INTERBOOT | Exhibitors' information 2011

A gripping experience a fresh breeze an excellent market situation a high feelgood factor dedicated service – just join in!

60°

INTERBOOT PURE PLEASURE

57°

59°

58°

56°

55°

54°

53°

52°

50 th INTERNATIONAL WATER SPORTS EXHIBITION 17 - 25 SEPTEMBER 2011

51°

EXHIBITORS’ INFORMATION 50°

60°

60°

59°

59°

58°

58°

57°

57°

56°

56°

55°

55°

54°

54°

53°

53°

52°

52°

51°

51°

50°

50°

60°

A gripping experience The year 2011 brings about an exceptional exhibition. On

exhibitors and visitors, as well as for the media. One of

17 September 2011, the INTERBOOT fair opens its gates for the 50th

the highlights is going to be the emotional adventure

time. Since our debut in 1962, millions of water sports enthusiasts

show “5 decades of INTERBOOT” about the development

and thousands of media representatives have joined and learned to

of water sports and its general social conditions.

59°

58°

appreciate the INTERBOOT at the Lake of Constance.

There are many good reasons for exhibiting at the What sprouted as a delicate plant during the economic miracle,

INTERBOOT, but for 2011 you have got another good

has quickly grown to become one of Europe’s leading water sports

reason: An anniversary usually attracts an even wider

fairs with more than 500 exhibitors per year and has been inter-

public.

57°

nationally covered in the press, on the radio and on TV. The inno56°

vative fair concept has consistently presented water sports in an imaginative way and full of emotions. People’s purchasing power within the trading area is very high. Plus, this unique exhibition combines the fair grounds with an own harbour at the Lake of

Klaus Boesch, Boesch Motorboote: “Since 1970 I haven’t missed a single INTERBOOT. The location is perfect, the time is right and the INTERBOOT is the most innovative water sports fair in Germany.”

55°

Constance. All these factors have made the INTERBOOT a success.

Of course, we have to celebrate such an important anniversary.

54°

Plenty of activities will make the 50 th INTERBOOT a gripping event for

53°

52°

51°

50°

60°

59°

Patric Polch, Boote Polch: “Surprisingly, during the week we also had many visitors at our booth, there was a constant flow. The quality of conversations is better than at any other fair I know.

Compared to the year before, the percentage of water sports athletes interested in a boat is higher. The INTERBOOT is an exhibition at a high level.”

58°

57°

56°

55°

54°

53°

52°

51°

| The INTERBOOT is highly appealing for water sports enthusiasts.

Rather than just being curious, visitors show genuine interest.

Non-water sports athletes

17,7 %

Water sports athletes

82,3 % 5 %

50°

25 %

50 %

75 %

60°

59°

58°

57°

56°

A fresh breeze 55°

You would not believe that the INTERBOOT exhibition is turning

on. They make the fair visit a fascinating event for experienced

50. With fresh concepts and innovative ideas we have been trend-

water sports athletes, as well as for young or new groups of

setters in our branch for decades. The best examples are our first

potential buyers. For the rest of the year we stay active: With the

computer-based water sports information desk, the Mediterranean

INTERBOOT on-site we attend events in the target countries and with

Centre, the anchorage marketplace and the Caribbean-Trophy.

the INTERBOOT-CARD we have created a community which offers

With the Charter Forum and brand-new events like WAVE ´N´ FUN,

water sports enthusiasts benefits and experience value all year long.

54°

53°

CASH FOR TRICKS or the Pedalo-Cup show we continue making the water sports future.

52°

The INTERBOOT is more than just an exhibition to look at, which is a big advantage for our exhibitors. We want to arouse people’s enthusiasm for water sports. Our varied entertainment programme, organized with the help of the INTERBOOT SPORTS GROUP, amongst

51°

others, comprises every year about 500 events to join in and cheer

50°

60°

60°

59°

59°

| Hamburg

| Berlin 58°

58°

57°

| The INTERBOOT visitors are interested, well-informed and – as shows the disposable per capita income – they also have the financial possibilities to buy.

Austria

19.664 Euro

Baden-Wuerttemberg

20.433 Euro

Bavaria

20.841 Euro

Switzerland

27.123 Euro

57°

| Munich | Salzburg

F | Zurich

FL

| Innsbruck

56°

A

CH

45.000 Euro

| Geneva

55°

25.000 Euro

54°

D

| Strasbourg

56°

Liechtenstein

| Frankfurt

55°

50.000 Euro

| Milan

I 54°

| Genoa 53°

53°

52°

52°

51°

51°

50°

50°

An excellent market situation At the INTERBOOT on the Lake of Constance you are amidst one

attractive inland lakes, our neighbours have

of the most famous European water sports estuaries and in the cen-

the highest number of boats in relation to

tre of markets with a high purchasing power. With Liechtenstein,

the number of inhabitants: 100,000 licensed

Switzerland, Austria and Southern Germany, the direct trading area

pleasure boats. No wonder INTERBOOT works so closely with the Swiss

of the fair includes regions whose 14.3 million inhabitants have

boatbuilders’ association and the special section SUISSE@INTERBOOT

an outstanding disposable income. So, prepare for visitors who are

has been constantly growing.

ready to buy!

From Switzerland alone, the INTERBOOT expects more than 20,000 water sports enthusiasts per year. The fact that one third of the Swiss population lives in the greater area of Zurich, which is only 93 km away, and the fact that Swiss Federal Railways, the ferry services and the catamaran shipping company offer special arrangements, so that visitors can reach us without any problems by combining either train/ferry or car/ferry, have a share in this success.

As Switzerland is not far from the Mediterranean Sea and has some

Rolf Müller, Bootswerft Müller, general agency of Hallberg Rassy Southern Germany, Switzerland and Austria: “We were more than happy with this year’s exhibition. We experienced a buying binge that we had not seen for the past 30 years. What is happening right now beats everything. The reasons are mainly the favourable exchange rate for the Swiss and also the relaxed berth situation on the Swiss side of the Lake of Constance.”

Peter Grimm, Brunnert-Grimm: “The INTERBOOT is the most important event of the year for us. We have participated since the beginning. We are INTERBOOT fans, because the time of the exhibition and its location near Switzerland are just perfect. All renowned producers take part, so the customer gets a good overview and can compare.”

60°

59°

58°

57°

56°

55°

54°

53°

52°

51°

50°

60°

| As here, on the occasion of the INTERBOOT Media-Cup – nine days long the INTERBOOT-Harbour attracts numerous visitors with a packed entertainment programme.

59°

58°

57°

56°

55°

54°

53°

52°

51°

50°

60°

59°

58°

57°

Ronny Mathys, Nasta Marine SA and Linssen-General Importer for Switzerland: “Many people were surprised that Linssen also offers a hybrid drive now. It was a good thing for us to be able to offer our visitors a test run on our yacht with hybrid drive at the INTERBOOT-Harbour.”

Bruno Hausammann, Hausammann Caravans & Boote, Jeanneau-Importer for Switzerland: “We are very satisfied with this year’s exhibition and were able to sign many contracts.

For us, INTERBOOT is still a trade fair. We have achieved our targets.”

Joachim Pfister, Boote Pfister: “For us, this year’s INTERBOOT went better than last year’s regarding atmosphere and demand. Business has been increasing. Our expectations have been met.”

56°

55°

54°

53°

52°

| The INTERBOOT 2010 – combining fair and harbour – was well-attended.

Fair grounds 51°

95.400

INTERBOOT-Harbour

35.000 50.000

50°

100.000

150.000

60°

59°

58°

57°

56°

A high feelgood factor 55°

The Lake of Constance region is well-known for its beautiful

testing possibilities. Top sports events and a spectacular show with

landscape. About six million overnight stays this year prove how

loads of activities to join in ensure a high media presence and visi-

popular this travel destination is. Apart from the unique location of

tor frequency in the harbour area and along the water front.

54°

the international water sports exhibition, the Friedrichshafen fair

53°

offers dedicated service and high comfort. It is easy to get familiar

The atmosphere at the INTERBOOT fair in Friedrichshafen is in-

with its architecture and the compact area. A modern infrastruc-

comparable. Exhibitors as well as visitors feel exceptionally well,

ture and the inclusion of the Lake of Constance into the fair con-

which is reflected by constantly high visitor numbers.

cept provide exhibition possibilities without comparison.

52°

At the INTERBOOT fair you can perfectly accentuate your product – in the hall, on the premises or directly on the the Lake of Constance, in the INTERBOOT -Harbour. It offers you a large water sports testing area – with its 535 km² a class of its own – and with

51°

100 berths numerous exhibitors have ideal demonstrating and

50°

59°

50 th INTERNATIONAL WATER SPORTS EXHIBITION

58°

Just join in!

17 - 25 SEPTEMBER 2011 57°

Organizer Messe Friedrichshafen GmbH

Dedicated service

Neue Messe 1 88046 Friedrichshafen GERMANY

At the Friedrichshafen fair you will be supported by service and contact people you can rely on. We personally care for the needs of our exhibitors, combining both professionalism and humanity. We spare no effort and want you to exhibit successfully and without stress at the

56°

55°

T +49 | 0 | 7541 | 708 | 0 F +49 | 0 | 7541 | 708 | 110 www.interboot.com 54°

INTERBOOT fair. We invite you to join our 50 th INTERBOOT as an exhibitor.

Tourist-Information Friedrichshafen

Dirk Kreidenweiß Project Manager T +49|0|7541|708|401 F +49|0|7541|708|333 dirk.kreidenweiss@messe-fn.de

Sabine Utz Project Coordinator T +49|0|7541|708|399 F +49|0|7541|708|333 sabine.utz@messe-fn.de

Silke Heider Project Coordinator T +49|0|7541|708|403 F +49|0|7541|708|333 silke.heider@messe-fn.de

Marc Maisch Events & Programmes T +49|0|7541|708|419 F +49|0|7541|708|333 marc.maisch@messe-fn.de

Lars Jansen Project Coordinator T +49|0|7541|708|117 F +49|0|7541|708|333 lars.jansen@messe-fn.de

Tanja Kösling Project Coordinator T +49|0|7541|708|457 F +49|0|7541|708|333 tanja.koesling@messe-fn.de

Bahnhofsplatz 2 88045 Friedrichshafen GERMANY T +49 | 0 | 7541 | 3001 | 0 F +49 | 0 | 7541 | 72588 tourist-info@ friedrichshafen.de www.friedrichshafen.info

53°

52°

51°

Airport Friedrichshafen www.fly-away.de 50°

LACON design

60°