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Leading THE trends 10 Visitor Information Friedrichshafen, Germany

September 1 – 4, 2010

Where bike business

goes faster, higher, further. Once a year, Friedrichshafen turns into a Mecca for bikers. Industry, trade and the press come together at the world’s leading trade fair for cycling. This is where decisions are made regarding which technologies, which trends and which styles are on their way. Moreover, the No. 1 platform for cycling attracts more and more visitors each year. With 1,090 exhibitors from 40 countries and 68 % participation from abroad, EUROBIKE takes the lead when it comes to global trade fairs. An exhibition area of 100,000 m2, four days of contacts, forming business relationships and celebrating successes – who would want to miss that? Experience all the components you need for success on the market in one go – and at a steady pace. EUROBIKE welcomes you to the new features at the trade fair, product innovations, show acts and test tracks in 2010! The EUROBIKE DEMO DAY is the ultimate outdoor test terrain for the trade and media. E-BIKES & PEDELECS are in the limelight of EUROBIKE 2010. Plenty of tests in the Zeppelin Hall and in front of the Open Air Grounds East offer perfect impressions of the bikes‘ riding characteristics. The FASHION SHOW demonstrates what the well-dressed cyclist will be wearing next season. HOLIDAY ON BIKE, held on the day open to the general public, offers everything you need to know about the topic. The TRAVEL TALK congress functions as an interface between cycling and tourism to get people talking. The EUROBIKE Party on Friday evening really gets things going. The EUROBIKE AWARD acknowledges the best of the best in the industry.


Pre-opening for cycling specialists:


Materials light as a feather, the latest models and pioneering equipment all need to be put to the test. Before the trade fair even opens, DEMO DAY invites the experts and journalists to be part of it. Get ahead of the rest under real conditions. 10 a.m. to 5 p.m. on August 31 is the time – attractive Ratzen­ ried in the Allgäu (municipality of Argenbühl) is the place. Over rough terrain and on the road, see for yourself what the bicycle makers are capable of and what will be influencing the cycling world of tomorrow. A shuttle bus leaves Entrance West for the test area in Allgäu every 20 minutes from 8.50 a.m. Take the shuttle bus at 10 a.m. or 3 p.m. from Memmingen Airport and travel comfortably to the test track. For registration and details, see:

E-BikEs and PEDElEcs. From insider tip to mega seller.


r electric bik

Hot spots fo

l in Zeppelin Hal • Test course n pe O urse from • NEW: test co er w to e th st to Air Grounds Ea

They are newcomers and at the same fast movers in the business: electric bikes. Industry experts are forecasting further growth for e-bikes and pedelecs. It isn’t really that surprising – the media are reporting on them on all channels, the target group is becoming increasingly younger, and the sales figures are literally exploding. At EUROBIKE, the future is the present. A great deal of space has always been given over to this topic. And in 2010 this space will be bigger than ever. The exhibition space and testing options for e-bikes and pedelecs have been increased. In particular, the approx. 1 km long test track which starts and ends at the Open Air Grounds East offers space enough for the “fast e-bikes and pedelecs” class of bike. Furthermore, you can view a fantastic wealth of model types at the entire EUROBIKE, presented side by side by the exhibitors. All types and make of bike are represented at the fair, from the > trendy city runabout through to the mountain bike suitable for off-road purposes. You don’t get any more e-bike anywhere else!

Hall allocation EUROBIKE 2010 Rothaus Hall A1 Bikes, accessories, components manufacturers, focus: “The Road�, Italian Pavilion Hall A2 Bikes, accessories, parts Hall A3 Bikes, accessories, parts Hall A4 Bikes, accessories, parts Hall A5 Accessories, parts, Taiwanese Pavilion Hall A6 Bikes, accessories, parts, Taiwanese Pavilion

Hall A7 Bikes, accessories, parts Hall B1 Bikes, accessories, parts Hall B2 Bikes, accessories, focus: helmets and eyewear, Taiwanese Pavilion Hall B3 Bikes, accessories, parts Hall B4 Bikes, accessories, parts Hall B5 Bike fashion, accessories Hall E1 Bikes, accessories

Zeppelin Hall BICO, bikes, accessories, parts, focus: e-bikes, pedelecs, parcours Open Air Grounds West Bikes, accessories, parts, mountain bike and BMX course, test course

Open Air Grounds East e-bikes, pedelecs, parcours Foyer East / Entrance East Trade visitor registration, specialist press, Service Centre, TRAVEL TALK (9th Congress for Cycle Tourism, Friday September 3), Fashion Show, presentation of the EUROBIKE Award

Foyer West / Entrance West Trade visitor registration, EUROBIKE AWARD, specialist press, Service Passage East Centre (bank, tourist information, travel agency, meeting point, shop), Bikes, accessories, specialist literature project management, exhibitor service, photocopying service, job Lake market, publishers, EUROBIKE LAKE JUMP VISION: recumbent bikes, trikes, folding bikes, innovations. Cycling veteresnamics inter panetur honeste, qui vel mense brevi vel toto est bookQuidem show, aerody­ in cycling, iunior anno.” Utor permisso, caudaeque nisi pilos ut equinae paulatim Die EUROBIKE steht für Innovation, Kreativität und Zeitgeist. HOLIDAY ON BIKE travel exchange vello et virtutem, demo etiam unum, dum cadat elusus ratione. (onlyNirgendwo on Saturday, September 4) der Handel so viele Impulse, gibt sonst bekommt

es mehr Produktpremieren, Welt- und Europaneuheiten als in Donnerstag bis Samstag: 11.00, 14.00 und 16.00 Uhr Friedrichshafen. Hier sprüht die Branche vor Ideen, hier sieht Sonntag: 11.00, 12.30 14.00 und 16.00 Uhr man die zukunftsweisenden Entwicklungen in Technik und Design. Halle A1 Iste quidem veteres inter panetur honeste, Der EUROBIKE AWARDist ein Ideen qui vel mense brevi velund totoEntwicklungs-Baroest iunior meter der Extraklasse. Er ist die Bühne, auf der die anno.” Utor permisso, caudaeque nisiFahrradpilos

und Komponentenindustrie zeigt, „wohin die Reise geht”. Halle A2 Iste quidem veteres inter panetur honeste, qui vel mense brevi vel toto est iunior

Die EUROBIKE Fashion-Show ist seit vielen Jahren weltweit Halle A3 Eingebunden Iste quidem panetur honeste, führend. in eine veteres rasanteinter Choreografie präsentiert qui vel mense brevi velForm toto est auch die EUROBIKE 2007 in geballter dieiunior Kreationen und Kollektionen der Saison. Halle A4 Istekommenden quidem veteres inter panetur honeste, qui vel mense brevi vel toto est iunior

Der Freigelände-Parcours besticht erneut mit einem hochka­rä­ Halle A5 Iste quidem veteres inter panetur honeste, tigen Sportprogramm und wird nur noch durch ein völlig neues qui vel mense brevi vel toto est iunior Präsentationsmodul getoppt: Dem EUROBIKE DEMO DAY.

A supporting programme to be proud of!

EUROBIKE AWARD The highest European award for product innovations in the world of cycling which stand out thanks to their excellent design, functionality and intelligence. The competition is held every year in cooperation with iF Design. A preview of tomorrow’s world of cycling. Presentation of the award Wednesday, September 1 6 p.m., Fashion Show stage, Foyer East Special exhibition of the award-winning products in Foyer West EUROBIKE TRAVEL TALK Constant growth, excellent forecasts. The future belongs to cycle tourism! The congress informs and inspires the entire cycling and tourist industry. In symposiums and workshops, the participants discuss the latest developments, trends and potentials. Friday, September 3 11 a.m. Conference Centre East, Foyer East, upper floor For a detailed programme, see: Hot spots for e-bikes and pedelecs Not only is EUROBIKE the greatest trade fair for bikes in general – it is also the greatest trade fair for e-bikes and pedelecs in particular. The market is booming. Zeppelin Hall and the Open Air Grounds East are dedicated to this new trend. Visitors can experience the clever way to cycle on two test courses in Zeppelin Hall and the new test track between Open Air Grounds East and the tower.

EUROBIKE Fashion Show Fashion, show and emotion. EUROBIKE presents the styles and trends for fashion-conscious bikers. Participants: Ciro Sport SL, Craft of Scandinavia, REDVIL, GORE Bike Wear™, iXS Sports Division, Intercycle AG, LÖFFLER, Parentini SRL, Pearl Izumi GmbH, SCOTT Sports SA, SHIMANO CYCLING WEAR, VAUDE Sport, Franz Ziener Daily at 11 a.m., 2 and 4 p.m. in Foyer East Holiday on Bike Cycling and tourism meet at a special exhibition in the Main Foyer at the trade fair. This is the perfect meeting point for those holidaying on bike and for active holiday-makers. · Tourism regions and associations · International organisers of cycling holidays · Publishers, agencies with cycling maps, and much more · Mountain bike hotels and cycling hotels Saturday, September 4 Foyer West EUROBIKE Party When the community gets together, the community parties! The final trade visitor day traditionally ends with the mega EUROBIKE Party. The Open Air Grounds are transformed into an atmospheric outdoor party zone, with the largest dance floor on Lake Constance, and any amount of party people. Free shuttle buses return you to your hotel at half past midnight. Friday, September 3 From 6.30 p.m., Open Air Grounds West and atrium EUROBIKE VISION Visions become reality. EUROBIKE VISION is dedicated to innovative drive forms – from the recumbent bike through to the folding bike, right through to the trike. Try out the exhibited models in Foyer West. Foyer West

Eurobike as a hub. All roads lead to – us!

The EUROBIKE makes it easy to get here. We offer free shuttle buses to the trade fair from no less than three airports! Plus 10 free hotel shuttle buses which make the trade fair easily accessible to the whole region. And the bus nos. 17 and 18 are free of charge in the town!


Airport Express FriedricHsHaFen

Bus stop


airport EUrOBiKE Entrance East

8:47 8:55

every 30 min

18:47 18:55


8:57 9:05

every 30 min

18:57 19:05

Departure EUrOBiKE Entrance East airport

ZUricH airport – eUrOBiKe Departure from Zurich 31.8 01.9 – 03.9 04.9

8:00 7:30 8:00

10:00 8:00 9:00

12:00 8:30



17:00 16:00

18:00 17:00

19:00 17:30

Departure EUrOBiKE Entrance West 31.9 01.9 – 03.9 04.9

19:00 14:00 14:00

16:00 15:00

MEMMiNgEN airport – eUrOBiKe Departure from Memmingen 31.8 01.9 02.9 03.9

10:00 11:30 09:45 10:00

15:00 12:45 13:30 12:00


Departure EUrOBiKE Entrance East 01.9 02.9 03.9 04.9

10:00 10:30 09:00 10:30

12:00 14:00 11:30 12:00

16:00 16:00 16:30 15:00

Constance Bregenz (Austria)



St. Gallen


Milan (Italy)

Travelling by train The following websites operated by the international railway companies provide all the information you need for travelling by train. Please note that Zurich airport has an excellent permanent connection to Friedrichshafen either by ferry/train or catamaran/train in addition to the special shuttle bus. • Deutsche Bahn (German rail): • Österreichische Bundesbahn (Austrian rail): • Schweizer Bundesbahn (Swiss rail): Travelling by plane The following is a selection of the most important connections:

Innsbruck (Austria)

Airlines Zurich airport International flights from, e.g. • • • • Free bike rental in Friedrichshafen 100 free hire bikes will be posi­tio­­ned in the most important locations in Friedrichshafen and around the trade fair. Camping • Camping on the exhibition area, with camper/caravan, tent • Camping Park, 10-minute walk to the trade fair with the option of renting a tent for free

Airlines Friedrichshafen airport • • •

Visitor Service Neue Messe 1 88046 Friedrichshafen Tel.: +49 7541 708-405 Fax: +49 7541 708-110

Airlines Memmingen airport • • •

For detailed information, visit:

Leading THE trends 10 Opening times Wednesday to Friday (September 1 – 3): 8.30 a.m. – 6.30 p.m. Public day Saturday, September 4 9 a.m. – 6 p.m. Prices


Admission prices for trade visitors

“Eurobike ROUTEFINDER” Is published for the trade fair, and can be picked up free of charge.

Online pre-sales 1-day ticket 2-day ticket 3-day ticket 4-day ticket

€ 14 € 23 € 31 € 36

Ticket counter 1-day ticket 2-day ticket 3-day ticket 4-day ticket

€ 21 € 33 € 43 € 52

Organiser Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen/Germany Tel.: +49 7541 708-0 Fax: +49 7541 708-110

Admission prices public day Day ticket

€ 13

Discounted day ticket

€ 9

(free of charge for children under 6; discount applies to children 6-16, schoolchildren, students, youths, pensioners, disabled, persons doing military service)

New, from mid-August: EUROBIKE iPhone app The interactive mobile guide. Contains all exhibitors, events, shuttle buses, etc. Free download at:

Partner country:

EUROBIKE 2010 | Visitor Information  

LEADING THE TRENDS 10 September 1 – 4, 2010