Portfolio-MelvinMonje

Melvin Monje 2024

Branding and Advertising

Mimic Brand Logo

The first project is to make a logo for a brand. I decided to make my brand and logo off the Mimic monster from fantasy games and stories.

I wanted The logo to have a simplistic look but still have character representing the mascot the comapny would eb based off.

Branding and Advertising | Phase 2 Mimic Brand Website

Design a homepage for the branded product you already developed a logo for. forms: desktop (landscape) mobile (vertical)

Branding and Advertising | Phase 3

Made-up product

The concept of this work is to play on the brand of the mimic monster as the mascot character of the company like Sanrio with hello kitty and Disney with mickey mouse.

THESE WERE MADE USING CLIP STUDIO PAINT

Branding and Advertising |

Phase 4

Advertisement Campaign

The concept behind this Ad campaign is for a RPG skill sheet themed Ad. I wanted to combine a modern interpretation of the medieval style of RPG skill sheets with streetwear fashion. I used a combination of vector shapes to make the sections. I used Ai generation to make the background texture behind everything.

Magazine full page

(US letter vertical)

extra: add Bleed

(extra space around)

Instagram feed “square” 1200x1200 pixel

Story for Instagram or TikTok

1080x1920 vertical

Facebook Banner

size: 820 pixels wide by 312 pixels tall

Product Catalog with Editorial Mimic Clothes Catalog

Design a Product Catalog

you can use the branding design from previous assignment

• 24 pages

• pg1 cover

• pg 24 back cover

• page 2 &23: inside covers

• page 3 index / table of content

• page 4-12 Editorial (you do not have to write it, you can use place holder text or copy from other files)

• page 13-22 product listing pages with product’s information and photos

(full catalog)

https://issuu.com/melvinportfolio/docs/mimiccatalog_copy

APP DESIGN

Come up with an innovative design for a creative and unique idea for a phone app. strong and creative concept create tree-linking concept on paper (links and steps between pages) pages need to be created:

• home page

•

• login page

•

• profile page

•

• min 3 sub pages

I wanted to refine the website idea for the Mimic Clothes Brand in this project

After looking up multiple examples of fashion apps in the app store I saw that they used simplified typography as the app logo. So, I did a compromise of the original logo and simplified the design with mostly showing typography while stile having the teeth symbolizing the mascot. I also made simple layouts of the different pages with their rough layouts.

PHASE 1

Sketch & MoodBoard

For this project I trie to find and use Adobe XD but from what I saw we didn’t have access to it and it was under maintenance when I tried to download it. I decided to try to design the whole screen in Figma.

I then used adobe indesign to make it interactive using the Button and Bookmark features and made the profile symbol into a button that sends you to the sign in page For the sign in page background I made the image using vector shapes in adobe illustrator.

Package or Pop-out mailer

This project is all about Adobe Illustrator, printing and assembling a physical piece. You need excellent skills in the software, must be accurate and precise. Your final work has to be printed, cut and assembled. Just like a first prototype or mock-up.

The idea behind the design is a package for a clothing store for putting in shirts. I started by replicating the package layout of a template I found online and filled it with a gradient using pastel colors.

Made the design on the package using vector shapes and used Japanese style typography to make it mimic a Japanese street. Made the cover design by making a city photograph I found online into black and white and blend it to match the style of the vector street.

Melvin Monje 2024