brand guide
table of contents
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2
3
8
brand overview
new logo
logo variations
logo usage
11
12
13
19
color palette & patterns
typography
stationery
merchandise
brand overview
Amigos For Kids implements education, awareness, and advocacy programs around South Florida to prevent child abuse and neglect. They also host events and fundraisers to further create awareness and increase the use of their programs to continue helping children. Amigos for Kids provides safe spaces for recreation and learning for kids with unstable environments and home lives. They are a community-based and bilingual organization, offering culturally appropriate programs.
With caregiving education to prevent and create awareness of abuse as well as local volunteer opportunities, the organization finds ways to strengthen many families. Parents and caregivers learn ways to encourage their children’s success through healthy communication and life skills, while children learn comparable skills at age-appropriate levels. They want to sprovide a means for children to succeed.
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new logo The old logo lacked a quality of differentiation, rendering it difficult to segue into a clear and cohesive brand identity. The new logo introduces a fresh look into the bright, comforting, and safe environment Amigos For Kids strives to provide.
BRIGHT colors to evoke warmth and youth
COMFORTING
SAFE
imagery of a happy child figure as letter “A,” paired with legible type
stable single line of type
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LOGO VARIATIONS
3
black & white
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black & white
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color *preferred
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color
*preferred
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LOGO USAGE
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logo do’s & don’ts
DON’T
DON’T
DON’T
DON’T
remove crown from the logo
use colors outside the brand’s own color palette
rotate the logo
distort the logo
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logo safe space
10
color palette & patterns
CMYK: 1.24 58.97 12.42 0 RGB: 240 135 165 Pantone: 204 C
CMYK: 1.65 27.35 71.62 0 RGB: 249 190 97 Pantone: 1355 C
CMYK: 36.88 8.89 0 0 RGB: 154 202 238 Pantone: 291 C
CMYK: 20.07 0 92.6 0 RGB: 214 224 55 Pantone: 380 C
CMYK: 7.05 57.26 55.39 0.04 RGB: 229 134 111 Pantone: 486 C
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typography
Acumin Pro Regular
Quasimoda Medium
ABCDEFGHIJKLMNOPQRSTUVWXY Z abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Acumin Pro Bold
Quasimoda Medium
ABCDEFGHIJKLMNOPQRST UVWXY Z abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz 1 234567890
Acumin Pro Black ABCDEFGHIJKLMNOPQRSTUVWXY Z abcdefghijklmnopqrstuvwxyz 123 4567890
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STATIONERY
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business card
Karina Pavone EXECUTIVE DIRECTOR
amigosforkids.org
305-279-1155 karina@amigosforkids.org 2153 Coral Way, Suite 405 Miami, FL 33145
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letterhead amigosforkids.org 305-279-1155 2153 Coral Way, Ste 405 Miami, FL 3314 5
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envelopes
2153 Coral Way, Ste 405 Miami, FL 3314 5
amigosforkids.org
primary
2153 Coral Way, Ste 405 Miami, FL 3314 5
amigosforkids.org
secondary
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MERCHANDISE
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20
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22
stickers
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