CLOSE UP | THE MAGAZIN 01/18

www.messe-friedrichshafen.com

THE MAG AZINE 01/18

REGIONAL NEWS

INTERVIEW

ABOUT US

Memorable events in the context of trade fairs

Chairman of the Zeppelin Management Board, Peter Gerstmann

Portrait of our communication professionals

My favourite destination: somewhere new.

With Lufthansa to more than 100 destinations in Europe

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EDITORIAL

FULL STEAM AHEAD

Taking stock on the on hand, and looking ahead to the future on the other: For many people the start of a new year is also a time for reflecting on the past and contemplating the future. Good resolutions, big plans, new goals – all of these concepts have a certain beacon effect. Their purpose is to provide orientation in our fast-paced lives when we can sometimes lose sight of the big picture; to create a sense of personal security in times when society seems to be veering off course.

We will continue to present the very latest trends and products, promote innovations and start-up ideas, and offer orientation in an ocean of ideas. Our team is eagerly looking forward to upcoming challenges and will be happy to assist you in navigating the new year – because here at Lake Constance we are familiar not only with lighting beacons, but also with staging trade fairs.

To a successful 2018!

Our trade fairs have a beacon function as well – as has already been the case for decades. And even if they are constantly confronted with digital headwinds, their relevance is in no way diminished by modern inventions and developments.

Because trade shows convey proximity and trust – thus creating the basis for lasting business contacts that can be built up and intensified there. They are a meeting place for people with shared interests, passions and values. They offer the opportunity for people to interact with each other in a genuine way – face-to-face communication, sealed with a handshake which, for many people, still counts for something. And they give attendees the pleasant feeling of being part of something bigger and therefore of having an effect. That is why Messe Friedrichshafen will remain a reliable partner for all exhibitors and visitors.

Yours, Klaus Wellmann CEO Messe Friedrichshafen GmbH

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CONTENTS Imprint Publisher: Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen Responsible: Ludwig Meier (ludwig.meier@messe-fn.de) Text: Janka KreiĂ&#x;l (janka.kreissl@messe-fn.de) Layout: Karin Brugger (brugger@brain-design.net) Image credits: ARBURG GmbH + Co KG, Achim Mende, Andy Heinrich, Deutsche Zeppelin Reederei GmbH, Flughafen Friedrichshafen GmbH, Fotolia LLC, Germania Fluggesellschaft mbH, Graf-Zeppelin-Haus Friedrichshafen, komitee eventservice marberger gmbh, Messe Friedrichshafen GmbH, Michael Ganster Event-Gastronomie GmbH & Co. KG, P. E. Schall GmbH & Co. KG, SENTIDO Seehotel Am Kaiserstrand, Stadt Friedrichshafen, Tourist Information Friedrichshafen, Vemax GmbH, Zeppelin GmbH Advertisements: Sport & Consult, Immenstaad (office.sportconsult@icloud.com) Print: Druckhaus MĂźller, Langenargen

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Interview with Peter Gerstmann, Chairman of the Management Board of Zeppelin GmbH Born in the Rhineland, at home in Swabia. The head of the Zeppelin Group is an avowed fan of the Lake Constance region. He reveals why in our interview and also tells us where he sees the greatest potential for his company, and why sustainable values matter now more than ever.

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10 Perfect corporate presentation

Memorable events can be created during a trade fair with the help of add-on events.

Our capable project teams are on hand to help you choose the right venue.

Editorial Page 3

Imprint Page 4

Healthy eating at fairs Page 16

Messe Focus Page 18

Online bookings for advertising space Page 20

Talk of the town Page 22

Hamburg Boat Show Page 24

Airport News Page 25

Mechanical engineering at Lake Constance Page 27

Page 12 Communication professionals: portrait of a department

Once a trade fair is underway, the press centre is a hive of activity. The Messe Friedrichshafen Communication Department ensures that all media representatives can work at their best.

The “Sonnenkönigin” event ship Page 30

Review 2017 Page 32

Outlook 2018 Page 34

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28 Anniversary trade fair breaks all records

The 25th edition of Fakuma, one of Europe’s most important plastics processing trade fairs, attracted 1,889 exhibitors and 48,400 trade visitors. Bettina Schall tells us what makes this trade fair so successful.

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CLOSEUP INTERVIEW

Peter Gerstmann Chairman of the Management Board of Zeppelin GmbH

" The quality of life at Lake Constance is fantastic."

Zeppelin continues to define every aspect of Friedrichshafen – be it industry, social life or prosperity. Much of this is down to the actions of Count Ferdinand Zeppelin himself. Reason enough for a personal interview with Peter Gerstmann, Chairman of the Management Board of Zeppelin GmbH. CLOSEUP: Mr. Gerstmann, like the Managing Director of Messe Friedrichshafen, Klaus Wellmann, you too moved from Cologne to Friedrichshafen. What was the best thing about this change of location and what do you miss most?

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Peter Gerstmann: The move was perfect in every respect. Just look at the wonderful landscape, the lake, the recreational amenities or the infrastructure!

The only thing I miss a bit is the straightforward approach of the Rhineland people. It is a little more difficult to win people’s trust here. But, to be fair, I have to admit that the people around me definitely have to suffer more from the Rhinelander, Peter Gerstmann, than I do from the Swabians.

CLOSEUP: As the Chairman of the Management Board of Zeppelin GmbH you often work at the corporate head office in Garching near Munich. If you make a direct comparison between that major conurbation and the Lake Constance region, what advantages does Friedrichshafen offer?

Peter Gerstmann: For me, Friedrichshafen is a haven where the demands of everyday life and the rapid pace of business can be slowed down to an acceptable level. It is the perfect place for work and for the family. There is no traffic chaos – even if the locals here see it differently because they don’t know Munich’s orbital motorway – and then there’s the direct connection with nature as well. It’s easy to deal with official matters before work, schools are in safe, easy reach, bread is still bought fresh from the bakery and not a factory, the markets get their supplies from farmers and the local region and not from the wholesale market. The quality of life is fantastic and, ultimately, that’s what counts.

CLOSEUP: Your company employs highly qualified staff in an economically strong region. How do you manage to find and retain employees before others snap them up? How do you persuade potential candidates that they are making the right decision in moving to the lake?

Peter Gerstmann: The points I mentioned before are definitely extremely important, particularly for young families. But the region does offer exceptionally attractive and secure jobs. “Living and working by the lake” is a highly attractive package.

Naturally, on top of that, Zeppelin offers a very special environment: given our medium-sized company structure, we offer even new staff who are qualified a high degree of autonomy and the chance to be entrepreneurial. Our flat hierarchies also promote fast-track careers and direct contact with management.

Moreover, as a sales, service and engineering organisation, we are a real “people’s company” with the highest level of customer orientation. During the last

employee survey, 86 per cent of our employees cited customer orientation as the biggest motivating factor for their work at Zeppelin. Isn’t that fantastic? Employees with those high standards come to us.

CLOSEUP: Count Zeppelin laid the cornerstone of your company with his vision of a dirigible airship. To what extent does this historic connection continue to define the Zeppelin Group today?

Peter Gerstmann: Our values and leadership culture are aligned with the way Count Zeppelin operated. For example, in using the phrase “Grafen fail successfully” in our Mission Statement, we are recalling not only the patience and persistence that Count Zeppelin exercised in his journey but also – and most notably – the setbacks he suffered.

CLOSEUP: The solutions provided by your Rental business unit are used by Messe Friedrichshafen as well. Exhibitors rent office containers; barrier solutions are put

Overview of the Zeppelin Group

Collaboration within the Group revolves around a management holding company and six strategic business units. This structure enables the bundling of operational business and the alignment of business models with different markets and clients. The Group’s management holding company is Zeppelin GmbH. The company’s domicile is Friedrichshafen while its head office is in Garching near Munich. The Group, with 190 sites and 7,646 employees, achieved turnover of 2.36 billion euros in 2016.

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CLOSEUP INTERVIEW

in place for large-scale events. How is the Rental business unit developing and where do you see its greatest potential?

Peter Gerstmann: Rental must be the most innovative business model within the Group. These days it is about so much more than simply hiring a piece of construction machinery. Today we provide a complete package of solutions – with everything you need for a successful building site. We are a one-stop shop for all you need – from traffic safety and access control, logistics, power supply and mobile accommodation to construction machinery and waste management. There is gigantic,

networked and more automated. How do you envisage the Lake Constance region in 2030? In what direction will it develop: in tourism and leisure, as an industrial centre, as an e-mobility and sustainability pioneer…?

Peter Gerstmann: In every direction – because everything we have here at the lake has the very highest standards.

And those responsible won’t be resting on their laurels – companies will remain industrial leaders. With ZF and its partner companies, we have a leading e-mobility hub in the region; tourism and recreational amenities are natural endowments;

Peter Gerstmann: I am absolutely convinced that our most important duty as company managers is to create sustainable values, not to meet short-term key performance expectations. A profound understanding of values provides orientation and security for the future and this helps to secure success.

CLOSEUP: You are the head of a global group and probably have more stress than holidays. How and where do you best switch off and recharge?

Peter Gerstmann: Firstly, work is part of life. For me, it is a privilege to take on new challenges and meet new people every day.

That avoids stress which is something that always appears once we start experiencing work as personal pressure. However, I also take time out. I enjoy travelling a lot with my wife, cruising through the countryside on my Harley, collecting old cameras, and I love making music. For the latter, I’m a happy member of the Zeppelin Band that has already been in existence for seven years in Garching and is made up of company employees.

www.zeppelin.com

as-yet untapped potential which is why we acquire new companies every year that can further round out and enhance the solutions we offer our clients.

CLOSEUP: Your Z Lab business unit combines the Zeppelin Group’s industry know-how with the digital expertise of a start-up. The idea here is that digital innovations will make the construction site of the future more efficient, more

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we are already committed to sustainability because of our regional location; and the region offers the best basis for startups and founders thanks to its network of outstanding schools and universities.

CLOSEUP: You yourself are said to be direct, reliable and down-to-earth. To what extent are qualities like these crucial to lasting success in a company with such a lengthy tradition as yours?

Advert

EXPERIENCES & EMOTIONS:

EXCLUSIVE CORPORATE EVENTS A company’s clients, leads and employees often come together at trade fairs. It is a meeting of people with a shared passion, a time for real interpersonal communication.

More and more companies are recognising the potential of these gatherings, and they are making the best use of the time and resources by staging a suitable corporate event – be it before, during or after the trade fair itself, and for any number of people from 20 to 1,000. The perfect setting is available for every occasion, either directly at the exhibition centre or in the immediate vicinity. “Our exhibitors have an idea, we have the right venue for it,” says Klaus Wellmann, Managing Director of Messe Friedrichshafen, summing up this service. “Our teams not only know the most beautiful spots but also the best places for any given activity.”

Perfectly staged, indoors and out Obviously, plenty of flexible space and numerous venues with modern infrastructure and modular concepts are available at the exhibition centre itself. However, companies can also avail of amenities beyond its boundaries. How about a spectacular dinner in a castle beside the lake? A sporty outing in the mountains? A sociable get-together in a wine cellar? Or an exclusive charter flight with a Zeppelin? The range of different corporate events is limitless.

Thanks to its comprehensive knowledge and network of valuable contacts, Messe Friedrichshafen can also assist when it comes to accommodation, catering or musical entertainment.

From head to heart “The great advantage of a corporate event being held in conjunction with a trade fair is that companies pick up their target group where they feel most at home – in their professional element,” says Ludwig Meier, Head of the Marketing & Advertising Department. Product presentations for media representatives, for example, can be excellently combined with a company’s appearance at a trade fair. Employee train-

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ing sessions before the trade fair or team events after a successful trade fair are possible too. There are also many different options available for corporate anniversaries or events. As Ludwig Meier knows: “If events like these take place in an unusual setting, they are memorable and stick firmly in attendees’ minds and hearts.”

Contact us Messe Friedrichshafen will be delighted to help you realise your project, so that your ideas are turned into unforgettable events with emotional experiences. If you are already in touch with a specific project team, please speak to your regular contact. Enquiries from guest organisers are handled by our Guest Events Department.

Contact Guest Events Dept.

Neue Messe 1 88046 Friedrichshafen 0049 7541 708 - 374 gastveranstaltungen@messe-fn.de

www.messe-friedrichshafen.com

Messe atrium (above) & Messe lake

You have the idea – we have the venue – you enjoy the success

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• Meetings / Conferences / Training Sessions • Test Events / Demos • Showrooms / Product Presentations • Corporate Anniversaries / Team-Building Measures / Company Outings • Incentives

Occasions for corporate events Sample target groups

• Lakeside Castle • Vineyard Hotel • Historical steamer • Waterfall Restaurant • Historical hangar • Glamorous event ship • Modern museums

Exhibition centre capacities • 2 conference centres (East & West) with over 30 modular rooms for up to 520 people • Messe lake with jetty and a field that can be used for sport demonstrations or as a chill-out zone • “Messe-Alm”: alpine meadow with a rustic feel • Press Garden, e.g. for receptions • Multipurpose atrium

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Hotels and conference centres

Unusual venues

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• Customers / Partners • Specialist Traders • Employees • Media Representatives

• Modern hotels with conference rooms and lounges • Conference centres with state-of-the-art technical fit-out • Hotels with historical charm, wine cellars and landscaped gardens

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PORTRAIT OF THE COMMUNICATION DEPARTMENT From left to right: Eleni Kugler, Communication Coordinator Sabine Zorell, Coordinator Press Organisation Wilma Bayer, Coordinator Press Organisation Frank Gauß, Deputy Head of Communication Mirjam Reisch, Coordinator Online Communication Wolfgang Köhle, Head of Communication, Press Spokesman Uwe Spitzmüller, Coordinator Online Communication

More than

200 press releases per year (some in 5 languages)

4,500 journalists and bloggers per year, around half of whom are international from

631

44 countries

992,129

27 press conferences, guided tours, industry talks, etc.

new trade fair products from exhibitors

12,234

email notifications received by users

211,252 33 Social Media channels

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videos produced per year

media addresses in our mailing list for all events

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Facebook pages

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fans & followers

1,044 newsletter issues per year

ON EVERY CHANNEL One number comes in handy when trying to understand the work of the Messe’s in-house Communication Department: 4,500. That is the number of journalists and bloggers who attended events at Messe Friedrichshafen last year. That means 4,500 different individuals – from many different cultural backgrounds, different ways of working, and different information needs. Each of these 4,500 people was at the Accreditation Counter on one of the 66 trade fair days, and was welcomed with a sincere smile.

“Meeting the representatives of all media categories in person and being able to support them individually with their work is one of the key aspects of successful press relations for us,” explains Wolfgang Köhle, Head of the Communication Department and the Messe Friedrichshafen press spokesman. In concrete terms this means that someone is always available to answer both organisational and substantive questions. When is the first press conference?

Which exhibitors have the most exciting new products? Where is the industry talk taking place? The Communication Department has an overview – and it is not only the journalists but also the exhibitors who

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benefit from that. “A trade fair is the ideal opportunity for a company to draw media focus and attract attention,” Wolfgang Köhle says. However, this concept can only be put into practice with the corresponding experience and the necessary background knowledge. “Our team can assess what is really new for the media representatives, and how not only products but entire industries can be best presented.” This advisory service is an important added value – and it’s included in the price when exhibitors book their stand space at the Messe.

As the press spokesman says: “Our work is often also about raising awareness and persuasion – when it comes to new media, for example – particularly with smaller companies.” The Communication team may explain, for instance, the difference between the work of bloggers and that of journalists, and how traditional companies can benefit from these modern-day multipliers. “We have an overview of the digital media with blogger bases or live streams of press conferences – but we don’t neglect classic editors.”

The best conditions for all All producers of text, film or radio articles have one thing in common: in order to work efficiently, they need the right framework conditions. At Friedrichshafen, they have two modern press centres and the Press Garden at their disposal. Apart from standard features such as fast internet connections with which very large volumes of data can be transmitted quickly, the Messe also offers a whole range of services that goes well beyond the usual standard. For example, at major trade fairs, professional camera teams produce both raw material and broadcast-ready features which can then be made available to radio and TV stations. Detailed background reports are written by specialist journalists focused on the given trade fair area. Alongside that, it’s the little details that make Messe Friedrichshafen such as special workplace for media representatives. Free catering, for example, or “a case where one of our Building Services staff turned up with a glue gun when an Italian journalist broke one of her high heels,” Wolfgang Köhle recalls.

At many trade fairs in Friedrichshafen, the Social Wall is a popular and much-visited advertising tool that offers great and diverse scope for up-to-the-minute product and logo placement. It is of particular appeal to young target groups.

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Communication is a year-round job So there’s still the question of what the team around the Head of Communication actually does outside trade fair times.

“We’re on holiday, of course!” Wolfgang Köhle says, laughing – and goes straight on to explain timeframes: communication planning for a trade fair starts at least nine months in advance, or even goes on all year round for some. Communication covers press information, newsletters, video productions, posts on Facebook, Instagram or LinkedIn – details of what is to be published when is planned down to the day and then input into a clearly set-out and continuously updated online tool.

There are regular liaison meetings between the project teams on the respective trade fairs and the Communication Department – and measures taken are constantly reviewed as well. “The 20 websites of the respective trade fairs are at the heart of communication. They are created in conjunction with an online marketing agency and are updated in-house. This is where all measures are coordinated”, Wolfgang Köhle explains. “Based on the analysis of website and social media traffic or from the open rate for newsletters, we can then tease out recommended actions for the teams.” This gives rise to target group-relevant background reports, up-to-date news reports or amusing video clips – thus creating further valuable contact with the 4,500 media representatives who are connected with Messe Friedrichshafen.

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5 The exhibition centre provides two state-of-the-art press centres for media representatives. During trade fairs, apart from the regular Communication Team, other staff and service providers are in action – at the Press Bistro for example, or at the Accreditation Counter. Photographers as well as staff for the areas of social media, video, radio & TV services are also on hand, as are interns and volunteers.

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From trade publications, TV and radio reports and blog posts to social media issues: Eleni Kugler and Frank Gauß coordinate the content of all communication channels for the respective trade fairs and they are reliable contacts for all media representatives.

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Wolfgang Köhle, Head of the Communication Department, in his element.

Online is his true calling: Uwe Spitzmüller manages and oversees the content of the 20 trade fair-specific websites, dispatch of newsletters and the Messe apps.

Facebook, Instagram, Twitter, LinkedIn: social media content is planned, created and published by Mirjam Reisch.

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is possible at trade fairs too Since December 2017, a fresh wind has been blowing through the Messe’s catering kitchens: professional chef and organic pioneer Michael Ganster from Friedrichshafen has taken over part of the catering.

This means that the restaurant in the West Foyer and two of the seven bistros are being given a makeover – both conceptually and in terms of their physical layout. In future, guests at the “Konstanz” bistro will dine in an Asian setting, while “Säntis” will be serving fish. The restaurant on the first floor of the foyer is to be designed in Italian style and diners here will be able to serve themselves from a selection of salads, pasta and sauces.

Those worried that popular classics such as schnitzel, chips or spaetzle noodles have disappeared can rest assured: these dishes are still on the menu. There is however a new focus on what goes into the dishes: Michael Ganster and his team use fresh organic ingredients from the local region.

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“Noodles and fish will be obtained from organic providers, and our meat is ethically farmed,” Michael Ganster explains. The busy chef knows very well what guests like to eat, thanks also to many years as an organic caterer at all five of Germany’s major organic trade fairs or from largescale events such as the “Kulturufer” in Friedrichshafen. “Naturally we are also familiar with the special needs of trade fair guests. They want light, fast food that satisfies but doesn’t leave them feeling tired – because they still have to work after their meal.” Healthy, light snacks are planned, as are dishes that can be taken back to the exhibitor’s stand or outdoors.

Well prepared for the new challenge With regard to the structural makeover of the restaurant space, there are two main aims: firstly to create a relaxed dining atmosphere – say, through the use of room dividers, dropped ceilings and new table arrangements. Secondly, the focus is on

guiding guests efficiently: “People have to be able to see quickly what is available where,” Michael Ganster explains. “In addition, visualisations are important for international visitors because they provide the information they need and make it easier for them to make a quick decision.”

Much can be planned in advance – but the caterer will have to deal with other matters as they arise. “Naturally it’s a challenge for us to plan visitor flows and the related demand at the food counters. Who eats what? When will the restaurant be full?

I can use past figures to work this out – as well as my gut feeling,” says Michael Ganster who has done a great deal of research and believes he is well prepared for this new challenge. Apart from his core team of ten employees, during trade fairs he can call on a pool of around 40 experienced staff. Demonstrating his commitment to the Messe, he has now set up “Michael Ganster Event-Gastronomie” which he is expanding as the second pillar of his business, alongside his organic company.

Tried-and-trusted being preserved Five of the seven Messe bistros, the “Messe-Alm” and the Messe Shop East will continue to be run by Klink-Eberhard Event-Gastronomie which will also be taking over the Messe Shop on the West Foyer. “We are delighted that we now have a second, innovative caterer at the Messe in the person of Mr. Ganster, and we are confident that we will work well together,” says Ursula Klink-Eberhard, the third generation managing director of the family-run business. The vision of her son, Frank Eberhard – also a managing director – was successfully realised in 2017 with the creation of the “MesseAlm”. The Messe Shop West will be completely overhauled this year: a wide range of foods will be available here from filled upmarket breads and rolls to snacks, sweet items and dishes

that change on a daily basis. Some new ideas are planned for the outside area too. “Our regional dishes are proving very popular with our guests,” Klink-Eberhard says. “We make dishes such as “maultaschen” ravioli, spaetzle and schupf noodles and potato salad ourselves – where else would you still get that at a catering operation of this size?” The answer is: at Messe Friedrichshafen, where the perfect mix of regional, certified organic and tasty food is served up fresh every day.

Michael Ganster is one of the two caterers at Messe Friedrichshafen.

Contact Klink Eberhard GmbH Ursula Klink-Eberhard Zeppelinstraße 310 88048 Friedrichshafen 0049 7545 93 67 77 info@klink-eberhard.de

Contact Event-Gastronomie GmbH & Co. KG Michael Ganster Neue Messe 2 88046 Friedrichshafen 0049 7541 708 5100 service@ganster-gastronomie.de

www.klink-eberhard.de

www.ganster-gastronomie.de

Overview of Messe catering

Messe Shop East

Michael Ganster Event-Gastronomie GmbH & Co. KG

Bistro “Bregenz”

Bistro “Florenz”

Bistro “Lindau”

Bistro “Mailand”

Bistro “Mainau”

Klink-Eberhard GmbH

“MesseAlm”

Bistro “Konstanz”

Messe Shop West Café Weber & Weiss

Bistro Messe “Säntis” Restaurant

Weber Weiss GmbH

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MESSE FOCUS Sustainably good The crystal clear water of Lake Constance, the lush green Allgäu meadows, the fresh mountain air: the Lake Constance region is richly blessed with nature’s treasures.

The people who live and work here benefit from these privileges and have a very special obligation to preserve them.

As one of the region’s biggest economic centres, Messe Friedrichshafen believes it has a great responsibility which is why sustainability and the conservation of resources are among the company’s top priorities. “We examine trade fair operations from many angles on an ongoing basis in order to put in place meaningful measures that have a real impact on everyday life,” says Klaus Wellmann, Managing Director of Messe Friedrichshafen. “We don’t just talk about sustainability, we practise it.”

What does that mean in concrete terms?

It means, for example, that in-house energy flows are visualised with the help of cutting-edge software. So unnecessary consumption within the building engineering is quickly identified and reduced.

Messe Friedrichshafen was honoured with the German Electroplanner Award 2016 for this project. A further system has been

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fitted that, similarly, ensures the early identification of unnecessary water consumption. The company has also won an award for its energy management: in 2014, Messe Friedrichshafen was presented with the DENA’s German Energy Award. A dedicated energy manager was appointed who oversees the targeted recording of energy consumption and the company has spared no expense in this area. Other measures include the installation of decentralised

Many of these measures are also geared to trade fair exhibitors and visitors who can thus make their contribution to conserving resources as well. Individual transport has been reduced, for example, through the use of a comprehensive shuttle bus service offered during several trade fairs.

Those who prefer to travel on their own can use rental bicycles free of charge when attending trade fairs such as EUROBIKE or OutDoor.

“We don’t just talk about sustainability, we practise it.”

Klaus Wellmann, CEO Messe Friedrichshafen heating, cooling and ventilation units that allow the individual halls to be adjusted suitably and as needed, depending on occupancy. “Our hall staff also consistently try to open hall entrances and doors only when necessary, to ensure optimum operation,” says Stefan Keller, Head of Technology, Logistics & Service at Messe Friedrichshafen. An additional measure is the consistent separation of special waste, recyclables and paper, ensuring that up to 90 per cent of waste is re-used.

In addition, since December, exhibition centre visitors can enjoy fresh wholefoods: professional chef Michael Ganster is serving food made from regional, organic ingredients at two bistros and the restaurant in the West Foyer.

Messe Friedrichshafen’s commitment to greater sustainability puts it in the very best company: the City of Friedrichshafen already integrated defined climate protection programmes into its urban develop-

Visitors can travel to trade fairs such as EUROBIKE or OutDoor by free shuttle bus or borrow a rental bike free of charge.

ment processes as early as the 1990s, and it has been a Fair Trade Town since 2015.

“It is not only our exhibitors and trade fair visitors but we ourselves who enjoy the beauties of our region,” Messe Managing Director Klaus Wellmann sums up. “That is why we are doing all we can to preserve them for future generations.”

Congratulations Many of our employees celebrated work anniversaries in 2017. We thank our long-serving employees for their dedication, loyalty and reliability, and look forward to working with them for many years to come.

Wolfgang Köhle

Petra Koch

10 YEARS

YEARS

Stefan Mittag

10 YEARS

Gebhard Witt

YEARS

10 Head of Finance & Administration, Authorized Representative, Member of Board of Directors

Ronald Petz Staff Maintenance

25 YEARS

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Ina Kolenda Coordinator Guest Events

Head of Communication, Press Spokesman, Member of Board of Directors

Staff Logistics & Service

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Manager of Logistics & Services Department

YEARS

Sabine Zorell Coordinator Press Organisation

25 YEARS

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Fast, easy, online: BOOK ADVERTISING SPACE To ensure that a brand message actually reaches the recipient and does indeed have an effect, it has to be placed at the right time and in the right place. At trade fairs, myriad providers are all trying to grab the visitor’s attention – which is why it is important to put together a strategically sound advertising plan in good time.

At Messe Friedrichshafen the advertising space is managed by a capable partner – werbeflaechen24 GmbH – which is based in Lochau / Austria. The digital booking system offers the ideal advertising combination for every budget. Kurt Abele is employed with www.werbeflaechen24.com in the Consultancy and Sales Department and has been working closely with Messe Friedrichshafen for years.

CLOSEUP: Mr. Abele, the platform www.werbeflaechen24.com has been operating since 2010. In the meantime, you alone are in touch with around 8,000 exhibitors from all over the world on behalf of Messe Friedrichshafen. In your opinion, what is it that sets you apart from other providers?

Kurt Abele: Our customers have the advantage that they can get a fast and clear

online overview of available advertising space – in real time. That covers all of the areas we manage, be it the exhibition centre, conference centres, airports or ski regions.

CLOSEUP: Companies often have to do a great deal of in-house preparation before a trade fair and time can be tight. What work does the booking of advertising space entail?

Kurt Abele: As a full-service provider we offer a complete palette. All we need are print-ready data – we handle everything else. Apart from renting the advertising space for the entire desired period, we also take care of producing the advertising space – inclusive of all necessary accessories such as reinforcements, eyelets or the like. We also handle the installation and removal of the advertisement. Naturally, once the event is over the advertisement can also be sent to the customer on request so that it can be reused.

CLOSEUP: How far in advance should one start planning the advertising for a trade fair?

Kurt Abele: Obviously, the earlier we receive a request, the greater the choice of available space. There is also added value in the optimal combination of advertising space in different areas – by booking outdoor space, indoor space and hanging signs, for example. This mix of different spaces allows companies to implement their individual requirements and thus achieve their desired marketing alignment.

In addition, they save a lot of time because there is no need for site inspections or for productions to be provided.

CLOSEUP: What tip would you give potential advertising customers?

Kurt Abele: Precise details of what advertising space is available at the exhibition centre for which trade fair are on our website. Even if choosing and booking the space is done online, we are of course available to talk to customers. At a face-toface meeting we can respond to individual wishes and put together the best advertising package to suit every budget.

Contact werbeflaechen 24 GmbH Kurt Abele Pestalozzistraße 22 88069 Tettnang 0049 7542 66 18 0049 177 21 36 387 kurt.abele@werbeflaechen24.com

www.werbeflaechen24.com

Available free space always shown in real time

Customers can choose their advertising space online at www.werbeflaechen24.com where they can see exactly what advertising space is still free and bookable. The system features a site photo, the relevant technical data and the rental price for every desired location.

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TALK OF THE TOWN Friedrichshafen remains a Fair Trade Town

Nominated for a sustainability award

Hotel capacity has been further expanded

Because Friedrichshafen continues to meet all five criteria set out in the Fair Trade Towns campaign, the Lake Constance metropolis retains the right to call itself a “Fair Trade Town” in 2018 and 2019 as well. The trade fair city was first awarded this label in 2015 by the non-profit organisation, Verein TransFair e.V. The city promotes fair trading in different ways such as only buying fair trade coffee. Numerous partners in the areas of retail, catering, business, city marketing, church communities, schools, the “Verein Eine Welt e.V.” association and committed citizens all promote fair trade activities.

In autumn 2017 the City of Friedrichshafen made it to the finals of the German Sustainability Awards – making it one of the five best medium-sized cities with a population of 50,000 to 100,000. A city deputation faced a three-hour interview with a judging panel made up of representatives from the German Sustainability Awards Foundation and the DIFU (German Institute for Urbanism). The key questions here revolved around climate and resources, economy and work, education and integration, and governance and administration. Although no award was ultimately forthcoming, for those responsible being placed in the Top 5 was much valued recognition of the measures that have been effected in this area to date.

Many hotels in Friedrichshafen and the surrounding area are investing in extensions in order to meet demand for accommodation. The Hotel Maier in Fischbach, for example, is planning an annexe which will provide around 20 new rooms. In addition, parking space is to be increased and around four dozen slots for bicycle parking provided.

The Friedrichshafen PLAZA Hotels – Buchhorner Hof and Föhr – have started renovation work: apart from upgraded beds and new TVs, fibre optics will be ensuring faster internet speeds. Half of the rooms have already been finished at the Hotel Föhr and further improvements to the hotel infrastructure are planned.

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Makeover for Uferpark A groundbreaking decision has been made with regard to the makeover of the Uferpark, FriedrichstraĂ&#x;e and the square in front of the railway station: this entire area is to be redesigned based on designs by the planning consortium k1 Landschaftsarchitekten (Berlin) and Gunnar Tausch, urban planner and architect (Berlin) as well as the planning consortium of the architectural firm Professor Schmid / Treiber/ Partner, Freie Landschaftsarchitekten (Leonberg) and Henning Baurmann, architect (Karlsruhe).

These two concepts emerged as the winners out of four designs submitted by architectural firms. Which firm ultimately is awarded the design contract or whether there may be a collaboration will be decided during the further course of the tender. Once the planning has been intensified, the municipal council will decide on the schedule for

One of the first awards for the Uferpark architectural competition goes to the planning consortium of k1 Landschaftsarchitekten (Berlin) and Gunnar Tausch, urban planner and architect (Berlin). It envisages a green staircase running from the railway station to the lake and no urban beach.

the development plan during Q2 2018.

Construction is due to start in 2020. As part of an ideas competition, a judging panel made up of external experts and local authority employees drew up a preliminary shortlist and presented the pro-

posals at a public planning workshop.

Following a discussion with the city’s citizens, the four final candidates were selected. An exhibition in the foyer of Messe Halle A1 gave the public access to all of the concepts submitted.

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CLOSEUP 23

CAST OFF FOR THE

HAMBURG BOAT SHOW

Full speed ahead for the premiere of the new boat show being launched under the name of the Hamburg Boat Show: The Hamburg Boat Show is taking place between 17 and 21 October 2018 at the exhibition complex in Hamburg. “We decided to act based on the express wish of the industry. In order to set up the show for sailors in Northern Germany, the German Boat- and Shipbuilding Association, the Messe Friedrichshafen and the Hamburg Messe und Congress have joined together to form a North-South Alliance, pooling experiences and promoting synergy,” states Torsten Conradi, President of the German Boat- and Shipbuilding Association (DBSV).

Almost 300 companies have already registered their interest in the Hamburg Boat Show at this very early stage and want to exhibit at the new boat show being organised by the DBSV in autumn 2018.

Torsten Conradi explains its aim: “We are confident that this joint set-up provides a strong alliance on the North-South axis. It aims to fulfil the wishes and requirements of exhibitors from the boating industry, and provide major stimuli in the North.”

The Association is relying heavily on the involvement of its members and many other businesses to make the Hamburg Boat Show a success. The new exhibition concept is also a starting point for the “North-

24

South Alliance” formed by the Association and the shows in Friedrichshafen and Hamburg. This should also impact positively on the INTERBOOT show in Friedrichshafen.

The DBSV is therefore not only playing a leading role in Hamburg but its presence at the water sports exhibition at Lake Constance will also be increasing. Torsten Conradi is confident: “In future, we would also like to fly the flag more in the south and use synergy effects on both shows.”

For the team in Friedrichshafen organising the industry event, the commitment in the north is an interesting challenge which offers great potential for both INTERBOOT and the partners: “We can contribute many years of experience from facilitating an economically successful INTERBOOT. As a result, we would like to work together with our partners, DBSV and HMC, to actively contribute to delivering a new water sports exhibition in the north that will impact strongly,” states Klaus Wellmann, managing director of Messe Friedrichshafen.

Bernd Aufderheide, managing director of the Hamburg Messe und Congress, which is providing the show site as well as the infrastructure and services: “For decades, the HMC has been closely linked with the boating industry and the DBSV as one of

their reliable partners. I am delighted that the DBSV is following the wish of its members, particularly those from the accessory and equipment supplier sectors, and is now organising a new water sports event in Hamburg together with us and Messe Friedrichshafen. We have pooled resources in order to provide attractive and suitable offerings for water sport enthusiasts in the metropolitan region and Northern Europe. The new autumn show and our hanseboot ancora boat show in the spring will complement each other very well in the north.”

Frank Horch, the Senator for Economics, Transport and Innovation in Hamburg would like to wish the Hamburg Boat Show every success: “Hamburg is a maritime city with many traditions. The idea of establishing in this area a new concept that is supported by the industry, and appeals to private customers and exhibitors alike, is good. I warmly welcome it.”

Arrangements on the ground are already at the concrete stage. At the moment, the configuration of Exhibition Halls 5, 6 and 7 is already planned, with access through the south entrance. True to the motto “By the Industry for the Industry”, the concept is being developed in close consultation with future exhibitors and its duration has been set at five days.

AIRPORT NEWS

www.bodensee-airport.eu

Turkish Airlines resumes 4 weekly flights to Istanbul from end of March

Germania announces record number of flights for summer 2018 schedule

Travel, hotels and rental cars can be booked on the airport website

With the start of the summer schedule, Turkish Airlines will once again be offering 4 Friedrichshafen–Istanbul flights per week from the end of March. Aircraft will depart from Bodensee Airport and Istanbul-Atatürk. Istanbul, for its part, has superb links with Turkish Airlines’ global network so that, thanks to short stopovers, excellent connections are available particularly to Asia and Africa.

Flights from Bodensee Airport to Istanbul can already be booked.

Germania is offering three new and additional destinations from Bodensee Airport Friedrichshafen in its summer schedule: from mid-June there will be direct flights to Hurghada in Egypt, Kayseri in Turkey and Faro in Portugal. The tourism airline is thus expanding the number of seats it offers by around 20 per cent. As such, Germania is presenting its most extensive range to date at Bodensee-Airport Friedrichshafen with twelve non-stop destinations (incl.

Majorca) and up to 24 weekday flights.

Since December 2017, it has been possible to book flights, hotels and rental cars worldwide, as well as a wide-ranging choice of package and last-minute offers on the airport’s own website www.bodensee-airport.eu. By integrating a booking tool which was specially customised to suit Bodensee Airport’s portfolio, individuals can now book their travel directly online. Price comparisons between the various offers can also be made.

CLOSEUP 25

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MECHANICAL ENGINEERING

AT LAKE CONSTANCE In the following issues of our magazine, we would like to introduce you to the most important and interesting industry clusters in the Lake Constance region in a loose sequence. To start off, we have a short overview of the mechanical engineering sector – an area in which digitalisation is playing an ever greater role.

A great number of highly qualified mechanical engineering companies are based around Lake Constance, many of whom are the market leaders in their given segment. They include ZF, MTU and Zeppelin in Friedrichshafen, Wagner in Markdorf, Allweiler in Radolfzell, Georg Fischer in Singen and Doppelmayr in Wolfurt, Austria. Mechanical engineering is by far the most important industry in the German Lake Constance region, accounting for some 21 per cent of employees – a figure that is 5.5 times higher than in the rest of the Federal Republic.

The segments of engine and chassis engineering and plant engineering predominate with many corporate groups and international supplier companies.

A large proportion of employees work in these companies’ research and development departments. Despite all adversities, growth and export are forecast.

Even though international markets are in a state of flux because of geopolitical tensions, machinery “Made in Germany” continues to enjoy an excellent reputation abroad.

However, it frequently costs more than the products made by competitors in the Far East. This higher price is often due to innovative products and the associated high-end services. The role of networking is also becoming more important for

production engineering. Real and virtual worlds are increasingly converging whereby process automation and digitalisation are key.

Automation technology is booming For the last four years, the pioneers of automation technology have been gathering in Friedrichshafen in March for the “all about automation” trade fair. With its regional alignment, the trade fair is the perfect fit for the innovative and thriving Lake Constance

economic region. The exhibition spectrum at “all about automation” is oriented to the latest trends in industrial automation technology: the trade fair shows the main areas of automation technology for applications with a focus on production automation. “all about automation” is organised by untitled exhibitions gmbh. 157 exhibitors attended in 2017 and visitor numbers were up on the previous years. 1,884 people used the two days of the trade fair to inform themselves, prepare investments, cultivate existing contacts, and make new ones.

A weighty employer Baden-Württemberg is the centre of German mechanical and plant engineering. Of the 30 biggest mechanical engineering companies in Germany, one-third are from the southwest of the country. Apart from the industry’s big players, a large number of globally successful small and medium-sized companies are based in Baden-Württemberg. Many of them are global market leaders in their given sector. With a combined workforce of 304,000 people, mechanical engineering is BadenWürttemberg’s biggest industrial employer. In 2014 the industry achieved turnover of 70.7 billion euros – around one-third of total turnover for mechanical engineering in Germany. There is worldwide demand for machinery and plant “Made in Baden-Württemberg”, with exports accounting for some 70 per cent of production. * * Source: Baden-Württemberg International, Gesellschaft für internationale wirtschaftliche und wissenschaftliche Zusammenarbeit mbH

CLOSEUP 27

FAKUMA In the right place at the right time Friedrichshafen plays host to one of Europe’s leading plastics processing trade fairs – and it has been doing so for 36 years.

When the organiser – the private trade fair company P. E. Schall GmbH & Co. KG – opened its doors for the first International Trade Fair for Plastics Processing in 1981, 60 exhibitors took up the invitation. At the fair’s 25th anniversary in 2017, a total of 1,889 exhibitors from 38 countries came to show their new products and trends, and some 48,400 trade visitors travelled to Friedrichshafen from all over the world.

Bettina Schall, managing director of the trade fair organiser P.E. Schall, believes there are other key factors that explain Fakuma’s success: the growing internationalisation of the exhibitors is a guarantee that the trade fair retains and expands its function as a global industry beacon. At the same time, the focus on plastics processing also concentrates on the trade fair’s core themes – the motto here being professional depth rather than breadth.

And finally, the trade fair’s lasting success is due to the down-to-earth nature of the event and the good working relationship with Messe Friedrichshafen. “Fakuma’s structure has matured over the years, and exhibitor acceptance is extremely high. Our trade fair always has optimum visitor figures,” says Sandra Füllsack, chairwoman of the Fakuma advisory council with satisfaction, adding: “All of the big companies are loyal to Fakuma.”

Apart from “K”, the leading international trade fair for plastics manufacturing and processing, which takes place every three years in Düsseldorf, Fakuma is the most important European trade fair with regard to injection moulding, extrusion technology, thermo-

28

forming and 3D printing. “Although Fakuma is European and trans-national, it is largely a German-speaking trade fair,” Sandra Füllsack points out. The advantages are obvious: “Personal interaction here in Friedrichshafen is more open and neutral than at, say, K, and it’s a quieter setting. Exhibitors can attend far more closely to their customers here.”

Lake Constance – a premium location In a statement for the opening press conference on the first day of the trade fair, Sandra Füllsack described Fakuma as a “plastics market place with a family feel” and she said that the “plastics family” enjoys “going home” to Lake Constance in the autumn.

“The Friedrichshafen location plays a major role in Fakuma’s success,” Sandra Füllsack says, summing up. “In my opinion, Fakuma cannot be transplanted. People like coming to Lake Constance – trade fairs are simply a lot of fun here.”

Even if the traffic infrastructure is, in places, not as good as it could be, there are many other aspects that more than compensate. “Being located in the heart of the

economically powerful four-country region plays an important role for an international trade fair such as Fakuma,” says Klaus Wellmann, Managing Director of Messe Friedrichshafen. The exhibition centre itself, with its ample capacity and state-of-the-art infrastructure, also ensures that the best conditions are provided. “Parking amenities on the routes to and from the Messe have also been improved in recent years,” Klaus Wellmann notes.

Last but not least, the on-site project teams deliver optimum support to the trade fair organiser. “We have an exceptionally trustful working relationship with the trade fair company, Schall, and many personal connections,” the Messe Managing Director states. “This alliance between our companies is an important building block in the overall structure and the best basis for cooperation that we hope will continue for many years to come.”

www.fakuma-messe.com

A quick word ... countries meet with appealing recreational amenities around Lake Constance, so it attracts interested visitors from both Germany and elsewhere – thanks also to the nearby airport.

Bettina Schall, Managing Director of the trade fair organiser P. E. Schall, reveals the formula for the success of her trade fairs.

CLOSEUP: P. E. Schall GmbH & Co. KG has been organising hugely successful trade and consumer fairs for decades now. Your company has founded and driven new market platforms. What is the basis for this success?

Bettina Schall: The success of our trade fairs is due to several important factors. Each of our events has a clear profile with specific nomenclature, so each is consistently oriented to its exhibitor and visitor target groups. That is only possible by means of customer proximity, through our close ties with our exhibitors, and our straightforward flexibility which allows us to respond quickly to our exhibitors’ wishes, market changes, and visitors’ expectations.

CLOSEUP: You spend most of the year travelling from one trade fair to the next and you are familiar with a vast range of different concepts and exhibition centres. In your opinion, what

is it that makes the Lake Constance location and Messe Friedrichshafen so special? To what extent does the location contribute to the success of the two trade fairs you stage here, Fakuma and Faszination Modellbau?

Bettina Schall: We are united with Messe Friedrichshafen by a long-standing partnership that is based on mutual

CLOSEUP: You organise trade fairs that focus on high-tech products in the areas of plastics processing, optical engineering, punching technology, or production and assembly automation. Parallel to that, you also organise model-building fairs. Why this fascination with the playful, with the miniature ideal world of modelbuilding? To what extent does it complement the major trade fairs that are your main speciality?

Bettina Schall: Model-building does indeed appear playful at first glance.

But when you take a closer look, you’ll see how fascinating it is – particularly the faithful attention to detail and the great precision with

"Naturally, the Friedrichshafen location is also a guarantee of success." trust, and on the flexibility and openness to the widely diverse scope of our events. This is always guaranteed by a professionally experienced and, most importantly, a permanent team of experts that is fully committed to dealing with all requests and expectations.

Naturally, the Friedrichshafen location is also a guarantee of success because it combines a powerful European economic region at the point where four

which high-tech products are presented in miniature. And that also explains the link with our other trade fairs where the precision of technological developments is central as well. All of our trade fairs – whether model-building or technology fair – have one thing in common: lively enthusiasm and emotionality on the parts of both the exhibitors and the visitors.

CLOSEUP 29

SHIP AHOY !

Crossing the lake aboard the "Sonnenkönigin" Gliding majestically through the glittering waves with the setting sun reflected in her futuristic glass façade, she progresses grandly towards her destination – be it Friedrichshafen, Lindau, Konstanz or one of the harbours on the Austrian or Swiss shores of Lake Constance: the event ship, the “Sonnenkönigin” (Queen of the Sun) is bound to be admired.

She thrills her guests as a smart event venue for 100 to 1,000 people, and she is versatile and adaptable. Whether it’s for a gala dinner, a corporate celebration, product presentation, conference, concert, or dazzling party – the “Sonnenkönigin” makes events unique and turns them into an unforgettable experience. Fitted with sophisticated stage, sound and lighting technology, a heightadjustable stage and a vast array of different table arrangements, the “Sonnenkönigin” meets every wish and requirement.

The sun deck, the event hall which extends over three decks, and four bars provide exceptional event amenities. Perfect organisation and staging of events is guaranteed by the “komitee eventservice”. From exclusive catering provided by MO Catering to breathtaking lighting effects from GrimmLight’s, through to decoration and enter-

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"The ‘Sonnenkönigin’ has been captivating guests with her diversity for ten years. The best way to judge her unique qualities is to experience them for oneself."

Lukas Marberger

tainment from artists, DJs and the right band – the “Sonnenkönigin” offers full service with a team of professionals who will make your event a complete success.

Messe Friedrichshafen also works with the

“Sonnenkönigin” for selected trade fairs because of the unique networking potential offered by this sublime setting.

www.sonnenkoenigin.cc

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Public Events 2018 Saturday, 14 April 2018

Soul Kitchen – Live Entertainment à La Carte

An evening packed with rhythm and exuberant music for grooving with the SOUL Kitchen BAND, accompanied by a delicious SOUL Food menu à la MO Catering, and a cruise on Lake Constance… 110% entertainment! | Boarding: 7.00 p.m. at Bregenz harbour

Sunday, 17 June 2018

Midsommar Cruising – When night is turned into day

When garland-wreathed ladies merrily dance, the shortest night of the year is turned into day. We bring the Scandinavians’ favourite festival to Lake Constance.

Dress code: casual | Boarding: 6.30 p.m. at Friedrichshafen harbour

Saturday, 14 July 2018

White Night – The Queen’s Summer Night Party

The Sonnenkönigin invites you to dance into the summer. A majestic ship – Lake Constance in the evening light – chill-out on the sun deck – the pure feel of summer.

Dress code: elegantly sporty and entirely in white | Boarding: 7.00 p.m. at Bregenz harbour

Saturday, 11 August 2018

Konstanzer Seenacht – a treat for all the senses

This classic open-air event features a spectacular fireworks display over the lake. Enjoy the tasteful ambience of the MS Sonnenkönigin on this special evening, accompanied by excellent cuisine from MO Catering | Boarding: 6.00 p.m. at Bregenz harbour

Saturday, 22 September 2018

Interboot – a dream cruise on the Swabian Sea

The floating queen invites you to the Captain’s Dinner. Enjoy a sundowner and observe the lively bustle at the INTERBOOT harbour. This late summer Lake Constance excursion will be rounded off with refined dinner music and a show programme.

Dress code: nautical casual | Boarding: 6.30 p.m. at Friedrichshafen harbour

Latest information at: www.sonnenkoenigin.cc presented by:

AUGUST

<<< REVIEW 2017 30.08. – 02.09.

SEPTEMBER

42,590 trade visitors from 101 countries 1,400 exhibitors from 50 countries 22,160 bicycle fans on EUROBIKE FESTIVAL DAY 1,654 media representatives

21. – 24.09.

The intense social and professional dialogue made EUROBIKE 2017 a great success and a showcase for the global bicycle industry. Apart from a wide range of bicycle premieres and innovations, the EUROBIKE Awards were also very well received. In the DEMO AREA, the public had 3,000 test bicycles to choose from,

on which some 20,000 test rides were taken. The e-mobility trend remains unbroken and took up plenty of space. The market is increasingly being defined by new players such as Bosch, Continental, ZF, KTM, brose, GOODYEAR and PIRELLI.

11,300 visitors

There were plenty of new water sport discoveries to be made at the international diving, snorkelling and travel fair.

170 exhibitors Guest event

OCTOBER

23.09. – 01.10.

86,400 visitors 461 exhibitors from 21 countries More than 500 boats in 8 trade fair halls, 100 boats on show at the INTERBOOT harbour.

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The weather played along for INTERBOOT, further enhancing the mood and making it sunny both indoors and out.

The test runs at the INTERBOOT harbour proved extremely popular, while exhibitor numbers in the halls remained stable. The main attractions included not only the new products and trends from the water sports industry but also activities such as the “static wave” on which around 500 visitors were able to test their balance on a

surfboard. Interactive concepts and trend sport topics are a big hit, particularly with an adolescent audience, and are attracting new and younger target groups to water sports. The new event “Your Job – Your Moment” was well-received by the over 200 school students who informed themselves about a career in water sports. The fair remains just as popular as ever with Swiss visitors.

OCTOBER

48,375 trade visitors from 128 countries 1,889 exhibitors from 38 countries

17. – 21.10.

Guest event

Around 1,300 trade visitors

29.10.

Over 200 exhibitors

The organic industry’s marketplace informed visitors about new products and delivered fresh ideas for marketing and shop fit-outs.

NOVEMBER

Guest event

03. – 05.11.

51,375 visitors 400 exhibitors and around 1,800 club members and model owners from 16 countries.

The entire spectrum of model construction was shown here. For the first time the Indoor Steam Engine Meeting also took

place and will be staged every two years parallel with “Faszination Modellbau”.

Guest event

Around 3,000 visitors

This time round the trade fair focused on the special topic of “The Smart Safe Home”.

Approx. 100 exhibitors

17. – 19.11.

Guest event

Around 4,000 visitors

18. – 19.11.

Approx. 80 exhibitors

This fair presents wedding products and services – from eve-of-wedding “Polterabend” to honeymoon. Wedding fashion for 2018 was also on display.

Guest event

CLOSEUP 33

JANUARY

>>> OUTLOOK 2018 26. – 28.01.

This year, southern Germany’s biggest motorbike fair will have even more information about bike holidays in store. The SCREWDRIVERS CUSTOMISING AREA will also be much bigger with a palm-lined avenue for an American feel. Spectacular stunt shows are just some of the side programme highlights.

FEBRUARY

www.motorradwelt-bodensee.com

03. – 04.02.

A new fair will have its premiere at the beginning of February: at “my cake” everything revolves around cake design and creative baking. Apart from appearances by well-known professionals, there will also be numerous workshops. The most creative amateur bakers will be able to enter a big cake-making competition.

www.mycake-messe.de

Exklusivpartner

03. – 04.02.

Small labels and DaWanda artists present their favourite and unique pieces at the “handmade Kreativ Markt” where visitors can make discoveries in many areas including fashion, accessories, decorations, stationery, furniture and art.

Guest event

www.kreativmaerkte.de

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FEBRUARY

16. – 18.02.

Innovations around equestrian sport, breeding and farming are geared to both amateurs and professionals. A new feature on the programme is the lecture “Riding like the old masters” which will be given by former federal trainer, Klaus Balkenhol. Experts will be informing visitors about current trends at forums such as “Horse & Human”, the TOP Stallions Show will be a must-see for breeders, and the highlight of the show will be the gala “Im Takt der Pferde”.

www.pferdbodensee.de

23. – 25.02.

This trade fair will open its doors to the European fruit-growing industry for the 8th time. The 38th Fruit Cultivation Days will feature seminars, and the Distillery Day will be taking place again. There will also be a new section: “My Farm Shop” – a marketplace for direct farm sales

MARCH

www.fruchtwelt-bodensee.de

The trade fair for bakers, pastry chefs and butchers will be showing products and services as well as machinery, equipment and foods.

Guest event

03. – 04.03.

www.megra-news.de

A gathering where manufacturers, system integrators, distributors and service providers of industry automation technology can engage in dialogue.

07.– 08.03.

Guest event

www.automation-friedrichshafen.com

The international fair for fishing, fly fishing and aquaristic will attract not only fish fans but also reptile lovers. The fair features a wide range of activities for visitors and a broad programme of lectures.

09. – 11.03. www.aqua-fisch.de

CLOSEUP 35

MARCH

>>> OUTLOOK 2018 21. – 25.03.

Apart from the familiar mix of exhibitors the IBO consumer fair will be offering a high-calibre side programme. The highlights include the Europa Park show “Dreams”, the grill stage and the cooking arena, as well as the sports hall with training displays by the

21. – 25.03.

21. – 25.03.

21. – 25.03.

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This fair rings in the spring, covering a range of themes that is as colourful as a bed full of early bloomers. Florists, as well as garden and landscaping companies and designers will be informing visitors about the latest greenery trends. There will also be a large selection of garden products

This specialist fair covers the core areas of new-build, refurbishment, conservation, insulation and energy saving. It is the perfect place for those who want to find out more about interior fit-outs and home design, or want help in deciding about building work. The show also fo-

Discover everything about holidays! It’s all on show here – travel by coach, rail or air, holidays on the water, active or relaxing, distant destinations or those closer to home. This tourism fair has a very broad portfolio and this year it will be focusing on the best leisure parks in the region and

American football team, the Ravensburg Razorbacks. In addition, there will be a special exhibition devoted to e-mobility. The event will also feature several “Nähwerk Bodensee” workshops for needlework fans.

www.ibo-messe.de

and plants. Visitors will be particularly enchanted by the gorgeous flowers on display at the special “Dream Gardens” show.

www.gartenambientebodensee.info

cuses on the subject of “Living without Barriers” for which there will be a special exhibition.

www.neuesbauen.info

the most beautiful local recreational areas.

Visitors will also have the chance to bid for some fantastic travel prizes at an auction.

www.urlaubfreizeitreisen.info

APRIL

The two kick-off events at Lake Constance were a success which is why the leading show in the area of coach tourism will be taking place here again in 2018, when group travel organisers present their latest trends and services.

10. – 11.04.

Guest event

www.rda-workshop.de

18. – 21.04.

This year the Flight Simulator Area – a platform for flight simulator manufacturers and their suppliers – will be celebrating its premiere at the leading trade fair for general aviation. The sections of Avionics Avenue, Engine Area, Pilot Training and AEROdrones / UAS Expo will once again

be presenting a powerful professional display and there will also be a strong focus on rotorcraft so that the show’s palette will range from ultralight aircraft to helicopters to corporate jets.

www.aero-expo.com

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MAY

>>> OUTLOOK 2018 10. – 13.05.

Europe’s biggest fair devoted solely to tuning provides clubs and individuals with the ideal platform for presenting their treasures. The exhibitors – leading industry brands and traders – benefit from a public

that is eager to spend money. For tuning fans, one of the show’s many highlights is the election of Miss Tuning.

www.tuningworldbodensee.com

B O D E N S E E

25. – 27.05.

The name has changed but the passion remains: Messe Friedrichshafen GmbH and the Motorworld Group are jointly organising the MOTORWORLD Classics Bodensee for the first time. The successful concept that combines mobility on land, on water and in the air is being further

JUNE

The success of this mecca for radio hams all over the world lies in the high-end range of products offered by the exhibitors, international associations, and a huge flea market.

The motto for young hams is “Radio Scouting: Adventure Youth Amateur Radio”.

01. – 03.06.

38

www.hamradio-friedrichshafen.com

expanded. Vintage car racing, show motorcades and boat trips, parades, airshows and old-style camping will get vintage fans’ hearts racing.

www.motorworld-classics-bodensee.de

JUNE

17. – 20.06.

With 965 exhibitors and over 21,400 international trade visitors, OutDoor 2017 was a huge success which is hoped to be continued at the 25th anniversary edition.

The early date – just like the staging of the event from Sunday to Wednesday – was established in the very first year, so there are no obstacles to the successful continuation of OutDoor early on in 2018. The OutDoor Plus themes of HangOut,

LIFESTYLE COLLECTION, RUNNING and WATER SPORTS are being expanded still further, attracting new target groups. The Run & Trail Summit will also be staged again as part of the core theme of RUNNING. The B2B trade fair’s programme will also feature a Trainee Day and a Blogger Lounge.

At the beginning of July, the industry’s top manufacturers will be opening their stalls at Lake Constance. Because the event is being staged earlier than usual, the new schedule from Sunday to Tuesday, and the show’s alignment as a pure B2B trade fair, EUROBIKE is gaining importance and reinforcing its position as a global leading event for trends and innovations. The EUROBIKE MEDIA DAYS from 4 – 6 July 2018 in the

Tyrol holiday region of Serfaus-Fiss-Ladis will kick off the trade fair for all athleticallyoriented complete bike manufacturers. The interim day (7 July) will be devoted to individual target group interaction – from conferences, test events and media launches to closed-door meetings. The DEMO AREA and the EUROBIKE AWARDS will be two of the main highlights at this trade show.

JULY

www.outdoor-show.com

08. – 10.07.

www.eurobike-show.com

CLOSEUP 39

Trade Fair Programme 2018 03. – 04.02.18

International trade fair for equestrian sport, horse breeding and horse owning

17. – 20.06.18

all about automation Friedrichshafen*

AQUA-FISCH

OutDoor

Asia outdoor trade show Exhibition centre: Nanjing / China Bike Trade Fair Exhibition Centre: Nanjing / China

08. – 10.07.18

20. – 23.09.18

IBO GARTEN & AMBIENTE Bodensee Neues BauEn

22. – 30.09.18

21. – 25.03.18

Fakuma*

International trade fair for plastics processing

17. – 21.10.18

Hamburg Boat Show

Exhibition centre Hamburg

28.10.18

RDA Group Travel Expo*

The leading exhibition for coach & group tourism

INTERBOOT

International water sports exhibition with INTERSURF international surf exhibition

16. – 20.10.18

Hamburg Boat Show

URLAUB FREIZEIT REISEN

InterDive*

International dive trade show

Trade fair for builders, real estate owners and power savers

Tourism trade fair of the region

EUROBIKE

International bicycle trade fair

10. – 11.04.18

Maker Faire Bodensee*

28.06. – 01.07.18 asia bike

Trade fair for garden and gardening fans

21. – 25.03.18

European outdoor trade fair (for trade visitors only)

HAM RADIO

28.06. – 01.07.18 asia outdoor

International fair for consumer and investment goods

21. – 25.03.18

02. – 03.06.18

21. – 25.03.18

The event all about making, tinkering and creating

International trade show for fishing, fly fishing and aquaristic

Fameba*

The exhibition concept designed specifically for your sales force: regional – functional – ideal

09. – 11.03.18

International exhibition for radio amateurs

FRUCHTWELT BODENSEE

Trade fair for butchers, bakers and caterers

07. – 08.03.18

Pferd Bodensee

agricultural technology

03. – 04.03.18

The classic show for vintage cars & motorbikes, boats and airplanes

01. – 03.06.18

International trade fair for commercial fruit growing, distillation and

MOTORWORLD Classics BODENSEE

handgemacht Kreativmarkt*

The market for design & handmade

23. – 25.02.18

25. – 27.05.18

16. – 18.02.18

my cake

International show for cake design & creative baking

Bodan Hausmesse*

For invited customers only

14. – 15.04.18

01. – 04.11.18

VELOBerlin

The new leading consumer fair for bicycles and urban mobility

International fair for model railways and model making

18. – 21.04.18

09. – 11.11.18

AERO

International trade fair for general aviation

International exhibition and event for car tuning, lifestyle and club scene

10. – 13.05.18

Faszination Modellbau Friedrichshafen*

17. – 18.11.18

TUNING WORLD BODENSEE

HAUS I BAU I ENERGIE*

House building and energy saving

Wedding fair

www.messe-friedrichshafen.com

Ja, ich will*

* Guest Event · Last update: 02/2018 · Subject to change

03. – 04.02.18