Online Marketing
Pay-Per-Click (SEM)Advertising on Google by ReachLocal $2,500/mo.
Meridian Ranch text ads serve on Google search results pages when prospects search Google using one of many identified and targeted keyword phrases showing interest in finding a new home in the Colorado Springs area or within Meridian Ranch itself. ReachLocal’s proprietary technology continuously optimizes our paid search budget to the most productive keywords and ads, thereby constantly improving campaign performance and efficiency over time.
Facebook Advertising by ReachLocal $1,300/mo.
ReachLocal Facebook advertising is comprised of two elements: Facebook Website Clicks A detailed targeting campaign using a select target area (i.e. a specific mile radius, zip codes, cities or market area) along with consumer targeting, such as age, gender, behavior and interests. (The detailed targeting is not related to the PPC campaign keywords, searches or interactions). Click-throughs are sent to MeridianRanch.com. Facebook Retargeting Targets Facebook users after they have visited the Meridian Ranch website. We also include lookalike audience segmenting, targeting Facebook users having the same characteristics as people who have visited the Meridian Ranch website.
Native/In-Data Ads Zillow.com and Trulia.com $1,500/mo. This native-style ad appears in-data on Zillow and Trulia when a prospect (Realtor or consumer) searches either of the sites for new or resale home inventory in the Colorado Springs market area. The Facebook version of the Zillow Boost ad set appears, similarly geo-targeted, within the Zillow Facebook feed. Click-throughs land on the Meridian Ranch website.
Native/In-Data Ads Realtor.com $1,200/mo. This native-style ad appears in-data on Realtor.com when a prospect (Realtor or consumer) searches the site for new or resale home availability in the Colorado Springs market area. Click-throughs land on the Meridian Ranch website.
Community Listing NewHomesDirectory.com $250/mo. Similar to a native ad, NewHomesDirectory.com (NHD) community listings appear in several places on the NHD site when a prospect (Realtor or consumer) searches the site for new or resale home inventory in the Colorado Springs market area. Click-throughs land on the Meridian Ranch website.
Paid/Broadcast eBlasts
Paid/Broadcast eBlasts 3 eblasts to 178,000 consumers in Colorado Springs & south Denver areas with the following demographics:
4 eblasts to 75,000 consumers in the Colorado Springs area only with the following demographics:
Age 30 – 70
Household Income $80K+
Household Income $80K – $175K
Credit Score 650+
Credit Score 600+
Interest List eBlasts 10 sends to 2,500+ members of the Meridian Ranch Interest List
These eblasts are used to promote Meridian Ranch events, available homes, new neighborhoods, new models, etc.
Social Media managed by GTL Development
The community developer maintains and updates the Meridian Ranch Facebook page and Houzz profile. In addition to ongoing community events and informational posts, in 2019 Facebook “boosted posts” were used to highlight builders in the “Home of the Week” campaign and community amenities in an “Amenity” campaign. New Facebook campaigns are being planned for 2020.
MeridianRanch.com Website
Ongoing Analysis of Key Analytics by 5Weight
Detailed monthly, quarterly and annual Website and Digital Marketing Performance Reports are provided and carefully reviewed. These reports comprise two parts: Part 1 covers the site’s Key Performance Indicators or “KPIs" (traffic and engagement metrics) inclusive of thorough breakdowns of all traffic channels, sources, trends and website conversions. Part 1 also keeps track of website visitor geography, demographics and website pageview activity. Part 2 provides detailed performance, accountability and comparative metric evaluations of all active digital marketing tactics, including social media “like” and “follower” trends. This helps us identify the tactics that are working best while quickly revealing under-performing tactics and contracted impression under-deliveries.
Ongoing Analysis of Key Analytics by 5Weight
Ongoing Analysis of Key Analytics by 5Weight
Ongoing Analysis of Key Analytics by 5Weight
Ongoing Analysis of Key Analytics by 5Weight
Ongoing Analysis of Key Analytics by 5Weight
Ongoing Analysis of Key Analytics by 5Weight
Ongoing Analysis of Key Analytics by 5Weight
Ongoing Analysis of Key Analytics by 5Weight
Website Updates by First Story
Ongoing updates to all website content and photography, including; builders product information, sales location, maps, etc.
BDX Inventory Management Display managed by GTL Development
The community developer maintains the inventory listings that feed to the Available Homes page on the Meridian Ranch website through the BDX inventory system. Builders Please Note: the available homes listings on MeridianRanch.com are only as good as the information that you provide, either via the BDX feed or manually to Angela. Please make sure that you are providing updated information on a regular basis. Also please ensure that all addresses are listed in Falcon and not Peyton. Finally, you may need to use GPS coordinates to locate your homes as new roads may not have yet made it onto Google Maps.
Ongoing Search Engine Optimization (SEO) by Essentia Webworks
In order to maintain and improve MeridianRanch.com’s presence and rank on all key search engines (Google, Yahoo and Bing), Essentia SEO, our organic search engine optimization provider, performs periodic keyword research and ongoing website technical audits and updates. Additionally, they provide monthly and quarterly SEO performance reporting along with as-needed website content modification recommendations.
Outdoor (Billboard) Advertising
A Combination of Static and Digital Billboards To run during January, February, March, April, May and September
NEW HOMES $300s - $500s
A Combination of Static and Digital Billboards 2 vinyl billboards will rotate between these locations:
1 digital billboard in an 8 second rotation with 7 other advertisers on I-25:
Signage
Off-Site Directional Signage 7 Large Off-Site Semi-Trailer Signs
New Weekend Directional Signs
NEW HOMES
NEW HOMES
NEW HOMES
“Burma Shave” style to feature the key message points of Meridian Ranch
On-Site Signage Directional signage
Community flags
Collateral
Update and Reprint All Current Collateral Pocket folder Community brochure Model/sales location map Individual “one-sheet” featuring: Antler Creek Golf Course + CreekView Grill Rec Center + Shops at Meridian Ranch Parks & Trails + Trail Map Multiple “I am Meridian Ranch” stories
Antler Creek Membership Promotion
One Year Membership for Stonebridge Buyers The community developer will continue to offer a free one year Prime Membership for two people to the Antler Creek Golf Course for all new home purchases in the Stonebridge neighborhood. The Prime membership allows members to play the Antler Creek Golf Course any day at any time, with a shared cart, for a full year from their home purchase date.
Realtor Promotion
eBlasts to Colorado Springs Realtors 8 different messages sent 3x each to all Colorado Springs Realtors (via eFlyer Marketing) promoting Meridian Ranch events, available homes, new neighborhoods, new model, etc.
Realtor Office Visits Angela Maxey personally visits local real estate offices to ensure that Meridian Ranch remains top-of-mind for new home searches, to demonstrate why a new home may be the best solution for a Realtor’s buyers and to highlight the benefits of a master-planned community, specifically the amenities and lifestyle available at Meridian Ranch. Small gifts/food with marketing materials are left at each office.
Realtor Office Leave-Behind Including tri-fold brochures, Meridian Ranch notepads and candy in plastic bags
Realtor Class Sponsorships The community developer is actively sponsoring Realtor classes, providing breakfast or lunch, giveaways and Meridian Ranch marketing materials. These smaller/intimate events lend themselves to more impactful interaction.
Breakfast with Builders Sponsorship This tradeshow is designed specifically for Realtors to meet local builders and communities. The event sponsorship provides a great opportunity for Meridian Ranch to network with Realtors, local builders and other affiliate members of the PPAR and to hand out Meridian Ranch marketing materials.
Community Events
Military Appreciation Golf Tournament This free scramble golf tournament is provided for active or retired military and their spouses at the Antler Creek Golf Course. Tournament entry, food and drinks are included for military participants.
Metro District Managed Events Part of the vibrant Meridian Ranch community are the community-wide events run by the Metro District, which have included: Falcon Freedom Days Concerts in the Park Underwater Easter Egg Hunt Trunk or Treat Festival of Trees Cookies with Santa