Patricia Ivancich Dassios ’97

MEET Entrepreneur Patricia Ivancich Dassios ’97 FOUNDER AND CEO OF LA MIENNE

“ Be true to yourself. I am new in the beauty and technology sector, but I’m not new to doing good. That’s been part of my lifelong passion and career. I brought what was important to me and what I value most about giving back to our community and giving back to our world, empowering people and giving people the tools to make their lives better and their community better. It’s been integral in what I’ve created, and that wasn’t by accident. ” —Patricia

After 15 years working in nonprofit fundraising, Patricia decided to pursue another long-time passion: beauty. She researched the industry and learned that many of America’s beauty artists were barely making minimum wage for their craft. With her nonprofit background and passion for philanthropy, Patricia created a unique business model expanding customer accessibility and profits for the beauty artists. As a full-time working mother of three, Patricia had found it very challenging to access the personal services she desired with her busy schedule.

In 2015 Patricia founded La Mienne with this simple mission – to fulfill the beauty needs of their clients, while empowering the dreams of beauty artists. La Mienne marries the desire by today’s modern woman to squeeze in a quick beauty appointment with the rising adoption of on-demand services. Since its launch, the company has grown 15 to 20 percent every month on average (month over month). Patricia attributes La Mienne’s growth to the resources it provides its artists, along with building a strong community. Besides providing beauty artists a better wage, Patricia has stayed true to her socially responsible roots of doing good by giving back 25 percent of her revenue in the form of in-kind donations.

Patricia was born in San Francisco and currently lives in Hillsborough with her husband Angelos and three beautiful children. Patricia serves on the Mercy High School Alumnae Board and has been a supporter of our Making A Difference benefit from the beginning. After Mercy, Patricia attended USF receiving a Bachelor of Arts in Psychology followed by a Master of Nonprofit Administration degree in 2010.

Patricia is one of three sisters who attended Mercy; Angie Ivancic Turri ’99 and Christina Ivancich Urmini ’01.