INTERBOOT 2014 | Exhibitors' information

Captivating exhibition experience promising location unique feeling honest cooperation best preconditions for joining in!

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INTERBOOT PURE PLEASURE

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53 rd INTERNATIONAL WATER SPORTS EXHIBITION 20 - 28 SEPTEMBER 2014

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EXHIBITORS’ INFORMATION 50°

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Ivo Herzog, CEO, Herzog Marinecenter AG: “We have had positive results at the INTERBOOT 2013. We were able to make a lot of interesting contacts, which have resulted in some business. We are satisfied and are looking to the future with optimism. We will be back at the INTERBOOT next year.“ Gerhard Schöchl, CEO, Sunbeam Yachts Schöchl Yachtbau GmbH: “The INTERBOOT has always been a good show. The visitors are in a positive mood. The organization of the show is very good and the team exudes warmth.

Our business success here has been positive in two respects - first because the sales themselves have been satisfactory and second because they have been evenly distributed among our customers from Austria, Switzerland and Germany.

You can see that the entire region here in the south is in a positive mood.“ Gregor Zurfluh, CEO, Fallenbach Werft AG, (Dufour/Seascape): “So far, we are pleased with how this year’s show went. Although it felt like less was happening during the week, the right customers were here. They were interested and ready to buy. We already sold our largest boat, the Dufour 500, during the show. I consider that a good sign, especially for boats in our size class. We have been coming to the INTERBOOT for over 30 years and for us it is the most important show for our Swiss customers.“

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| T he INTERBOOT highly appeals to watersports enthusiasts. The visitors are not just “curious“, but have a real interest.

Non-water sports athletes

17,7 %

Water sports athletes

82,3 % 5%

25 %

50 %

75 %

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Captivating Exhibition Experience 55°

The INTERBOOT wants to win people over to watersports.

Every year new, creative and innovative concepts make it a

and underwater, on the INTERBOOT Media day. Experience values which benefit you as an exhibitor.

captivating exhibition experience. The first computer-aided 54°

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watersports information desk is an example from the past.

Outside the exhibition time we are on tour with the

The successful Liquid Quarter Mile, first conducted in 2006,

INTERBOOT, as ambassadors of watersports on-site in our target

which focuses on the power of motorboats or the world-class

countries. All year round the well-established INTERBOOT Card

wakeboard-event Cash for Tricks are others.

offers exclusive benefits and events for its growing community of watersports enthusiasts.

Among others, the INTERBOOT fair owes its attractiveness to its 52°

multi-faceted supporting programme. With the INTERBOOT SPORTS

GROUP we organise about 500 events annually which appeal to both passionate water sports enthusiasts and new groups of potential customers. We invite you to look, cheer along and join 51°

in. The fun and excitement of watersports transmit the spark to the visitors as well as to the media: So, with expert guidance, the journalists get active themselves, in the water, on the water 50°

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| Hamburg

| Berlin 58°

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| The visitors from the catchment area of the INTERBOOT fair are well-funded.

Purchasing Power 2013 per Inhabitant, Source: www.gfk.com/de

| Frankfurt

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All of Germany

20.621 Euro

Baden-Wuerttemberg

22.115 Euro

Bavaria

22.508 Euro

Austria

21.295 Euro

Switzerland

31.666 Euro

Liechtenstein

58.844 Euro 20.000 Euro

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| Strasbourg | Munich

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| Salzburg

F | Zurich

FL

| Innsbruck

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CH

| Geneva

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40.000 Euro

| Milan

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| Genoa 53°

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Promising Location At the INTERBOOT at the Lake of Constance we present your products and services amidst one of the most popular watersports areas of Europe. The fact that you are in the centre of markets with a high purchasing power, makes the location even more attractive.

Its direct catchment area includes the countries Liechtenstein, Switzerland, Austria, as well as Southern Germany. About 14.3 million people with an above-average available income, compared to the

David Clavadetscher, Managing Director of the Swiss Boatbuilders Association: “Fundamentally, the Swiss exhibitors at the INTERBOOT are very satisfied. As in the past, we have continued to notice how many well-qualified Swiss visitors we have here at the show. Interested buyers tend to visit during the week. The expo’s supporting program with the Trade Fair Lake and the INTERBOOT Harbor are a delight for exhibitors and visitors alike. With its efforts to encourage the next generation, ‘Cash for Tricks’ and the INTERBOOT youth camp, the INTERBOOT has set the right course.“

rest of Europe, live here. The INTERBOOT compels through visitors who are interested in watersports and also have the financial possibilities to invest in their passion.

The majority of international visitors comes from Switzerland which has the highest concentration of boats in relation to the number of inhabitants, by the way, with 100,000 licensed sports boats. The fact that so many watersports enthusiasts from neighbour countries visit the INTERBOOT, is not least due to the close

Peter Grimm, Member of the management and co-owner, Brunnert-Grimm AG: “The INTERBOOT is always at the right time of the year, first because the customers take the positive feelings of summer with them and because it gives us enough time to deliver the boats that are ordered right on schedule for the start of the 2014 season. In 2013, like every year, we saw strong interest from the public with a high proportion of trade visitors who weren’t just interested in looking but were very inquisitive, which is why we are expecting some business to come out of the show once it’s over. I estimate that there were more Swiss at the show this year than last year. For our company, the INTERBOOT remains the most important event outside of our shipyard. We feel very comfortable here in Friedrichshafen and interested members of the public as well as existing customers enjoy coming to visit us here at the show.“

cooperation of the INTERBOOT with the Swiss Boat Builders Association (SBV).

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Patric Polch, CEO, Boote Polch KG: “We are satisfied with the show. The visitors were interested and there were a lot of Swiss guests at our stand. We also noticed that a lot of sail boaters visited the motorboat halls, which is great for us, because our products are also well-loved by sail boaters who want to switch over to motor boating. Our experience here at the INTERBOOT has been one of a very professional and warm expo team - from the parking attendant to the head of the expo.“

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| T he INTERBOOT 2013, with its fair and harbour combination, was well-visited.

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Fair grounds

89.600

INTERBOOT harbour

35.000

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Unique Feeling 55°

The comfort of the Friedrichshafen fair, the architecture, the

fits under real conditions or invite interested people to an ample

modern infrastructure, as well as the dedicated and personal

trial trip. Spectacular sports and show events in the harbour area

­service militate in favour of the INTERBOOT. Among others, the in-

and along the whole Friedrichshafen lake front provide for a high

ternational watersports exhibition owes its inimitable atmosphere

­media coverage and a high volume of visitors. Experiencing top-

to its location within the scenic region of the Lake of Constance.

class watersports that closely is a unique feeling!

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But for us, the Lake of Constance is more than just a nice scenery.

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The INTERBOOT harbour at the lake is an integral part of the fair concept – as a 535 square kilometres big watersports test area of a class of its own.

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With more than 100 berths, the INTERBOOT harbour offers ­numerous exhibitors the possibility to present their products not only in the exhibition halls, but also in their natural element, 51°

the water. Here you can demonstrate novelties and product bene-

Goran Pitesa, Sales Director, Bavaria Yachtbau GmbH: “All in all, we are satisfied with the response at both stands - in the motorboat and in the sailboat areas. Our expectations were met from the dealer as well as the visitor side. The market here in the south is picking up again slightly. The cooperation with Messe Friedrichshafen is excellent. The INTERBOOT radiates a good atmosphere.“ Ed Houben, Sales Engineer, Linssen Yachts: “This year we are very satisfied with the visitor numbers and also with the quality of the guests. Sales are certain to result from this show, I’m sure of that.

We are also very pleased with the exhibition hall planning at the INTERBOOT. Every visitor gets his money’s worth here. Friedrichshafen is a very high-quality show for us.“

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53 rd INTERNATIONAL WATER SPORTS EXHIBITION

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For joining in!

20 - 28 SEPTEMBER 2014 57°

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Organiser Messe Friedrichshafen GmbH

Honest Cooperation

Neue Messe 1 88046 Friedrichshafen

At the Friedrichshafen exhibition you will get service and find contact people you can rely on. Our experienced project team personally cares for the exhibitors‘ needs and counts on an honest cooperation. Professionality hand in hand with humanity. With our

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T +49 | 0 | 7541 | 708 | 0 F +49 | 0 | 7541 | 708 | 110 www.interboot.com 54°

efforts we want to make your INTERBOOT fair presence a stressless success. We invite you to Tourist-Information Friedrichshafen

be an exhibitor at the 53 rd INTERBOOT!

Bahnhofsplatz 2 88045 Friedrichshafen Dirk Kreidenweiß Show Director T +49|0|7541|708|401 F +49|0|7541|708|333 dirk.kreidenweiss@messe-fn.de Stefanie Straub Project Coordinator T +49|0|7541|708|402 F +49|0|7541|708|333 stefanie.straub@messe-fn.de

T +49 | 0 | 7541 | 3001 | 0 F +49 | 0 | 7541 | 72588 tourist-info@ friedrichshafen.de www.friedrichshafen.info Tanja Kösling Project Coordinator T +49|0|7541|708|457 F +49|0|7541|708|333 tanja.koesling@messe-fn.de

Marc Maisch Events & Programmes T +49|0|7541|708|419 F +49|0|7541|708|333 marc.maisch@messe-fn.de

Airport Friedrichshafen

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www.fly-away.de

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