Think Local First Santa Cruz 2017

2018

SANTA CRUZ COUNTY

GUIDE TO WHERE THE LOCALS GO

THINKLOCALSANTACRUZ.ORG

We Rent, We Sell, We Deliver

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Yours for 70 years!

1947 to 2017

Yours through 70 years of earthquakes, fires, floods and day-to-day living in the most beautiful place on earth!

KSCO RADIO

AM 1080 / FM 95.7, 104.1 & 107.9

And yours for the next 70 years with Local, News & Talk.

Listen and Be Heard! www.ksco.com / ksco app / Facebook / Twitter THINKLOCALSANTACRUZ.ORG

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1517 PACIFIC AVENUE SANTACRUZLEGS.COM 831.429.1940

Loving Santa Cruz for 28 years 1515 Pacific Ave • 831.429.6101 SockshopAndShoeCo.com 4

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BUSINESS INDEX

20 ARTS, EDUCATION & ENTERTAINMENT Museums & Galleries Music & Theater Tourism & Attractions 22 DINING, SPIRITS & HOSPITALITY Accommodations Bakeries Bars & Pubs Breweries Catering Coffee Ice Cream & Yogurt Restaurants Wineries 34 HEALTH & WELLNESS Acupuncture Chiropractic Day Spas Dental Fitness Health & Wellness Retail Medical Medical Marijuana Optical Pharmacy 44 COMMUNITY Community & Social Services Media Outlets Nonprofits 48 RETAIL Adult Apparel Art Supplies Auto Bicycles Books

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Farm Supply General Merchandise Gifts Grocers & Specialty Foods Home & Garden Jewelry Liquor Stores Lumber & Building Materials Office Supply & Office Furniture Restaurant Supply Safety & Security Shoe Stores Sporting Goods 71 SERVICES Accounting & Bookkeeping Attorneys Banks & Credit Unions Business Services Communications Computers Consulting Contractors, Construction & Design Delivery Graphic Design & Illustration Insurance Landscaping Marketing Pet Services Photography Printers Real Estate Repairs Senior Services Transportation Travel Veterinarian Services Website Services Wholesale

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Live Inspire Relax

9 2 5 4 1 S T A V E N U E S A N TA C R U Z C A 831-475-6802 • SHOPMODERNLIFE.COM

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WELCOME

Dear Friends, Welcome to the 10th edition of the Think Local First Member Directory. Inside you will find information about hundreds of locally owned and operated businesses. Keep this Directory to find and frequent the businesses in it. Also visit our new, improved website thinklocalsantacruz.org •

Variety is the spice of life: You will find tremendous diversity and unique consumer experiences when you visit a TLF business.

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Quality and price: Independent, locally owned businesses want to give you the best bang for your buck to keep you coming back!

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Insider’s track: You know who owns local independent businesses? Folks who have lived here for years. Ask for their recommendations on restaurants, activities, and shopping hotspots to feel like a local (and go where the locals go)!

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Good Vibes: When you spend your dollars at Think Local First member businesses, the money you spend will stay here to compensate employees who live in our neighborhoods, to pay suppliers who are part of Santa Cruz County’s business environment, and even to support our schools and first responders through tax revenue.

Please let this directory be your guide! Shop the logo and live the philosophy of Think Local First—County of Santa Cruz.

Locally Yours, The Board of Think Local First

Santa Cruz County

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KE

EPING

YOU

For Body, Mind and Soul–Staff of Life Natural Foods has it all!

Come experience a Santa Cruz original!

u

u

Locally owned for over 48 years u

Largest selection of Organic Food and Supplements in Santa Cruz County u

Great Prices

1266 Soquel Ave • Santa Cruz • 831-423-8632 8

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TABLE OF CONTENTS

2018

SANTA CRUZ COUNTY

GUIDE TO WHERE THE LOCALS GO

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INDEX OF BUSINESS CATEGORIES

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WELCOME CONTENTS BOARD & STAFF HISTORY OF THINK LOCAL FIRST

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10 REASONS TO SHOP LOCAL

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WHERE DOES THE MONEY GO?

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PARTNER WITH US MEMBER DIRECTORY THE BIG PICTURE ACKNOWLEDGEMENTS

CONTRIBUTORS Karen Kefauver, Kimberly Parrish, Andrea Konrad, Peter Beckmann, Karl Heiman, Peter Neuwald ART DIRECTOR Tabi Zarrinnaal DESIGNERS Rosie Eckerman, Kathy Manlapaz, DiAnna VanEycke AD DIRECTOR Debra Whizin ADVERTISING REPRESENTATIVES Ilana Packer, Sue Lamothe, Lisa Buckley, Lindsay Keebler, Tiffani Petrov Cover design by DiAnna VanEycke

Published by Think Local First Santa Cruz County P.O. Box 1263, Capitola, CA 95010 info@ThinkLocalSantaCruz.com ThinkLocalSantaCruz.org

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County-wide collaboration & progressive economic change since 1977

From the farming families of the Pajaro Valley to the surfing schools of Santa Cruz, we do better together.

• Financial Counseling • ITIN Accounts • Auto, Personal, Mortgage & Mobile Home Loans • Low-rate Visa Credit Card • Checking, Savings & Money Market • SBA Loans • Business Start-up Loans & Credit Lines • Commercial Real Estate • Equipment & Vehicle Loans • Solar Power Loans

324 Front Street, Santa Cruz 590 Auto Center Drive, Watsonville

(831) 425-7708 | SCCCU.org 10

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BOARD & STAFF

JILL SOLLITTO MODERN LIFE

Co-Chair & Director PETER NEUWALD ANB INSURANCE SERVICES

Co-Chair & Director

KIMBERLY PARRISH PARRISH CREATIVE

Director

KAREN KEFAUVER SOCIAL MEDIA MARKETING MANAGER

Director

PETER BECKMANN BECKMANN’S BAKERY

Director & Co-Founder

KARL HEIMAN MR. TOOTS COFFEEHOUSE

Director & Co-Founder MICHAEL OLSON KSCO RADIO

Director, Spokesperson and Co-Founder

OFFICERS ANDREA KONRAD

Membership Director LYNN HUNTER

Treasurer

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Santa Cruz

Capitola

1407 PaciďŹ c Avenue 427-1550 Open 7 days a week

1501-K 41st Avenue 464-2700 Open 7 days a week

stores.gopalace.com

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HISTORY THE HISTORY OF

THINK LOCAL FIRST In spring, 2007, a handful of Santa Cruz business owners united to voice a common concern: the threat to local businesses posed by proliferating chain stores and easy online shopping. In an era when downtown shopping districts increasingly fall victim to homogeneous chains and franchises, they collectively recognized the need to promote and strengthen our independent and local business community.

In 2007, Think Local First – County of Santa Cruz was formed around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” The logic was that, if the community rallied around independent and locally owned businesses, everyone would benefit: a local economy would prosper and circulate money throughout the community, in turn promoting local spending and, ultimately, contributing to the vibrancy and health of Santa Cruz County.

In the early stages of TLF, folks volunteered their time and efforts without any guarantee of affecting much change. The TLF movement was largely fueled by inspiration found in stories of community support for independent businesses such as Kepler’s Books in nearby Menlo Park. In 2005, Kepler’s Books, a beloved and renowned bookseller located only 50 miles from Santa Cruz, abruptly shut its doors, having succumbed to competing chains and online book retailers. In an unexpected outpouring of support, the Menlo Park community came forth with donations, a viable business strategy, and a new board of directors. Within six weeks Kepler’s Books re-opened and remains today a vibrant hub of Peninsula cultural life.

Think Local First – County of Santa Cruz has seen a comparable surge in community awareness and support. Its first public meeting, hosted by a half-dozen members, took place at Bookshop Santa Cruz in 2007.

Now the TLF Steering Committee meets monthly at NextSpace to share ideas and continue the momentum of the movement. Think Local First understands the link between a unique, thriving local economy and a unique, thriving town. It’s a simple concept, really: What goes around comes around. It’s about creating our community – together. thinklocalsantacruz.org

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10 REASONS TO SHOP LOCAL Why shop at a locally owned business first? The following 10 reasons show how money spent at local businesses is reinvested in your community, creating economic vitality and helping the community maintain its unique appeal.

1 MORE MONEY RECIRCULATES IN THE LOCAL ECONOMY When you shop at locally owned businesses, more money stays in the community because local businesses frequently purchase from other local businesses. Purchasing local goods and services helps grow the local tax base as well as area businesses.

2 UNIQUE BUSINESSES CREATE CHARACTER AND PROSPERITY The distinctive character of Santa Cruz County is what brought us here and keeps us here. Independent and locally owned businesses are an integral part of the uniqueness of our area.

3 ENVIRONMENTAL IMPACT IS REDUCED Local businesses purchase more of their inventory from other local businesses and require less transportation. They are usually located in the town or city center rather than the outskirts. This reduces urban sprawl, congestion, habitat loss and pollution.

4 MOST NEW JOBS ARE PROVIDED BY LOCALLY OWNED BUSINESSES Small, locally owned businesses employ more people in the U.S. than large businesses.

5 NONPROFITS RECEIVE GREATER SUPPORT Local business owners donate more to local charities than national chains.

6 CUSTOMER SERVICE IS BETTER Local businesses often hire people with more specialized product or service expertise. Local business owners and employees live in our local neighborhoods and create a more personal shopping experience.

7 LOCAL BUSINESS OWNERS INVEST IN COMMUNITY Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the city’s future.

8 PUBLIC BENEFITS FAR OUTWEIGH PUBLIC COSTS Local businesses require comparatively little infrastructure and utilize public services more efficiently than chain stores.

9 COMPETITION AND DIVERSITY LEAD TO MORE AND BETTER CHOICES A marketplace consisting of a number of small businesses is the best way to ensure innovation and low prices over the long-term.

10 LOCALIZED ECONOMIES ATTRACT ENTREPRENEURISM AND A SKILLED WORKFORCE Economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

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Where does the Money Go?

Source: Andersonville Indie Impact Study Series Supplement, 2012

Independent businesses bring substantial benefits to local economies compared to their chain competitors.

While chain stores and chain restaurants extract locally-generated revenue from the community with each bank transaction, independents create a virtuous cycle of local spending, producing more jobs for residents, increased tax revenue for local governments, more investment in both commercial and residential districts, and enhanced support for local nonprofits. In short, these businesses create better communities.

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PARTNER WITH US

AS A COMMUNITY MEMBER We encourage you to think FIRST about supporting local businesses when going shopping, looking for services, dining out, or selecting your bank or investment provider. If you love local businesses, let them know! Next time you go to a business with a TLF logo in the window, tell them you appreciate what they do for the community.

AS A LOCALLY OWNED BUSINESS IN SANTA CRUZ COUNTY Become a member of Think Local First. It’s easy! Just go to our website thinklocalfirst.org. Please spread the word and encourage other locally owned businesses to join. “Strength in numbers” applies especially to this campaign; the stronger we are, the stronger our message and the greater the results will be. Post the TLF decal in your business window and use the TLF logo in your own advertising.

GO THE EXTRA MILE We invite you to get involved and join a fun group of movers and shakers who have made a lot happen since the official launch of Think Local First in 2007. Let us know if you would like to join the board of directors or become a volunteer. We have an active community online, too.

ADD YOUR VOICE: FACEBOOK.COM/ THINKLOCALSANTACRUZ Join us! thinklocalsantacruz.org

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Candace Ebert & Company

“Independent businesses are an essential economic foundation for our community. They embody the creativity, drive, and vision of our local community, responding to local needs and opportunities. They invest and give back to our community.”

- CYNTHIA MATHEWS FIVE-TIME MAYOR OF SANTA CRUZ

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JEFF HUGHES CONSTRUCTION SINCE 1986 | CCL #497173

Specializing in Steel Stud Framing , small to medium sized commercial, institutional & industrial expansions and improvements, with a long history (since 1975) in metal stud framing, as well as suspended acoustical ceilings / clouds, sound panels and drywall systems.

802 ESTATES DR. UNIT #104-A, APTOS, CA 95003 831.661.5125

JEFHUSE@MSN.COM

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ARTS, EDUCATION & ENTERTAINMENT

MUSEUMS & GALLERIES SANTA CRUZ MOUNTAIN ART CENTER Nonprofit Member SAN LORENZO VALLEY 9341 Mill St. 831-336-3513 mountainartcenter.org SEYMOUR MARINE DISCOVERY CENTER Nonprofit Member SANTA CRUZ 100 Shaffer Road 831-459-3800 seymourcenter.ucsc.edu MUSIC & THEATER SANTA CRUZ SHAKESPEARE Nonprofit Member SANTA CRUZ 500 Chestnut St. 831-460-6396 santacruzshakespeare.org

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ARTS, EDUCATION & ENTERTAINMENT STREETLIGHT RECORDS Bronze Member SANTA CRUZ 939 Pacific Ave. 831-421-9200 streetlightrecords.com TOURISM & ATTRACTIONS BREW CRUZ Bronze Member SANTA CRUZ 924 B. Cayuga St. 831-222-0120 scbrewcruz.com KAYAK CONNECTION Bronze Member SANTA CRUZ 413 Lake Ave. 831-479-1121 kayakconnection.com MARTINELLI’S COMPANY STORE Silver Member WATSONVILLE 345 Harvest Drive 831-768-3989 martinellis.com PACIFIC YACHTING & SAILING Bronze Member SANTA CRUZ 790 Mariner Park Way 831-423-7245 pacificsail.com SANTA CRUZ SEASIDE COMPANY Gold Charter Member SANTA CRUZ 400 Beach St. 831-423-5590 beachboardwalk.com SEGWAY SANTA CRUZ TOURS Bronze Member SANTA CRUZ 123 Stanford Ave. 831-466-0206 segwaysantacruztours.com SUP SHACK SANTA CRUZ Bronze Member SANTA CRUZ 2214 East Cliff Drive 831-464-7467 supshacksantacruz.com

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DINING, SPIRITS & HOSPITALITY ACCOMMODATIONS BEACH STREET INN Bronze Member SANTA CRUZ 125 Beach St. 831-423-3031 beachstreetinn.com INN AT PASATIEMPO Silver Member SANTA CRUZ 555 Highway 17 831-423-5000 innatpasatiempo.com OCEAN ECHO INN & BEACH COTTAGES Bronze Member LIVE OAK 401 Johans Beach Drive 831-462-4192 oceanecho.com BAKERIES BECKMANN'S BAKERY Gold Charter Member SANTA CRUZ 104 Bronson St. 831-426-3610 beckmannsbakery.com GAYLE'S BAKERY Bronze Member APTOS/LA SELVA 504 Bay Ave. 831-462-1200 gaylesbakery.com PACIFIC COOKIE CO. Bronze Member SANTA CRUZ 1203 Pacific Ave. 831-429-9709 pacificcookie.com SHELLEY'S BISCOTTI Bronze Member SANTA CRUZ 216 B Fern St. 831-479-4121 shelleysbiscotti.com SHERRI'S COOKIES Bronze Member CAPITOLA 1855 41st Ave. 831-334-2409 sherriscookies.com

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DINING, SPIRITS & HOSPITALITY

BARS & PUBS ASSEMBLY Gold Member SANTA CRUZ 1108 Pacific Ave. 831-824-6100 assembleforfood.com 99 BOTTLES OF BEER ON THE WALL Silver Member SANTA CRUZ 110 Walnut Ave. 831-459-9999 99bottles.com SEABRIGHT BREWERY Silver Member SANTA CRUZ 519 Seabright Ave. 831-426-2734 seabrightbrewery.com THINKLOCALSANTACRUZ.ORG

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DINING, SPIRITS & HOSPITALITY BREWERIES NEW BOHEMIA BREWING COMPANY Gold Member SANTA CRUZ 1030 41st Ave. 831-588-0986 nubobrew.com UNCOMMON BREWERS Bronze Member SANTA CRUZ 303 Potrero St. Suite 40H 831-621-6270 uncommonbrewers.com CATERING D'LA COLMENA Gold Member WATSONVILLE 129 W. Lake Ave. 831-724-4544 dlacolmenacatering.com THE PICNIC BASKET Gold Member SANTA CRUZ 125 Beach St. 831-427-9946 thepicnicbasketsc.com COFFEE COFFEE NINE Bronze Member SAN LORENZO VALLEY 9505 Highway 9 831-336-4521 COFFEETOPIA Silver Member SANTA CRUZ 3701 Portola Drive 831-477-1940 1443 Capitola Road SANTA CRUZ 831-427-7181 1723 Mission St. SANTA CRUZ 831-425-6583 coffeetopia.com HIDDEN FORTRESS COFFEE ROASTING Bronze Member WATSONVILLE 125 Hangar Way, Suite 270 831-246-1748 hiddenfortresscoffee.com

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Woodstove & Sun 510 Soquel Avenue Santa Cruz, CA 95062 (831) 425-5123 www.woodstoveandsun.com THINKLOCALSANTACRUZ.ORG

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DINING, SPIRITS & HOSPITALITY JAVA BOB'S COFFEE ROASTING Bronze Member SANTA CRUZ 429 Ingalls St. 831-425-7143 MR. TOOTS COFFEEHOUSE Bronze Member CAPITOLA 221 Esplanade 831-475-3679 tootscoffee.com THE UGLY MUG Bronze Member SOQUEL 4640 Soquel Drive 831-477-1341 cafeugly.com ICE CREAM & YOGURT MARIANNE'S ICE CREAM Gold Member SANTA CRUZ 1020 Ocean St. 831-458-1447 218 State Park Drive APTOS 831-713--4746 mariannesicecream.com MISSION HILL CREAMERY Bronze Member SANTA CRUZ 1101 B Pacific Ave. 831-239-4812 missionhillcreamery.com THE PENNY ICE CREAMERY Gold Member SANTA CRUZ 913 Cedar St. 831-204-2523 820 41st Ave. CAPITOLA 831-204-2523 thepennyicecreamery.com RESTAURANTS ALDO'S HARBOR RESTAURANT Bronze Member SANTA CRUZ 616 Atlantic Ave. 831-426-3736 aldos-cruz.com

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Featuring 45 taps & over 200 bottled beers ½ lb Burgers • Grilled Chicken , Salmon & Ahi Fresh Pasta & Salads • Vegetarian Dishes • Kids Meals

Family Friendly Pub • Pet Friendly Patio

­

It´s only beer that makes thirst so wonderful­

831-459-9999 • 110 Walnut Avenue

99bottles.com

BULK & PACKAGED NUTS & SEEDS · DRIED FRUITS SNACK MIXES · CONFECTIONS GRANOLAS CEREALS · GRAINS · BEANS PASTAS · COFFEES · HERBS & MORE! Available at your local natural food stores, supermarkets and other fine retailers!

QUALITY · INTEGRITY INNOVATION · SUSTAINABILITY SUNRIDGEFARMS.COM

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DINING, SPIRITS & HOSPITALITY

ALOHA ISLAND GRILLE Bronze Member SANTA CRUZ 1700 Portola Drive 831-479-3299 alohaislandgrille.com ASSEMBLY Gold Member SANTA CRUZ 1108 Pacific Ave. 831-824-6100 assembleforfood.com BACK NINE GRILL AND BAR Silver Member SANTA CRUZ 555 Highway 17 (Pasatiempo Exit) 831-423-5000 backninegrill.com THE BAGELRY Silver Member SANTA CRUZ 320A Cedar St. 831-429-8049 1626 Seabright Ave. SEABRIGHT 831-425-8550 2863 Estates Drive SOQUEL 831-462-9888 bagelrysantacruz.com CHARLIE HONG KONG Bronze Member SANTA CRUZ 1141 Soquel Ave. 831-426-5664 Charliehongkong.com

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“Last year, UC Santa Cruz spent over $21 million with businesses located in Santa Cruz County.

While we do not have a local preference, our buyers often find that when quality, price and service are considered, our local suppliers represent the best value to UCSC.” -DARIN MATTHEWS DIRECTOR OF PROCUREMENT, UCSC

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DINING, SPIRITS & HOSPITALITY

THE CREMER HOUSE Bronze Member FELTON 6256 CA-9 831-335-3976 cremerhouse.com ERIK’S DELICAFE Silver Member SANTA CRUZ 155 Walnut Ave. 831-425-5323 eriksdelicafe.com GOLDEN CITY CHINESE Bronze Member SANTA CRUZ 1230 Mission St. 831-423-0688 goldencityfood.wordpress.com HULA'S ISLAND GRILL Bronze Member SANTA CRUZ 221 Cathcart St. 831-426-4852 hulastiki.com KAITO Silver Member SANTA CRUZ 830 41st Ave. 831-464-2586 smilekaito.com

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DINING, SPIRITS & HOSPITALITY LINDA'S SEABREEZE CAFE Bronze Charter Member SOQUEL 542 Seabright Ave. 831-427-9713 seabreezecafe.com MOUNTAIN MIKE'S PIZZA Gold Member SANTA CRUZ 3715 Portola Drive 831-477-7760 mountainmikespizza.com PACIFIC THAI SANTA CRUZ Bronze Member SANTA CRUZ 1319 Pacific Ave. 831-420-1700 pacificthaisantacruz.net THE PENNY ICE CREAMERY Gold Member SANTA CRUZ 913 Cedar St. 831-204-2523 820 41st Ave. CAPITOLA 831-204-2523 missionhillcreamery.com THE PICNIC BASKET Gold Member SANTA CRUZ 125 Beach St. 831-427-9946 thepicnicbasketsc.com PLEASURE PIZZA EAST SIDE EATERY Gold Member CAPITOLA 800 41st Ave. 831-431-6058 pleasurepizzasc.com SATURN CAFE Silver Member SANTA CRUZ 145 Laurel St. 831-332-2230 saturncafe.com SUSHI MARKET SPROUTS Silver Member SANTA CRUZ 300 7th Ave. 831-465-1177 WALNUT AVENUE CAFE Bronze Member SANTA CRUZ 106 Walnut Ave. 831-457-2804 walnutavenuecafe.com THINKLOCALSANTACRUZ.ORG

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DINING, SPIRITS & HOSPITALITY

WHALE CITY BAKERY BAR AND GRILL Silver Member NORTH COAST 490 Highway One 831-423-9009 whalecitybakery.com ZACHARY'S RESTAURANT Bronze Member SANTA CRUZ 819 Pacific Ave. 831-427-0646 zacharyssantacruz.com WINERIES BARGETTO WINERY Bronze Member SOQUEL 3535 N Main St. 831-475-2258 bargetto.com SANTA CRUZ MOUNTAIN VINEYARD Bronze Member SANTA CRUZ 334 A Ingalis St. 831-426-6209 santacruzmountainvineyard.com SANTE ARCANGELI FAMILY WINES Silver Member CORRALITOS / FREEDOM 23 Blake Ave. 831-406-1262 santewinery.com

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DINING, SPIRITS & HOSPITALITY WARGIN WINES Gold Member SOQUEL VILLAGE 5015 Soquel Drive 831-708-9463 11 Hangar Way WATSONVILLE 831-531-8108 warginwines.com

Real Food

Healthy & Affordable Organic Noodles and Rice Bowls Dog Friendly Patio 2017

1141 Soquel Ave, Santa Cruz • 831.426.5664 Open Daily 11am - 11pm • charliehongkong.com

A Santa Cruz Tradition for Breakfast and Lunch Since 1993

831-457-2804

Located in the heart of Downtown Santa Cruz at

106 Walnut Ave, Santa Cruz, CA

WCPI is a local staple in Santa Cruz County, since 1937 www.coastpro.com • 1-800-966-8547

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HEALTH & WELLNESS

ACUPUNCTURE CALLY HABER - LICENSED ACUPUNCTURIST AND HERBALIST Bronze Member SANTA CRUZ 628 Frederick St. 831-458-0809 CHERI TUTTLE CALLIS ACUPUNCTURE Bronze Member CAPITOLA 716 Capitola Ave. 831-713-4267 ctcacupuncture.com CHIROPRACTIC AINE SWEENEY DC - NON-FORCE CHIROPRACTIC Bronze Member SANTA CRUZ 549 Frederick St. 831-458-1218 nonforcechiropractic.com DAKOTA HEALTH CENTER, CHARLES M. GOODWIN, D.C., L.AC. Bronze Member SANTA CRUZ 111 Dakota Ave. Suite 2 831-429-1188 DR. ELIZABETH QUINN M.S. D.C. Bronze Member SANTA CRUZ Park Place Bldg. 200 7th Ave. Suite 170 831-476-2168 DrElizabethQuinn.com

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HEALTH & WELLNESS

DAY SPA MONTGOMERY’S BARBER SHOP Bronze Member SANTA CRUZ 1047 Water St. 831-431-7704 PLEASURE POINT HAIR SALON & SPA Bronze Member SANTA CRUZ 1007 41st Ave. 831-515-7855 SURECUTS Bronze Member SANTA CRUZ 1628 Seabright Ave. 831-458-2887 surecuts.com WELL WITHIN SPA Bronze Charter Member SANTA CRUZ 417 Cedar St. 831-458-9355 wellwithinspa.com YÕSO WELLNESS SPA Bronze Member SANTA CRUZ 720 River St. 831-247-1987 yosowellness.com

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WHO DO YOU TRUST? Trust by Americans 70% 60% 50% 40% 68%

30% 20% 10%

18%

0% Big Business

Small Business

Source: Gallup, Americans Trust Small-Business Owners Most on Job Creation, Nov. 3, 2011

Trust to Create Jobs 80% 70% 60% 50% 40% 30% 20%

74%

79%

Local business leaders

Small-business owners

45%

10% 0% Major corporation execs

Source: Gallup, Confidence in Institutions, June 5, 2016

“I like to see my $$$ being used locally to support people that I can have a relationship with and trust.”

- LB JOHNSON

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HEALTH & WELLNESS DENTAL DIENTES COMMUNITY DENTAL Nonprofit Member SANTA CRUZ 1830 Commercial Way 831-464-5410 dientes.org GUY W PEABODY D.D.S. SEDATION DENTISTRY, RESTORATIVE AND COSMETIC Silver Member SANTA CRUZ 620 Frederick St. 831-457-0343 drpeabody.com FITNESS COAST REHAB Bronze Member APTOS/LA SELVA 6193 Soquel Drive 831-462-1212 coastrehab.com PACIFIC EDGE CLIMBING GYM Silver Member SOQUEL 104 Bronson 831-454-9254 pacificedgeclimbinggym.com SANTA CRUZ CORE FITNESS & REHAB Bronze Member SANTA CRUZ 317 Potrero 831-425-9500 santacruzcore.com SANTA CRUZ SOCCER CAMP Bronze Member SANTA CRUZ P.O. Box 2784 831-246-1517 santacruzsoccercamp.com HEALTH AND WELLNESS RETAIL EQUILIBRIUM FLOATATION LLC
 Bronze Member SANTA CRUZ 543 Seabright Ave. 831-295-7312 equilibriumfloat.com HORSNYDER'S PHARMACY Gold Member SANTA CRUZ 1226A Soquel Ave. 831-423-2315 horsnyder.com

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HEALTH & WELLNESS NO TRACE Bronze Member CAPITOLA 831-471-5424 notraceshop.com SAFETY FIRST EMF SHIELDS Bronze Member CAPITOLA 4581 Opal Cliff Drive 408-621-3304 smartmeterguard.com WAY OF LIFE Silver Member CAPITOLA 1220 41st Ave. 831-464-4113 wayoflife.net WESTSIDE PHARMACY & MEDICAL SUPPLY Gold Member SANTA CRUZ 1401 Mission St. 831-423-7175 westsidepharmacyrx.com MEDICAL EAST CLIFF FAMILY HEALTH CENTER Nonprofit Member SANTA CRUZ 21507 East Cliff Drive 831-427-3500 schealthcenters.org PHYSICIANS MEDICAL GROUP OF SANTA CRUZ Gold Charter Member SCOTTS VALLEY 100 Enterprise Way 831-465-7800 pmgscc.com

Your Local Source for the World's Finest Sunglasses

831-435-3836

15% OFF - Any Purchase of $100 or More (must present ad)

Family owned & operated in Capitola. Visit us for the best selection, service & value.

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Santa Cruz’ local choice for quality medical imaging More flexible scheduling.

Faster test results. A better patient experience. And less expensive imaging costs with the same quality as you’d find elsewhere.

For locals, by locals. Santa Cruz County chooses RMG!

RMG

RADIOLOGY MEDICAL GROUP OF SANTA CRUZ COUNTY, INC.

(831) 476-7711 • WWW.RMGSCC.COM

RMG Think Local Ad_v2.indd 1

10/5/17 2:52 PM

$20 OFF MASSAGE!

Valid for rst time massage clients.

Purchase by 1/31/19.

Santa Cruz CORE Fitness + Rehab 831.425.9500 | santacruzcore.com

CTC ACUPUNCTURE Cheri Tuttle Callis, L.Ac.

716 Capitola Avenue, Suite E-1 Capitola CA 95010 831.713.4267 ctcacupuncture.com 40

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HEALTH & WELLNESS RADIOLOGY MEDICAL GROUP OF SANTA CRUZ COUNTY INC. Gold Member SANTA CRUZ 1661 Soquel Drive 831-476-7711 rmgscc.com SANTA CRUZ COMMUNITY HEALTH CENTERS Nonprofit Member SANTA CRUZ 250 Locust St. 831-427-3500 schealthcenters.org SCOTTS VALLEY MEDICAL CLINIC Silver Member SCOTTS VALLEY 2980 El Rancho Drive 831-438-1430 svclinic.com MEDICAL MARIJUANA CAPITOLA HEALING CENTER Bronze Membe SANTA CRUZ 3088 Winkle Ave. 831-475-5506 Capitolahealers.com THE COOKIE COMPANY 831 Bronze Member SOQUEL 3711-A Soquel Drive 831-471-8289 thecookieco831.com OPTICAL EYEQ OPTOMETRY Silver Member SANTA CRUZ 1101 Pacific Ave. Suite E 831-466-3937 eyeqsantacruz.com NORTH COAST VISION OPTOMETRY Bronze Member SANTA CRUZ 804 41st Ave. 831-462-5945 northcoastvision.com PLAZA LANE OPTOMETRY Bronze Charter Member SANTA CRUZ 1537 Pacific Ave. 831-429-2020 plazalaneoptometry.com

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HEALTH & WELLNESS

SANTA CRUZ OPTOMETRIC CENTER Silver Member SANTA CRUZ 904 Cedar St. 831-426-1050 santacruzoptometric.com VANITY BY THE SEA – CAPITOLA SUNGLASS COMPANY Bronze Member CAPITOLA 215 Capitola Ave. 831-435-3836 vanitybythesea.com PHARMACY HORSNYDER'S PHARMACY Gold Member SANTA CRUZ 1226A Soquel Ave. 831-423-2315 horsnyder.com TOM'S MEDICAL CLINIC PHARMACY Gold Member SANTA CRUZ 2025 Soquel Ave. 831-426-0200 tomsmedicalpharmacy WESTSIDE PHARMACY & MEDICAL SUPPLY Gold Member SANTA CRUZ 1401 Mission St. 831-423-7175 westsidepharmacyrx.com

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COMMUNITY COMMUNITY & SOCIAL SERVICES LAND TRUST OF SANTA CRUZ COUNTY Nonprofit Member SANTA CRUZ 617 Water St. 831-429-6116 landtrustsantacruz.org R.K. REBELE CONSULTANT, INC. Bronze Member APTOS/LA SELVA 323 Kingsbury Drive 831-688-0733 SECOND HARVEST FOOD BANK Nonprofit Member WATSONVILLE 800 Ohlone Parkway 831-722-7110 thefoodbank.org MEDIA OUTLETS COMIC NEWS Gold Member SANTA CRUZ P.O. Box 8543 831-426-0113 thecomicnews.com CONNECTION MAGAZINE Gold Member SANTA CRUZ 7960 Soquel Drive 831-459-0522 ConnectionMagazineOnline.com GOOD TIMES Gold Member SANTA CRUZ 107 Dakota Ave. 831-458-1100 GoodTimes.SC KSCO AM 1080 Gold Charter Member LIVE OAK 2300 Portola Drive 831-475-1080 KSCO.com SANTA CRUZ WAVES Gold Member SANTA CRUZ Seabright and Soquel 831-419-4269 santacruzwaves.com

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COMMUNITY

SANTACRUZPARENT.COM Bronze Member SANTA CRUZ 527 Ocean View Ave. 831-713-7026 santacruzparent.com TIMES PUBLISHING GROUP Gold Charter Member APTOS/LA SELVA 9601 Soquel Drive 831-688-7549 tpgonlinedaily.com NONPROFITS COMMUNITY FOUNDATION SANTA CRUZ COUNTY Nonprofit Member APTOS 7807 Soquel Drive 831-662-2000 sfscc.org COUNTY OF SANTA CRUZ Nonprofit Member SANTA CRUZ 701 Ocean St. 831-454-2728 co.santa-cruz.ca.us

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COMMUNITY ECOLOGY ACTION Nonprofit Member SANTA CRUZ 877 Cedar St. Suite 240 831-426-5925 ecoact.org FRIENDS OF SANTA CRUZ STATE PARKS Bronze Member SANTA CRUZ 144 School St. 831-429-1840 201 State Park Dr. APTOS 831-685-6444 2531 West Cliff Dr. SANTA CRUZ 831-426-0505 1401 Coast Road SANTA CRUZ 831-426-0505 ThatsMyPark.org HOMELESS GARDEN PROJECT Nonprofit Member SANTA CRUZ Homeless Garden Project Gift Store 831-295-6217 homelessgardenproject.org SANTA CRUZ CHILDREN’S MUSEUM OF DISCOVERY Nonprofit Member CAPITOLA 1855 41st Ave. Suite C-10 831-316-5200 sccmod.org SANTA CRUZ COUNTY SCORE Nonprofit Member CAPITOLA 716 Capitola Ave. Suite G 831-621-3735 santacruz.score.org SHINE A LIGHT COUNSELING CENTER Nonprofit Member SANTA CRUZ 305 Soquel Ave. 831-246-0069 550 Water St. SANTA CRUZ 831-246-0069 shinealightcounseling.com WOMEN'S INTERNATIONAL LEAGUE FOR PEACE & FREEDOM Nonprofit Member SANTA CRUZ 1755 Chanticleer 831-465-8272 wilpf.org

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RETAIL ADULT PURE PLEASURE Bronze Member SANTA CRUZ 111 Cooper St. 831-466-9870 purepleasureshop.com APPAREL BHODY Bronze Member SANTA CRUZ 1526 Pacific Ave. 831-800-1626 bhody.com ECO GOODS Bronze Member SANTA CRUZ 1130 Pacific Ave. 831-429-5758 ecogoods.com LEGS Bronze Member SANTA CRUZ 1517 Pacific Ave. 831-429-1940 santacruzlegs.com O’NEILL SURF SHOP Silver Member CAPITOLA 1115 41st Ave. 831-475-4151 oneill.com OLA CHICA Bronze Member SANTA CRUZ 456 Palm St. 831-359-1175 olachica.com PACIFIC TRADING CO. Bronze Member SANTA CRUZ 1224 Pacific Ave. 831-423-3349 SANTA CRUZ APPAREL Silver Member CAPITOLA 1855 41st Ave. 831-475-8360 santacruzapparel.com

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Social Media Made Simple!

I'll help you step-by-step

Karen Kefauver

Social Media Coach

Call Today!

831-588-3232

karen@karenkefauver.com

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142 Benito Ave. Santa Cruz Lic # 264075

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www.bognersheetmetal.com | 831.423.4322

– Service – Sales – Repairs – on heating and air conditioning units Residential and Commercial

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RETAIL STRIPE DESIGN GROUP Bronze Member SANTA CRUZ 107 Walnut Ave. 831-421-9252 stripedesigngroup.com THE PRINT GALLERY Silver Member SANTA CRUZ 250 Potrero St. 831-425-1828 theprintgallery.net ART SUPPLIES BUSINESS WITH PLEASURE Gold Member SCOTTS VALLEY One Victor Square 831-430-9711 businesswithpleasure.com LENZ ARTS Bronze Member SANTA CRUZ 142 River St. 831-423-1935 LenzArts.com PALACE OFFICE SUPPLY Gold Charter Member CAPITOLA 1501-K 41st Ave. 831-464-2700 stores.gopalace.com PALACE ART & OFFICE SUPPLY Gold Charter Member SANTA CRUZ 1407 Pacific Ave. 831-427-1550 stores.gopalace.com

SHOP LOCAL Your money stays here!

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AUTO ABSOLUTE AUTO GLASS, INC. Bronze Member SANTA CRUZ 1709 Soquel Ave. 831-469-3000 absoluteautoglass.net ANDY'S AUTO SUPPLY Bronze Member SANTA CRUZ 901 Pacific Ave. 831-423-8400 andysparts.net DOC AUTO LLC Bronze Member SANTA CRUZ 908 Ocean St. 831-600-7732 docauto.biz GREG SOLOW'S ENGINE ROOM Bronze Member SANTA CRUZ 125 Front St. 831-429-1800 theengineroomsantacruz.com

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RETAIL LLOYD'S TIRE SERVICE Silver Member SANTA CRUZ 303 River St. 831-426-4363 lloydstire.com LOTTS AUTO STEREO AUTO UPHOLSTERY Silver Member SANTA CRUZ 600 Pacific Ave. 831-423-1100 lotts.com NAPA PARTS - PAINT - MACHINE SHOP Bronze Member SANTA CRUZ 1822 Soquel Ave. 831-426-6700 napasantacruz.com NORTH BAY FORD Bronze Member SANTA CRUZ 1999 Soquel Ave. 831-458-6119 northbayford.com PHIL'S AUTO BODY Bronze Member SANTA CRUZ 2750 Soquel Ave. Suite F 831-462-1593 philsautobodysc.com RUSTY'S REPAIR Bronze Member SANTA CRUZ 318 River St. 831-458-9445 rustys-repair.com SANTA CRUZ MOTORSPORTS. INC. Bronze Member SANTA CRUZ 211 Cedar St. 831-458-1155 santacruzmotorsports.com SANTA CRUZ TIRE AND AUTO CARE Bronze Member SANTA CRUZ 2840 Soquel Ave. 831-462-6140 santacruztire.com STEVE'S 76 GOOD TO GO Bronze Member SANTA CRUZ 1500 Soquel Drive 831-476-3857 steves76.com

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Enjoy a bevy of sweets & chocolates where a dash of art and whimsy often results in a date with decadence.

Making use of natural, organic, fair trade & locally sourced ingredients such as fruit, brandy, wine, beer and chocolate.

16C Victor Square Scotts Valley (831) 454-8299 ashbyconfections.com

Natural & Organic Foods Supplements & Bodycare Local Wine & Beer • Great Gift Options 831.685.3334 | 7506 SOQUEL DRIVE APTOS APTOSNATURALFOODS.COM OPEN EVERYDAY 8AM TO 9PM

Find us on:

6256 Highway 9 Felton, Califor nia 95018 www.cremerhouse.com | 831.335.3976 THINKLOCALSANTACRUZ.ORG

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BICYCLES SPOKESMAN BICYCLES Silver Member SANTA CRUZ 231 Cathcart St. 831-429-6062 spokesmanbicycles.com BOOKS BOOKSHOP SANTA CRUZ Gold Charter Member SANTA CRUZ 1520 Pacific Ave. 831-423-0900 bookshopsantacruz.com THE LITERARY GUILLOTINE Bronze Member SANTA CRUZ 204 Locust St. 831-457-1195 literaryguillotine.com FARM SUPPLY WEBB'S FARM SUPPLIES & ORGANIC FARM Bronze Member SOQUEL 5381 Old San Jose Road 831-475-1020 webbsfarmsupplies.com

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What’s happening in Santa Cruz?

SantaCruz.com | GoodTimes.SC Your guides to things to do 107 Dakota Avenue, Santa Cruz | 458-1100 THINKLOCALSANTACRUZ.ORG

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GENERAL MERCHANDISE GOODWILL CENTRAL COAST Nonprofit Member SANTA CRUZ 350 Encinal St. 831-423-8611 ccgoodwill.org GIFTS CRAFT GALLERY Silver Member CAPITOLA 209 Capitola Ave. 831-475-4466 craftgallery.net GIVE BACK BASKET Silver Member SANTA CRUZ 849 Almar Ave. Suite C#310 givebackbasket.com MADE IN SANTA CRUZ Bronze Member SANTA CRUZ P.O. Box 1317 831-426-2257 madeinsantacruz.com

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Bank Local, Finance Local.

Bay Federal offers great rates on home and auto loans. Whether you are ready to refinance or purchase, keep your money working locally by financing with us!

Apply online at www.bayfed.com.

Federally Insured by NCUA. Equal Housing Lender.

Got the Blues?

Over 25 Years in Practice!

Come See Me!

Chiropractic Acupuncture Herbal Medicine

Dakota Health Center

Charles M. Goodwin, D.C, L.Ac. THINKLOCALSANTACRUZ.ORG

111 Dakota Ave, Suite 2, Santa Cruz

831.429.1188

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RETAIL PAPER VISION Bronze Member SANTA CRUZ 1345 Pacific Ave. 831-458-1345 papervisionsantacruz.com WONDERLAND TOYS AND CLASSROOM RESOURCES Bronze Member SOQUEL 4101 Soquel Dr. 831-316-7261 wonderlandsantacruz.com ZEN ISLAND TRADING Bronze Member SANTA CRUZ 825 41st Ave. 831-477-1220 zenislandco.com GROCERS & SPECIALTY FOODS APTOS NATURAL FOODS Bronze Member APTOS/LA SELVA 7506 Soquel Drive 831-685-3334 aptosnaturalfoods.wixsite.com ASHBY CONFECTIONS Bronze Member SCOTTS VALLEY 16C Victor Square 831-234-1171 ashbyconfections.com GREENSWARD/NEW NATIVES LLC Bronze Member APTOS/LA SELVA 1255 Hames Road 831-728-4136 newnatives.com LIFEAID BEVERAGE COMPANY INC. Bronze Member SANTA CRUZ 2833 Mission St. 888-558-1113 lifeaidbevco.com MARTINELLI’S COMPANY STORE Silver Member WATSONVILLE 345 Harvest Drive 831-768-3989 martinellis.com

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RETAIL SHOPPER'S CORNER Bronze Charter Member SANTA CRUZ 622 Soquel Ave. 831-429-1494 shopperscorner.com STAFF OF LIFE Gold Charter Member SANTA CRUZ 1266 Soquel Drive 831-423-8632 staffoflifemarket.com THE TRUE OLIVE CONNECTION Silver Member SANTA CRUZ 106 Lincoln St. 831-458-6457 TrueOliveConnection.com HOME & GARDEN A.P.E.D. APPLIANCE PARTS AND EQUIPMENT DISTRIBUTOR Bronze Member SANTA CRUZ 2315 Soquel Drive 831-462-3456 8 Laurel St. WATSONVILLE 831-724-1149 AA SAFE & SECURITY CO. Bronze Member SANTA CRUZ 712 Soquel Ave. 831-423-5415 ACE'S FLOWERS Bronze Member APTOS/LA SELVA 7520 Soquel Drive 831-688-2237 acesflowers.com APTOS LANDSCAPE SUPPLY Bronze Member APTOS/LA SELVA 5035 Freedom Blvd.

831-688-6211 aptoslandscapesupply.com BAY BED & MATTRESS Bronze Member SANTA CRUZ 1378 Soquel Ave. 831-457-1201 baybed.com

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Award Winning Medicinal Cannabis Dispensary

CAPITOLA HEALING ASSOCIATION Open 7 Days • Mon - Sun: 10am - 9pm 3008 Winkle Ave, Suite C CapitolaHealers.com • @chai__sc1 831.475.5506 62

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RETAIL

CARDIFF PEST CONTROL Bronze Member SANTA CRUZ 2701 Soquel Ave. 831-475-4214 cardiffpestcontrol.com CARPET ONE SANTA CRUZ Bronze Member SOQUEL 6000 Soquel Ave. 831-462-9721 carpetonesantacruz.com GOPHERS LIMITED Bronze Member SANTA CRUZ 303 Potrero St. #39 831-335-2400 gopherslimited.com GREENSPACE Bronze Charter Member SANTA CRUZ 719 Swift St. 56-A 831-423-7200 greenspacecompany.com MISSION TILE Silver Member SANTA CRUZ 2751 Chanticleer Ave. 831-689-9458 missiontileinc.com MODERN LIFE HOME FURNISHINGS Silver Member SANTA CRUZ 925 41st Ave. 831-475-6802 shopmodernlife.com

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RETAIL OLIVE SPRINGS QUARRY INC. Gold Member SOQUEL 1299 Olive Springs Road 831-475-1610 olivespringsquarry.net RIVERSIDE LIGHTING & ELECTRIC Bronze Member SANTA CRUZ 300 Soquel Ave. 831-423-7411 riversidelightingandelectric.com SC41 FURNITURE Bronze Member SOQUEL 2647 41st Ave. 831-464-2228 sc41.com THE GARDEN COMPANY NURSERY & GIFT SHOP Bronze Member SANTA CRUZ 2218 Mission St. 831-429-8424 thegardenco.com THE WHOLESALE HOUSE Bronze Member APTOS/LA SELVA 232 Santa Cruz Ave. 831-688-6485 santacruzfloorstore.com WOODSTOVE AND SUN Silver Member SANTA CRUZ 510 Soquel Ave. 831-425-5123 woodstoveandsun.com JEWELRY DELL WILLIAMS JEWELERS Bronze Member SANTA CRUZ 1320 Pacific Ave. 831-423-4100 dellwilliams.com SANTA CRUZ COIN EXCHANGE Bronze Member SANTA CRUZ 555 Soquel Ave. #270 831-426-1903 santacruzgold.biz

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RETAIL LIQUOR STORES 41ST AVENUE LIQUOR Gold Charter Member CAPITOLA 2155 41st Ave. 831-475-5117 U-SAVE LIQUORS Bronze Member SCOTTS VALLEY 4790 Scotts Valley Drive 831-438-0177 usaveliquors.com LUMBER & BUILDING MATERIALS BIG CREEK LUMBER CO. Silver Member NORTH COAST 3564 Highway 1 831-457-5029 big-creek.com MONUMENT LUMBER COMPANY Bronze Member APTOS/LA SELVA 2111 Freedom Blvd.

831-724-7537 monumentlumber.com SCARBOROUGH LUMBER Gold Charter Member SCOTTS VALLEY 20 El Pueblo Road 831-438-0331 scarboroughlumber.com SOMERSET DOOR & WINDOW Bronze Member SOQUEL 4005 Cory St. 831-476-4693 SomersetSupply.com OFFICE SUPPLY & OFFICE FURNITURE AXIOM COMMERCIAL FURNITURE Bronze Member SANTA CRUZ 4425 Clares St. #61 831-247-1457 axiomcommercialfurniture.com DARCO PRINTING & PAPER STORE Bronze Member SANTA CRUZ 130 Doyle St. 831-426-5616

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We are a peer referred group of like minded local professionals dedicated to providing quality and value for your Santa Cruz construction project.

Santa Cruz

We have worked here in Santa Cruz for many years. It’s our home. We share a commitment to a higher standard of work and service. www.santacruzconstructionguild.us support@santacruzconstructionguild.us THINKLOCALSANTACRUZ.ORG

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RETAIL NICKMAR PRICE MARKING Silver Member SCOTTS VALLEY 59 Old El Pueblo Road Unit D 800-841-5696 nickmar.com PALACE BUSINESS SOLUTIONS Gold Member SANTA CRUZ 2606 Chanticleer Ave. 831-476-3815 gopalace.com RAPID REFILL INK Bronze Member SANTA CRUZ 1715 Mission St. 831-423-4030 rapidrefillsantacruz.com TAYLOR OFFICE CITY Bronze Member WATSONVILLE 440 Main St. 831-724-5681 taylorsofc.com RESTAURANT SUPPLY COAST PAPER & SUPPLY, INC. Bronze Member SANTA CRUZ 151 Josephine St. 831-423-3350 coastpapersupplyinc.com SAFETY & SECURITY AA SAFE & SECURITY CO. Bronze Member SANTA CRUZ 712 Soquel Ave. 831-423-5415 Aasafe.com SHOE STORES SOCKSHOP & SHOE COMPANY Gold Charter Member SANTA CRUZ 1515 Pacific Ave. 831-429-6101 sockshopandshoeco.com KLUB NICO Bronze Member SANTA CRUZ 783 Rio Del Mar Blvd. #33 831-684-2200. klubnico.com

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Inte gr

gy lo o

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n

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Po e

ri

n g E ff i c

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MAKE YOUR TECHNOLOGY WORK FOR YOUR BUSINESS OUTSOURCE YOUR IT

We focus on your IT so you can focus on your business � 24/7/365 HELP DESK � VOIP PHONES � SERVER SUPPORT � CLOUD COMPUTING � IT PROJECT MANAGEMENT � BACKUP & DISASTER RECOVERY

Call us for a free quote today! 831.316.1005 • netms.me

Building locally for 20+ years, the finest quality hardwood cabinets and furnishings for home and office using sustainable harvest certified hardwoods, formaldehyde free furniture grade plywoods & veneers, and low V.O.C finishes.

Call to schedule a free in home estimate

design • implementation • installation • finish 2608 MISSION STREET • SANTA CRUZ, CA 95060 PH: 831.460.9183 •FAX: 831.460.9184 walliswoodworks.com • CA LIC# 678353 THINKLOCALSANTACRUZ.ORG

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RETAIL

SPORTING GOODS HELM OF SUN VALLEY Bronze Member SANTA CRUZ 1408 41st Ave. 831-462-6800 helmofsunvalley.com OUTDOOR WORLD Bronze Member CAPITOLA 1440 41st. Ave. 831-479-1501 theoutdoorworld.com SOCCER CENTRAL LLC Bronze Member WATSONVILLE P.O. Box 1200 831-768-8961 soccercentralindoor.com VENTANA SURFBOARDS AND SUPPLIES Bronze Member SANTA CRUZ 210 Almar Ave 831-915-4326 ventanasurfboards.com

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SERVICES

ACCOUNTING & BOOKKEEPING CANDACE EBERT & COMPANY Gold Member SANTA CRUZ 1336 Brommer St., Suite A2 831-325-5222 Candaceebert.com COAST FINANCIAL SERVICES INC. Gold Member SANTA CRUZ 655 Capitola Road 831-462-0330 Coastfinancialservices.com HEIN BOOKKEEPING Gold Member SANTA CRUZ P.O. Box 4097 831-423-8077 EZTAX SERVICE Bronze Member CAPITOLA 4245 Capitola Road 831-479-9292

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Color Printing Wide Format Signs Display Graphics Brochures, Custom Packaging, Books, Newsletters, Envelopes, Posters, Trade Show Displays, Signage, Banners, Die-Cutting and Project Assembly

1827 Soquel Ave. Santa Cruz 95062 831 426-4682

comprinters.com

Responsible Business Practices

Vegetable Based Inks, Tree Planting Program, FSC Certified Collectively Managed for 40 years

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SERVICES LESTER PEDRAZZINI CPA Bronze Member CAPITOLA 720D Capitola Ave. 831-476-0306 ATTORNEYS BOSSO WILLIAMS, A PROFESSIONAL CORPORATION Bronze Member SANTA CRUZ P.O. Box 1822 831-426-8484 bossowilliams.com LAW OFFICE OF ANGEL L. HESS Bronze Member SANTA CRUZ 133 Mission St., Suite 280 831-426-8536 SantaCruzLegal.net WITZIG, HANNAH, SANDERS & REAGAN, LLP Bronze Member SANTA CRUZ 600 Ocean St. 831-425-2835 whsllp.com BANKS & CREDIT UNIONS BAY FEDERAL CREDIT UNION Gold Member CAPITOLA 3333 Clares St. 831-479-6000 bayfed.com LIGHTHOUSE BANK Silver Member SANTA CRUZ 2020 North Pacific Ave. 831-600-4000 lighthousebank.net SANTA CRUZ COMMUNITY CREDIT UNION Silver Member SANTA CRUZ 324 Front St. 831-425-7708 scccu.org SANTA CRUZ COUNTY BANK Bronze Charter Member SANTA CRUZ 720 Front St. 831-457-5000 sccountybank.com

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SERVICES BUSINESS SERVICES CENTRAL COAST SMALL BUSINESS DEVELOPMENT CENTER Nonprofit Member APTOS/LA SELVA 6500 Soquel Drive 831-479-6136 centralcoastsbdc.org COAST MERCHANT SERVICES Bronze Member SANTA CRUZ 841 Cedar St. 831-238-9840 Coastmerchantservices.com ERP SYSTEM SOLUTIONS Silver Member SANTA CRUZ 101 Cooper St. 831-535-2636 Erpss.com EVENT SANTA CRUZ Silver Member SANTA CRUZ 101 Cooper St. 831-332-8677 Eventsantacruz.com HEIN BOOKKEEPING Gold Member SANTA CRUZ P.O. Box 4097 831-423-8077 NETWORK MANAGEMENT SOLUTIONS INC. Gold Member SANTA CRUZ 1574-F Soquel Drive 831-464-2440 netms.me SANTA CRUZ NEWSPAPER TAXI Bronze Member SANTA CRUZ 831-234-9927 santacruznewspapertaxi.com SANTA CRUZ STAFFING Bronze Member SANTA CRUZ 312 Locust St. 831-423-8888 santacruzstaffing.com

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SERVICES

COMMUNICATIONS TOTLCOM, INC. Bronze Member WATSONVILLE 65 Hangar Way 831-728-5000 totlcom.com COMPUTERS BECKETT PC SOLUTIONS Bronze Member APTOS/LA SELVA 323 Los Altos Drive 831-688-8669 beckettpcsolutions.com COOPER TECHNOLOGIES Bronze Member SANTA CRUZ 303 Potrero St. #4 831-818-1703 coopertechnologies.net CRUZIO INTERNET Gold Member SANTA CRUZ 877 Cedar St. Suite 150 831-459-6301 cruzio.com ERP SYSTEM SOLUTIONS Silver Member SANTA CRUZ 101 Cooper St. 831-535-2636 erpss.com NETWORK MANAGEMENT SOLUTIONS INC. Gold Member SANTA CRUZ 1574-F Soquel Drive 831-464-2440 netms.me

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Simple Transparent Secure

Insurance With a Santa Cruz Focus for Over a Century

(831) 423-4304 anbins.com

• Business • Home • Auto • Group Health • Employee Benefits Business & Personal Protection • Life Insurance

931 Mission St., Santa Cruz | 831.423.4304 | anbins.com

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SERVICES USER-FRIENDLY COMPUTING Bronze Charter Member SANTA CRUZ 505 River St. 831-423-9653 friendlycomputing.com CONSULTING NATURAL BRIDGES FINANCIAL ADVISORS Bronze Member SANTA CRUZ 1200 Pacific Ave. Suite 285 831-421-0700 naturalbridgesfa.com PATHWAYS TO GROWTH Gold Member SANTA CRUZ 2522 Charlene Lane 831-464-7312 pathways2growth.com CONTRACTORS, CONSTRUCTION & DESIGN ACCURATE FINANCE GROUP Silver Member SCOTTS VALLEY 125 Bethany Drive Suite 11 831-515-8383 accuratefinancegroup.com AFFORDABLE HEATING & AIR SERVICE CORP Silver Member SANTA CRUZ 4055 Reposa Ave. 831-477-9276 477WARM.COM 
ALLTERRA SOLAR Silver Member SANTA CRUZ 207 McPherson St. 831-425-2608 allterrasolar.com ANGLE CONSTRUCTION INC. Bronze Member SCOTTS VALLEY 54 Old El Pueblo Road #A 831-438-3622 angleconst.com APPI POOLS SPAS SOLAR Gold Member SANTA CRUZ 1527 Commercial Way 831-476-6363 appipool.com

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Dealer Quality at a Better Price For Quality Tires and Complete Auto Care, Lloyd's is the preferred alternative to the dealer for new car owners. Factory Maintenance such as K-Services (30K, 60K, 90K, etc...) can be performed at Lloyd's meeting all manufacturer requirements.

Lloyd’s Tire & Auto Care 219-4120

303 River St., Santa Cruz

Owners Dean Schwartz & Larry Johnson

Lloyd's Mid-Town Tires 475-2093

311 Capitola Rd. Extension, Santa Cruz

LLOYDSTIRE.COM • M-F 7:30-5 PM, SAT. 8-12 PM

Sharon Lacy CFP , Chris Wentzien CFP , CPA, Anabel Diaz Financial Associate CPWA , Senior Adviser MBA, Principal ®

®

®

627 Center Street, Santa Cruz, CA 95060 www.naturalbridgesfa.com • 831.421.0700

Let SCORE Help You for the Life of Your Business Free & Confidential Business Mentoring Local Workshops Online Expert Resources

BUILD GROW THRIVE

Visit us at santacruz.score.org now to find out more about SCORE. Or call 831-621-3735

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SERVICES

BOGNER SHEET METAL Bronze Member SANTA CRUZ 142 Benito Ave. 831-423-4322 bognersheetmetal.com BOWMAN & WILLIAMS CORP. Bronze Member SANTA CRUZ 1011 Cedar St. 831-426-3560 bowmanandwilliams.com CHARLES DOTY PAINTING & WALLCOVERING SERVICES Bronze Member SANTA CRUZ P.O. Box 2816 831-427-3322 CLEAN-TEC RESTORATION & CLEANING Silver Member SANTA CRUZ 111 Dubois St. Suite #C 831-457-8666 ct-restoration.com CYPRESS COAST FENCE Silver Member SANTA CRUZ P.O. Box 1175 831-320-8102 CypressCoastFence.com

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SERVICES

Jeff Hughes Construction

DAY ONE SOLAR INC. Bronze Member SANTA CRUZ 387 Coral St. 831-687-8097 day1solar.com GEO. H. WILSON INC Gold Charter Member SANTA CRUZ 250 Harvey West Blvd.

831-423-9522 geohwilson.com IFLAND SURVEY Bronze Member SANTA CRUZ 5300 Soquel Ave. Suite 101 831-426-7941 iflandsurvey.com INTERIOR VISION – FLOORING & DESIGN Gold Member Member SANTA CRUZ 2800 Daubenbiss Ave. 831-476-8780 interiorvision.biz JEFF HUGHES CONSTRUCTION Gold Member APTOS/LA SELVA 802 Estates Drive #104A 831-661-5125 jeffhughesconstruction.com LAS ANIMAS CONCRETE Bronze Member SANTA CRUZ P.O. Box 507 831-426-7280 lasanimasconcrete.com THINKLOCALSANTACRUZ.ORG

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SERVICES LIGHTHOUSE WINDOWS Bronze Member SANTA CRUZ 317 Potrero St. 831-426-2601 lighthouse-windows.com MAN WITH TOOLS Bronze Member SANTA CRUZ P.O. Box 5396 831-427-9878 manwtools.com MICHAEL’S HANDYMAN SERVICE Silver Member SANTA CRUZ 831-423-5330 michaelshandymanservice.net MORENO ROOFING AND SOLAR Silver Member WATSONVILLE 16 Walker St. 831-724-6173 morenoroofing.com MORIARTY’S ROOFING Bronze Member SANTA CRUZ 675 Brisa Del Mar 831-466-9948 moriartysroofing.com SANDBAR SOLAR AND ELECTRIC Silver Member SANTA CRUZ 2119 Delaware Ave. 831-469-8888 sandbarsolar.com SANTA CRUZ CONSTRUCTION GUILD Gold Member SANTA CRUZ P.O. Box 2335 831-461-1836 SantaCruzConstructionGuild.us SANTA CRUZ DESIGN + BUILD Bronze Member SANTA CRUZ 1001 Center St. Suite 11 831-477-9474 santacruzdesignbuild.com SANTA CRUZ RUG CLEANERS Bronze Member SANTA CRUZ 111 #C Dubois St. 831-423-5235 santacruzrug.com

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SERVICES SEASCAPE DESIGN, BERT LEMKE, ARCHITECT Bronze Member APTOS/LA SELVA 258 Farallon Court 831-252-5060 seascape-design.com SHOWCASE SHOWER DOOR COMPANY Bronze Member SANTA CRUZ 1970 17th Ave. 831-464-3899 showcaseshowerdoor.com SLATTER CONSTRUCTION INC. Gold Member SANTA CRUZ 126 Fern St. 831-425-5425 slattcon.com SOLAR TECHNOLOGIES Gold Member SANTA CRUZ 705 N Branciforte Ave. 831-421-0440 solartechnologies.com SSA LANDSCAPE ARCHITECTS INC. Bronze Member SANTA CRUZ 303 Potrero St. Suite 40C 831-459-0455 ssala.com SUNS UP SOLAR Silver Member SANTA CRUZ 719 Swift St. #13 831-425-1717 sunsupsolar.com WALLIS WOOD WORKS Bronze Member SANTA CRUZ 2608 Mission St. 831-460-9183 walliswoodworks.com WATERSHED INNOVATIONS LLC - HYDRABARRIER ‘THE SANDBAG ALTERNATIVE’ Bronze Member CAPITOLA 1840 41st Ave. Suite 102-211 888-876-4068 hydrabarrier.com WHITLOW CONCRETE INC. Silver Member SANTA CRUZ 4148 Clares St. 831-475-4499 whitlowconcrete.com THINKLOCALSANTACRUZ.ORG

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SERVICES DELIVERY PEDX COURIER & CARGO Bronze Member SANTA CRUZ 703 Pacific Ave. 831-426-2453 pedxsc.com GRAPHIC DESIGN & ILLUSTRATION ART911 Silver Member SANTA CRUZ 502 Frederick St. 831-477-7090 OOMLOTT CONSULTING Bronze Member APTOS/LA SELVA 8044B Soquel Drive 831-531-8112 oomlott.com PARRISH CREATIVE Gold Charter Member SOQUEL 997 Hidden Valley Road 831-421-1177 parrishcreative.com INSURANCE ANB INSURANCE SERVICES Gold Member SANTA CRUZ 931 Mission St. 831-423-4304 anbins.com DCD FINANCIAL & INSURANCE SERVICES Bronze Member SANTA CRUZ 1123 Soquel Ave. 831-423-8542 dcdis.com JAMES J. KELLY-CERTIFIED INSURANCE COUNSELOR Bronze Member SANTA CRUZ P.O. Box 2221 831-247-2003 jkellyhealth.com JOHN C. ALLANSON INSURANCE AGENCY Gold Member APTOS/LA SELVA 9500 Soquel Drive 831-685-0101 allansoninsurance.com

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SERVICES PAUL NELSON INSURANCE SERVICES Bronze Member SANTA CRUZ 730 Mission St. Suite 201 831-426-9900 bayareainsured.com LANDSCAPING FAR WEST DESIGN AND LANDSCAPING INC. Bronze Member SANTA CRUZ P.O. Box 1417 831-476-8867 farwestlandscaping.com VISION GARDENS Bronze Member SCOTTS VALLEY 201 Navigator Drive 831-212-5861 MARKETING ARNOLD PUBLISHING CO. Bronze Member CAPITOLA online localfocusguide.com AH MARKETING GROUP Silver Member SANTA CRUZ 831-480-2309 Ahmarketinggroup.com KAREN KEFAUVER Social Media Marketing SANTA CRUZ 831-588-3232 karenkefauver.com MILLER MAXFIELD INC. Bronze Member SANTA CRUZ 133 Mission St. 831-227-6469 millermaxfield.com PATHWAYS TO GROWTH Gold Member SANTA CRUZ 2522 Charlene Lane 831-464-7312 pathways2growth.com QUALITY COUPONS Bronze Member SANTA CRUZ P.O. Box 8000 831-566-9090 qualitycoupons@gmail.com

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FIND US LOCALLY AT SOCKSHOP SANTA CRUZ 17 MUNICIPAL WHARF SUITE E www.socksmith.com

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SERVICES

PETS SERVICES DEL MAR PET HOSPITAL Gold Member APTOS 7525 Sunset Way 831-688-2016 delmarpethospital.com PARADISE PET SALON Bronze Member SANTA CRUZ 21501 East Cliff Drive 831-462-0269 paradisepetsalon-sc.com PHOTOGRAPHY NEIL SIMMONS PHOTOGRAPHY Gold Member CAPITOLA 747 41st Ave. 831-429-5512 neilsimmonsphotography.com RRJONES FINE ART PHOTOGRAPHY Bronze Member SANTA CRUZ 303 Potrero St. 831-429-5926 Rrjones.com REBECCA STARK PHOTOGRAPHY Bronze Member SANTA CRUZ 627 Center St. 831-325-4183 rebeccastarkphotography.com

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SERVICES PRINTERS BLUEPRINT EXPRESS OF SANTA CRUZ Bronze Member WATSONVILLE 820 Soquel Ave. 831-426-5299 bpxsantacruz.com BUSINESS WITH PLEASURE Gold Member SCOTTS VALLEY One Victor Square 831-430-9711 businesswithpleasure.com COMMUNITY PRINTERS INC. Gold Member SANTA CRUZ 1827 Soquel Ave. 831-426-4682 comprinters.com DYNAMIC PRESS Bronze Member SANTA CRUZ 1334 Brommer St. Suite B1 831-479-7920 dynamicpress.com MPRESS DIGITAL PRINTING Bronze Member SANTA CRUZ 252 Potrero St. 831-420-1999 mpressdigital.com PRINT SMITH, INC. Bronze Member APTOS/LA SELVA 8047 Soquel Drive 831-688-1538 aptosprint.com SENTINEL PRINTERS Bronze Member SANTA CRUZ 1025 Center St. 831-423-2198 sentinelprinters.com REAL ESTATE BLOCH REAL ESTATE TEAM Bronze Member SANTA CRUZ 2407 Porter St. #150 831-588-1588 mikebloch.com

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SERVICES FRIDAY REALTY SANTA CRUZ CA Silver Member SANTA CRUZ 1040 41st Ave. 831-440-3690 fridayrealty.com LIGHTHOUSE REALTY & PROPERTY MANAGEMENT Bronze Member SANTA CRUZ 402 Ingalls St. 831-425-7355 lighthouserealty.net OAKTREE PROPERTY COMPANY INC. Silver Member WATSONVILLE 936 E Lake Ave. 831-722-9922 clark@oaktreeprop.com OW PROPERTIES Gold Member SANTA CRUZ 2857 Mission St. 831-423-8463 owproperties.com KIMBERLY PARRISH, REALTOR® Gold Charter Member APTOS Coldwell Banker, 7979 Soquel Drive 831-421-1177 ParrishSellsSantaCruz.com PAUL VANNERUS Bronze Member SANTA CRUZ 149 Josephine St. Unit D 831-426-0400 vannerusmortgage.com PORTOLA PROPERTY MANAGEMENT INC. Bronze Member SANTA CRUZ 1210 Brommer St. 831-475-1355 PortolaRentals.com REAL ESTATE EIGHT THREE ONE Gold Member CAPITOLA 4510 Capitola Road 831-475-5695 re831.com SANTA CRUZ PROPERTIES Bronze Member SANTA CRUZ 100 Doyle St. Suite H 831-588-8855 santacruzproperties.com

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SERVICES

VANGUARD REALTORS Bronze Member SANTA CRUZ 1142 Soquel Ave. 831-462-3110 vanguardrealtors.com REPAIRS B & B SMALL ENGINE REPAIR Bronze Member SANTA CRUZ 1700 B Commercial Way 831-476-6306 bandbsmallenginerepair.com SENIOR SERVICES LIFESPAN CARE MANAGEMENT AGENCY Bronze Member SANTA CRUZ 600 Frederick St. 831-469-4900 lifespancare.com RUTH MARTIN HOME CARE Silver Member SANTA CRUZ P.O. Box 2990 831-234-1484 ruthmartinhomecare.com

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COMPLETE AUTOMOTIVE SERVICE AND REPAIR - FOREIGN AND DOMESTIC Richard and Cindy Smith - Owners

458.1155 I 211 Cedar St. Santa Cruz I santacruzmotorsports.com

Phil’s

Free Estimates

AUTO BODY Expect Unsurpassed Quality Precise Color Matching & Unibody Repair Over 40 Years of Experience Phil Chadd, Owner

831-462-1593 2750 Soquel Ave, just off Hwy 1 in Santa Cruz

www.philsautobodysc.com

Call about our pool & spa maintenance plans

HASA for clean water - Come in to see the current specials!

1527 Commercial Way, Santa Cruz (Hwy 1 at Soquel) 831.476.6363 • appipool.com

HASA~FOR CLEAN POOL WATER

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SERVICES

SAFE AT HOME SENIOR CARE Bronze Member CAPITOLA 820 Bay Ave. 831-462-3500 safeathomeseniorcare.com TRANSPORTATION SANTA CRUZ SHUTTLES Bronze Member SANTA CRUZ
 150 Felker St., Unit G 831-247-2660 SantaCruzShuttles.com TRAVEL SANTA CRUZ TRAVEL Bronze Member SANTA CRUZ 5 Erba Lane Suite G 831-426-4900 santacruztravel.com VETERINARIAN SERVICES CAPITOLA VETERINARY HOSPITAL Bronze Member CAPITOLA 1220-H 41st Ave. 831-476-7387 capitolavet.com

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SERVICES DEL MAR PET HOSPITAL Gold Member APTOS 7525 Sunset Way 831-688-2016
 delmarpethospital.com HANNAH M. GOOD DVM/ COMMUNITY MOBILE VET Bronze Member SANTA CRUZ P.O. Box 411 831-427-2077 drhmgood.com HARBOR VETERINARY HOSPITAL Bronze Member SANTA CRUZ 2202 Soquel Ave. 831-476-2202 harborvet.com WEBSITE SERVICES CRUZIO INTERNET Gold Member SANTA CRUZ 877 Cedar St. Suite 150 831-459-6301 cruzio.com IMAGINEER DESIGN Bronze Member SANTA CRUZ 841 Cedar St. 831-440-8950 imagineerdesign.com WHOLESALE SOCKSMITH DESIGN INC Bronze Member SANTA CRUZ 1037 17th Ave. 831-426-6416 socksmith.com SUNRIDGE FARMS Bronze Member WATSONVILLE 423 Salinas Road 831-786-7000 sunridgefarms.com WATSONVILLE COAST PRODUCE, INC. Gold Member WATSONVILLE 275 Kearny St. 831-722-3851 coastpro.com

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3711A SOQUEL DRIVE, SOQUEL • (831) 471-8289 W W W. T H E C O O K I E C O 8 3 1 . C O M

E TH

COOKIE CO. 831

The Cookie Co. 831 is the first licensed medical cannabis dispensary in Santa Cruz County. Expect to be treated with patience and respect by our knowledgeable staff. With a wide variety of strains, over fifty brands of concentrates and infused products, and tons of awesome deals, you are sure to find something you love.

@the.cookieco831

@TheCookieCo831

EXCLUSIVE SPECIALS FOR SENIORS (65+), STUDENTS, VETERANS, AND SERVICE WORKERS VISIT OUR WEBSITE FOR ONLINE ORDERING FOR IN-STORE PICK UP!

OPEN DAILY 10AM-10PM ATM ON-SITE • EASY PARKING ONLY PATIENTS WITH LEGALLY RECOGNIZED MEDICAL CANNABIS ID CARDS MAY OBTAIN CANNABIS FROM MEDICAL CANNABIS COLLECTIVES/DISPENSARIES. IN STRICT COMPLIANCE WITH PROP215 AND SB420 HS11362.5 & HS11362.7

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COMMUNITY SUPPORTERS AL WALTERS • BRIAN LISTER • CAITLIN DAVIES • CHUCK TREMPER • CINDY LEPORE HART • DANA MUMM • ERICA SCHAFER • JANET BRUMBAUGH • JARON BURNETT • JEFF METTER • KAREN KEFAUVER • KARL EWALD • KAT LANCTOT • LAURA BEST • MARCY MCQUILLAN • MARTHA GRAHAM-WALDON • MELODY SHARP • NANCY ABBEY • NIKOLETTA YUKICH • SUE THOMAS • TOM GINSBURG

CHARTER MEMBERS These members joined TLF during its first year and remain committed to its mission.

41ST AVENUE LIQUOR • BECKMANN’S BAKERY • BOOKSHOP SANTA CRUZ • CHARLIE HONG KONG • COAST PAPER & SUPPLY, INC. • GEO. H. WILSON, INC • GREENSPACE • KSCO AM 1080 • LINDA’S SEABREEZE CAFE • PALACE ART & OFFICE SUPPLY - SANTA CRUZ • PARRISH CREATIVE • PHYSICIANS MEDICAL GROUP OF SANTA CRUZ • PLAZA LANE OPTOMETRY • SANTA CRUZ COUNTY BANK • SANTA CRUZ SEASIDE COMPANY • SCARBOROUGH LUMBER • SEABRIGHT BREWERY • SHOPPERS CORNER • SOCKSHOP & SHOE COMPANY • STAFF OF LIFE • TIMES PUBLISHING GROUP • USER-FRIENDLY COMPUTING • WELL WITHIN SPA

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THE BIG PICTURE

BY PETER BECKMANN

Beckmann’s Bakery co-founder and co-chair

Last time I went shopping for my favorite hand lotion, I had an interesting experience. First, the lotions were hard to find, and lacking a helpful store clerk, I wandered through half the store before realizing that my lotion had been replaced by lower quality but equally expensive lotions. And secondly, in order to take advantage of the advertised “special” price, I needed to join their “club” first.

Although benign on the surface, this little story sheds light on some important changes we encounter in national chain stores: The modern chain store layout makes us walk by all those items we did NOT plan on buying, before we get to the section with the everyday staples (bread, milk, eggs).

Chain stores are staffed to a minimum. And since employee pay is kept to a minimum, turnover is high, and knowledgeable employees are harder to find.

There is increasing pressure from national chains on their suppliers to deliver their wares at rock-bottom prices. Many of these vendors, committed to paying their employees livable wages and benefits, refuse to reduce their prices, and their products eventually are replaced by lower cost, lower quality, and higher margin products.

The alternative lies in the ever-stronger movement toward local commerce, where shopkeepers choose their products based on their own and their customers’ preferences and not solely for profit reasons.

The Think Local movement, promoted by umbrella organizations like BALLE (Business Alliance for Local Living Economies) and AMIBA (American Independent Business Alliance) currently comprises some 41,000 independent and locally owned businesses nationwide. It continues to grow, thanks to discriminating personal consumption choices by all of us.

By shopping “locally owned” we are creating our communities together.

Please Join us!

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ACKNOWLEDGMENTS THANKS TO ALL OF OUR VOLUNTEERS, PROFESSIONALS AND SUPPORTERS WHO HAVE ENABLED THE GROWTH OF THE THINK LOCAL FIRST. YOUR SUPPORT HAS BEEN OUTSTANDING. WE WISH WE COULD INCLUDE EVERYONE IN OUR LIST! •

Jeanne Howard, Debra Whizin and the Good Times staff who produced this Directory

•

Jondi Gumz of the Santa Cruz Sentinel for news coverage of our events

•

Patrice Edwards of Times Publishing Group for publishing our events

•

NextSpace for kindly providing an excellent monthly meeting space

•

D’La Colmena Marketing and Catering, New Bohemia Brewing Company, Santa Cruz Mountain Brewing, Bargetto Winery, Bruno’s BBQ, Pleasure Pizza, and Mountain Mike’s Pizza made our mixers absolutely fabulous by providing food, wine and beer.

•

KSCO and Modern Life for hosting two wonderful mixers in 2017

•

Dave Ray from Darco Printing & Paper Store for our fabulous “house band,” Danceland

•

Bob Mason from Coast Financial Services for many years of financial guidance

•

Karl Heiman for hosting Steering Committee meetings at Caffe Pergolesi and managing TLF ad campaigns

•

Kimberly Parrish, Realtor and Parrish Creative founder, for superb graphic design, newsletter production and ad design

•

Sue Thomas for her years of dedication to Think Local First’s dayto-day accounting needs

•

Jill Sollitto of Modern Life for her community building, dedication to the new TLF website, and vision for Think Local First

•

Michael Olson, Michael Zwerling, Rosemary Chalmers and the crew at KSCO 1080AM for their generous on-air support

•

Peter Beckmann and Karl Heiman for effective and skillful direction of TLF through its first 10 years

•

Andrea Konrad, membership director, for her energy and expertise in the launch of the new TLF website

•

Peter Neuwald of ANB Insurance Services for helping launch the new website

•

Karen Kefauver for her social media marketing and management of the Facebook page: www.facebook.com/thinklocalsantacruz

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Let Our Local Team Help You With Your Workload

At Candace Ebert & Co. we offer a wide variety of services: Bookkeeping Solutions • Professional Accounting Services Tax Preparation • Business Consulting . QuickBooks Set-Up and Training • Remote Accounting, HR Consulting and Payroll.

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Our primary objective is to help business owners reduce their time performing accounting tasks and focus on growing their business (or maybe just have more time for surfing). Whatever your reason for needing more precious time, we want to help.

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Since 1998 | Commercial & Residential 100

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