INTERBOOT 2013 | Exhibitors' information

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Captivating exhibition experience promising location unique feeling honest cooperation best preconditions for joining in!

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INTERBOOT PURE PLEASURE

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52nd INTERNATIONAL WATER SPORTS EXHIBITION 21 - 29 SEPTEMBER 2013

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EXHIBITORS’ INFORMATION 50°

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Klaus Boesch, General Manager at Boesch Motorboote AG, Kilchberg/Switzerland: “Of course, the main thing about this year’s INTERBOOT was the new exhibition layout. My impression of this was very positive. The halls seemed fuller and more lively. This liveliness carried over to the visitors, and you could feel their enthusiasm.

At our stand, we also received a lot of interest in our sales and service offers. Our boats at the INTERBOOT Harbour were often booked for test runs. We’re happy with this year’s INTERBOOT all around.”

Bernd Flügel, General Manager at Water Colors International Sports GmbH, Hof/Germany: “INTERBOOT has been fantastic for us, and when the weather cooperated, we got enormous crowds on both weekends. Our leisure sport areas, such as longboards, were also very well received. As for our stand-up paddling sector, we’ll probably be sold out on Sunday, which we didn’t expect.”

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| T he INTERBOOT highly appeals to watersports enthusiasts. The visitors are not just “curious“, but have a real interest.

Non-water sports athletes

17,7 %

Water sports athletes

82,3 % 5%

25 %

50 %

75 %

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Captivating Exhibition Experience 55°

The INTERBOOT wants to win people over to watersports.

Every year anew, creativity and innovative concepts make it

and underwater, on the INTERBOOT Media day. Experience values which benefit you as an exhibitor.

a captivating exhibition experience. The first computer-aided 54°

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watersports information desk is an example from the past.

Outside the exhibition time we are on tour with the

The successful E-Boat Forum, first conducted in 2012, which

INTERBOOT, as ambassadors of watersports on-site in our target

focused on the practicality of electrically-driven boats, is cur-

countries. All year round the well-established INTERBOOT Card

rently giving directions for the future.

offers exclusive benefits and events for its growing community of watersports enthusiasts.

Among others, the INTERBOOT fair owes its attractiveness to its 52°

multi-faceted supporting programme. With the INTERBOOT SPORTS

GROUP we organise about 500 events annually which appeal to both passionate water sports enthusiasts and new groups of potential customers. We invite you to look, cheer along and join 51°

in. The fun and excitement of watersports transmit the spark to the visitors as well as to the media: So, with expert guidance, the journalists get active themselves, in the water, on the water 50°

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| Hamburg

| Berlin 58°

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| The visitors from the catchment area of the INTERBOOT fair are well-funded.

Purchasing Power 2012 per Inhabitant, Sources: www.gfk.de/www.mb-research.de

| Frankfurt

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All of Germany

20.014 Euro

Baden-Wuerttemberg

21.926 Euro

Bavaria

22.212 Euro

Austria

20.613 Euro

Switzerland

31.666 Euro

Liechtenstein

56.978 Euro 20.000 Euro

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| Strasbourg | Munich

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| Salzburg

F | Zurich

FL

| Innsbruck

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CH

| Geneva

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40.000 Euro

| Milan

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| Genoa 53°

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Promising Location At the INTERBOOT at the Lake of Constance we present your products and services amidst one of the most popular watersports areas of Europe. The fact that you are in the centre of markets with a high purchasing power, makes the location even more attractive.

Its direct catchment area includes the countries Liechtenstein, Switzerland, Austria, as well as Southern Germany. About 14.3 million people with an above-average available income, compared to the rest of Europe, live here. The INTERBOOT compels through visitors who are interested in watersports and also have the financial possibilities to invest in their passion.

The majority of international visitors comes from Switzerland which has the highest concentration of boats in relation to the number of inhabitants, by the way, with 100,000 licensed sports boats. The fact that so many watersports enthusiasts from neighbour countries visit the INTERBOOT, is not least due to the close cooperation of the INTERBOOT with the Swiss Boat Builders Association (SBV).

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Meik Lessig, Head of Sales Bavaria Yachtbau GmbH, Giebelstadt/Germany: “INTERBOOT has been a great exhibition for us, just like every year. For us, it’s an important indicator for the upcoming season, as customers can already give feedback on new products, right here in Friedrichshafen. Compared to other trade fairs, INTERBOOT is highly focused on acquiring business. We take home a lot of orders, which is certainly a pleasure! By Friday, we had already reached the same volume of orders as last year. However, INTERBOOT will have to meet the challenges of maintaining its position as an international trade fair into the future. We need to attract more visitors from neighbouring countries, in order to secure the future of INTERBOOT.” David Clavadetscher, General Manager of the Swiss Boat Builders’ Association, Zofingen/Switzerland: “Compared to last year, we noticed a considerable increase in the number of Swiss visitors at our joint stand. All in all, we’re very satisfied with the exhibition, and we also liked the new hall concept very much. For us in Switzerland, INTERBOOT is the main exhibition event. Many new participants exhibited for the first time at our joint stand; they were very satisfied, and will join in again next year.”

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Cengiz Inceören, General Manager at ARGOS Yachtcharter und Touristik GmbH, Wiesbaden/Germany: “We’ve been going to INTERBOOT for years now and feel right at home here, just like with family. Our contacts with the exhibition management have been very friendly. This underlines our many years of positive collaboration. For us, it’s been very important to exhibit at INTERBOOT: when many of our Mediterranean neighbours are still in the tail end of the current season, we’re already here to present next year’s catalogue. Being in Friedrichshafen lets us take care of our clientele in southern Germany, while also attracting ever more customers from neighbouring Switzerland.”

Clemens Meichle, General Manager at Ultramarin, Meichle + Mohr Marina, Kressbronn/Germany: “INTERBOOT 2012 was a good trade fair. After a very good opening on the first weekend, visitor numbers became more modest during the weekdays. However, the quality of the visitors was generally very high. The new exhibition concept has proven itself, and has been positively received by most people.”

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| T he INTERBOOT 2012, with its fair and harbour combination, was well-visited.

Fair grounds 51°

92.200

INTERBOOT harbour

35.000 50.000

100.000

150.000

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Unique Feeling 55°

The comfort of the Friedrichshafen fair, the architecture, the

fits under real conditions or invite interested people to an ample

modern infrastructure, as well as the dedicated and personal

trial trip. Spectacular sports and show events in the harbour area

­service militate in favour of the INTERBOOT. Among others, the in-

and along the whole Friedrichshafen lake front provide for a high

ternational watersports exhibition owes its inimitable atmosphere

­media coverage and a high volume of visitors. Experiencing top-

to its location within the scenic region of the Lake of Constance.

class watersports that closely is a unique feeling!

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But for us, the Lake of Constance is more than just a nice scenery.

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The INTERBOOT harbour at the lake is an integral part of the fair concept – as a 535 square kilometres big watersports test area of a class of its own.

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With more than 100 berths, the INTERBOOT harbour offers ­numerous exhibitors the possibility to present their products not only in the exhibition halls, but also in their natural element, 51°

the water. Here you can demonstrate novelties and product bene-

Andreas Hoffmann, General Manager at Nautilus Hausboot, Berlin/Germany: “Our first appearance with a houseboat here at INTERBOOT was great. Already on the first weekend, we were basically overrun. Since the houseboat concept is not so well known here in southern Germany, the visitors were very interested in us. We sold several boats, and there are already plans to establish charter companies here on Lake Constance, specializing in houseboats. Next year, we’ll probably expand our presence in the halls, and will also be present at the INTERBOOT Harbour.”

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52 nd INTERNATIONAL WATER SPORTS EXHIBITION

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For joining in!

21 -29 SEPTEMBER 2013 57°

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Organiser Messe Friedrichshafen GmbH

Honest Cooperation

Neue Messe 1 88046 Friedrichshafen

At the Friedrichshafen exhibition you will get service and find contact people you can rely on. Our experienced project team personally cares for the exhibitors‘ needs and counts on an honest cooperation. Professionality hand in hand with humanity. With our

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T +49 | 0 | 7541 | 708 | 0 F +49 | 0 | 7541 | 708 | 110 www.interboot.de 54°

efforts we want to make your INTERBOOT fair presence a stressless success. We invite you to Tourist-Information Friedrichshafen

be an exhibitor at the 52 nd INTERBOOT!

Bahnhofsplatz 2 88045 Friedrichshafen Dirk Kreidenweiß Show Director T +49|0|7541|708|401 F +49|0|7541|708|333 dirk.kreidenweiss@messe-fn.de

Sabine Utz Project Coordinator T +49|0|7541|708|399 F +49|0|7541|708|333 sabine.utz@messe-fn.de

Marc Maisch Events & Programmes T +49|0|7541|708|419 F +49|0|7541|708|333 marc.maisch@messe-fn.de

Stefanie Straub Project Coordinator T +49|0|7541|708|402 F +49|0|7541|708|333 stefanie.straub@messe-fn.de

T +49 | 0 | 7541 | 3001 | 0 F +49 | 0 | 7541 | 72588 tourist-info@ friedrichshafen.de www.friedrichshafen.info Tanja Kösling Project Coordinator T +49|0|7541|708|457 F +49|0|7541|708|333 tanja.koesling@messe-fn.de

Airport Friedrichshafen

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www.fly-away.de

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