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Exhibitors’ information

the electric avenue 3rd expo for sustainable mobility

June 2 – 5, 2011 Messe Friedrichshafen

the electric avenue Expo

Key information on the 3rd expo for sustainable mobility • • • • • •

4.000 m2 of exhibition space in hall A2 43.000 visitors (including KLASSIKWELT BODENSEE) Outdoor test track (800 metres) Indoor track for e-bikes “tea info forum” in hall A2 Guaranteed starting place for exhibitors in the CLASSICS PARADE of the Motor Classic on the new, extended trade fair circuit on Saturday evening

• • • • •

Guaranteed starting place for exhibitors at the “Around the lake” Presentation of the second e-car awards by AUTO TEST E-mobility convention held by INCOVISion Strong media response due to new supporting programme Great visitor interest generated by the KLASSIKWELT BODENSEE parallel event

Media response: “Messe Friedrichshafen is situated between our two locations in Munich and Zurich. It therefore offers us a great opportunity to delight car fans with a unique Tesla roadster experience. Next year we hope “the electric avenue” will display even more e-mobility that makes it a real experience for visitors. For Tesla Motors, e-mobility means the clear, uncompromising switch from fossil fuels to renewable sources of energy. This means high performance and driving pleasure can be enjoyed with a clear conscience.” Craig Davis, Sales and Marketing Director Europe, Tesla Motors

Messe Friedrichshafen: the finest expertise in mobility!

With 85,000 m2 of exhibition space, Messe Friedrichshafen offers a trade fair ground that leaves nothing to be desired: state-of-the-art architecture, short distances and a high “feel-good factor”. And all of this in the prosperous border triangle where Germany, Austria and Switzerland meet.

Within a few years, Messe Friedrichshafen has become Germany’s number-one mobility exhibition. Trade fairs like TUNING WORLD BODENSEE, EUROBIKE, INTERBOOT, AERO, KLASSIKWELT BODENSEE, THE ELECTRIC AVENUE oder MOTORRADWELT BODENSEE are often the leading fairs in their industries throughout Europe. This is the place where exhibitors meet a highly competent trade fair team with a great deal of passion for the subject of mobility.

The main features of the 3rd electric avenue expo at a glance Sales


Your participation in “the electric avenue” enables you to make new contacts to potentially interested buyers. This is where you meet the customers of tomorrow. The consciously dynamically designed trade fair concept generates sales-promoting emotions and builds brand identity. Together with the parallel event KLASSIKWELT BODENSEE around 43,000 enthusiastic technophile visitors will be attracted as potential buyers.

Electromobility is currently the topic on everyone’s lips and gaining a great deal of media attention. Despite this fact there is still a major deficit regarding knowledge and information about this key mobility technology. This is where you come in. Help to alleviate the misgivings of potential customers and do the necessary groundwork by raising public awareness. Make use of “the electric avenue” as a know-how platform and inform the customers of tomorrow about the future of mobility.

Media response: “The expo ‘the electric avenue’ presents an exciting overall concept that offers a unique, comprehensive, fine display in combination with the KLASSIKWELT BODENSEE vintage car fair. We are concerned with the mobility of the future and here in Friedrichshafen our concept worked very well. You haven’t seen the last of us.” Uwe P. Deller, Head of Technology Communication, Adam Opel GmbH

“The concept of bringing the past together with the future is a great idea. Unfortunately the topic of electrification is still in its infancy, at least as far as cars are concerned. For that reason our convention for industry experts was a good complement to the ‘electric avenue’ expo, which was mainly designed for consumers. The trade fair in Friedrichshafen gave us a good idea of what is currently available on the market. Many thanks for the good cooperation.” Heiko Dehning, Senior Partner and Chairman of INCOVIS AG

Test track

Product and information talks

Experiencing electromobility is a must. The huge outdoor test track is the highlight of the trade fair. Use this top marketing tool and invite your visitors to a test drive on the EnBW trade fair circuit. Only those who have sat behind the wheel of an electric car can comprehend the indescribably enthralling feeling of noiseless mobility.

The “tea info forum” at the centre of hall A2 will be the new central meeting point for visitors interested and those wishing to take a test drive. Exhibitors can distribute information about the innovative technology in electric vehicles and prove their expertise. You can also answer the questions put by the public and take advantage of the contacts that arise in the B2B field at the same time.

Trade convention A great many experts from the industry will be meeting at the second INCOVISion trade convention for electrical mobility being held at “the electric avenue” in Friedrichshafen. This is the place where experts and managers from business and science come to exchange views and knowledge. This is also the place to get the very latest report on the current state of technical development. This is where future laws, promotional approaches and technical feasibility will be discussed.

the electric avenue Expo


Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen

Roland Bosch Project Manager Tel.: +49 (0) 7541 708-358 Fax: +49 (0) 7541 708-2358

Alexandra Sch端ttler Project Assistant Tel.: +49 (0) 7541 708-373 Fax: +49 (0) 7541 708-2373

Daniel Rest Project Assistant Tel.: +49 (0) 7541 708-365 Fax: +49 (0) 7541 708-2365

Christine Garbe Project Assistant Tel.: +49 (0) 7541 708-420 Fax: +49 (0) 7541 708-2420

The expo for sustainable mobility is being held at the same time as the KLASSIKWELT BODENSEE. the electric avenue Expo

the electric avenue 2011 | Exhibitor's information  

3rd expo for sustainable mobility June 2 – 5, 2011Messe Friedrichshafen

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