2 minute read
MARKETING
CLIENT ATTRACTION
What Does Your Ideal Customer Order At Starbucks? By Shanel Evans
How can you attract ideal clients if you don’t know who those clients are? Hang on -- I don’t just mean something generic like “females, age 25-40, living in a major city” That’s only scratching the surface. We MUST know who our “ideal audience” really is .
• What’s their Starbucks drink? Or do they prefer to go to a local coffee shop? • Where do they live? No, not just the city • Do they live in an apartment, a house, or with roommates? • What do they like to do for fun? • How do they spend their free time? • Are they single, married, divorced, dating? • Do they have pets or kids? • What are their goals and aspirations? • What is their favorite social media channel? • What are their political leanings?
ALL of this plays into marketing to them. Because the truth is -- if you don’t know who you are selling to -- I mean REALLY selling to . . . you won’t sell at all. Which can mess with your mental mindset.
Imagine speaking in a language that attracts your dream client who is willing to pay for your services?
When you are constantly marketing to the WRONG audience, it adds to your stress level, and imposter syndrome starts to creep in.
What would it look like if you crafted offers for your client to respond to their needs and pain points and solve a source of stress in their lives?
Having a clear, detailed audience avatar is the key to building successful marketing and sales -- no matter what product, service, offering, or industry someone is in.
When we figure out WHO our people are, we understand things like how they like to shop, how they like to pay, when they are most likely to buy, and what marketing strategies or style of copy will push them from browser BUYER.
A Client Attraction Guide will not only help ANY 6 or 7 figure coach save stress, time, and money -- it will also help position you as an industry leader, promote consistency, personality, and brand . . . and of course, increase sales to ideal audiences (without spending so much time in the weeds)! It simply starts with asking yourself, “what would my ideal customer order at Starbucks?” You can craft your ideal client avatar with Shanel’s Client Attraction Guide.
Download your free copy at https://bit.ly/ClientAttractionGuide Shanel Evans, Social Media and Launch Strategist www.facebook.com/ShanelEvansConsulting www.instagram.com/Shanel.Evans
