Digital Signage in Messukeskus, Expo and Convention Center in Helsinki Finland

Digital Signage

Guide and advertise.

Contents

page

Maps of screen and display locations

3

Screens and displays

6

Screens at the entrances

7

Other indoor screens

8

Outdoor displays

9

Conference Centre screens

10

Material specifications

11

Maps of screen and display locations 3 Names and locations of screens and displays Messukeskus Digital Signage – page 4 • • • •

Northern Entrance Lower Gallery Halls 1–3 and 6–7 MOVE1, 3 and 4

Messukeskus Digital Signage – page 5 • • • •

Southern Entrance Upper Gallery and Glass Gallery Halls 4–5 MOVE2

Messukeskus Digital Signage – page 4 • • • •

Horizontal screen Vertical screen

Northern Entrance Lower Gallery Halls 1–3 and 6–7 MOVE 1, 3 and 4

Outdoor display

H612_4 H612_3

H612_1 H612_2

PU2

Hall 6 MOVE 1

MOVE 3

MOVE 4

Media totems 5 pcs

PS1

NORTHERN ENTRANCE

H65

H64

AG65_70

H63 AG63_70

AG64_70

AG65_60_po AG65_60_et

AG64_60_po AG64_60_et

AG63_60_po AG63_60_et

LOWER GALLERY

PS2 AG33_60_po AG33_60_et

AG32_60_po AG32_60_et

AG33_70

AG32_70

AG31_60_po AG31_60_et A31_70

H62

H61

AG62_70 AG62_60_po AG62_60_et EA5_po AG12_60_po AG12_60_et A12_70

H12

H11

Screens in public toilets 2 pcs H33

H32

Hall 3 PU1_etu

PU1_taka

H31

Hall 1

SOUTHERN ENTRANCE

KONGRESSI 1

Messukeskus Digital Signage – page 5 • • • •

Horizontal screen Vertical screen

Southern Entrance Upper Gallery and Glass Gallery Halls 4–5 MOVE2

CONGRESS

Outdoor display

Mitron 1

Conference Centre screen

KU1

WINTER GARDEN

EA3

Mitron 2

Screens in public toilets 2 pcs

EA1 ES1_oik.

ES1_vas.

ES2_oik.

ES2_vas.

ES3_oik.

ES3_vas.

EA4 EA2

UPPER GALLERY YG52_60_po

YG52_60_et YG52_70

H53

YG51_60_et

GLASS GALLERY

MT1

YG51_70 H51

H52

MOVE 2

Hall 5

Hall 1 LG45_oik.

Hall 4

EU1_etu EU1_taka

SOUTHERN ENTRANCE

EA5_et

YG51_60_po

EU2

LG45_vas.

Screens and displays

6

MOVE2 in the halls 4 and 5

Names and locations of screens and displays: PU1

• Lower Gallery, which runs through Messukeskus Helsinki, with entrances to halls 1, 2, 3 and 6 – AG • Upper Gallery located on the second floor, with entrances to halls 4 and 5 – YG • Glass Gallery and the western cloakroom with entrances to halls 1, 2, 4 and 5 – LG • Southern Entrance displays in front of the ticket sales points – ES • Southern lobby, cloakroom and stairs to Lower Gallery – EA

• Northern lobby and cloakroom – PS EU1 EU2

EA3 and EA4

• Screens above the entrances inside the halls and on the pillar in the hall 6 – H

H612_1–4

• Horizontal screen outside the Conference Centre – KU • Screen in the Conference Centre lobby – KONGRESSI • Outdoor displays at the Conference Centre and Holiday Inn entrances – MITRON

PU2

EA5_po EA5_et ES screens EA1 and EA2

• Outdoor displays by the Northern drive-in and near the Northern Entrance – PU • Vertical mobile screens in halls – MOVE and MEDIA

PS1 and PS2

LG45_vas and _oik

• Outdoor displays at the Messuaukio plaza and near the Southern Entrance – EU

MEDIA1– 5

MITRON2

KONGRESSI1

KU1

MOVE1, 3 and 4 in the halls 1–3 and 6 –7

MITRON1

Each hall entrance from the Galleries has two horizontal screens and one vertical screen.

Screens facing south are named with _et and the ones facing north with _po.

The inch-size is included in the name, either _70 for the vertical screen or _60 for the horizontal ones. For instance, a 6.4 horizontal screen facing south at the entrance of the hall 6: AG64_60_et.

Outdoor displays

Screens at the entrances

Vertical and horizontal screens

Horizontal screens at the entrances 7

Screens at the entrances

• material resolution 1,920 x 1,080 pixels

The screens ES1-3_oik and_vas at the Southern Entrance guide visitors in front of the ticket sales points.

Screens at the entrances

Big screens at the entrances: • Above the cloakroom of the southern lobby: EA1 and EA2

PS1 and PS2

• From the direction of the Northern Entrance PS1 at the cash desks located at the entrances and PS2 near the Lower Gallery cloakroom

EA5_et and EA5_po

• At both ends of the escalator leading to the Lower Gallery: EA5_et and EA5_po

ES screens

EA1 and EA2

The screens welcome visitors and serve as the most popular advertising spaces thanks to their good location and eye-catching visibility. With the customised channel solutions, we can highlight advertisements at certain points of time, inform visitors about the advertiser’s location and guide visitors to the desired direction at the event.

ES1-3_oik and_vas

EA1 and EA2

EA5_et

EA5_po

PS1

PS2

Other indoor screens

8

Vertical screens in the lobby EA3 and EA4 guide to the halls 6–7 and to the Conference Centre.

Horizontal screens at the end of Glass Gallery LG45_vas and LG45_oik guide visitors going in the direction of the halls 2, 4 and 5.

At the doorways to halls located in Lower and Upper Galleries, two horizontal screens guide visitors to the south and north. In addition, there is one vertical screen on the wall.

Vertical screens

MOVE2 in the halls 4 and 5

• material resolution 1,080 x 1,920 pixels

Horizontal screens • material resolution 1,920 x 1,080 pixels

• At the doorways of the halls 1 and 3: screens AG12 and AG31–33 • At the doorways of hall 6: screens AG62–65

EA3 and EA4 H612_1-4

• At the doorways of the halls 4 and 5: screens YG51 and YG52

MEDIA1-5

Screens in the halls:

MOVE1,3 and 4 in the halls 1–3 and 6 –7

• In the halls, above the doorways: horizontal screens H11–H65 • On the pillar in the hall 6: vertical screens H612_1–4 Horizontal screens

• Vertical mobile screens MOVE1–4 and MEDIA1–5 Lower Gallery

YG52_60_et

Pillar H612

Vertical screens

AG33_60_po and AG33_70

MOVE

Outdoor displays

9 PU1

The two-sided outdoor displays, EU1 at the Southern Messuaukio plaza and PU1 by the Northern drive-in, will catch eyes in the middle of the busy traffic of the station area.

Outdoor displays

The displays outside the entrances, EU2 at the Southern Entrance and PU2 at the Northern Entrance, guide visitors inside the building.

PU2

The outdoor displays are LEDs and used all around the year.

Southern outdoor displays

EU1

EU2

A two-sided vertical display at the Messuaukio plaza EU1_etu and EU1_taka • material resolution 256 x 384 pixels Horizontal display EU2 by the Southern Entrance • material resolution 640 x 96 pixels

Northern outdoor displays A two-sided horizontal giant display on the Northern side PU1_etu and PU1_taka • material resolution 608 x 336 pixels Horizontal display PU2 at the Northern Entrance • material resolution 304 x 64 pixels

Horizontal display EU2 at the Southern Entrance

Two-sided display by the Northern drive-in PU1

Conference Centre screens

10

The horizontal display KU1 by the doorway of the Conference Centre and the vertical screens Mitron1 and 2 guide visitors inside the building.

Conference Centre indoor screen Conference Centre screen KONGRESSI1 • material resolution 1,920 x 1,080 pixels • sound system available as an additional order

The KONGRESSI1 screen located in the Conference Centre lobby welcomes visitors. The screen can also be equipped with a sound system as an additional order. Customised guide screens are available at the doorways of the meeting and conference rooms.

Conference Centre outdoor displays Horizontal display KU1 at the Conference Centre entrance • material resolution 384 x 64 pixels Vertical screens MITRON1 and 2 at the entrances of the Conference Centre and Holiday Inn • material resolution 1,920 x 1,080 pixels

Indoor screen Outdoor displays

MITRON2 KU1 MITRON1

Conference Centre lobby screen KONGRESSI1

KONGRESSI1

Material specifications

11

Indoor screen resolution

File formats

• Horizontal screens 1,920 x 1,080 pixels

Please take in into account the pixel dimensions of the screens and displays when

• Vertical screens 1,080 x 1,920 pixels

producing the material.

• MOVE screens and Media totems 1,080 x 1,920 pixels

• image files .jpg or .png

• Public toilet screens 1,080 x 1,920 pixels

• video files .mpg, .mp4 or .mov • flash animation .swf • maximum file size 200 Mb, max duration 7 seconds

Outdoor display resolution The outdoor displays are LEDs and used all around the year.

• A two-sided vertical display at the Southern Messuaukio plaza EU1_etu and EU1_taka: 256 x 384 pixels • A two-sided horizontal giant display on the Northern side PU1_etu and PU1_taka: 608 x 336 pixels • Horizontal display EU2 by the Southern Entrance: 640 x 96 pixels • Horizontal display PU2 by the Northern Entrance: 304 x 64 pixels • Horizontal display KU1 at the Conference Centre entrance: 384 x 64 pixels • Vertical screens MITRON1 and 2: 1080 x 1920 pixels at the entrances of the Conference Centre and Holiday Inn

• maximum framerate 24 fps and bitrate 6,000 bps for video

Material specifications

12

Material delivery and schedule

Request a quote for material production

When submitting the material, please state • the advertiser, the event and the display(s)

To request a quote for display communications or to receive more information, please contact graphics@zetadisplay.com or tel. +358 50 409 2593

• date and time if the materials are displayed only at specific times during the event

Material requests should be submitted approximately two weeks before the event

Naming conventions for the material: e.g. EA5et_PS1_PS2_Habitare_1509.jpg

For examples of our services and contents, visit www.zetadisplayfinland.fi

The final materials must be delivered five working days before the event at the latest.

We recommend submitting the files as a download link via suomenmessut.wetransfer.com.

E-mails with attachments not exceeding 10 Mb in size can be sent directly to graphics@zetadisplay.com

Updated 01/2018