LGRCVB Quarterly Report (Q3 2023)

QUART ER LY

R E P O RT JULY - S EPT EM B ER 20 23

Lake George Regional Convention & Visitors Bureau

ADDRESS:

CONTACT:

PO Box 272 Lake George, NY

Phone : 518-668-5755 Email : lgrcvb@lakegeorgechamber.com

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LGRCVB | Q3 2023

Key Performance Indicators Key Performance Indicator

Q3 2023

Q3 2022

YTD 2022

2022 Total

34

YTD 2023 2023 % 2023 of Target Year End Target 128 84% 153

Leads

24

98

118

Booked Attendees

6,398

17,117

53%

32,600

4,400

21,900

32,000

Definite Room Nights

6,894

16,372

95%

17,200

23,100

10,800

16,600

Economic Impact*

$7.7M

$22.8M

57%

$40M

$33.7M

$24.9M

$37M

Meetlakegeorge.com 20,190 visits

68,497

86%

80,000

7,500

20,000 36,000

125,396

668,521

33%

2M

269,200 364,207 527,000

Social Media Reach **

* EEI Type updated based on inflation July 2023 * * Updated statistics for Q3 . Meta-based social media analytics changed to organic and paid “reach” vs. impressions, creating a significantly lesser number

The LGRCVB is pleased to present the Quarterly Report for July 1 - September 30, 2023.

All programs and services tie back to LGRCVB’s 2023 Sales and Marketing Plan and drive toward the imperative to increase visitor-related economic impact through five core markets: Meetings, Sports, Weddings, SMERF (Social, Military, Educational, Religious and Fraternal Organizations) and Group Tour.

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LGRCVB | Q3 2023

A Closer Look YTD 2023 vs Target Goal

Q3 2023 vs Q3 2022

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LGRCVB | Q3 2023

Q3 Highlights of events that occurred from July 1 to September 30, 2023

5.6K

$9.9M Economic Impact

Attendees

3.2K Room Nights Booked

Alpha Win Triathlon

Referrals

Assisted Alpha Win Lake George Triathlon with booked business - bringing in over 3,500 visitors, including almost 900 athletes participating in the race with an economic impact of $1.6M. Provided several convention services, including; pre-race welcome signage, on-site registration, microsite, press release, promote the event and boost registration.

Provided almost 150 partner referrals to 14 groups - assisting wedding groups, family reunions, and meeting/event planners.

Referrals included: accommodations, restaurants, activities, and transportation options.

Group Tour

Sports Events

Booked 10 Bus Tours to date from 4 different states and Canada with economic impact of over $232K. Also, provided digital itineraries, referrals, and sent outreach for step-on guides.

Hosted Alpha Win Triathlon, Firecracker Baseball, Diamond Kings Baseball, War on the Water Boxing Event, New York USBC Senior Women’s Bowling Tournament, with a total economic impact of close to $11M.

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LGRCVB | Q3 2023

Sales Activities Attended several networking events with state, regional and national membership organizations. Met with local meeting planners in the Capital Region to gain insights on future DMO events and to gauge interest in meetings and trade show efforts.

Also attended the NYSDMO Statewide meeting on Long Island, NY. Met with Ross Levi, ILNY Executive Director and viewed presentations by Andrew McCleod from Simpleview.

.

Meetings & Events

Sports

Group Tour

•

Hosted 7 meetings and 5 weddings during the quarter.

•

Hosted 6 sports events during the quarter.

•

Hosted 7 Group Tours during the quarter.

•

Booked 9 meetings and conventions for upcoming business.

•

Booked 6 sports events for upcoming business.

•

Booked 2 Group Tours for upcoming business.

•

Provided 12 partner referrals to group tours looking for activities, dining, and other services in the area.

•

Secured bid for NYS Assoc. of County Directors of Real Property Tax Services with over 75 attendees at the Courtyard

by Marriott for October 2024.

•

Assisted in eliminating 3rd party booking service with local Adirondack Youth Hockey Association (AHYA).

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LGRCVB | Q3 2023

Trade Show Attendance Meetings

Sports

Attended Empire State Society of Association Executives (ESSAE) Annual Conference and Trade Show in Albany, NY. Attended three appointment-based trade shows: Smart Meetings Northeast Regional Event in New York City, NY, Connect Marketplace in Minneapolis, MN, and Small Market Meetings in Cedar Rapids, IA.

Attended two appointment-based trade shows for the sports market: S.P.O.R.T.S, The Relationship Conference in South Bend, IN and Connect Marketplace, Sports in Minneapolis, MN.

Meetings Market 18 Appointments Sports Market 12 Appointments Meetings Market 15 Appointments Sports Market 20 Appointments Meetings Market 19 Appointments

179+ Connections

generated from trade show attendance in Q3 Page

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LGRCVB | Q3 2023

Marketing & Communications 20K Visitors on meetlakegeorge.com

148K Website Page views

Organic E-Blasts Meet in the Mountains of Lake George, New York So Much to Do in Lake George, New York!

Experience Memorable Meetings in the Lake George Area Seasonal Events and Activities in Lake George, New York Sports Facilities Update in the Lake George Area Retreat with your Group in the Lake George Area

On the Blog “5 Things to Consider When Planning a Sports Event!”

125K

“Queensbury School’s New Turf Field is Now Open”

Social Reach

“Sports Facility ‘’Snapshot’’

“The Lake George Area is Your “Sport-cation” Destination” “LGRCVB Provides Free ServSafe Training to Local Employers “

3,200 views Social Media

Advertising & Digital

Focus on corporate and association markets through LinkedIn ads with lead generation form for conversions.

Generated 5 leads from planners requesting a direct sales call.

Advertising - Presence in several print ads in various regional and national market segments: Sports, Corporate/ Meetings, Group Tour, and Weddings.

Media Publications - Sports Destinations Management, Northstar Meetings Group, Albany Business Review, Corporate Meetings & Incentives, NY by Rail, Saratoga Bride, USAE News, Smart Meetings, Springfield Republican, Post Star, Sun Community News, Times Union

More than 37K organic reach on Facebook and over 240 Facebook and 1,200 Instagram followers for @meetlakegeorge handle. Expanded to Tik Tok short form videos.

Boosted client events to promote registrations and brand awareness of events in the Lake George Area on Facebook and Instagram.

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LGRCVB | Q3 2023

Press The LGRCVB uses the Meltwater platform to track Advertising Value Equivalency (AVE): Typically, AVE’s are calculated from a range of metrics such as comparing the equivalent cost of coverage in a publication based on paid advertisements.

Potential reach gives insight into the number of potential viewers that have been exposed to an event or topic. Articles and Mentions measures media exposure.

800M

$7.5M

60+

Potential Reach

AVE

Articles & Mentions

Highlights Coverage in more than 60 publications in local and regional markets.

Topics covered: Hospitality, Lake George Scrabble Tournament, Lake George Triathlon, Cauldron Cup Soccer Tournament, General Tourism and Events.

Top Keywords

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LGRCVB | Q3 2023

Convention Services

8K

6 Microsites developed

146

23

Events Serviced

Current and Future Attendees Served

Partner referrals distributed to clients

Site Visits activity planning, and Lake George Area promotional materials.

Facilitated site visits for SUNYRA to 4 partner properties and for the New York State Association of County Directors of Real Property Tax Services to 3 partner properties.

Six microsites developed for booked events with 450 views from visiting attendees. Provided 1,000+ welcome bags for those events serviced in the quarter.

Volunteer Opportunity Facilitated and coordinated volunteer opportunity with Big Brothers - Big Sisters of the Southern Adirondacks for SK Capital Partners to donate backpacks with school supplies for local children.

“I’ve worked with multiple CVB’s and Chambers, and the LGRCVB has been by far the most knowledgable and helpful”.

- Tommy Struzzeri, CEO Alpha Win Racing

Services Provided services to 23 groups including; Lake George Music Festival, Lake George Triathlon, Pennsylvania Bar Association - providing welcome signage, partner referrals, press release, social media, promotion, Page

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Alpha Win Lake George Triathlon Registration

LGRCVB | Q3 2023

Community & Partners Online Convention Calendar Created online resource for partners to access an up to date online Convention Calendar, fed from Simpleview CRM. Calendar is available on meetlakegeorge.com.

Winter Experience Crowdriff’s SEE Conference in Denver, Colorado

Crowdriff SEE Conference

Worked with Warren County Winter Coalition on providing a Winter Pass through the Bandwango platform.

Group Tour

Crowdriff’s SEE (Sights, Experiences, and Emotions) conference was an annual event focused on destination marketing and tourism. Crowdriff is a visual marketing platform used by destination marketing organizations (DMOs) to collect, curate, and showcase user-generated content (UGC) and other visuals to promote tourism and travel. This year’s conference was held in September in Denver, Colorado.

Assisted 50th Anniversary Balloon Festival planning committee with bus access to the festival. Collaborated with Warrensburg Chamber of Commerce on bus tours, parking, and itinerary planning for buses coming for the World’s Largest Garage Sale.

Monthly LGRCVB Meetings Held in-person meetings at various partner venues in July (The Bond 1786, Warrensburg), August (Adirondack Winery Queensbury), and September (SAIL, Queensbury) for a total of 46 attendees.

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LGRCVB Meeting at The Bond 1786 in Warrensburg

PR Content Stream highlights from Q3 Date

Headline

Date

Reach

Headline Reach Fort William Henry charges ahead with plan to host Lake

AVE

AVE $

27-Aug-2023 George winter light show 5,607,952 14-Jul-2023 Warren County ‘Heroes of Hospitality’ to be honored 1,615,905 28-Aug-2023 8 Great Lakeside Beaches in the USA 1,437,515 30-Aug-2023 Cauldron Cup calls soccer teams to Fort Ann in October 607,177 01-Sep-2023 Summer fun winds down in the Capital Region 595,832 10-Aug-2023 Lake George Triathlon hits the water on Sept. 2-3 595,832 28-Sep-2023 Lake George to host Scrabble tournament 363,997 I Thought I Could Beat a Scrabble Champion but Found

$51,873.56 $14,947.12 $13,297.01 $5,616.39 $5,511.45 $5,511.45 $3,366.97

27-Sep-2023

Out There’s No F in ‘Way’ Cauldron Cup youth soccer tournament returns to

233,676

$2,161.50

04-Sep-2023 31-Aug-2023

Golden Goal Lake George Triathlon returns for 17th year Glens Falls making ‘strong bid’ for State Boys Basketball

184,307 184,307

$1,704.84 $1,704.84

22-Sep-2023

Tournament Moment Factory to work with winter attractions, parking

147,302

$1,362.54

15-Sep-2023 a concern 147,302 11-Aug-2023 Simpson hosts Tourism Task Force event 65,458 30-Aug-2023 Cauldron Cup calls soccer teams to Fort Ann in October 30,751 28-Sep-2023 Competitive Scrabble in Lake George this October 472

$1,362.54 $605.49 $284.45 $4.37

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Advertising Publication: Post Star, Branded article, Market: Corp./Assn., 543 pageviews Social boost: 73K Impressions, 567 Clicks ,0.77% CTR

WORLD-CLASS FACILITIES IN THE NORTHEAST Host your next sports event in the Lake George Area

meetlakegeorge.com/sports

Summer Events Hosted:

Prime Time Lacrosse Nationals Invitational, Firecracker Baseball Battle of the Borders Collegiate Showcase, NY Red Bulls soccer training camp, IREVA-TEAM USA Regional Volleyball Championships, Alpha Win Lake George Triathlon Lake George Regional Convention & Visitors Bureau

Lake George Regional Convention & Visitors Bureau | 518.668.5755

Publication: Sports Destination Management, Half Page ad, Market: Sports, 16K Circulation

MORE THAN MEETINGS

in the Lake George Area

meetlakegeorge.com Centrally located in the northeast, the Lake George Area boasts over 7,000 guest rooms, 200+ attractions, and year-round events to keep your professional networks and colleagues engaged, entertained, and productive!

Contact the Lake George Regional Convention & Visitors Bureau for venue selection, referrals, services, and more!

518.668.5755 | lgrcvb@lakegeorgechamber.com

Publication: Coastal Communications, Market: Corp./ Assn., 40K Circulation

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Publication: Albany Business Review, Sponsored E Blast, Market: Corp./ Assn., 25K Sent, 8K Opens, 32% Open Rate, 148 Clicks, 1.81% CTR

Publication: Sports Destination Management, Sponsored E Blast, Market: Sports, 9K Sent, 850 Opens, 129 Clicks, 1.3% CTR

Publication: Northstar Meetings, Email Drip Campaign, Market: Corp./Assn., 123K Opens, 75% Open rate, 415 Clicks, 0.25% CTR, 0.34% CTOR

Advertising GAME TIME.

our

Publication: SportsEvents Magazine, Market: Sports, 18K Circulation

@meetlakegeorge meetlakegeorge.com/weddings

REQUEST YOUR LAKE GEORGE AREA WEDDING GUIDE

PLAY TIME.

picture yourself

Offering year-round sports facilities, over 7,000 guest rooms, and 200+ attractions, the Lake George Area in the Southern Adirondack region of Upstate New York is the perfect place to experience a true “sport-cation”.

in the Lake George Area

meetlakegeorge.com/sports

The Lake George Area in the southern Adirondacks of Upstate New York combines breathtaking views with a variety of venues, attractions, and amenities, from historical outdoor and waterfront locations, to spacious ballrooms, conference centers and unique spaces.

CONTACT OUR TEAM FOR VENUE IDEAS, BOOKING, REFERRALS AND MORE.

Contact the Lake George Regional Convention & Visitors Bureau for venue ideas, planner services and referrals lgrcvb@lakegeorgechamber.com | 518.668.5755

Location: The Queensbury Hotel, Glens Falls Photo credit: The Pinckards

NICK KELLY | SPORTS COORDINATOR LGRCVB@LAKEGEORGECHAMBER.COM | 518.668.5755

WEDDINGS

SPORTS EVENTS

MEETINGS

VENUE | FIELD | HOTEL for every occasion in the Lake George Area

Request Meeting Guide

Publication: Saratoga Bride Magazine Fall Issue, Market: Weddings, 10K Regional Circulation

Publication: New York

by Rail, Sponsored Digital Newsletter, Market: Corp./Assn., 10K sends, 4K opens, 45 clicks (on direct website)

Publication: Sun Community News, 71K Local Circulation

Contact the Lake George Regional Convention & Visitors Bureau for group bookings, venue selection, referrals & more!

518.668.5755 | meetlakegeorge.com

Publication: Coastal Communications, Sponsored E Blast, Market: Corp./Assn., 19K Sent, 5.3K Opens, 1.5K Clicks

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Publication: Smart Meetings, Email Drip Campaign, Market: Corp./ Assn., Analytics Pending

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Advertising Publication: Springfield Republican, E Blast, Market: Corp./Assn., 4.1K Opens, 416 Clicks, 0.64% CTR

VENUE FIELD HOTEL for every occasion

Publication: Springfield Republican, Half page Print Ad, Market: All, 40K Print, 100K Print & Digital Cumulative

meetings | weddings | sports Bring your special event to the Lake George Area of Upstate New York Contact the Lake George Regional Convention & Visitors Bureau for group bookings, venue selection, referrals and more!

meetlakegeorge.com 518.668.5755

Publication: Times Union, Digital Newsletter Banner Ad, Market: Corp./Assn., 447K Impressions, 145 Clicks, 0.03% CTR

Publication: USAE, E Blast, Market: Corp./ Assn., 10K sends, 1.3K open, 940 Clicks, 10% CTR*, 39% CTOR

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Publication: USAE, Editorial, Market: Corp./Assn.,

Lead Name 2023 Burkes Christian Tour 2023 Kempler Summer Trip 2023 Camp Morris Summer Trip 2023 Lake George Triathlon 2023 Raymond Travels SpyderQuest 2023 SK Capital Partners Volunteer Opportunity USDA Rural Development State Conference 2023 Krewe of Amalee 2023 North Country Leadership Summit 2023 NYS DOT- Geotechnical Engineering Conference 2023 Scrabble Tournament 2023 2nd Annual Cauldron Cup 7v7 Tournament 2023 NYSSSWA 58th Annual State Conference Negotiations Team 2023 NYAPSE Conference 2023 Adirondack Thunder Fire on Ice 29th Annual Northstars Winter Classic 2024 Adirondack Extreme Freeze Tournament 2024 Adirondack Thunder and Lightning Tournament 2024 ESSA Safety Education Meeting 2024 New York Land Conservation Conference 2024 Yarborough Davis Family Reunion 2024 Real Property Directors Conference 24 Total Booked

Account Name Burke Christian Tours Camp Morris Camp Morris Alpha Win Lake George Triathlon Raymond Travels SpyderQuest SK Capital Partners USDA Rural Development Krewe of Amalee Adirondack Health Institute New York State Department of Transportation Nor'easter Scrabble North Stars Soccer Club New York State School Social Workers’ Association United University Professions New York Association of People Supporting Employment Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey Empire State Safety Association (ESSA) Land Trust Alliance Yarborough Davis Family Reunion New York State Association of County Directors of Real Property Tax Services 24 Total Booked

Meeting Dates 7/27/23 8/13/23 8/20/23 9/1/23 9/3/23 9/5/23 9/11/23 9/20/23 9/21/23 9/27/23 10/3/23 10/12/23 10/20/23 11/2/23 11/3/23 11/6/23 11/10/23 1/11/24 1/19/24 2/23/24 4/10/24 4/30/24 7/19/24 10/20/24

Q3 Bookings Meeting Dates.

7/28/23 8/14/23 8/21/23 9/3/23 9/4/23 9/9/23 9/14/23 9/22/23 9/24/23 9/28/23 10/5/23 10/15/23 10/22/23 11/3/23 11/5/23 11/8/23 11/12/23 1/15/24 1/21/24 2/25/24 4/11/24 5/2/24 7/21/24 10/23/24

Location Hampton Inn & Suites Home2 Suites by Hilton Home2 Suites by Hilton TBD Courtyard by Marriott Lake George Six Flags Great Escape Lodge & Indoor Waterpark The Sagamore Resort Fort William Henry Hotel The Sagamore Resort Courtyard by Marriott Lake George Fort William Henry Hotel Surfside on the Lake Courtyard by Marriott Lake George The Sagamore Resort The Sagamore Resort Fort William Henry Hotel Cool Insuring Arena Cool Insuring Arena Cool Insuring Arena Cool Insuring Arena Courtyard by Marriott Lake George The Queensbury Hotel Fairfield Inn & Suites Queensbury - Lake George Area Courtyard by Marriott Lake George

EEI Type Group Tour SMERF/Reunion SMERF/Reunion Tournament Group Tour Special Event Conference Conference SMERF/Reunion Conference Conference Special Event Tournament Conference Conference Conference Tournament Tournament Tournament Tournament Convention Conference SMERF/Reunion Conference TOTAL:

Attendees 35 60 100 1200 56 300 200 65 60 200 20 140 1500 100 17 250 200 860 300 180 60 300 120 75 6,398

Rooms 35 15 25 1160 30 140 137 189 96 46 40 240 50 160 34 320 400 2420 600 360 30 97 80 190 6,894

EEI Value $12,880 $31,080 $51,800 $1,644,000 $20,608 $600,500 $310,000 $104,175 $62,160 $183,000 $32,700 $221,200 $758,250 $123,000 $27,795 $277,500 $255,000 $1,827,500 $382,500 $229,500 $44,400 $288,900 $46,320 $156,500 $7,691,268

New/Existing New New New Existing New New New New New New New Existing New New New New Existing Existing Existing Existing New New New New

Location Surfside on the Lake The Queensbury Hotel Six Flags Great Escape Fort William Henry Hotel Lodge on Echo Lake The Sagamore Resort Glens Falls Recreation Center The Queensbury Hotel Fort William Henry Hotel The Queensbury Hotel

EEI Type Wedding Tournament Tournament Special Event Wedding Conference Tournament SMERF/Reunion Convention Conference

Attendees 250 450 300 2000 150 150 250 78 175 100

120 220

Rooms 56 14 25 250 55 146 450 50 150 165

$215,000 $409,000

EEI Value $418,500 $445,500 $160,200 $3,270,000 $84,750 $245,250 $489,750 $60,606 $224,875 $302,000

Existing Existing

New/Existing New Existing New Existing New New Existing New New New

YTD Bookings Meeting Dates.

6/7/22 7/31/22 10/23/22 1/8/23 1/28/23 2/12/23 2/26/23 3/12/23 4/15/23 4/28/23

150 400

New

Meeting Dates 6/2/22 7/29/22 10/21/22 1/6/23 1/27/23 2/10/23 2/24/23 3/10/23 4/13/23 4/25/23 Convention Special Event

$85,020

Account Name Mistuloff/Jordan Wedding Diamond Kings CNY Premier Soccer Club Americade Robbins/Sherry Wedding DELLA Auto Group Adirondack Youth Hockey Disabled American Veterans NY (DAV NY NYCWiC SUNY Financial Aid Professionals 4/30/23 4/30/23

40

4/27/23 4/28/23

52

American Gold Star Mothers, Inc. NE District Barbershop Harmony Society

Conference

Lead Name Ariel Mistuloff/Andre Jordan Wedding 2022 Lake George Baseball Invitational 2022 CNY Soccer Club 2023 Winterfest Shannon Robbins/Ryan Sherry Wedding DELLA Auto Group Annual Meeting AYAH Thunder & Lightning Tournament 2023 DAV Board Meeting NYCWiC Conference 2023 SUNYFAP Conference 2023 Department of NY Gold Star Mothers 86th Convention 2023 NED WESTERN Regional Convention & Contests Holiday Inn Resort Home2 Suites by Hilton Six Flags Great Escape Lodge & Indoor Waterpark

New New New New Existing New New New New New Existing

5/7/23

$377,250 $391,650 $422,500 $111,000 $163,500 $173,475 $413,750 $20,720 $181,050 $29,796 $28,490

5/5/23

395 356 320 20 100 270 100 60 208 46 55

iTech US, Inc.

250 350 200 100 100 135 200 20 130 76 55

New New New New

2023 Retreat

Conference Conference Special Event Conference Conference Conference Convention SMERF/Reunion Conference SMERF/Reunion SMERF/Reunion

$27,250 $119,775 $18,400 $123,600

Existing New New New

5/12/23 5/19/23 5/22/23 5/21/23 6/4/23 6/6/23 6/11/23 6/11/23 6/10/23 6/11/23 6/13/23

18 30 75 111

Existing New New New New Existing New New Existing New Existing New New New New New New

5/10/23 5/17/23 5/18/23 5/19/23 6/2/23 6/4/23 6/7/23 6/8/23 6/8/23 6/9/23 6/12/23

25 115 25 75

$40,495 $222,000 $20,720 $91,168

Existing

Public Employee Risk Management Association Conference 2023 NYS Conference of Mayors and Municipal Officials 2023 Kayak Bass Fishing Tournament Zonta District 2 Spring Workshop 2023 Annual School Attorney Law Conference 2023 CSEA Region 1 63rd Annual ASD Convention 2023 Widow/Widowers Retreat 2023 CSEA Education & Programs Committee Livonia Middle High School Senior Trip Class of '23 2023 U-32 Middle High School Trip

Board Meeting Wedding Group Tour Conference

$1,932,000 $58,425 $72,100 $41,216 $171,675 $70,250 $218,000 $12,880 $367,200 $32,375 $510,000 $31,080 $13,986 $445,500 $51,800 $20,608 $20,608

New

6/15/23 6/18/23 6/21/23 6/23/23

130 125 45 68

$1,644,000

New

6/14/23 6/16/23 6/18/23 6/20/23

1400 75 25 168 50 20 225 35 576 60 110 15 54 500 25 25 112

$20,608

Public Employee Risk Management Association (PERMA) NYS Conference of Mayors Kayak Bass Fishing Zonta District 2 New York State School Boards Association (NYSSBA) CSEA State Operations The American Society of Dowsers Widow/Widowers Retreat Lake George CSEA State Operations Livonia Middle High School Class of 2023 U-32 Middle & High School New York Association of Training and Employment Professionals (NYATEP) Mucha/Eaglestone Wedding Tours of Distinction CSEA State Operations

65 200 20 176

1160

$600,500

2023 NYATEP Board Retreat Mucha/Eaglestone Wedding 2023 June Bus Tour 2023 CSEA Local Presidents Meeting

Trade Show Wedding SMERF/Reunion SMERF/Reunion

600 55 140 56 105 400 100 35 288 25 200 60 54 450 100 56 56

30

6/25/23 6/26/23 6/29/23 7/5/23

1200

140

6/23/23 6/24/23 6/26/23 7/4/23

Tournament Wedding Wedding Group Tour Wedding Tournament Wedding Group Tour Tournament SMERF/Reunion Special Event SMERF/Reunion SMERF/Reunion Tournament SMERF/Reunion Group Tour Group Tour

56

Adirondack Winery Valerie Curren/Mike Ott Varlamos Family Reunion Camp Kaylie

Tournament

300

2023 Adirondack Wine & Food Festival - Vendor Rooms Curren/Ott Wedding 2023 Varlamos Family Reunion 2023 Six Flags Summer Fun

Group Tour

New New New

9/3/23

Special Event

$379,650 $310,000 $20,608

7/16/23 7/16/23 7/15/23 7/21/23 7/23/23 7/22/23 7/30/23 7/28/23 7/30/23 8/6/23 8/17/23 8/14/23 8/16/23 8/20/23 8/21/23 8/23/23 8/24/23

The Sagamore Resort The Sagamore Resort Fish307.com Courtyard by Marriott Lake George The Sagamore Resort Fort William Henry Hotel Home2 Suites by Hilton Trekker Surfside on the Lake Surfside on the Lake Fort William Henry Hotel Silver Bay YMCA Conference & Family Retreat Ctr. Blue Water Manor The Queensbury Hotel Courtyard by Marriott Lake George Lake George Regional Convention & Visitors Bureau Surfside on the Lake The Lodges at Bolton Landing Best Western of Lake George Holiday Inn Express & Suites Queensbury Lake George Area The Inn at Erlowest The Queensbury Hotel The Queensbury Hotel The Inn at Erlowest Charles R. Wood - Festival Commons Park The Sagamore Resort Hampton Inn & Suites Moreau Rec Park - Harry J Betar Rec Park TBD Fort William Henry Hotel Home2 Suites by Hilton Lake George Steamboat Company KingPin's Alley Family Fun Center Home2 Suites by Hilton The Queensbury Hotel The Queensbury Hotel Lake George Regional Chamber of Commerce & CVB Lake George Regional Chamber of Commerce & CVB Six Flags Great Escape Lodge & Indoor Waterpark

475 137 56

9/1/23

9/4/23

145 200 56

7/13/23 7/14/23 7/14/23 7/18/23 7/21/23 7/22/23 7/27/23 7/27/23 7/28/23 8/2/23 8/6/23 8/13/23 8/16/23 8/18/23 8/20/23 8/22/23 8/23/23

9/9/23

Conference Conference Group Tour

Firecracker Sports Gargiulo/Ernest Wedding Alverson/McGill Wedding Twin Travel Concepts John DeNicola/Danielle Jacovino Wedding War on the Water Boxing Falcicchio/Powell Wedding Burke Christian Tours Diamond Kings Tsao Family Reunion Lake George Music Festival Camp Morris Town of East Fishkill Seniors New York State USBC Camp Morris Tours of Distinction Garden State Getaways

9/3/23

The Sagamore Resort The Sagamore Resort The Queensbury Hotel

Alpha Win Lake George Triathlon

9/5/23

9/14/23 9/14/23 9/15/23

2023 Lake George Triathlon

Raymond Travels

9/9/23 9/11/23 9/14/23

2023 Battle of the Borders Collegiate Showcase Gargiulo/Ernest Wedding Matt Alverson/Tabitha McGills Wedding 2023 July Twin Travel Concepts Bus Tour DeNicola/Jacovino Wedding War on the Water Falcicchio/Powell Wedding 2023 Burkes Christian Tour 2023 Diamond Kings 2023 Tsao Family Reunion 2023 Lake George Music Festival 2023 Kempler Summer Trip Town of East Fishkill Seniors 2023 NYS Senior Women's Bowling Tournament - Week 1 2023 Camp Morris Summer Trip 2023 August Bus Tour 2023 August Garden State Getaways

SpyderQuest 2023

2023 Raymond Travels

SpyderQuest Wholesale Independent National Distributors Organization (WINDO) SK Capital Partners Twin Travel Concepts

2023 WINDO Conference SK Capital Partners Volunteer Opportunity 2023 September Bus Tour Twin Travel Concepts

2023 Annual Meeting USDA Rural Development State Conference 2023 Krewe of Amalee 2023 North Country Leadership Summit 2023 NYS DOT- Geotechnical Engineering Conference 2023 Trans-Bridge Tours Inc. 2023 Scrabble Tournament 2023 Fall Board Retreat 2023 Queensbury Athletic Hall of Fame 10/16/23 10/20/23 10/20/23 11/2/23 11/3/23 11/6/23 11/10/23 1/11/24 1/19/24 2/23/24 4/10/24 4/30/24

10/13/23 10/14/23

9/18/23 9/20/23 9/21/23 9/27/23 10/3/23 10/9/23 10/12/23

10/19/23 10/22/23 10/22/23 11/3/23 11/5/23 11/8/23 11/12/23 1/15/24 1/21/24 2/25/24 4/11/24 5/2/24

10/15/23 10/15/23

9/22/23 9/22/23 9/24/23 9/28/23 10/5/23 10/11/23 10/15/23

The Sagamore Resort Holiday Inn Resort Courtyard by Marriott Lake George The Sagamore Resort The Sagamore Resort Fort William Henry Hotel Cool Insuring Arena Cool Insuring Arena Cool Insuring Arena Cool Insuring Arena Courtyard by Marriott Lake George The Queensbury Hotel

Fort William Henry Hotel Courtyard by Marriott Lake George

The Sagamore Resort Fort William Henry Hotel The Sagamore Resort Courtyard by Marriott Lake George Fort William Henry Hotel Courtyard by Marriott Lake George Surfside on the Lake

Conference Conference

SMERF/Reunion Wedding Tournament Conference Conference Conference Tournament Tournament Tournament Tournament Convention Conference

Board Meeting SMERF/Reunion

Conference Conference SMERF/Reunion Conference Conference Group Tour Special Event

70 200

125 180 1500 100 17 250 200 860 300 180 60 300

30 150

200 65 60 200 20 50 140

275 130

246 130 50 160 34 320 400 2420 600 360 30 97

30 20

200 189 96 46 40 50 240

$41,216

$46,320

$197,400 $222,000

$97,852 $273,300 $758,250 $123,000 $27,795 $277,500 $255,000 $1,827,500 $382,500 $229,500 $44,400 $288,900

$46,950 $50,100

$405,000 $104,175 $62,160 $183,000 $32,700 $27,600 $221,200

New

New

New New

New New New New New New Existing Existing Existing Existing New New

New New

Existing New New New New New Existing

The Business Council of NYS, Inc. USDA Rural Development Krewe of Amalee Adirondack Health Institute New York State Department of Transportation Trans-Bridge Tours Inc. Nor'easter Scrabble New York Association for the Education of Young Children (NYAEYC) Queensbury Athletic Hall of Fame New York Institute of Technology College of Osteopathic Medicine Catone/Yager Wedding North Stars Soccer Club New York State School Social Workers’ Association United University Professions New York Association of People Supporting Employment Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey Empire State Safety Association (ESSA) Land Trust Alliance 5/17/24 5/16/24

80

5/12/24 5/14/24

168

GESTAR II New York School Nutrition Association (NYSNA)

56

120

2023 Wilderness and Wellness CME Conference Riley Catone/Joseph Yager Wedding 2023 2nd Annual Cauldron Cup 7v7 Tournament 2023 NYSSSWA 58th Annual State Conference Negotiations Team 2023 NYAPSE Conference 2023 Adirondack Thunder Fire on Ice 29th Annual Northstars Winter Classic 2024 Adirondack Extreme Freeze Tournament 2024 Adirondack Thunder and Lightning Tournament 2024 ESSA Safety Education Meeting 2024 New York Land Conservation Conference 12th Workshop on Sensitivity Analysis and Data Assimilation in Meteorology and Oceanography 2024 NYSNA Annual Conference

Group Tour

7/21/24

SMERF/Reunion 9/22/24

Fort William Henry Hotel Courtyard by Marriott Lake George Fairfield Inn & Suites Queensbury - Lake George Area

7/19/24

New

9/19/24

$9,200

Garden State Getaways

25

Yarborough Davis Family Reunion

50

2024 Yarborough Davis Family Reunion

Group Tour

2024 September 19th-22 Garden State Getaways Bus Tour

The Queensbury Hotel Holiday Inn Express & Suites Queensbury Lake George Area 9/20/24

New

9/19/24

2024 Beyond Horizons Tour

$156,500 $22,823,127

Courtyard by Marriott Lake George

190 16,372

10/23/24

75 17,117

10/20/24

Conference TOTAL:

Beyond Horizons Tours New York State Association of County Directors of Real Property Tax Services 82 Total Bookings

2024 Real Property Directors Conference 83 Total Booked

2023 Lake George Music Festival 2023 Camp Morris Summer Trip 2023 Lake George Triathlon SpyderQuest 2023 Brittany Tassone/John Ripp Rehearsal Dinner 2023 WINDO Conference SK Capital Partners Volunteer Opportunity 2023 Krewe of Amalee 2023 Annual Meeting 2023 Fall Conference and Chairmen's Open Golf Tournament USDA Rural Development State Conference 2023 North Country Leadership Summit 2023 Fall Board Retreat 2023 Fall Camp Out 23 Total Events Serviced

DeNicola/Jacovino Wedding War on the Water Falcicchio/Powell Wedding 2023 Diamond Kings

Gargiulo/Ernest Wedding

Lead Name 2023 Cave Family Reunion 2023 Battle of the Borders Collegiate Showcase 2023 Family Law Section Summer Meeting Matt Alverson/Tabitha McGills Wedding

Lake George Music Festival Camp Morris Alpha Win Lake George Triathlon SpyderQuest Tassone/Ripp Rehearsal Dinner Wholesale Independent National Distributors Organization (WINDO) SK Capital Partners Krewe of Amalee The Business Council of NYS, Inc. New York Association of Convenience Stores (NYACS) USDA Rural Development Adirondack Health Institute New York Association for the Education of Young Children (NYAEYC) Sisters on the Fly

John DeNicola/Danielle Jacovino Wedding War on the Water Boxing Falcicchio/Powell Wedding Diamond Kings

Gargiulo/Ernest Wedding

Account Name Cave Family Reunion Firecracker Sports Pennsylvania Bar Association (PBA) Alverson/McGill Wedding

8/6/23 8/20/23 9/1/23 9/5/23 9/9/23 9/9/23 9/11/23 9/14/23 9/18/23 9/19/23 9/20/23 9/27/23 9/29/23 9/29/23

7/21/23 7/22/23 7/27/23 7/28/23

7/14/23

Q3 EVENTS SERVICED Start Date 7/8/23 7/13/23 7/13/23 7/14/23

8/17/23 8/21/23 9/3/23 9/9/23 9/11/23 9/14/23 9/14/23 9/17/23 9/22/23 9/21/23 9/22/23 9/28/23 10/1/23 10/1/23

7/23/23 7/22/23 7/30/23 7/30/23

7/16/23

End Date 7/15/23 7/16/23 7/16/23 7/15/23

Cozy Nook Cottages, Fort William Henry Hotel, Lake George Inn, Super 8 Lake George, Inn of Lake George Home2 Suites TBD Six Flags Great Escape Lodge N/A The Sagamore Resort The Sagamore Resort The Sagamore Resort The Sagamore Resort The Queensbury Hotel Fort William Henry Resort Courtyard by Marriott Fort William Henry Resort Wiawaka

Location Lodges at Bolton Landing Holiday Inn Express The Sagamore Resort The Queensbury Hotel Courtyard by Marriott, Inn at Erlowest Courtyard by Marriott, Inn at Erlowest TBD The Sagamore Resort TBD

Special Event SMERF/Reunion Tournament Special Event Wedding Conference Conference SMERF/Reunion Conference Conference Conference Conference Board Meeting SMERF/Reunion TOTAL:

Wedding Tournament Wedding Tournament

Wedding

EEI Type SMERF/Reunion Tournament Conference Wedding

200 100 1200 300 150 145 200 60 200 90 65 200 30 40 4,999

105 400 100 288

55

Attendees 16 600 315 140

110 25 1160 140 0 475 137 96 200 110 189 46 30 120 6,165

50 20 225 576

75

Rooms 56 1400 900 25

$510,000 $51,800 $1,644,000 $600,500 $245,250 $379,650 $310,000 $62,160 $405,000 $147,150 $104,175 $183,000 $46,950 $31,080 $8,414,217

$171,675 $70,250 $218,000 $367,200

$58,425

EEI Value $33,152 $1,932,000 $770,700 $72,100

Existing New Existing New New New New New Existing New New New New Existing

New New New Existing

New

New/Existing New Existing Existing New

Lead Name 2023 Adirondack Thunder Fire on Ice 29th Annual Northstars Winter Classic 2024 Adirondack Extreme Freeze Tournament 2024 Adirondack Thunder and Lightning Tournament 2025 NYSPHSAA Boys Basketball Championship 2024 Annual Fall Conference 2023 LG Corporate Mtg Chery Fall Retreat SK Capital Partners Volunteer Opportunity 2023 Burkes Christian Tour 2023 Camp Morris Summer Trip 2023 NYSSSWA 58th Annual State Conference 100X Hospitality Event Rooms 2023 FAA Managers Meetings 2023 Kempler Summer Trip 2024 Real Property Directors Conference 2025 Rotary New York 2023 2nd Annual Cauldron Cup 7v7 Tournament 2024 Glass Family Reunion 2023 North Country Leadership Summit 2023 NYS DOT- Geotechnical Engineering Conference SpyderQuest 2023 USDA Rural Development State Conference 2024 Student Group Carr's Holiday Inc Negotiations Team 2024 Calabrese Family Reunion 2024 Board Retreat 2025 Annual Meeting 2025 New York State Tourism Conference (NYSTC) 2025 GCBAA Summer Meeting Lalonde/Bombard Wedding Berkshire Reign Soccer Tournament De Thomasis/Fisher Wedding Johnson City High School 34 Total Leads

Q3 Leads Account Name Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey NYSPHSAA (NYS Public High School Athletic Association Association of Justices of the Supreme Court of the State of NY Best Western Worldwide Hotels Chery Industrial SK Capital Partners Burke Christian Tours Camp Morris New York State School Social Workers’ Association 100X Hospitality LLC Federal Aviation Administration Camp Morris New York State Association of County Directors of Real Property Tax Services Rotary Club of New York #6 North Stars Soccer Club Lake George Area Family Reunions Adirondack Health Institute New York State Department of Transportation SpyderQuest USDA Rural Development Carr's Holidays United University Professions Lake George Area Family Reunions Association of School Business Officials of New York (ASBO) New York State Tourism Industry Association (NYSTIA) New York State Tourism Industry Association (NYSTIA) Golf Course Builders Association of America (GCBAA) Lake George Area Weddings Berkshire Reign Lake George Area Weddings Carr's Holidays

Meeting Dates 11/10/23 1/11/24 1/19/24 2/23/24 3/20/25 9/15/24 7/21/23 10/13/23 9/11/23 7/27/23 8/20/23 11/2/23 8/25/23 9/18/23 8/13/23 10/20/24 4/24/25 10/20/23 8/2/24 9/27/23 10/3/23 9/5/23 9/20/23 5/22/24 11/3/23 7/14/24 7/17/24 9/22/25 4/22/25 8/3/25 8/24/24 10/20/23 10/18/24 6/6/24

Meeting Dates2 11/12/23 1/15/24 1/21/24 2/25/24 3/23/25 9/18/24 7/23/23 10/15/23 9/14/23 7/28/23 8/21/23 11/3/23 8/27/23 9/22/23 8/14/23 10/23/24 4/27/25 10/22/23 8/4/24 9/28/23 10/5/23 9/9/23 9/22/23 5/23/24 11/5/23 7/20/24 7/19/24 9/26/25 4/25/25 8/6/25 8/25/24 10/22/23 10/19/24 6/7/24

EEI Type Tournament Tournament Tournament Tournament Tournament Conference Board Meeting Incentive Conference Group Tour SMERF/Reunion Conference Special Event Conference SMERF/Reunion Conference Conference Tournament SMERF/Reunion Conference Conference Special Event Conference Group Tour Conference SMERF/Reunion Board Meeting Convention Convention Conference Wedding Tournament Wedding Group Tour TOTAL:

Attendees 200 860 300 180 9302 112 20 40 200 35 100 100 100 20 60 75 120 1500 30 200 20 300 65 150 17 70 20 140 200 200 50 55 175 100 15,116

Rooms 400 2420 600 360 445 336 40 50 137 35 25 160 150 80 15 190 180 50 20 46 40 140 189 150 34 30 24 220 273 360 50 28 60 25 7,362

EEI Value $255,000 $1,827,500 $382,500 $229,500 $5,821,870 $244,160 $32,700 $45,900 $310,000 $12,880 $51,800 $123,000 $163,500 $54,500 $31,080 $156,500 $233,600 $758,250 $23,310 $183,000 $32,700 $600,500 $104,175 $55,200 $27,795 $126,910 $20,100 $306,250 $633,750 $418,500 $54,500 $70,125 $110,250 $36,800 $13,538,105

New/Existing Existing Existing Existing Existing Existing New New New New New New New New New New New New New New New New New New New New New New New New New New New New New

Lead Name Girls Northstar Winter Classic Adirondack Extreme Freeze Tournament AYAH Thunder & Lightning Tournament 2023 U-32 Middle High School Trip 2023 Annual School Attorney Law Conference 2023 Department of NY Gold Star Mothers 86th Convention 2023 Battle of the Borders Collegiate Showcase 2023 Warrensburg Garage Sale 2023 Lake George Music Festival 2023 J-24 Sailing Championship 2023 Lake George Triathlon 2023 Adirondack Wine & Food Festival - Vendor Rooms 2023 Fall Quilt Retreat 2023 Fall Quilt Retreat 2023 NED WESTERN Regional Convention & Contests 2023 Wild in the Trees Music and Skate Festival 2025 NYSCHSA Summer Conference 2023 Scrabble Tournament 2023 Annual Meeting 2023 Diamond Kings War on the Water 2023 Adirondack Thunder Fire on Ice 29th Annual Northstars Winter Classic 2024 Adirondack Extreme Freeze Tournament 2024 Adirondack Thunder and Lightning Tournament 2025 NYSPHSAA Boys Basketball Championship Falcicchio/Powell Wedding On Scene Fire Rescue Conference and Expo Gargiulo/Ernest Wedding 2023 Fall Board Retreat Ross-Hixson/Erickson Wedding NYCWiC Conference Livonia Middle High School Senior Trip Class of '23 2023 Centers Health Care 2023 Komlos Family Reunion 2023 Appleman Family Reunion 2023 Six Flags Summer Fun 2023 DAV Board Meeting 2023 NYS Senior Women's Bowling Tournament - Week 1 DELLA Auto Group Annual Meeting Mucha/Eaglestone Wedding DeNicola/Jacovino Wedding 2027 Porsche Parade 2023 NYAPSE Conference 2024 School's Out Make It Count Conference Beis Ruchel High School Class Trip 2023 2023 August Garden State Getaways 2024 September 19th-22 Garden State Getaways Bus Tour 2023 July Twin Travel Concepts Bus Tour 2023 September Bus Tour Twin Travel Concepts 2023 Widow/Widowers Retreat Bourbon/Davis Wedding 2023 Koushik College Reunion 2023 October Eventive Productions Meeting Zonta District 2 Spring Workshop 2023 Houlihan Lokey CF NY Event 2023 BD IQSC Meeting Town of East Fishkill Seniors 2024 Youth Practitioner’s Forum 2024 King of Prussia Ski Trip 2024 Petty Family Reunion 2024 International Physical Mediums Conference 2023 June Bus Tour 2023 August Bus Tour 12th Workshop on Sensitivity Analysis and Data Assimilation in Meteorology and Oceanography 2023 NYS Conference of Mayors and Municipal Officials 2024 Fall SUNYRA 2024 GCBAA Summer Meeting 2024 NYSNA Annual Conference 2023 Wilderness and Wellness CME Conference Taconic Leadership Retreat

YTD Leads Account Name Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey U-32 Middle & High School New York State School Boards Association (NYSSBA) American Gold Star Mothers, Inc. Firecracker Sports Warrensburg Chamber of Commerce Lake George Music Festival J-24 United States National Championship Alpha Win Lake George Triathlon Adirondack Winery A Winding Thread Quilting A Winding Thread Quilting NE District Barbershop Harmony Society Mirth Films NYS County Highway Superintendents Association (NYSCHSA) Nor'easter Scrabble The Business Council of NYS, Inc. Diamond Kings War on the Water Boxing Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey Adirondack Youth Hockey NYSPHSAA (NYS Public High School Athletic Association Falcicchio/Powell Wedding On Scene Fire-Rescue Conference & Expo Gargiulo/Ernest Wedding New York Association for the Education of Young Children (NYAEYC) Ross-Hixson/Erickson Wedding NYCWiC Livonia Middle High School Class of 2023 Centers Health Care Komlos Family Reunion Appleman Family Reunion Camp Kaylie Disabled American Veterans NY (DAV NY New York State USBC DELLA Auto Group Mucha/Eaglestone Wedding John DeNicola/Danielle Jacovino Wedding Porsche Club of America Zone 1 (PCA Zone 1) New York Association of People Supporting Employment New York State Network for Youth Success (NYSNYS) Beis Ruchel High School Garden State Getaways Garden State Getaways Twin Travel Concepts Twin Travel Concepts Widow/Widowers Retreat Lake George Jeff Bourbon/Tammy Davis Wedding Koushik College Reunion Eventive Productions Zonta District 2 Maritz Global Events Becton Dickinson Town of East Fishkill Seniors New York Association of Training and Employment Professionals (NYATEP) King of Prussia Ski Club Petty Family Reunion International Physical Mediums Conference Tours of Distinction Tours of Distinction GESTAR II NYS Conference of Mayors Sedulo Events Golf Course Builders Association of America (GCBAA) New York School Nutrition Association (NYSNA) New York Institute of Technology College of Osteopathic Medicine World Travel Inc

Meeting Dates 1/13/23 1/20/23 2/24/23 6/12/23 6/2/23 4/27/23 7/13/23 9/29/23 8/6/23 5/17/23 9/1/23 6/23/23 10/6/23 11/10/23 4/28/23 10/7/23 9/7/25 10/12/23 9/18/23 7/28/23 7/22/23 11/10/23 1/11/24 1/19/24 2/23/24 3/20/25 7/27/23 3/29/23 7/14/23 10/13/23 10/6/23 4/13/23 6/9/23 5/24/23 7/30/23 8/5/23 7/4/23 3/10/23 8/18/23 2/10/23 6/16/23 7/21/23 6/17/27 11/6/23 4/12/24 5/18/23 8/23/23 9/19/24 7/18/23 9/14/23 6/8/23 10/5/23 10/5/23 10/8/23 5/19/23 9/5/23 10/9/23 8/16/23 3/11/24 2/29/24 8/5/24 4/10/24 6/18/23 8/22/23 5/12/24 5/17/23 10/9/24 7/22/24 5/14/24 10/16/23 9/20/23

Meeting Dates2 1/16/23 1/22/23 2/26/23 6/13/23 6/4/23 4/30/23 7/16/23 10/1/23 8/17/23 5/21/23 9/3/23 6/25/23 10/8/23 11/12/23 4/30/23 10/8/23 9/10/25 10/15/23 9/22/23 7/30/23 7/22/23 11/12/23 1/15/24 1/21/24 2/25/24 3/23/25 7/30/23 4/2/23 7/16/23 10/15/23 10/8/23 4/15/23 6/11/23 5/29/23 8/5/23 8/11/23 7/5/23 3/12/23 8/20/23 2/12/23 6/18/23 7/23/23 6/27/27 11/8/23 4/13/24 5/18/23 8/24/23 9/22/24 7/21/23 9/15/23 6/11/23 10/7/23 10/8/23 10/12/23 5/21/23 9/8/23 10/13/23 8/16/23 3/14/24 3/3/24 8/11/24 4/14/24 6/21/23 8/23/23 5/17/24 5/19/23 10/11/24 7/25/24 5/16/24 10/19/23 9/22/23

EEI Type Tournament SMERF/Reunion Tournament SMERF/Reunion Conference Convention Tournament Special Event Special Event SMERF/Reunion Tournament Trade Show SMERF/Reunion SMERF/Reunion Special Event Special Event Conference Special Event Conference Tournament Tournament Tournament Tournament Tournament Tournament Tournament Wedding Conference Wedding Board Meeting Wedding Convention SMERF/Reunion SMERF/Reunion SMERF/Reunion SMERF/Reunion SMERF/Reunion SMERF/Reunion Tournament Conference Wedding Wedding Convention Conference Convention SMERF/Reunion Group Tour Group Tour Group Tour Group Tour SMERF/Reunion Wedding SMERF/Reunion Conference Conference Conference Convention SMERF/Reunion Conference SMERF/Reunion SMERF/Reunion Convention Group Tour Group Tour Conference Conference Conference Conference Conference SMERF/Reunion Special Event

Attendees 2160 800 250 55 100 150 600 200 200 500 1200 65 20 20 400 650 125 140 200 288 400 200 860 300 180 9302 100 200 55 30 90 175 76 200 40 24 176 78 450 150 115 105 2000 250 300 330 56 56 56 56 20 100 25 50 100 80 266 54 250 50 30 125 25 56 70 350 71 200 200 125 11

Rooms 540 450 450 55 100 120 1400 400 110 1000 1160 130 40 40 220 30 382 240 200 576 20 400 2420 600 360 445 225 100 75 30 40 150 46 450 120 60 68 50 500 146 30 50 4334 320 75 0 112 168 168 56 60 40 42 170 20 240 800 54 300 72 36 300 75 25 275 356 153 360 130 246 22

EEI Value $2,030,400 $474,400 $489,750 $28,490 $163,500 $215,000 $1,932,000 $335,750 $510,000 $417,500 $1,644,000 $40,495 $15,540 $15,540 $409,000 $274,500 $360,000 $221,200 $405,000 $367,200 $70,250 $255,000 $1,827,500 $382,500 $229,500 $5,821,870 $218,000 $545,000 $58,425 $46,950 $94,650 $224,875 $29,796 $310,800 $72,520 $43,512 $91,168 $60,606 $445,500 $245,250 $119,775 $171,675 $10,170,000 $277,500 $222,000 $24,750 $20,608 $41,216 $41,216 $20,608 $20,720 $100,500 $25,900 $136,250 $111,000 $174,400 $817,950 $13,986 $545,000 $51,800 $54,390 $253,125 $18,400 $20,608 $197,400 $391,650 $140,935 $418,500 $222,000 $97,852 $17,985

New/Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing Existing New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New

63rd Annual ASD Convention Public Employee Risk Management Association Conference 2025 CACI Annual Convention 2023 Krewe of Amalee Curren/Ott Wedding 2024 Yarborough Davis Family Reunion May 2023 Sweet 16 Matt Alverson/Tabitha McGills Wedding 2023 SUNYFAP Conference 2023 WINDO Conference 2023 NYATEP Board Retreat 2024 ESSA Safety Education Meeting 2024 Beyond Horizons Tour 2023 CSEA Local Presidents Meeting Hardscaper Showcase UpState NY 2024 2023 SunRun Retreat 2023 CSEA Education & Programs Committee 2023 CSEA Region 1 2024 Directors Summit Women's Leadership Retreat 2023 Long Island Surge HL Capital Markets Strategy Session BCWI Womens Retreat 2025 Humanities Retreat Casa/Markoe Wedding Mastrodomenico/Tosi Wedding BG Leadership Training 2024 New York Land Conservation Conference 2024 Annual Fall Conference 2023 LG Corporate Mtg Chery Fall Retreat SK Capital Partners Volunteer Opportunity 2023 Burkes Christian Tour 2023 Camp Morris Summer Trip 2023 NYSSSWA 58th Annual State Conference 100X Hospitality Event Rooms 2023 FAA Managers Meetings 2023 Kempler Summer Trip 2024 Real Property Directors Conference 2025 Rotary New York 2023 2nd Annual Cauldron Cup 7v7 Tournament 2024 Glass Family Reunion 2023 North Country Leadership Summit 2023 NYS DOT- Geotechnical Engineering Conference SpyderQuest 2023 USDA Rural Development State Conference 2024 Student Group Carr's Holiday Inc Negotiations Team 2024 Calabrese Family Reunion 2024 Board Retreat 2025 Annual Meeting 2025 New York State Tourism Conference (NYSTC) 2025 GCBAA Summer Meeting Lalonde/Bombard Wedding Berkshire Reign Soccer Tournament De Thomasis/Fisher Wedding Johnson City High School 128 Total Leads

The American Society of Dowsers Public Employee Risk Management Association (PERMA) Catholic Alumni Club International Krewe of Amalee Valerie Curren/Mike Ott Yarborough Davis Family Reunion May 2023 Sweet 16 Alverson/McGill Wedding SUNY Financial Aid Professionals Wholesale Independent National Distributors Organization (WINDO) New York Association of Training and Employment Professionals (NYATEP) Empire State Safety Association (ESSA) Beyond Horizons Tours CSEA State Operations Techo-Bloc Corp SunRun Solar CSEA State Operations CSEA State Operations Seattle Study Club Integrated Management & Sales Consulting Long Island Surge Maritz Global Events Bais Chana Women International Princeton University Nick Casa/Kristen Markoe Wedding Christina Mastrodomenico/Drew Tosi Bid Group Canada Land Trust Alliance Association of Justices of the Supreme Court of the State of NY Best Western Worldwide Hotels Chery Industrial SK Capital Partners Burke Christian Tours Camp Morris New York State School Social Workers’ Association 100X Hospitality LLC Federal Aviation Administration Camp Morris New York State Association of County Directors of Real Property Tax Services Rotary Club of New York #6 North Stars Soccer Club Lake George Area Family Reunions Adirondack Health Institute New York State Department of Transportation SpyderQuest USDA Rural Development Carr's Holidays United University Professions Lake George Area Family Reunions Association of School Business Officials of New York (ASBO) New York State Tourism Industry Association (NYSTIA) New York State Tourism Industry Association (NYSTIA) Golf Course Builders Association of America (GCBAA) Lake George Area Weddings Berkshire Reign Lake George Area Weddings Carr's Holidays

6/7/23 5/10/23 7/13/25 9/21/23 6/24/23 7/19/24 5/13/23 7/14/23 4/25/23 9/9/23 6/14/23 4/10/24 9/19/24 6/20/23 2/19/24 6/11/23 6/8/23 6/4/23 7/18/24 10/5/23 10/6/23 9/11/23 8/23/23 1/16/25 7/3/24 10/4/24 1/24/24 4/30/24 9/15/24 7/21/23 10/13/23 9/11/23 7/27/23 8/20/23 11/2/23 8/25/23 9/18/23 8/13/23 10/20/24 4/24/25 10/20/23 8/2/24 9/27/23 10/3/23 9/5/23 9/20/23 5/22/24 11/3/23 7/14/24 7/17/24 9/22/25 4/22/25 8/3/25 8/24/24 10/20/23 10/18/24 6/6/24

6/11/23 5/12/23 7/19/25 9/24/23 6/26/23 7/21/24 5/13/23 7/15/23 4/28/23 9/14/23 6/15/23 4/11/24 9/20/24 6/23/23 2/20/24 6/15/23 6/10/23 6/6/23 7/21/24 10/6/23 10/8/23 9/13/23 8/29/23 1/19/25 7/7/24 10/6/24 1/26/24 5/2/24 9/18/24 7/23/23 10/15/23 9/14/23 7/28/23 8/21/23 11/3/23 8/27/23 9/22/23 8/14/23 10/23/24 4/27/25 10/22/23 8/4/24 9/28/23 10/5/23 9/9/23 9/22/23 5/23/24 11/5/23 7/20/24 7/19/24 9/26/25 4/25/25 8/6/25 8/25/24 10/22/23 10/19/24 6/7/24

Convention Conference Convention SMERF/Reunion Wedding SMERF/Reunion Special Event Wedding Conference Conference Board Meeting Convention Group Tour Conference Trade Show Conference Conference Conference Conference SMERF/Reunion Tournament Conference Other SMERF/Reunion Wedding Wedding SMERF/Reunion Conference Conference Board Meeting Incentive Conference Group Tour SMERF/Reunion Conference Special Event Conference SMERF/Reunion Conference Conference Tournament SMERF/Reunion Conference Conference Special Event Conference Group Tour Conference SMERF/Reunion Board Meeting Convention Convention Conference Wedding Tournament Wedding Group Tour TOTAL:

200 250 80 60 200 120 50 140 100 145 25 60 50 75 225 42 130 135 125 25 54 30 100 25 150 150 40 300 112 20 40 200 35 100 100 100 20 60 75 120 1500 30 200 20 300 65 150 17 70 20 140 200 200 50 55 175 100 34,151

100 395 330 96 125 80 10 25 165 475 18 30 25 111 15 84 208 270 235 10 54 41 343 42 200 35 80 97 336 40 50 137 35 25 160 150 80 15 190 180 50 20 46 40 140 189 150 34 30 24 220 273 360 50 28 60 25 29,873

$413,750 $377,250 $243,950 $62,160 $222,000 $46,320 $9,750 $72,100 $302,000 $379,650 $27,250 $44,400 $9,200 $123,600 $39,720 $77,700 $181,050 $173,475 $228,750 $7,430 $68,850 $49,050 $256,550 $25,900 $321,250 $140,250 $31,080 $288,900 $244,160 $32,700 $45,900 $310,000 $12,880 $51,800 $123,000 $163,500 $54,500 $31,080 $156,500 $233,600 $758,250 $23,310 $183,000 $32,700 $600,500 $104,175 $55,200 $27,795 $126,910 $20,100 $306,250 $633,750 $418,500 $54,500 $70,125 $110,250 $36,800 $45,607,706

New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New

Lead Name Blinker Fluid Productions/Seven Slots Sales, LLC

Account Name

1/3/23 1/18/23 1/18/23

1/3/23

Date of Lost Business

Special Event Tournament Tournament

Special Event

EEI Type

50 200 2000 70 25 125 50 80 125 500 50 266 300 350 125 9 50 225 42 250 11 30 50 30 100 50 20 100 40 20 30 30 40 71 112 200 24 150

1500 8000 5000

1500

Attendees

10 450 4334 210 42 302 170 240 300 565 80 800 75 300 390 9 10 15 84 300 22 30 30 150 343 72 40 150 80 80 60 36 50 153 336 360 60 150

1025 7998 100

1300

Rooms

$13,470 $310,800 $10,170,000 $152,600 $25,900 $384,375 $136,250 $174,400 $253,125 $827,500 $64,750 $817,950 $222,000 $362,250 $340,625 $9,810 $9,750 $39,720 $77,700 $545,000 $17,985 $23,310 $63,750 $46,620 $256,550 $51,800 $32,700 $163,500 $31,080 $54,500 $23,310 $54,390 $45,900 $140,935 $244,160 $418,500 $43,512 $55,200

$3,270,000 $9,040,000 $2,527,500

$3,270,000

EEI Value

YTD Lost Business 2023 Jeep Invasion Blinker Fluid Productions/Seven Slots Sales, LLC Spartan Race World Pro Ski Tour Trade Show SMERF/Reunion Convention Board Meeting SMERF/Reunion Convention Conference Conference Convention Convention SMERF/Reunion Convention Convention Conference Conference Board Meeting Special Event Trade Show Conference Conference Special Event SMERF/Reunion Tournament SMERF/Reunion Other SMERF/Reunion Board Meeting Special Event SMERF/Reunion Conference SMERF/Reunion SMERF/Reunion Incentive Conference Conference Conference SMERF/Reunion Group Tour

2023B Jeep Invasion 2024 Gore Mountain Spartan Race 2023 World Pro Ski Tour 2/1/23 2/3/23 2/15/23 2/24/23 3/15/23 3/17/23 3/27/23 3/27/23 3/31/23 4/3/23 4/11/23 4/20/23 4/24/23 4/28/23 5/2/23 5/3/23 5/10/23 5/30/23 6/12/23 6/20/23 6/28/23 7/5/23 7/6/23 7/7/23 7/13/23 7/18/23 7/21/23 7/25/23 7/31/23 8/4/23 8/7/23 8/7/23 8/7/23 9/4/23 9/18/23 9/19/23 9/20/23 9/27/23

$208,250 $10,035,000 $778,500 $64,320 $545,000 $24,750 $46,468,997

Camp New York Centers Health Care Porsche Club of America Zone 1 (PCA Zone 1) Federal Signal Corporation Koushik College Reunion Catholic Daughters of the Americas New York State (CDANYS) Eventive Productions Maritz Global Events International Physical Mediums Conference New York School Nutrition Association (NYSNA) Moore Family Reunion Becton Dickinson New York State Network for Youth Success (NYSNYS) New York Farm Bureau NYS County Highway Superintendents Association (NYSCHSA) North American Board of Certified Energy Practitioners (NABCEP) May 2023 Sweet 16 Techo-Bloc Corp SunRun Solar New York Association of Training and Employment Professionals (NYATEP) World Travel Inc Celestin Family Reunion New England Beasts Jones Family Bais Chana Women International King of Prussia Ski Club Best Western Worldwide Hotels 100X Hospitality LLC Bid Group Canada Federal Aviation Administration Questar III BOCES Petty Family Reunion Chery Industrial Sedulo Events Association of Justices of the Supreme Court of the State of NY Golf Course Builders Association of America (GCBAA) Appleman Family Reunion Carr's Holidays

240 1800 460 69 100 0 23,980

2023 Camp New York Eastern NY meeting 2023 Centers Health Care 2027 Porsche Parade 2023 Corporate Executive Meeting 2023 Koushik College Reunion 2023 CDA NYS Convention 2023 October Eventive Productions Meeting 2023 Houlihan Lokey CF NY Event 2024 International Physical Mediums Conference 2025 NYSNA Annual Conference 2023 Moore Family Reunion 2023 BD IQSC Meeting 2024 School's Out Make It Count Conference 2023 New York Farm Bureau State Annual Meeting 2024 NYSCHSA Summer Conference 2023 NABCEP Staff Retreat May 2023 Sweet 16 Hardscaper Showcase UpState NY 2024 2023 SunRun Retreat 2024 Youth Practitioner’s Forum Taconic Leadership Retreat 2023 Celestin Family Reunion 2023 New England Beasts 2023 Jones Family Reunion BCWI Womens Retreat 2024 King of Prussia Ski Trip 2023 LG Corporate Mtg 100X Hospitality Event Rooms BG Leadership Training 2023 FAA Managers Meetings 2023 Summer Institute Retreat 2024 Petty Family Reunion Chery Fall Retreat 2024 Fall SUNYRA 2024 Annual Fall Conference 2024 GCBAA Summer Meeting 2023 Appleman Family Reunion 2024 Student Group Carr's Holiday Inc 245 5000 325 150 200 330 28,250

Adirondack Sport Complex - The Dome Lake George Music Festival Law Enforcement Officers Weekend (LEO) The Masterpiece Project On Scene Fire-Rescue Conference & Expo Beis Ruchel High School

Tournament Special Event Conference SMERF/Reunion Conference SMERF/Reunion TOTAL:

Girls Softball Tournament 16U & 18U 2022 Lake George Music Festival 2023 LEO Weekend The Masterpiece Project On Scene Fire Rescue Conference and Expo Beis Ruchel High School Class Trip 2023 48 Lost Business

Reason for Loss Couldn't find dates for Festival Commons/Charles R. Wood Park to go with dates that the trails were available and lined up with their vendors.

Couldn't find dates for Festival Commons/Charles R. Wood Park to go with dates that the trails were available and lined up with their vendors.

Not the right fit this go around Not the right year Decided to hold the event where they have been doing it for years and not going somewhere new No Property is able to meet the needs of this group.

Event is too big for area.

Campground, Michigan Decided to go to Stowe VT. Lost to Saratoga per their website.

Board chose the Pocono's.

Changed Dates and is rescheduling.

Moving to the Desmond near the Albany Airport due to proximity to the airport.

Group too big for area. Meeting space is not sufficient.

Family Reunion will be in the Catskills Board decided to not hold a 2023 event.

Wanted to stay closer to Albany.

Going to Hudson Valley. Board Preference.

Board chose The Sheraton in Niagara Falls, NY Client stopped responding to us. All hotels we recommended did not have this event booked.

Saratoga Hilton Chose another destination. Unable to confirm where.

CEO was not satisfied with our hotels and the date passed.

Board chose Holiday Inn Saratoga Springs Group has not responded to multiple emails and phone calls.

Never heard back. Sent note to every property and nobody had this group.

Staying in Clifton Park never heard back from client. Property that made offer does not have them booked.

Chose a different location.

Going to Greek Peak in Cortland, NY LG area hotels sold out; Booked in Clifton Park, NY No longer in need of rooms chose a location closer to home in Quebec Contacted the CVB too late. Chose other location.

Group stopped responded. There is nothing online for event.

Lack of Hotel Interest. Going to Lake Oneida Meeting postponed until next year.

Saranac Waterfront Lodge Hilton Pearl River Hotel Chose West Coast for 2024. Mychelle asked for 2025 proposals.

Group decided to stay closer to home, "staycation" Decided on Saratoga to stay or just do day trip up here.

The dome collapsed due to a snowstorm. Hoping to have it back up and available mid-March 2021 Cancelled, duplicate lead Internal issues The event has been cancelled for 2023. The planner will source for 2024 in spring 2023.

Event was cancelled Class decided to not come for their trip, will hopefully return in the future.

Lead Name 2023 Komlos Family Reunion 2023 Facchetti Reunion HL Capital Markets Strategy Session Bourbon/Davis Wedding Women's Leadership Retreat Ross-Hixson/Erickson Wedding 2023 Long Island Surge 2023 Wild in the Trees Music and Skate Festival Berkshire Reign Soccer Tournament Johnson City High School 2024 Hornell Highschool 2024 GMU Highschool Casa/Markoe Wedding 2024 Calabrese Family Reunion 2024 Board Retreat 2024 Directors Summit 2024 Glass Family Reunion Griffiths Family Reunion 2024 C. Smith Family Reunion Lalonde/Bombard Wedding Executive Committee Meeting and Board of Directors Meeting 2024 2024 Hannaford Leadership Conference Mastrodomenico/Tosi Wedding De Thomasis/Fisher Wedding 2025 Humanities Retreat DTN Presidential's Club 2025 NYSPHSAA Boys Basketball Championship 2025 New York State Tourism Conference (NYSTC) 2025 Rotary New York 2025 CACI Annual Convention 2025 GCBAA Summer Meeting 2025 NYSCHSA Summer Conference 2025 Annual Meeting 33 Pending Leads

Pending Account Name Komlos Family Reunion 2023 Facchetti Reunion Maritz Global Events Jeff Bourbon/Tammy Davis Wedding Integrated Management & Sales Consulting Ross-Hixson/Erickson Wedding Long Island Surge Mirth Films Berkshire Reign Carr's Holidays Carr's Holidays Carr's Holidays Nick Casa/Kristen Markoe Wedding Lake George Area Family Reunions Association of School Business Officials of New York (ASBO) Seattle Study Club Lake George Area Family Reunions Lake George Area Family Reunions C. Smith Family Reunion Lake George Area Weddings CME Events, LLC ConferenceDirect Christina Mastrodomenico/Drew Tosi Lake George Area Weddings Princeton University DTN NYSPHSAA (NYS Public High School Athletic Association New York State Tourism Industry Association (NYSTIA) Rotary Club of New York #6 Catholic Alumni Club International Golf Course Builders Association of America (GCBAA) NYS County Highway Superintendents Association (NYSCHSA) New York State Tourism Industry Association (NYSTIA)

Meeting Dates 7/30/23 8/11/23 9/11/23 10/5/23 10/5/23 10/6/23 10/6/23 10/7/23 10/20/23 6/6/24 6/7/24 6/7/24 7/3/24 7/14/24 7/17/24 7/18/24 8/2/24 8/4/24 8/11/24 8/24/24 9/6/24 9/25/24 10/4/24 10/18/24 1/16/25 2/25/25 3/20/25 4/22/25 4/24/25 7/13/25 8/3/25 9/7/25 9/22/25

Meeting Dates2 8/5/23 8/13/23 9/13/23 10/7/23 10/6/23 10/8/23 10/8/23 10/8/23 10/22/23 6/7/24 6/9/24 6/9/24 7/7/24 7/20/24 7/19/24 7/21/24 8/4/24 8/10/24 8/18/24 8/25/24 9/7/24 9/27/24 10/6/24 10/19/24 1/19/25 2/27/25 3/23/25 4/25/25 4/27/25 7/19/25 8/6/25 9/10/25 9/26/25

EEI Type SMERF/Reunion SMERF/Reunion Conference Wedding SMERF/Reunion Wedding Tournament Special Event Tournament Group Tour Group Tour Group Tour Wedding SMERF/Reunion Board Meeting Conference SMERF/Reunion SMERF/Reunion SMERF/Reunion Wedding Board Meeting Conference Wedding Wedding SMERF/Reunion Incentive Tournament Convention Conference Convention Conference Conference Convention TOTAL:

Attendees 40 30 30 100 25 90 54 650 55 100 100 48 150 70 20 125 30 20 60 50 40 170 150 175 25 50 9302 200 120 80 200 125 140 12,624

Rooms 120 20 41 40 10 40 54 30 28 25 200 96 200 30 24 235 20 35 210 50 34 367 35 60 42 185 445 273 180 330 360 382 220 4,421

EEI Value 72520 23310 49050 100500 7430 94650 68850 274500 70125 36800 55200 26496 321250 126910 20100 228750 23310 36260 124320 54500 43600 396950 140250 110250 25900 183600 5821870 633750 233600 243950 418500 360000 306250 $10,733,301

New/Existing New New New New New New New Existing New New New New New New New New New Existing New New New Existing New New New New Existing New New New New Existing New

Name RCMA ABA Sports ETA ATTA ESSAE Trade Show Smart Meetings Connect Sports Connect Meetings SPORTS The Relationship Conference Small Market Meetings Destination East

Date 1/24-1/26 2/4-2/7 5/8-5/11 5/9-5/11 6/8/23 8/1 - 8/2 8/22 - 8/24 8/22 - 8/24 9/11-9/14 09/27-29/2023 10/10-10/12 12 35 25 537

# Connections 100 150 35 25 23 67 65

YTD Trade Show Activity

Total:

Location Chattanooga, TN Detroit, MI Kansas City, MO Portland, ME Albany, NY New York City, NY Minneapolis, MN Minneapolis, MN South Bend, IN Cedar Rapids, IA Uncas, CT

# Appointments N/A 22 20 10 N/A 15 20 18 12 19 18 154

1 TBD TBD TBD 9

Leads TBD 6 TBD TBD 2

TBD TBD TBD 1

Bookings TBD TBD TBD TBD 1

$396,950 TBD TBD TBD $1,113,708

EEI Value TBD $134,758 TBD TBD $582,000