Issuu

portfolio MELROY ENGEL

Melroyengel@gmail.com

@Melroyengel

about me INFO 07/04/2001 Melroyengel@gmail.com +31 6 40225029 @melroyengel

Hi there, nice to meet you! My name is Melroy Engel and I am born and raised in the Netherlands. I describe myself as a hard working fashion student who is inspired by the influences of different cultures on society and fashion brands that know how to create communities. Inclusivity is really important in my work. I like to work in a team and I am always lokking for challenges. I am broadly oriented and a strategic and creative person.

LAnguage Ducth - Native English - Good German - Little

Portfolio

Education 2013 - 2019: VMBO-T diploma HAVO diploma 2019 - Today: Amsterdam Fashion Institute Fashion Business & Development Currently: Willem de Kooning academie Minor - Cultural Diversity

skills ADOBE Indesign Photoshop Premier Pro Illustrator Lightroom

Concept thinking Substantive Responsible Critical thinking Storytelling Creative

interests Music Cultures Sustainability Fashion

Film Inclusivity Diversity Podcasts

ABOUT ME

Content Portfolio

FEARLESS

PRODUCTION SUITSUPLLY

SUITSUPPLY COMMUNICATION STRATEGY

STRATEGIC ADVICE ARMANI

NO JUSTICE NO PEACE

SKATERS

BREAKING STEREOTYPES

CONFESSIES

BASIC CLOTHING DRAWING

BROWZWEAR

BYCYCLES IMPACT ON COMFORT

HET GEWETEN IS ONGEWETEN CONTENT

fearless Project: Zine about a fashion brand Brand: Ninamounah

https://issuu.com/melroyengel/docs/zine_ninamounah Portfolio

The zine can be read and viewed as a magazine on issuu.

Fearless

Portfolio

Fearless

Production Suitsupply Project: Sourcing plan Brand: Suitsupply

In this project I researched the Suitsupply production process. During this project I gained a lot of knowledge about a production process and which steps are involved. As a result, I have learned a lot and I understand a lot better what is involved in a production process. Understanding how a brand’s supply chain works is very valuable. I have a better insight the time each step takes and the attention that the product needs.

Portfolio

production suitsupply

Suitsupply communication strategy Project: Production Plan Brand: Suitsupply

In this project I researched the brand Suitsupply. My group and I discovered that Suitsupply is not transparent and do not communicate clearly with their consumers both on social media and on their website. We decided to make a communication plan. This resulted in a new way of communicating. More details were shown in the social media posts to keep the followers informed, about the next stepts of the brand.

Portfolio

suitsupply communication strategy

Portfolio

On the website the customer can find more information about the brand and about the new Suitsupply collection. So the brand can build a bond with the consumer and include them in the growth of the brand. By offering this personal attention, the consumer can read up on it so that they can make a well-considered choice for Suitsupply and which suit they want to purchase.

suitsupply communication strategy

STRATEGIC ADVICE ARMANI Project: Strategic Plan Brand: The Armani Group

During this project, my group and I researched the company The Armani group. We first did an internal and external analysis to get to know the company better. We then discovered various strengths, weaknesses, opportunities and threats for the brand. This gave us enough information to come up with a strategy for the brand. The aim of the assignment was to make Armani future-proof by devising and developing strategic options. We have come up with strategic advice to create innovative materials for Armani in collaboration with universities. Training to employees plays a major role in this so that they can develop themselves. Innovation, quality and sustainability are among the most important values of the advice.

Portfolio

strategic advice armani

Portfolio

strategic advice armani

Portfolio

strategic advice armani

no justice no peace Project: Poster serie

Portfolio

no justice no peace

skaters Project: create a poster series for an institute, create an exhibition they hold there and make posters about the exhibition Institute: Eye filmmuseum

Portfolio

no justice no peace

BREAKING STEREOTYPES Project: Collect work into a public online or offline archive, using a platform of your choice. Aim: People seeing the poster in public spaces they start reflecting on their own role in society

This poster is part of the minor cultural diversity, which I am currently following. Curious about my personal story. You can learn more about me through the link below. https://melroy.hotglue.me/?Practice

Portfolio

poster serie

confessies: mijn positie binnen de witte norm Project: Making a film. Where personal becomes political.

For the minor Cultural Diversity, I made a film about the white standard within the Dutch society. The film is called ‘‘Confessies: mijn positie binnen de witte norm.’’ Making this I wanted to reflect critically on my position within the white standard within Dutch society. But also wanted to learn from different perspectives. That’s why we asked twelve people to confess and reflect on their position. I worked in a small group to create this film, but working together with my groupmates was really difficult. They didn’t put much effort into the project. So I edited the whole film, came up with the concept, and created our own ‘‘confession-booth’’, using sheets, my own room lights, own camera, and own microphone.

Watch the film here: https://www.youtube.com/watch?v=G04R3yXvwW4 Portfolio

Film about white standards

Basic clothing drawing Project: Small collection Brand: Suitsupply

Portfolio

illustrator

browzwear Project: Small collection Brand: Suitsupply

Portfolio

browzwear

bycycles impact on comfort Project: Document an object that tells a story about your cultural or family history.

Portfolio

I created a photography series about the “bicycles impact on comfort’’ in which I chose the POV framing. The series are more an experience than still photos.

Bycycles impact on comfort

het geweten is ongeweten Project: Short film

‘‘Het geweten is ongeweten’’ are two short films of just over a minute. The films are about the search for the position of an individual in his life. It takes place in two specific environments. Part 1 is in nature and part 2 in the city. We are really looking for our role in society and what suits us best, but secretly we already know a lot about ourselves. The films can be watched through the links on the next page.

Portfolio

Part 1

Part 2

https://vimeo.com/644293319

https://vimeo.com/644296268

het geweten is ongeweten

Melroyengel@gmail.com

@Melroyengel