
8 minute read
SOHOMUSE
MvVO 2020
WITH A SPECIALTY CLIO AWARD
BY LILLIAN LANGTRY
MvVO ART, creator of AD ART SHOW, today announced a partnership with Clio that will include a specialty Clio Award presentation to the winner of the AD ART SHOW 2020. The AD ART SHOW from May 4 to 31, 2020 at the Oculus at Westfield World Trade Center celebrates the artists of advertising. Clio has joined a growing roster of AD ART SHOW supporters, including Presenting Sponsor NBCUniversal, Westfield World Trade Center, Artnet, WPP, GroupM, Publicis and Zenith Media, Lawlor Media, The One Club for Creativity, Alliance for Downtown NY, NYCxDESIGN, School of Visual Arts NYC, The Clarion List, Franklin Furnace, and The Gradient Group.
“AD ART SHOW is building a bridge between ART and Advertising by celebrating the talented artists in advertising, in a venue that brings Brands, the Art World and Advertising industry together. The driving force is the power of creativity— it’s the fuel that feeds all our dreams and endeavors! Our artists are following in the footsteps of Warhol, Magritte, Haring and many other famous names, creating art on their own time and outside of their day jobs. Images of this art will be displayed on the monumental screens in the Oculus at Westfield World Trade Center, Santiago Calatrava’s magnificent architectural icon. It’s a unique event and an opportunity for discovery.” Maria Van Vlodrop, MvVO ART Founder and CEO.
“At Clio, our mission is to celebrate creativity in all of its forms and, in doing that, we’ve made connections with so many talented leaders whose creative expressions reach far beyond their client work. We’re thrilled to be partnering with the AD ART SHOW 2020 to showcase and honor the passion projects of some of advertising’s most inspiring minds.” Nicole Purcell, President, Clio Awards
| MetMagNY.com | 25AMagazine.com 70 Daniel and Florence Guerlain Drawing Foundation, Paris) and featuring a wide range of gallery, curator and critical voices in Art. The winner of the annual show will be determined by a jury of prominent art collectors and presented with a specialty Clio Award at the AD ART SHOW VIP opening night on May 4th. Other top honors include a Creative Immersion Day at NBCUniversal, curatorial sessions with top Art professionals and opportunities to get discovered by serious art collectors and an Art loving public.
AD ART SHOW debuted at Sotheby’s New York over a four-day period in February of 2018. The phenomenal success in 2018, led to the all-digital, month long edition in 2019 and AD ART SHOW 2020’s return to the Oculus at the Westfield World Trade Center with an average 4 week traffic of 10 million per month with expanded opportunities for art-related events available for sponsors and partners.
artsy.net/mvvo/artists
About MvVO ART: MvVO ART is a New York based innovative art venture comprised of a team of advertising, art & technology professionals, dedicated to creating new opportunities for artists, art lovers & brands to discover each other and form powerful partnerships. In 2018, MvVO ART’s Founder & CEO, Maria van Vlodrop, global business executive created AD ART SHOW to celebrate creativity and the artists from advertising who create Art outside their day jobs. AD ART SHOW debuted successfully at Sotheby’s in New York with 100 artists and is now at the Oculus at Westfield World Trade Center. MvVO ART is poised to reimagine & redefine the relationship between Art & Commerce.
mvvoart.com Instagram: @mvvoart Maria van Vlodrop: linkedin.com/in/maria-van-vlodrop-4010392
About the Clio Awards Clio is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, Clio today honors the work and talent at the forefront of the industry in a variety of specialized fields, including: sports, fashion, music, entertainment, cannabis and health. As a leading authority on the diverse and ever-changing creative landscape, Clio celebrates creativity 365-days-a-year via its global ad database Ads of The World and its content platform Muse by Clio.
AMERICAN CANCER SOCIETY
Taste of Hope is the American Cancer Society’s signature culinary, wine, and spirits event, featuring some of New York’s most popular restaurants and beverage vendors. Guests enjoy a walk-around tasting where they can sample signature dishes, premier wines and spirits, and inventive cocktails. The 15th Annual Taste of Hope will take place on Thursday, May 21st, 2020 at the Metropolitan Pavilion in New York City.
This year’s celebration recognizes James Beard Award-winning Culinary Honorees, Chef Michael White and Chef JJ Johnson with more honorees to be announced in the coming months. CBS News’ Chris Wragge is back to Emcee. Now in its 15th year, the event is hosted annually by the Taste of Hope volunteer committee and has raised millions to support the American Cancer Society’s mission to save lives, celebrate lives, and lead the fight to a world against cancer.
This years’ Volunteer Celebrity Host Committee includes David Alan Basche, Danny Burstein (Moulin Rouge), Harry Carson (HOF NY Giants), Richard Kind, Harry Lennix (The Blacklist), Rebecca Luker, Clarke Thorell, and Alysia Reiner (OITNB).
Event Co-Chairs Mark D. Friedman (Halstead) and Jamie Koff (Fabric To Finish) year-round to produce this signature culinary, wine, and spirits event that provides the 800+ guests the opportunity to enjoy bites from New York City’s top restaurants and philanthropic chefs, and sips from leading winemakers and spirit brands.
More than 90 restaurants are scheduled to participate. Already announced are: A Little Brittle Heaven, Angel of Harlem, Ben & Jack’s Steakhouse, Bonsai Kagidori, Calle Ocho, Clarkson Ave Crumb Cake Co, FIELDTRIP, Javamelts Inc., Jing Fong, Magnolia Bakery, Melt Bakery, NOBU, Panca, Sarabeth’s, STK, TAO, The
BY HARRY BRADS
Wilson NYC, Treat House, Vaucluse, WB Law Coffee, and Wine Spectator.
Corporate sponsors for this year’s event so far include: Eurostruct, GMC Insurance Brokers, Merrill Lynch – Walters Bailey Associates, Olshan Frome Wolosky LLP. New York dining while raising funds to support the Society’s mission to save lives, celebrate lives, and lead the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the Society is attacking cancer from every angle.
Chef Michael White ©Altamarea Group

Taste of Hope donations will support the mission of the American Cancer Society as they save lives, celebrate lives, and lead the fight for a world without cancer. The American Cancer Society is the largest private funder of cancer research in the United States, with more than $3.9 billion invested in the search for new cures. Research funded by the Society has laid the groundwork for virtually every major breakthrough in cancer prevention, detection and treatment seen in the last six decades. When we began, only a quarter of all cancer patients achieved 5-year survival. Today, more than 2 in 3 will reach this milestone. Through the years, 49 scientists funded by the Society have earned the Nobel Prize for their findings.
Those who cannot attend can follow the event online at @ACSTOHNYC (Instagram) and @ ACSTasteOfHope (Twitter), or by following hashtag #TOH2020. Facing cancer is hard. Having to travel out of town for treatment can make it even harder. Yet the American Cancer Society has a place where cancer patients and their caregivers can find help and hope when home is far away - an American Cancer Society Hope Lodge right here in New York City. Each Hope Lodge offers cancer patients and their caregivers a free place to stay when their best hope for effective treatment may be in another city. Not having to worry about where to stay or how to pay for lodging allows guests to focus on getting better. Hope Lodge provides a nurturing, home-like environment where guests can retreat to private rooms or connect with others. Every Hope Lodge also offers a variety of resources and information about cancer and how best to fight the disease. Chef JJ Johnson ©Christina Chi Craig



Love & Marriage
BY ADAM KLUGER
Nearly 30 Long Island couples who have been married for 50 plus years, were treated to a five-course meal by Genser Cona Elder Law (genserlaw.com) at Piccolo (an Italian restaurant in Bellmore, Long Island). At the dinner, the couples shared plenty of memories, reminisced about various dates, and showed off pictures of themselves in their youth together.
We sat down with Margie and Joe Licata from East Meadow, Long Island, who have been married for 50 years and asked them two very important questions. The first question was “What is your secret of being together for 50 years?
Their answer was “Religion & children kept us together plus it’s very important to always be loyal to each other and stay together no matter what.”
The second question was “What advice would you give to young people that are getting married in this day and age?”
Their answer was “Don’t rush into anything, be friends first and make sure you want the same things out of life”.
“The evening was a celebration of love,” stated Jennifer Cona, founder and managing partner of Genser Cona Elder Law. “In our multigenerational elder law and estate planning practice, we help all kinds of families. We wanted to take this Valentine’s Day to recognize and honor those who have made marriage work through good times and bad.”
Margie and Joe Licata Anniversary Date: Oct 18, 1969
PHOTO OF BEDFORD OAK, A 500-YEAR-OLD TREE BY PATRICIA PEDRAZA

“THE TREE OF LIFE ROOTS IN MEANINGFUL WORK, LEARNING, AND LOVE.”
-DR. AHRON FRIEDBERG