NOVA Parks Marketing Materials

Page 1

2022 MARKETING MATERIALS



TABLE OF CONTENTS MARKETING MATERIALS MARKETING STYLE GUIDE

NOVA PARKS DESIGN PORTAL CAMPAIGNS EVENTS AND PROGRAMMING JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

NOVA PARKS COST BROCHURE MAINTENANCE HIRING

CAMPING GENERAL

SHOOTING CENTER TOURNAMENT

WATERPARKS ANNUAL CAMPAIGN BIRTHDAYS GROUP RATES

WEDDINGS BRIDAL EXPO BRIDAL SHOW GENERAL OPEN HOUSE


MARKETING STYLE GUIDE I: Incorrect Dates – Body Copy

Prices

C:

C:

Saturday, May 20th

$35

Saturday, May 20th & Sunday, May 21st January – May 2022

$35.99

December 2010 - February 2022

I:

May 21st – May 28th

$35.00*

July & August

Five dollars

July – September

*Menus the exception

Fridays – Sunday & Holidays I: Sat. May 20, 2022 Mon, July 4th Monday, Sept. 21s (*)

Programs & Memberships C: Annual Pass Membership Heron Club Card

*While not encouraged, longer month names may be

Rewards Card

abbreviated it necessary for space.

Twilight

Dates – Legal C: Expires 5.31.22. Valid through 5.31.22. I: 5-20-22, 05/20/22, 5/20/2022

I: annual pass membership rewards card Twilite, twi lite Heron club card

May 20, 2022

*In general, the name of the program ought to be

Days

may then have or common versions.

C: Monday – Friday Saturdays & Sundays Weekends & Holidays Monday – Thursday Fridays, Weekends & Holidays I: Mon-Fri Mon-Thurs Fri, Sat, Sun & Holidays Times C: 9am or 9:30am 5 – 7pm 9am – 5pm I: 9 a.m., 9:30 a.m., 9:00am 9AM

Marketing Style Guide

C: Correct

spelled out in headline body copy and calls to action

Holes (describing courses) C: 18 hole course Hole #18 par-3 365 yard I: 18-holes, 9-hole Hole 18 Par 3 365-yard Phone Numbers C: 703-352-5900 I: (703) 352-5900


MARKETING STYLE GUIDE I:

C:

Book your tee time today!

Save 10%

See us in the Golf Shop

Save 10% on light show tickets 10% Off 6.2% sales tax I: Save 10% Off 10 percent

Dashes/Hyphens

Marketing Style Guide

Percentages

C: One Day Only - Friday, August 1st Monday – Friday I: One Day Only - Friday, August 15

Websites/URLs

Monday-Friday

C:

*Always use the long hyphen and spaces on each side

novaparks.com I:

Titles (Generic)

www.novaparks.com

C:

NOVAParks.com

Park Manager, Assistant Park Manager

http://www.novaparks.com

Director of Sales

Addresses C: 100 Country Lane, New Haven, VA* I: 100 Country Ln, New Haven, Virginia 20191 *For local print advertisements, listing the city only is acceptable. Zip codes may be used in pieces for weddings & out of town guests.

Food & Beverage Director I: PM, APM, F&B Dir of Sales Titles (With Names) C: Dan Jones, Park Manager Park Manager Dan Jones Director of Golf Bob Jones, PGA (*)

Headlines**

I:

C:

Dan Jones, PM

The Ultimate Outdoor Experience

GM Dan Jones

Climb for Free Starting Today! (*)

PGA Director of Golf Bob Jones

Camp More. Spend Less. (*)

* In general, professional affiliations are used only on

Are You Ready For More Golf? (*) I:

business cards, where appropriate.

The ultimate golf experience

Locations

Play for Free Starting Today!!!

C:

Play more. Spend less.

Golf Shop

ARE YOU READY FOR MORE GOLF?

Clubhouse

* While not encouraged, punctuation may be used if the headline is written in a way that requires it. No ending punctuation just because - make sure it makes sense. **Action buttons (email and web) do not have punctuation

Restaurant Marina Waterpark Northern Virginia Regional Park Authority NOVA Parks

Calls To Action

I:

C:

Waterpark

Book Your Tee Time

Park Authority

Call to Reserve Your Spot

Nova Parks

Call or Visit the Golf Shop

Pro Shop, pro shop (*)

Visit Us at the Golf Shop

clubhouse, club house


MARKETING STYLE GUIDE I:

* Pro Shop is generally not used to describe the retail

entree, a la carte

operation of a golf course. If the facility has a tennis retail operation, it may be referred to as the Tennis Pro Shop. Programs & Memberships C: Annual Pass

BBQ Chicken american cheese, swiss cheese *At the beginning of an English sentence, Hors d’oeuvres. In an English titleor heading, Hors d’Oeuvres

Membership

Menu

Heron Club Card

C:

Rewards Card

Garden Salad

Twilight

Mixed seasonal greens and vegetables

I:

Grill Burger

annual pass

Served with lettuce, tomato, onion and pickle

membership

I:

rewards card

Garden salad

Twilite, twi lite

(no description)

Heron club card

Garden salad

*In general, the name of the program ought to be spelled

Mixed Seasonal Greens and Vegetables

out in headline body copy and calls to action may then have or common versions. Events C: Annual Pass

Grill Burger Lettuce, Tomato, Onion and Pickle *Appetizer/entrée items ought to appear as a headline; a brief description should always follow. Sides may be treated as a headline with no description

Membership

Offer Reductions

Golf Outing, Tournament

C:

BBQ

Buy One, Get One Free

Cookout

Two for One

Happy Hour

2 for 1

Sunday Brunch

I:

I:

B1G1. BOGO

annual pass membership outing Barbecue, B-B-Q Happy hour brunch Food C: Hors d’oeuvres* (or use Appetizers/Starters) Entrée (as a header), entrée A (à) la carte Barbecue chicken American cheese, Swiss cheese

Marketing Style Guide

restaurant, F&B


D E S I G N

P O R TA L


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

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Email Banner ( 600px X 300px )

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Eventbrite ( 2160px X 1080px )

Events & Programming

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JANUARY

MARTIN LUTHER KING CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

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Facebook Cover ( 1200px X 630px )

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Events & Programming

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JANUARY

NEW YEARS FITNESS CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

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Events & Programming

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FEBRUARY

VALENTINES CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

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FEBRUARY

WE LOVE OUR HISTORY CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

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Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Web ( 975px X 645px )

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Eventbrite ( 2160px X 1080px )

Events & Programming

MARCH

BATTING CAGES CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Events & Programming

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MARCH

BIRDING CAMPAIGN


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Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

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Events & Programming

MARCH

ST PATRICK’S DAY CAMPAIGN


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Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

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Eventbrite ( 2160px X 1080px )

Events & Programming

APRIL

EASTER CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Events & Programming

MAY

HIKE MORE CAMPAIGN


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Flyer ( 8.5in X 11in )

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DIGITAL FILES

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Events & Programming

MAY

CINCO DE MAYO CAMPAIGN


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Events & Programming

MAY

MOTHER’S DAY CAMPAIGN


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Flyer ( 8.5in X 11in )

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DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Web ( 975px X 645px )

Facebook Cover ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Events & Programming

JUNE

FATHER’S DAY CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Events & Programming

JUNE

SUMMER IS HERE CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

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DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Eventbrite ( 2160px X 1080px )

Events & Programming

JUNE

RIDE THE WAVE CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Events & Programming

PRINT FILES

JUNE

SLIDE INTO SUMMER CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Events & Programming

JULY

4TH OF JULY CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Events & Programming

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AUGUST

NATIONAL DOG DAY CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Events & Programming

PRINT FILES

SEPTEMBER

GRANDPARENT’S DAY CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Events & Programming

SEPTEMBER

LABOR DAY CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

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Events & Programming

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OCTOBER

HALLOWEEN MOVIE CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Events & Programming

PRINT FILES

OCTOBER

THE LEAVES ARE CHANGING CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Events & Programming

NOVEMBER

THANKSGIVING CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Events & Programming

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DECEMBER

HOLIDAY SHOPPING 1 CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

MUSEUM STORE

Holiday Shopping

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook ( 1200px X 630px )

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Events & Programming

PRINT FILES

DECEMBER

HOLIDAY SHOPPING 2 CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

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DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Historical Sites

SPECIAL EVENTS

SCOTTISH EVENT CAMPAIGN


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Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook Cover ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

NOVA Parks

HIRING

WE’RE HIRING CAMPAIGN


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook Cover ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

NOVA Parks

HIRING

WE’RE HIRING 2 CAMPAIGN


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook Cover ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

NOVA Parks

PRINT FILES

HIRING

WE’RE HIRING MULTI CAMPAIGN


( 18in X 24in )

( 8.5in X 11in )

( 12in X 16in )

( 16in X 20in )

( 12in X 18in )

( 24in X 36in )

NOVA Parks

( 6in X 6in )

SIGNAGE

ONSITE SIGNAGE


PRINT FILES

Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Eventbrite ( 2160px X 1080px )

Camping

GENERAL

LETS GO CAMPING CAMPAIGN


GAME

COST

WOBBLE*

$7 PER ROUND (25 TARGETS)

1-2

#9

TRAP

$7 PER ROUND (25 TARGETS)

2-3

#7 1/2

SKEET

$7 PER ROUND (25 TARGETS)

3-4

#9 OR #8

5 STAND

$9 PER ROUND (25 TARGETS)

4-5

#8 OR 7 1/2

SPORTING CLAYS

$24 PER ROUND (50 TARGETS)

3-5

#8 OR 7 1/2

WOBBLE *Recommended for new and beginner shooters. NEW SHOOTER LESSON $35 per person All new shooters are required to take a lesson. Classes offered on Saturday and Sunday. Registration Required.

DIFFICULTY

BEST SHOT SIZE

GROUPS & PRIVATE LESSONS Bookings Required. AMMO Non-Refundable or Exchangeable

Shotgun Games Sign Blue ( 24in X 18in)

Shotgun Games Sign White ( 24in X 18in)

Sporting Clays Trap Letter Signs ( 20in X 12in)

Shooting Center

SHOTGUN GAMES

SIGNAGE

SHOTGUN GAMES SIGNAGE


Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

Table Tent ( 5in X 7in )

Outdoor Banner ( 72in X 36in )

DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Eventbrite ( 2160px X 1080px )

Shooting Center

PRINT FILES

TOURNAMENT

TOURNAMENT SCHEDULE CAMPAIGN


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Flyer ( 8.5in X 11in )

Poster ( 24in X 36in )

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DIGITAL FILES

Digital TV Slide ( 1920px X 1080px )

Email Banner ( 600px X 300px )

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Eventbrite ( 2160px X 1080px )

Waterparks

ANNUAL CAMPAIGN

ENDLESS SUMMER CAMPAIGN


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Flyer ( 8.5in X 11in )

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DIGITAL FILES

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Email Banner ( 600px X 300px )

Instagram Story Instagram Post ( 1080px X 1920px ) ( 1080px X 1350px )

Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Waterparks

BIRTHDAYS

BIRTHDAY PARTY CAMPAIGN


Green Wedding Business Card ( 3.5in X 2in )

Blue Wedding Business Card ( 3.5in X 2in )

Pink Wedding Business Card ( 3.5in X 2in )

Weddings

Black and White Wedding Business Card ( 3.5in X 2in )

BUSINESS CARDS

WEDDING BUSINESS CARDS


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Flyer ( 8.5in X 11in )

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Email Banner ( 600px X 300px )

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Eventbrite ( 2160px X 1080px )

Weddings

BRIDAL EXPO

BRIDAL EXPO CAMPAIGN


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Flyer ( 8.5in X 11in )

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DIGITAL FILES

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Weddings

BRIDAL SHOW

BRIDAL SHOW CAMPAIGN


Wedding Cost Brochure 2 ( 3in X 8in)

Weddings

Wedding Cost Brochure 1 ( 3in X 8in)

COST BROCHURES

WEDDING COST BROCHURES


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Flyer ( 8.5in X 11in )

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Web ( 975px X 645px )

Facebook ( 1200px X 630px )

Eventbrite ( 2160px X 1080px )

Weddings

OPEN HOUSE

OPEN HOUSE CAMPAIGN




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