TUNING WORLD BODENSEE 2014 | Exhibitor information

EXHIBITOR INFORMATION

INTERNATIONAL EXHIBITION & EVENT FOR CAR TUNING, LIFESTYLE AND CLUB SCENE

1 - 4 MAY 2014 MESSE FRIEDRICHSHAFEN

Concept TUNING WORLD BODENSEE is entirely geared to tuning, combining this with an interactive side programme in a class of its own. To cap it all, everything is staged in a striking way and perfectly marketed. It is the benchmark for all other events in Germany and Europe today. It is not for nothing that we can welcome all trade fair and event colleagues to Friedrichshafen every year.

Innovation TUNING WORLD BODENSEE constantly reinvents itself – be it with thrilling competitions such as the European Tuning Showdown, or Europe’s most leading-edge and innovative trade fair homepage in the area of cars. Furthermore, “free parking” for visitors – introduced a few years ago – is being continued. After all, if we’re going to hold a trade fair at which the car is central, this accords it a very special honour. Sensing the zeitgeist and consistently bringing it to life is the credo of the trade fair organisers at Lake Constance.

Media power 22 TV crews and over 300 journalists are hard facts that can’t be overlooked. The same goes for the media power that we generate ourselves. Whether footage material for the TV stations, features for radio, or clips for YouTube, Facebook, our homepage and other channels – we ensure that the theme of tuning is publicised perfectly during the trade fair.

Huge advantages There are plenty of trade fairs and events, but it’s only Friedrichshafen that can deliver: •

• • •

a perfect location in an economically powerful four-nation region high purchasing power high quality of visitors Lake Constance as an event venue with great scope for corporate events and visitor incentives

4-nation region

approx. 100,000 visitors

the mecca of tuning free parking

our own radio traffic service

innovative website

finger on the pulse high purchasing power a dedicated team

22 TV crews over 300 journalists

high quality of visitors an atmosphere that makes you feel at home

the perfect event venue a sophisticated concept

Statements Sabine Stiller, Marketing Yokohama Reifen: “We are entirely satisfied with how TUNING WORLD BODENSEE went. Once again it was a beautiful trade fair and, with our new stand concept, we succeeded in getting close to our public, and were able to offer them a great platform for our brand, products, and our partners’ vehicles. We are also delighted with the fantastic spirit of the trade visitors and end consumers.”

Ben Arnold, Editor-in-chief AUTO BILD SPORTSCARS: “We are delighted with how well our 500+ stand was received by the public. A premium trade fair like TUNING WORLD BODENSEE is the perfect setting for this kind of premium presentation.”

Dirk Hattenhauer, Project Manager Marketing Tuning, Motorsport und Classic, Sonax GmbH: The mood is good and sales are probably going to be higher than last year. The place was jumping at the weekend, particularly on Saturday. Everything fits.

As ever, the trade fair is perfectly organised.”

Daniela Flick, Marketing Heinrich Eibach GmbH: “2013 confirmed what has been the case in past years: TUNING WORLD BODENSEE is one of the most important, must-see trade fairs. The event is so well established that our customers come back to visit us here every year. This regularity is very important to us.”

Facts VISITOR RESPONSES:

EXHIBITOR RESPONSES:

How would you evaluate TUNING WORLD BODENSEE overall?

Did you enjoy being at TUNING WORLD BODENSEE 2013?

74%

Yes: 96 % | No: 3 %

Very good or good: 74% Satisfactory: 18 % | Poor: 2 %

Will you be exhibiting again at TUNING WORLD BODENSEE 2014?

Will you visit TUNING WORLD BODENSEE again next year?

Yes, definitely: 84,2 % | No: 3 %

reference: Gelszus Messe-Marktforschung GmbH

96%

84,2%

Yes, definitely: 93 % Probably not: 7%

93%

Impressions 2013

Contact & Information DIRK KREIDENWEIß PROJECT MANAGER

LUDWIG MEIER HEAD OF MARKETING

Tel. +49 (0) 7541 708 - 444 dirk.kreidenweiss@messe-fn.de

Tel. +49 (0) 7541 708 - 353 ludwig.meier@messe-fn.de

SILKE HEIDER PROJECT COORDINATOR

NICOLE KIENZLE MARKETING & ADVERTISING

Tel. +49 (0) 7541 708 - 403 silke.heider@messe-fn.de

Tel. +49 (0) 7541 708 - 349 nicole.kienzle@messe-fn.de

MARC MAISCH SUPPORTING PROGRAMME Tel. +49 (0) 7541 708 - 419 marc.maisch@messe-fn.de FRANK GAUß PRESS Tel. +49 (0) 7541 708 - 310 frank.gauss@messe-fn.de

ACCOMMODATION & ONLINE BOOKING Tourist Information Friedrichshafen P.O. Box 2480 88014 Friedrichshafen Tel. +49 (0) 7541 3015 - 13 Fax. +49 (0) 7541 72588 tourist-info@friedrichshafen.de www.friedrichshafen.info

Organizer

www.tuningworld.de Find us on facebook: www.facebook.com/tuningworldbodensee www.facebook.com/misstuning.info www.facebook.com/misstuningleo

Neue Messe 1 88046 Friedrichshafen tuning@messe-fn.de www.messe-friedrichshafen.de