďŹ c Avenue 427-1550 Open 7 days a week

1501-K 41st Avenue 464-2700 Open 7 days a week

stores.gopalace.com THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL LIQUOR STORES U-SAVE LIQUORS Bronze Member SANTA CRUZ 930 Almar 831-425-0577 usaveliquors.com LUMBER & BUILDING MATERIALS MONUMENT LUMBER COMPANY Bronze Member APTOS / LA SELVA 2111 Freedom Blvd.

831-724-7537 monumentlumber.com SCARBOROUGH LUMBER Gold Charter Member SCOTTS VALLEY 20 El Pueblo Rd. 831-438-0331 9470 CA – 9 SAN LORENZO VALLEY 831-336-5142 scarboroughlumber.com SOMERSET DOOR & WINDOW Bronze Member SOQUEL 4005 Cory St 831-476-4693 somersetsupply.com OFFICE SUPPLY & OFFICE FURNITURE AXIOM COMMERCIAL FURNITURE Bronze Member SANTA CRUZ 4425 Clares St. #61 831-247-1457 axiomcommercialfurniture.com

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We are a peer referred group of like minded local professionals dedicated to providing quality and value for your Santa Cruz construction project.

Santa Cruz

We have worked here in Santa Cruz for many years. It’s our home. We share a commitment to a higher standard of work and service. www.santacruzconstructionguild.us support@santacruzconstructionguild.us THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL

Watsonville Coast Produce, INC.

DARCO PRINTING & PAPER STORE Bronze Member SANTA CRUZ 130 Doyle St. 831-426-5616 PALACE BUSINESS SOLUTIONS Gold Member SANTA CRUZ 2606 Chanticleer Ave. 831-476-3815 gopalace.com TAYLOR’S OFFICE CITY Bronze Member WATSONVILLE 440 Main St. 831-724-5681 taylorofc.com PET STORES WISHBONE PET COMPANY Silver Member SANTA CRUZ 841 B Almar Ave. 831-431-6103 wishbonepetco.com RETAIL BAGITO Bronze Member SANTA CRUZ 312 Locust St. 831-536-4160 bagito.co GOODWILL CENTRAL COAST Nonprofit Member SANTA CRUZ 350 Encinal St. 831-423-8611 ccgoodwill.org RESTAURANT SUPPLY WATSONVILLE COAST PRODUCE, INC. Gold Member WATSONVILLE 275 Kearny St 831-722-3851 coastpro.com

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Inte gr

gy lo o

Tech ing n at

w

n

cy

Po e

ri

n g E ff i c

ie

MAKE YOUR TECHNOLOGY WORK FOR YOUR BUSINESS OUTSOURCE YOUR IT

We focus on your IT so you can focus on your business � 24/7/365 HELP DESK � VOIP PHONES � SERVER SUPPORT � CLOUD COMPUTING � IT PROJECT MANAGEMENT � BACKUP & DISASTER RECOVERY

Call us for a free quote today! 831.316.1005 • netms.me

SOMERSET

Doors • Windows • Hardware 831.476.4693 4005 Cory St. Soquel, CA 95073 Fax 831.475.7141 • SomersetSupply.com

Building locally for 20+ years, the finest quality hardwood cabinets and furnishings for home and office using sustainable harvest certified hardwoods, formaldehyde free furniture grade plywoods & veneers, and low V.O.C finishes.

Call to schedule a free in home estimate

design • implementation • installation • finish 2608 MISSION STREET • SANTA CRUZ, CA 95060 PH: 831.460.9183 •FAX: 831.460.9184 walliswoodworks.com • CA LIC# 678353 THINKLOCALFIRSTSC.ORG

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SHOPPING & RETAIL

Ventana Surfboards and Supplies

SHOE STORES SOCKSHOP & SHOE COMPANY Gold Charter Member SANTA CRUZ 1515 Pacific Ave. 831-429-6101 sockshopandshoeco.com KLUB NICO Bronze Member APTOS / LA SELVA 783 Rio Del Mar Blvd. #33 831-684-2200 klubnico.com SMOKE SHOPS IRIE MOTIVATION Bronze Member LIVE OAK 3617A Portola Dr. 831-477-9420 SPORTING GOODS OUTDOOR WORLD SPORTING GOODS Bronze Member CAPITOLA 1440 41st. Ave. 831-479-1501 theoutdoorworld.com VENTANA SURFBOARDS AND SUPPLIES Bronze Member SANTA CRUZ 210 Almar Ave. 831-915-4326 ventanasurfboards.com

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SERVICES

ACCOUNTING AND BOOKKEEPING CANDACE EBERT & COMPANY Gold Member SANTA CRUZ 1336 Brommer St. Ste A2 831-325-5222 candaceebert.com COAST FINANCIAL SERVICES INC. Gold Member SANTA CRUZ 655 Capitola Rd. 831-462-0330 coastfinancialservices.com EZTAX SERVICE Bronze Member CAPITOLA 4245 Capitola Rd. 831-479-9292 HEIN BOOKKEEPING Gold Member SANTA CRUZ 831-423-8077 LESTER PEDRAZZINI CPA Bronze Member CAPITOLA 720D Capitola Ave. 831-476-0306 THINKLOCALFIRSTSC.ORG

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Color Printing Wide Format Signs Display Graphics Brochures, Custom Packaging, Books, Newsletters, Envelopes, Posters, Trade Show Displays, Signage, Banners, Die-Cutting and Project Assembly

1827 Soquel Ave. Santa Cruz 95062 831 426-4682

comprinters.com

Responsible Business Practices

Vegetable Based Inks, Tree Planting Program, FSC Certified Collectively Managed for over 40 years

WHERE WORK & CULTURE CONVERGE C H O O S E SA N TAC R U Z .COM

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ATTORNEYS BRERETON LAW OFFICE Silver Member SANTA CRUZ 1362 Pacific Ave. Ste 221 831-429-6391 breretonlawoffice.com

SERVICES

NILSON AND ASSOCIATES Silver Member SCOTTS VALLEY 3 Victor Square Ste 3-A 831-531-2524

LAW OFFICE OF ANGEL L. HESS Bronze Member SANTA CRUZ 133 Mission St., Ste 280 831-426-8536 SantaCruzLegal.net WITZIG, HANNAH, SANDERS & REAGAN, LLP Bronze Member SANTA CRUZ 600 Ocean St. 831-425-2835 whsllp.com BANKS & CREDIT UNIONS BAY FEDERAL CREDIT UNION Gold Member CAPITOLA 3333 Clares St. 831-479-6000 1481 Main Street WATSONVILLE 831-479-6000 bayfed.com LIGHTHOUSE BANK Silver Member SANTA CRUZ 2020 North Pacific Ave. 831-600-4000 lighthousebank.net SANTA CRUZ COMMUNITY CREDIT UNION Silver Member SANTA CRUZ 324 Front St. 831-425.7708 scccu.org SANTA CRUZ COUNTY BANK Bronze Charter Member SANTA CRUZ 75 River St. 831-457-5000 sccountybank.com

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SERVICES

BUSINESS SERVICES ACCESS 2 EMPLOYMENT Nonprofit Member CAPITOLA 912 Capitola Ave. #10 Access2employment.com ACCURATE FINANCE GROUP Silver Member SCOTTS VALLEY 125 Bethany Dr. Ste 11 831-515-8383 accuratefinancegroup.com COAST MERCHANT SERVICES Bronze Member SANTA CRUZ 841 Cedar St. 831-238-9840 coastmerchantservices.com EMPLOYNET Bronze Member APTOS / LA SELVA 783 Rio Del Mar Blvd. Ste 43 831-824-3479 employnet.com EQUITY BY DESIGN Bronze Member NORTH COAST 415-246-6934 equitybydesign.com EVENT SANTA CRUZ Silver Member SANTA CRUZ 101 Cooper St. 831-332-8677 eventsantacruz.com NETWORK MANAGEMENT SOLUTIONS INC. Gold Member SANTA CRUZ 1574-F Soquel Dr. 831-464-2440 netms.me PDNC Gold Member SCOTTS VALLEY 5353 Scotts Valley Dr. 831-621-2440 pdnc.com SANTA CRUZ ANSWERING SERVICE Bronze Member SANTA CRUZ 5300 Soquel Ave. #105 831-429-7575 santacruzanswering.com

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Dealer Quality at a Better Price For Quality Tires and Complete Auto Care, Lloyd's is the preferred alternative to the dealer for new car owners. Factory Maintenance such as K-Services (30K, 60K, 90K, etc...) can be performed at Lloyd's meeting all manufacturer requirements.

Lloyd’s Tire & Auto Care

Owners Dean Schwartz & Larry Johnson

303 River St., Santa Cruz | 426-4363 5310 Scotts Valley Dr. Scotts Valley | 461-9204

Lloyd's Mid-Town Tires 311 Capitola Rd. Extension Santa Cruz | 475-2093

LLOYDSTIRE.COM • M-F 7:30-5 PM, SAT. 8-12 PM

Local Santa Cruz company Made from 100% recycled plastics ( rPet fabric) Teaches K-12 students to sustain their planet (through our partnership with w/Power2Sustain.org)

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ohn’s Jewelers

Fine Jewelry & Your Full Service Jeweler >since 1961<

42 Mariposa Ave, Watsonville 831.724.6296 • johnsjewelers.com THINKLOCALFIRSTSC.ORG

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SERVICES

SANTA CRUZ STAFFING Silver Member APTOS / LA SELVA 9055 Soquel Dr. Ste G 831-423-8888 santacruzstaffing.com COMMUNICATIONS TOTLCOM, INC. Bronze Member WATSONVILLE 65 Hanger Way 831-728-5000 www.totlcom.com COMPUTERS BECKETT PC SOLUTIONS Bronze Member APTOS / LA SELVA 323 Los Altos Dr. 831-688-8669 beckettpcsolutions.com CRUZIO INTERNET Gold Member SANTA CRUZ 877 Cedar St. Ste 150 831-459-6301 cruzio.com NETWORK MANAGEMENT SOLUTIONS INC. Gold Member SANTA CRUZ 1574-F Soquel Dr. 831-464-2440 netms.me PLEASURE POINT COMPUTERS Bronze Charter Member SANTA CRUZ 3912 Portola Dr. #13 831-464-2220 pleasurepointcomputers.homestead.com CONTRACTORS, CONSTRUCTION & DESIGN ACCURATE FINANCE GROUP Silver Member SCOTTS VALLEY 125 Bethany Dr. Ste 11 831-515-8383 accuratefinancegroup.com 831 KITCHENS BATHS DESIGN & ACCESSORIES Silver Member SCOTTS VALLEY 4301 Scotts Valley Dr. 831-621-7997 831kitchensandbaths.com

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SERVICES ALLTERRA SOLAR Silver Member SANTA CRUZ 207 McPherson St. 831-425-2608 allterrasolar.com ANGLE CONSTRUCTION INC. Bronze Member SCOTTS VALLEY 54 Old El Pueble Rd. #A 831-438-3622 angleconst.com APPI POOLS SPAS SOLAR Gold Member SANTA CRUZ 1527 Commercial Way 831-476-6363 appipool.com BELLOWS PLUMBING, HEATING & AIR Silver Member SOQUEL 2652 Research Park Dr. 831-244-8853 bellowsservice.com BOGARD CONSTRUCTION Silver Member SANTA CRUZ 350 Coral St. 831-426-8191 bogardconstruction.com BOGNER SHEET METAL Bronze Member SANTA CRUZ 142 Benito Ave. 831-423-4322 bognersheetmetal.com

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www.CypressCoastFence .com

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SERVICES

Bogard Construction

BUILT RITE CONSTRUCTION Bronze Member CORRALITOS / FREEDOM 209 Hames Rd. 831-244-8853 builtrite.biz.com CHARLES DOTY PAINTING & WALLCOVERING SERVICES Bronze Member SANTA CRUZ P.O. Box 2816 Santa Cruz, CA 95063 831-427-3322 CLEAN-TEC RESTORATION & CLEANING Silver Member SANTA CRUZ 111 Dubois St. Ste #C 831-457-8666 ct-restoration.com COSTA BELLA BUILDERS Gold Member APTOS / LA SELVA 8032 Soquel Dr. Ste C 831-818-9847 costabellabuilders.com CYPRESS COAST FENCE Gold Member SANTA CRUZ P.O. Box 1175 831-320-8102 cypresscoastfence.com

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GUIDED GRO Bronze Member SANTA CRUZ 877 Cedar St. 831-420-7090 guidedgro.com

SERVICES

DAY ONE SOLAR INC. Bronze Member SANTA CRUZ 387 Coral St. 831-687-8097 day1solar.com

HARDY QUALITY AIR, INC. Bronze Member WATSONVILLE 2576 Freedom Blvd.

831-722-3242 hardyqualityair.com IFLAND SURVEY Bronze Member SANTA CRUZ 5300 Soquel Ave. Ste 101 831-426-7941 inflandsurvey.com JEFF HUGHES CONSTRUCTION Gold Member APTOS / LA SELVA 802 Estates Dr. #104A 831-661-5125 jeffhughesconstruction.com JJM PAINTING & WATERPROOFING Gold Member LIVE OAK 860 17th. Ave. 831-476-4211 jjmpainting.com K&D LANDSCAPING, INC. Gold Member WATSONVILLE 62 Hanger Way 831-728-4018 kndlandscaping.com MAN WITH TOOLS Bronze Member SANTA CRUZ P.O. Box 5396 831-427-9878 manwtools.com MCCARTYâ&#x20AC;&#x2122;S WINDOW FASHIONS Bronze Member SANTA CRUZ 1224 Soquel Ave. 831-475-4321 mccartyswindowfashions.net

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SERVICES

MORIARTYâ&#x20AC;&#x2122;S ROOFING Bronze Member SANTA CRUZ 675 Brisa Del Mar 831-466-9948 moriartysroofing.com SANDBAR SOLAR AND ELECTRIC Silver Member SANTA CRUZ 2119 Delaware Ave. 831-469-8888 sandbarsc.com SANTA CRUZ CONSTRUCTION GUILD Gold Member SANTA CRUZ PO Box 2335 831-461-1836 santacruzconstructionguild.us SANTA CRUZ DESIGN + BUILD Bronze Member SANTA CRUZ 1001 Center St. Ste 11 831-477-9474 santacruzdesignbuild.com SANTA CRUZ ROOFING Bronze Member SANTA CRUZ 1720 Commercial Way 831-425-3830 santacruz-roofing.com SANTA CRUZ RUG CLEANERS Bronze Member SANTA CRUZ 111 #C Dubois St. 831-423-5235 santacruzrug.com SEASCAPE DESIGN, BERT LEMKE, ARCHITECT Bronze Member APTOS / LA SELVA 258 Farallon Court 831-252-5060 seascape-design.com SLATTER CONSTRUCTION, INC. Gold Member SANTA CRUZ 126 Fern St. .

831-425-5425 slattcon.com SOLAR TECHNOLOGIES Gold Member SANTA CRUZ 705 N Branciforte Ave. 831-421-0440 solartechnologies.com

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SERVICES

SUNS UP SOLAR Silver Member SANTA CRUZ 719 Swift St. #13 831-425-1717 sunsupsolar.com WALLIS WOOD WORKS Bronze Member SANTA CRUZ 2608 Mission St. 831-460-9183 walliswoodworks.com WATERSHED INNOVATIONS LLC HYDRABARRIER 'THE SANDBAG ALTERNATIVE' Bronze Member CAPITOLA 1840 41st Ave. Ste 102-211 888-876-4068 hydrabarrier.com GRAPHIC DESIGN & ILLUSTRATION ART911 Silver Member SANTA CRUZ 502 Frederick St. 831-477-7090 PARRISH CREATIVE Gold Charter Member SOQUEL 997 Hidden Valley Rd. 831-421-1177 parrishcreative.com THINKLOCALFIRSTSC.ORG

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SERVICES

INSURANCE ANB INSURANCE SERVICES Gold Member SANTA CRUZ 931 Mission St. 831-423-4304 anbins.com BARBARA HANSON CLTC Silver Member SAN LORENZO VALLEY P.O. Box 1595 831-335-4949 barbaraltc.com CECY INSURANCE SERVICES Silver Member SANTA CRUZ 2035 N. Pacific Ave. 831-477-1730 cecyinsurance.com DCD FINANCIAL & INSURANCE SERVICES Bronze Member SANTA CRUZ 1123 Soquel Ave. 831-423-8542 dcdis.com JAMES J. KELLY-CERTIFIED INSURANCE COUNSELOR Bronze Member SANTA CRUZ P.O. Box 2221 831-247-2003 jkellyhealth.com JOHN C ALLANSON INSURANCE AGENCY Bronze Member APTOS / LA SELVA 9500 Soquel Dr. 831-685-0101 allansoninsurance.com JOHN FRIGON INSURANCE & FINANCIAL SERVICES Gold Member APTOS / LA SELVA 831-685-8407 johnfrigon.com PAUL NELSON INSURANCE SERVICES Bronze Member SANTA CRUZ 730 Mission St. Ste 201 831-426-9900 bayareainsured.com INTERIOR DESIGN EYE DESIGN HOUSE Silver Member SOQUEL 5425 Entrance Dr. 831-419-4900 eyedesignhouse.com

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The Santa Cruz INSURANCE EXPERTS Find out if your insurance program is a recipe for disaster!

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Open Mon - Fri 8AM-5PM License #0D51708

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SERVICES

LANDSCAPING CENTRAL COAST LANDSCAPE & MAINTENANCE, INC. Silver Member SCOTTS VALLEY 221 Southwood Dr. 831-462-3726 centralcoastlandscape.com FAR WEST DESIGN AND LANDSCAPING INC. Bronze Member SANTA CRUZ PO Box 1417 831-476-8867 farwestlandscaping.com K&D LANDSCAPING, INC. Gold Member WATSONVILLE 62 Hanger Way 831-728-4018 kndlandscaping.com SSA LANDSCAPE ARCHITECTS INC. Bronze Member SANTA CRUZ 303 Potrero St. Ste 40C 831-459-0455 ssala.com VISION GARDENS Bronze Member SCOTTS VALLEY 201 Navigator Dr. 831-212-5861 MARKETING 100 MILE MEALS Bronze Member SANTA CRUZ 405 Melrose Ave. 831-469-8142 100milemeals.com AH MARKETING GROUP Silver Member SANTA CRUZ 831-480-2309 ahmarketinggroup.com ARNOLD PUBLISHING CO. Bronze Member CAPITOLA online localfocusguide.com DISCOVERHER Silver Member SANTA CRUZ Online 831-440-8259 discoverher.life

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SERVICES

KAREN KEFAUVER SOCIAL MEDIA MARKETING Gold Member SANTA CRUZ 831-588-3232 karenkefauver.com MILLER MAXFIELD INC. Bronze Member SANTA CRUZ 133 Mission St. 831-227-6469 millermaxfield.com LINDA JOHNSON, MBA, PRINCIPAL PATHWAYS TO GROWTH Bronze Member SANTA CRUZ 831-464-7312 pathways2growth.com PPD MULTIMEDIA Bronze Member LIVE OAK 3700 Portola Dr. 831-479-9098 ppdmultimedia.com QUALITY COUPONS Bronze Member SANTA CRUZ P.O. Box 8000 Santa Cruz, CA 95061 831-566-9090 qualitycoupons@gmail.com TAM COMMUNICATIONS Silver Member SCOTTS VALLEY 5610 Scotts Valley Dr. 831-439-1500 tamcom.com THE ROOT GROUP Bronze Member SANTA CRUZ 1840 41st. Ave. #205 831-824-4135 rootgroupmarketing.com PHOTOGRAPHY MIKE DANEN PHOTOGRAPHY Bronze Member SANTA CRUZ 831-325-9904 mikedanen.com REBECCA STARK PHOTOGRAPHY Bronze Member SANTA CRUZ 627 Center St. 831-325-4183 rebeccastarkphotography.com

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SERVICES

PRINTERS BLUEPRINT EXPRESS OF SANTA CRUZ Silver Member SANTA CRUZ 820 Soquel Ave. 831-426-5299 bpxsantacruz.com COMMUNITY PRINTERS INC. Gold Member SANTA CRUZ 1827 Soquel Ave. 831-426-4682 comprinters.com DYNAMIC PRESS Bronze Member SANTA CRUZ 1334 Brommer St. Ste B1 831-479-7920 dynamicpress.com MPRESS DIGITAL PRINTING Bronze Member SANTA CRUZ 252 Potrero St. 831-420-1999 mpressdigital.com ROSS GRAPHICS Bronze Member APTOS / LA SELVA 714 Soquel Ave. Unit B 831-469-7677 rossimaging.com SANTA CRUZ SIGNS Silver Member SCOTTS VALLEY 501-A River St. 831-337-4467 santacruzsigns.com THINKLOCALFIRSTSC.ORG

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SERVICES

REAL ESTATE BLOCH REAL ESTATE TEAM Bronze Member SANTA CRUZ 2407 Porter St. #150 831-588-1588 mikebloch.com CRUZ PROPERTIES Bronze Member LOS GATOS 23111 Highway 17 408-353-6453 mountainmike.com EL RANCHO SHOPPING CENTER Silver Member SANTA CRUZ 3701 Portola Dr. 831-475-0460 waltellerco.com FRIDAY REALTY SANTA CRUZ CA Silver Member SANTA CRUZ 1040 41st. Ave. 831-440-3690 fridayrealty.com KIMBERLY PARRISH REALTOR Gold Charter Member SANTA CRUZ 1041 41st. St. 831-421-1177 parrishsellssantacruz.com LIGHTHOUSE REALTY & PROPERTY MANAGEMENT Bronze Member SANTA CRUZ 402 Ingalls St 831-425-7355 lighthouserealty.net MONTEREY BAY PROPERTIES Bronze Member CAPITOLA 620 Capitola Ave. 831-476-9661 montereybayprop.com OAKTREE PROPERTY COMPANY INC. Gold Member WATSONVILLE 936 E Lake Ave. 831-722-9922 eastlakevillageshopping,.com OW PROPERTIES Gold Member SANTA CRUZ 2857 Mission St. 831-423-8463 owproperties.com

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PAUL VANNERUS Bronze Member SANTA CRUZ 149 Josephine St. Unit D 831-426-0400 vannerusmortgage.com

SERVICES

PAUL COUTTS REALTOR Bronze Member SANTA CRUZ 824 Mission St. 831-332-2940 paulcouttsrealtor.com

PETER CULLEN Bronze Member APTOS 9119 Soquel Dr. 831-818-1662 petecullen.com SANTA CRUZ PROPERTIES Bronze Member SANTA CRUZ 100 Doyle St. Ste H 831-588-8855 santacruzproperties.com VANGUARD REALTORS Bronze Member SANTA CRUZ 1142 Soquel Ave. 831-462-3110 vanguardrealtors.com SAFETY & SECURITY AA SAFE & SECURITY CO. Bronze Member SANTA CRUZ 712 Soquel Ave. 831-423-5415 aasafe.com HCL LABELS, INC. Silver Member SCOTTS VALLEY 1800 Green Hills Rd. Ste 104 831-421-6710 hclco.com SANTA CRUZ SECURITY SYSTEMS Silver Member SANTA CRUZ 343 Soquel Ave. Ste 318 831-425-7718 santacruzsecurity.systems SANTA CRUZ VIDEO SECURITY, LLC Silver Member SANTA CRUZ 303 Potrero St. #29-304 831-428-3438 santacruzvideosecurity.com THINKLOCALFIRSTSC.ORG

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LIFESPAN CARE MANAGEMENT AGENCY Bronze Member SANTA CRUZ 600 Frederick St. 831-469-4900 lifespancare.com RUTH MARTIN HOME CARE Bronze Member SANTA CRUZ 831-234-1484 ruthmartinhomecare.com

SERVICES

SENIOR SERVICES

SAFE AT HOME SENIOR CARE Bronze Member CAPITOLA 820 Bay Ave. 831-462-3500 safeathomeseniorcare.com TRANSPORTATION LEIBBRANDT TRANSPORT Bronze Member SANTA CRUZ 223 Surfside Ave. 831-457-9520 santacruzmovers.com SANTA CRUZ SHUTTLES Bronze Member SANTA CRUZ 150 Felker St., Unit G 831-247-2660 santacruzshuttles.com TRAVEL SANTA CRUZ TRAVEL Bronze Member SCOTTS VALLEY 5 Erba Lane, Ste G 831-426-4900 santacruztravel.com VETERINARIAN SERVICES ARK ANIMAL HOSPITAL Bronze Member SANTA CRUZ 2616 Mission St. 831-426-3399 arkanimalhospitalsc.com CAPITOLA VETERINARY HOSPITAL Silver Member CAPITOLA 1220 41st Ave. Ste H 831-476-7387 capitolavet.com

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SERVICES DEL MAR PET HOSPITAL Gold Member APTOS 7525 Sunset Way 831-688-2016 delmarpethospital.com HANNAH M. GOOD DVM/ COMMUNITY MOBILE VET Bronze Member SANTA CRUZ 831-427-2077 drhmgood.com WEBSITE SERVICES CRUZIO INTERNET Gold Member SANTA CRUZ 877 Cedar St. Ste 150 831-459-6301 cruzio.com IMAGINEER DESIGN Gold Member SANTA CRUZ 841 Cedar St. 831-440-8950 imagineerdesign.com WHOLESALE SOCKSMITH DESIGN INC Bronze Member SANTA CRUZ 1037 17th Ave. 831-426-6416 socksmith.com WATSONVILLE COAST PRODUCE, INC. Gold Member WATSONVILLE 275 Kearny St 831-722-3851 coastpro.com

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COMMUNITY SUPPORTERS

AL WALTERS

KARL EWALD

BRIAN LISTER

KAT LANCTOT

CAITLIN DAVIES

LAURA BEST

CHUCK TREMPER

MARCY MCQUILLAN

CINDY LEPORE HART

MARTHA GRAHAM-WALDON

DANA MUMM

MELODY SHARP

ERICA SCHAFER

NANCY ABBEY

JANET BRUMBAUGH

NIKOLETTA YUKICH

JARON BURNETT

SUE THOMAS

JEFF METTER

TOM GINSBURG

KAREN KEFAUVER

CHARTER MEMBERS These members joined TLF during its first year and remain committed to its mission.

BECKMANNâ&#x20AC;&#x2122;S BAKERY

SANTA CRUZ COUNTY BANK

BOOKSHOP SANTA CRUZ

SANTA CRUZ SEASIDE COMPANY

CHARLIE HONG KONG

SCARBOROUGH LUMBER

KSCO AM 1080

SHOPPERS CORNER

PALACE ART & OFFICE SUPPLY SANTA CRUZ

SOCKSHOP & SHOE COMPANY

PARRISH CREATIVE PLAZA LANE OPTOMETRY

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STAFF OF LIFE TIMES PUBLISHING GROUP WELL WITHIN SPA

THINKLOCALFIRSTSC.ORG

THE BIG PICTURE

BY PETER BECKMANN

Beckmann’s Bakery co-founder and co-chair Last time I went shopping for my favorite hand lotion, I had an interesting experience. First, the lotions were hard to find, and lacking a helpful store clerk, I wandered through half the store before realizing that my lotion had been replaced by lower quality but equally expensive lotions. And secondly, in order to take advantage of the advertised “special” price, I needed to join their “club” first.

Although benign on the surface, this little story sheds light on some important changes we encounter in national chain stores: The modern chain store layout makes us walk by all those items we did NOT plan on buying, before we get to the section with the everyday staples (bread, milk, eggs).

Chain stores are staffed to a minimum. And since employee pay is kept to a minimum, turnover is high, and knowledgeable employees are harder to find.

There is increasing pressure from national chains on their suppliers to deliver their wares at rock-bottom prices. Many of these vendors, committed to paying their employees livable wages and benefits, refuse to reduce their prices, and their products eventually are replaced by lower cost, lower quality, and higher margin products.

The alternative lies in the ever-stronger movement toward local commerce, where shopkeepers choose their products based on their own and their customers’ preferences and not solely for profit reasons.

The Think Local movement, promoted by umbrella organizations like BALLE (Business Alliance for Local Living Economies) and AMIBA (American Independent Business Alliance) currently comprises some 41,000 independent and locally owned businesses nationwide. It continues to grow, thanks to discriminating personal consumption choices by all of us.

By shopping “locally owned” we are creating our communities together.

Please Join us!

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ACKNOWLEDGMENTS

THANKS TO ALL OF OUR VOLUNTEERS, PROFESSIONALS AND SUPPORTERS WHO HAVE ENABLED THE GROWTH OF THINK LOCAL FIRST. YOUR SUPPORT HAS BEEN OUTSTANDING. WE WISH WE COULD INCLUDE EVERYONE IN OUR LIST! •

Debra Whizin and the Good Times staff who produced this Directory

•

Jondi Gumz of the Santa Cruz Sentinel for news coverage of our events

•

Patrice Edwards of Times Publishing Group for publishing our events

•

KSCO for kindly providing an excellent monthly meeting space

•

D’La Colmena Marketing and Catering, Bartolo Wine, Santa Cruz Mountain Brewing, Bargetto Winery, The Turkey Boat, Pelican Ranch Winery, Discretion Brewing, Beckmann’s Old World Bakery and Sante Arcangeli Family Wines made our mixers absolutely fabulous by providing food, wine and beer

•

KSCO and Cruzio for hosting two wonderful mixers in 2018

•

Dave Ray from Darco Printing & Paper Store for our fabulous “house band,” Danceland

•

Lester Pedrazzini CPA for financial guidance and support

•

Lynn Hunter for endless unpaid hours keeping our books in order

•

Kimberly Parrish, Realtor and Parrish Creative founder, for superb graphic and ad design

•

Michael Olson, Michael Zwerling, Rosemary Chalmers and the crew at KSCO 1080AM for their generous on-air support

•

Peter Beckmann and Karl Heiman for effective and skillful direction of TLF through its first 10 years

•

Andrea Konrad, Membership Director, for her energy and expertise in the launch of the new TLF website

•

Peter Neuwald from ANB Insurance, for his support & dedication to Think Local First

•

Mike Bass of Imagineer Design for his many hours dedicated to launching the new TLF website & the Indie Biz Expo website

•

Nicole Gallizioli from Network Management Solution for her energy and expertise in organizing the fabulous 2018 Indie Biz Expo

•

Karen Kefauver for her social media marketing and management of the Facebook page: www.facebook.com/thinklocalsantacruz

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Plug Into The Power Of The Santa Cruz Sun. Going solar is easy and affordable with Santa Cruzâ&#x20AC;&#x2122;s local leader in solar.

To learn more, call 831.920.3080 or visit solartechnologies.com.

705 N. Branciforte Ave. Santa Cruz

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