INTERBOOT 2017 | Exhibitors' information

23.09. - 01.10.2017 MESSE FRIEDRICHSHAFEN interboot.com | #interboot Exhibitors‘ Information

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INTERNATIONAL WATER-SPORTS EXHIBITION

visitors at the exhibition centre

spectacular events “As every year, I am very satisfied with the INTERBOOT. It has even exceeded our expectations.

The first weekend was very successful, and during the week we talked to a lot of qualified prospects and visitors. With plenty of follow-up work lying ahead of us, we are looking forward to next year.“ Meik Lessig, CEO Dufour Yachts

471

exhibitors from 17 nations

130

test boats in the INTERBOOT-Harbour

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Your Advantage:

A FAIR FULL OF EMOTIONS

HOW ABOUT DOING BUSINESS IN A RELAXED ATMOSPHERE? Just do it at the INTERBOOT. The Friedrichshafen Exhibition Centre offers ideal exhibition conditions regarding architecture and infrastructure.

Targeted marketing and a personalized service care for prospective buyers and smooth operations, at the same time.

Image film INTERBOOT 2017

Dear exhibitors, the figures of 2016 speak for themselves. Not least because of its dedication is the INTERBOOT a highly attractive fair for water-sports enthu­ siasts in the Lake Constance region encompassing four countries. It is one of the leading and most adventurous water-sports shows in Europe.

Together with you, we offer our visitors un­ forgettable moments at the fair. With our comprehensive event programme, we present every visitor individually with their personal moments of water-sports joy. With our shows and events we inspire the many.

The INTERBOOT is a fair full of emotions and understands itself as an alternative concept to everyday life which can often be quite stressful.

That applies to you as an exhibitor, too. No matter if you want to make some good deals at the end of the season or if you see the INTERBOOT as the start into the new season, you can relax and look forward to your participation in the Friedrichs­ hafen fair.

I would be glad to welcome you again in 2017, at the 56th INTERBOOT.

Dirk Kreidenweiß Show Director, Member of the Board

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SAILING BOAT

MOTOR BOAT

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The Offer:

COMPREHENSIVE AND INFORMATIVE The INTERBOOT opens the doors to all worlds of experience in water sports. Sailing and cruising belong to them, just like wakeboarding, kiting, surfing, etc.

The INTERBOOT copes with this variety and therefore meets the demands of different exhibitor groups. We offer a convincing information spectrum which is broad and thorough at the same

time and ranges from individual sports and supply to the service and information behind them.

It is our target to address all people who are fascinated by the element water, regardless of the type of water sports. We are amenable to unconventional ideas, go for innovative ways and ensure a high-quality experience for your product worlds.

SAILING BOAT • T he Sailing Competence Centre is the right place for your lectures about the topic sailing.

• J oin the INTERBOOT Academy with lectures, workshops etc.

• G et involved socially. The integrative Mini 12er Sailing for handicapped children is just one example.

MOTOR BOAT • S hare your knowledge, just like the experienced female skippers do in their motor boat training for women.

• A t the ADAC Powerboat School, visitors experience the thrill of power boating.

ELECTRIC BOAT • H ow innovative are you? In the E-Power-Area, yachts with electric or hybrid drive point towards the future.

INFORMATION

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BOARD-& TREND SPORTS

MARITIME TRAVEL

EQUIPMENT

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BOARD AND TREND SPORTS • U npack the latest styles. Sunset Shopping in Hall B1, on Thursday, till 9 pm. Save the date!

• G et involved in the INTERBOOT Surf-Days which attract visitors with a standing wave.

• U se the exhibition lake as a test area, for example for SUP (standup paddleboarding).

INFORMATION

• G et attention with profs who demonstrate their skills in the Wakeboard Shows.

MARITIME TRAVEL • I n the charter and travel helpdesk, interested visitors get free advice on maritime areas and trips.

EQUIPMENT AND SUPPLY • I n the IBN activity area, the water-sports magazine offers colourful and interesting lectures.

• Show your attractive offer in the maritime fashion show.

THE HARBOUR • O ffer your customers a test drive. About 130 moorings are available in the harbour.

WHAT MAKES WATER SPORTS THAT FASCINATING? We cannot give a general answer to this question. Water sports have always been a very personal experience. Some people seek freedom and relaxation, while others strive for adventure and self-awareness.

Individuality which cannot be moored to a certain world of products or events. It’s all about those very personal and incomparable moments of joy on or in the element water. Therefore, we say:

• T ake part in Start Boating and introduce visitors to water sports on the second weekend of the fair.

• A ctive in the harbour yet? With a Skipper training you can learn how to sail better and more efficiently.

• T he INTERBOOT Trophy is about ranking points for more than 100 solo sailors.

INTERBOOT ACADEMY • B ecome a part of the INTERBOOT Academy. The ­programme includes all workshops, lectures and ­seminars at the INTERBOOT.

INTERBOOT. Your Moment.

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“For us, the INTERBOOT is like an in-house exhibition, and therefore an important platform and an integral part of our annual planning. We found this year’s show really great. The concept of Hall A3 was quite nice, lively and well-structures, and the visitors noticed that, as well.

We also liked the general concept; and got positive feedback for the new circuit. The standing wave in Hall B2 was a visitor magnet and attracted a lot of young people.

And we found the atmosphere in the lobby very pleasant. The INTERBOOT is currently on a good way. Even despite the most beautiful weather at the weekend, the halls were well-frequented.“ Sonja Meichle, CEO of Ultramarin, Meichle + Mohr Marina in Kressbronn-Gohren and Vice President of the German Federal Association of the Water-Sports Industry

HAVE YOU TRIED IT? With a test drive on Lake Constance you give your customers the opportunity to experience products and water sports in an authentic way.

During the time of the exhibition, 130 moorings are provided for our exhibitors in the INTERBOOT-Harbour.

In the year 2016, the harbour master registered about 1,500 customer voyages.

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Lake Constance:

SPACE FOR AUTHENTIC WATER-SPORTS EXPERIENCE We want to make the fascination of water sports go viral, even beyond the exhibition grounds. Beside the INTERBOOT-HARBOUR with its manifold testing facilities and the organization of spectacular sports events, we are present at the water front in Friedrichshafen attracting the audience’s and media’s attention.

Media are actively involved. One example is the INTERBOOT MEDIA-CUP, a sailing regatta with media representatives from Germany, Austria and Switzerland competing against each other.

Top-class regatta sport is presented, directly at the Friedrichshafen water front, with the internationally announced INTERBOOT-TROPHY. Adrenalin-pumping moments are provided by the ADAC Powerboat School’s power-boat training, where all the brave ones learn how to drive on the water at high speed. Anyone who is not completely exhausted after that, can admire the breathtaking skills of professional boarders at the Nissan Wakeboard Show in the harbour.

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WHY DO SO MANY SWISS PEOPLE VISIT THE INTERBOOT? On the one hand, the high number of visitors from Switzerland shows their interest in water sports. Switzerland has the highest density of boats in Europe, based on the number of inhabitants. On the other hand, INTERBOOT cooperates closely with the Swiss Boat-Builders’ Association.

The result of this cooperation is the SUISSE@INTERBOOT, an exclusive exhibition area for Swiss exhibitors.

“This year’s INTERBOOT went really well and our expectations have been met. We were even able to sell directly at the booth. The mood of the whole industry and at the fair was good. The INTERBOOT is our most important trade show. The purchasing power here in the south is very good and the fair has remained stable for us.“ Robert Nürnberger, CEO Europe Marine

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The Potential:

HIGH PURCHASING POWER The INTERBOOT owes its outstanding visitor numbers to its 足comprehensive, year-round marketing activities in the Lake 足Constance region, encompassing four countries. Southern G 足 ermany, Austria, Switzerland and Liechtenstein belong to the catchment area of the fair. Those four countries form a common German-足 speaking economic region with a high purchasing power. Impulse buying at the fair can be hoped for, just like bigger investments in the personal passion for water sports.

ARE THE VISITORS TO THE FAIR IN THE MOOD FOR SHOPPING? The people in the Lake Constance region can afford something. The purchasing power per inhabitant in the catchment area is above average.

Purchasing Power Index 2016 by the Society for Consumer Research

low

GfK GeoMarketing, www.gfk-geomarketing.de

high

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“You notice that there has been a generational change in both, customers and the industry. That’s a good sign for the future. The mindset of the customers and visitors here in Friedrichshafen has been very positive. We’ll come back and we are looking forward to the next INTERBOOT.“ Gerhard Schöchl, CEO Sunbeam Yachts Schöchl Yachtbau GmbH

INTERBOOT is one of the initiators of “START BOATING”, a nationwide campaign for boat sports. www.start-boating.de 12

The Best Sales Argument:

INTERACTION

WHAT’S GOING ON AT YOUR BOOTH? The best way to spark people is to give them an experience they will always remember.

Interact with the visitors by presenting the stars of the scene or by workshops, shows, events, lectures etc.

So, you should probably have some events going on, all the time.

It’s your exhibition: Help us design your INTERBOOT.

The INTERBOOT is a platform, where people can experience water sports in an interactive way.

Together with you, we want to create further opportunities to experience water sports all around your products and services. Seize the moment. Tell us about your ideas. We will centrally market your and our activities.

Our INTERBOOT ACADEMY provides room for lectures, seminars or workshops. That way you will directly get in touch with potential buyers and get your message across. You have ideas? We will help you make them come true.

Sensational sports events ensure that the enthusiasm for sportive competitions with the element water sparks the audience.

At the INTERBOOT, beginners can simply try out water sports and explore new worlds. “Start Boating”, the new nationwide campaign for boating sports, is a good example for it. Join in and plan an activity for beginners together with us to make your world of product experience accessible for them.

IN G N I JOIN OFF! S PAY 13

Your benefits of registration:

OFFERS OF THE MOMENT 2017 We want to thank you for the cooperation of partly many decades by granting offers of the moment which especially you, as a loyal and active exhibitor, can benefit from.

Join in. Benefit from opportunities, both for free or with costs. We support you in many different way, in order to make your presentation at the trade show even more successful.

Recruit new exhibitors.

Be seen at the fair and in social media.

If you exhibited in 2016 and have recruited a new exhibitor, you will receive a credit of € 25 per square metre booked by this new exhibitor on your stand rental invoice.* * A new exhibitor did not exhibit at the INTERBOOT between 2012 and 2016. Does not apply to companies which have changed their corporate names or to corporate succession or if the new exhibitor takes part in special offers of the INTERBOOT.

Invite cleverly.

Offer your customers reduced or free ­admission: with vouchers, guest cards or ­online-guest cards.

EVEN MORE EXCLUSIVE: The VIP package à € 30 Parking lot close to the entrance, free ­admission for two people with exclusive hardtickets, welcome drink (sparkling wine) at the INTERBOOT bar.

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Book advertising space on the exhibition grounds or use our Social Wall to highlight your offer and your booth.

Contact the press.

Via our press boxes, journalists get quick access to your information. It is even possible to arrange press conferences in the context of the fair.

Provide adventures.

Would you like to invite famous sportspeople, plan activities or offer lectures in the context of the INTERBOOT-Academy? We coordinate your events and market them in a centralized way.

Get attention.

Have you registered yet?

After your registration you will be mentioned in the index of exhibitors, goods and brands online or in the print version of the INTERBOOT journal. With further logo placement, ads, online banners or PR features we ­establish you as a star.

We are looking forward to your partici­ pation in the INTERBOOT 2017. Just send us the attached registration form.

23.09. - 01.10.2017 MESSE FRIEDRICHSHAFEN interboot.com | #interboot

Our ADVERTISING OPTIONS: EXHIBITOR ADVERTISING

HIGHLIGHT YOUR PRESENCE

LS ADVERTISING MATERIA ertising Order INTERBOOT adv material free of charge:

ONLINE BANNERS

ertising Simply download adv and integrate banners free of charge ge. them into your homepa

• Envelope stickers • Visitor handouts • Shop posters • A0 posters

ADVERTISE WITH ADS + NEWS

INTERBOOT JOURNAL

This year the INTERBOOT JOURN AL once again offers you the ideal platform for presenting your company.

The catalogue and editorial sectio n combine to produce a complete overview of the trade fair, the exhibitorsand what’s on offer.

Position yourself effectively with ads, or innovation/product prese ntationsin the editorial section thus easily reaching your target group .

With circulation of 5,000 copies, the INTERBOOT Journal is the most important print medium for INTERBOOT visitors and exhibitors.

AD PRICES: 1/1 page Cover (U4)/4C € 1,475 Inside page/4C € 975 1/2 page Inside page/4C € 575 1/4 page Inside page/4C € 300

YOUR PLACE IS SECURE

SMART INVITATIONS

SCORE ONLINE

GUEST TICKETS AND RS CONCESSION VOUCHE

Y INTERBOOT DIRECTOR • OBLIGATORY ENTRIES € 149 which has The media flat fee of covers: already been invoiced r Directory and an entry in the Exhibito the Product and up to three entries in Brand Directory. both online The entries will appear INTERBOOT and in print form in the Journal.

d for 1 day: • GUEST TICKET / Vali € 6 plus VAT per ticket redeemed sion ticket Haptic voucher/admis online) (cannot be redeemed with No personalisation but number of numbering to check the vouchers redeemed

ET / • ONLINE GUEST TICK VAT Valid for 1 day: € 6 plus per ticket redeemed Online code by e-mail online at the Can only be redeemed EXHIBITOR ADV visitor adofIONS ERTI OPT p. Logging ShoSING Ticket be available dressdetails which will e fair. to them after the trad

HUGE IMPACT AT THE TRADE FAIR

RBOOT’s most Your place in the INTE secured – get important media is thus and amend the best out of it! Edit at the Online your entry with ease Service Centre.

RS • CONCESSION VOUCHE • CELEBRITIEdSadm charge issionSTAN D of Reduce AT YOUR Have you invite dtors a VIP to your stand? € 10 for visi Then you shoul credit of known!

ADVERTISING SPACE IN You received amake t banner format and We will the righ COMPick MUN be ICAT to inform ING ice perthe media NEW S stand your invo onhappy and 2 € text sen cho r THE TRADE FAIR GROUNDS you and visitors about just add d. your eme visito r. rede r vouche ber. NEWS • TRAD num E FAIR No matter whether it’s a large-scale Use our homepage to announce your space, outdoor advertising, wash news. Simply input it and present Vorteilscoupon | Voucher it room mirror or beach flag – you’ll with text and image. We will inform 2,-€ grab visitors’ attention by using theng at: press ice repre Serv senta tives keti ial on your Mar n-mater with the otio pick r prom you iceadver serv take tising ply ingspace in the trade fair behalf.tors/market Sim t rboot.com/ib-en/exhibi groun ds. ://w OT project managemen Takeww http this.inte opportunity ice Centre and/or INTERBO ne Serv to let the Onli potenOr tactmers tial con custo know where you • PRESS POST BOXES are and attract them to your stand Just book your press post box and . keep press representatives up-to date about your news on a daily basis .

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• ADDITIONAL ENTRIES r brand and Boost the impact of you ensure that make further entries to ed and wiyou are perfectly position dely visible.

• LOGO PRESENCE be seen even You’re guaranteed to your corporate better if you integrate l! logo. Just book it as wel

Jetzt Fan werden: facebook.com/interboot

28.06.16 13:52

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Mit diesem Coupon erhalten Sie ein ermäßigtes Ticket an der Tageskasse für 10,-€ anstatt 12,-€.

This voucher allows a reduced admission.

You’ll pay €10.- instead of €12.- at box office.

SPONSORSHIP

DISPLAY THE LATEST TRENDS

BECOME A PART • PRESS CONFERENCE NER OF If you organise a press conference MED IA-FRIENDLY EVEN during INTERBOOT, we will be happy TS INTERBOOT to make all press dates available to Are you interested in an eve journalists.

FASHION SHOW nt partnership during the trade fair – the LIQUID QUAR TER MILE, the SU To better coordinate dates, P TEAM CHALLENGE or the Wakeboar please input all event details at d Event TEAM UP WITH A PRO, http://www.interboot.com/ib-en/ for exa mple? exhibitors/media-service-pressconference Get the focus cle arly on your brand and reach your tar get group wit Simply enter the custom ised offers. details at: h http://www.interboot.com/ ib-en/exhibitors/mediaserviceThe INTERBOOT well-known-personality Catwalk offers the perfect stage for your collection.

Book one of the packages and get people’s attention !

PACKAGE A: € 1,0 00 plus VAT 1 photo with 8-1 0 models PACKAGE B: € 1,75 0 plus VAT 2 photos with 8-1 0 models Our partner will be happy to answer an

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QUEST

WE’RE H

Contact: Lars Jansen Messe Fried Tel: +49 754 Fax: +49 754 lars.jansen@

“To make the INTERBOOT a success for you, the Friedrichshafen Exhibition Centre not only invests in an excellent infrastructure, but also in sophisticated marketing strategies. INTERBOOT grants you access to your market, to the target group your products and services are customized to. The INTERBOOT project team supports you.

Ask us. Challenge us. We care for your needs, are open to your ideas and arrange for a carefree and successful appearance at the fair.

You can rely on us – at the 56th INTERBOOT as well.”

Helena Schleith Project Coordinator Exhibitor Care

Dirk Kreidenweiß Show Director, Member of the Board

T +49 | 0 | 7541 | 708 | 433 F +49 | 0 | 7541 | 708 | 2433 helena.schleith @messe-fn.de

T +49 | 0 | 7541 | 708 | 401 F +49 | 0 | 7541 | 708 | 2401 dirk.kreidenweiss @messe-fn.de

Marc Maisch Project Coordinator Events & Supporting Programme T +49 | 0 | 7541 | 708 | 419 F +49 | 0 | 7541 | 708 | 2419 marc.maisch @messe-fn.de

Silke Heider Project Coordinator Exhibitor Care

Lars Jansen Project Coordinator Exhibitor Care

Eleni Kugler Project Coordinator Communication

T +49 | 0 | 7541 | 708 | 403 F +49 | 0 | 7541 | 708 | 2403 silke.heider @messe-fn.de

T +49 | 0 | 7541 | 708 | 402 F +49 | 0 | 7541 | 708 | 2402 lars.jansen @messe-fn.de

T +49 | 0 | 7541 | 708 | 318 F +49 | 0 | 7541 | 708 | 2318 eleni.kugler @messe-fn.de

Organizer Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen Germany

Tourist Information Friedrichshafen Bahnhofsplatz 2 88045 Friedrichshafen Germany

T +49 | 0 | 7541 | 708 | 0 F +49 | 0 | 7541 | 708 | 110 www.interboot.com

T +49 | 0 | 7541 | 3001 | 0 F +49 | 0 | 7541 | 72588 www.friedrichshafen.info

Become a fan now: facebook.com/interboot

INTERNATIONAL WATER-SPORTS EXHIBITION

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