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BIRMINGHAM • 15&16 MARCH 2022

Conference Handbook #INNOVATETOSUCCEED

Day 1 09:30

Registration & Exhibition opens

10:00-10:15

Conference open

10:15-10:30 Imperial

Official conference opening British Marine President Ian Cooke & CEO Lesley Robinson

10:30-11:15 Imperial

KEYNOTE: Gin-novation: The Salcombe Spirit of Innovation & Sustainability Howard Davies, Co-Founder of Salcombe Distilling Company Salcombe Distilling Co. produces the internationally award-winning Salcombe Gin & nonalcoholic spirits ‘New London Light’ Creating innovative products & partnerships is at the heart of Salcombe Distilling Co. (SDCo); ensuring we have a unique proposition & can succeed in a highly competitive marketplace. In this presentation, we will take a look at the story of SDCo to date

11:15-11:45

Refreshment break

11:45-12:30 Imperial

Session 1: Leisure crafts - Utilising high-performance technologies Moderator: Ross Wombwell, Head of Technical Services at British Marine Decarbonising leisure marine through unique technology & design Simon Schofield, CTO at Bar Technologies Iain Percy, CEO at Artemis Technologies Tom Humphreys, CEO at Humphreys Yacht Design

12:30-13:45

Lunch & Networking

13:45-15:30 Imperial

Session 2a: Staffing matters - Attracting & retaining staff post-COVID

Sponsored by:

Welcome drinks sponsored by MTA (Marine Trades Association)

19:00-22:00 Trafalgar & Waterloo

network with your industry peers at our drinks reception

Day 2 CEO briefing with keynote Allan Lambert, Habitat First Group Sharing insights and thoughts of tourism as a force for good, Allan Lambert is CEO at Habitat First Group. As a Resort Operator 25 years in the making and dedicated to the principle of creating holiday home communities that share a deep love for Mother Nature

08:30-09:10 Imperial

09:10-10:10 Imperial

Session 1a: Transforming the capability and perception of a sector through effective use of policy, regulation and strategy development Moderator: Ed Helps, British Marine Board Member & Director at ABC Leisure Group Using strategic thinking and strategies to increase profile and support for better results Kurt Janson, Director at Tourism Alliance Ryan Day, Property and Portfolio Manager at Hoseasons Martin Latimer, Joint Chairman at British Marine Scotland James Stuart, Consultant at British Marine Scotland

09:10 - 09:45 Trafalgar

Session 1b: Wesup: Modernising, monitising & innovating Maritime Culture Moderator: Ben Martin, Economics Practice Director, Advisory at HKS

As SUP began to rise in popularity by 2016, Sean White, Founder of Wesup HQ, built an innovative shipping container conversion that became the most stylish, modern watersport centre in the country and its success was revolutionary for the business and the sport Sean White, Founder of Wesup 09:10 - 11:10 Waterloo

Session 1c: Sustainability - The route to electrification Moderator: Ross Wombwell, Head of Technical Services at British Marine Hear from industry leaders on how they are developing new innovative solutions, products and services to achieve the government’s net-zero targets by 2050 Steve Bruce, Managing Director at ePropulsion Bas Edmonds, Director of Marine Services at HPI CE Proof Phil Horton, Environment & Sustainability Manager at RYA Helen Taylor, Ambassador of Ecotricity

09:45-10:40 Trafalgar

1D Health & wellbeing on the water Moderator: Ben Martin, Economics Practice Director, Advisory at HKS With growing awareness of issues associated with both physical and mental wellbeing, This panel session will explore how getting out on the water can be used to help individuals and increase business performance Dr William Bird, CEO at Intelligent Health Phil Scowcroft, Club Support Officer at British Canoeing Lynne-Marie Dale, Club Support Officer & Social Prescription Officer at Black Dog Paddling Programme

10:10-11:10 Imperial

Session 1d: Technological advances to share our waterways Ed Helps, British Marine Board Member & Director at ABC Leisure Group Panel to discuss the challenges facing the future of our inland waterways Richard Parry, CEO at Canal & River Trust John Packman, CEO at Broads Authority Matthew Symonds, National Boating Manager at Canal & River Trust Julian Kennard, National Senior Navigation Advisor at Environment Agency

10:40-11:10 Trafalgar

Session 1e: The art of customer retention and acquisition Moderator: Ben Martin, Economics Practice Director, Advisory at HKS An opportunity to learn from wowcher.com. Simon Taylorson, Commercial Director at British Marine, spent 9 years at the company, ultimately his team delivered 1000’s of new weekly offers to their 23m subscribers - or quite simply new customers to their clients. He will look at the impact of technology, setting customer’s expectations and how to keep them Simon Taylorson, Commercial Director at British Marine Haley Hadley, Sales & Marketing Director at ABC Leisure Group

11:10-11:40

Refreshment break

11:40-12:10 Imperial

Session 3: British Marine briefing Hear from Ian Cooke, British Marine President on updates including Southampton International Boat Show 2022, OnTheWater.co.uk, future international events and much much more!

12:10-12:40 Imperial

Session 4: Build a better mousetrap or build a better environment for the mouse? Moderator: Brian Clark, Head of Public Affairs, Member Relations & Research at British Marine Paul Tomes, Co-Founder of HopYacht

12:40-13:30 Imperial

Session 5: How to challenge your industry and succeed! Moderator: Simon Taylorson, Commercial Director at British Marine Tommaso Migliuolo, Business Development Manager at Williams Advanced Engineering Jon Partridge, CEO at RS Sailing & RS Electric Boats Paul Knox-Johnston, Sales and Marketing Manager at Haven Knox-Johnston

13:30-13:35

Conference closing address Final thoughts from British Marine President Ian Cooke

13:35-14:40 Imperial

Networking buffet lunch

Britishmarine.co.uk 01784 473377

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Welcome to British Marine National Conference 2022

LESLEY ROBINSON CEO of British Marine

BIOGRAPHY Lesley was appointed CEO of British Marine in mid-2018. Prior to joining, Lesley was Managing Director at MDL Marinas, Europe’s leading Marina operator. Previous to this, her commercial career has spanned leisure, consumer goods, media and IT and she was also a Director of the Money Advice Service, leading corporate services and heading up the Service’s debt advice programme in the UK. At British Marine, Lesley is an executive main board director with specific responsibility for the strategic direction of the organisation, working in conjunction with both board and members, and its execution through her team at Marine House. She is also Vice-Chair and Trustee of the Cherie Blair Foundation for Women, a Trustee of Ocean Youth Trust South and a Non-Executive Director of Police Crime Prevention Initiatives. Lesley is a qualified chartered accountant by background. Lesley was recognised in the Queen’s Birthday Honours List 2021, appointed to the Most Excellent Order of the British Empire (OBE) for her services to the Leisure Marine Sector. In her spare time, Lesley enjoys traveling with her husband (93 countries to date and counting). She also enjoys good food and wine, hill walking and the occasional half marathon to burn off the resulting calories. Her current new passion on the water is Stand-up Paddleboarding.

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Dear delegate, On behalf of myself and the team at British Marine, I would like to welcome you to the inaugural British Marine National Conference. It has been some time since we have all been able to come together and I very much hope that you will find the next two days insightful, thought provoking and ultimately provide you with the opportunity to reconnect with your colleagues from across the industry. In the ever changing and challenging landscape we have all found ourselves in, both during and post pandemic, being able to adapt quickly and embrace change and adopt new strategies for growth are key. With a focus on innovation, our line-up of inspirational keynote speakers, from both within and outside the industry, will explore new and emerging consumer trends and barriers to continued business growth and success, including new consumer lifestyle choices, logistical, technological, post-pandemic and Brexit-related challenges and new environmental opportunities. On Tuesday evening, we look forward to celebrating the achievements of marine businesses and individuals at the British Marine and Boating Business Awards 2022, where our winners will be presented their awards by former Shadow Chancellor, Ed Balls, as part of our conference networking dinner. I hope you will be able to join us to celebrate their success. Finally, I would like to extend a very special thank you to all our speakers, exhibitors and hub experts who are integral to making the conference a unique experience, providing valued content, information and advice throughout the event. We sincerely hope you find the conference beneficial and we very much look forward to your feedback which will be key in shaping future events. Yours sincerely, Lesley Robinson, OBE CEO, British Marine

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Contents Day 1 Day 1 ..........................................................................................................................................................................11 Opening & Keynotes

Session 1 ............................................................................................................................................................... 15 Leisure crafts – Utilising high-performance technologies

Session 2a ...........................................................................................................................................................30 Staffing matters – attracting and retaining staff post-COVID

Session 2b workshop ..................................................................................................................................49 The <24 recreational & commercial craft sector is operating within a rapidly changing environment and demanding societal challenges.

Session 2c ........................................................................................................................................................... 52 Maximising revenue through disruption

Session 2d .......................................................................................................................................................... 74 Living with VAT and customs in a post Brexit world

Session 2e ........................................................................................................................................................... 81 Fuelling growth

Session 3 ...............................................................................................................................................................99 Projected future and the challenges that could put a serious stop on growth

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Contents Day 2 Day 2 .....................................................................................................................................................................106 Keynote

Session 1a ........................................................................................................................................................ 108 Transforming the capability and perception of a sector through effective use of policy, regulations and strategy development

Session 1b ........................................................................................................................................................125 Wesup: Modernising , Monitising & Innovating Maritime Culture

Session 1c ........................................................................................................................................................127 Sustainability – the route to electrification

Session 1d ....................................................................................................................................................... 163 Technological advances to share our waterways

Session 1e ....................................................................................................................................................... 169 The art of customer retention and acquisition

Session 3 .............................................................................................................................................................173 British Marine briefing

Session 4 .............................................................................................................................................................175 Build a better mousetrap or build a better environment for the mouse?

Session 5 ............................................................................................................................................................ 183 How to challenge your industry and succeed!

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DAY 1

Opening & Keynotes

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Conference Welcome

IAN COOKE President of British Marine

BIOGRAPHY Ian Cooke, began sailing as a child, studied at Warsash Maritime College before working on private yachts. He ran running a number of British-based marine companies before joining C-Quip Marine Equipment in 1998. Ian now owns and runs the business alongside Onward Trading and other marine companies. Ian has always taken a keen interest in the industry and has been involved with British Marine for many years including having served as Chairman of British Marine South and a Director of British Marine Boat Shows. He currently serves as President. When he’s not helping businesses fulfil their ambitions, Ian can be found racing sailing yachts or at Warsash Sailing Club in Southampton, teaching children aged six to 16 to sail.

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Conference Welcome

LESLEY ROBINSON CEO of British Marine

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Keynote Address

HOWARD DAVIES Co-Founder – Salcombe Distilling Co.

BIOGRAPHY Howard has a lifelong connection with Salcombe and sailboat racing alongside a complementary passion for fine spirits. As a child Howard raced an Optimist dinghy then later gained his ‘blue’ for competing on the varsity sailing team at the University of Oxford. In the summer holidays he taught sailing in Salcombe and developed a taste for a sundowner gin. He subsequently competed internationally in the Olympic 470 Sailing class and nowadays remains a keen kitesurfer, windsurfer and cruising yachtsman. He started his professional life as a management consultant and since then has held senior operational management roles in a number of firms prior to co-founding Salcombe Distilling Co. He also uses his broad experience to support other local business through an active non-executive role on the board of Food Drink Devon. Salcombe Distilling Co. is the ultimate realisation of his ambition of creating a business with quality products of true provenance, by the sea in a beautiful part of the country that he loves.

IMPERIAL

SESSION 1

Leisure crafts – Utilising high-performance technologies

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Moderator

ROSS WOMBWELL

Head of Technical Services at British Marine

BIOGRAPHY Ross joined British Marine as a Technical Executive in 2014, moving into the Technical Manager role in 2015 before being promoted to Head of Technical Services in 2018. Ross has worked in the marine industry since the age of 18 in various roles ranging from a Dive Vessel Coxswain in South Devon and crewing onboard tall ships including Kaskelot, Earl of Pembroke and Phoenix to an independent surveyor in the Balearics, Spain. Ross’s role at British Marine is to represent the UK marine industry in discussions with national and international standards bodies and regulators and to provide members with comprehensive technical advice and guidance. This role includes chairing the British Standards Small Craft Committee and representing UK interests in the ISO standards development of both small craft and large yacht standards. An interesting fact, Ross appears twice in the 2000 film Longitude. If you watch the trailer closely you can see him stood on top of the tall ship Kaskelots main T’gallant yard.

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A Business with Pure Racing Heritage and Real World Practicality

SIMON SCHOFIELD

Chief Technology Officer of BAR Technologies

BIOGRAPHY After graduating with a degree in Ship Science from Southampton University, Simon took some time out indulging in his passion for sailing. One of his first projects was to design an amphibious vehicle which is still in service today. Simon has spent over 20 years at the forefront of the technical development of grand prix racing yacht development. His wide-ranging experience includes multiple Americas Cups Campaigns, Volvo Ocean Races and Offshore and Inshore Grand Prix Race yachts. In between Cup cycles Simon also achieved commercial success and was a partner in his own design business prior to working alongside Sir Ben Ainslie during the 35th America’s Cup. Simon was head of design and engineering for Ben Ainslie Racing, the British entry before jointly founding BAR Technologies with Martin Whitmarsh (now chairman). Simon is the chief technology officer of BAR Technologies, leads the technical teams and has been instrumental in developing the business direction of the company.

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IAIN PERCY

CEO of Artemis Technologies

BIOGRAPHY Iain is a four time Olympian, three time Olympic medallist and double Olympic champion. He is also a veteran of four America’s Cup challenges beginning in 2005 as a helmsman for the +39 Challenge, before joining Great Britain’s America’s Cup challenge, Team Origin. After retiring from Olympic competition in 2012, he joined Artemis Racing as a tactician, and was appointed Team Manager in October 2013. Iain then went on to lead the team’s successful 35th America’s Cup campaign in Bermuda, reaching the Louis Vuitton Challenger Series final in 2017. Passionate about protecting the oceans, the economics graduate founded Artemis Technologies in 2017, with a mission to see how America’s Cup technology could play a part in the decarbonization of the maritime industry. He has overseen the company’s transition from a sailing services provider, to an applied technologies company focusing on green innovations for marine transportation.

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TOM HUMPHREYS

CEO of Humphreys Yacht Design

BIOGRAPHY Tom is a Director and co-owner of Humphreys Yacht Design, founded by Rob Humphreys in 1972. The team at Humphreys Yacht Design has quickly grown from its racing roots into a leading international design studio, forging a spectacular path in both sail and power. With a First-Class B.Eng. degree in Yacht and Powercraft Design, Tom ensures that the company’s conceptual base is strong and the detail execution is to the highest standard. Tom is a Chartered Engineer and Fellow of the Royal Institute of Naval Architects and has been a member of the RORC Technical Committee since 2012. A legacy of world championship winning racing yachts, awardwinning motor yachts, over 100 successful circumnavigations and innumerable trans-oceanic crossings, Humphreys design’s are there, at the leading edge. Humphreys Yacht Design’s legacy has evolved from highly decorated early race yachts to the cutting edge designs of sailing yachts including Oyster Yachts and Elan Yachts and of motor vessels including rugged explorer yachts for Arksen and an in build 50m Custom explorer yacht.

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IMPERIAL

SESSION 2A

Staffing matters – attracting and retaining staff post-COVID

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Moderator

BEN MARTIN

Global Director of Hospitality Advisory Group at HKS Inc.

BIOGRAPHY Ben Martin has an extensive catalogue of experience as a consultant focusing on real estate economics, with a particular emphasis on marinas, waterfront, resorts, residential, leisure and mixed-use development. He has completed projects across a broad range of countries in Europe, Central Asia, the Middle East and Africa and his clients have included government organisations, leisure and entertainment providers, property development companies, financial institutions, development corporations and local authorities. Ben Martin is involved at all stages of the study process, from preliminary site reviews to the design and development of tailor-made financial models that reflect the recommended development programme for the project. Having gained more than 25yrs of experience as a consultant in this sector, he is now the Global Director of Hospitality Advisory Group at HKS Inc.

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JAMES WARD

CEO & Founder of Marine Resources

BIOGRAPHY James founded Marine Resources in 2003 whilst working in the marine industry as a boatbuilder - having recognised the need for a specialist leisure marine recruitment company with the ability to speak with clients and candidates at an industry and technical level. James has maintained this ethos ever since, whilst maintaining his passion to deliver a personalised service of excellence and honesty to meet the needs of every individual client. Marine Resources is today recognised as one of the best shore-based marine recruitment specialists within the marine industry around the globe. 9 18+ years of recruitment 9 The No.1 choice for the industry’s biggest brands 9 Comprehensive market knowledge 9 50,000 strong global candidate database 9 Expertise across all areas of the marine industry 9 Multiple sector specialists 9 Over 800 successful placements right across the marine industry in the last year

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Staffing Matters; Innovate to Succeed

MARK MORGAN

MD at Lakeland Leisure Estates Ltd

BIOGRAPHY Mark is Managing Director at Lakeland Leisure Estates, a growing operator across both the marine and holiday park sectors. With inland and coastal marinas, holiday parks and residential sites across the UK and Spain; Mark has over 10 years experience managing a diverse group. Experienced in acquisitions, diversifying revenue streams and promoting an improved customer and staff experience.

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CARL ONENS MD at ABC Leisure

BIOGRAPHY Carl Onens is the Managing Director of ABC Leisure Group, He has a degree in economics from Birmingham City University and is a chartered management accountant. ABC Leisure Group own and operate 16 inland waterway marinas across the UK offering self-catering holidays from around 300 narrowboats, circa, 1,000 moorings as well as boat building and associated marina services. Carl has overseen organic and acquisitive growth at ABC Leisure Group, he is also an elected member of the Canal and Rivers Trust Council representing business boating, as well as a school Governor.

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Staffing matters

ALISON THOMPSON

Head of Learning & Development at Princess Yachts

BIOGRAPHY Alison Thompson is the Head of Learning & Development at Princess Yachts and is recognised as a leader in developing talent management and learning solutions that deliver notable impact to business metrics and culture, with broad expertise in facilitating leadership and talent programmes, behavioural and culture change, organisational design and executive coaching. Successfully delivering multi award winning apprenticeship development programmes, Alison is an accomplished and performance-driven leader with extensive experience in designing, delivering, and evaluating learning and development solutions for various UK and European industries with a strong knowledge of designing bespoke and innovative learning to meet business goals.

COMPANY INFORMATION Established in 1965 in Plymouth, UK. Renowned for integrity of design, engineering and build. Operate over 1.1 million sq feet of production space. Princess now builds craft from 40 to 130 feet which are sold through a network of distributors and dealers in over 65 countries.

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3000 DEDICATED PEOPLE Our highly skilled workforce operate in some of the industries most advanced boat building facilities. Around 80% of each Princess is designed and built in Plymouth.

POST COVID RECRUITMENT – WHATS CHANGED 9 Recruitment team brought in-house (apart from specialist skills) 9 Different shift patterns and overtime –enables greater flexibility for working parents / carers 9 Lower skilled recruitment – new roles designed and developed

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NEW WAYS OF WORKING 9 True hybrid flexible working for salaried staff and varied shift patterns for our hourly paid 9 Refreshed and refurbished canteens / new supplier 9 Enhanced communications

APPRENTICESHIPS 9 Looking forwards 10 years we will still need skilled craftsmen 9 Our marine focussed apprenticeship solution supports our business future growth – 98% retention 9 Apprenticeship levy utilised to support talent / succession plans 9 Online and virtual careers and recruitment portal introduced

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SESSION 2B - WORKSHOP

The <24 recreational & commercial craft sector is operating within a rapidly changing environment and demanding societal challenges.

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Moderator

ROSS WOMBWELL

Head of Technical Services at British Marine

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Funding for growth

IAN STOCK

Director at 3spheres Consultancy

BIOGRAPHY Ian’s marine industry career spans over 20 years, initially at the UK Hydrographic Office ensuring that the ‘voice of the customer’ was heard during the development of its digital products and services. In his own consultancy he undertook projects (among others) to develop dynamic positioning and route optimisation services, following which Ian joined the Knowledge Transfer Network. At KTN he managed the 2015/16 update of the Maritime Industry Technology Road Map, was an active member of industry working groups on autonomous systems, decarbonisation and technology innovation, and helped many maritime and rail businesses to develop their technologies and gain IUK grant funding. Ian’s current business development activities include assisting applicants with their grant funding bids as well as being on IUK’s assessor panel.

WATERLOO

SESSION 2C

Maximising revenue through disruption

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Moderator

SIMON TAYLORSON

Commercial Director at British Marine

BIOGRAPHY By way of an introduction, I started my career in B2B publishing working within the key vertical markets of transport, logistics, IT, agriculture and HR. All involved working closely with relevant trade bodies and associations on helping them recruit and develop new employees to their relevant industries. The insight I gained specifically with the CIPD (Chartered Institute of Personnel Development) led me to be one of the launch directors of totaljobs.com. For the last nine years I then worked at wowcher.co.uk, which I joined at launch. I set up the UK and Ireland sales and analysis operations. Ultimately my team delivered 1000’s of new weekly offers to our 23m subscribers – or quite simply new customers to our clients. All my roles existed to help customers grow their business through candidate and customer acquisition.

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JELTE LIEBRAND CEO and Founder of Savvy Navvy

BIOGRAPHY Jelte took part in the Clipper Round the World Yacht Race in 2014. He had plenty of sailing experience, but racing from San Francisco to New York was quite a bit different from anything he’d done before. Sailing thousands of miles off-shore, he learnt how difficult navigation can be. Updating charts, downloading weather forecasts, predicting boat speed, avoiding squalls with 50+ knots of wind; it all took hours and hours below deck, plotting courses on a computer whilst hanging on at a 45-degree heel. Jelte became convinced there should be an easier way. He spent two years researching and building the foundation for savvy navvy and in July 2017 he left his job at Google to fulfil his vision of an app built to be in every boater’s pocket - enabling more people to confidently and safely enjoy their time out on the water. Fast forward five years and with more than a quarter of a million users in more than 100 countries globally, savvy navvy is popular with both sailing and motor boaters, and increasingly used by water-sports enthusiasts, such as jet-skiers and kayakers, who want one easily accessible app to confidently plan their routes on the water. To find out more about Jelte and savvy navvy visit www.savvy-navvy.com

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KATE MORRISON

Product Manager - Design and Development at Rooster

BIOGRAPHY Kate Morrison, Product Manager and Lead Product Design at Rooster Sailing Ltd. Experienced design, development and production professional with a passion to design sustainably, Kate has built on her BA (Hons) Sustainable Design to become an innovative and creative designer who aims to reduce environmental impact through all aspects of design. Her main sustainable focus is durability with performance, whilst ensuring a healthy and sustainable manufacturing and transportation process through the choice of fabric trims and packaging solutions. Kate has a history of working within the sporting goods industry internationally, with specific interest in watersports markets. She is inspired by designing and solving problems for real people to make a difference to their sporting activities – from allowing someone to be able to feel confident in a wetsuit and go out on the water, or to have the equipment to be able to participate safely.

WHO ARE ROOSTER? Founded by Steve Cockerill in 1999 Introduced from a passion to give people access and knowledge to be able to get out on the water and have fun, in the way that he did and still does.

INSPIRE, EDUCATE AND FACILITATE ACCESS TO THE FREEDOM OF BEING ON THE WATER #INYOURELEMENT

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MAIN MARKET: Dinghy Sailing SECONDARY MARKET: Other water based sports – Keelboat sailing, Kayaking, Supping, Windsurfing, Board sports, Rowing. SIZE: 26 full time staff across UK, Europe and US company.

A BIT ABOUT ME Product Manager / Lead Product Design & Development Other facts Ba(Hons) Sustainable Product Design – Falmouth University Strong competitive sailing background – in both dinghies and yacht racing General sports enthusiast

THE INTRODUCTION OF THE ROOSTER WOMENS RANGE

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IDENTIFYING THE PROBLEM

FORWARD PROGRESSING STEPS

DESIGN PROCESS Always about finding a middle ground as everyone is so unique OUR FOCUS: 9 9 9 9 9

Easy to get on and off Flattering panel layout Styling generic and timeless Unlimited movement Functional for sailing

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SAMPLING

TEST DAY - PRE PRODUCTION

END PRODUCT

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IN OTHER CELEB NEWS… Georgia Toffolo (I’m a Celeb Winner 2017) loved it!

IT DOESN’T STOP THERE… Rooster have expanded their female fitting products across many other areas of the collection

KEY be a sponge

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BEN GREEN

Head of Design at Ocean Marine Systems (OMS)

BIOGRAPHY Ben is Head of Design at Ocean Marine Systems (OMS). A BSc Product Design graduate and sail racer, Ben oversees the design and development of both new and existing products, including cutting edge electric thruster solutions and lightweight hydraulics and sonar deployment systems. OMS design and manufacture marine instrument deployment systems, hydraulic cylinders, thrusters and control systems for large vessel applications. Our products are used in the large yacht, superyacht, offshore Oil & Gas, Survey and Search & Rescue industries. All the products are designed and manufactured at their UK based factory for and exported to the worldwide market.

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SESSION 2D

Living with VAT and customs in a post Brexit world

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SIMON ANSLOW

Partner at VAT Services PKF Francis Clark

BIOGRAPHY Simon heads up PFK Francis Clark’s VAT, Customs & Indirect Tax Team. A broad experience of industry sectors and working with businesses from start-ups through to multinationals enables Simon to provide informed advice and guidance and offer practical solutions and options, from basic compliance and efficiency management, through to complex planning and dispute resolution. A 15-year career with HM Customs & Excise included investigation activity, legal advocacy and the obtaining of considerable technical and practical experience. Simon switched sides some years ago, firstly as a partner in a mid-tier firm and more latterly as a regional VAT director with a Top 10 practice, before joining Princecroft Willis, the predecessor firm of PKF Francis Clark, in 2009 to head up their VAT service. Land, property and construction matters present significant and ongoing VAT issues and Simon has considerable experience in assisting developers, construction firms, landlords and legal advisers in the residential, commercial, healthcare and holiday sectors. An area of particular expertise is that of the marine sector; Simon heads up the Indirect Tax Marine Team that provides the VAT & Customs advisory services to British Marine and its members; a former chairman of British Marine Wessex, Simon remains an active member of the committee and provides ongoing technical assistance to the Insurance Legal Financial Services Association arm of the British Marine Federation. Simon also works closely with sailing and training academies, the UK America’s Cup team, yacht clubs, brokers, boat builders and all areas of the marine sector, whilst maintaining a healthy working relationship with HMRC’s Marine & Pleasurecraft teams to ensure that our clients can receive the best possible service. Simon’s approach is very much about working with the client and what they need, his philosophy being “Taking it back to basics, to understand who does what, for whom, when, where and for how much – first we make it right, then we make it better”. When not plying his trade in the dark arts of VAT, Simon can be found spending time indulging in his other passions – family, films, food and all things cars!

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INTRODUCING GAC PINDAR 9 GAC employs 9,500+ people 300+ offices worldwide 9 GAC Pindar is a marine sport, leisure and event logistics provider& part of GAC UK 9 Headquartered in Southampton 9 Trusted to deliver complex logistics services for some of the world’s biggest sporting events like The Ocean Race 9 Handle customs declarations around the world 9 We are a UK Approved Economic Provider 9 Badges for all UK inventory-linked ports 9 Customs support / in house training

CUSTOMS IN 2022 – WHAT’S CHANGED? 9 Export clearance & checks from Jan 1st 9 Import clearance & checks from Jan 1st 9 Changes to Port Operating Models 9 Temporary Storage 9 Pre-lodgement 9 Bespoke 9 System changes – GVMS, S&S GB

WHAT SHOULD BE IN PLACE? 9 Know your INCO Terms https://iccwbo.org/resources-for-business/ incoterms-rules/incoterms-rules-2010/ 9 EXW – Ex Works 9 FCA – Free Carrier 9 DPU – Delivered at Place Unloaded 9 EORI number 9 Direct / Indirect & Fiscal Representation

WHAT PAPERWORK IS NEEDED? 9 Transit Documents & ATA Carnets 9 Commercial Invoices 9 Packing Lists 9 Understand what is required 9 Check the information needed

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MAKE THE SYSTEM WORK FOR YOU! 9 Plan your movements in advance 9 Take advantage of speed, cost levels & controls 9 Consider the whole picture 9 Engage with buyer & seller 9 Check customs brokers are in place 9 Agree on INCOTerms 9 Check route, ports & registrations 9 DON’T try to avoid or skip around the system 9 Engage experts to assist

VAT / CUSTOMSLIFE IN A POST BREXIT WORLD – BOATS!! VAT / CUSTOMS – PLEASURECRAFT: THE ISSUES 9 VAT Paid Status (VPS) 9 Movement 9 Buying / Selling

VAT / CUSTOMS – PRE-BREXIT 9 Free Movement:

9 Free Circulation:

VPS

9 Buying / Selling: • Place of Supply Rules • Potential EU VAT Registration, but… • ...reasonably lax

VAT / CUSTOMS – POST-BREXIT VPS 9 NO Grandfathering 9 NO Moritorium 9 NO Agreement MOVEMENT 9 UK

EU27 = Export / Import

9 VAT / Duty… 9 …Relief Applies: • RGR • TOR • TA • Customs

[Returned Goods Relief] [Transfer of Residence] [Temporary Admission] [Warehousing, IPR etc]

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VAT / CUSTOMS – POST-BREXIT Movement - Reliefs 9 RGR • VPS < Departure • Boat Returns: - Same Ownership - No material change - Within 3yrs

9 THE BIG ISSUE

• UK - Departure From UK NOT EU - 3yr Rule - ≤ 30/6/2022 From EU27 - ≥ 1/7/2022 Anywhere

• UK Owners • Purchased EU27 • Not UK pre-Brexit x NO UK VPS x NO UK RGR

Movement - Reliefs 9 TOR • Ex-UK resident ≥12m • Includes pleasurecraft - Owned ≥6ms importation - Imported within 12m of UK residency - Evidence of VAT/Duties/Tax (or relief) - No sale / letting / disposal within 12ms UNLESS HMRC agrees Movement - Reliefs 9 TA • • • • •

Owned ex- territory Flagged / Registered ex-territory Private use only Must exit within 18m of arrival… …but can re-enter and restart the clock

Business 9 Boat Sales • PoS = where the boat is • Issues: - New boat sales EU27 - Part-exchange / VPS - EU27 / UK Movements - EU27 Imports vs VAT Recovery / Duty (INCOTERMS…) - EU27 VAT Registration: - Non-established - EU sub

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VAT / CUSTOMS – POST-BREXIT But Is It All Bad…? 9 UK Sales + EU27 TA

VAT Free!

9 Inbound EU27 VPS + Previous Owner

RGR…?

9 UK Boatyards + IPR + Inbound Boats

Z/R Works

9 UK HMRC + Lobbying + Enlightenment

Repatriation Relief…maybe!

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PAT TREANOR

Commercial Manager at Customers and Fiscal Services, GAC UK

BIOGRAPHY Pat spent 12 years as a freight forwarder in front line operations with five of those years devoted to building a successful operations team as manager. In the years running up to Brexit, Pat worked closely with business partners, suppliers and clients to best prepare their businesses for the changes ahead. At GAC UK Pat joined a busy in-house Customs and Fiscal Team, to assist and support 20+ offices across the UK with the implementation of the new customs procedures. He is focused on applying strategies and driving processes to ensure best practise across our business and accurate advice is given to our customers.

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SESSION 2E

Fuelling growth

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SIMON TAYLORSON

Commercial Director at British Marine

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FUELLING GROWTH; HOW THE PANDEMIC HAS SHAPED OUR INDUSTRY, AND WHERE WE GO FROM HERE

JAMES CREW

Marine Sales Director at Close Brothers

BIOGRAPHY James has significant experience in the Marine sector, having spent nearly two decades funding leisure and commercial vessels throughout Europe. Providing real expertise and value add for a wide range of HNW clients. James’ passion for the marine sector is supported by a dedicated team of marine experts underpinned by the Close Brothers Group which allows for the consistent delivery of excellent service.

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THE CURRENT MARINE MARKETPLACE 9 Enquiries for all size craft in the UK and EU increased during lock down 1 and remains buoyant 9 Market continues to be busy – Global Superyacht Order Book has seen a rise of 24.7% against 2020; however, the market as a whole is not without issue: - There is a lack of new or used stock due to supply chain issues while the impact of Brexit aftershocks are not yet fully known - Unable to import o/s pre-owned boats because of VAT issues - Many clients are waiting to see how the economy will perform post Government intervention - UK boat dealers see TA as a significant competitive advantage and are actively promoting it - Virtual viewings and presentations have increased

WHERE WE GO FROM HERE… 9 All aspects of leisure boating has had a real ‘shot in the arm’. indirectly driven by C19 bounce back 9 As an industry, we need to take this opportunity to both maintain this new level of engagement along with the historical ‘core base’ 9 How do we do this – especially with the economic headwinds due imminently?

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MATTHEW MOSS

Knowledge Transfer Manager at Maritime KTN

BIOGRAPHY At Innovate UK KTN Matt oversees the maritime sector and excels at engaging with new businesses and forming collaborative partnerships. Matt is an established figure within the sector and works alongside regional and national stakeholders to champion maritime innovation. Matt also has a passion for all things sustainable and contributes towards KTN activities on NetZero (within the Transport sector) and cross-sector work on the circular economy. Prior to joining KTN Matt worked as both a chemical engineer and a business development manager for a sustainable/circular economy consultancy bringing innovative projects closer to commercialisation over a multitude of different sectors. Matt previously worked for the UK’s largest biodiesel manufacturer whilst simultaneously completing his PhD in Chemical Engineering from the University of Sheffield.

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RACHEL CHAMBERS

Chief Operating Officer Driving at Electric Revolution Industrialisation Centre – North East at Newcastle University

BIOGRAPHY Rachel has extensive experience of working at board level within a range of sectors/markets, including automotive, manufacturing and technology/distribution etc, working across all sizes of organisation from large corporates, to SMEs and has also set up a business. Rachel’s experience spans across working with industry, regional and national government bodies, academia and RTO’s to develop innovative technologies, processes and products. Rachel led the work to set-up the Centre of Excellence for Sustainable Advanced Manufacturing (CESAM) in the North East where she was seconded from CPI, one of the High Value manufacturing Catapults where she managed large funded projects and the Business Development team. Rachel is now the Chief Operating Officer for the Driving the Electric Revolution Industrialisation Centre North East which supports industry to develop and scale-up new power electronics machines and drives technologies and manufacturing processes. Rachel also has a wealth of experience operating as a Global HR Director responsible for driving innovation, commercial value, and cultural change with a big focus on Equality Diversity and Inclusion. Rachel left her global role to focus on bringing up her 2 children which has enabled her to focus on driving impact in the UK, focusing on net zero and developing supply chains for the future of electrification.

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Funding for growth

IAN STOCK

Director at 3spheres Consultancy

PRESENTATION THEME : THINK BROADLY 9 Funding for growth - a wide range of sources

9 Funding for growth - a wide range of sources

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FUNDERS TO CONSIDER 9 9 9 9 9 9 9 9 9 9 9

UK Government departments Devolved Governments Scotland, Wales and N Ireland Defence Catapults Regional administrations LEPS Regional and Local Authorities Foundations Trade Associations Europe Rest of the World

9 Innovate

9 DfT - T-TRIG for early stage projects; £30k; Connected Places Catapult administered 9 Defence And Security Accelerator (DASA) - Open and themed competitions. Open: 6 per annum. Early stage. £50-£100K lasting 3-10 months. 9 Offshore Renewable Energy (ORE) Catapult. Offshore Wind Growth Partnership (OWGP) Growth in Offshore wind. £100k - £1million projects. Near market / ready for commercialization. 9 Lloyds Register Foundation. Small grants programme and themed calls. 9 Maritime UK / MARI UK. 3 previous Maritime 2050 related competitions. 9 Europe – Horizon Europe; Eurostars; Interreg NW Europe; European Maritime, Fisheries& Aquaculture Fund; European Space Agency. 9 UK organisations’ involvement guaranteed

FUNDING FOR BUSINESS PROCESSES 9 Manufacturing and supply chains - Industrial Energy Transformation Fund (IETF). Phase 2 for feasibility and engineering studies, and the deployment of industrial energy efficiency and decarbonisation projects. This BEIS £60m fund for projects of £30k-£30m in mining / quarrying, materials, manufacturing, and data centre companies. Closes 29 April 2022. The Scottish IETF is organised through Scottish Enterprise. - (Manufacturing) Made Smarter Innovation programme. A series of calls and activities to 2025. Smart manufacturing and digital supply chains : additive manufacturing, AI and data analytics, robotics and automation, augmented and virtual reality, and industrial internet of things and connectivity.

FUNDING FOR BUSINESS GENERALLY 9 General Business - LEPS Growth Hubs offer business support. advice, access to finance, events and workshops. - Regional authorities Most offer grants for businesses to locate or grow within their geographical area. Example: Devon Elevation Fund – SMEs and local communities, grants of between £2,500 and £25,000 to help boost post–pandemic economy. - Devolved Governments Scottish Enterprise has a range of funding mechanisms : Scottish Venture Fund; Scottish Co-investment Fund; Energy Investment Fund; Workplace Innovation Fund; Food and Drink Collaborative Fund. Workplace Innovation Fund - £5k to introduce new and innovative workplace practices. 9 R&D tax credits - Available for SMEs and Large companies for projects that make an advance in science or technology - Speak to your accountant or a specialist company in this area

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SIMPLIFY THE COMPLEXITY A process to monitor the landscape - both Active and Re-active 9 Sign up for notifications and newsletters - KTN :https://ktn-uk.org; Maritime UK : https://www.maritimeuk.org/; Defence Contracts online : www.dcocontracts.mod.uk; Business Wales : https://businesswales.gov.wales 9 Search on relevant websites of potential grant funders - https://www.ukri.org/funding/funding-opportunities/;https://ktn-uk.org/ opportunities; LEPS or regional and local bodies; Trade Associations; Europe - https:// ec.europa.eu/info/horizon-europe_en

WHO CAN HELP? 9 9 9 9 9 9 9 9 9 9 9 9

Support / help line of the competition sponsor(s) or funder(s) Innovate UK KTN (Knowledge Transfer Network) Innovate UK Edge Innovate UK National Contact Points Department of international Trade Enterprise Europe Network (EEN) Catapults Academia / research organisations Challenge owners separate from the competition sponsors Trade Associations Bid writers (paid for) 3Spheres UK (paid for)

COMPETITION CHOICE AND APPLICATION 9 How aligned is the competition scope to your business requirements, strategy and plans? 9 Read the competition documents, especially the scope and eligibility. 9 What is the process for submitting an application? 9 Allow enough time to write the bid – it will take longer than you think 9 The application is your opportunity to convince the assessors about your excellent solution to the challenge. 9 Use a business plan approach, and tell a story 9 Read the questions and any bullets / notes with them 9 Answer the questions! 9 Support your answers with evidence 9 Avoid technical jargon and acronyms 9 Attend any briefing events – opportunity to ask questions and make contact with those who may be good partners in a consortia. 9 If forming consortia – ensure you have a consortia agreement especially as regards any IP that may arise out of the project.

IMPERIAL

SESSION 3

Projected future and the challenges that could put a serious stop on growth

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Keynote & Moderator

ED BALLS

Former shadow Chancellor, academic, author and broadcaster

BIOGRAPHY A big player in British politics Ed Balls is best-known for his position as UK Shadow Chancellor from 2011 to 2015, amongst other political accolades, such as his role as education secretary and position as Chief Economic advisor to the treasury. Since leaving the cabinet, Ed has become the Senior Fellow at Harvard University Kennedy School’s Mossavar-Rahmani Center for Business and Government and Visiting Professor to the Policy Institute at King’s College London. He also won the nation’s praise as he demonstrated sheer determination and perseverance in his appearance on the entertainment show, Strictly Come Dancing. As a leading global economist, Ed is well-placed to discuss monetary policy, Eurozone issues and the future of Britain. As our guest economist at the Conference, Ed will be providing an insight into the future economic landscape of the UK marine industry and will be presenting the British Marine & Boating Business Industry Awards.

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JAMES CREW

Marine Sales Director at Close Brothers

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MIKE WIMBRIDGE

Managing Director at Pantaenius

BIOGRAPHY Mike began his insurance career in 1987 initially working for the Royal Insurance Group before entering the marine world by joining Radcliffe and Company in 1989. This was his first step on what has become a 33 year career in the yacht insurance market. During that time Mike has been both an insurance broker and an underwriter. Mike has worked for much of his career in Lloyd’s of London and, including spells with Marsh, AIG, BRIT and Markel, he has been involved in all aspects of superyacht underwriting and broking and is extremely well known within the industry. In 2019 Mike joined Pantaenius, one of the leading specialists in Yacht Insurance, and works as Managing Director - UK for them.

INTRODUCTION - MIKE WIMBRIDGE 9 30 + years in the yacht insurance market - Broking - Underwriting - Lloyd’s - Pantaenius - 12 offices, 300+ staff, - 2 UK offices, 30 UK staff 9 New boater since lockdown - Keen fisherman - since lockdown - Non league football junkie - Eastleigh FC

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IMPACT ON OUR BUSINESS 9 What has changed? 9 Clients expectations - What do they want / expect? Let’s ask!! - Choice - Visibility 9 Remote / Hybrid working - Fast forward technology - The end of paper - 24/7 world? - Staff expectations

IMPACT ON OUR BUSINESS 9 9 9 9

New entrants in to the market at all levels What do they want / expect? Lots of questions Impact on climate / weather

9 Claims – incurred but not yet reported – what is still out there - Loss ratio’s lower than previous years but why?

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SUZANNE BLAUSTONE CEO of Barton Marine

BIOGRAPHY Suzanne Blaustone initiated her manufacturing career in Chicago and was among the first women selling hotroll steel bar direct to US forging operations, before moving into chemical coatings for automotive, electronics and general industrial sectors. Arriving in the UK in 1997, she expanded international sales for US exporters of polyurethane coatings and intermediates before attaining the role of CEO at Barton Marine Equipment in 2014. Suzanne remains passionate about the growth of manufacturing sectors in the UK and focusses on sales expansion through exporting, business partnering and optimising distribution networks.

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EMA TALAM MSC ECONOMICS AT STAFFORDSHIRE UNIVERSITY

BIOGRAPHY Ema Talam is an economist interested in firm-level productivity, innovation and trade, as well as public policy around these three areas. Ema is a lecturer at the Staffordshire University and holds MSc in Economics from the University of Ljubljana (Slovenia).

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DAY 2

Sharing insights and thoughts of tourism as a force for good

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Keynote

ALLAN LAMBERT

CEO of Habitat First Group

BIOGRAPHY Allan Lambert is CEO of Habitat First Group. HFG have developed some of the UKs leading holiday home communities that share a deep love for ecology, sustainability and conservation. Combining architectural excellence with security and service; across our Estates, we aim to provide an oasis of space where our guests, whether they be home owners or first time visitors can rest, comfortably and responsibly, while enjoying the great outdoors. Allan has gained wide-ranging experience in a number of senior leadership roles within the UKs leading holiday providers. These include Bourne Leisure (Haven, Butlins and Warner Leisure Hotels), Blue Chip Holidays and Awaze UK (Hoseasons & Cottages.com). Allan holds a number Non-Executive Director roles for holiday home rental business Hideaways Holiday Group (encompassing Rural Retreats), Visit England and the London Early Years Foundation (LEYF), the UKs leading social enterprise.

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SESSION 1A

Transforming the capability and perception of a sector through effective use of policy, regulations and strategy development

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ED HELPS

Director of ABC Leisure Group

BIOGRAPHY I am a British Marine Board Director, Former MD of ABC Leisure Group, and now Non Executive Director of ABC and Trustee of several Inland Waterway Organsations.

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Covid Impact, Trends and Policy

KURT JANSON

Director at Tourism Alliance

BIOGRAPHY After graduating with a 1st Class Masters in Public Policy, Kurt was employed by the Department of Conservation and then the New Zealand Tourist Board, working national and regional tourism strategy. He moving to Britain in 1997 to work for VisitBritain as Head of Strategic Planning with responsibility for Policy, Strategy, Business Planning and Marketing Evaluation. Kurt left VisitBritain in 2004 to become the Director of the Tourism Alliance, an umbrella trade association for the tourism and hospitality sector that comprises over 65 industry associations that together represent almost 200,000 UK businesses. The core role of the Tourism Alliance is to lobby Government on issues that support the development of the UK tourism industry. He is a member of several Government advisory groups including the Tourism Industry Council and HMRC’s SMEOF, has written VisitEngland’s “Pink Book” on accommodation legislation since 1999. He is a Fellow of the Tourism Management Institute and the Association of Tourism in Higher Education

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COVID RELATED REVENUE LOSS 9 Loss of revenue 2020 & 2021 Domestic Inbound Outbound

£95bn £44bn £40bn (est)

Total £179bn 9 Government Support for Tourism Businesses 9 Total loss

£37bn

£142bn

DECLINE IN Q1 BOOKINGS

CASH RESERVES

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COMFORT LEVELS UK VS OVERSEAS

COMFORT TRENDS

COMFORT TRENDS - INDOORS

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COMFORT TRENDS - OUTDOORS

TRIPS BY LIFESTAGE

WHO’S TRAVELLING NOW

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TOURISM RECOVERY PLAN 9 Targets - Domestic Returning to 2019 levels by 2022 - Inbound Returning to 2019 levels by 2023 9 VB Predictions - Domestic Returning to 2019 levels by 2024 - Inbound Returning to 2019 levels by 2026 9 WTTC Prediction - Tourism to recover by 93.5% in 2022 - Revenue to surpass 2019 levels in 2023

MEASURES THAT WOULD STIMULATE DEMAND 9 Domestic - Retain Reduced Rate VAT - Increasing Marketing Budgets - Amend Package Travel Regulations 9 Inbound - Resolving School Group Travel - 5-Year Low Cost Visas

RETAINING 12.5% VAT

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AMENDING THE PACKAGE TRAVEL REGULATIONS

ENGLISH TOURISM WEEK

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Relive the good times on your UK holiday

RYAN DAY

Property and Portfolio Manager at Hoseasons

BIOGRAPHY My role at Hoseasons is to take the Boating portfolio forwards, working with our owners in order to create a sustainable customer bases, optimise technology to capture potential customer and supporting our owners within the industry.

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MARTIN LATIMER

Joint CEO at British Marine Scotland

BIOGRAPHY Martin has been in the marine and leisure industry for over 40 years and has worked across a number of marine sectors though primarily in the marina, boat sales and regeneration. He is joint chairman of British Marine Scotland and joined the board of British Marine in 2021. He has owned and operated a Marine Leisure, Waterfront and Regeneration Consultancy – Blue Sea Consulting LLP – since 2004. With others in Scotland he has driven the growth and profile of marine tourism through the development of two marine tourism strategies. The strategic approach has attracted significant public sector investment to the point where Scottish marine tourism is the driver for proposals for £58m worth of “Growth Deal” projects mostly to be delivered during 2024 to 2025.

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Boosting tourism through innovation

JAMES STUART

Consultant at British Marine Scotland

BIOGRAPHY James has been leading teams and developing strategies for more than two decades. Having studied Oceanography in Southampton, his first career was as an Infantry Officer in the Highlanders, seeing active service in Bosnia and Iraq. He has since led two sports governing bodies, a life and chemical sciences SME, was MD of Entrepreneurial Scotland and now has a portfolio of interests including strategic consultancy and chairing a large Further Education College Group in the North East and Loch Lomond and the Trossachs National Park Authority.

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SESSION 1B

Wesup; Modernising, Monitising & Innovating Maritime Culture

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SEAN WHITE

Founder of Wesup HQ

BIOGRAPHY Sean founded Wesup HQ back in 2010 and became the first dedicated stand up paddleboard (SUP) center in the UK. The mission was to connect like minded people to the unknown sport for the first time and the sublime sheltered waters of Falmouth Bay was Wesup’s greatest facilitator. Sean pioneered adventure SUP in the UK and paved the way for the expansion of peoples ideas on the full scope of the sport. He set a number of world firsts that include becoming the first person to SUP the entire 242 miles of rugged Cornish coastline, unsupported and in just 7 days. He was the first to Wild SUP the entire width of Scotland through the 142 mile Caledonian Canal and he was the first to paddle the entire remote wilderness of Sognefjord which is Norway’s longest, deepest and narrowest fjord system. He also established the first SUP retreat in Montenegro and has spent a decade guiding paddlers in some of the most stunning environments on the planet. He also established the Wesup Sanctuary Foundation whiched uses SUP to promote positive mental health and the Wesup Academy to train the generation of quality, center ready SUP instructors. As SUP began to rise in popularity by 2016, Sean built an innovative shipping container conversion that became the most stylish, modern watersport center in the country and its success was revolutionary for the business and the sport. That shipping container module became ‘Wesup HQ’ - an out of the box activity center that could be fully developed off site and delivered anywhere in the world, plugged in and played out at any worthy waterside spot. Now spanning 3 South Coast counties and operating one of the fastest growing leisure, lifestyle & hospitality business in the UK, Sean is now helping the maritime industry and associated businesses to capitalise on the opportunity of SUP as the fastest growing and most accessible water sport of all time.

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SESSION 1C

Sustainability – the route to electrification

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Moderator

ROSS WOMBWELL

Head of Technical Services at British Marine

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How far can you go

STEVE BRUCE

Managing Director at ePropulsion

BIOGRAPHY Steve’s professional career started as a meteorologist in the British Army in 1989. He went on to serve with the UK Force Artillery as an Arctic Warfare Specialist. He then pursued a career in sales, quickly rising to senior management and joined the leisure marine industry in 2005, working with Seaquest Yachts to develop global sales of their range of cruiser/racer yachts and became an accredited member of ABYA in 2006, where he regularly gave talks on new boat sales at their Introduction to Yacht Brokerage Courses. In 2009 Steve founded the Special Boat Service Limited and today with his growing team they manufacture the Foldable RIB (frib) here in the UK and distribute ePropulsion marine drives through their UK & Ireland network of approved boatbuilders, dealers and installers.

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ALISDAIR REAY

Managing Director at HPI CE Proof

BIOGRAPHY With over 30 years in the marine vehicle sector, Alasdair is an experienced engineer, naval architect, auditor, and surveyor and is a fellow of the Royal Institution of Naval Architects. Alasdair is CEO of both HPi Verification Services, an EU Notified Body in Ireland and HPiCEproof, an Approved Body in the UK. Although not a household name, HPi is a world leader in the field of marine compliance. It is the only UK certifier for the new UKCA Recreational Craft Regulations and is now the third largest certifier of small craft in the world with a global client list that ranges from one-man enthusiasts building boats to many of the industry’s major brands. Alasdair is Chairman of the technical group within EU Commission’s official forum (RSG) tasked with providing formal interpretations on legislation and standards related to the Recreational Craft Directive and represents the UK on several ISO committees, helping to draft the next round of industry standards for small craft. As such, he is recognised internationally as a leading expert in the field of boat compliance and is widely consulted by governments as well as industry. Despite his role as CEO, Alasdair very much likes to be out and about in boat yards and still conducts a number of regulatory inspections of small craft every month. When not working he enjoys sailing holidays around the world whenever possible.

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Carbon Pathway to Zero Propulsion: a Boater Perspective PHIL HORTON

Environment and Sustainability Manager RYA

BIOGRAPHY Phil is a Chartered Engineer and started his career working for the BBC. He later studied for an MSc in Environment and Development and moved to the Centre for Alternative Technology in mid Wales, where he worked on sustainable building, renewable energy and water treatment alongside leading the funding and construction of a 2,000m2 eco-education centre. After a further 7 years working for a renewable energy co-op, latterly as Managing Director, he decided to change direction and combine his 20 years of work in sustainability with his love of sailing and moved to the Royal Yachting Association as its Environment & Sustainability Manager. In that role he also acts as Environment Secretary for the European Boating Association. The RYA published its Sustainability Strategy in 2020 and its Carbon Pathway to Zero in 2021. Carbon Pathway to ZeroPropulsion: a Boater Perspective

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HELEN TAYLOR

Ambassador for Ecotricity and Forest Green Rovers

BIOGRAPHY Helen Taylor is Ambassador for Ecotricity and Forest Green Rovers. She’s supported Dale for the past twelve years in manifesting his vision for creating a ‘Green Britain’. Helen trained as a Food Technologist and worked in the food industry for a number of years before choosing a new path which led her to the world of sustainability, She led the Soil Association’s organic certification activities, their marketing and events and fundraising before joining Dale in 2010 to run Ecotricity’s cause-related campaigns and events, and support Ecotricity’s partnership development. She’s been instrumental in Forest Green Rovers turning green and was CEO for the Club’s first season in the English Football League in 2017/19. She also runs the Green Britain Foundation, supporting the football club’s community outreach activities and ‘Ministry of Eco Education’ – putting sustainability at the heart of learning.

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SESSION 1B

Health and wellbeing on the water

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BEN MARTIN

Global Director of Hospitality Advisory Group at HKS Inc.

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British Marine Conference. Health benefits of Blue Space DR WILLIAM BIRD CEO of Intelligent Health

BIOGRAPHY William has helped transform the health of millions of people across the UK through innovative initiatives he has developed. As a family GP, he began to get his patients more active by setting up the first Health Walk scheme in April 1996. This led to him creating the Green Gym one year later as he realised that companionship and contact with nature were major driving forces in keeping people active. As CEO and Founder of Intelligent Health, William developed the hugely successful Beat the Street programme which has encouraged more than 500,000 people across the world to get moving and improve their health. William’s leadership has grown the company from just three employees to an innovative industry leader in promoting physical activity. Ever since he was a child, William has been fascinated by the connection between humans and their environment, so it was inevitable he would set up a company whose aim to improve health through community interventions. Dr William Bird said: “Our bodies are meant to be active, and we’re designed to be connected to nature. We’re hunter-gatherers and our bodies currently exist in an alien environment of being indoors all the time and living under artificial lights and so on. Owing to this, our bodies respond with chronic inflammation which leads to cancer and long-term illness. “The technology behind our programmes is an enabler to make the game simple and accessible to a whole population. The real aim of the game is to get people moving and connect them to their place.” William has worked as a GP since 1991 and has been awarded ‘Innovation Doctor of the Year’ in 1996 and ‘Innovation Team of the Year in 1997’. In 2015, he was voted as one of the top 30 most influential conservationists in the UK by BBC Wildlife Magazine, named by The Independent as one of the top 100 people making Britain a happier place, and in 2010 was appointed MBE for services for health and physical activity. He has worked for the World Health Organisation to develop a physical activity strategy for the Middle East which is now being implemented in many of the countries there and also worked on an innovative project for the Met Office, developing Health Forecasting that has resulted in heat health forecasts, cold weather forecasts and forecasting workload for the NHS. As a result of his substantive knowledge and experience in nature, health and physical activity, William is also heavily in demand as a speaker: delivering addresses to many conferences and organisations including Yale University, American Medical Association, British Medical Association, Local Government Association and The Wildlife Trust. He adds: “I like to think way beyond the current constraints of normal healthcare; developing innovative projects that will have a lasting and meaningful change for the health and wellbeing of entire communities.”

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PHIL SCOWCROFT

Club Support Officer at British Canoeing

BIOGRAPHY Phil currently works for British Canoeing as a Club Support Officer. Phil’s background in watersports is very varied, having been involved in a range of disciplines and having worked in different roles for numerous watersports related companies over the last 30 years. These roles have included instructing, manufacturing, sales and centre management, both in the UK and abroad. Whilst Phil’s main focus now is on paddle sports, he also has a background in sailing and has previously worked teaching dinghy sailing, windsurfing, powerboating and yachting in various locations around the world. Phil has managed several multi-discipline water sports centres and has also been involved in a voluntary capacity running numerous canoe clubs. More recently Phil has embraced Stand-Up-Paddleboarding and in particular SUP Surfing; mainly off the Northumberland coast, but also in warmer locations around the world when funds, time and Covid restrictions allow.

MEMBERSHIP

90,700 MEMBERS 136% GROWTH

IN 18 MONTHS

77% AVERAGE YEARLY RETENTION 48,123

NEW MEMBERS IN THE LAST 12 MONTHS

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MEMBERSHIP GROWTH

MEMBERSHIP SURVEY RESULTS 2021

RECREATIONAL PADDLERS BIGGEST GROWTH AREA

58% NEW MEMBERS NEW

44% NEW MEMBERS ARE FEMALE

TO THE PADDLING (1 YEAR OR LESS EXPERIENCE)

SUP INCREASED BY 220%

LARGE INCREASE IN FAMILY/COUPLE MEMBERSHIP FROM 37% IN 2019 TO 45% IN 2021

IN LAST 2 YEARS

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MEMBERSHIP DEMOGRAPHIC CHANGES

SPENDING TIME OUTDOOR IS IMPORTANT TO THE HIGHEST PROPORTION OF RESPONDENTS

THE MAJORITY ENJOY THE OUTDOOR ASPECT OF PADDLING OF BEING ON THE WATER AND TO RELAX/DESTRESS

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RIVER CLEAN UPS, REGULAR LOCAL EVENTS AND FLATWARE PADDLING TOURS WOULD BE OF A MOST INTEREST

HEALTH BENEFITS OF PADDLING • Low impact activity • High intensity • Inclusive - Great for all ages and abilities • Improves core strength and stability • Improves mental health and helps lower stress levels

BLUE HEALTH

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ENGAGEMENT AWARD Sponsored by Igloo Energy

Winner - Lynne Marie Dale

BLACKDOG OUTDOORS - LEARN TO PADDLE

OUR AIMS 9 Encourage and support members of the public, that are affected by poor mental health, into spending more recreational time outdoors. 9 Promote the mental health benefits of outdoor exercise through member organisations (British Canoeing, British Mountaineering, etc). 9 Provide opportunities for trainee outdoor professionals to support our events.

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WHAT DO WE MEAN BY MENTAL HEALTH 9 We all have mental health, just as we have physical health 9 Our state of mental health varies continuously

MENTAL HEALTH IS A BROAD SUBJECT…

HOW DO WE KNOW IT WORKS “Before I felt very anxious and wondering why i was doing it uncertain I was going to feel comfortable enough to relax and enjoy myself. Within not long of arriving I felt at ease, still uncertain, but that I would be looked after by experienced instructors. Once we got started it was great fun, lots of laughs and such a sense of achievement. Really boosted my confidence.” 9 Anonymous pre-event surveys 9 Anonymous post-event 9 Our data (to date) confirms that our events have a positive impact on peoples lives. 9 100% of attendees (to date) have stated that they would recommend Blackdog Outdoors to a friend.

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LYNNE DALE

Paddle Support Officer and Social Prescription Officer Black Dog Paddling Programme

BIOGRAPHY Lynne-Marie Dale is a British Canoeing Provider based in Yorkshire and owns her own Coaching Company ‘Learn To Paddle’ She spends everyday on the water Coaching both adults and children and loves nothing more than introducing new paddlers to the wonderful waterways we all have around us. Her main passion lies in promoting the benefits of Blue Health through her role as Paddlesport Officer at Black Dog Outdoors. Black Dog Outdoors is a National Charity promoting and providing free to attend outdoors activities for those who may find their Mental Health acts as a barrier to them getting outside. They run Wellbeing Walks, Climbing, Bouldering, Hiking and of course Paddlesport. The growth in Social Prescriptions now allows many businesses and organisations to become more proactive in supporting their local community and clients by linking with National Governing Bodies and Providers. For Lynne, that means she can encourage more people out on to the water. After all, the UK has the most stunning coastline, rivers, canals and lakes laced across the country. All of which can be used to promote Wellbeing and Positive Mental Health. https://www.blackdogoutdoors.co.uk https://www.learntopaddle.co.uk

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SESSION 1D

Technological advances to share our waterways

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Moderator

ED HELPS

Director of ABC Leisure Group

BIOGRAPHY I am a British Marine Board Director, Former MD of ABC Leisure Group, and now Non Executive Director of ABC and Trustee of several Inland Waterway Organsations.

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RICHARD PARRY

CEO of Canal & River Trust

BIOGRAPHY Richard joined Canal & River Trust as chief executive in July 2013, and has led the new charity through a series of changes as it has developed its new identity and explored the many new opportunities available in the third sector. Prior to joining the Trust, Richard spent 19 years at London Underground - where he was acting managing director for a year - followed by a brief spell at FirstGroup’s Railway Division.

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JOHN PACKMAN

CEO of Broads Authority

BIOGRAPHY John Packman is a geographer, town planner and Chief Executive of the Broads Authority. His first job was with Norfolk County Council. Subsequently he carried out research for the Government at UEA and worked for the New Zealand Government based in Wellington. His previous role was as Head of Economic Development and Regeneration for Brighton and Hove City Council.

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JULIAN KENNARD

National Senior Navigation Advisor at Environment Agency

BIOGRAPHY Julian began his waterways career working for a UK holiday hire boat company in France, before qualifying as a River Thames passenger boat skipper and completing his degree in Law. He joined the National Rivers Authority in 1993 and has worked in a variety of different operational and strategic positions including Patrol Officer, District Navigation Inspector, External Relations Team Leader, National Policy Adviser and Regional Waterways Strategy Manager. He has just stepped down as Chair of the Association of Inland Navigation Authorities after six years, but will remain as the Environment Agency’s representative. He also represents the Environment Agency on the Boat Safety Scheme Advisory Committee and is very active as a professional mentor – he is also a trained voiceover! Julian owns a 72ft traditional narrowboat and still maintains his Boatmaster’s Licence, regularly acting as skipper of Class V passenger vessels; both of which keep him tuned in to the customer experience on the inland waterways.

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MATTHEW SYMONDS

National Boating Manager Canal & River Trust

BIOGRAPHY Matthew Symonds is the national boating manager at the Canal & River Trust. His work involves oversight of leisure boating, working closely with our national and regional teams to support boating now and in the future. His work covers engaging with national boating organisations, oversight of communication to boaters and our support for welfare support to vulnerable boaters. He is involved with focused work including how we manage the busy London waterways and how we support more sustainable boating to help address climate change.

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SESSION 1E

The art of customer retention and acquisition

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Moderator

BEN MARTIN

Global Director of Hospitality Advisory Group at HKS Inc.

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SIMON TAYLORSON

Commercial Director at British Marine

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HALEY HADLEY

Sales & Marketing Director ABC Leisure Group

BIOGRAPHY Joined ABC Leisure Group back in 2008. Haley is responsible for all areas of marketing across the group. She has a degree in Human Resource Management from Solent University and Professional Postgraduate Diploma from The Chartered Institute of Marketing. Has been a keen narrowboater for over 20 years including two years living aboard. She lives in Wolverley next to the Staffordshire & Worcestershire Canal where she walks her dogs.

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SESSION 3

British Marine briefing

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IAN COOKE President of British Marine

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SESSION 4

Build a better mousetrap or build a better environment for the mouse?

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Moderator

BRIAN CLARK

Head of Public Affairs, Member Relations & Research at British Marine

BIOGRAPHY Brian returned to British Marine in February 2019 after working for the National Caravan Council as their Head of Government Relations and Policy. Before that, Brian spent 13 years at British Marine, first joining in 2005 as Environment Executive before progressing to Head of External Relations. Before joining British Marine, Brian worked for the Environment Agency as an Environment Management Officer where he was responsible for dealing with pollution control incidents and environment management inspections of businesses in the Thames Valley. Brian is now responsible for the development and delivery of thought leadership and strategic policy direction for the Association and implementing substantive change through key stakeholder management at the highest level for British Marine and the UK leisure marine industry as a whole. He is also responsible for developing the research that British Marine produces to support the marine industry. In his spare time, Brian is a keen DIYer, Spurs fan and supporter of his son’s football teams!

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PAUL TOMES

Co-founder of HopYacht, Cape Town, South Africa

BIOGRAPHY Paul Tomes has a track record of launching businesses designed to disrupt the market. His career has spanned computer graphics, presentation skills training, brainstorming tools and now his latest business, HopYacht, where he spotted a gap in the yacht charter market to create a new generation of eco-friendly yachts that respond to the needs of couples … especially silver sailors. Based in Cape Town South Africa, Paul has travelled extensively in Southern Africa and never fails to be amazed at how resourceful people are creating innovative new ways to make life easier with very few resources.

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SESSION 5

How to challenge your industry and succeed!

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Moderator

SIMON TAYLORSON

Commercial Director at British Marine

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Information transfer from motorsport to marine

TOMMASO MIGLIUOLO

Business Development Manager for Williams Advanced Engineering

BIOGRAPHY A graduate in Engineering Management from Loughborough university, Tommaso started his career as an engineer within the motorsport industry at Krontec Design, developing bespoke hydraulic components for high end motorsport applications. In 2019 Tommaso joined Williams Advanced Engineering focussing on business development in the marine sector. Driven by his passion for engineering and sustainability, Tommaso has been involved in winning various electrification programmes supporting the decarbonisation of multiple platforms.

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Innovate to Success

JON PARTRIDGE

CEO of RS Commercial and RS Electric Boats

BIOGRAPHY I have been a part of the RS since 1999. Over that time, I worked in various departments leading to being appointed joint CEO (with Alex Newton-Southon) in 2014. Over the last few years, we have doubled the revenue of RS which has given us a great foundation to expand into the electric boat market. The growth in RS has been generated by modernisation of product range, expansion of dealer network and a solid RS team. Both Alex and I are very focused on innovative products, new ways to access the market and finding the right people to deliver our team. While trying to run our manufacturing processes and business in a sustainable manner.

INNOVATE TO SUCCESS 8

Innovation can be Simple

Invest in the ‘Right’ People

Focus on the Value not the cost

Remember Nokia!!

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INNOVATE TO SUCCESS 8

Innovation does not need to be radical

Better Products make a difference

Create and develop the ‘Right’ Sales network

600% Sales grow from old to new products

INNOVATE TO SUCCESS 8

Sometimes you need to be BOLD

Innovation will come with setbacks

Someone will be the innovator - why not you!

The Opportunities are out there

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Insurance and Innovation

PAUL KNOX-JOHNSTON

Sales & Marketing Manager at Haven Knox-Johnston

BIOGRAPHY I have ticked off quite a few sectors of the marine industry in the last 21 years but have been part of it my whole life. I was brought up as a regular boat show visitor and, after a few dalliances outside the marine world, eventually started my career working for a charter company down in Falmouth before going to university. At Southampton Institute I studied (yes, studied) Maritime Leisure Management. During university I worked for Sunsail and then a chandlery. After university a career in boat sales seemed like a great idea and, as a member of ABYA, I worked on the Thames and the South Coast before moving into the world of Finance with Lombard and, more recently, insurance with Haven Knox-Johnston (although it was in it’s brief stay as MS Amlin at the time). I am also chairman of the PSA with British Marine, love cycling and walking my dogs with my family.

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Conference Contacts: Lyndsey Sherriff Head of Operations at Mercator Media Tel: +44 1329 825335 Email: lsherriff@mercatormedia.com

Emma Slater PR & Communications Manager Tel: +447923 217 073 email: eslater@britishmarine.co.uk

Ian Cooke British Marine President

Lesley Robinson British Marine CEO

Simon Taylorson British Marine Commercial Director Tel: +44 7706328489 Email: staylorson@britishmarine.co.uk

Brian Clark British Marine Head of Public Affairs, Member Relations & Research Tel: +447843358395 Email: bclark@britishmarine.co.uk

Ross Wombwell British Marine Head of Technical Services Email: rwombwell@britishmarine.co.uk

British Marine Marine House, Thorpe Lea Road, Egham, Surrey TW20 8BF Telephone: 01784 473377 E-mail: info@britishmarine.co.uk britishmarine.co.uk The organisers and publishers accept no responsibility for the statements made neither in this publication nor for any errors or omissions which may have occurred. © British Marine Limited 2022

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