DISRUPT!/ DESIGN!/ SUSTAINABILITY

DISRUPT! /DESIGN! /

!/‫!تصميم‬/‫دسربت‬ ‫ بيروت‬/BEIRUT 26.27.28 M A Y

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INFO PACK

TABLE OF CONTENT

ABOUT DISRUPT!/ DESIGN!/ 2016 Introduction Partners The space

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THE MENTORS

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THE BRIEF Theme Participation

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SELECTED PARTICIPANTS

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THE IDEATHON PROGRAM

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FINAL PRESENTATION JURY

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INFORMATION Prizes and Rewards Follow up and evaluation Contact information

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DISRUPT! / DESIGN! / 2016 The MENA Design Research Center in collaboration with Mideast Creatives and Dutch Culture would like to propose a Disrupt! /Design! program, which encompasses a 3-day ideathon for the development of design projects with a sustainable approach that leverages the platform of Beirut Design Week for maximum exposure and ensures the continuity and sustainability of the winning proposals of the ideathon.

The MENA Design Research Center is a non-profit organization that focuses on the role of Design in education, entrepreneurship, and social impact. All members of the center are academics and industry professionals from various fields of design (graphic, digital, fashion, product, service, industrial, interior, and architecture).

The center is also the initiator and organizer of Beirut Design Week (BDW), which brings together (now in the 5th year) more than 25, 000 visitors to come together and experience local and international design through workshops, conferences, tours, exhibitions, films, and networking events.

The main purpose of developing such programs in the MENA DRC is to pinpoint challenges that the design industry and institutions face, and to develop strategies that improve the current situation. Design, in this sense is more than an end product, but a process of strategizing and problem finding/solving. Throughout the last 4 years, entrepreneurship and emphasis on the digital start-up culture has been one of the main focuses of the Lebanese government, and therefore an ecosystem of companies and organizations have been set up to develop the scene through a variety of events such as competitions, start-up weekends, conferences, and workshops. As a member of that ecosystem, MENA DRC has been highly involved in supplying mentorship in the Design and Design Thinking aspect of these initiatives. However, the majority of these workshops that aim to start new businesses have failed due to lack of funding, very little time, and no follow-up. Taking all the above into consideration and the initiative of Mideast Creatives to disrupt this process, MENA DRC would like to design an ideathon that aims to create projects that are useful, feasible, and sustainable. By pooling together the creative human resources of the Beirut Design Week network, we will be ensuring that some of Lebanon’s most talented and dedicated young designers will be reached and asked to take part in the ideathon.

THE PARTNERS The main partners of this DISRUPT! / DESIGN! are Mideast Creatives and Dutch Culture.

MIDEAST CREATIVES Mideast Creatives focuses on creative entrepreneurs who work within the creative industries. We consider creative entrepreneurs as active and socially engaged citizens

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with an entrepreneurial attitude, mostly younger than 35, who are interested in developing their own innovative venture within the creative industries.

The programme focuses on providing support to collaborative workspaces, setting up training programmes for entrepreneurs in the aligned industries and finally improving their access to finance.

The Mideast Creatives programme received its first funding from the Swedish International Development Cooperation Agency (SIDA) and will operate for a minimum of 3 years with a focus on Egypt, Tunisia, Lebanon, Jordan, Iraq and Libya.

Since 2014 Mideast Creatives has organized several Disrupt!/ ideathons in the Middle East and North Africa.

DUTCH CULTURE DutchCulture is the strategic advice agency for international cultural cooperation, creating activities worldwide.

DutchCulture works with - and for - the cultural sector, the government and the diplomatic network both in the Netherlands and abroad. DutchCulture is commissioned by the Ministry of Education, Culture and Science; the Ministry of Foreign Affairs and the European Commission.

In the context of the Disrupt!/ Design!/ ideathon they have been a great support in providing mentorship and talent from the Netherlands.

THE SPACE The central BDW building, KED—which means “river” in Armenian—is a newly refurshibed metallurgical factory, reporpused as the central space of the main program of events during BDW. The building has a long and complicated history that dates back to the early 1900s. Although the architect of the building is unknown, the origins of this Karantina building are not completely forgotten.

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THE MENTORS Mentors will be at the core of the ideathon providing expertise that every project needs in order to achieve success, taking into consideration the three lenses of Design Thinking: feasibility, sustainability and viability.

MENTORS' BIOGRAPHIES In order of their intervention ERIC KLARENBEEK Eric Klarenbeek graduated in 2003 at the Design Academy Eindhoven. Since then he has designed for clients such as Droog Design, Marcel Wanders's Moooi, Lidewij Edelkoort, Makkink Bey, Eneco and the Ministry of the Netherlands. He is founder of the ArTechLab at the AKI ArtEZ art academy (www.artechlab.nl). His projects have been exhibited and published extensively. His windlight is presented at the World Expo 2010 in Shanghai and The Floating Light Project was awarded for innovative design at The Design Academy Eindhoven.

'My work is characterized by interaction and innovation. My products can be in motion, react on our emotions or respond on developments in our society. I search for new meaning and principles in objects, for unexplored connections between materials, production methods, makers and users. Every project is a research, resulting in interior and public space appliances and designs.' Eric Klarenbeek.

DOREEN TOUTIKIAN Doreen Toutikian is an interdisciplinary designer and a social entrepreneur. She holds a Master degree from Koeln International School of Design in European Design Studies and a bachelor in Communication Design from Notre Dame University. Her professional experience involves a range of projects that deal with service design, branding, and user experience. In 2008/9 she spent a year in the product & service design department of the Glasgow school of Art working on projects with Skills Development Scotland, Careers Scotland, and HooverCandy. In 2010, after winning the Koelner Design preis for her book ‘Design Education in the Middle East’, she returned to Beirut to pursue her career in building a collective design community and enhancing the understanding of design and research in the region. She became head of Research & Development for Cleartag & TAGBrands, while co-founding and managing the MENA Design Research Center. She believes that the key to all successful design is collaboration. This belief has inspired her to initiate various projects such as: ‘Public Design Intervention: Beirut’, 'Desmeem: Rethinking Design through Cross-Cultural Collaboration' and 'Beirut Design Week'. She is currently Director of the MENA DRC, and of Beirut Design Week, educator on design research methods, board member of the International Gender Design Network, fellow in the Salzburg Global Seminar and a regular guest speaker at various conferences around the world. You can learn more about her work at menadrc.org, desmeem.org, and beirutdesignweek.org DIALA LTEIF Diala is an information and process designer with experience in visualization, workshop facilitation, and field research. Her interests orbit around design-led research, participatory methods, systems thinking and storytelling, all tools she uses to address pressing social issues and complex problems. She has an MFA in transdisciplinary Design from Parsons the New School for Design and is a Fulbright

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scholar.

She is currently deputy director of the design department at A.L.B.A (Académie Libanaise des Beaux-Arts) and a board member of the MENA Design Research Center -organizers of the Beirut Design Week. She is also a design trainer/facilitator who introduces design thinking methodologies through interactive hands-on workshops.

In the past few years, she has helped organize several design events such as the Beirut Service Jam (Lebanese edition of the Global Service Jam), Disrupt!/Design!/ an initiative in partnership with Mideast Creatives, and Design Toolbox with GAIA heritage. In her free time,she is a freelance information architect at Visualizing Palestine, a writer at the Outpost magazine and an avid podcast listener.

MARC METNI Marc joined and cofounded the new company behind WASTE in 2013, bringing together designers and artisan tailors in a collaborative environment, where they create and manufacture bags, accessories and furniture out of advertising banners.

Marc’s background in environmental consulting & management, plus his passion for sustainable growth, constantly shape his decisions in building the new brand business.

WALEED JAD Co-founder of WASTE brand, which is specialized in manufacturing urban bags, accessories and furniture from reused advertising banners and currently holding the position of product manager at Waste.

Waleed has over 17 years of consulting experience in print production, packaging, and graphic design.

VROUYR JOUBANIAN Vrouyr is a multi-disciplinary designer and consultant with experience in products, services, and systems. He holds two Master degrees: one in Design for Social Impact from the University of the Arts in Philadelphia and another in Product Design from the Académie Libanaise des Beaux-Arts (ALBA) in Lebanon. In his work, he aims to build empathy and trust to ensure sustainable design strategies by using co-creative methods with users and stakeholders. He believes this approach to finding solutions to complex social problems and services can create impact on a social and systems level. His particular expertise is in impact measurement tools and assessment.

He is currently a faculty member in two universities in Lebanon: ALBA’s Design department, where he co-leads the first year graduate design studio in the Global Design Program, and Lebanese American University where he introduces Design Thinking into the Bachelor Graphic Design Program. You can learn more about his work at vrouyrjoubanian.com ROY LETTERLE Roy Letterlé studied structural engineering at PTH Eindhoven. He is the co-founder of Studio Mieke Meijer in Eindhoven (NL) where he works on self-initiated and commissioned projects. Letterlé lectures and give workshops at various educational and cultural Institutions. Currently he teaches at Design Academy Eindhoven and HKU University of the Arts Utrecht. Next to this he is a co-founders of NewspaperWood BV. The works of Studio Mieke Meijer start from constructions and architectonic shapes to form alternate spatial structures where the interplay between space and its surroundings are central. The studio works within the liminal field between architecture and product design. This enables Studio Mieke Meijer to move freely, regardless of architectural restrictions and outside the boundaries of the traditional product.

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NICOLE HAMMOUCHE Previously an investment banker - both in Paris and Beirut - Nicole, currently advises and mentors start-ups and established entrepreneurs in their expansion projects as well as NGOs and institutions undertaking new ventures. She has a strong interest in the creative economy including design, innovation and tech, in media as well as in social entrepreneurship, art and culture and lifestyle. Her main interventions include: strategy and business planning, business development, raising financing; mentoring; communication and content creation/copywriting. She is very much connected to the Lebanese entrepreneurial ecosystem: incubators, accelerators, investors, international donors and is part of the Blessing Foundation that looks to empower women entrepreneurs.

Both in her advisory and journalistic activities, Nicole is driven by shifting attention onto voices that matter and by the contribution to inspirational endeavors whilst capitalizing on her multi-cultural background and international experience. She has a column as a Blogger in l’Agenda Culturel and has been lately selected to be part of Mondoblog, the international blogging platform of RFI (Radio France International).

She collaborated to several publications: Orient le Jour, Orient Litteraire, Commerce du Levant, Papers of Dialogue, etc and has a Blog, Pensees de Beyrouth.

ANTOINE KARAM Antoine Karam is INTAJ’s Program Manager at Mercy Corps.

He has more than 12 years of experience in management consulting, with a focus on Project management, Change Management, Professional Development and Communication.

Before managing INTAJ, Antoine worked for large consulting firms in France like Ernst & Young, CGI Business Consulting & Accenture Consulting then founded Proquale Management Consulting.

Some of his remarkable career achievements are: -Leading the Change Management and Communication work-stream of a worldwide project deployment with the involvement of more than 70 countries.

-Establishing project management standard methodologies for a multinational.

-Animating workshops in 3 languages in more than 20 countries.

-Managing a team of consultants in France and in Lebanon.

On top of all that Antoine is guest speaker at Potential Dubaï. His main lectures’ topics are project management and change management.

Antoine is also a lecturer at Saint Joseph University (USJ) since 2014 where he teaches an enterprise governance, project management and team management course.

He is a certified PMP, ITIL, Cobit and CMMi. As well as attending several trainings in Communication, Soft Skills, Project Management, and many more.

ASIL SIDAHMED Asil Sidahmed is a programme design consultant for NGOs and Embassies in the MENA region. She specialises in researching and designing projects that address conflict and justice related issues for an array of clients including the British Embassy, the EU, the Danish Refugee Council and local organisations. Her most recent assignments have included conducting a needs assessment of refugees and migrants along the migrant trail in the Balkans and Greece and designing a security sector reform programme for the Government of Yemen’s Ministry of Interior.

Asil was a Disrupt! Design! Award recipient in 2015 which gave birth to the project “AlOnsor”. She has spent the year since as a resident at the MENA design research centre developing AlOnsor, which uses design tools to address racial inequities in

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Lebanon and build intercultural communities in Beirut.

Asil is British-Sudanese and bilingual in Arabic and English. She holds an Mphil in Development Studies from the University of Oxford, Wolfson College and a BA in Anthropology of Religion from Lancaster University. In 2015, she was one of the founding members of the Sana’a Centre for Strategic Studies, a Yemeni think tank concerned with providing empirically driven development, security and policy advice on Yemen. Her publications have appeared in Muftah, Yemen Today, the Sana’a Center, Audio Kultur, and the Arab Centre for Social Sciences.

THE BRIEF Submissions need to have a creative idea that incorporates sustainability in its core values, and are in neeed of some support in developing it into a business. Participants must apply as a team of 2 to 5 people.

THEME Sustainability means “development that meets the needs of the present, without compromising the ability of future generations to meet their own needs”. Although primarily focused on ecology and the environment, it also involves social, cultural and economic aspects of life. If your idea is in line with this form of thinking, then you are eligible to be part of the ideathon. It could be a product, a service, a movement or an awareness campaign that encourages more responsible behaviour for citizens in Lebanon and the MENA region. This can include recycling and upcycling projects, but also services that maintain, support and educate.

PARTICIPATION Participation is open to all people currently residing in Lebanon of any age or background. Participants may be primarily designers, but also social workers, scientists, researchers, creatives, makers, techies, or creative people who are passionate about sustainability. There is only one condition: you must apply as a team of 2 to 5 persons.

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SELECTED PARTICIPANTS A total of 30 participants were selected by a jury that includes four members from MENA DRC and one member from MEC. The 12 finalist teams -in random order- are: TEAM 1: Berna Daou, Farah Jaroudi and Radwa Rostom Based on the four dimensions of the Eco way of living, the trio Daou Jaroudi and Rostom imagined a news four dimensional approach to sustainable housing. Their goal is to co-design with communities and a team of experts, using local resources and recycled materials, a house that takes care of its residents.

Their approach takes into account the context and the setting, the ecological dimensions of the household needs (such as water, energy,etc.) as well as an economical and a social dimension.

All teammates have quit their jobs earlier this year and have decided to dedicate themselves to making this project a reality in Lebanon. They are currently in the data collection phase as they look for ideal sites to implement the pilot project.

TEAM 2: Nicole Fortin and Maya Terro SOUPer Meals on Wheels SMW is a community-based, volunteer-driven selfsustainable food truck that aims to provide food to those in need. The proposed concept functions on two separate shifts, during day time hot meals are delivered to different communities and at night the truck transform into a traditional street-food service, selling pizza to paying customers!

SMW’s mission addresses the issue of food poverty with an emphasis on communities with a high risk of becoming food insecure. In doing so it also highlights the environmental problem of food waste by tackling and raising awareness on the food rescue.

As one of the founders of Food Blesses Maya hopes to bring her experience with food and community work into this initiative while Nicole will bring her environmental policy know-how!

TEAM 3: Ramona Abdo and Mona Kriegler “The Joinery - ‫ “الصلة‬is a free vocational training program which aims to firstly revive the craft of wood joinery/carpentry and secondly to offer quality training with master makers from Lebanon and trainers from abroad to preserve and equip the marginalised, disadvantaged youth who cannot afford higher education or who simply have a knack for carpentry skills and the craft of wood joinery. Trainees will learn to make and produce furniture which at the end of their training phase will be marketed as the first furniture line of “The Joinery - ‫“الصلة‬.

Mona and Ramona combined have a background in architecture, arts and politics and several connections to craftsmanship and carpentry more specifically.

TEAM 4: Ahmad Khouja and Mustafa Nachar With the current waste crisis, Lebanon’s dependency on plastic bottles and cans is all the more exacerbated. Khouja and Nachar are developing a mobile compactor that runs without electricity and is able to treat both plastic bottles and cans of various sizes. This device will tackle several problems related to recyclable waste such as the lack of a regular pick-up service and the difficulty of storing plastic bottles. This will allow users on multiple scales to increase their ability to capture and redirect plastic and aluminum waste out of the normal garbage stream and into recycling centers.

Ahmad has a background in environmental design and architecture that will be

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complemented by Mustafa’s design and crafting abilities.

TEAM 5: Maria EL Hajj, Aya Hoteit and Jana Hteit CIVVIES is an urban fashion brand that works on harvesting plastic waste before it hits landfills and gives it a second life in the form of uniquely designed graphic apparel. The brand is more than just about the items it creates as it provides a full service based on an application that allows for personalization and customization of a purchase and a stronger reach into the market. Fitted into a sustainable cycle, the brand hopes to also raise awareness about plastic waste and its collection.

This female trio will combine their skills in engineering, marketing and project management to bring CIVVIES to fruition.

TEAM 6: Jesse Bowley and Adrian Perez Harvest is an initiative to develop a DIY kit for indoor and simple mushroom growing focusing on distribution in the MENA Region. This project hopes to tackle the disengaged relationship of the modern urban dweller with the food he consumes.

Mushrooms are a high yield crop with a fast growth rate, requiring minimum technology and expertise to cultivate. In addition to its high nutritional value, a great advantage of mushrooms is that they grow primarily on waste material ranging from agricultural waste to cardboard. The main target of this project is educational urban agencies to disseminate the message of urban/indoor gardening to the youth.

Adrian and Jesse will be working together bridging between art, design and sustainability.

TEAM 7: Firas Safa and Joseph Sheridan Joseph and Firas are tackling culturally sustainable travel with a web platform that can streamline, synthesize, and communicate the soul of cities in the MENA region through the stories of its people. The BETA version will have a specific focus on Lebanon in the hopes of driving more tourism to the country. The platform is a digital and holistic way to experience a city, for travelers and locals alike, through video-based storytelling. An inspired look at a city is provided through curated city guides and editorialized, cinematic-quality content focused on the city, its spaces, and people.

Joseph has experience in building start-ups as well as understanding of middleeastern real estate; knowledge that will be complemented by Firas’ experience art directing.

TEAM 8: Maya Aouad, Mariebelle Aouad and Reine-Marie Zeghondi Ex-Décor tackles sustainability with a new angle by addressing the social tradition of household decoration for both traditions and/or religious events. The team has tallied around 10 different yearly events that require their own set of decorations, objects essentially stocked away 10-11 months per years, just to be displayed once. Ex-Décor is an opportunity to sell your old decorations in exchange for somebody else's; thus avoiding any creation of waste.

This dream team of 3 business savvys have thought out all the details of their operation deeming it sustainable both financially and ecologically!

TEAM 9: Haya Farah and Nicolas Maalouf Tackling social sustainability, the team Farah and Maalouf hope to empower senior school students by building an interactive orientation platform. Based on a narrative format that visualizes the path of several people, the team hopes to create a more approachable format to the data, one that will inspire youth into finding a school

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major or a career. The website will also be complemented by a youtube channel that prepares them to the job market through passing over the power of storytelling when sharing stories, aspirations, strengths and weaknesses when job hunting or at interviews.

This bold “career makeover” will be made available in Arabic and English using Haya’s experience in entrepreneurship and Nicola’s design skills.

TEAM 10: Amer el Debek and Aisha Habli Having noticed the difficulty that young businesses face during the setting up phase, this team aims to automate and streamline the business incorporation method all in a ‘one pit-stop’ website, where a startup can get a fixed cost, set-up their business in no time - all happening online for the first time in Lebanon! This will tackle many of the current difficulties in setting-up a business in lebanon such as understanding the legal framework.

Aisha and Amer will combine their skills in the entrepreneurial and crowdfunding realms to bring this platform to reality.

TEAM 11: Renée Abi Saad and Rita Andrew Donations and charity are an important aspect of today’s economy. Renée and Rita would like to streamline this process to provide more resources to people in need and facilitate the process for those willing to share. They will be creating an application where users can volunteer or donate blood, clothes, money, food, etc. while organizations can build profiles and manage the donations through a merchant account. The app also delivers push notifications to alert users based on their preferences.

This duo hopes to truly make a difference in their community by bringing together their passion and knowledge of economy, project management and web development.

TEAM 12: Iskandar Anis Abdallah, Maya Akra, Adib Ghaith, Ghaleb Hawila and Farah Mazyad Ghain design is an initiative that aims to revitalize the craft and tradition of arabic calligraphy by integrating it to the modern household in the form of furniture. Using a mix of Origami and Arabic Calligraphy the team produces unique lighting fixtures.

Each item is carefully crafted and designed to highlight both function and aesthetics.

This team combines skills in the art of calligraphy, design and social media and together they hope to repurpose an old tradition and reinvigorate it among the youth.

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THE IDEATHON PROGRAM The program of the ideathon is divided into a series of sessions throughout the three consecutive days. The sessions are designed in such a way where the mentor introduces the subject to the teams, and then the teams are given tasks to implement before the next session starts.

The program is designed to help the teams complete their Disrupt!/Design!/ checklist by the end of the ideathon.

DISRUPT!/DESIGN!/ CHECKLIST ◌ Problem / problem addressed ◌ Solution / value proposition ◌ Identity / name and core values ◌ Marketing strategy / target audience, cost and price ◌ Business model / revenue streams and lifetime value for customer ◌ Team / team members and roles of each ◌ Timeline / milestones, short term and long term plan ◌ Financing / based on your plan DISRUPT!/DESIGN!/ PROGRAM The ideathon will be happening over three days on the 26th, 27th and 28th of May, 2016 and as part of the Beirut Design Week program.

DAY 1 10:00-10:30 Welcome + Set-up with your teams ..............................................................................................................................................

10:30-11:15 SESSION 1 / Eric Klarenbeek

Intro to the ideathon: The Sustainable Design Process ..............................................................................................................................................

11:15-12:00 Meet the other disrupters: Introduce your project to others ..............................................................................................................................................

12:00-13:00 Stakeholder mapping ..............................................................................................................................................

13:00-14:00 LUNCH BREAK ..............................................................................................................................................

14:00-14:45 SESSION 2 / Marc Metni and Waleed Jad

Waste: a succesful sustainable business ..............................................................................................................................................

14:45-15:30 Detail value proposition, and connect it to stakeholder map ..............................................................................................................................................

15:30-15:45 COFFEE BREAK ..............................................................................................................................................

15:45-17:00 Internal review ..............................................................................................................................................

17:00-17:45 SESSION 3 / Roy Letterle

Newspaper wood: the road to success DAY 2 10:00-10:30 Welcome + recapitulation ..............................................................................................................................................

10:30-11:15 SESSION 4 / Nicole Hammouche

Setting up a succesful business model ..............................................................................................................................................

11:15-13:00 Create/improve BMG

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..............................................................................................................................................

13:00-14:00 LUNCH BREAK ..............................................................................................................................................

14:00-14:45 SESSION 5 / Antoine Karam

Making things concrete : financing options ..............................................................................................................................................

14:45-15:30 Determine marketing strategy ..............................................................................................................................................

15:30-15:45 COFFEE BREAK ..............................................................................................................................................

15:45-17:00 Internal review DAY 3 10:00-10:30 Welcome + team objectives ..............................................................................................................................................

10:30-11:15 SESSION 6 / Asil Sidahmed

Refine your pitch ..............................................................................................................................................

11:15-13:00 Storyboarding ..............................................................................................................................................

13:00-14:00 LUNCH BREAK ..............................................................................................................................................

14:00-15:30 Practice your pitch ..............................................................................................................................................

15:30-15:45 COFFEE BREAK ..............................................................................................................................................

15:45-17:15 Finalize presentations ..............................................................................................................................................

17:15-17:30 CLEAN UP ..............................................................................................................................................

17:30-19:30 FINAL JURY

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FINAL PRESENTATION JURY At the end of the 3-day ideathon, the teams will pitch their project concepts using storyboards and prototypes to the panel of jury members, who will select 3 winning projects and reward them with prizes.

In alphabetical order, the jury members are: ZIAD ABI CHAKER Ziad -also knows as the Master Garbage Man- is a multi-disciplinary engineer who specializes in building Municipal Recycling Facilities on the communal level going against the trend of a central Mega recycling Plant. While doing research at Rutgers University in New Jersey, USA his team developed a technology to accelerate the composting cycle of organic waste in an odorless manner to produce high grade fertilizer.

After returning to Lebanon in 1996, Ziad started Cedar Environmental, an environmental & industrial engineering organization that aims to build recycling plants to produce organically certified fertilizers and leave no waste material to be disposed of, but instead recycled into a new form of product to be used again and again.

Ziad and his engineering team, after four years of research, also developed a new technology which transforms plastic bags into solid plastic panels, dubbed ECOBOARD, used in the outdoors to replace wooden and steel panels. They have won the 2013 International Energy Globe Award for this revolutionary process.

Ziad is the recipient of many prestigious awards such as the American Society of Agricultural Engineers (ASAE) design award in 1993, the Ford Motor Company Environmental & Conservation award for the Middle East in 2011 and the World CSR Congress the Green Future Leadership Award in 2014.

In addition to all the awards, he was named Arab World Social Innovator by Synergos institute in New York City, USA and he came in fourth on the annual GOOD 100 list of global citizens and creative changemakers by GOOD Magazine, a US based publication.

NATHALIE FALLAHA Nathalie Fallaha is the founder and catalyst behind vit-e design studio (www.vit-e. com) and alephya (www.alephya.com). She holds a BGD in Graphic Design from the American University of Beirut and an MACD from Central Saint Martins.

From 2000-2009, she taught Graphic Design and Typography at the Lebanese American University, while keeping the buzz going at vit-e design studio. She was awarded the Lebanese Design Entrepreneur of the Year in 2008 by the British Council.

She is a member of the advisory board of the Khatt Foundation (www.khtt.net), and the Icograda Education Network, as well as the LLWB (Lebanese League for Women In Business). She is a founding member of the Beirut Creative Cluster. Her work has been published in several international books, magazines, and publications.

Passionate about bilingual typography (Arabic - Latin), most of her personal work is driven by the urge to explore the expressive power of the letterforms on different substrates.

Founded in 2000, vit-e is a multi-disciplinary design studio working in many facets of branding, visual identity, art direction, packaging, print and interactive design.

In 2011, she co-founded alephya, a design enterprise focusing on proposing an aesthetic concept onto different substrates.

She attends various design and typography conferences worldwide, and is a frequent

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guest speaker in several universities and design seminars across the world.

DIMA BOULAD Dima Boulad is a graphic and motion designer based in Beirut. After finishing her studies in Graphic Design from the American University of Beirut, she moved to Paris to continue a Masters degree in Multimedia where she specialised in Motion Graphics.

She founded her illustration brand in 2010: “Dessine-moi un oeil” based on automatic drawing. In June 2011, she co- founded Beirut Green Project, a collective aiming to have more usable and well-maintained public green spaces in Beirut. Beirut Green Project is a grassroots movement that was born from a public intervention done in 2010 and from the need to raise awareness on the importance of having public green spaces in Beirut. Dima is also one of the three winner of the first edition of Disrupt!/ Design!/.

Eric Klarenbeek, also on the mentors list will be the fourth jury member.

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INFORMATION PRIZES AND REWARD The 3 selected winning projects will be rewarded with a total of USD 3,000 cash prize, as well as support from the MENA Design Research Center to implement the project.

They will also be given the possibility of a spot at the MENA DRC co-working office.

FOLLOW-UP & EVALUATION All participants will be asked to fill out a survey on the last day of the ideathon. The results will be evaluated and shared with MEC right afterwards in order to ensure that all the participants were given the right tools to develop their concepts.

CONTACT INFORMATION Doreen Toutikian, Co-founder & Director of MENA Design Research Center & Beirut Design Week T: +961 71 895 714 E: doreen@menadrc.org Diala Lteif, Project lead & Member of MENA Design Research Center T: +961 3 173 760 E: diala@menadrc.org

THANK YOU FOR READING, WE LOOK FORWARD TO YOUR COLLABORATION.

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