TUNING WORLD BODENSEE 2019 | Exhibitor documents

2019 EXHIBITOR DOCUMENTS

FAIR | SCENE | EVENT

TUN I NG WO R L D

BODE NSE E MAY 3 - 5, 2019 MESSE FRIEDRICHSHAFEN

www.tuningworldbodensee.com

We l c o m e t o t h e 1 7 th

TUNING WORLD BODENSEE

Individual

We’re familiar with tuning trends and offer exactly those new features that our visitors expect from us – every year.

Unconventional We take the route that’s best for you – because concepts don’t only have to work on paper but at the trade fair stand as well.

Professional We know how the industry works – because we aren’t only organising a trade fair: we are helping to enrich and shape the scene with our event.

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We calculate emotional experiences on a rational basis.

For Yokohama Tyres, for 16 years the Tuning World Bodensee has been its most important public appearance, and we continue to enjoy this event. We love the emotion and atmosphere here, and appreciate the trade fair as the ideal platform for presenting our products.

Sabine Stiller, Marketing Manager Yokohama Tyres

In 2019, TUNING WORLD BODENSEE will run for three days – brought forward to the beginning of May. Why? Because lots of our exhibitors have been asking for an event at the start of the season. Because an early date offers planning security for several years in advance. Because compressing the fair into three days offers genuine savings potential, particularly for exhibitors.

And, last but not least, because our and your customers have the most purchasing power at the start of the month.

That is why we have chosen the first weekend in May for the coming years.

We’re counting on you!

Included as standard:

B2C, USP, ROI

> 98.000 Visitors

Clubs, associations, individualists

Young, mobile, affluent

> 200 Exhibitors

Direct access to the target group

Networking with the tuning scene

Tuning stars & starlets

Attractive side events

Enormous media impact

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Where we are:

Pole Position Those who love tuning love our trade fair – and for them, the kilometres they cover on the road are part of the experience. Every year this premium event attracts fans from Germany, Austria, Liechtenstein and Switzerland. Northern Italy and Alsace are also seen as powerful tuning markets that you can reach at the TUNING WORLD BODENSEE.

Wiesbaden Mainz

True Passion

knows no bounds.

SOUTH GERMANY

Stuttgart Munich FRIEDRICHSHAFEN

Zurich Bern SWITZERLAND

The Messe Friedrichshafen is a truly beautiful venue with a very congenial public and lots of natural light in the exhibition halls.

We are very satisfied with our appearance at the Tuning World Bodensee, have had very good dialogue with our target group and simply enjoy being here.

JĂśrg Hoffmann, Sales D/A/CH, Thyssen Krupp Bilstein GmbH

Nuremberg

Vorarlberg

Innsbruck AUSTRIA

LIECHTENSTEIN

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TargetGroupDynamic Every trade fair visitor is a fan, and every fan invests in his hobby: lots of time, blood, sweat and tears – and a not insignificant amount of money. Let us help you turn your products into must-haves, your brand into a love brand, and your fans into customers.

Early Adopters People who visit trade fairs want the newest of the new, the cool innovations, those products that are anything but standard.

That’s even more the case with the tuning scene. Exploit this potential and wow the trendsetters at our trade fair – so that people will already be talking today about your products of the future.

Opinion-makers Clubs and crews are the backbone of the trade fair and often also of the local tuning scene. With their passionate enthusiasm on the one hand and their great technical skills on the other, they are the people who tuning newcomers learn from, and who they listen to. “Positively impressed” is followed by “positively influenced” – and you’re already right up close to your target group.

Multipliers Our visitors are mostly young, with dense social networks. They’re active on lots of online platforms – and that makes them the perfect brand ambassadors for your business. We will help you to organise your trade fair presence in such a way that it will automatically be carried out into the world by the visitors – both online and in real life.

Bloggers & Journalists Whether it’s in the classic press or on social media channels: you can’t miss our topics at the TUNING WORLD BODENSEE. Print, radio and TV features, YouTube clips, comprehensive video material and the Social Wall guarantee huge media feedback from which you are sure to benefit.

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821

4,500

print & online articles

1 million

98,930

mentions with hashtag #tuningworldbodensee

website visits

fans on Facebook & Instagram

31

broadcast radio features

42,000

page interactions

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Cars out. Tuners in.

Destination set.

If you don’t get on board here, you’ll really be missing out: working with you, we’re opening a test track in our grounds.

What does that give you? Your target group right at the wheel!

DIRECT I N N OVAT I VE With the test track we are once again offering you an innovation that really strikes a chord with our and your visitors.

EFFICIENT Just looking is cool, touching is better, driving is the best. Show the visitors that your solutions not only look good at the stand but look fantastic on the road.

A guaranteed hit!

We make it easy for you and deal with all organisational matters.

You get valuable feedback from potential customers.

Louder than the exhaust pipes:

A blaze of flashbulbs

MISS TUNING Stars & Starlets Naturally, a Miss Tuning is nice to look at.

But a look at the public will give you at least equal pleasure.

The vote for the MISS TUNING is one of the trade fair highlights, and it’s a hugely well-attended event every year. So what better place for your advertising message, where all eyes are gazing at her longingly?

Our star guests from the tuning scene are also worth a look – at your stand, for instance.

When cool dudes like Ken Block, Sidney Hoffmann or JP Kraemer show up, attention is guaranteed.

For us, the Tuning World Bodensee is a must. We are also totally involved in marketing terms and, with our partners Ken Block, JP Kraemer and John D’Agostino, we are helping to enhance the trade fair.

Manfred Hoffmann, Managing Director Sonax GmbH

WE’LL MAKE A SCENE FOR YOU – AND IT WILL BE VERY MEMORABLE.

WANT TO JOIN IN?

Then register now!

On the starting line for you

DIRK KREIDENWEIß SHOW DIRECTOR

ELENI KUGLER COMMUNICATION

Tel. +49 (0) 7541 708 - 444 dirk.kreidenweiss@messe-fn.de

Tel. +49 (0) 7541 708 - 318 eleni.kugler@messe-fn.de

SILKE BIBER EXHIBITOR SERVICES

NICOLE FABRICIUS MARKETING AND MEDIA

Tel. +49 (0) 7541 708 - 403 silke.biber@messe-fn.de

Tel. +49 (0) 7541 708 - 349 nicole.fabricius@messe-fn.de

MARC MAISCH SUPPORTING PROGRAMME Tel. +49 (0) 7541 708 - 419 marc.maisch@messe-fn.de

ROOM RESERVATIONS Tourist Information Friedrichshafen Postfach 2480 88014 Friedrichshafen Tel. +49 (0) 7541 3015 - 13 Fax. +49 (0) 7541 72588 messe.ti@friedrichshafen.de www.friedrichshafen.info

Organizer

Neue Messe 1 88046 Friedrichshafen tuning@messe-fn.de www.messe-friedrichshafen.de

Find us on facebook: www.facebook.com/tuningworldbodensee www.facebook.com/misstuning.info

www.tuningworldbodensee.com