Marketing Plan - Jae Gardner

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.

What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buffett

Chairman and CEO Berkshire Hathaway, Inc.

BERKSHIRE HATHAWAY HOMESERVICES

STAGING, DESIGNING, CREATING !e Meier Team Does It All for You BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

We can handle all that you need to get your home ready for its sale.

STAGING • CLEANING • DETAILING • PAINTING • ORGANIZING

We do all this and more. We use the best resources and vendors. We design, we manage the process and we assist in the costs. Let us take the responsibility. Let us do what we do best.

BERKSHIRE HATHAWAY HOMESERVICES

AUCTION HOUSE CONNECTION Christie’s New York Introductory Bonus Program

As an exclusive client of The Meier Team at Berkshire Hathaway, your properties will receive direct marketing and coordination with the Christie’s New York network.

With a network of over 3,000 art and antiquities sales associates, your property will be actively promoted to their private clientele of buyers and sellers.

In this process, Christie’s art representatives will receive a substantial commission, a unique advantage not available through any other brokerage or group.

BROKER AGE COMMISSION

GROSS REVENUE

REPRESENTATIVE BONUS (2.75%)

WITH AN A F F I L I AT E B R O K E R AG E

US $150,000 ( A S S UM E 3 %)

U S $ 3 7, 5 0 0 ( A S S UM E 2 5%)

US $8,375

W ITH THE MEIER TE A M

N OT APPLIC A BLE

US $150,000 ( A S S UM E 3 %)

US $ 3 7, 5 0 0

Examples

CLIENT BU YS OR SELLS U S $ 5M H O M E

Doyle New York Berkshire Hathaway HomeServices New England, New York & Westchester Properties’ clients enjoy access to this premier New York City auction house.

•

•

• •

Founded in 1963, Doyle New York is one of the world’s foremost auctioneers and appraisers of fine art, jewelry, furniture, decorations and a variety of other categories.

Holds approximately 40 sales each year that attract a broad base of buyers and consignors from around the world.

Has a professional reputation for achieving outstanding prices at auction for clients.

Recognized for providing direct and comprehensive access to international markets and maintains an ever-expanding network of regional representatives throughout the United States including Arizona, Connecticut and Washington, D.C.

•

•

•

Committed to providing expert evaluations and personalized services to meet the individual needs of our clients.

Sales Representatives from Doyle New York are available to assess the value of your more rare or precious personal items as a complimentary service, and take valuable items under consignment for auction.

Under appropriate circumstances, Doyle New York offers a “Broomclean” service when the entire contents of a home are to be liquidated.

Doyle New York will consign the valuable property to auction, purchase the remaining property outright, deliver the items of little or no commercial value to a thrift organization, and sweep the premises “Broomclean” to be ready for closing day.

BERKSHIRE HATHAWAY HOMESERVICES

THE BOARD PACKAGE Are you tired of dealing with the stress and uncertainty of managing the application process for your potential buyers? Look no further! Our real estate team is here to offer you a stress-free and successful solution.

We understand that as a seller, your time is valuable and you want the sale of your property to go smoothly. This is why we have developed a comprehensive and strategic approach to overseeing and executing the buyer’s board application package and process.

4. We understand the importance of timing in the NYC real estate market. That’s why we have a streamlined process in place to ensure that your buyer’s application is submitted to the board in a timely manner and that all necessary steps are taken to expedite the process.

Here’s how our team can guarantee a successful and hassle-free experience for you and your buyers:

5. We keep you updated throughout the entire process, so you are always in the loop. Our team will provide you with regular progress reports and communicate any updates or changes promptly.

1. We have a team of experienced professionals who are well-versed in the board application process and are familiar with the requirements of different NYC buildings. This ensures that your buyer’s application is complete and free of any errors or omissions that may delay the process.

2. We work closely with your buyers to ensure that all necessary documents and information are gathered and organized in a timely manner. This not only speeds up the application process but also increases the chances of approval by the board.

3. Our team is equipped with strong negotiation skills to effectively communicate with the building’s board or management on behalf of your buyers. We will address any concerns or issues that may arise and provide solutions to keep the process on track.

We are dedicated to providing you and your buyers with a seamless and successful board application process. With our expertise and resources, we guarantee that your buyer’s application will be approved, and your property will close on time.

Don’t let the board application process stand in the way of closing on your property. Let our team handle it for you and experience a stress-free and successful sale. Contact us today to learn more about how we can assist you in overseeing and executing the buyer’s board application package and process. We look forward to working with you!

BERKSHIRE HATHAWAY HOMESERVICES

THE PERFECT SHOWCASE FOR MANHATTAN HOMES

We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property.

Each marketing strategy is custom-tailored to individual properties, ensuring the right resources are deployed to achieve your goals.

REMARKABLE RESULTS FOR REMARKABLE HOMES

MARKETING PLAN

The below marketing plan outlines the activities Berkshire Hathaway HomeServices will undertake to promote the property.

Marketing Service

Each property is unique and therefore our entire team helps to decide what will work best to benefit you and your home.

PRE-MARKETING PLAN

Photography: Your property will be photographed by a hand-selected private team. We only take photos on clear days and will reschedule if the conditions are not ideal. These professional photographs are multilayered exposures that are back-end edited by a separate team of specialists. Our goal is to produce images fit for the cover page of a high-end design magazine, while staying true to the nature of the property. We will not use images that misrepresent the property or could mislead a possible buyer.

We do not limit the number of photographs but also will not take more than necessary. We only use images that enhance the property; Sometimes we use five images while other times we use fifty. We use as many images as we have available that are high-quality and compliment the property.

Video: Like our photography, we have a team of specialists that will help to create a video of your property.

We use these videos to create property websites as well as in social media campaigns. We also use these videos to follow-up with potential buyers who have already seen the home. We find that videos are a valuable tool that allow these buyers to remember the home and plan their life inside the space after their visit.

Our video team use drones, dollies, and lighting to capture the true essence of your property. This can mean that your home looks like a movie studio for a few hours, but we do this to ensure we can produce a bright and clear video. Much like with the photos, the length of the video will depend on the content we capture.

Description: Our copywriter not only writes content that captures the imagination and creates desire in potential buyers but is also an expert in SEO, using terms that ensure our ads show up in online searches.

Social Media Templates: We work with an outside firm that will create a social media plan for your home prior to it being released to the market. From templates, to placement and timing, the plan is to engage with the most amount of decision makers and connecters as possible.

Postcards: In this step, we create a list of potential buyers. Our third-party platform designs these postcards and mails them once the images and copy are completed. The most important part of this step is to identify who will receive these marketing postcards.

STANDARD MARKETING PLAN

PRE-MARKETING PLAN CONTINUED

Brochures: While many firms have consistently overlooked this aspect over the last few years, we feel that brochures are still an important part of the campaign. A brochure is the takeaway piece of a potential buyer’s experience when visiting a property. While you can absolutely find this information online, we believe that a brochure is an anchor that connects the buyer with their visit. They will keep this as collateral, and it becomes a reminder of the home and the decision they will be making.

We use a third-party designer and printer for our brochures and demand the highest quality paper and print available. Like Lamborghini and Ferrari – two companies who have utilized their business – our printers understand quality and what wealthy buyers respond to.

Email campaigns: Our email campaigns are all done in-house using third-party software. Just like with any traditional mailing, the recipient list is as important as the marketing piece. We send “blasts” to both potential buyers and real estate brokers and track the percentage that open and respond to each separate campaign. Because this is done in-house, we can repeat or change the campaign as often as we see fit.

In this step we will also design the first introductory email for release on the day the property goes live. We will also assemble several other eblasts for the overall campaign.

Marketing Service THE MEIER TEAM’S WHISPER CAMPAIGN

Before going to open market, we have a soft launch. This soft launch does two things; First, it gives the presale information to some active buyers and brokers. In some cases, a buyer may step forward with a substantial offer, attempting to prevent the home from going to the open market.

Sometimes these offers are higher and/or have better terms then we could expect in the open market. Second, by testing out this offering in a limited launch, we can gather feedback and make any necessary changes before we release to the open market.

WHISPER CAMPAIGN

Eblasts: We send emails to a private list of buyers who we are currently working with at the time of release. We also email brokers who have been working to sell or market properties similar to ours in the past year.

Call Campaign: We target and call brokers and buyers who are highly active in the market specific to your home.

Social Media: We provide a sneak peak release on limited platforms, revealing a small amount of information about the property.

STANDARD MARKETING PLAN

THE RELEASE

Release Day is a big day. At this point, we will already have a list of potential buyers collected from the pre-release phase, but Release Day is the first time that the property will be made available market-wide.

WHAT HAPPENS TODAY

Websites: The property is released live on over 100 websites including all NYC based websites (Corcoran, Elliman, Compass, BHS, etc.), third-party website (Zillow, Streeteasy, Trulia, Realtor.com, etc), and other private syndications (WSJ.com, NYtimes.com, etc). Each ad will have the same style, brand, and overall look. This creates a singularity between them and, as most buyers look on multiple platforms, your property will repeatedly pop up in their search. Our team checks and tests online ads to make sure there are no mistakes or issues.

Berkshire Hathaway Release: There are over 145 additional BH owned websites in over 59 different cities and countries. Every luxury market will have digital presses of your property in their market.

Postcards: Thousands of postcards are mailed out on Release Day through our marketing partner. These postcards are sent to our private members as well as targeted individuals within the chosen demographic.

Brokerage Release: We release the property’s campaign to all three brokerage’s back-end systems. There is no MLS in NYC so we make sure your listing is placed on OLR, Real Plus, and Perchwell.

Social Media: Release Day is also the start of our social media campaigns. This includes paid and organic posts on Instagram and Facebook as well as additional marketing on LinkedIn and YouTube.

Eblasts: We also release a New-to-Market email campaign and continually follow-up with email. All email is sent through our marketing system to help capture every potential buyer and also give feedback as to who is showing interest in the home.

The Top 300: We create a list of the top 300 agents based upon their activity and production in the market associated with your home. We call these agents to advise them of the property and let them know it has been listed. These are brokers who are normally working with or talk to buyers in our demographic, and we want them to not only have your property’s information front and center, but also to have continual open communication with us.

STANDARD MARKETING PLAN

ON THE MARKET

Feedback: As an owner, you will receive ongoing feedback on a daily and weekly basis. Every Monday morning you will receive overall feedback including an analysis of traffic from the previous week. You will receive individual feedback after each showing sent to you via email or text by Brian or a team member. After the first month (if we have not already sold the property), we will have a meeting to discuss our placement in the market, the current feedback, and what changes we can implement to increase traffic, interest, and offers going forward.

Buyer Follow-up: After each showing, we continually follow-up with buyers. Brian will email and text buyers who viewed the property and/or follow-up with their brokers. In addition, we have a third-party software system which contacts the buyer directly and asks for feedback. We find that sometimes direct feedback given to a third party is more open and honest than feedback given to Brian.

Open Houses: Open houses are scheduled on a weekly basis. We prefer to schedule these five to seven days in advance as this allows more time for the market to see the advertisements and results in a larger turn out. We advertise on social media and all web platforms. In addition, we send out emails, eblasts, and postcards advertising these open houses.

Web Exposure: As we continue to market the property on 104 different websites, inside our nine different auction houses, and throughout our 1,500+ offices, we are routinely checking the ads making sure they are accurate. We also update them to ensure they are on the top of each list for every website; Many times, when an ad sits dormant on a website, it may fall to the bottom of the list, disappear completely, or become contaminated with misinformation.

Constant Communication with The Market: Like the top 300 in which we call the initial brokers who work that market, we continue to call agents.

However, now our focus is on agents with comparable listings. The goal is to get more of an up-todate insight on what is going on in the market. We like to see how much traffic and how many offers the competition is receiving. We then compare that to what we have received and make sure they are comparable. In areas where we are falling behind, we find out what the competition is doing differently.

Paid Placements: Throughout the marketing cycle, we advertise on 104 different websites. Many of these have paid enhancements. We carefully choose which enhancements to pay for and update them on both a weekly and monthly basis based on our findings.

THE MEIER TEAM

Leading the New York City real estate industry, The Meier Team expertise as your liaison brings established roots with trusted principals every step of the way. We bring value to our clients not just by bringing market identity to their spaces but by bringing peace of financial security. Our market and value acquisition analysis remains a trusted resource in our clients’ portfolios. Our vigorous presence in each borough enables the effective understanding of new market entrants and economic issues to guide our proactive approach. We stand behind our beliefs, values and standards of authentic commitment which led us to the top of our industry. We take your vested interest as our own. With us it’s not just a transaction, it’s your future.

BERKSHIRE HATHAWAY HOMESERVICES

Brian

Meier

Executive Director of Luxury Sales Office 646.680.8654 Cell 917.656.3230 bmeier@bhhsnyp.com Principal of The Meier Team at Berkshire Hathaway, Brian Meier leads the New York City real estate industry as a trusted asset to his clients and community for over three decades.

Brian has continuously risen as a leader in his industry by always putting his clients first and emphasizing the importance of authentic commitment, values, and standards. His comprehensive understanding of market identity and financial security, combined with his ability to navigate economic issues and new market entrants, sets him apart as a premier real estate liaison.

With The Meier Team, clients not only gain a trusted advisor and expert in their corner, but also a dedicated partner who is invested in their long-term success. It’s not just a transaction, it’s your future. Trust in Brian Meier and The Meier Team for unparalleled service and results in the world of New York City real estate.

The Meier Team expertise as your liaison brings established roots with trusted principals every step of the way. We bring value to our clients not just by bringing market identity to their spaces but by bringing peace of financial security. Our market and value acquisition analysis remains a trusted resource in our clients’ portfolios. Our vigorous presence in each borough enables the effective understanding of new market entrants and economic issues to guide our proactive approach. We stand behind our beliefs, values and standards of authentic commitment which led us to the top of our industry. We take your vested interest as our own. With us it’s not just a transaction, it’s your future.

After graduating from the Culinary Institute of America and spending several years in the New York City restaurant industry, where he held positions such as the Sous Chef of Cafe des Artistes and the Chef de Partie of Union Square Cafe and One If by Land, he redefined his passion for his community through unrivaled expertise in real estate.

His master intuition of the market, expertise in negotiation, and deep roots in every New York borough bring clear, transparent strategies for success to the forefront of global luxury real estate.

BERKSHIRE HATHAWAY HOMESERVICES

Jae

Gardner

Licensed Real Estate Salesperson XőåÀÊʇȣȡȣɉȣȥȝɉȥȣȤȢ ÊõõʇȢȞȣɉȢȟȡɉȠȢȟȢ ñ¨ÊݨěÆûÊě˂¿ââğûŅĘɉÀāú

As a native New Yorker with a rich background of leadership and entrepreneurial exĘÊěåÊûÀÊɊʇ H¨Êʇ 5¨ěÆûÊěʇ Ħ¨óÊğʇ ¨ʇ ÀāúĘěÊâÊûğåľÊʇ ¨ĘĘěā¨Àâʇ Ħāʇ âåğʇ Ŀāěóʇ åûʇ ěʨõʇ ÊğĦ¨ĦÊɉʇ åĦâʇâåğʇʨğğåāûʇÜāěʇĦâÊʇåûÆīğĦěŅʇ¨ûÆʇ¨ʇóÊÊûʇÊŅÊʇÜāěʇÜāěÊÀ¨ğĦåûÝʇĦěÊûÆğɊʇâÊʇú¨óÊğʇåĦʇ âåğʇ úåğğåāûʇ Ħāʇ ÝīåÆÊʇ ÀõåÊûĦğɶʇ ÀīěěÊûĦʇ ¨ûÆʇ ÜīĦīěÊʇ ÀâāåÀÊğʇ ĦâāīÝâĦÜīõõŅʇ ¨ûÆʇ Ħě¨ûğʨěÊûĦõŅɊʇâÊõĘåûÝʇĦâÊúʇû¨ľåݨĦÊʇRÊĿʇ āěóʇ åĦŅɶğʇ¿īğĦõåûÝʇú¨ěóÊĦʇ¨ûÆʇ¨ÀâåÊľÊʇĦâÊåěʇÝā¨õğɉ ʇ :¨ěľ¨ěÆʇ ûåľÊěğåĦŅʇ Ýě¨Æī¨ĦÊɊʇ H¨Êʇ Ŀ¨ğʇ ÜāěúÊěõŅʇ ĦâÊʇ ÜāīûÆÊěʇ ¨ûÆʇ #Xʇ āÜʇ ¨ʇ ĘěÊúåÊěʇ ÊÆīÀ¨ĦåāûʇÀāúʨûŅɊʇ}âÊʇ=ľŅʇJÊŅɊʇĿâåÀâʇğĘÊÀå¨õåōÊÆʇåûʇñā¿ʇěÊÀěīåĦúÊûĦʇÜāěʇ=ľŅʇLʨÝīÊʇ Ýě¨Æī¨ĦÊğɉʇ }âÊʇ ĘāğåĦåāûʇ ěÊĚīåěÊÆʇ âåúʇ Ħāʇ ú¨û¨ÝÊʇ ¨ûÆʇ āěݨûåōÊʇ āľÊěʇ Ƞȝȝʇ ÊúĘõāŅÊÊğʇ ĿâāʇÀ¨ĦÊěÊÆʇĦāʇĦÊûğʇāÜʇĦâāīğ¨ûÆğʇāÜʇÝõā¿¨õʇğĦīÆÊûĦğɉʇ}âěāīÝâʇĦâÊʇěāõÊɊʇH¨Êʇ¿ÊÀ¨úÊʇ ĿÊõõɨľÊěğÊÆʇåûʇāěݨûåō¨ĦåāûɊʇúīõĦåĦ¨ğóåûÝɊʇ¨ûÆʇú¨åûĦ¨åûåûÝʇõāûÝɨĦÊěúʇ¿īğåûÊğğʇěÊõ¨ĦåāûğâåĘğʇɪʇğóåõõğʇ âÊʇûāĿʇÊúĘõāŅğʇƨåõŅʇ ¨ğʇâÊʇĘěāľåÆÊğʇ ÀāīûğÊõʇ ĦāʇÀõåÊûĦğʇĦâěāīÝâʇ¨ʇ ľ¨ěåÊĦŅʇāÜʇĦě¨ûğ¨ÀĦåāûğɉ H¨ÊʇÝěÊĿʇīĘʇåûʇRÊĿʇ āěóʇ åĦŅʇ¨ûÆʇÀīěěÊûĦõŅʇěÊğåÆÊğʇåûʇLāûÝʇ=ğõ¨ûÆʇ åĦŅɊʇqīÊÊûğɉʇ ûʇ¨ľåÆʇ ¨ěĦğʇ¨ûÆʇĦÊÀâʇÊûĦâīğå¨ğĦɊʇâÊʇÊûñāŅğʇÀěʨĦåûÝʇúīğåÀɊʇõåğĦÊûåûÝʇĦāʇñ¨ōōɊʇ¨ûÆʇʨåûĦåûÝʇåûʇ âåğʇ āőʇ ĦåúÊɊʇ åûʇ ¨ÆÆåĦåāûʇ Ħāʇ ľāõīûĦÊÊěåûÝʇ ĿåĦâʇ õāÀ¨õʇ ğÀâāāõğʇ Ħāʇ ĦʨÀâʇ ğĦīÆÊûĦğʇ ¨¿āīĦʇ ¿õāÀóÀâ¨åûʇĦÊÀâûāõāÝŅʇ¨ûÆʇÀěŅĘĦāÀīěěÊûÀŅɉ

BERKSHIRE HATHAWAY HOMESERVICES

©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.