Meier Team Marketing Plan

A Name Revered

Worldwide

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.

What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buffett

Chairman and CEO Berkshire Hathaway, Inc.

Reputation

Matters

BERKSHIRE HATHAWAY HOMESERVICES

Two Powerful Brands

Coming Together Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm.

HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.

50,000+ agents | 1,500+ offices | 47 states 12 COUNTRIES & 3 CONTINENTS United States, Canada, Mexico, Europe, Middle East, India & Bahamas

DUBAI, UNITED ARAB EMIRATES

SAN MIGUEL DE ALLENDE, MEXICO

LONDON, ENGLAND

BERKSHIRE HATHAWAY HOMESERVICES

Proven

Results

We know that performance and reputation matter. To better serve you, we are continuously improving how we do business and earning recognition on local, national, and global levels.

THE #1 REAL ESTATE BROKERAGE NATIONWIDE HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides, based on the annual Real Trends 500.

REAL ESTATE BRAND OF THE YEAR Berkshire Hathaway HomeServices is the 2020 Real Estate Agency Brand of the Year and the Most Trusted Real Estate Brand based on the results of the Harris Poll.

WORLD’S MOST ADMIRED COMPANIES 1. Apple 2. Amazon 3. Microsoft 4. Walt Disney 5. Starbucks

BERKSHIRE HATHAWAY HOMESERVICES

6. Berkshire Hathaway 7. Alphabet 8. JPMorgan Chase 9. Netflix 10. Costco Wholesale

You Deserve A

Luxury Experience

Berkshire Hathaway, Inc. resonates as a trusted brand with affluent buyers and sellers worldwide. Our name opens doors of opportunity, exposing your home to an exclusive audience courtesy of our carefully curated marketing strategies.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

WARREN BUFFETT Chairman and CEO Berkshire Hathaway, Inc.

BERKSHIRE HATHAWAY HOMESERVICES

Manhattan Flagship Office Leadership Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents.

STEVEN JAMES

President & CEO, BHHS New York Properties

DIANE RAMIREZ

Chief Strategy Officer, BHHS New York Properties

BERKSHIRE HATHAWAY HOMESERVICES

BRAD LOE

Executive Vice President & Sales Director, BHHS New York Properties

Our

Global Network

50,000 + 318,000 REPRESENTED

NETWORK SALES PROFESSIONALS

TRANSACTION Sides

$155 Billion

1,550

IN SALES VOLUME (USD) in 2022

OFFICES

NEARLY

Berkshire Hathaway HomeServices has more than 50,000 real estate professionals and nearly 1,600 offices across 4 continents and 13 countries and territories including the U.S., Canada, Mexico, Europe, the Middle East, The Caribbean and India. Let’s discuss your real estate goals.

BERKSHIRE HATHAWAY HOMESERVICES

Global

Reach

Our international syndication strategy showcases your home to the most affluent buyers.

BHHS.COM

Where millions of buyers begin their international home search.

REALTOR.COM

Hosted by the National Association of REALTORS ® featuring a vast range of nationwide listings.

THE WALL STREET JOURNAL

Highlights the most luxurious homes in print and online editions of this world-renowned publication.

In addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.

FINANCIAL TIMES OF LONDON

Luxury listing exposure to a readership of over one million affluent subscribers.

MANSIONGLOBAL.COM

Features $1 million+ listings in three global editions – English, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.

BARRON’S

Widely-read financial publication with strong appeal to high-income property investors.

PENTA

Delivers inspiring luxury lifestyle and wealth content including exclusive real estate features.

PROPGOLUXURY.COM

The only US-based online real estate company in Asia and the fastest growing luxury property site in the China and Asia Pacific region.

JUWAI.COM

The number one real estate portal in China for those searching for homes abroad.

BERKSHIRE HATHAWAY HOMESERVICES

Maximum

Exposure

BERKSHIRE HATHAWAY HOMESERVICES

Rebny

Distribution

RLS IDX is a collaborative Agreement which displays our exclusive listing across all REBNY Internet Data Exchange (IDX) participating firms’ websites ensuring ever wider exposure to potential buyers working with other firms.

Apartments.com is the leading online apartment listing website offering renters access to information with more than 1.1M listing available.

HomeFinder is part of the top 5 sites for streaming home searches from sales to rentals including foreclosure and rent to own homes.

REA Group is the No. 1 digital advertising company specialized in residential and commercial Real Estate UrbanDigs is a premier real estate service provider for Manhattan and Brooklyn offering local analytics, personalized reports, and relevant insights.

Chalk Digital is a dedicated digital advertising partner for BHHS Sales Executives with a FREE week of listing ads, shown to potential homebuyers within a 15-mile radius on social, premium mobile & desktop sites, and phone apps.

Property Shark is a nationwide data provider of in-depth information on any US commercial and residential property.

PropertyNest is a one-stop shop, from home services, and improvement needs, with tips and insights on how to improve a credit score, qualify for mortgage and more.

Luxury Real Estate is recognized worldwide by industry leaders as the premier luxury home search site and magazine proving access to international estate and property listings.

BERKSHIRE HATHAWAY HOMESERVICES

Print Media

Strategy

SUM M E R 2022

Print advertising remains a vital component of our marketing strategy to reach mature, affluent buyers. We leverage local listing exposure and our brand presence throughout publications worldwide.

LUXURY COLLE CT I ON & R E S ORT PR OPE RT I E S

OUR PRINT PLACEMENTS REACH

2.1 Million+

COVER FEATURE

TRENDING

Magnificent Miami Waterfront Estate

The Five-Star Pied-à-Terre

ON LOCATION

FOCUS WATERFRONTIN LUXURY LIVING

Germany Leads Sustainable Living

Adventures in Vail & Los Cabos

READERS PER DAY COAST TO COAST More than 24 pages of Waterfront Escapes

TECH THAT WORKS Just For the Fun of It

ON THE COVER:

An Enchanting Caribbean Getaway

BERKSHIRE HATHAWAY HOMESERVICES

Digital Media

Strategy

We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with:

• Geographical and behavioral digital advertising • An exclusive buyer-match network • State-of-the-art social media resources • Virtual tours and consultation • Email marketing • Global Syndication • Professional image/video resources • Custom property microsites

30 Million+ VISITORS ANNUALLY

1 Billion

BRAND IMPRESSIONS ANNUALLY

160 Million CUSTOMERS AROUND THE GLOBE

BHHS.com | BHHSNEProperties.com BHHSNYProperties.com | BHHSHudsonValley.com

BERKSHIRE HATHAWAY HOMESERVICES

Original Content The Meier Report has been in circulation for over 12 years, offering unparalleled real estate data and insightes to the community monthly.

Our report is distributed to over 60,000 subscribers with 10,000 readers online.

A unique opportunity to market properties with a market leadership perspective.

The inside look on what’s actually going on in New York City Real Estate. We answer questions from listeners, gives the authentic, current market condition and each week share how to tackle the countless challenges and unpredictable situations that are part of an agent’s everyday life.

Over the last four years, we have produced over 100 episodes of the podcast.

Each episode averages between 1,500 and 2,000 listeners.

Public Relations

Strategy

Each home’s story is carefully curated, with potential exposure in:

• • • • • • •

Local print and online publications Our Company Blog Social media & social media advertising The Wall Street Journal Mansion Global New York Times The Week

We operate with the utmost discretion, putting you in control of the details we share about your home.

BERKSHIRE HATHAWAY HOMESERVICES

Comparative Market

Analysis

A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price for your home. Berkshire Hathaway HomeServices New York Properties agents are empowered with detailed analysis of comparable homes in your area. Using the valuable information, we will assist you in determine an attractive, yet realistic price for your home.

A Comparative Market Analysis highlights these types of homes in your neighborhood: ACTIVE LISTINGS These homes are currently competing with yours for the attnetion of buyers. While it is very important to review homes that are on the market, keep in mind, these homes have not yet received an acceptable offer.

UNDER CONTRACT Homes that have received an accepted an offer give a good indication of realistic pricing.

SOLD Looking at recent sales prices in your neighborhood provides the best foundation in determining your home’s most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home.

EXPIRED Homes that have gone through the agreed-upon listing period without selling may be in poor condition or received little marketing attention. Most likely, the home was priced inappropriately for the market.

BERKSHIRE HATHAWAY HOMESERVICES

Pricing Right

To Sell Quickly

PRICE TOO HIGH This home is likely to linger on the market.

AB

OV E

MA

RK

ET

VA LU E

RA

NG

E

Make the right first impression. Your home’s price will set the tone for how agents and buyers will assess your property. A home priced correctly directly impacts the length of time it spends on the market.

PRICE NEEDS ADJUSTMENT Not perceived as a good buy.

MARKET VALUE RANGE

RA

NG

E

REASONABLY PRICED In line with the marketplace.

LO W

MA

RK

ET

VA LU E

COMPETITIVELY PRICED Will attract offers faster.

BE

QUICK-SALE PRICED Will attract offers faster.

BERKSHIRE HATHAWAY HOMESERVICES

STAGING, DESIGNING, CREATING The Meier Team Does It All for You BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

We can handle all that you need to get your home ready for its sale.

STAGING • CLEANING • DETAILING • PAINTING • ORGANIZING

We do all this and more. We use the best resources and vendors. We design, we manage the process and we assist in the costs. Let us take the responsibility. Let us do what we do best.

BERKSHIRE HATHAWAY HOMESERVICES BERKSHIRE HATHAWAY HOMESERVICES

AUCTION HOUSE CONNECTION Christie’s New York Introductory Bonus Program

As an exclusive client of The Meier Team at Berkshire Hathaway, your properties will receive direct marketing and coordination with the Christie’s New York network.

With a network of over 3,000 art and antiquities sales associates, your property will be actively promoted to their private clientele of buyers and sellers.

In this process, Christie’s art representatives will receive a substantial commission, a unique advantage not available through any other brokerage or group.

BROKER AGE COMMISSION

GROSS REVENUE

REPRESENTATIVE BONUS (2.75%)

WITH AN A F F I L I AT E B R O K E R AG E

US $150,000 ( A S S UM E 3 %)

U S $ 3 7, 5 0 0 ( A S S UM E 2 5%)

US $8,375

W ITH THE MEIER TE A M

N OT APPLIC A BLE

US $150,000 ( A S S UM E 3 %)

US $ 3 7, 5 0 0

Examples

CLIENT BU YS OR SELLS U S $ 5M H O M E

Doyle New York Berkshire Hathaway HomeServices New England, New York & Westchester Properties’ clients enjoy access to this premier New York City auction house.

•

•

• •

Founded in 1963, Doyle New York is one of the world’s foremost auctioneers and appraisers of fine art, jewelry, furniture, decorations and a variety of other categories.

Holds approximately 40 sales each year that attract a broad base of buyers and consignors from around the world.

Has a professional reputation for achieving outstanding prices at auction for clients.

Recognized for providing direct and comprehensive access to international markets and maintains an ever-expanding network of regional representatives throughout the United States including Arizona, Connecticut and Washington, D.C.

•

•

•

Committed to providing expert evaluations and personalized services to meet the individual needs of our clients.

Sales Representatives from Doyle New York are available to assess the value of your more rare or precious personal items as a complimentary service, and take valuable items under consignment for auction.

Under appropriate circumstances, Doyle New York offers a “Broomclean” service when the entire contents of a home are to be liquidated.

Doyle New York will consign the valuable property to auction, purchase the remaining property outright, deliver the items of little or no commercial value to a thrift organization, and sweep the premises “Broomclean” to be ready for closing day.

BERKSHIRE HATHAWAY HOMESERVICES BERKSHIRE HATHAWAY HOMESERVICES

THE BOARD PACKAGE Are you tired of dealing with the stress and uncertainty of managing the application process for your potential buyers? Look no further! Our real estate team is here to offer you a stress-free and successful solution.

We understand that as a seller, your time is valuable and you want the sale of your property to go smoothly. This is why we have developed a comprehensive and strategic approach to overseeing and executing the buyer’s board application package and process.

4. We understand the importance of timing in the NYC real estate market. That’s why we have a streamlined process in place to ensure that your buyer’s application is submitted to the board in a timely manner and that all necessary steps are taken to expedite the process.

Here’s how our team can guarantee a successful and hassle-free experience for you and your buyers:

5. We keep you updated throughout the entire process, so you are always in the loop. Our team will provide you with regular progress reports and communicate any updates or changes promptly.

1. We have a team of experienced professionals who are well-versed in the board application process and are familiar with the requirements of different NYC buildings. This ensures that your buyer’s application is complete and free of any errors or omissions that may delay the process.

2. We work closely with your buyers to ensure that all necessary documents and information are gathered and organized in a timely manner. This not only speeds up the application process but also increases the chances of approval by the board.

3. Our team is equipped with strong negotiation skills to effectively communicate with the building’s board or management on behalf of your buyers. We will address any concerns or issues that may arise and provide solutions to keep the process on track.

We are dedicated to providing you and your buyers with a seamless and successful board application process. With our expertise and resources, we guarantee that your buyer’s application will be approved, and your property will close on time.

Don’t let the board application process stand in the way of closing on your property. Let our team handle it for you and experience a stress-free and successful sale. Contact us today to learn more about how we can assist you in overseeing and executing the buyer’s board application package and process. We look forward to working with you!

BERKSHIRE HATHAWAY HOMESERVICES BERKSHIRE HATHAWAY HOMESERVICES

THE PERFECT SHOWCASE FOR MANHATTAN HOMES

We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property.

Each marketing strategy is custom-tailored to individual properties, ensuring the right resources are deployed to achieve your goals.

REMARKABLE RESULTS FOR REMARKABLE HOMES

BERKSHIRE HATHAWAY HOMESERVICES

The Meier Team

CUSTOM MARKETING PLAN

BERKSHIRE HATHAWAY HOMESERVICES

MARKETING PLAN

The below marketing plan outlines the activities Berkshire Hathaway HomeServices will undertake to promote the property.

Marketing Service

Each property is unique and therefore our entire team helps to decide what will work best to benefit you and your home.

PRE-MARKETING PLAN

Photography: Your property will be photographed by a hand-selected private team. We only take photos on clear days and will reschedule if the conditions are not ideal. These professional photographs are multilayered exposures that are back-end edited by a separate team of specialists. Our goal is to produce images fit for the cover page of a high-end design magazine, while staying true to the nature of the property. We will not use images that misrepresent the property or could mislead a possible buyer.

We do not limit the number of photographs but also will not take more than necessary. We only use images that enhance the property; Sometimes we use five images while other times we use fifty. We use as many images as we have available that are high-quality and compliment the property.

Video: Like our photography, we have a team of specialists that will help to create a video of your property.

We use these videos to create property websites as well as in social media campaigns. We also use these videos to follow-up with potential buyers who have already seen the home. We find that videos are a valuable tool that allow these buyers to remember the home and plan their life inside the space after their visit.

Our video team use drones, dollies, and lighting to capture the true essence of your property. This can mean that your home looks like a movie studio for a few hours, but we do this to ensure we can produce a bright and clear video. Much like with the photos, the length of the video will depend on the content we capture.

Description: Our copywriter not only writes content that captures the imagination and creates desire in potential buyers but is also an expert in SEO, using terms that ensure our ads show up in online searches.

Social Media Templates: We work with an outside firm that will create a social media plan for your home prior to it being released to the market. From templates, to placement and timing, the plan is to engage with the most amount of decision makers and connecters as possible.

Postcards: In this step, we create a list of potential buyers. Our third-party platform designs these postcards and mails them once the images and copy are completed. The most important part of this step is to identify who will receive these marketing postcards.

BERKSHIRE HATHAWAY HOMESERVICES

STANDARD MARKETING PLAN PRE-MARKETING PLAN CONTINUED

Brochures: While many firms have consistently overlooked this aspect over the last few years, we feel that brochures are still an important part of the campaign. A brochure is the takeaway piece of a potential buyer’s experience when visiting a property. While you can absolutely find this information online, we believe that a brochure is an anchor that connects the buyer with their visit. They will keep this as collateral, and it becomes a reminder of the home and the decision they will be making.

We use a third-party designer and printer for our brochures and demand the highest quality paper and print available. Like Lamborghini and Ferrari – two companies who have utilized their business – our printers understand quality and what wealthy buyers respond to.

Email campaigns: Our email campaigns are all done in-house using third-party software. Just like with any traditional mailing, the recipient list is as important as the marketing piece. We send “blasts” to both potential buyers and real estate brokers and track the percentage that open and respond to each separate campaign. Because this is done in-house, we can repeat or change the campaign as often as we see fit.

In this step we will also design the first introductory email for release on the day the property goes live. We will also assemble several other eblasts for the overall campaign.

Marketing Service THE MEIER TEAM’S WHISPER CAMPAIGN

Before going to open market, we have a soft launch. This soft launch does two things; First, it gives the presale information to some active buyers and brokers. In some cases, a buyer may step forward with a substantial offer, attempting to prevent the home from going to the open market.

Sometimes these offers are higher and/or have better terms then we could expect in the open market. Second, by testing out this offering in a limited launch, we can gather feedback and make any necessary changes before we release to the open market.

WHISPER CAMPAIGN

Eblasts: We send emails to a private list of buyers who we are currently working with at the time of release. We also email brokers who have been working to sell or market properties similar to ours in the past year.

Call Campaign: We target and call brokers and buyers who are highly active in the market specific to your home.

Social Media: We provide a sneak peak release on limited platforms, revealing a small amount of information about the property.

BERKSHIRE HATHAWAY HOMESERVICES

STANDARD MARKETING PLAN

THE RELEASE

Release Day is a big day. At this point, we will already have a list of potential buyers collected from the pre-release phase, but Release Day is the first time that the property will be made available market-wide.

WHAT HAPPENS TODAY

Websites: The property is released live on over 100 websites including all NYC based websites (Corcoran, Elliman, Compass, BHS, etc.), third-party website (Zillow, Streeteasy, Trulia, Realtor.com, etc), and other private syndications (WSJ.com, NYtimes.com, etc). Each ad will have the same style, brand, and overall look. This creates a singularity between them and, as most buyers look on multiple platforms, your property will repeatedly pop up in their search. Our team checks and tests online ads to make sure there are no mistakes or issues.

Berkshire Hathaway Release: There are over 145 additional BH owned websites in over 59 different cities and countries. Every luxury market will have digital presses of your property in their market.

Postcards: Thousands of postcards are mailed out on Release Day through our marketing partner. These postcards are sent to our private members as well as targeted individuals within the chosen demographic.

Brokerage Release: We release the property’s campaign to all three brokerage’s back-end systems. There is no MLS in NYC so we make sure your listing is placed on OLR, Real Plus, and Perchwell.

Social Media: Release Day is also the start of our social media campaigns. This includes paid and organic posts on Instagram and Facebook as well as additional marketing on LinkedIn and YouTube.

Eblasts: We also release a New-to-Market email campaign and continually follow-up with email. All email is sent through our marketing system to help capture every potential buyer and also give feedback as to who is showing interest in the home.

The Top 300: We create a list of the top 300 agents based upon their activity and production in the market associated with your home. We call these agents to advise them of the property and let them know it has been listed. These are brokers who are normally working with or talk to buyers in our demographic, and we want them to not only have your property’s information front and center, but also to have continual open communication with us.

BERKSHIRE HATHAWAY HOMESERVICES

STANDARD MARKETING PLAN

ON THE MARKET

Feedback: As an owner, you will receive ongoing feedback on a daily and weekly basis. Every Monday morning you will receive overall feedback including an analysis of traffic from the previous week. You will receive individual feedback after each showing sent to you via email or text by Brian or a team member. After the first month (if we have not already sold the property), we will have a meeting to discuss our placement in the market, the current feedback, and what changes we can implement to increase traffic, interest, and offers going forward.

Buyer Follow-up: After each showing, we continually follow-up with buyers. Brian will email and text buyers who viewed the property and/or follow-up with their brokers. In addition, we have a third-party software system which contacts the buyer directly and asks for feedback. We find that sometimes direct feedback given to a third party is more open and honest than feedback given to Brian.

Open Houses: Open houses are scheduled on a weekly basis. We prefer to schedule these five to seven days in advance as this allows more time for the market to see the advertisements and results in a larger turn out. We advertise on social media and all web platforms. In addition, we send out emails, eblasts, and postcards advertising these open houses.

Web Exposure: As we continue to market the property on 104 different websites, inside our nine different auction houses, and throughout our 1,500+ offices, we are routinely checking the ads making sure they are accurate. We also update them to ensure they are on the top of each list for every website; Many times, when an ad sits dormant on a website, it may fall to the bottom of the list, disappear completely, or become contaminated with misinformation.

Constant Communication with The Market: Like the top 300 in which we call the initial brokers who work that market, we continue to call agents.

However, now our focus is on agents with comparable listings. The goal is to get more of an up-todate insight on what is going on in the market. We like to see how much traffic and how many offers the competition is receiving. We then compare that to what we have received and make sure they are comparable. In areas where we are falling behind, we find out what the competition is doing differently.

Paid Placements: Throughout the marketing cycle, we advertise on 104 different websites. Many of these have paid enhancements. We carefully choose which enhancements to pay for and update them on both a weekly and monthly basis based on our findings.

BERKSHIRE HATHAWAY HOMESERVICES

2023

Recognitions

The Meier Team is proud to be featured in the Wall Street Journal Real Trends top 250 teams in America for its 15th year with a total of $259,037,000 in sales during 2022.

SUCCESS RATE

% LISTINGS SOLD Source: Streeteasy

64.2%

91.6%

TOTAL NYC MARKET

THE MEIER TEAM

PRICING EDGE

% BELOW INITIAL ASK Source: Urban Digs & Perchwell Inc.

9.7%

TOTAL NYC MARKET

4.1%

THE MEIER TEAM

TIME URGENCY AVERAGE DAYS ON MARKET Source: Streeteasy

224

TOTAL NYC MARKET

78

THE MEIER TEAM

BERKSHIRE HATHAWAY HOMESERVICES

THE MEIER TEAM

Brian Meier is a Principal of the Meier Estates & Ventures Team at Berkshire Hathaway HomeServices New York Properties. Over the past three decades, they have sold more than 2,000 properties, becoming one of the most recognized real estate leaders in New York City.

Brian has proven himself as one of the most knowledgeable in the business with a deep understanding of the market and expertise in negotiation. He brings a clear, transparent process of strategy for success to his clients whether buying, selling or with developments.

Brian started his work in real estate twenty years ago after graduating from the Culinary Institute of America and spending several years in the New York City restaurant industry, where he held positions such as the Sous Chef of Cafe des Artistes and the Chef de Partie of Union Square Cafe and One if By Land.

BERKSHIRE HATHAWAY HOMESERVICES

Brian

Meier

Executive Director of Luxury Sales Office 646.680.8654 Cell 917.656.3230 bmeier@bhhsnyp.com Principal of The Meier Team at Berkshire Hathaway, Brian Meier leads the New York City real estate industry as a trusted asset to his clients and community for over three decades.

Brian has continuously risen as a leader in his industry by always putting his clients first and emphasizing the importance of authentic commitment, values, and standards. His comprehensive understanding of market identity and financial security, combined with his ability to navigate economic issues and new market entrants, sets him apart as a premier real estate liaison.

With The Meier Team, clients not only gain a trusted advisor and expert in their corner, but also a dedicated partner who is invested in their long-term success. It’s not just a transaction, it’s your future. Trust in Brian Meier and The Meier Team for unparalleled service and results in the world of New York City real estate.

The Meier Team expertise as your liaison brings established roots with trusted principals every step of the way. We bring value to our clients not just by bringing market identity to their spaces but by bringing peace of financial security. Our market and value acquisition analysis remains a trusted resource in our clients’ portfolios. Our vigorous presence in each borough enables the effective understanding of new market entrants and economic issues to guide our proactive approach. We stand behind our beliefs, values and standards of authentic commitment which led us to the top of our industry. We take your vested interest as our own. With us it’s not just a transaction, it’s your future.

After graduating from the Culinary Institute of America and spending several years in the New York City restaurant industry, where he held positions such as the Sous Chef of Cafe des Artistes and the Chef de Partie of Union Square Cafe and One If by Land, he redefined his passion for his community through unrivaled expertise in real estate.

His master intuition of the market, expertise in negotiation, and deep roots in every New York borough bring clear, transparent strategies for success to the forefront of global luxury real estate.

BERKSHIRE HATHAWAY HOMESERVICES

Corey

Mittenthal

Licensed Real Estate Salesperson Office 646.680.8658 Cell 718.736.5758 cmittenthal@bhhsnyp.com

As a native born and raised in New York City and a passion for real estate, Corey leads each one of his clients with knowledge, experience and expertise. Specializing in sales and rentals throughout Manhattan, Brooklyn and Queens and backed by The Meier Team’s strong history leading the New York real estate industry, the expertise he brings to each transaction is a leading factor for his client’s success. “My client’s understand that I will literally work 24/7 to get them the best deal possible. They understand that my persevering attitude and expertise will afford them a victory no matter what kind of market or time of year”. Tailoring his customer service to match the client’s needs, for Corey it’s not cliché to say the client always comes first. Corey and The Meier Team’s track record for success is built on its access to thousands of listings throughout the New York City Area and established relationships with an extensive network of agents/firms both nationally and internationally that connect each need, no matter the location, price or size. Bringing experience, innovative thinking and an unmatchable track record he ensures every renter, buyer or seller’s investment is in safe hands. A long time resident of the Upper East Side, you can count on Corey to know the up to minute happenings. Whether it’s finding out about the new hotspot in the neighborhood or getting the scoop on the current market condition, reach out to the agent that lives and breaths the New York City real estate market,

BERKSHIRE HATHAWAY HOMESERVICES

Apple

Christie-Wallace

Licensed Real Estate Salesperson Office 646.677.9374 Cell 347.443.4798 achristiewallace@bhhsnyp.com

Apple is a Sales Specialist on one of the top teams in NYC Luxury Residential Sales, The Meier Team at BHHS. Her success stems from her genuine and charismatic personality, BS radar, and outstanding negotiation skills. With years of experience in sales, technology and education, Apple brings an exciting and fearless approach to finding the right property for her clientele. You can describe her as the real estate matchmaker! After receiving her BSc in Information Technology, this Jamaican native moved to Japan where she studied the Japanese culture and language for five (5) years. Her experiences in Japan have honed her skills as a problem solver, communicator, and educator, skills that make her an excellent agent to work with. Apple is an avid traveler, having visited many different countries. Now she calls New York her second home.

Apple believes New York City to be a hub of architecture, culture and style. Arguably, there is no other city more enriched in diversity and creativity, and the beauty of New York is that it can be the perfect place for ANYONE. It’s a no brainer why Apple moved here and why many people want to buy property here.

Get to know Apple: Join her at the gym or if you’re feeling spicy, at a pilates class. Bike with her through the neighborhoods in Manhattan, or have a cup of coffee/green tea with her in the West Village, as she shows you why you chose her as your agent!

BERKSHIRE HATHAWAY HOMESERVICES

Bruce

Goveia

Licensed Real Estate Salesperson Office 646.680.8659 Cell 646.232.1031 bgoveia@bhhsnyp.com

Bruce is a dedicated, professional, and savvy agent who combines an extensive background in sales and business management, with a genuine interest in cultivating unique relationships with his clients and colleagues. While his entrepreneurial forays have equipped him with an intuitive ability to strategically market properties, negotiate profitable deals, and maximize returns, Bruce views himself not as a salesperson, but rather an expert resource who helps his buyers and sellers navigate the complex and fast-moving New York City real estate market.

A native of Toronto, Canada, Bruce spent five years in California before making his way to New York in 1996. Like many other non-native New Yorkers, he arrived for a two year assignment, fell in love with the city and never left. After a decade or so renting in several Manhattan neighborhoods, Bruce and his young family purchased a home in Park Slope, Brooklyn. It’s a familiar story - renters decide it’s time to buy, search throughout Manhattan, find nothing in their price range and decide reluctantly to look at Brooklyn. You know the rest… they found an amazing apartment in a Brownstone, fell in love with Brooklyn and swear they are never leaving.

Along with his own unique insight and experience, Bruce’s clients benefit from the invaluable expertise and influence of Berkshire Hathaway HomeServices New York Properties Group’s Meier Estates & Ventures Team, ranking in the top 0.5% of residential real estate teams in the country, and the number one team by transactions in New York for the past five years. In his current role at Christie’s International Real Estate Group, Bruce works throughout Manhattan and Brooklyn with a diverse clientele ranging from renters and first-time buyers and sellers, to re-sellers and investors looking to buy, renovate, or sell. As a Brooklyn resident himself, Bruce has observed the tremendous growth throughout Brooklyn and is excited to be a part of it.

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Krisstopher

Valcin

Licensed Real Estate Salesperson Office 646.680.8651 Cell 347.805.7253 kvalcin@bhhsnyp.com

Krisstopher Valcin is at your service! This solution-oriented hustler is a New York native.

He personifies the city; fast paced and going nonstop, with a strong work ethic and a fighting spirit. Prior to joining Berkshire Hathaway HomeServices New York Properties, Krisstopher was a broker at LPG , and was also district leader of one of the largest financial services marketing organizations in North America. What Krisstopher loves about sales is having the ability to find solutions for his clients. He will work tirelessly to make sure that your needs are met and will over-deliver on your expectations.

With his extensive experience in sales, one belief that is to his core is his relationship with his customers and fulfilling their short and long term goals. The end result is always a return client and referrals with whom he can extend the same service. If dedicated service with optimal results is what you’re looking for, contact Krisstopher so he can go to work for you!

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John

Guerrero

Licensed Real Estate Salesperson Office 646.680.8657 Cell 832.398.2334 jguerrero@bhhsnyp.com

Born in vibrant Venezuela, John Guerrero’s journey from the world of international tennis to the realm of real estate is a testament to his dedication, determination, and unwavering commitment to excellence. A former top 200 player in the ITF world junior rankings, John’s competitive spirit and passion for achieving greatness have seamlessly translated into his thriving career as a trusted real estate agent with the prestigious Christie’s International Real Estate Group.

John’s impressive athletic prowess and determination led him to NCAA Division 1 men’s tennis at the University of New Orleans and Lamar University, where he not only honed his skills on the court but also earned a degree in Finance. Since his foray into real estate in 2016, John has rapidly become a respected figure within the NYC real estate scene. As a trusted agent, he manages an impressive portfolio of approximately 60 exclusive rental units spread across the dynamic neighborhoods of Manhattan and Queens. John’s impressive track record includes successfully brokering countless deals, representing a diverse range of clients including buyers, sellers, tenants, and landlords.

John’s unique blend of athleticism, coaching experience, and financial acumen makes him a standout in the real estate world. He firmly believes that a great agent is one who guides, educates, facilitates, and coaches clients through the intricacies of the NYC real estate market. John’s mission is to empower his clients with the knowledge and confidence they need to make informed decisions that lead to their real estate success.

When he’s not navigating the complexities of the NYC real estate landscape, John continues to champion his love for tennis and embraces the same spirit of excellence and determination that have driven him throughout his remarkable journey.

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Doron

Berenholtz

Licensed Real Estate Salesperson Office 646.680.8692 Cell 718.344.2668 doronberenholtz@bhhsnyp.com

Doron treats his real estate clients like family and does everything in his power to fulfill their needs while making the buying or selling process as simple as possible. “I will work around the clock for my clients, and go above and beyond to find their dream home or sell their property in the shortest time possible.”

Good karma and positive vibes are what he believes in, and how he operates every day. That along with strong listening, market knowledge, hard work, and dedication, make him the right real estate agent any customer or client would put their trust in.

Working throughout Brooklyn, Bronx, Queens, and Manhattan, Doron delivers an exceptional level of service for which he’s always been known. In addition, he specializes in distressed and investment properties with direct access to cash buyers. Born and raised in Fresh Meadows, Queens, and currently residing in Greenpoint, Brooklyn, he’s enjoyed this great city from a variety of places and perspectives.

Doron also lived in Israel and Australia gaining insight into other cultures. His life experiences have been many, and memorable. Shortly after high school, he volunteered in the military, passing rigorous tryouts to serve in a special operations unit specializing in reconnaissance and counter-terrorism, and was the combat medic for his team. Spending three years in an intense unit taught him attention to detail, time management, organization, care for those around him, and how planning and timing are crucial to achieving your goals/mission. He took those skills to the professional world of business development/customer service for many years, which set him up to maximize his potential in real estate.

As for higher education, Doron studied abroad at Tel Aviv University for a semester, as well as at George Washington University. He ultimately settled in NYC, graduating Magna Cum Laud with a Bachelor of Science in International Business from New York University. Bilingual in English and Hebrew, Doron is also starting to learn Spanish. He has traveled to over 30 countries and enjoys being outdoors, hiking, cycling, snowboarding, and practicing yoga (yin yoga especially!)

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Jae

Gardner

Licensed Real Estate Salesperson Office 646.680.8675 Cell 516.524.3525 jaegardner@bhhsnyp.com

As a native New Yorker with a rich background of leadership and entrepreneurial experience, Jae Gardner takes a comprehensive approach to his work in real estate.

With his passion for the industry and a keen eye for forecasting trends, he makes it his mission to guide clients’ current and future choices thoughtfully and transparently, helping them navigate New York City’s bustling market and achieve their goals.

A Harvard University graduate, Jae was formerly the founder and CEO of a premier education company, The Ivy Key, which specialized in job recruitment for Ivy League graduates. The position required him to manage and organize over 300 employees who catered to tens of thousands of global students. Through the role, Jae became well-versed in organization, multitasking, and maintaining long-term business relationships – skills he now employs daily as he provides counsel to clients through a variety of transactions.

Jae grew up in New York City and currently resides in Long Island City, Queens. An avid arts and tech enthusiast, he enjoys creating music, listening to jazz, and painting in his off time, in addition to volunteering with local schools to teach students about blockchain technology and cryptocurrency.

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Corinne

Newton

Administrative Coordinator Office 646.680.8654 Cell 631.896.2447 cnewton@bhhsnyp.com

Corinne is the Administrative Coordinator for the Meier Team. With an impressive background spanning various industries, Corinne brings a wealth of experience and a unique skill set to the world of real estate.

Corinne spent five successful years as a real estate agent on Long Island, providing her with a deep understanding of the local market. This experience enables her to offer valuable insights and expertise to clients seeking luxury properties. Her hands-on approach has honed her ability to navigate the intricacies of real estate transactions with precision and finesse.

In addition to her real estate career, Corinne worked as a proofreader and editor. This attention to detail is a hallmark of her professional approach, ensuring that all aspects of the real estate process, from contracts to marketing materials, meet the highest standards of excellence.

With an impressive 20-year tenure in the restaurant business, Corinne brings invaluable managerial skills to her role. This background has instilled a commitment to exceptional customer service and a keen understanding of the importance of building lasting relationships. Such skills are seamlessly integrated into Corinne’s approach, enhancing the client experience and setting the Meier Team apart in the luxury real estate landscape.

Corinne is a devoted parent to two boys and a proud resident of Warwick, New York, a quaint town north of New York City. A dedicated reader, Corinne finds solace and inspiration in books, fostering a well-rounded perspective that enriches both her personal and professional life.

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Amanda

Barba

Junior Partner of The Meier Team At Berkshire Hathaway HomeServices New York Properties Cell 805.679.3749 amandabarba@bhhsnyp.com

With experience in real estate spanning two of the nation’s most dynamic markets, Amanda brings a unique perspective and invaluable expertise to every transaction.

Beginning her career in sunny California, she honed her skills in residential sales, specializing in guiding clients through the complexities of the state’s diverse real estate landscape.

Amanda’s journey in commercial leasing provided her with a deep understanding of investment opportunities and market trends across California. This experience laid the foundation for her transition to the bustling real estate scene of New York City, where she embarked on a new chapter focused on luxury condos and co-ops.

In the heart of NYC, Amanda has established herself as a trusted advisor, leveraging her knowledge of both West Coast and East Coast markets to successfully navigate clients through Manhattan’s competitive real estate market. Whether buying, selling, or investing in property, her commitment to delivering exceptional service and achieving optimal results remains unwavering.

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