Albert Einstein: Be A Part Of The Legacy

Be a pa rt of the legacy

“Learn from yesterday, live for today, hope for tomorrow.

The important thing is not to stop questioning.�

evil ,yadretsey morf nraeL“ .worromot rof epoh ,yadot rof ot ton si gniht tnatropmi eTh �.gninoitseuq pots

The Hebrew University of Jerusalem f u t u r e s i t e o f t h e wo r l d ’ s f i r s t m u s e u m d e vo t e d t o t h e g e n i u s a n d l e g ac y o f Dr . Albert Einstein

Dear Menahem, In 2016, it will be exactly 100 years since Albert Einstein created his Theory of Relativity, changing the world with the power of one man’s intellect and vision.

There are five initiatives honoring the Einstein legacy. The Einstein Museum will be the first institution dedicated to celebrating the ideals of one of the world’s greatest scientists and humanitarians. The Next Einstein competition awards those whose enterprising spirit, curiosity and creativity best capture the ideals of Einstein. Genius: 100 Visions Of The Future, a once-in-a century publishing event will showcase the world’s greatest thinkers in the world’s first 3D-printed book. The Dinner Of The Century, an incredible private evening strictly limited to the 100 visionary contributors and sponsors of Genius. Finally, Einstein IMAX 3D is a celebration of the power of human imagination coming to the only screen big enough to capture the story of the world’s greatest genius.

We’re approaching a small number of global visionaries with the opportunity to play a role in the Einstein initiatives. You could help create a home for the continued sharing of scientific and humanitarian ideals, for everything that the name Einstein has always stood for, and always will.

We look forward to discussing with you how we can proceed together.

Yours sincerely,

Canadian Friends of the Hebrew University of Jerusalem

Your Chance To Play A Part In The Legacy Of Albert Einstein Build

Discover

The Einstein Museum

The Next Einstein

The first and only museum to celebrate the

This program, now up and running in North

life, history and vision of Einstein. Built around

America and soon to be global, awards

the unique collection of the Hebrew University

cash bursaries to people of all ages whose

of Jerusalem, where Einstein bequeathed his

enterprising spirit, curiosity, creativity and

entire personal archive, the Museum will be

inventiveness best capture the ideals of

a global attraction dedicated to science and

Albert Einstein. The 2014 winner, 13 year-old

humanitarian ideals.

Marin Schultz, created a low-cost 3D-printed prosthetic arm to increase mobility for handicapped individuals in developing countries.

Share Genius: 100 Visions of the Future A once-in-a-century publishing event, with the

Experience

world’s greatest thinkers, entrepreneurs and

Einstein 3D

leaders sharing their visions for the future, in

Soon moviegoers around the world will have

the first ever 3D-printed book – a one-of-a-

a chance to see, hear and feel the Einstein

kind work of art created by world renowned

story like never before – with the largest, most

designer Ron Arad. And to celebrate the

impressive film experience on earth, IMAX

launch of the book we’re holding the Dinner

3D. Currently in the pre-production phase with

of The Century, an incredible private evening

filmmakers Cosmic Picture, Einstein 3D will

with Genius invitees like Elon Musk, Malala

ultimately be available for viewing on almost

Yousafzai, Bill Clinton, Daniel Barenboim, J.K.

one thousand IMAX screens worldwide – and

Rowling and many more. Attendance will be

your brand or company can play a part.

strictly limited to the 100 visionary contributors and the equally visionary sponsors.

“The true sign of intelligence is not knowledge but imagination.�

Build

A Museum For The Ages.

An Opportunity Now The Hebrew University of

There’s about to be a new member in the elite fraternity of worldwide museums that can truly claim

Jerusalem is a fit ting site for

to be global destinations: The Einstein Museum at The Hebrew University of Jerusalem. As the

the Einstein Museum. One of

most famous and universal representation of human genius, the Einstein name is recognized and

t h e wo r l d ’ s l e a d i n g s c i e n t i f i c

respected everywhere.

U n i v e r s i t i e s , i t wa s c h o s e n b y Dr . Einstein himself to care for

The Einstein Museum will be the home for the entire legacy – the man, the science, and the vision

his archives. The University’s

– and will create a living, immersive experience for visitors of every nationality and from every walk

ac a d e m i c s a n d r e s e a r c h e r s

of life. Using state of the art interactive technology, and building on the priceless collection of The

h av e c a r r i e d o n h i s p u r s u i t f o r

Hebrew University, it is sure to be one of the great museum experiences of the world.

k n ow l e d g e , w i n n i n g s e v e n N o b e l P r i z e s i n t h e l a s t d e c a d e a lo n e .

With construction beginning now, there are a few select opportunities for global visionaries to play an enduring role in the museum.

Build

The Future Site of The Einstein Museum

Jerusalem, Israel One of the world’s oldest cities, Jerusalem is a center of international scholarship, and home to The Hebrew University of Jerusalem, a top-rated global institution devoted to research and education in the arts and sciences.

T h e E i n s t e i n Mu s e u m W i l l b e lo c at e d at t h e H e b r e w U n i v e r s i t y of Jerusalem Edmond J. Safr a C a m p u s i n G i vat R a m .

“You have to learn the rules of the game.

And then you have to play better than anyone else.�

Share

100 Visions.

A Once In A Century Event.

Genius: 100 Visions of the Future To celebrate the 100th anniversary of the publication of Einstein’s Theory of Relativity, The Hebrew University and the Einstein Museum planning group are embarking on another publishing milestone: The collected vision of the greatest 100 thinkers, artists, scientists, business leaders and human visionaries of our time, in a single volume. But it will be more than that – it will also be the world’s first entirely 3D printed book, with every one of its 100 pages devoted to one distinguished contributor’s vision, collectively a vision of our time, and all forming a three dimensional portrait of Einstein himself. It’s the creation of world famous designer Ron Arad, and the work of benefactors and visionaries from around the world. One of those visionaries could be you.

G e n i u s : 1 0 0 Vi s i o n s o f t h e Futu r e , cr e at e d by wo r l d fa mo u s

To launch the publication of the 100 Visions, the Einstein Museum will be holding the Dinner of

d e s i g n e r Ro n A r a d, wi l l b e a

The Century – a chance for the sponsors of the vision to share an unforgettable evening with the

st r i c t ly li m it e d e d it i o n o f 1 0 0

creators of the vision. Inspirational leaders like Elon Musk and Malala Yousafzai will be invited – the

m u s eu m - q ua lit y, 3 - D i m pr e s s i o n s .

question is, will you?

“Insanity: doing the same thing over and over again and expecting different results.�

Discover

Passing the Torch.

The Next Einstein Late in the 19th century, a young man from Switzerland visited Tuscany where he wandered the hills

“ I wa n t t o c h a n g e t h e wo r l d b y

and gave free roam to his prodigious imagination. Ruminating on the most fundamental challenges

making strong, inexpensive , 3D

of physics, that young man was beginning to develop thoughts that would change the world. And no

printed prosthetic hands. These

one knew.

h a n d s wo u l d b e co n t r o l l e d w i t h a n e w b r e at h p r e s s u r e

Have you ever wondered where we might find that young man or woman today – where is the next

s y s t e m a n d b e e a s i ly s e r v i c e a b l e

Einstein? The creators of The Next Einstein Program have. And in 2014 in North America, using an

w i t h co m m o n ly ava i l a b l e pa r t s .

innovative social media campaign and an initial award of $10,000, they awarded The Next Einstein

I t i s m y d r e a m t o h e l p p e o p l e .”

prize, to a young Canadian who created a low-cost 3D-printed prosthetic arm to help amputees in

M a r i n S c h u lt z , ag e 1 3 f r o m

the developing world. The hunt is beginning for the 2015 winner – won’t you join us?

L e t h b r i d g e , A l b e r ta , wa s t h e 2014 Gr and Prize winner of The Next Einstein.

“Anyone who has never made a mistake has never tried anything new.�

Experience

A Truly Giant Life. Now On A Truly Giant Screen.

Einstein 3D: The IMAX Movie Einstein 3d is a thrilling

Now for the first time, the Einstein story is coming to the only screen big enough to capture the story

e xpedition into the life and

of the world’s greatest genius: IMAX 3D. More than a thrilling expedition into a life and mind, Einstein

mind of Albert Einstein and a

3D is a celebration of the power of human imagination. Through the immersive power of the IMAX

c e l e b r at i o n o f t h e p ow e r o f

format, viewers will experience the awe of wonder of Einstein’s most earth-shattering ideas, their

i m ag i n at i o n . F o r t h e f i r s t t i m e

origins and meanings, and the promises they hold for humankind.

o n t h e IMAX s c r e e n , au d i e n c e s will experience the origins

Right now, and for a limited time, there are a few select opportunities for sponsors to share in this

of Einstein’s most earth-

unforgettable cinema event - but they have to act quickly: Einstein 3D is scheduled for a spring

s h at t e r i n g i d e a s .

release, 2016.

P R O

D

U

C

T I

O

N

M

Concept

DEVELOPMENT

A

N

A G

E

M

E

N T

RESEARCH

THE HEBREWUNIVERSITY OF JERUSALEM

FRIENDS OF HEBREW U INTERNATIONAL BOARD HEBREW U’S ALBERT EINSTEIN ARCHIVE

DONORS

ARCHITECT PARTNER MUSEUMS

t

RUN BY

CO-ORDINATION

N O

3D in

T I C

E i n ste

E

100 CONTRIBUTORS

N T

DIRECTOR DANIEL FERGUSON

DINNER OF THE CENTURY

Launch

DESIGN & PRODUCTION RON ARAD

The Hebrew University of Jerusalem

Launch

U

ture e Fu f th so on

INTERNATIONAL NOMINATION COMMITTEE

M

D

The Metrick System

E

P R O

N A G

PRODUCTION STUDIO COSMIC PICTURE

0 V isi

1000 IMAX SCREENS

A

MARKETING

M

Geniu s: 10

Canadian Friends of The Hebrew University of Jerusalem

400 MUSEUMS

THE METRICK SYSTEM

ein nst Ei

The Ein ste i

n

The Ne x

um use M

The Einstein Community

P R O

D

U

C

T I

O

N

M

A

N

A G

E

M

E

N T

The Einstein Museum Decisions/ Functions

The Hebrew University of Jerusalem

International Board

AR

Concept Funding

Canadian Friends of The Hebrew University of Jerusalem

Architect

Donors

C

IC

AR

I

A

C

C

R

IC

Contribution

AR

I

I

C

I

Management

AR

AR

I

Design

I

Genius: 100 Visions of the Future Decisions/Functions

Canadian Friends of The Hebrew University of Jerusalem

International Nomination Committee

Ron Arad

Contributors

Donors

Concept

AR

C

I

Design

AR

AR

I

C

AR

I

IC

Project Management

AR

I

C

I

IC

Production

AR

I

AR

I

IC

The Dinner of the Century

AR

I

I

IC

IC

Canadian Friends of The Hebrew University of Jerusalem

The Hebrew University of Jerusalem

The Metrick System

Judges

Sponsors/Donors

upgrade

AR

I

AR

Selecting Judges

AR

IC

C

Recruiting sponsors/ Donors

AR

I

C

IC

Marketing

C

I

AR

I

Management

C

I

AR

I

I

Winner Selection

I

IC

I

AR

I

AR

I

AR

I

IC

Selection of Contributors

The Next Einstein Decisions/Functions

PR/Social Media

RACI :

I

R: Responsible

A : Ac c o u n ta b l e

C : C o n s u lt

I: Inform

The doer

The buck stops here

I n t h e lo o p

Keep in the picture

Who Is Already Excited For The Einstein Initiative?

Donors Jose Mugrabi $2 million secured

Potential Donors* Shuki Levy Former Partner of Haim Saban & Tori Avey. Received proposal and maybe donate in the next months.

Ryan Kavanaugh Founder and CEO Relativity Media.

Meeting is conformed for June 21st ,2015.

Vivien Duffield The Clore Duffield Foundation. Meeting will be coordinate to the beginning of June, 2015.

Doron Livnat Doron Livnat is Owner and Chairman of the Supervisory Board of ProDelta Holding. Doron Livnat is Chairman of the Supervisory Board of Riwal Holding Group. Riwal is the representative of JLG – Oshkosh.

Frans van Houten CEO of Phillips Nina Storms Dutch-Jewish businesswoman Queen Maxima The Dutch Royal Family. She is the wife of King Willem-Alexander. On 30 April 2013, she became the first Dutch queen consort since 1890. *More to follow

Executive Committee: Confirmed

Prospective

Genius Contributors Waiting For Proposal

Ron Arad

Theo Koffler

Shimon Peres

Judy Tanenbaum

Koffler Family, owner of

Amy Goldberg

Shoppers and Super Pharm

Hollywood Film Producer

Elizabeth Wolfe

Laurence Metrick

Recent President of UJA

Randy Masters Karen Simpson

Charles Bronfman Pinchas Zuckerman Morgan Freeman

Federation of Toronto Linda Mirels

Sara Gottlieb Shuki Levy & Tori Avey

Prospective First 10 Genius Contributors: Frank Gehry Mohammed Yunnus

Jeff Martin

Chris Hatfield

Ambassador Ido Aharoni New York

Steven Speilberg Ellie Weisel

Ambassador Haim Divon

Elizabeth Holmes

The Netherlands

Sheryl Sandberg

International Nominations Committee Confirmed

Prospective

Sanjiv Chopra

Jim Wolfensohn

Former Dean at Harvard

Paul Bronfman

Medical School and brother of Deepak Chopra

Stu Eizenstat Aaron David Miller

Cho-Liang Lin One of the top violinist in the world Jeff Martin Former Apple Executive Ron Arad Gabriel Erem Hanoch Gudfreun

Jeff Skoll

Queen Maxima King of Belgium – King Philippe

The Dalai Lama

Canadian Friends of the Hebrew University of Jerusalem

The Team

Rami Kleinmann

Elan Divon

President & CEO, CFHU

Executive Director, CHFU

As President and CEO of the non-profit Canadian Friends of

Elan Divon is a Harvard-educated author, writer and the

the Hebrew University of Jerusalem (CFHU), Rami leads the

Director of the Einstein Genius Project. He currently serves as

organization to build profile and financial support for Israel’s

Toronto Executive Director for Canadian Friends of The Hebrew

leading research institution. His most recent innovations have

University, while pursuing his writing as a contributor to the

included the first-ever Virtual Marathon for Medical Research

Huffington Post and Beliefnet. Elan is also a former peace camp

and The Next Einstein Program. His fundraising work has been

director and mediator, having worked with conflicted Israeli and

covered in the Wall Street Journal, The Jerusalem Post, and many

Palestinian teens.

other publications.

Yifat Sharon

Miriam Pilc-Levine

Management & Production Consultant

National Director

Yifat is the former Deputy to the Chief of Staff of the

Communications & Marketing, CFHU

Prime Minister of Israel, managing and executing special projects

With over 25 years of communications, marketing and educator

for the office of the Prime Minister. In this role she was producing

experience, Miriam continues to grow Hebrew University’s global

ceremonies and events for visiting heads of states, while

brand awareness, overseeing brand consistency across all digital,

developing relationships with Ministers, Ambassadors and senior

social and mass media. Miriam has also spearheaded a number

officials from all over the world. She has also served as a media

of online philanthropy initiatives including The Virtual Marathon

officer in the communications department of the Prime Minister’s

for Medical Research and The Next Einstein Program.

office, and as a Lieutenant in the Israeli Air Force.

Taran Davies

George Duffield

Daniel Ferguson

Producer, Cosmic Picture

Producer, Cosmic Picture

Producer, Writer & Director,

Taran is a founder of Cosmic Picture,

George is a founder of Cosmic Picture,

Cosmic Picture

and conceived, developed and produced

and an international award-winning film

Daniel has been directing, writing and

the award-winning giant screen films

producer. His films include the giant screen

producing in the giant screen industry

Jerusalem and Journey To Mecca. Taran

production Jerusalem, Milk and Summit’s

since 1998, with credits that include Lost

has produced, written and directed

Dot the I, and Live Free or Die. In 2009,

Worlds: Life In The Balance, Wired To Win:

a number of critically acclaimed

he produced The End Of The Line, which

Surviving the Tour De France, Jerusalem,

documentaries, and his feature-length

received worldwide theatrical release, and

and Journey To Mecca. His most recent

Afghan Stories premiered at the 2001

was hailed as “An Inconvenient Truth for

production is Last Of The Elephant Men,

Venice Film Festival.

the Oceans” by The Economist.

which will have its theatrical release in Canada and France in 2015.

Laurence Metrick

Ellie Metrick

Marina Luong

Principal & Creative Director,

Communication & Marketing

Art Director & designer,

The Metrick System

Manager, The Metrick System

The Metrick System

Laurence is the founder of The Metrick

A graduate of McGill Univeristy and

As an Art Director and Designer, Marina

System, a Toronto and LA-based

Sotheby’s Institute of Art, Ellie has deep

has deep experience in print and digital

marketing, design, advertising, production

experience in marketing, sponsorship and

media, overseeing complex visual

and social media company. Since its

fundraising, most recently as Marketing

programs for clients at Eventscape and

founding in 1991, the work of The Metrick

and Communications Manager for

more recently at The Metrick System.

System has been recognized for its

the National Advertising Challenge,

Her skills include brand and visual

innovative creativity by organizations like

a competition that partners creative

identity, web and social media design and

the Retail Advertising Club of Chicago,

marketers with crowd-sourced creative

production supervision and development.

Applied Arts Magazine, the London

talent, sending the winners to the Cannes

International Advertising Awards, and

Lions International Festival of Creativity.

many others.

Canadian Friends of The Hebrew University of Jerusalem (CFHU), founded in 1944 by Canadian philanthropist Allan Bronfman, promotes awareness, leadership and financial support for The Hebrew University of Jerusalem.

CFHU facilitates academic and research partnerships between Canada and Israel as well as establishing scholarships, supporting research, cultivating student and faculty exchanges and recruiting Canadian students to attend the Rothberg International School. CFHU has chapters in Montreal, Ottawa, Toronto, Winnipeg, Edmonton, Calgary and Vancouver.

In 2008 CFHU undertook a major fundraising initiative to raise $50 million for the Institute for Medical Research Israel - Canada (IMRIC) at The Hebrew University of Jerusalem. Canadian Friends of The Hebrew University of Jerusalem is dedicated to supporting IMRIC through direct funding and by being the catalyst in developing key collaborative medical research partnerships between Canada and Israel.