TUNING WORLD BODENSEE 2012 | Exhibitor Information

INTERNATIONAL EXHIBITION & EVENT FOR CAR TUNING, LIFESTYLE AND CLUB SCENE

28 APRIL – 1 MAY 2012 MESSE FRIEDRICHSHAFEN

2012

EXHIBITOR INFORMATION

THE TENTH TUNING WORLD BODENSEE 2012 It is rare that an event has such a positive influence on an industry as TUNING WORLD BODENSEE does.

Car tuning used to be regarded as a figure of fun – or just plain boring - , but since 2003 it has been elevated to its rightful place

by TUNING WORLD BODENSEE, on a prestigious platform where it has successfully forged a perfect blend of industry, trade and club scene.

The interactive concept of TUNING WORLD BODENSEE was and is a pioneering one. Outstanding productions and entertainments have become much admired in the world of exhibitions, and are now often copied, with more or less success. In terms of PR, totally new dimensions have been reached with “Miss Tuning”, now protected all over Europe, and by involving cult organisations or figures like “West Coast Customs” or “Shaggy”.

What we have achieved up to now can be seen as our commitment to the future.

You can be sure that we will continue to “do the impossible”, and will reinvent ourselves now and again!

Trendsetter

MESSE FRIEDRICHSHAFEN – THE VENUE THAT HAS IT ALL MESSE FRIEDRICHSHAFEN, one of the most modern exhibition grounds in Europe, sets the standards in terms of functionality and architecture. The central location of Friedrichshafen at the heart of Europe gives you fantastic opportunities. Germany, Austria and Switzerland converge at the Lake Constance to form one of the most significant markets on the Continent.

ECONOMIC POWERHOUSE In regional rankings carried out by Focus Money (2010), the Lake Constance region was rated number 1 in the whole state of Baden-Württemberg in terms of economic strength.

LOOKING TO THE FUTURE The Lake Constance region was ranked 23 out of 412 according to the 2010 Prognos AG Future “Regions” Atlas.

WE ARE THE TRENDSETTERS TUNING WORLD BODENSEE has brought big changes to the world of tuning, and to the market. Messe Friedrichshafen is the frontrunner in tuning, and has won international acclaim, with hundreds of enthusiastic followers.

Exhibitors and visitors alike agree: TUNING WORLD BODENSEE is cool, fun, happening, friendly and cutting-edge.

Journalists from all around the world are also keen to find out about this brilliant and unique event: around 400 media representatives from 18 countries visited the Lake Constance in 2011.

Feedback WHAT THE EXHIBITORS SAY Harald Schmidtke, Association of Automobile Tuners: “As we saw most strikingly on Saturday and Sunday, the appeal of TUNING WORLD BODENSEE is as strong as ever.

All in all, it was a superb tuning and accessories event. The schedule for the next few years has been fixed for an equal numbers of visitors.”

Rolf Joachim Kurz, Yokohama Tyres: “You only need three words to describe our impression of TUNING WORLD BODENSEE 2011: It was great!

The wonderful spring weather set the mood for us, and for lots of tuning enthusiasts, to enjoy the TWB. We were able to tell dealers and end-users about the development of Yokohama’s BluEarth tyre technology, our exciting fuel-efficient,

low-noise and sustainable innovation.

In addition, we presented award ceremonies (4x4 Award, Tuning Award, Truck Award) which attracted numerous visitors.

Everything goes to show what a valuable platform TUNING WORLD BODENSEE offers us. We are now looking forward to TUNING WORLD BODENSEE 2012.”

Ron Ziegler, BMW Group: “BMW Performance Product Series at Tuning World Bodensee 2011 – a successful follow-on from the successful launch.

Very positive feedback at the stand (extended to a total of 200 square metres) and the M Performance products presented for the first time. The vehicles exhibited – the BMW 120d, BMW X6 xDrive35i and the BMW M3 Coupé – were enthusiastically received, as was the

spectacular supporting programme with a DJ and an exciting competition. BMW is looking forward to meeting up again in 2012.”

Gerd Wellhausen, Pioneer Electronics: “We know that end-users are very interested in our products. No matter where our stand is at TUNING WORLD BODENSEE, we always have visitors.

With entertainment provided by The Checker, we fit into the fair perfectly, and our visitors know that we take them seriously.

TUNING WORLD BODENSEE is my favourite exhibition, and I believe that exhibitors and visitors are well aware of the effort and expense put into making this such a successful event.”

Facts VISITOR COMMENTS:

EXHIBITOR COMMENTS:

What overall rating do you give TUNING WORLD BODENSEE?

Did you enjoy exhibiting at TUNING WORLD BODENSEE 2011?

Very good / good: 90 % | Satisfactory: 8 % | Poor: 2 %

Yes: 91 % | No: 6 %

Will you come back to TUNING WORLD BODENSEE again next year?

Will you come back next year to TUNING WORLD BODENSEE 2012 as an exhibitor?

Yes, definitely: 97 % | No: 3 %

Yes, definitely: 86 % | No, probably not: 8%

(Visitor survey 2011)

(Exhibitor survey 2011)

Exhibition Pure tuning!

That’s what Friedrichshafen stands for. Every year, the “Who’s Who” of the industry exhibit their products at TUNING WORLD BODENSEE. No wonder.

Switzerland, Austria and southern Germany are considered to be the strongest tuning markets, with high purchasing power, and low unemployment levels.

Event Fabulous parties, spectacular shows, unique acts und sensational star guests.

These events ensure that TUNING WORLD BODENSEE is a phenomenal experience.

Club scene You won’t find more clubs or cool characters or style gurus anywhere else.

The “heart of the industry” beats here in Friedrichshafen.

There is plenty of opportunity to meet people here, and there’s an unbelievably vibrant media response.

INTERNATIONAL EXHIBITION & EVENT FOR CAR TUNING, LIFESTYLE AND CLUB SCENE

28 APRIL – 1 MAY 2012 MESSE FRIEDRICHSHAFEN

Contacts DIRK KREIDENWEIß PROJECT MANAGER

FRANK GAUß PRESS

Tel. +49 (0) 7541 708 - 444 Fax. +49 (0) 7541 708 - 2401 dirk.kreidenweiss@messe-fn.de

Tel. +49 (0) 7541 708 - 310 Fax. +49 (0) 7541 708 - 2310 frank.gauss@messe-fn.de

SILKE HEIDER PROJECT COORDINATOR

LUDWIG MEIER HEAD OF MARKETING

Tel. +49 (0) 7541 708 - 403 Fax. +49 (0) 7541 708-2403 silke.heider@messe-fn.de

Tel. +49 (0) 7541 708 - 353 Fax. +49 (0) 7541 708 - 2353 ludwig.meier@messe-fn.de

MARC MAISCH SUPPORTING PROGRAMME

MIRIAM BRUNGS MARKETING AND ADVERTISING

Tel. +49 (0) 7541 708 - 419 Fax. +49 (0) 7541 708 - 2419 marc.maisch@messe-fn.de

Tel. +49 (0) 7541 708 - 357 Fax. +49 (0) 7541 708-2357 miriam.brungs@messe-fn.de

PROMOTION

ACCOMMODATION

Neue Messe 1 88046 Friedrichshafen Postfach 2080 88010 Friedrichshafen tuning@messe-fn.de www.messe-friedrichshafen.de

Tourist Information Friedrichshafen Postfach 2480 88014 Friedrichshafen Tel. +49 (0) 7541 3015 - 13 Fax. +49 (0) 7541 72588 tourist-info@friedrichshafen.de www.friedrichshafen.ws

www.tuningworldbodensee.com