FRUCHTWELT BODENSEE & agrarelt 2012 | Exhibitor documents

International trade fair

FRUCHTWELT BODENSEE and agrarwelt

Trade fair for fruit, berries, hops and distillation

Trade fair for bio-energy, the regional cultural landscape & agricultural technology

r o t i b i Exh nts e m u c do Messe Friedrichshafen 24 – 26 February 2012

Fruitful fair duo melds topics from the fruit and agricultural world

Two trade fairs, one date: The concurrent meeting of fruit producers and farmers at the fairground in Friedrichshafen enters its third round.

From 24 to 26 February 2012, representatives of the fruit cultivation and agriculture industries will meet up at the FRUCHTWELT BODENSEE and the agrarwelt to exchange information on current topics. The 35th Lake Constance Fruit Cultivation Days (“Bodensee-Obstbautage�) will once again supplement the activities on offer at the FRUCHTWELT BODENSEE with a diverse range of lectures.

Every two years, both trade fairs provide an international communication and information platform to their visitors. In 2010, some 16,000 fruit producers, agricultural farmers, hobby brewers and distillers from across Europe came to Friedrichshafen to gain information about products and services at the exhibitor stands. The number of visitors, which remains stable at a high level, the high-quality offer and the high international contingent of trade experts all confirm: This trade fair duo has developed into a fixed industry meeting point.

The international trade fair for fruit, berries, hops and distillation informs visitors about the latest developments and products in the areas of fruit cultivation, distilling, harvesting machines, plant protection and tree nurseries and presents offers for home and hobby brewers. With its overlapping thematic areas, the agrarwelt represents an effective supplement to the FRUCHTWELT BODENSEE. This fair focuses on topics such as bio-energy, the regional cultural landscape and agricultural technology.

The FRUCHTWELT BODENSEE and agrarwelt from the exhibitors’ viewpoint

from the visitors’ viewpoint

Which groups of visitors did you come into contact with at your stand?*

Are you visiting the exhibition more from a private or more from a professional/business interest?

*Multiple answers possible

full-time fruit farmer part-time farmer

88.07 %

private interest

67.89 % 31.12 %

62.39 %

direct marketer

19.27 %

brewer

26.61 %

distiller

12.84 %

forester

professional/ business interest

68.88 %

10.09 %

energy manager

15.6 %

cattle farmer

In which field of responsibility are you active? business/ 67.81 % enterprise/ operational management

Were you able to make new contacts by participating in the trade fair?

research/ development/ construction

no 5.71 %

1.58 %

planning/process engineering

1.06 %

manufacturing/ production

6.33 %

yes 94.29 % manufacturing/ quality control

Did you reach the desired audience?

1.58 %

What is your influence upon purchasing/procurement decisions?

48.15 %

yes

decisive

31.48 %

partially

16.67 %

largely

3.7 %

no

63.22 %

co-decisive

14.36 %

consultative

14.11 % 8.06 %

not involved

How would you evaluate the supporting programme for the FRUCHTWELT BODENSEE/agrarwelt?

12.64 %

excellent good satisfactory

How would you evaluate the FRUCHTWELT BODENSEE/agrarwelt?

31.33 %

excellent

68.97 %

good 18.39 % satisfactory unsatisfactory

63.65 % 4.22 % 0.6 %

Exhibitors’ opinions on the FRUCHTWELT BODENSEE and agrarwelt 2010:

densee is very ective. Fruchtwelt Bo eff ry ve s wa ow sh “The iting. We have customers enjoy vis r ou d an t ou d lai clearly would be a s of new contacts. It lot ke ma to le ab also been r so that the flood ow were a day longe good thing if the sh r distributed.” of visitors was bette anaging Director of

Arnold Holstein, M

Holstein

d some high-value is good, and we ha re he e er ph os m at “The trade, so at only sell within the y all tu ac e W . ns discussio to come into ke the opportunity ta we ee ns de Bo lt Fruchtwe new plant protecd consumers. Our en d an rs de tra th are going really contact wi eat interest. Things gr th wi et m s ha tion method well for us.” n and the Communicatio Jürgen Decker, from ce ien at Bayer CropSc Marketing Service

ctors can Friedrichshafen. Our tra “This is our first visit to thi I nk that ng and viticulture, and be used for fruit growi ducts better rtunity to make our pro the show is a good oppo known in Germany.” rector of Goldoni

Yuri Mottolese, Sales Di

ve had larger a success. We ha en be s ha ow sh edition of “For us, the d at this second an st r ou at le op g our visitors, throngs of pe bers were amon em m r ou of y an as ‘agrarwelt’. M y’s borders, such beyond German om fr , le on gi op re pe a so ni al co but nd’s Fran rol and Switzerla Ty h ut So e .” th es from d experienc changed ideas an with whom we ex or of Managing Direct Manfred Ehrle, sed in Tettnang n s’ associatio ba er rm fa al on gi re the

r show has gone. Ou d with the way the fie tis sa ry ve e ree’r ll “W ve been we ge-scale machines ha information and lar was the fashion hli e exciting hig ght Th rs. ito vis r ou by ceived m the agriyear using people fro is th d ge sta we at show th at the two ls. I’m convinced th de mo r ou as ess sin culture bu large extent, neficial, since, to a be y all tu mu e ar s trade show themes.” d in both trade show visitors are intereste g rector of the Tettnan Hubert Hennge, Di cle cir t or pp su tions machinery and opera

in our products lt’ are very interested “Visitors to ‘agrarwe s. We’re optihigh-quality discussion and we have had some siness.” bu ing a lot of post-show mistic about it generat Tobias Stassen, hinenfabrik Sales at Celmens Masc

One of the most beautiful and modern fairgrounds in Europe – an excellent location for meetings and good business.

The architecture, which is suffused with light, and the use of a range of natural construction materials create a very special atmosphere. The shortest possible paths between the exhibition halls, a perfect infrastructure and contemporary service facilities – Messe Friedrichshafen facilitates the exhibitors’ work in every possible aspect! The West and East Foyers cover every possibility for the congress, conference and get-together segments. Regardless of whether for air-conditioned conference rooms with state-of-the-art audio technology or lounges with a stylish ambience – Messe Friedrichshafen sets the standards!

Organiser:

Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen Germany Tel.: + 49 (0) 75 41 7 08 - 0 Fax: + 49 (0) 75 41 7 08 - 1 10 agrarwelt@messe-fn.de fruchtwelt@messe-fn.de www.messe-friedrichshafen.de Project Coordinator: Tobias Bretzel

Show Director: Petra Rathgeber

Project Coordinator: Karin Hoffmann

Project Coordinator: Bruni Hertsch

Tel.: + 49 (0)75 41 7 08 - 3 63

Tel.: + 49 (0)75 41 7 08 - 3 61

Tel.: + 49 (0)75 41 7 08 - 3 62

Tel.: + 49 (0)75 41 7 08 - 3 59

Fax: + 49 (0)75 41 7 08 - 23 63

Fax: + 49 (0)75 41 7 08 - 23 61

Fax: + 49 (0)75 41 7 08 - 23 62

Fax: + 49 (0)75 41 7 08 - 23 59

tobias.bretzel@messe-fn.de

petra.rathgeber@messe-fn.de

karin.hoffmann@messe-fn.de

bruni.hertsch@messe-fn.de

Room placement: Tourist Information Friedrichshafen Postfach 2460 D-88014 Friedrichshafen Tel.: + 49 (0) 75 41 30 01 - 0 Fax: + 49 (0) 75 41 7 25 88 tourist-info@friedrichshafen.de www.friedrichshafen.de A trade fair centre for the future – 85,000 square metres of exhibition space are placed at the exhibitors’ disposal.