Portfolio 2016-2020

TING-JUI SUN PORTFOLIO 2016-2020

CONTENT

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PROFILE ABOUT

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COMMUNICATION INFOGRAPHIC / VISUAL IDENTITY / POSTER / CREATION

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PRODUCT INNOVATION / CREATION

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TING-JUI SUN 孫廷睿 / MEMPHIS SUN

Ting-Jui Sun, aka Memphis Sun, has great enthusiasm for visual communication, currently working as a freelance graphic designer based in Taiwan, mainly focuses on visual identity. As a graphic designer having a background in industrial design, he has the capability to implement interdisciplinary thinking with experience from various fields, which enable him to solve the problem from a more comprehensive perspective, and with a high standard.

Bachelor of Design in Industrial Design - Tatung University, Taipei, Taiwan 2019 - Macau Design Award 2019 - Elected 2018 - Taiwan International Student Design Competition 2018 - Finalist

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WORK EXPERIENCE

LEADING EXPERIENCE IN CAMPUS

Graphic Designer - Freelance

Leader of Media Group - Degree Show

Design services and creative consulting provide.

Managed and led an 18 person department, responsible for de-

09/2016 - present

cision making, leading, and teamwork participating.

07/2017 - 06/2018

Graphic Design Contractor - CRE8, TW Responsible for graphic design projects.

Leader of Design Group - Student Association

03/2019 - 12/2019

Responsible for creative direction and visual identity design.

04/2016 - 07/2017

Multi-Field Design Intern - Shiang Design Studio, TW Assisted in graphic design and product development.

Event Organiser - Series of Design Lectures

07/2017 - 11/2017

Responsible for event planning and graphic design.

04/2016 - 07/2017

Product Solutions Consultant - Tsannkune Co., Ltd., TW Responsible for product sales and customer experience.

06/2014 - 06/2016

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SKILLS

CERTIFICATES

LANGUAGES

COLOR PLANNING and MANAGING (COLOR PLANNER)

Mandarin - Native

Certified by Industrial Development Bureau, MOEA, TW

Taiwanese - Fluent

issued 08/2019, no expiration date

English - Fluent IELTS 3D

6.5 Overall Band Score (L6.5 / R6.0 / W6.0 / S6.5)

Cinema 4D / Rhinoceros / KeyShot

issued 04/2019, expires 04/2022

2D

TOEIC

Adobe Illustrator / Adobe InDesign

840 Total Score (L465 / R375)

Adobe Photoshop

issued 02/2018, no expiration date

PHYSICAL PRODUCT / OTHER

YAMAHA MUSIC GRADE EXAMINATION

Developing / Prototyping / CMF Planning

Grade 6 on Piano

Event Planning / Team Leadership

issued 11/2009, no expiration date

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COMMUNICATION INFOGRAPHIC Taipei Metro Map

VISUAL IDENTITY Probability AURA Mystery

POSTER Ripple Poster Collection 1

CREATION Poster Collection 2

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COMMUNICATION DESIGN

INFOGRAPHIC

TAIPEI METRO MAP REDESIGN OF INFOGRAPHIC

As the core means of public transport in the city, the Taipei Metro has served billions of passengers over the past twenty-odd years. The route map, which based on geography, was initially designed to reinforce people’s understanding of the urban landscape. As the map continues to develop and expand, however, this geographical basis has come to serve as an impediment to reading efficiency.

This case study aims to explore how grid systems, colors, fonts, and other elements could be applied in the graphic, increase the reading efficiency, maximizing its utility in communicating information, and create guidelines that are aesthetically pleasing yet able to be a standard.

FEB 2020

TAIPEI METRO MAP

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[ R1 ] Flaws in Current Map The map which lacking a standard guideline has become complicated after several updates, the arrangement of visual movement and information levels is not ideal.

[ R2 ] Six Criteria to Assess Several criteria had set before starting the work process, ensuring to create a set of guidelines that are aesthetically pleasing yet able to be extended and expanded in future development.

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COMMUNICATION DESIGN

INFOGRAPHIC

[ L1 ] Route Structure and Station Icons The route structure had been simplified and reserved the space for station names. The circular station icons had also enhanced the difference by hollowed and fulfilled.

[ L2 ] Font Applications By using fonts with a clear structure, higher x-height, and more legible alphabet design, the readability of texts had greatly improved in the new version.

FEB 2020

TAIPEI METRO MAP

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[ R1 ] Colors Usages and Icon Sizes All colors have been slightly adjusted to make the reading process more comfortable. Beside, icon sizes move further down with their levels of information priority, providing visual hints for users to effortlessly capture the information needed.

[ R2 ] Information Classification of Legend To optimize the searching efficiency, different means of public transport were included in the same part. Illustrations of stations and passages, on the other hand, were conveyed in a way that tracks closely to how they look in the main picture, to improve the user’s comprehension.

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COMMUNICATION DESIGN

INFOGRAPHIC

FEB 2020

TAIPEI METRO MAP

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COMMUNICATION DESIGN

INFOGRAPHIC

[ L1 ] A Smooth Reading Experience Since the space for texts had been considered and reserved in the very early stage, the reading experience is significantly improved.

[ L2 ] Perspective Comparison of Different Users Even though the English letters been removed from station codes, one can still easily confirm the line by the marks at the end of each route, while the numbers can help determine the sequential order of the station stops.

FEB 2020

TAIPEI METRO MAP

Considering the mobile devices and the Internet is maturely developed nowadays, and all kinds of maps are available through various apps, it is time for the metro map to return its fundamental needs, which is to present information about the metro network.

Through analyzing, reorganize, and enhance elements in the graphic, the new version of the Taipei Metro map has a directional, concise, and consistent structure. One can swiftly shift their visual focus between different routes and not feel puzzled.

It efficiently provides a search function of “How to ride from Station A to Station B.” It is suited for modern users with the aid of apps like Google Maps. Furthermore, the design applies a uniform grid as well as size and color standards, which serves as helpful information for future route map updates.

ART DIRECTOR & VISUAL DESIGN Ting-Jui Sun REFERENCE of CASE STUDY FLOW Uber Rebrand by Roger Oddone, Oddone Brand Studio POSTER Backlit Poster 841 × 1189 mm, Single-Sided CMYK Film Printing Matte Coating

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COMMUNICATION DESIGN

VISUAL IDENTITY

PROBABILITY EVENT IDENTITY

As a visual identity project and storytelling for TTUID on Yodex Taipei 2018, "Probability" was an attempt to translate our opinion of design into graphic form.

Inspired by the colliding of water waves, the design was trying to reflect the unknown and mentality collision of the design process. Using the contrast of red and blue colors, which symbolizes enthusiasm and wisdom, the abstract concept of probability was visualized.

The multifaceted design is continued in the invitation, publication, merchandise, and exhibit space, alternating in an enticing way between rationality and emotionality to inspire the viewer.

MAY 2018

PROBABILITY

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[ R1 ] From Abstract to Visualization As an identity project for the degree show, the original concept was to transform all those mental collisions in the design processes from an abstract state to a graphic form.

[ R2 ] Two Ways to Present The core idea was decomposed into two elements, and presented in the way of implicit and explicit for the different stages.

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COMMUNICATION DESIGN

VISUAL IDENTITY

[ L1 / L2 ] Primary Element - Water Ripple The image of water ripples' collision served as an inspiration to visualize the contradiction in the design process and became the primary visual element of this project.

MAY 2018

PROBABILITY

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[ R1 / R2 ] Secondary Element - Color After numerous attempts, an image with strong contrasting colors was finalized and used to extend the relevant visual usage and design guidelines. The red and blue which occupied a large portion also served as symbolizations of passion and wisdom.

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COMMUNICATION DESIGN

VISUAL IDENTITY

MAY 2018

PROBABILITY

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COMMUNICATION DESIGN

VISUAL IDENTITY

[ L1 / L2 ] Way to Present in Different Phases Since the secondary visual element (strong contrasting color) was considered as a more emotional, eye-catching tool, we tried to present it under a gradation in the application of different phases, also symbolized our thinking growth through the graduation project.

MAY 2018

PROBABILITY

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[ R1 / R2 / R3 ] Unreserved Transmission of Emotion Poster, as the first impression of this exhibit for most people, transmitted our emotions and core ideal without reserved.

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COMMUNICATION DESIGN

VISUAL IDENTITY

[ L2 ] A Captivating Sensory Experience While the curved edge echoed the image of water ripple and enhanced the accessibility of invitation within, the silky sand-like texture of the envelope also created an amusing sense of touch.

[ L3 ] The Probability Responding to the theme "Probability", a portion of the invitation could be separated as a ticket of the raffle.

MAY 2018

PROBABILITY

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[ R3 ] The Purpose To present this publication as a professional catalog, we set this book to project-introduce purpose, instead of memorial-collect purpose.

Paid much attention to how stories been told and the quality of pictures presenting.

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COMMUNICATION DESIGN

VISUAL IDENTITY

MAY 2018

PROBABILITY

LEAD DESIGNER Ting-Jui Sun / Hsiang-Fei Yu VISUAL DESIGN Ting-Jui Sun / Li-Ting Wang / Chih-Hsuan Chang / Hsiang-Fei Yu Pei-Yi Wang / Pei-Ting Lin / Yen-Shunag Shih / Hui-Tzu Hong Ruo-Yu Wu / Yun-Ting Shih / Chi Chu / Shao-Nung Chung Shu-Yu Lin / Yu-Hsin Lin / Wei-Ren Shih PHOTOGRAPHY Pin-Hsuan Lin / Shou-Ting Hsiao / Wei-Che Kao / Yu-Ling Chen SPATIAL DESIGN Po-Cheng Chen / Ting-Hsuan Yu / Hsien-Fu Lin / Kai-Sheng Chang / Tian-Yi Xie Po-Chien Ko​​​​​​​​​​​​​​​​​​​​​​​​​​​​ / Pin-Hsuan Tu / Shih-Ting Huang / Yi-Chin Chen / Meng-Ying Kuo Shao-An Liao / Ling Chou / Yun-Chun Yeh / Shih-Yuan Tsai / Yi-Hsuan Chen PUBLICATION TANT / S-TA / 116gsm by Tokushu Tokai Paper (Cover) NT RASHA / 12027A, 12035B / 116gsm by TAKEO (Title Page) Light Weight Coated Premium / White / 120gsm by DongJiu Enterprise (Inner Page) 165 × 235 mm, 287pages, Double-Sided CMYK Printing Hardcover, Pearl Foil Stamping on White Ink POSTER Light Weight Coated / White / 170gsm by DongJiu Enterprise 594 × 841 mm, Single-Sided CMYK Printing INVITATION Iridescent / Gold Dust / 250gsm by Arjowiggins Creative Papers 200 × 86 mm, Double-Sided UV Printing Die-Cutting ENVELOPE of INVITATION Matter / Goya White / 270gsm by Arjowiggins Creative Papers 190 × 90mm (379 × 110mm after expanded) Debossing & Die-Cutting

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COMMUNICATION DESIGN

VISUAL IDENTITY

AURA

BRAND IDENTITY

AURA is an online publication platform of Taiwan origin that focuses on men's contemporary fashion and culture of the watches industry. Founded in 2019 by Liao Brothers, who believe that fashion is not only about the appearance but experience and understanding of beauty.

The brand name "AURA" is derived from a word describing a feeling or character that a person seems to have. To emphasize the personality and their twin relationship, the image of the mirror served as inspiration for the logo.

Responding to their highly confident and bold style characteristic, the vibrant and eye-catching blue and orange were chosen as brand colors, and the serif font Friz Quadrata Pro is used as the standard font.

JAN 2019

AURA

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[ R1 ] Adjectives and Keywords Adjectives and keywords were proposed during the early stage discussion, to better figure out the direction of its development.

[ R2 ] References Examples for the style reference.

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COMMUNICATION DESIGN

VISUAL IDENTITY

[ L1 ] Proposals and Characters Various sets of the logo with the standard font combination were used to explore the brand characteristic.

[ L2 ] Final Decision of Logo The chosen logo stands between emotional and rational while implying a double meaning.

JAN 2019

AURA

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[ R1 ] Logo's Visibility Responding to the online platform might be applied on devices in different screen sizes, the logo must be ensured remaining recognizable after scaling.

[ R2 ] Standard Font The serif font Friz Quadrata Pro is used as the standard font.

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COMMUNICATION DESIGN

VISUAL IDENTITY

[ L1 ] What to Deliver?

Defining the hierarchy of elements in business cards and figure the way to deliver them.

[ L2 ] Color Plan Since blue and orange were required to represent both founders, an orange-red was implemented to lower the sense of dissonance from the color contrast.

JAN 2019

AURA

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COMMUNICATION DESIGN

VISUAL IDENTITY

[ L1 / L2 ] Final Decision of B-Cards Being extremely confident, or even arrogant, "WE FUCK EVERY GENERIC MOFO" was the main idea of the brand. To carefully calibrate between straightforward and offensive, the slogan in the determined proposal was split to both sides of the business card.

[ R1 ] Deepen the Impression The bleed slogan also extended the time for receivers to reading and deepen their impression of it.

JAN 2019

ART DIRECTOR & VISUAL DESIGN Ting-Jui Sun CLIENT AURA (Liao Brothers) BUSINESS CARD CX22 / Dimond White / 250gsm by Arjowiggins Creative Papers 90 × 50 mm, Double-Sided Two-Tone Printing Embossing

AURA

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COMMUNICATION DESIGN

VISUAL IDENTITY

MYSTERY EVENT IDENTITY

The Christmas Dancing Party, the significant social activity among several universities, is held every year, with its leading spirit delineated by the design of the event identity.

The theme in 2016, "Mystery", presented a captivating vibe in the way of "psychedelic play". Based on this concept, the expressive vapor diffusing horizontal, which is out of physical rules, was adopted as the key visuals.

The theme did not convey just the moment when a party occurs, but the aftereffect caused by such communicate, this notion was most clearly expressed in the rectangle space that colored the visual elements, which made the emotional waves triggered by the participants.

DEC 2016

MYSTERY

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[ L / R1 ] Event Poster & Ticket [ R2 ] 3 Stages of Facebook Page's Banner With the countdown to the event day, visual design on social media changes as well.

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COMMUNICATION DESIGN

VISUAL IDENTITY

[ L1 / L2 / R1 ] The Vibe of Inspiration To create a visual experience of the party ambiance, elements of inspiration were dismantled and rebuilt in a fantasy way.

DEC 2016

MYSTERY

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COMMUNICATION DESIGN

VISUAL IDENTITY

DEC 2016

ART DIRECTOR & VISUAL DESIGN Ting-Jui Sun / Hsiang-Fei Yu PHOTOGRAPHY Pin-Hsuan Lin / Ting-Fung Can CLIENT Dept. of French, Tamkang University Dept. of Industrial Design, Tatung University Dept. of Finance, National Taipei University of Business Dept. of Communications Management, Shih Hsin University Dept. of Mechanical Engineering, National Taipei University of Technology Colg. of Engineering, National Taiwan University of Science and Technology Dept. of Computer Science and Information Engr., Fu Jen Catholic University POSTER Light Weight Coated / Ultra White / 128gsm by DAEWOO Paper Mfg. 297 × 420 mm, Single-Sided CMYK Printing TICKET Light Weight Coated / Ultra White / 256gsm by DAEWOO Paper Mfg. 90 × 54 mm, Double-Sided CMYK Printing

MYSTERY

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COMMUNICATION DESIGN

POSTER

RIPPLE

ADVERTISING POSTER

The "Design Lecture of Pili-Wu Design" was a non-profit lecture aimed to create a communication platform for the cross-culture designer and students. Being the poster for the event, "Ripple" managed to draw on the characteristics of the speakers and apply visual elements, including merging and minimalist.

Concentric circles and water ripples were chosen to transfer metaphors. Constant and expressive circles perfectly interpret the concept of fusion and re-build. The result is an image integrated by visual appeal, visual interest, and multiple connotations, representing a bridge between the worlds of the speakers and spectators.

DEC 2016

ART DIRECTOR & VISUAL DESIGN Ting-Jui Sun CLIENT Dept. of Industrial Design, Tatung University POSTER Poster Paper 420 × 594 mm, Single-Sided CMYK Printing Matte Coating

RIPPLE

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COMMUNICATION DESIGN

POSTER

POSTER COLL. 1 ADVERTISING POSTERS

A collection of posters designed for campus events, spanning from 2016 to 2018. A variety of activities are held by the student association, including commercial exhibitions, opening ceremonies, and internal presentations of the graduation project, with their leading spirit delineated by the design of event theme posters.

[L] Just Another Books Exhibition 594 x 841mm

[R] Library 420 x 594mm #9 Presentation 420 x 594mm

2016—2018

POSTER COLLECTION 1

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COMMUNICATION DESIGN

CREATION

POSTER COLL. 2 CREATIVE POSTERS

A collection of posters designed in 2016, the very beginning of my digital content creation learning. Without commercial purpose, the concept was focused on playing with space perception and the colors gradient. In the sense of emphasizing the aesthetics of minimalist, vector elements serve as an eye-catching graphic image, creates a visual atmosphere of three-dimensional space in two-dimensional images.

[L] Gradual - About Blend Gradual - About Contrast [R] Circular - Infinity Circular - Real & Fake Out of Plane Triangle

2016

POSTER COLLECTION 2

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PRODUCT INNOVATION Mutualism

CREATION Mask Fan of Kunqu Forest Adventure

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PRODUCT DESIGN

INNOVATION

MUTUALISM MODULAR PUBLIC BENCH

The universality and form of public benches have a decisive influence on whether one feels comfortable in this environment, and even possibly serve as the role of crowd orientation affecting the efficiency and safety of the space using. Mutual- ism's curved form, multiple heights surface, and reconfigurability work together to give users an almost infinite application experience.

Curves invisibly provide a harmonious balance between isolated and connected relationships, depending on the intention of each person using the bench. Also, the direction of each module can give the impression of playful lines; both independent and overlayed images can be created.

APR 2018

MUTUALISM

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[ R1 ] Core Idea This project was an experiment attempt of indoor public furniture aimed to reach a state of mutualism between object, space, and the user, to bring a maximum benefit for all three.

[ R2 ] Keywords "flexible" and "attractive" were the keywords and the bases of its developed.

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PRODUCT DESIGN

INNOVATION

[ L2 ] Connection In the most common two-user scenario, the Y-shape curves could provide a perfect balance, without creating too much connection or a sense of oppression.

APR 2018

MUTUALISM

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[ R1 ] Sense of Security Users of group and individual could also have a sense of security by choosing a different attempt to the seat.

[ R2 / R3 ] 37, 47, and 57cm Three different seat heights correspond to different seat types, and the slopes connecting each other also create the possibility of being used as armrests, backrests, etc.

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PRODUCT DESIGN

INNOVATION

[ L1 ] Potential of Modularity Mutualism's modularity makes it possible to disassembled from a complete individual into five components, and have a stronger potential to apply in scenarios.

[ L2 ] Being More Than Benches With the change in the seat height and the shape of frames, the components could pass through from each other, creating three-dimensional lines in the space and allows it to achieve the function of items placing and the crowds' traffic guiding.

APR 2018

MUTUALISM

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[ R2 ] 300+ Possibilities Just five components could create more than 300 combinations of lines.

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PRODUCT DESIGN

INNOVATION

[ L1 ] Integrated into the Environment Since this project aimed to optimize the space and user experience instead of being eye-catching, the setting of color plans was based on the principle of low brightness and inconspicuousness.

[ L2 ] Minimalist and Reconfigurable The simple structural design increases the reliability in mass production without causing high costs.

APR 2018

MUTUALISM

Being usable and appearance-neutral, the continuous form of Mutualism's multiple heights surface eliminates the boundary between the functionalities—conforming entirely to the usage of the bench, chair, and stool to provide a dynamic application in various scenarios. Furthermore, slopes connecting surface from the surface opens up possibilities for experimentation, comes with accessories such as backrests and armrest.

The thin but durable frame feels nearly non-existent and offers support while being simplified so that users can randomly reorganize each module. Therefore, benches are no longer just set for sit purposes but have the responsibility and ability to activate the environment.

Thanks to its flexible and many-sided usage logic, the Mutualism modular bench is suitable for a variety of applications. Mutualism's color scheme opted for blue and gold in low brightness and saturation, making it more harmoniously integrated into any given environment.

DESIGN Ting-Jui Sun PROJECT ADVISOR Fu-Yuan Li, Tatung University / Li-Chieh Chen, Tatung University Color, MATERIAL, AND FINISH Surface: Dark Navy / Chambray Fabric / Waterproof Coating Support: Fibre-Reinforced Plastic Frame: Bronze / Satin Aluminum / Anti-Scratch Matte Coating SURFACE HEIGHT 37 / 47 / 57cm SIZE & WEIGHT 188 × 117 × 57cm (basic "Y" form with 5 modules) 5–8kg per module

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PRODUCT DESIGN

CREATION

MASK FAN OF KUNQU ILLUSTRATED HAND FAN

This collection of hand fans was designed on the occasion of the competition "Da Hao Kun Shan", an event about traditional Chinese opera—Kunqu. The primary purpose was trying to reflect the aesthetic and the spirit of Kunqu, combining the traditional craft and the facial mask of opera with such creation and formed to a higher level.

Inspired by five classic characters of Kunqu, the historic design was integrated into two types of hand fans. Particularly useful on the transparent covering, the interestedness of the role-playing to inspire the viewer.

SEP 2017

MASK FAN OF KUNQU

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[ R1 / R2 ] Circular Fan Transforming from Kunqu opera character, the mask-like hand fan perfectly creates a playful mood, making those who enjoy in this tradition opera more easier getting into it.

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PRODUCT DESIGN

CREATION

[ L1 / L2 ] Folded Fan One of the most traditional Chinese hand fans— Folded Fan, was also chosen as a carrier to deliver and promote such a precious traditional opera.

SEP 2017

MASK FAN OF KUNQU

DESIGN Ting-Jui Sun, Yi Hsiao, Yi-An Hsiao, Yu-Ling Lien, Che-Wei Shiang (in the name of Shiang Design Studio) COMPETITION Cross-Strait Youth Cultural and Creative Design Competition - Da Hau Kun Shan CIRCULAR FAN Skeleton: Black / Plastic Covering: Transparent with UV Printing / Plastic FOLDED FAN Skeleton: Dark Brown / Wood, Metal / Anti-Scratch Matte Surface Covering: CMYK Printing / Oiled Paper

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PRODUCT DESIGN

CREATION

FOREST ADVENTURE THEMATIC BOARD GAME

"Forest Adventure" is a thematic board game on the background of 24 national forest recreation areas and forest parks in Taiwan. The goal was to promote the concept of environmental conservation through game playing.

Against this backdrop, we designed a board game inspired by Monopoly. Replaced the currency and the property with the seedling and forest parks, the winning condition is to save as much forest park as you can, while timber trespass and variety natural disasters served as the role of interference factor.

All playing pieces are made of driftwoods, wooden scraps, and recycled papers, which maximized the usage of forest resources. The resulting was an educative and stylish game set.

AUG 2017

FOREST ADVENTURE

DESIGN Ting-Jui Sun, Yi Hsiao, Yi-An Hsiao, Che-Wei Shiang (in the name of Shiang Design Studio) CLIENT Taiwan's Forestry Bureau BOARD CMYK Printing / Recycled Chipboard, Recycled Paper / Matte Coating CARDS & PACKING BOX CMYK Printing / Recycled Paper / Matte Coating TOKENS Hand-Painting / Driftwood / Anti-Scratch Semi-Matte Coating

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INDEX

PROFILE About

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COMMUNICATION Taipei Metro Map

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Probability

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AURA

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Mystery

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Ripple

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Poster Collection 1

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Poster Collection 2

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PRODUCT Matualism

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Mask Fan of Kunqu

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Forest Adventure

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Contact

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