Digital lookbook Merel Rozendaal

LOOKBOOK

"We have never been more easily distracted. As we hustle,

MEREL

ROZENDA AL

juggle and multitask, there is so much we don’t see."

BY

NEW COLLECTION

AFA 12-2016

fashion & textiles design

LOOKBOOK

PH YS IC S MEE T S FA SHION Design a ‘mini-collection’ of two outfits, menswear or womenswear, which explores the commonalities of physics and design.

Seek parallels with a scientist’s approach. Conduct your own experiments. Develop processes which provoke discovery and thought.

Search for patterns, correlations and new ways of seeing things.

This project is based on inspiration derived from physics, chemistry or biology.

During this project Merel Rozendaal developed a personal response based on appropriate research for fashion and textiles design. The developing process started with a mindmap and gathering primary and secondary information, followed by fabric experiments and trend research. After the design direction was determined Merel continued experimenting with patterns and shapes which finally resulted in sketching the final fashion design collection.

brain exists of intrigued me. These natural patterns and organic shapes are extremely interesting: in particular that each part is unique. My research and design process resulted in a collection based on the shapes inside and outside the brain.”

I have been looking into multiple brain waves which appear during different activities and emotions. I used those different waves as an inspiration for developing garments which fit the mood or activity of the brain wave. To complete the psychological effect of the garment I matched the mental effect of colours with the garments according to the brain wave.

“I got inspired by thoughts and reactions which take place in the brains.

The structures and textures which the

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DEC 2016

DRUGS AND ALCOHOL FORMULAS DATA

NATURAL GROWTH BIOLOGY

TRANSLATE INTO DESIGN CLOSE UP

CODES STRUCTURES

BRAIN STRUCTURE

NERVOUS SYSTEM

MICROBIOLOGY ZOOM IN MICROSCOPE CREATE NATURAL RANDOM PATTERNS

NATURAL SYSTEMS

PHYSICAL REACTIONS

MENTAL HEALTH

SCIENCE NEURONS REACT AND RESPOND ACTION - REACTION

PARTICLES, ATOMS GRAVITY ELECTRICITY

PATTERNS - SYMMETRY - IRREGULARITY - WAVES - GEOMETRY - COSMOLOGY

COMBINE, FUSE AND TRANSFORM TRANSFORMATION SCIENCE EXPERIMENTS SMART FABRICS

INTERACTIVE

REACTION TO - HEAT - EMOTIONS - MOVEMENT - TEMPERATURE - THOUGHTS

EXPERIMENTATION - APPLY HEAT - APPLY LIQUIDS - APPLY COLD - APPLY PRESSURE - APPLY FIRE

SENSITIVE COGNITIVE STIMULATING MATERIALS

TECHNOLOGY

TEXTILES WITH STRUCTURES TACTILE FABRICS

BR AINSTORM M I N D M A P

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DEC 2016

COLLAGING CH AOS A ND ST RUCTUR E

organic vs. geometric

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01 LOOKBOOK

BR AIN WAVES GA MM A - BETA - A L PH A - T H ETA- DE LTA

each emotion or activity causes a dif ferent brain wave

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DEC 2016

CONCEPT BOARD "THE CON T R AST BET W EEN CH AOS A ND ST RUCTUR E IN THE BR AINS IN T R IGUES ME. I R ESE A RCHED THE D I F F E R E N T B R A I N WAV E S W H I C H O C C U R I N T H E B R A I N S W H I L E E X P E R I E N C I N G S P E C I F I C E M O T I O N S O R D U R I N G A C E R T A I N A C T I V I T Y. I T T U R N S O U T T H A T T H E B R A I N WAV E S C A N B E D I V I D E D I N T O 5 D I F F E R E N T K I N D S O F WAV E S : G A M M A - B E T A - A L P H A -T H E T A - D E LT A . A G A M M A WAV E O C C U R S W H E N YO U A R E E X P E R I E N C I N G H Y P E R B R A I N A C T I V I T Y W H I C H I S G R E A T F O R L E A R N I N G . T H E B E T A WAV E O C C U R S W H E N B E I N G B U S I LY E N G A G E D I N A C T I V I T I E S O F C O N V E R S A T I O N S . YO U C A N M E A S U R E A L P H A WAV E S W H E N YO U A R E V E R Y R E L A X T O R W H E N YOU A R E DE E PE N I NG I N TO M E DI TAT ION. W H E N YOU A R E DE E PLY A S L E E P BU T N O T DR E A M I NG T H E N A DE LTA WAV E W I L L O C C U R . T H E T A WAV E S O C C U R W H I L E B E I N G D R O W S Y A N D D R I F T I N G I N T O S L E E P A N D D R E A M S .

THESE EACH

DIFFERENT SINGLE

BRAIN

OUTFIT

WAV E S

M ATCHES

ARE A

MY

MAIN

SPECIFIC

INSPIR ATION

BRAIN

merel rozendaal

7

WAV E

FOR

AND

BUILDING

ITS

EMOTION

MY OR

COLLECTION: A C T I V I T Y."

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DEC 2016

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TEXTURES TACTILE T EXT UR ES A N D ORGANIC WHICH

ST RUCTUR ES TRIGGER

THE

BRAIN WHILE TOUCHING

COLOURS & FABRICS BL AC K P R I N T O N W H I T E FA B R I C ST RUCTUR ED BROW N SK A I LE ATHER COAT ED SMOOT H BEIGE SK A I L E AT HER LIGHT BLUE SILK M E TA L G R E Y- B L U E S C U B A O R G A N I C PAT T E R N E D G R E Y J E R S E Y

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DEC 2016

COLOURS & TEXTURES ALL COLOURS DERIVED FROM NATUR E A N D PH YSICS

COLOUR PS YCHOLOGY EACH

COLOUR

PSYC HOLOGICA L INTERESTING

TO

HAS

A

EFFECT M ATCH

DIFFERENT WHICH WITH

IS THE

EMOTION OR ACTIVIT Y OF THE OUTFIT

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LOOKBOOK

S I LH OU E T TE I N S PI R ATI O N VA R I O U S S I L H O U E T T E I M A G E S D E R I V E D FROM PINTEREST WITH HIGHLIGHTED SM A LL SK ETCHES FOR IDE ATION

volumnious shapes inspired by de wavy structures of the brain and the geometrical shapes of the neuron system

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DEC 2016

02

VARIOUS SKETCHES

THESE SKETCHES ARE DEVELOPED

BASED ON THE SH A PE INSPIR ATION

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LOOKBOOK

S I LH OU E T TE I N S PI R ATI O N VA R I O U S S I L H O U E T T E I M A G E S D E R I V E D FROM PINTEREST WITH HIGHLIGHTED SM A LL SK ETCHES FOR IDE ATION

volumnious shapes inspired by de wavy structures of the brain and the geometrical shapes of the neuron system

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DEC 2016

02

VARIOUS SKETCHES

THESE SKETCHES ARE DEVELOPED

BASED ON THE SH A PE INSPIR ATION

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LOOKBOOK

OUTFIT DEVELOPMENT WITH

THE

INSPIR ATION

I

FOUND DURING MY RESEARCH I CONTINUED SKETCHING AND IDE ATION IN MY SK ETCHBOOK

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DEC 2016

SELECTION I S E L E C T E D I N T E R E S T I N G PA R T S O F O U T F I T SKETCHES AND DEVELOPED THEM FURTHER W I T H FA B R I C E X P E R I M E N T S , M AT E R I A L S A N D DETA ILING OR CONST RUCTION

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LOOKBOOK

OPTICAL ILLUSION I ON

DEVELOPED WHITE

OPTICAL THIN

SILK

BLACK WHICH

ILLUSION.

LINES

PAT T E R N

A

H AV E

TH AT

PRINT CAUSES

THE

BLACK

A

WAV Y

MAKES

THE

FA B R I C L O O K 3 - D I M E N S I O N A L

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DEC 2016

BR AINY STRUCTURES THE

T R A NSL ATION

SKETCHING AC T UA L IN

FROM

DESIGNING

GARMENT

FA B R I C

DR APING I

TO

R ESU LT E D

EXPERIMENTS

THOSE

MANAGED

TEXHNIQUES

TO TO

THE

ON

A

AND

STA N D.

DEVELOP MAKE

3

BRAIN

ST RUCTUR ED SH A PES: SMOCK ING, CUTTING RUFFLING.

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&

TWISTING

AND

LOOKBOOK

GAMMA WAVE HYPER BR AIN ACTIVIT Y WHICH IS GR E AT FOR LE A R NING

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DEC 2016 T H I S O U T F I T I S I N S P I R E D B Y T H E G A M M A WAV E W H I C H O C C U R E S DU R ING A N AC T I V E BR A IN. T H IS SI T UAT ION IS PE R F EC T FOR G OOD L E A R N ING R ESU LTS. T H E M A IN COLOU R OF T H E OU T FI T IS BROW N, W H IC H IS A F R I E N DLY Y E T S E R IOUS COL OU R : T H IS M ATCHES THE LE A R NING THEME. THE OUTFIT CONSISTS OF 2 S T Y L E S: A S O F T G R E Y PAT T E R N E D C O L B E R T W I T H S K A I L E AT H E R BOA R D

AND

LE ATHER

A

WITH

FLARED

JEANS

SKAI

LE ATHER

MADE

OF

SOFT

TWISTED

ST RUCTUR ED

DETA ILS

ON

THE

BO T TOM.T H E OV E R SI Z E D COL BE RT H A S A N OPE N S T RUC T U R E O N T H E S H O U L D E R S W H E R E T H E FA B R I C I S C O N N E C T E D W I T H ROUGH

BLACK

COTTON

STITCHING

IN

THE

SHAPES

OF

THE

G A M M A WAV E . T H E B O T T O M O F T H E C O L B E R T I S I N S P I R E D B Y T H E M A I N C H A R A C T E R I S T I C S H A P E S O F T H E WAV E . -

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LOOKBOOK

B E TA WAV E H E R E W E A R E BUSI LY ENGAGED IN ACTIVITIES AND CON V ERSATION

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DEC 2016 THIS OUTFIT SHOULD BE PER FECT FOR NET WOR K EVENTS OR RED CARPET NIGHTS. IT CONSISTS OF 3 STYLES: AN OPEN TOP WITH ROUGH STITCHING ON F R O N T A N D B A C K I N S P I R E D B Y T H E B E T A WAV E A N D T H E S H A P E S O F T H E RU F F L E S O F T H E S K I R T. T H E SKIRT CONSISTS OF A BASIC SKIRT MADE OF SOFT META LLIC JERSEY WIT H RUFFLES OF SILK STITCHED O N T O P. T H E O U T F I T I S C L A S S Y W I T H A S E X Y T O U C H .

THE WITH

MAIN

COLOUR

DEPTH

AND

BLUE

IS

S TA B I L I T Y.

OFTEN

ASSOCI ATED

THIS

SYMBOLIZES

T R U S T, L O YA LT Y, W I S D O M , C O N F I D E N C E W H I C H I S GR E AT FOR MEETING NEW PEOPLE.

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LOOKBOOK

ALPHA WAVE VERY RELA XT AND DEEPENING IN TO MEDITATION

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DEC 2016 T H E H Y P N O T I C P R I N T, W H I C H H A L F O F T H E D R E S S IS

MADE

FROM,

HAS

A

MEDITATIV E

EFFECT

ON

YOU R SE L F A N D YOU R SU R ROU N DINGS. T H E OT H E R H A LF IS M A DE OF COMF Y SOFT META LLIC JERSEY W HICH M A K ES IT A DR ESS TO W E A R AT HOME OR T O A FA N C Y E V E N T. T H E C U T T E D A N D T W I S T E D SK A I LE ATHER RUFFLES ON THE SHOULDERS M A K ES IT AN UNIQUE PIECE. THE MAIN COLOUR WHITE IS ASSOCI ATED WITH GOODNESS, INNOCENCE A N D P U R I T Y: P E R F E C T FO R M E D I TAT I O N .

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LOOKBOOK

TH E TA WAV E DROWSY AND DRIFTING INTO SLEEP AND DREAMS

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DEC 2016

W H I L E FA D I N G AWAY I N T O S L E E P YO U R B R A I N AC T I V I T Y D E C R E A S E S F RO M ACTIVE TO LESS ACTIVE. THIS OUTFIT SYMBOLISES THIS TR ANSITION. THE TOP IS INSPIR ED BY THE COMPLEX ST RUCTUR ES OF THE BR AIN. THESE SILK RUFFLES A R E EMBROIDER ED ON TO THE GR EY SK A I LE ATHER. THE LEGGINGS IS M A DE OF COMF Y META LLIC JERSEY A N D H AS A T WIST ED A N D CU T T ED SK Y LE AT HER DETA IL W HICH IS STITCHED ON TO T HE LEGGING WITH COT TON THR EA D.

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LOOKBOOK

D E LTA WAV E DE E PLY A S L E E P A N D NOT DREAMING

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DEC 2016

THIS OUTFIT IS SUPPOSED TO SHOW THE IMAGINARY WOR LD

YOU

ENTER

WHILE

SLEEPING.

YOU R

BRAINS

W IL L BE AT R EST FOR AT L E AST 8 HOU R S SO YOU W IL L NEED A COMF Y A N D FLOW Y OUTFIT TO M ATCH THIS M O M E N T. T H E M A I N C O L O U R S TA N D S FO R T RUS T A N D P E A C E : FA I T H , T R U T H A N D H E AV E N . T H I S W I L L H AV E A CA L MING E F F EC T ON YOU R SE L F A N D OT H E R S. T H E OUTFIT CONSISTS OF 2 STYLES: A TOP MADE OF COMFY META LLIC

BLUE

JERSEY

WITH

SOFT

SILK

RIBBONS

S T I T C H O N T O I T. T H E S H O R T I S M A D E O F P R I N T E D S I L K W I T H A M E D I T A T I V E P R I N T T O H E L P Y O U F A L L A S L E E P. T H E P O C K E T S A R E I N S P I R E D B Y T H E D E L FA WAV E .

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LOOKBOOK

CHAOTIC MINDSET

S O M E T I M E S T H E R E I S N O S P E C I F I C B R A I N WAV E M E A

NO CON T ROL OF YOU R

YOU R T HOUGH TS. T H IS L AST OU T FI T IS DE DICAT E D

THOUGHTS

A N D A NK LE DECOR ATIONS A R E M A DE WITH A SMO

ORGA N IC ST RUC T U R E D M AT E R I A L R ESU LTS IN A B

T H E S M O C K I N G PA R T S A N D T H E P O C K E T S A R E I N S THIS JUMPSUIT IS M A DE OF SOFT ST RUCTUR ED SK AI

THE MAIN ELEMENTS OF THE GARMENT ARE THE S

COLOU R PS YC HOLO G Y PE R SPEC T I V E , GR AY IS T H E COL IS THE TR ANSITION BET WEEN T WO NON- COLORS. IT

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DEC 2016

ASU R A BL E: AT T IM ES W H E N YOU'R E J UST LOST CON T ROL OF T O T H E C H AO T I C M I N D S E T. T H E O U T S TA N D I N G S H O U L D E R

OCKING TECHNIQUE. THIS TECHNIQUE COMBINED WITH A

BR AIN-A-LIK E SH A PE A ND ST RUCTUR E. THE SH A PING OF

S P I R E D B Y A C O M B I N A T I O N O F D I F F E R E N T B R A I N WAV E S .

LE AT HER WIT H SOME A STIFF BEIGE SK A I LE AT HER DETA IL .

S H O U L D E R A N D A N K L E PA R T S I N A G R E Y C O L O U R . F R O M A

LOR OF COMPROMISE - BEING NEITHER BLACK NOR WHITE, IT IS UN EMOTIONA L A N D DETACHED. A N D CA N BE IN DECISIV E.

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LOOKBOOK

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DEC 2016

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LOOKBOOK

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DEC 2016

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BY

MEREL

ROZENDA AL

NEW COLLECTION

AFA 12-2016