NAA 2014 Sponsorship

National Advertising Awards

2014 Sponsorship

NOW IN OUR 12TH YEAR The National Advertising Awards is North America’s only original creative advertising and media communications awards competition.

Unlike other shows, we’re not about showcasing previously produced advertising campaigns. We are a competition where everyone starts from the same blank page. When clients write the brief, creativity isn’t just creativity for creativity’s sake. It becomes much more. It opens a constructive dialogue between agencies and their clients. It creates new and mutually beneficial relationships between media entities and brands. It opens eyes and minds to endless possibilities and exciting opportunities for all involved.

Why Should I Sponsor A National Advertising Awards Category?

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It opens up a constructive dialogue between agencies, creatives and brands.

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It creates new and mutually beneficial relationships between media entities and brands.

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It opens eyes and minds to endless and exciting possibilities of fresh thinking for all involved.

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AN EXCITING THING HAPPENS WHEN YOU OPEN YOUR MIND TO NEW POSSIBILITIES. IT’S CALLED MONEY. How often does someone come to you with market ready television, print and new media creativity, written by some of the most creative teams in the ad biz, and lay it at your feet for a fraction of the cost? When was the last time you received dozens of media plans from young, hungry planners that explored new ideas and innovation built for your medium. The answer may be ‘never.’ But that’s exactly what the National Advertising Awards provides any brand bold enough to sponsor the only ‘original creative’ advertising and media communication competition in North America. You help write the brief, hungry creative teams across the country create them and you walk away with every single entry. Not to mention high-level exposure to the most innovative minds within the creative, media and ad agency business. If you’ve ever wondered what it would be like to literally have hundreds of top creative minds working on your brand at once, today is your lucky day. Sponsor the NAA, send a team to Cannes, and reap the rewards brands like Campbell’s, Subway, Porsche, Yahoo!, AOL, Toronto Star and SC Johnson have already enjoyed.

When you dare to dream, you make your own luck.

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Sponsorship Opportunities Media category Sponsor • Entries submitted on your media platform

DECEMBER - APRIL 30, 2014 • Tertiary logo position on all NAA platforms • Introductory e-blast to NAA’s database of Creatives and Media Buyers (8,000+) • Recognition in social media posts

GALA: MAY 1, 2014 • Half-page ad in Gala Magazine • Entries showcased on your media platform • Promotional item in swag bag

$10,000

Media Categories • Digital

• Radio

• Print: Newspaper

• Media Planning

• Print: Magazine

• Out Of Home

• Mobile

• Video/Film

• Direct

• Social Media

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Silver Sponsor

Gold Sponsor

• An opportunity to engage with 400 Creative’s and Media

• An opportunity to engage with 8,000 Creative’s and Media

Buyers at the Gala.

Buyers throughout the competition and Gala.

DECEMBER - MARCH

DECEMBER-MARCH

• Tertiary logo position across all media platforms and

• Primary logo position across all media platforms

event collateral • Branded messages for the Gala

• Six sponsored branded content messages to NAA Creatives and Media Buyers database (8,000+)

• Promoted in all Gala press releases

• Recognized as a leader promoting creativity in advertising

• Sponsored posts in social media campaign

• Frequent posts in social media campaign, promoted in all press releases

GALA: MAY 1, 2014

GALA: MAY 1, 2014

• Exhibit space at Gala 100 sq. ft.

• 1x60 secs and 1x10 secs visual presentation during Awards

• 1x10 secs and 1x5 secs visual presentation during Awards Show

Show • Exhibit space at Gala 200 sq. ft.

• 2 tickets to Gala

• Full-page ad in the National Advertising Awards Gala Magazine

• Presence throughout the Gala: signage and on-screen

• 4 tickets to Gala

identification • Promotional item in swag bag

• Presence throughout the Gala: signage and on-screen identification • Promotional item in swag bag

MAY-JUNE 2014

MAY-JUNE 2014

• Included in National Advertising Awards Gala video

• Featured in National Advertising Awards Gala video

$15,000

$20,000

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brand Category Sponsor

Presenting Sponsor

• 20-40 ‘original creative’ advertising campaigns.

• An opportunity for dominant presence from Brief to Cannes

• Fresh thinking from the finest creative teams in the country.

as Presenting and Entertainment Sponsor of the National

• Ownership of all creative ideas.

Advertising Awards.

DECEMBER - MARCH

DECEMBER - APRIL 30 2014 • Logo recognition on all NAA platforms • Recognized as a brand leader promoting creativity in advertising • Introductory e-blast to NAA’s database of Creatives and Media Buyers (8,000+) • Frequent branded messaging to NAA’s database • Recognition in social media posts

• Masthead visibility • Preeminent logo position across all media platforms • Eight branded content messages to NAA Creatives and Media Buyers database (8,000+) • Recognized as a leader promoting creativity in advertising • Frequent posts in social media campaign, promoted in all press releases • Opportunity to host Creative or Media Judging

GALA: MAY 1, 2014 • Full page ad in Gala Magazine

GALA

• Presence throughout the Gala including remarks, traditional

• Opening remarks with NAA

and electronic signage

• 2x60 secs and 2x10 secs visual presentation during

• Invitation to Presenting Sponsor’s cocktail reception to meet Creative and Media Judges and Sponsors

Awards Show • Best of Show award presentation • Pre-gala reception for your guests (6), as well as Media

• Promotional item in swag bag

and Creative Juries and Sponsor representatives (up to 30) • Exhibit space at Gala 400 sq. ft.

MAY - JUNE 2014 • Meet the Creative Winners in your category • Debrief presentation of creative entries • Featured in National Advertising Awards Gala video • Featured in the ‘making of’ video: from Brief to Cannes

• Double-page ad in the National Advertising Awards Gala Magazine • 6 tickets to Gala • Presence throughout the Gala: signage and on-screen identification • Swag bag identification

$30,000

MAY - JUNE 2014

Brand Categories

• Featured in the ‘making of video’: from Brief to Cannes

• Digital • Print: Newspaper

• Out Of Home

• Print: Magazine

• Video/Film

• Mobile

• Experiential

• Direct

• Social Media

• Radio

• Campaign (two media)

• Media Planning

• Big Ideas

• Featured in National Advertising Awards Gala video

$50,000

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Additional Sponsorship Opportunities The People’s Choice Award

Tips for Creating Winning Work

Creating the Perfect brief

Sponsor’s who want to add a special

An in-depth video where National

promotional element for their brand can

Advertising Awards jury members

manifesto to motivate your troops

do so by selecting the People’s Choice

comment on what they are looking for

to create great work in any industry.

This ‘how to’ video is an in-depth

Award. Now, in addition to the Gold,

in great work across all media. Available

Featuring the lead creative and media

Silver and Bronze awards, the general

for broadcast on the Sponsor’s channels

Chairs of the National Advertising

public can cast their vote, on-line, for

with unlimited use for one year in multi-

Awards, this video will articulate the tips

their favorite campaign submission

media, the video would also be hosted

and strategies required to create the

from the 2014 entries. Backed by on-line

on the National Advertising Awards site

perfect brief. Available for broadcast on

advertising, two press releases, winners

and be broadcast to the advertising

the Sponsor’s channels with unlimited

announcement at the Gala, the People’s

industry with Sponsor’s logo featured (5

use for one year in multi-media, the

Choice will create new opportunities to

sec pre-roll and 10 sec post-roll).

video would also be hosted on the

promote your brand. $10,000

$10,500

National Advertising Awards site and be broadcast to the advertising industry with Sponsor’s logo featured (5 sec preroll and 10 sec post-roll). $12,500

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The Creatives

Inspiration & Innovation in Advertising

Creative Showcase

A weekly series where advertising

A weekly series for showcasing leading

Three hundred advertising campaigns

luminaries discuss creativity, media,

edge and innovative advertising creativity

from the best and brightest creative

where we are going, what to watch,

from around the world. The 13-part series

minds in the country explore new ways

ignore and celebrate. The 13-part

would be available for broadcast on the

to attract an audience for brands like Pace,

series would be hosted on the

Sponsor’s channels with unlimited use

BMW, Oreo and ZipLoc. Presented before

National Advertising Awards site and

for one year (multi-media) and hosted

the Gala at venues throughout the country,

be broadcast weekly with Sponsor’s

on the National Advertising Awards site

this venue will showcase innovation and

logo featured (5 sec pre-roll and 10 sec

and broadcast to the advertising industry

creativity in advertising today.

post-roll), available for broadcast on the

weekly with Sponsor’s logo featured

Sponsor’s channels with unlimited use

before and after the videos. (5 sec pre-roll

for one year (multi-media).

and 10 sec post-roll).

$35,000

$75,000

Creating a Culture for innovation

Entertainment Sponsor

Vancouver, Calgary, Montreal, Toronto and Halifax $15,000

Humour in Advertising, eh?

Building an environment that fosters

Drive your brand front and centre to

innovation and creativity is essential

the smartest creative and media minds

throughout the world, though less

to the manufacturing of ideas. This

in the country. As the Entertainment

acknowledged within our shores,

video presentation focuses on how

sponsor of the National Advertising

as some of the funniest moments

advertising agency Creative Directors

Awards, not only will your brand be the

in advertising. This live event to

harness that brainpower and regularly

focus of attention for the evening, your

be showcased at the Palais Royale

turn out brilliant ideas. Find out how to

thought leadership will lead the industry

articulates the very best examples over

stimulate a culture of innovation through

targeting a group that creates $11 billion

the past year. Presented by a Canadian

communication. The 13-part series

of communication throughout Canada.

celebrity spokesperson- the event will

would be available for broadcast on the

Sponsorship includes, website, all

be taped live for broadcast.

Sponsor’s channels with unlimited use

electronic announcements for the Gala,

for one year (multi-media) and hosted

PR, invitations, electronic signage, 20

on the National Advertising Awards site

tickets to the event, two pages in the

and broadcast to the advertising industry

Gala program and much more.

weekly with Sponsor’s logo featured before and after the videos. (5 sec pre-

$50,000

Canadian humour is well known

Live Event: 60 minutes, Cannes June 2014 24-minute broadcast quality video capture for TV program: $250,000

roll and 10 sec post-roll), $ 50,000

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How It Works Brand sponsors decide which category to sponsor: Digital, Print: Magazines, Print: Newspaper, Mobile, Direct, Radio, Out Of Home: Event, Out of Home: Brand, Video/Film, Media Planning, Experiential, Social Engagement, Campaign (two media). As well, there are categories for Young Creatives and Students. For media sponsors, the process is similar they are connected with a marquee brand, or can nominate one for their medium.

Once a category has been selected, we collaborate to produce a Creative or Media Brief and then promote it to the advertising creative and media communications community. Entries in the form of market-ready ideas are submitted by top creative teams and then judged by a jury of creative and media professionals; winners are announced at the Gala.

All submissions are the property of the Brand and are ready for execution through a preferred medium.

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National Advertising Awards 100 Miranda Avenue, 2nd Floor Toronto, ON M6B 3W7 Canada 11601 Wilshire Boulevard, Suite 500 Los Angeles, CA 90025 USA — nationaladvertisingawards.ca