INTERBOOT 2018 | Exhibitor information

22 - 30 SEPT 2018 MESSE FRIEDRICHSHAFEN interboot.com | #interboot

EXHIBITORS‘ INFORMATION

E a look K A T inside and ­discover the benefits!

Welcome Showcase: 4-7 THE ENTIRE WORLD OF WATER SPORTS Inspire: 8/9 FASCINATING WATER SPORTS EVENTS Network: 10/11 A MEETING POINT FOR THE WATER SPORTS COMMUNITY Benefit: 12/13 AMBASSADOR FOR WATER SPORTS Take part: 14/15 THE PATH TO SUCCESS

461

Exhibitors from

21 nations

86,400 visitors to the exhibition centre

58,600sqm

271 24.5 million 1.4 million exhibition area

Journalists from 8 countries

Total reach via editorial coverage

Facebook page impressions

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Dear exhibitors, Unique moments are what makes life so special – ­moments of happiness, success and contentment.

We can experience them in both our private and ­professional lives – in the best case, both areas combine to form a substantial whole.

As the organisers of one of Europe’s most important ­water sports fairs, we ensure that thousands of people can experience such moments: INTERBOOT in Friedrichshafen is a very special highlight every year for both visitors and exhibitors alike.

If you want to present yourself and your company in a­thriving environment with the promise of fruitful ­business, an appearance at INTERBOOT is the o ­ ptimal way to reach your target group. Our trade fair is an ­established, stable and future-oriented factor in the ­water sports industry.

All the information you need for your exhibition in the four-country region around Lake Constance can be found on the following pages – we would also be happy to ­assist you via a personal discussion.

We look forward to hearing from you and planning a successful INTERBOOT 2018 with you.

Best wishes from Lake Constance, Dirk Kreidenweiß

RELAX AND DO SOME BUSINESS! This is what INTERBOOT makes possible.

The Messe Friedrichshafen exhibition centre provides ideal conditions in terms of architecture and infrastructure. Targeted marketing and a personalised service ensure there are plenty of prospective buyers and that the event runs smoothly.

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“INTERBOOT 2017 was a very strong event and we recorded good visitor numbers – even during the week there was always something going on at our booth.

We are very satisfied so far. For us, INTERBOOT means establishing customer contacts in Southern Germany, Switzerland and Austria. We are here to support our customers and would like to expand our customer base.

There are many Hallberg-Rassys on Lake Constance, so this is an important market for us.”

Horst von Hörsten, CEO Hallberg-Rassy Deutschland GmbH

SAILING BOAT

MOTOR BOAT

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CANOE

Showcase:

THE WHOLE WORLD OF WATER SPORTS INTERBOOT presents the whole world of water sports. Besides cruising in a motorboat or sailing, this also includes wakeboarding, kiting, surfing, etc. We cater for the different groups of exhibitors and offer a broad and convincing portfolio of the associated sports, accessories, services

and information. Regardless of the specific water sports, our goal is to address everybody who feels irresistibly drawn to the water. We are open to unconventional ideas, embrace innovative thinking and thus ensure that your products are part of a high quality experience.

SAILING BOAT • G lide over the water. From dinghies to yachts and catamarans, INTERBOOT is the ideal place for your product.

• G et started with lectures and workshops about sailing at the INTERBOOT Academy.

MOTOR BOAT • S howcase the thrill of motorised water sports: from motor dinghies and sports/racing boats to motor yachts.

• H ow innovative are you? In our E-Power Area, yachts with electric or hybrid drives point the way towards the future.

THE MARINA INDOOR AND IN-WATER TRADE FAIR! INTERBOOT offers you the best of both worlds.

With around 130 berths and as a venue for spectacular sporting events, the INTERBOOT Marina on the shores of Lake Constance in Friedrichshafen is a magnet for visitors and the media alike.

• O ffer your customers a test drive. Around 130 berths are available in the INTERBOOT Marina.

• M ake your product emotionally tangible and thus stimulate a quick purchase.

CANOE • I t all comes down to muscle power. Present your RIB boats, kayaks and folding boats.

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BOARD & TREND SPORTS

“INTERBOOT has been a very positive experience for us.

In particular, we’ve seen outstanding demand in the area of stand-up paddleboarding, which is one of the latest trends in water sports. We achieved a 700 per cent increase in sales compared to the previous year.”

Bernd Flügel, CEO F2

EQUIPMENT

MARITIME TRAVEL

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INFORMATION

EQUIPMENT AND ACCESSORIES • P resent your range of must-have equipment, useful tools and attractive accessories. Offer your fittings, electronics, covers, exhibits, latest sails, navigation accessories, rigging, clothing, etc. for sale.

SERVICES • I nform your customers about insurance, financing, driving licences or water sports events.

MARITIME TRAVEL • A waken longings with dream destinations for water sports fans, and offer the matching charter boat ­services.

• T hrough charter services and passage planning, prospective customers can benefit from free advice about different areas and cruises.

BOARD AND TREND SPORTS • I t’s all about having fun. Showcase your products for surfing, kiting, water skiing, surfing, etc.

WHAT MAKES WATER SPORTS SO FASCINATING? For some, it’s the freedom and relaxation, for others, it’s all about adventure and self-awareness.

However, it always comes down to personal, unparalleled moments of happiness on or in the water. Therefore, we say:

• U npack the latest styles. Enjoy Sunset Shopping in Hall B1 on Thursday until 9 pm. Save the date!

• U se the exhibition lake as a test area, for example for stand-up paddleboarding (SUP).

INTERBOOT. Your Moment.

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Inspire:

FASCINATING WATER SPORTS EVENTS

Do you want to showcase your products and services? INTERBOOT can offer so much more!

As a trade and event fair we provide interesting information about water sports, fascinating water sports experiences and exciting sports competitions. For all exhibition areas there is a supporting programme that provides an additional way to showcase your services.

At the INTERBOOT Academy, you can directly contact prospective customers via presentations, seminars or workshops, and convey your message in a targeted manner. Exciting lecture programmes are also offered by the association of Lake Constance boatyards and the magazines YACHT and IBN. It’s time to practice: kids and teens can try out the coolest water sports at the INTERBOOT ­Action Days. We promote young talent and have fun, for example with our Mini 12 sailing for children with disabilities. INTERBOOT’s “Your Job – Your Moment” initiative also whets the youngsters’ appetite for a professional future in the industry.

Time to take the helm – enjoy motor boat training for women which is organised by the BOOTE editorial team. At the Media-Cup, media crews from the four-country region sail for the trophy and let readers and listeners participate in their experiences. You can also inspire your customers, e.g. by inviting them on board in the SUP Test Area or during the INTERBOOT SurfDays.

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The internationally advertised INTERBOOT ­Trophy delivers high-class regatta sport directly in front of the Friedrichshafen promenade, where the public can also admire beautiful craft from the history of water sports at the Vintage Boats Regatta.

THERE’S SO MUCH GOING ON! People are inspired by memorable experiences. Interact with your visitors via product tests, workshops, shows, events, lectures, etc., or by presenting the stars of the scene.

It’s your fair: make your mark at INTERBOOT.

“INTERBOOT 2017 was an eventful and exciting event. The opening weekend was great for us. We took part in the vocational orientation event called ’Your Job – Your Moment’ and received very positive feedback. We are delighted.”

Sonja Meichle, Managing Director, Ultramarin, Meichle + Mohr Marina and Vice President of the German Water Sports Industry Federation

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SWITZERLAND VISITS INTERBOOT! On the one hand, the high visitor numbers from Switzerland highlight the strong interest in water sports among the Swiss.

Switzerland has the highest number of boat owners in ­Europe per capita. Furthermore, INTERBOOT cooperates closely with the Swiss boatbuilders’ association. The result is the SUISSE@INTERBOOT, an exclusive area of the fair for Swiss exhibitors.

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“In the past, most of the people who visited our booths just wanted basic information. Today, the visitors who arrive at the booths are already well-informed and are genuinely interested. The quality of visitors is therefore very good. We are happy to be at INTERBOOT and the fair has been a success – the Swiss exhibitors have presented a very strong range of products and services.”

David Clavadetscher, Managing Director of the Swiss Boatbuilders Association

Network:

MEETING POINT FOR THE WATER SPORTS COMMUNITY

Success at a trade fair is not only measured in terms of visitor and sales numbers, but also through interesting encounters with visitors and co-exhibitors. INTERBOOT is a platform that lets you interact with people who share your passion for water sports.

Network, share your experiences, adventures and enjoyment of water sports with others. Welcome to our community.

24.5 million

Sunset Shopping on Thursdays in Hall B1 is a great opportunity to meet like-minded people. Booth parties are an equally relaxed way to stay in contact with partners, suppliers or customers away from the hustle and bustle of the fair.

Total reach via editorial coverage

1.4 million Facebook page impressions

86,400

The INTERBOOT Party or the Sundowner at the INTERBOOT Marina provides an exclusive setting in which exhibitors can get to know their colleagues and co-exhibitors or meet old ­acquaintances. You can celebrate and, with a view over the lake, raise a glass together as you take some time for in-depth ­discussions.

visitors to the exhibition centre

461

Exhibitors from

21 countries

271 journalists from 8 countries

“Cast off!” is the theme at the Captain’s Dinner for exhibitors and visitors at INTERBOOT. During the evening, the guests are invited to enjoy a dream trip on Lake Constance aboard the charter ship MS Sonnenkönigin. Life at the fair can be so beautiful.

58,600 sqm exhibition area

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Benefit:

AMBASSADOR FOR WATER SPORTS

With INTERBOOT on Tour, we carry out an ad­ vertising campaign for the industry by road.

From the beginning of May, two INTERBOOT mobile vehicles will be touring the catchment area, arousing interest in the trade fair and ­water sports activities in general. Visitors can find out about INTERBOOT, pre-order the INTERBOOT Card, win fantastic prizes in the INTERBOOT Wheel of Fortune, and try out the SUP test board.

#INTERBOOT

Every two years, the INTERBOOT Media Day helps to generate excitement in the run-up to our trade fair. At this event, media representatives are invited to try out boats as well as the latest water sports equipment. Their positive reports benefit the exhibitors and the wider industry.

Start Boating allows inexperienced sailors to climb aboard, cast off and experience the thrill of sailing or motorboat cruising. This nation­ wide campaign aims to introduce newcomers to the world of boating. So what are you waiting for?

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WHERE THE VISITORS ARE ALWAYS IN THE MOOD TO SHOP! The extensive catchment area for INTERBOOT includes southern Germany, Austria, Switzerland and Liechtenstein. Together these areas form a large, German-speaking economic region with an affluent population. According to the GfK Consumer Index, the purchasing power per resident here is significantly above average.

“INTERBOOT went very well for us, we signed a large number of contracts and many more will follow after the show. ­INTERBOOT is among the best boat events in Germany.”

Hans Bakker, Sales Manager Sea Ray, Brunswick Netherlands B.V.

INTERBOOT is one of the founders of “START BOATING”, the national campaign to promote boating. www.start-boating.de 13

Join in:

THE PATH TO SUCCESS As an exhibitor at INTERBOOT you get more than just a booth. We support you in a variety of ways to ensure your appearance at the trade fair is a success, including placement proposals, early-bird discounts, public relations, advertising, as well as via our supporting programme, etc. Register today to see our range of current offers and discover the many ways you can benefit.

“INTERBOOT was a great success. We had many interested customers with firm inquiries and have received many orders. INTERBOOT is very important for us – it’s our ’in-house fair’ as we are based at Lake Constance. We are totally satisfied.“ Axel Piechol-Duchet, Director Sales and Administration Nauti Sattler e.K.

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Save money with our early-bird discount.

Register by 2. March 2018 and receive a 5% discount on your booth rental.*

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F O S R E T F N F E O M O M E TH

Recruit new exhibitors.

As a current exhibitor, if you refer a new exhibitor to us, we’ll apply a EUR 15 discount to your booth rental invoice for every square metre booked by the referred exhibitor.**

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Invite your market.

Offer your customers discounted or free admission with ­coupons, guest cards or online guest cards.

Make it even more exclusive with our VIP Package, priced at EUR 30 This includes parking near the entrance, free admission for two people with exclusive hard tickets and a welcome drink at the INTERBOOT bar.

* Not combinable with other special offers. ** A new exhibitor did not exhibit at the INTERBOOT between 2013 and 2017. Does not apply to companies which have changed 14 their corporate names or to corporate succession or if the new exhibitor takes part in special offers of the INTERBOOT.

R E T S I G RE Y A D TO

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INTERNATIONAL WATER SPORTS EXHIBITION

Simply send us the attached application form to ensure you can benefit from our offers of the moment.

We look forward to your participation in INTERBOOT 2018!

Offer unique experiences Whether you want to invite sports celebrities, plan campaigns or ­offer presentations within the context of the INTERBOOT Academy, we coordinate your events and market them centrally.

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Benefit from our media contacts Our press boxes give journalists quick access to your information. We can even organise press conferences during the fair.

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Be seen at the fair and in social media.

Book advertising space within the exhibition grounds or use our Social Wall to highlight your products and your booth.

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Get some attention By registering, you will be offered a variety of free and paid ways to make your presence felt. After registering, you will be listedin the index of exhibitors, products and trademarks, online or in the printed INTERBOOT Journal.

We will gladly provide you with additional visibility via novelties, logo placements, advertisements, online banners or PR features.

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We offer comprehensive services to support your trade fair presence.

INTERBOOT gives you access to your market and lets you reach the target group for your products and services. The INTERBOOT project team supports you with a comprehensive range of services to ensure your appearance at the trade fair is an all-round carefree and successful experience.

Simply ask us and put us to the test! We will take care of your concerns in person and are always open to your ideas.

Zuzanna Sroda Project Coordinator Exhibitor Care

Dirk KreidenweiĂ&#x; Show Director, Member of the Board

Marc Maisch Project Coordinator Supporting Programme

T +49 | 0 | 7541 | 708 | 433 F +49 | 0 | 7541 | 708 | 2433 zuzanna.sroda @messe-fn.de

T +49 | 0 | 7541 | 708 | 401 F +49 | 0 | 7541 | 708 | 2401 dirk.kreidenweiss @messe-fn.de

T +49 | 0 | 7541 | 708 | 419 F +49 | 0 | 7541 | 708 | 2419 marc.maisch @messe-fn.de

Silke Heider Project Coordinator Exhibitor Care

Lars Jansen Project Coordinator Exhibitor Care

Eleni Kugler Project Coordinator Communication

T +49 | 0 | 7541 | 708 | 403 F +49 | 0 | 7541 | 708 | 2403 silke.heider @messe-fn.de

T +49 | 0 | 7541 | 708 | 402 F +49 | 0 | 7541 | 708 | 2402 lars.jansen @messe-fn.de

T +49 | 0 | 7541 | 708 | 318 F +49 | 0 | 7541 | 708 | 2318 eleni.kugler @messe-fn.de

Organiser Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen Germany

Tourist Information Friedrichshafen Bahnhofsplatz 2 88045 Friedrichshafen Germany

T +49 | 0 | 7541 | 708 | 0 F +49 | 0 | 7541 | 708 | 110 www.INTERBOOT.com

T +49 | 0 | 7541 | 3001 | 0 F +49 | 0 | 7541 | 72588 www.friedrichshafen.info

Become a fan now: facebook.com/INTERBOOT

INTERNATIONAL WATER SPORTS EXHIBITION

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