Eikund lookbook - issue 01

Issue 01

2022

Issue

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Table of content 01 The eikund way.........................................................06 02 The treasure hunt....................................................10 03 The complexity of simplicity.............................12 04 A welcoming embrace.........................................20 05 Krysset lounge chair..............................................26 06 Eikund X Whatson..................................................28 07 Craftsmanship is art..............................................34 08 Designers......................................................................38 09 Collection.....................................................................46 A love story.........................................................................50

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We collect stories.

Pieces of forgotten history pieced together once again.

The eikund

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way 06

As a Norwegian company Eikund is surrounded by magnificent nature in all directions.

What we see every day is never taken for granted, it inspires us to always improve and do better.

Sustainability plays a key role in all our processes, whether it concerns material sourcing, manufacturing solutions, quality control or logistics.

These are the five promises we always hold ourselves accountable to: 01. CREATING LASTING PRODUCTS 02. RESPONSIBLE SOURCING 03. REDUCE CO2 EMISSIONS 04. REDUCE TOXIC CHEMICALS 05. SOCIAL RESPONSIBILITY

Read more at eikund.com

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We take our design legacy seriously and we aim to always tell the unique story of every product we release. A story adapted to, and honouring, the time that we live in. We are proud to launch our Norwegian classics into a new and sustainable future.

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02 The treasure hunt

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With every product we launch, there’s countless hours spent searching through old lofts for the original drawings. A large number of coffee cups consumed in search of the authentic story. And then the real work begins.

To re-launch a classic there is the aspect of telling its unique story, yet in a contemporary context.

There’s always an option to improve certain elements due to the evolution of materials as well as production methods.

It’s the art of staying true to its originality, while at the same time recognizing the innovations of our time that will make these new editions timeless – in design and durability.

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03 The hunter chair

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The complexity of simplicity Simplicity is the result of all the hard work that goes into the Hunter Chair. There’s an air of effortlessness to this chair, yet so much effort has gone into this iconic classic.

The smell of the organically tanned leather.

The carefully sourced buckles.

The smooth transitions of the wood.

And of course, its overall level of craftsmanship.

It’s all in the tiny details; that by not being visible is so crucial for the feeling of this chair.

Designed in 1960

by Torbjøn Afdal

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There’s a certain rarity when it comes to the design, the materials, the production and the history of this product – the traces of elegance and sophistication.

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Veng arm chair With the stunning sculptural and chief-looking appearance the Veng arm chair has a strong personality and an expressive look.

Designed in 1960

by Torbjørn Bekken

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Veng lounge chair The Veng lounge chair is both elegant and bold at the same time and is one of the most dramatic chairs Torbjørn Bekken designed.

Designed in 1960

by Torbjørn Bekken

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We collect stories Pieces of forgotten history.

Pieced together once again.

Our mission is to share Norwegian design classics with the world. Classics found in a loft, in a barn, or in a drawer – hidden behind old photographs and forgotten memories.

A welcoming

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embrace 20

The Fluffy chair is an invitation.

An invitation to sit down, relax and to take a deep breath.

It’s also an invitation to be a little extra you – to not care too much about what others think, to bask in your own uniqueness.

This is the perfect example of how to honour a design legacy while at the same time bringing a modern touch to the final product – a little bit of edge.

Designed in 1954

by Fredrik A. Kayser

Fluffy is the star of the show, no doubt.

One can almost say that this is the essence of Norwegian luxury. Whilst in some parts of the world luxury is shiny or sparkly. This kind of luxury is slightly different.

It’s about nature, about natural materials, the lines, and the craftsmanship. And it’s also about comfort. A comfortable piece of Nordic luxury.

This is our welcoming embrace – to you.

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If there’s something to be said about the Fluffy lounge chair, it’s that you can’t miss it. It has that personality as someone immediately making eye contact, with arms wide open offering the biggest hug, just for you.

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Broadway lounge chair With its turned siderails pointing upwards as horns the Broadway lounge chair makes a strong statement. This is a chair that won Torbjørn Afdal a gold medal at the craftsmanship fair “So Wohnt Europa” in Munich in 1959.

Designed in 1958

by Torbjørn Adfal

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Hertug dining chair Hertug is an elegant dining chair recognisable by the lines between the backlegs and backrest. Fredrik A. Kayser designed Hertug with a simple and organic form to make it fit into all kinds of interiors.

Designed in 1959

by Fredrik A. Kayser

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05 Krysset lounge chair

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Krysset is a Norwegian design icon with a distinguished cross- legged expression.

The crossed legs shape the overall structure of the chair with darker wooden nails in the joints enhancing the crafted beauty. The backrest is stretched out like a sail by a piece of leather sewn to the frame.

A true classic.

Designed in 1955

by Fredrik A. Kayser

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Rebels of their time Eikund x Whatson

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06 Limited Edition

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Eikund X Whatson A classic wasn’t born a classic – they were rebels of their time. Kind of like how Whatson is perceived today: an art rebel, doing things his own way – with great success.

Some of our designers came from a background influenced by art, and we believe classics are often formed in that sweet spot between creativity and craftsmanship.

Contemporary of their time, merged with contemporary of our time; a tribute to innovation and individuality.

To bring a little bit of an edge to these design classics; it feels appropriate and almost like a way to honor their once pioneering nature.

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“I think we have the same approach to things; It’s about quality rather than quantity. In the end it’s all about the craftsmanship».

– Martin Whatson about Eikund

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Our collaboration with Whatson is a result of premium quality from two different worlds as well as shared values and common beliefs.

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Craftsmanship

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is art 34

It’s the art of staying true to the originality, while at the same time recognizing the innovations of our time.

The art of choosing quality, again and again.

And it’s the art of making something timeless – in design and durability.

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Age with grace – every piece is made to last A truly great product should stand the test of everyday use, become increasingly more beautiful the longer you have it, and consequently outshine all other trends.

All Eikund products have that attention to detail which makes you love them now and even more in the years to come.

That is the difference between a simple trend-driven product and an object that is made with craftsmanship in mind.

The patina on a surface caused by long handling, and the accumulation of wax, soil, stains, and oils that human hands have made over the course of many years, cannot be faked since it is the effect of time. This is what it means to age with grace.

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The respect for natural materials is the beating heart of eikund Natural resources are inherently more eco-friendly than artificial counterparts.

We are proud to say that our furniture range has its key building blocks made of natural components. We use sustainably sourced wood with a clear traceability, leather and textile that has several different certificates stating its natural processes.

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Designers

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1950 - 1960 38

We aim to be extraordinary.

To be edgy and honest in our pursuit to bring our Norwegian legacy back to life.

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Arne Tjomsland

Torbjørn Bekken

Arne Tjomsland was a selftaught creator originally working with advertisement and toy design. He gave shape to animals from the Nordic fauna, as well as Inuits and Vikings, in wood and whalebone. He received a Gold medal for his creations in the 1957 Deutsche Handwerksmesse in Munich.

The Norwegian designer Torbjørn Bekken played a significant part in the design trends of the 1950-60s. All Scandinavian countries had a love for wood and it was the obvious choice at the time.

Bekken was a person who got his influence from pure function in combination with interior styles.

Designers

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Torbjørn Afdal

Sigurd Resell

Torbjørn Afdal had a combination of art and tradition in his work, with a talent of utilizing the natural possibilities of wood. . Among those who purchased Afdal’s design were First Lady Jacqueline Kennedy and the Japanese Emperor, and he later designed the office of Norwegian Prime Minister Gro Harlem Brundtland.

Sigurd Resell was one of the country’s most formidable furniture designers in the 1950s and 60s. What characterizes his furniture more than anything is an elegant and logical construction. He received nine different awards at various competitions and exhibitions at home and abroad.

Fredrik A. Kayser

Svein Ivar Dysthe

Fredrik A. Kayser is a wellloved furniture designer from the Scandinavian Design period of the midtwentieth century. His furniture is characterized by elegant design and material sensitivity, with a rare sense of proportions and composition.

Kayser was inspired by the trends of the time, but always managed to give his creations a unique personal touch, with elegance that made them instant classics.

Sven Ivar Dysthe is a Norwegian industrial designer who is especially known for his furniture. His furniture is characterized by elegant and modern design, all products are minimal in form and material use. He loved to explore new and modern techniques.

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Collection

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Jaer Designed in 1959 by sigurd Resell

Evja Designed in 1958

by Torbjørn Bekken

Evja Designed in 1958

by Torbjørn Bekken

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Era Designed in 1956

by Sven Ivar Dysthe

Øya Designed in 1956

by Sigurd Resell

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Because in the end Eikund is a love story.

It’s the edgy, classic, and honest love story of highquality craftsmanship and Norwegian design.

Issue 01

2022