Delta Currents September 2012

SEPTEMBER 2012 www.deltaaor.com

deltacurrents

DELTA ASSOCIATION OF REALTORS速

Of course he talked initially about the annual cost. He actually was aware and mentioned that just the cost of zip forms, if paid separately, would more than cover Association dues. However, I thought that the most important reason that belonging to a Board had to do with those pesky Code of Ethics that we subscribe to as REALTORS®.

Not that this Broker or most Brokers who are licensees and not REALTORS® do not pay attention to the Code. There is just no remedy or enforcement of the Code by the Association, California Association, or National Association of Realtors.

We read the Code, or a portion of it, at every one of our Board of Directors meetings just to reinforce and remember our duties as REALTORS®. If there is a suspected violation of the Code of Ethics the REALTOR® member would have to go directly to the Department of Real Estate to address any pertinent issue.

Aside from that, there are 150 CAR benefits, and more coming, as noted in our magazine: 2012 Your Membership, Your Way. Chiefly, our REALTOR®

2 www.deltaaor.com DELTACURRENTS

benefits are in the areas of legal hotline, legislative lobbying efforts, statistical information, short sale and REO resources, training/education live or on video and more.

CAR is also looking at strengthening the entry requirements for Salespersons and Brokers and had a strong say in the removal of dual tracking foreclosures and short sales. We have an impact on our industry, affecting licensees, even those who are not REALTORS®.

In addition, our local Association offers education, training, meeting rooms, local political involvement, member outreach, a supply store, local and timely response ( we answer the phone!) and a member-centric leadership team.

I know of no other business that is so inexpensive regarding entry and ongoing fees and yet has the capacity for almost unlimited income. It costs less than $2000 to maintain a license on an annual basis. This low cost, coupled with fairly easy entry requirements, in my opinion, is why so many get in and out of the business and why we need strong professional standards like the Code of Ethics.

So what about this Broker? I gave him the CAR 2012 magazine outlining total benefits, and we talked some more. Not sure what happened, yet, but if you run across a licensee who is not a REALTOR®, take a few moments to raise their consciousness about what they are missing.

september2012

2 0 1 2 D A R P R E S I D E N T C E C I LY T I P P E R Y • S E P T E M B E R 2 0 1 2

I ran into a Broker at the Board the other day who was terminating membership at DAR. After introducing myself and getting acquainted, it turns out we have had a transaction together. I had to ask why he and his agent had decided that being a member of an Association was not the thing to do.

John Bedford, Secretary

info@deltaaor.com

DIRECTORS

Delta Currents is the official

MaryJane Dukellis

monthly publication of the Delta

Jodi Marfia

Association of REALTORS速.

Ramesh Suman

Although every effort has been

Cathie Marples

made to ensure the accuracy and

Angela Johns

thoroughness of this publication,

Errol Mooney

errors may occur. DAR shall not

Lori Ogorchock

be held liable for misinformation,

Ron Keefer

typographical errors, omissions,

Lynn Valintis

and/or misprints in editorial and/or

Cecily Tippery, President Scott MacIntyre, President-Elect James Britto, Treasurer Ralph Garrow, Jr., Immediate Past

advertising materials.

STAFF John Bedford, Association Executive

Delta Currents is published by

john@deltaaor.com

Michelle Manos Design.

Tonia Nielsen, Chief Operations Officer

For advertising rates, please

tonia@deltaaor.com

contact Michelle Manos at 831 869 5084 or michellemanos@gmail.com.

Jean Ruelas, Manager- Retail Operations jean@deltaaor.com

yourdarteam

President

SEPTEMBER 2012 Delta Association of REALTORS速 3428 Hillcrest Avenue, Suite 200, Antioch, CA 94531 Phone 925 757 8283 Fax 925 757 8393

2012 OFFICERS

Ron Greenslade, Chief Financial Officer rong@deltaaor.com Barbara Baham, Members Service Director barbara@deltaaor.com

2012 DAR HOURS

Tuesday - Friday 8:00am - 5:00pm www.deltaaor.com DELTACURRENTS Monday 9:00am - 5:00pm

3

Presents…

How to List & Sell Investment Property &"Get Paid working with Investors!!!!

Designed Specifically For: Residential, Commercial & Investment Agents

   Some of What You Will Discover Includes...

• How to put 4 marketing systems into action that will deliver every level of client.

•

How to qualify prospects in 3 minutes or less and ONLY work with the clients who are ready to do business TODAY!

•

How to reach eager sellers with MASSIVE portfolios without having a single listing.

You Will Learn: How to calculate Cap Rates, Gross Rent Multipliers (G.R.M’s) & set up sheets Terminology and tips for communicating with Investors and other C.I. Brokers How to calculate return on Investment (R.O.I.), vacancy, expense factors.

How to analyze and determine value using the income approach.

How to do a rent survey and the impact of market rent vs. actual rent on value.

DELTA ASSOCIATION OF REALTORS Date and Time: October 9th. From 9:00am-5:00pm Location: 3428 Hillcrest Ave., Ste. 200, Antioch, CA 94531 To register call DAR at 757-8283 $59.00 DAR Members - $69.00 Non Members Re No refunds After October 1, 2012gister:

      Brought to you by www.MichaelSimpsonSystems.com - Call 562.961.1410

DISCOVERY BAY/BYRON MARKETING MEETING & TOUR 1st and 3rd Tuesday Board Walk Grill at the Marina, Discovery Bay 9:00am • $1 For more information call LeeAnn Seamann 634-2224 at Marples & Associates Group does use Paragon to schedule homes on tour.

Tours are Caravan and must be in by Noon on Monday.

OAKLEY/BETHEL ISLAND/ BRENTWOOD/KNIGHTSEN MARKETING MEETING & TOUR Every Wednesday Black Bear Diner, 3201 Main Street, Oakley • 8:30am • $2 For more information contact Dan Barnes, Tour Coordinator, 759-4648.

Group will use Paragon to schedule homes on tour.

Mike Stoiber, LUTCF 130 E Leland Rd Ste B Pittsburg, CA. 94565-4954 925-432-2961 Fax 925-432-8219 License #315314

Mike.stoiber.b8rf@statefarm.com Visit my website for helpful information

CONTRA COSTA REALTORS® IN MOTION CONTRA COSTA NORTH Martinez, Pacheco, Pleasant Hill, Concord, Walnut Creek, Clayton, Clyde Every Tuesday 8:30am • $10 Centre Concord, 5298 Clayton Rd., Concord Doors open at 8am for breakfast www.ccrim.info

REALTORS® MARKETING ASSOCIATION CONTRA COSTA SOUTH Danville, San Ramon, Blackhawk, Diablo, Alamo Every Thursday San Ramon Community Center, 12501 Alcosta Blvd., San Ramon 8:30am • $5 Doors open at 8am for breakfast No formal tour www.RMAtoday.com

INFORMAL TOURS Martinez, Pacheco, Pleasant Hill, Concord, Walnut Creek, Clayton,Clyde, Rossmoor, Orinda, Lafayette, Moraga Tuesday between 9:00am and 2:00pm Danville, San Ramon, Blackhawk, Diablo, Alamo Thursday between 9:00am & 2:00pm

septembertours

ANTIOCH/PITTSBURG/BAYPOINT Every Tuesday Delta Association of REALTORS® 3428 Hillcrest Avenue, Ste. 200, Antioch 8:30am • $2 For more information call Ramesh Suman, Majestic Homes, 779-1234, or Ralph Garrow Jr., Ralph Garrow Real Estate, 366-6676

welcomenewmembers!

REALTORS速 Cherie S. Gubisch Better Homes Mann & Associates 3413 Deer Valley Rd., Antioch 779-0600 FAX 779-0651

Mark Elstob RoMarco Properties 1210 Central Blvd., Ste. 8, Brentwood 240-9050 FAX 281-9223

Jacqueline Craig Better Homes Mann & Associates 3000 Delta Fair Blvd., Antioch 779-0700 FAX 779-0353

AFFILIATES Jayne Oertwig Allstate Insurance 3496 Buskirk Ave., Ste.103, Pleasant Hill 937-3520 FAX 937-3526

Michael Hinojosa JDK & Associates 50 Eagle Rock Way, Ste. D, Brentwood 418-4442 FAX 888-851-4246 Stephen Paananen Prudential California Realty 1269 California Ave., 102, Pittsburg 432-9100 FAX 432-2050 Victor V. Valles Resolute Real Estate 306 Barn Dance Way, Oakley 625-1200 FAX 527-5700 Louis Burgos Zip Realty, Inc. 1390 Willow Pass Rd., Concord 800-255-5947 FAX 877-292-4709

Thomas Bushman Bushman Insurance Agency 1676 N. California Blvd., Walnut Creek 778-6929 FAX 888-346-9040 Jessica L. Stockwell Spoiled Rotten The Spalon 4379 Hillcrest Ave., Antioch 706-7269

MEMBERS ON THE MOVE Matt Anderson is now with JDK & Associates at 50 Eagle Rock Way, Ste. D, Brentwood, 418-4442 FAX 888-851-4246 Susan Garber is now with JDK & Associates at 50 Eagle Rock Way, Ste. D, Brentwood, 418-4442 FAX 888-851-4246 Kelly Gonzalez is now with JDK & Associates at 50 Eagle Rock Way, Ste. D, Brentwood, 418-4442 FAX 888-851-4246

BROKERS Ray Schnibben Allen Ray Schnibben, Broker 4041 Lone Tree Way, Ste; 101, Antioch 759-0880 FAX 331-5090 John David Connect Realty Com., Inc. 7976 California Ave., Fair Oaks 866-438-0924 FAX 866-238-8183 Gus Malliarodakis Gus Malliarodakis, Broker 2063 Main St., #437, Oakley 250-9078 FAX 889-2049 Jeffrey Klaus Premium Real Estate Service 1625 Main St., Ste. 1002, Oakley 757-5555 FAX 800-697-0701 Tom W. Decker Real Estate Services 15 Barika Court, Pacheco 510-377-9166 FAX 510-377-9166

Hall Longacre is now with JDK & Associates at 50 Eagle Rock Way, Ste. D, Brentwood, 418-4442 FAX 888-851-4246 Francisca Olivia Prullage is now with JDK & Associates at 50 Eagle Rock Way, Ste. D, Brentwood, 418-4442 FAX 888-851-4246 Valerie A. White is now with JDK & Associates at 50 Eagle Rock Way, Ste. D, Brentwood, 418-4442 FAX 888-851-4246 Joseph McMindes is now with Premium Real Estate Services at 1625 Main St. Ste. 1002, Oakley, 757-5555 FAX 800-697-0701 Shawn Beddingfield is now with Prudential California Realty at 2510 Sand Creek Rd., Brentwood, 634-3200 FAX 634-3393 Ralph Martinez is now with Prudential California Realty at 2510 Sand Creek Rd., Brentwood, 634-3200 FAX 634-3393 Gary Nentwig is now with Prudential California Realty at 2510 Sand Creek Rd., Brentwood, 634-3200 FAX 634-3393

Cecily Tippery is now with Prudential California Realty at 2510 Sand Creek Rd., Brentwood, 634-3200 FAX 634-3393 Nina Hoffman is now with Prudential California Realty at 14810 Highway 4, Ste. A, Discovery Bay, 634-0400 FAX 634-3143 Allen Bush is now located at Prudential California Realty at 3775 Main St., Ste. E, Oakley, 625-0695 FAX 625-4552 Michelle Bush is now located at Prudential California Realty at 3775 Main St., Ste. E, Oakley, 625-0695 FAX 625-4552 Margaret Hurtado is now located at Prudential California Realty at 3775 Main St., Ste. E, Oakley, 625-0695 FAX 625-4552 Rena Provencio is now located at Prudential California Realty at 3775 Main St., Ste. E, Oakley, 625-0695 FAX 625-4552 Veronica Sancen is now located at Prudential California Realty at 3775 Main St., Ste. E, Oakley, 625-0695 FAX 625-4552 John Schieber is now located at J. Rockcliff Realtors at 160 B Guthrie, Brentwood, 420-6515 FAX 406-0724 Paul Tichenor is now with RoMarco Properties at 1210 Central Blvd., Ste. 108, Brentwood, 240-9050 FAX 281-9223 Sarah Tichenor is now with RoMarco Properties at 1210 Central Blvd., Ste. 108, Brentwood, 240-9050 FAX 281-9223

OFFICE NAME CHANGE Windermere Signature Collection is now Signature collection Real Estate located at 5087 Lone Tree Way, Antioch, 778-9445 FAX 778-2513

REALTORS… INCREASE YOUR BOTTOM LINE! Sabine Larsen, Instructor Tuesday, September 11, 2012 10:30am – 12:00pm To register call 925-302-9208 or Email sabinehlarsen@gmail.com NEW MEMBERS ORIENTATION Wednesday, September 12, 2012 8:30am – 12:00pm To register call DAR office 757-8283 EBRDI PARAGON TRAINING Free to MLS Subscribers Steven Pean, Instructor Wednesday, September 19, 2012 1:00am – 4:00pm CMA’s, Listing book and Cloud (Lecture) To register call EBRDI at 363-2333 Or logon to EBRDI.com HOW TO LIST & SELL INVESTMENT PROPERTY & “GET PAID WORKING WITH INVESTORS!!!

Michael Simpson, Instructor Tuesday, October 9, 2012 9:00am – 5:00pm DAR Members $59 Non Members $69 To register call DAR at 757-8283 (no refunds after October 1, 2012) All Classes are held at the Delta Association of REALTORS®, 3428 Hillcrest Ave., Ste: 200, Antioch, except as otherwise noted.

dareducation

Sandy Thom is now with Prudential California Realty at 2510 Sand Creek Rd., Brentwood, 634-3200 FAX 634-3393

of the Delta Association I am able to stay

WHAT IS IT GOOD FOR?

abreast of current and future changes in policy and real estate law as well as obtain

When I was first asked

specific answer and clarification to various

why I am a member of

issues that are common in the current

DAR, CAR or NAR my first

market.

thought was “because I

by PATRICK MCCARRAN, PRUDENTIAL CA REALTY

yourdarmembership

MEMBERSHIP:

have to.” However upon

Last but not least I frequently use the

reflection I came to realize

physical benefits such as the store when I

that there are many benefits

need a rider today for that particular seller

of membership that I

or the conference room that my office has

evidently take for granted.

been taking regular advantage of. These

The most important reason

are the tangible benefits that are often

for membership for me is

overlooked or merely taken for granted on

the Government advocacy

a daily basis. What benefits do you enjoy or

program. I donate regularly

take for granted?

to REALTOR® Action fund. I have always felt it is important that we as Realtors have a strong voice in Washington, Sacramento and here locally. By forming together as a membership we gain the power that numbers provide.

Number 2 on my list is the CAR legal hotline and legal updates that are provided electronically and in the form of the speakers that make regular rounds at the DAR,

ASHI and CREIA Certified

925.628.6905 • Six years inspecting East County houses • Same-day reports • SUPRA lock box access • Fully insured, including Mike and REALTOR® coverage Shawn Stewart • Flexible scheduling • Competitive rates

CCAR and other realtor trade groups. With the power of CAR and the facilitation

Click for more information.

September 11 Public Relations Committee Meeting

9:30pm - 11:00pm

September 11 Business Technology Committee Meeting

10:00am - 11:00am

September 12 New Members Orientation

8:30am - 12:00pm

September 13 Local Government Relations Committee Meeting

11:30am - 12:30pm

September 16 Delta Harvest Run September 18 Membership Committee Meeting

11:00am - 12:00pm

September 18 Delta Realtor Community Service Foundation

1:30pm -

September 20 Executive Committee Meeting

12:00pm -

September 20 Strategic Planning Committee Meeting

2:00pm -

September 25 Budget & Finance Meeting

10:00am - 11:00pm

September 25 Education Committee Meeting

2:00pm -

September 26 Bylaws Committee Meeting

10:00am - 11:00am

3:00pm 1:00pm

3:00pm

October 3 – 6 CAR Meeting, Anaheim October 9

Public Relations Committee Meeting

9:30am - 11:00am

October 10

New Members Orientation

8:30am - 12:00pm

October 11

Local Government Relations Committee Meeting

11:30am - 12:30pm

October 16

Membership Committee Meeting

11:00am - 12:00pm

October 16

Delta Realtor Community Service Meeting

1:30pm -

October 18

Executive Committee Meeting

12:00pm

October 18

Strategic Planning Committee Meeting

2:00pm -

October 23

Budget & Finance Meeting

10:00am

October 23

Education Committee Meeting

2:00pm -

October 24

Bylaws Committee Meeting

10:00am - 11:00am

October 25

Board of Directors Meeting

9:00am - 11:00am

East County Insurance Agency, Inc.

3:00pm

3:00pm

3:00pm

yourcalendar

3:30pm

ANTIOCH 925 757 4208 2738 B W. Tregallas Rd. BRENTWOOD 925 240 1330 6440 Brentwood Blvd.

All personal and commercial lines www.eastcountyins.com

www.deltaaor.com DELTACURRENTS

9

Shawn Stewart, National Property Inspections

P O S T- T E N S I O N C A B L E S L A B S

For several years the building industry has been incorporating concrete technologies by using post-tension cables in slab construction. Posttensioning is a method of strengthening concrete using high-strength steel strands or cables, typically referred to as tendons. Slabs using the posttension method can be built thinner, which can cut down on construction costs and curing time. The posttensioning method is the best practice for building stronger, more reliable foundation slabs. Concrete is very

strong in compression, usually rated up to 2,500 PSI, but it’s relatively weak in tension. This means that a concrete slab can be prone to cracking due to deflection, or bending, when the earth under the slab sinks or becomes

unstable.

Expansive soil is a type of soil that expands and contracts based on its moisture level, and it can damage the structural integrity of homes.

Post-tension concrete construction creates a tight grid of steel cables that actively help support the slab. Unlike conventional “inactive” rebar, which only helps keep the slab intact after cracking, post-tension tendons continually contribute to the structural integrity of the home. Plastic sheathing is used to cover the cables to protectthem from corrosion.

Here’s how a post-tension slab is built and installed: Lay plastic-sheathed steel cables in a grid where the slab will be poured. Pour the concrete, making sure that the cables remain at the right depth (these are usually held in place with positioning tools called “chairs”). After the concrete has cured to 75% of its designed strength, pull the cable taut using a hydraulic jack. This is the ‘posttension’ put on the cables. Cables should be pulled to 25,000 PSI. Anchor the ends of the cables and let the concrete cure completely.

The ends of the cables should never be exposed to prevent rust and moisture from attacking the ends of the cables which can lead to degradation of the cable and failure of the slab system. Properly sealed cables will look like 3” round concrete plugs in the foundation with no cable exposed.

For additional information, contact Shawn Stewart, National Property Inspection, at 925-628-6905 or deltainspection@gmail.com.

Mike and Shawn Stewart 10 www.deltaaor.com DELTACURRENTS

Beginning on Monday, September 10, and thru

use the image for all their marketing needs for

Friday, September 14, DAR will be having a

$99.99. Additional images

photography event.

and extractions are $30.00.

Sitting fee and retouching are free (wrinkles,

Image 1 Studios is America’s #1 photography

blemishes, double chins, etc.)

studio nationwide. They have worked with associations nationwide and they do quality

The Delta Realtor Community Service

work.

Foundation will receive $10 per sitting. With good REALTORÂŽ participation, we will raise

There are several packages available starting

a substantial amount for the Foundation.

at $39.99 for a print package. The most popular

The event will be at the Delta Association of

package is a CD with a completely retouched

Realtors 3428 Hillcrest Ave., Ste. 200, Antioch,

image, that is done while the agent watches, and

to schedule your appointment call the DAR

we provide copyright release so the agents may

office at 925-757-8283. www.deltaaor.com DELTACURRENTS

11

PLACE YOUR AD IN

deltacurrents THE OFFICIAL ONLINE PUBLICATION OF THE DELTA ASSOCIATION OF REALTORS®

• DeltaCurrents is an eMagazine that features a link to your email and/or website.

• AFFORDABLE RATES AND SIZES Preferred rates for DAR members!

• CORE READERSHIP DeltaCurrents reaches some 1,000 REALTORS® and Affiliates in Eastern Contra Costa County - Antioch, Bay Point, Bethel Island, Brentwood, Byron, Discovery Bay, Knightsen, Pittsburg, and Oakley.

• EDITORIAL Articles feature issues of importance to the real estate community, including information about national, state, and local real estate news, REALTOR® safety, legal issues, special events, technology, education, philanthropy, and more.

• FREE CREATIVE AD DEVELOPMENT Design services are free for advertisers!

• DISTRIBUTION DeltaCurrents is emailed to REALTOR® and Affiliate members of the Delta Association of REALTORS® monthly. Twelve annual issues are available as downloadable PDF’s on the DAR’s website.

•THE PUBLISHER Michelle Manos Design specializes in publishing periodicals and other publications for REALTOR® associations, non-profit organizations, and many other businesses. The MMD team has nearly 40 years of experience in award-winning publishing, marketing, and graphic design programs. MMD serves clients throughout California and the USA.

AD SUBMISSION & SPECIFICATIONS

Page size is 8.5” x 11” •

• Submit artwork as a pdf, eps, tif, psd, or packaged InDesign file

Ad can bleed

FULL PAGE

8.5 x 11

HALF PAGE HORIZONTAL

7.5 X 5

• Space reservations and artwork are due the 25th of prior month • We will design your ad at no charge, and you may change it at no cost throughout your contract.

HALF PAGE VERTICAL

3.65 X 10

QUARTER PAGE

3.65 X 5

BUSINESS CARD

Email contracts and artwork to michellemanos@gmail.com

2012 ADVERTISING RATES Effective 6/01/12

MEMBER RATES (per month) 6-12 months

Full Page Half Page Quarter Page Business Card

75 50 35 20

1-5 months

90 70 40 25

NON-MEMBER RATES (per month) Full Page Half Page Quarter Page Business Card

6-12 months

1-5 months

100 80 55 30

110 90 60 40

3.5 x 2

DeltaCurrents is published for the Delta Association of REALTORS® by MICHELLE MANOS DESIGN. For advertising information, contact Michelle Manos at michellemanos@gmail.com 831 869 5084

deltacurrents T H E O F F I C I A L P U B L I C AT I O N O F T H E D E LTA A S S O C I AT I O N O F R E A LT O R S ®

A D V E R T I S I N G C O N T R A C T & S PA C E R E S E R VAT I O N ADVERTISER Address City, State, Zip Contact Office Phone Mobile Phone

agrees as follows: Today’s Date Fax Email Website

BILLING CONTACT Address City, State, Zip Title

Phone Mobile Fax Email

SPACE Ad Size/Color Placement Request Notes Cost per month

# of months Beginning issue Ending issue Contract Total

TERMS • This agreement is subject to these terms and conditions. The Advertiser has read and understands this Agreement and has received a copy. This constitutes the complete Agreement between Advertiser and Publisher. Verbal representations and promises made by the Publisher and/or her representatives are not binding or valid.

• The Advertiser understands and agrees that the advertising placement contracted for is immediately reserved for the Advertiser by the Publisher upon execution of this agreement. Cancellation of this agreement cannot be accepted in lieu of payment.

• The Publisher reserves the right to refuse advertising for any reason. The liability of the Publisher for any error or omission or delay for which the Publisher may be held legally responsible shall not exceed the cost of the space or placement paid for by the Advertiser.

• This agreement is with the named Advertiser. Change of ownership or management will not dissolve Advertiseri’s obligations.

• Artwork created by Michelle Manos Design is for the exclusive use in its publications. Consult Publisher for rates for other use.

DEADLINES Space reservations and artwork are due by the 25th of the previous month. The previous issue’s advertisement will be published unless the Publisher is otherwise notified and new artwork received by the Publisher. We are pleased to assist our advertisers with preparation of their advertisements at no charage.

PAYMENT We accept PayPal and checks. MAKE CHECKS PAYABLE TO MICHELLE MANOS DESIGN. Payment must be made within 30 days of invoice date to receive contract discount. No cash discounts are offered. Advertiser agrees to pay a finance charge of 1.5% per month (18%) on amounts 31 days or more past due and agrees to pay reasonable attorney and court or collection click to pay charges. No advertising will be permitted for accounts 30 days past due. First-time advertisers must pay in advance for ads. A 15% commission is applicable for recognized advertising agencies.

ADVERTISER APPROVAL PUBLISHER Authorized Signature APPROVAL

Date

Authorized Signature

Date

DeltaCurrents is published for the Delta Association of REALTORS® by MICHELLE MANOS DESIGN. 6/01/12 For advertising information, contact Michelle Manos at michellemanos@gmail.com 831 869 5084.

H O L D I T AT T H E D E LTA A S S O C I AT I O N O F R E A LT O R S 速 . C A L L 9 2 5 7 5 7 8 2 8 3 F O R D E TA I L S .

planameeting!