The Global Platform
g n i s i t r e v d A r u ! Yo s e i t i n u t r o p p O s
er n n a B nd a s t r Adve 21 0 2 E K EUROBI
1
TABLE OF CONTENTS OVERVIEW OF EUROBIKE MEDIA
3
BANNER ADVERTISING
5
THE ONLINE PACKAGE IN THE NEWSLETTER ON THE EUROBIKE SOCIAL WALL
LISTINGS
8
TOP LISTING IN THE ENTRY OF EXHIBITORS
ADVERTS IN THE GUIDE ON THE EUROBIKE ADMISSION TICKET IN THE SHOW DAILY 2
9
OVERVIEW OF EUROBIKE MEDIA
THE NEW EUROBIKE WEBSITE - THE DIGITALE BASE
MOBILE MARKETING – ADVERTISE IN THE EUROBIKE APP
Advertise on the official website
The EUROBIKE for digitale globetrotters
User (Jul - Sep) Page Impressions (Jul - Sep)
appr. 390,000 appr. 2,440,000
YOUR ADVANTAGES • One digital online index • Advertise in EUROBIKE‘s key digital media • High impression rates before, during and after the show • Banners on the most visited sub pages
3
YOUR ADVANTAGES • Significant influence on brand consciousness • No time or place limitations • Interactive • Successful monitoring via detailed evaluations
TOP LISTING ENTRIES EXCLUSIVELY FOR EXHIBITORS Possible reach (Jul - Sep) appr. 500,000 page impressions appr. 1:30 min dwelling time/session Duration Closing date
July 21, 2021 - February 25, 2022 July 06, 2021
YOUR ADVANTAGES • Highlighted presentation at the head of the list • More visibility without scrolling or searching • International B2B industry
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de
OVERVIEW OF EUROBIKE MEDIA
EUROBIKE NEWSLETTER Dialogue marketing for trade visitors and exhibitors
SOCIAL WALL – YOUR ADVERTISING LIVE AND ON-SITE Social media during the show
Range
appr. 40,000 adressen
Exklusivity
one banner per mailing
YOUR ADVANTAGES • Directly into the mailbox of your target groups • Banner in context with actual EUROBIKE themes • Reduce waste coverage
4
Potential Range
appr. 40,000 trade visitors, appr. 20.000 consumers, exhibitors and press
YOUR ADVANTAGES • Prominent area in one of the foyers • High-level audience due to proximity to lecture platform • Directly adjacent to the THE WRIDERS‘ CLUB BLOGGER BASE • Address of Digital Influencers • Possibility to place your products, spread hashtags and your company‘s vision
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de
BANNER ADVERTISING ON THE WEBSITE AND THE APP Possible reach (Jul - Sep)
300 x 250 px | 150 KB bzw. 728 x 90px | 150 KB
Format App
1440 x 296px July 19, 2021 - December 31, 2021
Closing date
July 06, 2021
Package XL Display Banner Package L Display Banner Single Display Banner
ADVERTISE ON THE MOST IMPORTANT PAGES OF THE EUROBIKE WEBSITE AND APP. • • • •
Advertis e in EU key digit ROBIKE‘s al media High imp ression r ates befo during a re, nd after t h e s h ow Banners on the m ost visite d sub page s
appr. 2 Mio. page impressions
Format Web Duration
YOU ADVANT R AGES
International B2B industry Displayed in two formats (web, mobile and app) In rotation with a max. of 3 more banners Approx. 3 minutes dwelling time per session
Well-placed on
Well-placed on
3 3 3 3 3
3 3 3 3
Front page Your visit Exhibition programme Topics Hall plan € 3,600,-
Your visit Exhibition programme Topics Hall plan
€ 3,000,-
Well-placed on one page 3 Individual placement of your banner 3 On one of the most visited pages € 900,-
e rs receiv Exhibito count is a 30% d
2 Medium Rectangle
1
Leaderboard
1: Example web view: Leaderboard Banner 728 x 90px | 150 KB
5
3 2: Example mobile view: Medium Rectangle Banner 300 x 250px | 150 KB
3: Example app: Banner 1440x296px
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de
BANNER ADVERTISING – IN THE NEWSLETTER Exklusivity
two banner formats options per mailing
Format
600 x 100px und 600 x 315px | only static
Data format
jpg or gif file | no editorial content possible!
Deadline
July 06, 2021
e rs receiv Exhibito count is a 30% d
YOUR ADVANT AGES
Directly into the mailbox your targ of et group s 40,000 t rade e-mail ad visitors‘ dresses In the ru n-up to t and/or o he show n post-sho the w-work
NEWSLETTER BANNER Two different banner formats are bookable in the newsletter. One banner in the newsletter per mailing
€ 2,500,-
Around 40,000 international trade visitors and exhibitors have subscribed to the EUROBIKE newsletter. All the latest information on EUROBIKE is posted to these addresses approx. 10x before the trade show and at least 1x after. Languages: German, English
2
1
600 x 100px
1: Example Editorial-Banner
6
600 x 315px
2: Example Footer-Banner
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de
BANNER ADVERTISING – ON THE SOCIAL WALL Potential target group Format Duration Data format Deadline
all trade visitors, exhibitors and media representatives on-site, B2C min. 1000px width, expect rate view 16:9 2.5 - 3 hours total duration per day (rotating) mp4 / psd / ind / eps August 13, 2021
YOU ADVANT R AGES Promin ent area
in one of
the foye rs el audien ce due t o pro to lecture platform ximity Directly adjacent CLUB BL to THE WRIDER ‘S OGGER BASE Addressin g of Digit al Influen cer Possibilit y for pro d u c t placem spreadin e nt , g hashta g s and your c o m p a ny ‘s vision High-lev
SOCIAL WALL Your banner ads on the SOCIAL WALL. Book your space to post videos, hashtags and photos. Result: You will be featured on the online SOCIAL WALL of the EUROBIKE website. 1 - Day - Package:
€ 750,-
2 - Day - Package
€ 1,450,-
3 - Day - Package:
€ 2,100,-
4 - Day - Package:
€ 2,700,-
Only limited spaces available
e rs receiv o it ib h x E iscount a 30% d
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de 7
TOP LISTING ONLY FOR EXHIBITORS You have the possibility to book a top listing in the online index. A max. of 5 top listings will rotate randomely. Listing per product category.
YOUR ADVANT AGES
Highligh ted pres entation at the h e a d of the list Internatio nal B2B industry More vis ibility wit hou scrolling or search t ing
The top placement is only possible online and not in the guide. Only a limited number is bookable!
Possible reach (Jul - Sep) appr. 500,000 page impressions appr. 1:30 min dwelling time/session Duration Closing date
Juy 19, 2021 - December 31, 2021 July 06, 2021
Well-placed on 3 Exhibitor index
€ 1,490,-
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de 8
ADVERTS
YOUR ADVANT AGES
Also ava
downloa d Will be u sed inten sively d the trade show tha uring nk to the ha ndy form s at Promine n exclusive t placement ly for ex hibitors
I. EUROBIKE GUIDE The maximum visibility for your brand Number of Copies
30,000
Format
120 x 210mm (+3 mm bleed)
Deadline
July 06, 2021
ADVERT FORMATS & -PRICES
ilable as
e rs receiv Exhibito count is a 30% d
SPECIAL PLACEMENTS
1: 1/1 page (4c, 120 x 210 mm)
€ 2,950,-
U2 / U3 (4c, 120 x 210 mm)
€ 3,150,-
2: 2/1 page (4c, 240 x 210 mm)
€ 4,950,-
U4 (4c, 120 x 210 mm)
€ 3,350,-
3: 1/2 page (4c, 120 x 105 mm)
€ 1,750,-
Best possible placement
EV COMPANY FIRMA
EVOC Sports Exal Europa EXEPT ExtraEnergy Services Extrawheel
EV
INDEX OF EXHIBITORS AUSSTELLERVERZEICHNIS
HALL/ STAND HALLE
B3 B5 A5 B3 DA A4
303 504 102 311 508 506
COMPANY FIRMA
A5 A1 A1 A3 B4 FG
408 729 417 612A 203 AK/3
Fairing Industrial
B3
115
FALCON BICYCLE
B2
503
Fantic
DA
502
FFWD Wheels Fazua Feldmeier Bike Federal Sporting Goods Feedback Sports
B3 A1 DA B4 A3 B5
305 205 501 407 507 503
Ferts Developing Enterprises
B1
210
1
2
COMPANY FIRMA
EVOC Sports Fibrax
A3
205 Exal Europa EXEPT ExtraEnergy Services Extrawheel
Fidlock FINE CHEMICAL
EXUSTAR eZee F. Morat & Co. F-Wheel Fabric FAHRER Berlin
HALL/ STAND HALLE
A4 DA
207 411
First Bicycle Components Fitech Sports Technology
A3 A4
345 307
FIVE GLOVES
B4
304
Five Ten Fix Manufacturing
Fizik
A7 FG
A5
301
B5 A6 FG B5
406a 102 O/204 213
FOLIATEC Böhm
FG
A7/7
110
1: 1/1 page advert 9
HALL/ STAND HALLE
B3 B5 A5 B3 DA A4
303 504 102 311 508 506
EXUSTAR eZee F. Morat & Co. F-Wheel Fabric FAHRER Berlin
A5 A1 A1 A3 B4 FG
408 729 417 612A 203 AK/3
Fairing Industrial
B3
115
FALCON BICYCLE
B2
503
Fantic
DA
502
FFWD Wheels Fazua Feldmeier Bike Federal Sporting Goods Feedback Sports
B3 A1 DA B4 A3 B5
305 205 501 407 507 503
Ferts Developing Enterprises
B1
210
202 B10/1
FLYER FMB
FLR SHOES
1/1 page 120 x 120mm + 3mm bleed
2/1 page 240 x 210 mm +3 mm bleed
COMPANY FIRMA
HALL/ STAND HALLE
Fibrax
A3
205
Fidlock FINE CHEMICAL
A4 DA
207 411
First Bicycle Components Fitech Sports Technology
A3 A4
345 307
FIVE GLOVES
B4
304
Five Ten Fix Manufacturing
A7 FG
202 B10/1
Fizik
A5
301
FLR SHOES FLYER FMB
B5 A6 FG B5
406a 102 O/204 213
FOLIATEC Böhm
FG
A7/7
110
2: 2/1 double page advert
FU
INDEX OF EXHIBITORS AUSSTELLERVERZEICHNIS
3: 1/2 half page advert
COMPANY FIRMA
HALL/ STAND HALLE
velounion FollowMe Formula Engineering Fortunati Group EU Foshan Saneagle International Fox Eyewear
A5 A6 FG A1 A5
402 218 A8/4 416 214
FOX Factory
B1
500
FPD Industry Framo Morat
FG A1
A10/1 417
COMPANY FIRMA
HALL/ STAND HALLE
FRAPPÉ FREERIDE fresh frames FUAN Industrial
B1 FW A6 A3
401 104 219 705
FULCHEE Fulcrum Wheels F.S.A.
A5 B3 B3 DA
230 502 400 405
Fumpa Pumps
B1
106
33 1/2 page 120 x 105mm + 3mm bleed 111
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de
ADVERTS
YOUR ADVANT AGES
Your adv ert on th e offi downloa d docum cial e nt
II. EUROBIKE ADMISSION TICKET
Reach all trade vis itors and of the sh visitors ow
Your advert on the official download document Format Data format
170 x 397px png, jpg (resolution: 300dpi), max. size 200 kB
Deadline
EUROBIKE offers you the opportunity to advertise on all online bought EUROBIKE admission tickets. Through this you can reach all trade visitors and visitors.
Advert on the admission ticket 10
April 23, 2021
EXCLUSIVE ADVERT PRICE 1: Advert on the admission ticket for trade visitors
€ 2,500,-
2: Advert on the admission ticket for visitors
€ 1,750,-
3: Advert on both admission tickets
€ 3,750,-
CONTACT: Melanie Riedmann +49 (0) 7541 708 412 melanie.riedmann@messe-fn.de
ADVERTS III. EUROBIKE SHOW DAILY Your advert in the official show newspaper Number of copies
Substantial discounts available for multi-show packages and online promotion. Contact us for a custom package that maximises your exposure and fits your budget.
approx. 20,000
Format
245 x 340mm (+5 mm bleed)
Data format
PDF (resolution: 300dpi)
Deadline
August 18, 2021
Details and Show Daily content available online at : www.showdaily.net
ADVERT PRICES (4 ISSUE PACKAGE) 1: 1/1 Seite (4c, 245 x 340 mm)
€ 6,800,-
2: 1/2 Seite (4c, 245 x 165 mm)
€ 6,000,-
3: 1/4 Seite (4c, 122 x 168 mm)
€ 4,500,-
The Official Eurobike Newspaper | www.bikeshowdaily.com
September 5, 2019
3
1
THURSDAY
1/4 page vertical 122 x 168mm + 5mm bleed
INSIDE:
Latest news Show highlights What’s on today
1/1 page 245 x 340mm + 5mm bleed
PRODUCT ROUNDUPS:
EBIKE OVERVIEWS:
Next-level eMTBs Shop tools for e-bikes Electric gravel bikes Tires
ESD3-19 dm dm 2.indd 1
Lighting Sunglasses Off-road apparel Sustainable apparel Seatposts: droppers and suspension Carbon MTB wheels Smart clothing Footwear
1/2 page horizontal 245 x 165mm + 5mm bleed
04/09/2019 22:27
1: 1/1 page advert 11
2: 1/2 page advert
3: 1/4 page advert
2
KONTAKT: Tom Kavanagh tom@showdaily.net Taiwan/Asia: Sabinna Den sabinna@showdaily.net