Neal Weichel Group

THE

NEAL WEICHEL GROUP

Santa Clarita’s Top Producing Real Estate Team

NEAL WEICHEL Broker/Realtor Personal Cell: 661-313-4663

LINDSAY PEPIN

Escrow Coordinator Office Manager

CHAD HARTMAN Listing Coordinator Marketing Director

LAUREN KOBE Agent

TONY KER Agent

JENN WILDER Agent

There are over 100 specific tasks involved in a successful Real Estate transaction. From premarketing to showing schedules and follow-up, reviewing market competition, negotiating offers, inspections/disclosures to final walk throughs and closing. Any timeline missed or role not performed can cost a client time and money. Having a licensed team working for you, under my direction, is the key to a successful experience. I am your agent. My job is to go through your property with you to discuss pricing, staging and the marketing plan to get you the highest price possible in your time frame. Then myself and the best team in the business go to work for you!

NEAL WEICHEL

WHAT DOES TOP PRODUCING TEAM MEAN? IT MEANS… • For 20 straight years I have • An average List to Sales Price sold more homes like your’s of over 99% vs Industry of than any Agent in Santa Clarita 96.9% - typically this is about $15,000 more for my Sellers • Over 4,000 happy clients like you • More $1,000,000+ sales in 2018-2019 than the • Our Marketing sells next 4 Agents combined homes almost 2x as fast as the average Agent

Broker/Realtor

Source: SRAR Board

THE NEAL WEICHEL GROUP | 661-284-5080 | TheNealWeichelGroup.com

Marketing Plan

Where is my Buyer?

Targeting Your Buyers Online Internet Marketing means more than just great photograpy. Being on the 1st page of a Google search or spending thousands with Zillow means more buyers for you! A Sales Team that responds immediately means more showings for you! Effectively using the internet to market your home can be THE difference between getting a good offer…or not.

❱ “Pre-market” your home to agents and buyers that have expressed interest in homes similar to yours. Creating excitement and interest for your home before we start to show it is one of the most important things I can do.

❱ Weekly feedback calls to review activity & strategy.

❱ Prepare/Stage your home and do professional photography which is sent to these prospective buyers/agents.

❱ Network Group & RE/ MAX Agent meetings.

❱ Target Ads via Facebook and Google to buyer demographics matched to your home. ❱ Directly call buyers and agents about your home. These are usually prospects that have come from selling similar homes and new prospects that come from marketing yours. ❱ Call all agents after their showing to guide you with feedback. ❱ Send your home to my client base of over 7,000 people.

.COM

❱ Social Media Campaign & Zillow Premier Agent. ❱ Target email your brochure.

NEALWEICHEL.COM

❱ Sign ❱ Open House Options ❱ MLS ❱ Auto MLS updates for you based on your neighborhood to monitor our activities.

❱ Internet Marketing at the Highest Level

“The process was seamless from our initial consultation with Neal through closing! Neal’s team works like a welloiled machine.”

1

Determine Your Home’s Buyer Profile

❱ Effective marketing isn’t effective unless the target is identified ❱ We combine home information (location, price, bed/bath count, style and amenities) with area buyer data to build a profile of the most likely and qualified new owners of your home

2

Be Where Your Buyers Are

3

Capture Buyer Info Every Step of the Way

❱ Once we have your home’s buyer profile, we make sure your home appears wherever your buyers spend the most time

❱ Every appearance of your home on a buyer’s phone, tablet or computer is an opportunity to capture their details and contact info

❱ Your home will appear in the websites your buyers visit, next to the social media profiles they follow, and alongside their Google/Bing search results

❱ Once we have their information, we can quickly followup with those showing the most interest and further hone your home’s buyer profile

Alan & Gina Boring THE NEAL WEICHEL GROUP | 661-284-5080 | TheNealWeichelGroup.com

Broker Networking

Corporate Networking

Hire 18 Agents To Sell Your Home!

For over 25 years the Santa Clarita Valley Network Group has met weekly to put Buyers & Sellers together. Representing the top producing Agents from the best companies in town, these Agents share their listings so that Buyers know about them first & prospective Sellers come to market with qualified buyers waiting. The results for the client are powerful with thousands of transactions successfully completed! Market insight shared that benefits the client.

NEAL WEICHEL

KATHY BOST

CAT HUMPHRIES

BRANDON MONTEMAYOR

PAUL HUMPHRIES

MIKE HREZO

NATE BUTCHER

TRACY HAUSER

KATHY WATTERSON

HOLLY THOMPSON

LESLIE CALDARONELLO

ROD MCINTOSH

MIGUEL SOLER

RON TAIBI

DEBBIE HAWKINS

BOB LIEFFRING

MARI WOOD

EVELYN TAIBI

DWIGHT HAWKINS

VERONICA LIEFFRING

PATTY SKINNER

It is often said that in Business it’s not just what you know, but WHO you know. The SCVEDC is a group of 50 influential Business leaders in Santa Clarita. We meet 6 times a year to bring new businesses, clean growth and the annual Economic Outlook event to Santa Clarita. As a longtime member, and the ONLY Real Estate Agent, I work with the people on this

❱ LBW Insurance & Financial Services, Inc.

❱ State Farm Insurance

❱ LA County WDB ❱ Wells Fargo Bank

❱ McDonalds Restaurants of Santa Clarita

❱ Merrill Lynch

❱ JP Morgan Chase

❱ Community Bank

❱ Pacific Western Bank

❱ Princess Cruises

❱ CalArts

❱ SoCalGas

❱ CBRE

❱ Pride Auto Body

❱ Poole & Shaffery, LLP

❱ Logix FCU

❱ Re/Max Valencia

❱ Williams Homes

❱ Southern California Edison

❱ KKAJ, LLP

❱ Wintrust Mortgage

❱ AMS Fulfillment

❱ Hedman Partners

❱ JSB Development

❱ Henry Mayo Newhall Hospital

❱ Trammell Crow Company

❱ Six Flags Magic Mountain

❱ Chiquita Canyon

❱ Status Not Quo

❱ Santa Clarita Studios

❱ Supervisor Kathryn Barger

❱ IntertexGeneral Contractors, Inc.

❱ FivePoint

❱ California Resources Corporation THE CICERELLO TEAM

HELEN LAPRAIRIE

page to discuss how I can assist with the growth and relocation involved with their companies & business partners. These relationships are key to me receiving dozens of referrals through the companies these Leaders represent. These prospective Buyers & Sellers bring great opportunity to our existing clients.

❱ City of Santa Clarita ❱ College of the Canyons

❱ Incentive Services

❱ Disney Corporate Real Estate ❱ Mission Valley Bank ❱ AQMS

❱ Valencia Acura

❱ Westfield Valencia Town Center

❱ Crissair, Inc.

❱ IAC

❱ Woodridge Capital

❱ Valencia Country Club

❱ Saenger Associates

“We are so grateful to Neal Weichel and his team for their competence, professionalism, and absolute tenacity in selling our home. They were attentive & available each and every step of the way.”

April Draves

THE NEAL WEICHEL GROUP | 661-284-5080 | TheNealWeichelGroup.com

The 4 Questions Sellers Want Answered

OUR PROCESS WORKS! More Than 4,000 Homes Sold By Neal!

Q A

Q A

How much will my home sell for & how can you get me the most if I hire you?

Properly pricing your home to maximize your proceeds is why people hire me. The average agent in Southern California sells just over 4 homes per year. Since 1997, I have averaged 160. The average list to sales price in your area is just over 96%. For over 10 years my Sellers have netted just over 99%. When you sell a lot of homes you simply understand the market better in terms of guiding your pricing strategy. What is your competition? Where are the buyers for your home & how do we reach them? How do we create excitement & urgency for your home to get the best price?

This is how I will get you the results that over 4,000 clients have experienced.

What do I need to do to my home to get top dollar?

Some Sellers want to do nothing but sell.

Others want a complete staging service. Most are in between if it gets them better offers. I’ve seen your competition & can advise what will be most effective for you after going through your home with you.

Q A

How long will it take to sell my home?

Q A

What are you going to do to sell my home?

Not Long!

The average days on market varies by price point. The average for 2019 was 54 days. My sellers average was 28 days. This is directly due to superior marketing.

There is no doubt that we spend more time & money to market a home in 2020 than ever before. This is still a combination of “active” marketing in which I am talking every day to buyers & agents with agents with buyers for your home, and “passive” marketing in which we are advertising & waiting for people to call us. Both are part of the process but agents that sell the most homes at the highest prices consistently do things other agents don’t or won’t. Most of these are “active” approaches:

“You cannot go wrong with this guy. He gets up before you and goes to bed after you.”

10619 Bedworth 33630 Shallow Creek 33863 Agua Dulce 33865 Agua Dulce 35135 Caprock 35400 Thomas 7816 Lupine 9722 Sweetwater 15106 Live Oak Springs Canyon 15700 Millmeadow RD 15811 Cedarfort DR 15911 Warm Springs 16131 Live Oak CR 16164 Live Oak CR 25316 Pacy ST 25822 Sand Canyon RD 26103 Ravenhill RD 26725 Brooken AV 27861 Sand Canyon RD 15311 Saddleback 15325 Live Oak Springs 15508 Saddleback 15742 Bronco 15834 Warmsprings 15856 Falconrim 18830 Thorn Crest 20214 Canyon View 25822 Sand Canyon 25865 Sand Canyon 26126 Ravenhill 26409 Deercreek 26421 Deercreek 26868 Canyon End 26880 Canyon End 14433 Grandiflores 14514 Stone Ridge 14574 Grandiflores 14633 Water Lily 14641 Daisy Meadow 14713 Sundance 14723 Begonias 14770 Begonias 14826 Canna Valley 15029 Live Oak Springs Cyn 15254 Carla Court 15610 Nahin LN

15612 Derrico LN 15622 Nahin LN 15636 Saul 15703 Ada ST 15924 Warm Springs 16668 Minter 16755 Highfalls 16958 Minter 17342 Blue Aspen 17380 Dove Willow 17382 Sierra Sunrise 17426 Dusty Willow 17441 Blue Aspen LN 17565 Poplar Point LN 17566 Poplar Point LN 17773 Cape Jasmine 17928 River CR 17930 River Circle #3 17932 River Circle #5 18006 River Circle #7 18008 Saratoga 516 18008 Saratoga WY 18106 Erik #576 18137 Erik #263 18144 Sundowner #11 18166 Sundowner #1021 18209 Sierra Hwy 23 18302 Shannon Ridge 18512 Blue Moon 18604 Camelot 18630 El Dorado 117 18639 Nathan Hill 18656 Vicci 18705 Kimbrough ST 18719 Nathan Hill DR 18804 Helios 18818 Cabral ST 18963 Nadal 19005 Saddleback Ridge 19018 Stillmore ST 19115 Stillmore 19216 Stillmore 19305 Drycliff 19339 Newhouse 19353 Old Friend 19613 Fairweather ST 19744 Elizabeth WY

19748 Terri 19766 Terri 19802 Pandy 19814 Aldbury 19821 Collins 19835 Blackbird 19849 Collins 19936 Emerald Creek 19957 Terri 20006 Curassow 20019 Egret 20019 Egret PL 20027 Tanager 20063 Blackbird 20116 Ermine 20141 Ermine 20147 Gilbert DR 20219 Steinway 20232 Ermine 20305 Rue Crevier #584 20312 Adriana PL 20320 Fanchon 103 20331 Rue Crevier #51 20338 Fairweather 20445 Delight 24919 Alderbrook 25214 Steinway 26508 Macmillan Ranch 26511 Kinglet 26511 Kinglet PL 26519 Kinglet 26523 Canary 26525 Kinglet 26527 Cardinal 26534 Goldfinch 26541 Kinglet 26542 Cardinal 26555 Goldfinch 26566 Goldfinch 26603 Swan 26650 Macmillan Ranch 26703 Peajay 26705 Daffodil 26728 Pamela 26731 Aja CT 26734 Neff CT 26746 Claudette #458

Mark Thompson, Former Host of Mark & Brian Show

THE NEAL WEICHEL GROUP | 661-284-5080 | TheNealWeichelGroup.com

26750 Claudette #441 26789 Pamela 26815 Northbrook 26834 Claudette 218 26848 Claudette 213 26867 Claudette #123 26916 Flo #445 26950 Flo #370 26956 Flo 337 27007 Karns 2406 27011 Cliffie 27044 Honby 27044 Honby AV 27070 Hidaway #7 27205 Lancebrook 27326 Altamere 27345 Altamere 27483 English Ivy 27503 Fairport 27518 Camp Plenty 27557 Glasser 27607 Nugget #3 27621 Nugget #4 27627 Nugget 2 27628 Beechwood 27633 Nugget #2 27650 Ironstone #1 27655 Sarabande #218 27656 Ironstone #5 27660 Nugget #4 27665 Ironstone #1 27731 Pine Hills 27809 Blue Sky 27811 Haycreek 27812 Haycreek 27849 Rosamond 27855 Lost Springs 27903 Walnut Springs 27921 Tyler #732 27964 Calypso 27979 Sarabande #248 28011 Croco 28035 Ermine 28040 Lacomb 28063 Croco 28108 Canyon Crest DR 28145 Florence 28162 Hot Springs AV 28163 Tambora 28207 Hot Springs 28224 Ridge View DR 28225 Hot Springs 28236 Foxlane 28237 Foxlane

28246 Deer CT 28411 Falcon Crest DR 28665 Lakecrest 28822 Oak Spring Canyon 28943 Sam Place 28963 Oak Springs Cyn. 28994 Sam 29013 Sylvia 29097 Lotus Garden 29143 Marilyn 29246 Gary 29256 Gary DR 29324 Melia Way 29370 Gary DR 29375 Ryan 29420 Gary DR 29428 Mammoth LN 29460 Mammoth LN 29563 Poppy Meadow 29637 Florabunda 29648 Wisteria Valley 29717 Abelia 29756 Grandcanyon 29847 Abelia 29857 Wisteria 30288 Jasmine Valley 30330 Honeysuckle 30419 Sunrose 19332 Opal 19507 Opal 25821 DeQuincy 25844 DeQuincy 26506 Bryce 27506 Amethyst 27605 Blackfoot 27605 Blackfoot CT 27624 Mariposa LN 27633 Onyx 27637 Hartford 27670 Elk Ridge 27702 Quincy 27703 Rainier 27709 Firebrand 27717 Hartford AV 27719 Villa Canyon 27726 Morning Glory 27726 Ranier 27728 Morning Glory PL 27731 Buckskin 27831 Knight ST 27853 Quincy 27859 Lassen 27933 Lassen

27975 Langley PL 28004 Forst 28017 Forst 28024 Alton WY 28026 Sturbridge DR 28028 Hayward 28032 Fox Run CR 28052 Bridlewood DR 28149 Gibraltar 28167 Royal 28204 Branch RD 28208 Bryce DR 28245 Matador 28323 Foothill 28405 Cascade RD 28451 Oak Valley 28454 Cascade 28455 Monterey CT 28510 Applewood 28611 Oak Valley 28625 Victoria 28641 Meadowgrass 28643 Oak Hill CT 28657 Oak Valley RD 28702 Ponderosa 28760 Ponderosa 28933 Morningside 29012 Concorse 29039 Concorse 29046 Madrid 29320 Hasley Canyon 29413 Plymouth 29702 Creekbed 29711 Byron PL 29764 Castlebury 29823 Cambridge AV 29844 Cambridge AV 29965 Muledeer 30058 Valley Glen ST 30061 Cambridge AV 30262 Cedar Oak LN 30325 Mallorca 30331 Mallorca 30335 Sloan 30358 Yosemite 30375 Hasley Canyon 30377 Yosemite 30406 Daisy 30417 Servilla 30417 Servilla Place 30423 Marseille PL 30425 Star Canyon 30430 Barcelona RD 30431 Sequoia CT

2020 2020 2020

TOP 25

Since 1994, we are proud to have sold more Real Estate for RE/MAX in California than any other RE/MAX agent.

#1 NEAL WEICHEL

Every Year Since 1999 at RE/MAX 2. Kathy Watterson 11. Miguel Soler

21. Natalie Lozon

3. Tami Cicerello

12. Brian Melville

22. Joshua Sinatra

4. Kathy Bost

13. Mark Allan

23. Margie Shaffer

5. Leslie Caldaronello

14. Sue Kline

24. Brian Palmer

15. Tricia Fossa

6. Mike Hrezo

16. Paris MacIvor

25. Michelle Ira- Alonso

7.

17. Dan Regan

Brandon Montemayor

8. Holly Thompson 9. Carol Anderson 10. Randy Plaice

18. Armando Padilla 19. John Labick 20. Kristine Fine

“After only four days, Neal SOLD our house to a well-qualified buyer well above the prices obtained by any other agents in our neighborhood - Neal absolutely nailed the price!”

Carey & Debbie Moorehead

INDUSTRY RE/MAX INDUSTRY RE/MAX VS INDUSTRY ® ®®

THE THE THE

of Valencia

USA USA USA

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

NATIONAL, FULL-SERVICE BROKERAGE BRANDS NATIONAL, FULL-SERVICE BROKERAGE BRANDS TRANSACTION U.S. FULL-SERVICE BRAND NATIONAL, BROKERAGE BRANDSAGENTS SIDES PER COUNTRIES & OFFICES

TRANSACTION AGENT (LARGE TRANSACTION AWARENESS TERRITORIES WORLDWIDE WORLDWIDE U.S.2 BRAND 3 SIDES PER BROKERAGES (UNAIDED) SIDES TRANSACTION COUNTRIES & OFFICES AGENTS 1 AWARENESS AGENT (LARGE TRANSACTION ONLY) U.S. BRAND SIDES PER TERRITORIES WORLDWIDE WORLDWIDE COUNTRIES & OFFICES AGENTS BROKERAGES (UNAIDED)3 SIDES2 AWARENESS AGENT (LARGE TRANSACTION TERRITORIES WORLDWIDE WORLDWIDE ONLY)1 2 BROKERAGES (UNAIDED)3 SIDES 1 ONLY) 15.6 965,859 32.5% 110+ 8,629 130,889

15.6 16.3 9.2 9.2 10.3 7.3 7.3 8.6 7.0 7.0 8.0 6.9 6.9 7.9 6.7 6.7 7.6 6.4 6.4 6.8 6.4 6.4 6.5 6.0 6.0 6.5 5.7 5.7 4.7 5.6 5.6 4.6 5.3 5.3 4.2 4.2 4.2 3.9

965,859 1,004,000 117,126 117,126 Not Released 684,981 684,981 128,416 370,289 370,289 709,117 1,071,208 1,071,208 Not Released 335,440 335,440 393,184 79,351 79,351 76,844 126,211 126,211 1,095,874 41,923 41,923 123,113 69,557 69,557 74,678 84,732 84,732 51,000 130,627 130,627 34,644 68,400 68,400 56,000

32.5% 30.2% 1.4% 1.4% 0.4% 18.5% 18.5% 1.3% 24.2% 24.2% 15% 11.6% 11.6% 4.5% 6.0% 6.0% 21.0% 1.7% 1.7% 0.8% 3.2% 3.2% 8.0% 0.3% 0.3% 2.1% 0.2% 0.2% 0.1% 0.8% 0.8% 0.3% 0.3% 0.3% 0.1% 0.2% 0.2% 0.1%

110+ 110+ 37 37 11 43 43 36 84 84 44 44 44 3 7 7 80 5 5 4 70 70 37 8 8 72 2 2 2 1 1 2 4 4 1 1 1 1

8,629 8,229 2,300 2,300 500 3,100 3,100 2,300 11,600 11,600 3,200 1,060 1,060 1,450 1,500 1,500 9,600 390 390 360 1,000 1,000 1,000 500 500 1,000 280 280 53 300 300 160 4 4 238 190 190 168

130,889 124,280 35,400 35,400 8,000 96,300 96,300 40,300 131,800 131,800 94,200 169,317 169,317 50,000 50,091 50,091 127,500 13,000 13,000 12,100 23,300 23,300 180,000 8,000 8,000 22,600 12,203 12,203 15,570 15,000 15,000 11,000 24,557 24,557 8,155 18,000 18,000 16,000

21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; other competitor data is from company websites and industry reports. 1 Except as noted below, transaction sides per agent are calculated by RE/MAX based on 2020 REAL Trends 500 data, citing ©2019 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2018, as applicable. Except as noted, Coldwell Banker, Century 21, 2019 transaction sides for the 1,711 largest participating U.S. brokerages. Coldwell Banker includes NRT/Realogy Brokerage Group. For the following competitors, averages 21, ERA, Sotheby’s Better Homes and Gardens is as reported

by Realogy Corporation on10-K, SECAnnual 10-K, Annual forall2019; competitor data is company from ERA, Sotheby’s and and Better Homes and Gardens data data is as reported

by Realogy Corporation on SEC ReportReport for 2018; otherother competitor data is from were reported in the 2020 T360 1Real Estate Almanac’s Top 20 Residential Real Estate Franchisors based on Transaction Sides, citing 2019 transaction sides: Berkshire websites industry reports.

Transaction per all but Realty ONE Group calculated

by RE/MAX based based on 2019 500 data, companyand websites and industry reports. 1 sides Except asagent notedfor below, transaction sides per are agent are calculated

by RE/MAX onREAL 2020Trends REAL Trends 500citing data,2018 citing Hathaway HomeServices, Realty ONE Group and Realty Executives.

Berkshire does not include HomeServices of America.

2 Totals for Sotheby’s, Realty Executives, Realty transaction sides for thefor 1,757 participating U.S. brokerages.

Coldwell BankerBanker includes NRT. Berkshire does Brokerage not includeGroup.

HomeServices America.

Transactionaverages sides 2019 transaction sides thelargest 1,711 largest participating U.S. brokerages.

Coldwell includes NRT/Realogy For the of following competitors, ONE, Compass, eXp Realty and HomeSmart are for residential transactions only while totals 2for all other brands include commercial transactions. 3 MMR Strategy Group per agent for Realty Group using company’s data included in above chart.

Compassbased and eXp Realty totalsSides, are for residential transactions only Berkshire and do not were reported in theONE 2020 T360calculated Real Estate Almanac’s Top 20 Residential Real Estate Franchisors on Transaction citing 2019 transaction sides: study of unaided awareness among buyers, and thoseinclude planning to buy or transactions. sell; asked, when they think of real estate brands, which ones come to mind?

20_302525 3 include commercial transactions; for sellers, all other brands commercial MMR Strategy Group of unaided among buyers, sellers, and Hathaway HomeServices, Realty totals ONE Group and Realty Executives.

Berkshire does not include HomeServices of study America.

2 Totalsawareness for Sotheby’s, Realty Executives, Realty those buyRealty or sell;and asked, when they think of real estate brands, which mind?

19_301408 ONE, planning Compass,toeXp HomeSmart are for residential transactions onlyones whilecome totalstofor all other brands include commercial transactions. 3 MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 20_302525

THE NEAL WEICHEL GROUP | 661-284-5080 | TheNealWeichelGroup.com

NEAL WEICHEL #1 Agent 1999-2019 and Counting ❱ Over 4,000 Homes Sold and Contracts Negotiated ❱ 500+ 5-Star reviews ❱ Top Producing Agent in Santa Clarita Since 1999 ❱ RE/MAX Luminary of Distinction Award The Company’s Highest Honor ❱ Founder of the SCV Network Group ❱ Member of the SCVEDC and Chamber of Commerce ❱ Licensed Broker ❱ Best Support Team in Real Estate ❱ Dad to 3 Great Kids and 2 Mostly Lovable Dogs

25129 The Old Road | Santa Clarita, California 91381

661-284-5080 | TheNealWeichelGroup.com

Each Office Independently Owned & Operated