INTERBOOT 2016 | Exhibitors' Information

17-25 SEPT. 2016 MESSE FRIEDRICHSHAFEN interboot.com Exhibitors‘ Information

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INTERNATIONAL Water-Sports Exhibition

17-25 SEPT. 2016 MESSE FRIEDRICHSHAFEN interboot.com Exhibitors‘ Information

Your product Your message Your audience Your chance

55

th

INTERNATIONAL Water-Sports Exhibition

Really relaxed

Big emotions

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4

Holiday feeling instead of exhibition stress

A concept which takes water sports personally

A complete success Huge increase in visitors at the INTERBOOT 2015

2 The 55th WellINTERBOOT informed Offers of the Moment for the year 2016

A fair for all areas of water sports

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10 Exhibition upon request Help design the INTERBOOT

6 Good business In the heart of an affluent region

12 In your element

Vivid water-sports adventure on Lake Constance

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Klaus Wellmann, CEO of the Messe Friedrichshafen, and Dirk Kreidenweiß, project coordinator, present the new face of the INTERBOOT.

“We would not be here at the INTERBOOT if we did not want to sell boats. We see that there is a new, younger generation of sailors ahead.

What is special about the visitors and the exhibition, is the family atmosphere and the positive attitude of the people here in the south. Actually, this exhibition has always been good, and we are looking forward to next year.”

Gerhard Schöchl CEO Sunbeam Yachts Schöchl Yachtbau GmbH

Review:

2015

% 5 +

rs o t i s n vi o i t i hib x e e mor

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Exhibiting becomes a product experience.

The INTERBOOT 2015 finished with an increase of visitor numbers by 5%: 90,700 people (2014: 86,200) visited the exhibition halls and the exhibition lake. Aboard were 475 exhibitors from 18 nations.

“The 54th edition of this exhibition has been a full success. At least 5 percent more visitors than last year, among them clearly more Swiss people, went for the INTERBOOT and have experienced the adventure water sports in the last nine days.” Klaus Wellmann, CEO of the Messe Friedrichshafen, draws a positive conclusion.

For another 53,000 counted water-sports enthusiasts the INTERBOOT Harbour with more than 130 boats was a popular place to go. Additionally, ten thousands of people at the Friedrichshafen water front were interested in the sports and show events on Lake Constance.

90.700 53.000 visitors at the exhibition centre

additional visitors in the INTERBOOT Harbour

1.500

customer test voyages in the INTERBOOT Harbour

500

popular water-sports events Top-customers:

475 82,3% exhibitors from 18 nations

are active water-sports enthusiasts

What makes water sports that fascinating?

We cannot give a general answer to this question. Water sports are always a very personal experience. Some people seek freedom and relaxation, while others strive for adventure and self-awareness; individuality which cannot be moored to a certain world of products or events.

The new exhibition campaign creates space for the very personal and incomparable moments of joy on or in the element water.

Therefore, we say: INTERBOOT. Your Moment.

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The New Exhibition Concept:

Your Moment We are living in a fast-moving time. Markets, the zeitgeist, value systems and communication behaviour are ever-changing. To keep up with the outer circumstances, you have to know who you are and need to position yourself clearly. We are doing it with our new fair concept which builds up on the core values of the INTERBOOT as a water-sports exhibition.

Those who practice water sports, experience highly emotional moments. These personal moments of greatest joy are taken up by our communication, in image motifs and slogans and therefore express, in which direction the INTERBOOT is developing: The exhibition will be more individual, more customized, more interactive, more emotional and more informative.

Offers of the moment for the 55th INTERBOOT 1

Surpass yourself.

Get yourself an expanded exhibition booth area at a special rate in 2016.

2

Get money back with new exhibitors.

Recruit a new exhibitor for 2016 and get a credit on your stand rental invoice.

3

Benefit from your visitors to the fair.

Please find the details in our Offers of the Moment supplement.

Offer your customers a reduced admission with free vouchers.

For every voucher redeemed, you receive a credit on your stand rental invoice.

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INTERBOOT is one of the initiators of “START BOATING”, a nationwide campaign for boat sports. www.start-boating.de 6

The Best Sales Argument:

Interaction

What’s going on at your booth?

The best way to spark people is to give them an experience they will always remember. Interact with the visitors by presenting the stars of the scene or by workshops, shows, events, lectures etc.

As an INTERBOOT Active Partner you receive a seal of quality you can use as an eye-catcher in your fair communication and on your stand to effectively point out that there is always something going on at your booth.

It is your exhibition: Get active and help design the INTERBOOT.

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INTERBOOT is a platform, where people can experience water sports in an interactive way.

Together with you, we want to create further opportunities to experience water sports all around your products and services. Seize the moment. Tell us about your ideas. We will centrally market your and our activities.

Our INTERBOOT Academy provides room for lectures, seminars or workshops. That way you directly get in touch with potential buyers and get your message across. You have ideas?

We will help you make them come true.

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Sensational sports events ensure that the enthusiasm for sportive competitions with the element water sparks the audience.

At the INTERBOOT, beginners can simply try out water sports and explore new worlds. “Start Boating”, the new nationwide campaign for boating sports, is a good example for it. Join in and plan an activity for beginners to enter your world of product experience together with us.

in g n i Join off! s pay 7

A stressless exhibition? Is that possible?

Yes, it is. At the INTERBOOT exhibition you can experience it.

The Friedrichshafen Exhibition Centre offers perfect exhibition conditions regarding architecture and infrastructure.

Targeted marketing and an individual service provide for prospective customers and ensure that the event runs smoothly.

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Your Advantage:

A fair full of emotions

Some want to make good deals before the end of the season, others see the INTERBOOT as an ideal kick-off for the new season. No matter which group you belong to, you can relax and look forward to your exhibition appearance in the Lake Constance region, which encompasses four countries. In times of stress and too much input, the INTERBOOT exhibition provides an alternative draft for everyday life.

An alternative draft full of emotions and moments of water-sports joy. Billowing kite-sails against the picturesque scenery of the Alps, motor boats followed by splashing water fountains and the sound of waves breaking at the lakeshore. With these impressions you won‘t have any exhibition stress, but rather get a “holiday feeling”. A feeling that we want to transfer to the whole fair more and more, for example by creating rest areas.

“The exhibition is very well-frequented at both the first and the second weekend.

The harbour has been important and is becoming even more important for us.

We have observed an extremely high percentage of aquatic athletes among the visitors and a high percentage of Swiss visitors, which is also very good.

It has always been a very pleasant atmosphere for us exhibitors. The INTERBOOT is simply a nice exhibition.”

Patrick Polch CEO Boote Polch KG

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EQUIPMENT

SAILING BOAT

TRAVEL & CHARTER

MOTOR BOAT

INFORMATION

TREND SPORT

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The Offer:

Comprehensive and informative The INTERBOOT paves the way to all worlds of water sports. Sailing and cruising belong to them, as well as wakeboarding, kiting, surfing, diving etc. The INTERBOOT copes with this variety and therefore with different exhibitor groups. We offer a range of information which

is convincing in both its width and depth, beginning with the individual sports, over the supply, to the service and information behind them.

It is our objective to attract all people who are fascinated by the element water, regardless of the type of water sports.

Marinas Big Boats Daysailors Foilers Agencies Destinations Jolly-Boats Multihulls Charter Operators Wakeboard Boats Holiday Homes

Daycruisers Surfing Wakeboarding & Sport boats SUP “Frozen Water“ Kiting Inflatable Boats Houseboats Clothing Technical Supplies Displacement Maintenance & Care Boating Schools Ships Institutions Associations & Clubs 11

Why do so many Swiss people visit the INTERBOOT? On the one hand, the high number of visitors from Switzerland shows their interest in water sports. Switzerland has the highest density of boats in Europe, based on the number of inhabitants. On the other hand, INTERBOOT cooperates closely with the Swiss Boat-Builders’ Association.

The result of this cooperation is the SUISSE@INTERBOOT, an exclusive exhibition area for Swiss exhibitors.

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The Potential:

high purchasing power The INTERBOOT owes its outstanding visitor numbers to its comprehensive, year-round marketing activities in the Lake Constance region, encompassing four countries. Southern Germany, Austria, Switzerland and Liechtenstein belong to the catchment area of the fair. Those four countries form a common German-speaking economic region with a high purchasing power. Impulse buying at the fair can be hoped for, just like bigger investments in the personal passion for water sports.

Are the visitors to the fair in the mood for shopping?

The people in the Lake Constance region can afford something.

The purchasing power per inhabitant in the catchment area is above average.

Purchasing Power Index 2015 by the Society for Consumer Research

low

GfK GeoMarketing, www.gfk-geomarketing.de

high

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Have you tried it out?

With a test voyage starting in the INTERBOOT harbour, you give your customers the opportunity to experience products and water sports in an authentic way. During the exhibition time, 130 berths are provided for our exhibitors. In the year 2015, the harbour master registered about 1,500 customer voyages.

“We were able to make many contacts and arrange for ten test voyages in the harbour. We expect a very good follow-up business after the fair. All in all, we draw a very positive conclusion and are very satisfied with the course of the INTERBOOT. Next year, we are going to exhibit again.”

Rolf Müller Owner of the shipyard Rolf Müller AG 14

Lake Constance:

Space for authentic water-sports experience We want to make the fascination of water sports public, beyond the exhibition grounds.

Beside the INTERBOOT Harbor with its various test facilities and the organization of spectacular sports events, we are present at the water front in Friedrichshafen attracting the audience’s and media’s attention.

On Lake Constance and during the INTERBOOT, water sports are practiced in public, covered by the media. One example is the INTERBOOT Media Cup, a sailing regatta with media representatives from Germany, Austria and Switzerland competing against each other.

The adrenalin level of the participants and the thrilled visitors at the water front alike is rising during the Liquid Quarter Mile.

The motorboat race in the INTERBOOT Harbour can be counted among the highlights of the fair events.

Top-class regatta sport is presented, directly at the Friedrichshafen water front, with the internationally announced INTERBOOT Trophy.

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“To make the INTERBOOT a success for you, the Friedrichshafen Exhibition Centre not only invests in an excellent infrastructure, but also in sophisticated marketing strategies. INTERBOOT grants you access to your market, to the target group your products and services are customized to.

The INTERBOOT project team supports you. Ask us. Challenge us. We care for your needs, are open to your ideas and arrange for a carefree and successful appearance at the fair.

You can rely on us – at the 55th INTERBOOT as well.”

Helena Schleith Project Consultant Exhibitor Care

Dirk Kreidenweiß Project Coordinator, Member of the Board

Marc Maisch Project Consultant Supporting Programme

T +49 | 0 | 7541 | 708 | 433 F +49 | 0 | 7541 | 708 | 2433 helena.schleith @messe-fn.de

T +49 | 0 | 7541 | 708 | 401 F +49 | 0 | 7541 | 708 | 2401 dirk.kreidenweiss @messe-fn.de

T +49 | 0 | 7541 | 708 | 419 F +49 | 0 | 7541 | 708 | 2419 marc.maisch @messe-fn.de

Silke Heider Project Consultant Exhibitor Care

Lars Jansen Project Consultant Exhibitor Care

Eleni Kapernekas Communication Consultant

T +49 | 0 | 7541 | 708 | 403 F +49 | 0 | 7541 | 708 | 2403 silke.heider @messe-fn.de

T +49 | 0 | 7541 | 708 | 402 F +49 | 0 | 7541 | 708 | 2402 lars.jansen @messe-fn.de

T +49 | 0 | 7541 | 708 | 318 F +49 | 0 | 7541 | 708 | 2318 eleni.kapernekas @messe-fn.de

Organizer Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen Germany

Tourist Information Friedrichshafen Bahnhofsplatz 2 88045 Friedrichshafen Germany

T +49 | 0 | 7541 | 708 | 0 F +49 | 0 | 7541 | 708 | 110 www.interboot.com

T +49 | 0 | 7541 | 3001 | 0 F +49 | 0 | 7541 | 72588 www.friedrichshafen.info

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INTERNATIONAL Water-Sports Exhibition

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