INTERBOOT 2024 | Information for exhibitors

New horizons September 25 – 29, 2024 Messe Friedrichshafen interboot.com Information for exhibitors

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The claim

New horizons also stands for a

new orientation

The international water sports trade fair in Friedrichshafen on Lake Constance is set to breathe a breath of fresh air into the sector in 2024: With a shorter duration of five days, Interboot is signaling a spirit of optimism with a new key visual and accompanying claim. With a diverse program that boldly goes beyond the offerings of a traditional trade fair, Interboot is positioning itself as an innovative meeting place for the water sports community. With its wide range of interactive options, it will provide young target groups with the chance to personally engage with the world of water sports.

The promise of the “New Horizons” claim is twofold: First, the opportunity to experience various water sports, including sailing, motorboating, kiteboarding, surfboarding, and paddleboarding – with your face to the wind and a clear view of the horizon. Second, it whets your appetite for all the fair has to offer: the exhibition of products, maritime travel, and trend sports in a way that brings you closer to what you yearn to do.

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New price structure

NEW

Price structure 2024

Early booking discount (10%) until March 1, 2024

Boat booth (regardless of booth size):

€96/m²

€86.40/m²

Up to 30 m²

€103/m²

€92.70/m²

31 to 50 m²

€101/m²

€90.90/m²

51 to 100 m²

€99/m²

€89.10/m²

100 m² and up

€96/m²

€86.40/m²

Outdoor area

€62/m²

€55.80/m²

Booth size:

In additio n to maintain in price leve g our l, we are also offer ing p reduction rice s in certain instances .

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New product worlds

Maritime Tourism

INTERboard – Board, Beach & Lifestyle

Camping/Caravan

Fishing

Cars & Trucks – Towing Vehicles for Trailers

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New highlights

Action events

Show stages

Community events

Show exhibits

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New in the marina

New in the marina • Opening of the marina to all, not just exhibitors • Guest berth for visitors who want to bring their own boats to INTERBOOT • Sailing activities with prominent partners

New setup 5 days 4 days Open air ground Sailboats Motorboats Trailers Board & trend sports Equipment

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B3 A3

A1

Trailer training VIP parking

Demo Lake Water sports activities Introductory sailing sessions

Foyer West

A2

Maritime art Maritime travel Charter & cruise advice Sailing & Travel Competence Center

Maritime travel

Planning status as of December 2023; hall setup subject to change

Camping/caravan Cars & trucks/towing vehicles for trailers

Sailboats Sailing yachts Equipment Association of Lake Constance Shipyards

A4 IBN Action Area Technical accessories Equipment Clothing Publishers Associations, authorities Young sailors

A5 INTERboard

B1

Motorboats Motor yachts Inflatable boats Motors Trailers

B4 Motorboats Motor yachts

B2 Motorboats Motor yachts Motors Trailers

Fishing

B5 InterDive

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New opening hours 2024

INTERboard

Wednesday

10 am – 6 pm

10 am – 7 pm

Thursday

10 am – 6 pm

10 am – 7 pm

Friday

10 am – 6 pm

10 am – 7 pm

Saturday

10 am – 6 pm

10 am – 6 pm

Sunday

10 am – 6 pm

10 am – 6 pm

Tschechien

Nuremberg Stuttgart Strasbourg

FR

D

Munich

Basel Zurich Bern

Innsbruck

CH

A

IT

Ungarn

Rumä

Milan

HRV 14

Serbien u.

Montenegro

Bulga Albanien

Mazedonien

Griechen-

The INTERBOOT markets – redefined INTERBOOT traditionally attracts visitors from Southern Germany, Switzerland, Austria, and Liechtenstein. This region boasts one of the highest purchasing powers in Europe while also offering an abundance of opportunities for water sports enthusiasts – and includes a market that we have perhaps lost sight of in recent years: the Mediterranean. More than 40% of visitors to INTERBOOT consider it their primary destination for water sports, and we want to raise the profile of this market once again.

New visitor tickets 2024 online 2024 on-site

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1-day ticket

€14

€18

2-day ticket

€20

€25

Discounted day ticket

€11

€13

Children 6 to 14

€5

€6

Family ticket

€31

€36

VIP parking

€69

-

Parking pass

€5

€6

Ticket (2 passengers) + guest berth in the INTERBOOT marina

€39

-

Afternoon ticket (from 3 pm)

€7

€9

2 for 1

2 for 1

Wednesday special (without B4 and B5)

NEW

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New marketing tools

A new approach to marketing We are breaking new ground with our marketing in 2024.

While many tried and tested things remain, there are also numerous new additions. We are continuously enhancing our level of interactivity, catering to specific target groups with greater precision, embracing digital processes more extensively, and, most importantly, fostering deeper emotional engagement – because water sports are all about pure emotion!

• New homepage We are becoming not just more visually striking but also more informative and user-friendly

• New content areas Sailing and motorboats are being given high-profile content areas, fulfilling the long-standing wishes of visitors

• Prominent partners Existing partnerships are being expanded, and new, prominent partners added

• Club packages New package offers now available for water sports clubs

• Addressing target groups more specifically We are going into greater detail again and using a variety of motifs

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New key visuals for the various target groups

New horizons

New horizons

interboot.com

interboot.com

New horizons

New horizons

interboot.com

interboot.com

September 25 – 29, 2024 Messe Friedrichshafen

September 25 – 29, 2024 Messe Friedrichshafen

September 25 – 29, 2024 Messe Friedrichshafen

September 25 – 29, 2024 Messe Friedrichshafen

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New communication tools

New communication tools • Influencers to broaden reach and enhance capabilities • Trend articles and editorials for each segment • Social media presence throughout the year

Organizer Neue Messe 1 88046 Friedrichshafen T +49 (0) 7541 708 0 Fax +49 (0) 7541 708 110 interboot@messe-fn.de www.messe-friedrichshafen.de

Accommodation Services & Online Booking Tourist Information Friedrichshafen Bahnhofstrasse 2 | 88014 Friedrichshafen T +49 (0) 7541 20355 444 Fax +49 (0) 7541 20355 450 tourist-info@friedrichshafen.de www.tourismus.friedrichshafen.de

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interboot.com

We are here for you!

Felix Klarmann

Kilian Hlawatschek

Zuzanna Sroda

Sabine Löffler

+49 (0) 7541 708 - 402 felix.klarmann@messe-fn.de

+49 (0) 7541 708 - 434 kilian.hlawatschek@messe-fn.de

+49 (0) 7541 708 - 433 zuzanna.sroda@messe-fn.de

+49 (0) 7541 708 - 398 sabine.loeffler@messe-fn.de

Show Manager

Project Manager

Project Manager

Project Manager