ITB 2014

Luiz Braga - Arquivo Paratur

Berlin  Germany

Special Edition ITB



Berlin



March 2014



Free Distribution

FIFA World Cup Learn about Germany’s route to the final FOLHA DO TURISMO BRASIL Special Edition ITB

Special Supplements Rio de Janeiro and Santa Catarina introduce their attractions

Football and Nature, March 2014

the perfect combination Marajó Island, Pará State

Contemporary Art Museum, Niterói, Metropolitan Region

Rodrigo de Freitas Lagoon, Rio de Janeiro. Below, Feia Lagoon, State North/Northwestern Region

Pedra Branca State Park, Rio de Janeiro

Rodrigo de Freitas Lagoon Feia Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

LagoonS

Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of fl ora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

Guanabara Bay Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum , Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

BaYs

Sepetiba Bay

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fl uminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

ParKs Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of fl ora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

CONHEÇA O ESTADO DO RIO DE JANEIRO

E S TA D O D O ESPÍRITO SANTO

E S TA D O D E MINAS GERAIS

GETTING TO KNOW THE STATE OF RIO DE JANEIRO

LEGENDA - KEY Praias Beaches Infraestrutura Infr fraes raes tura Infrastructure Infrast ture

Parque Estadual da Pedra Branca Pedra Branca State Park

Parque Nacional de Itatiaia Itatiaia National Park

Baías e Lagoas Bays and Lagoons

Parques Parks

Constr tr Construções Sociais Social Constructions

Biblioteca-parque do Complexo de Manguinhos Manguinhos library-park

Parque Estadual do Desengano Desengano State Park

SÃO O JOÃO DA BARRA Parque Estadual da E Serra da Concórdia Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

ES

E S TA D O D E S Ã O PA U LO Parque Nacional da Serra da Bocaina Bocaina Range National Park Usina Nuclear de Angra U ngra a Angra Nuclearr Plant Baía da Ilha Grande Ilha Grande Bay

Complexo do Alemão Complexo do Alemão ITAGUAÍ

DO

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

Martim de Sá Martim de Sá Beach

Parque Estadual dos Três Picos Três Picos State Park

Lagoa Feia Feia Lagoon QUISSAMÃ

DO

Baía da Guanabara Guanabara Bay

Lagoa Rodrigo de Freitas Rodrigo g de Freitas Lagoon g

ILHA GRANDE PARATY

TA

UPA Manguinhos Manguinhos UPA

ANGRA DOS REIS D Estal Estaleiro Shipy Shipyard

Parque Nacional da Serra dos Órgãos Órgãos Range National Park

Lagoa de Jurubatiba Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Santa Marta Community

O C E A N O A T L Â N T I C O

NITE E ÓI NITERÓI Parque Nacional da Tijuca Tijuca National Park

Ro occi cinha Rocinha

CAMPOS

SANTA MARIA MADALENA

Praii de Praia Ipan n Ipanema Ipanema Beach

ARMAÇÃO DE BÚZIOS

Porto do Açu Açu Port

Praia Brava B Brava Beach B

Parque Estadual da Serra da Tiririca Tiririca Range State Park

Lagoa de Araruama Araruama Lagoon

Lopes Mendes Lopes Mendes Beach

Complexo Esportivo da Rocinha Rocinha Sports Complex

Praia de Itacoatiara/Pedra do Elefante Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

Sugarloaf, Rio de Janeiro,

CONHEÇA O ESTADO DO RIO DE JANEIRO

E S TA D O D O ESPÍRITO SANTO

E S TA D O D E MINAS GERAIS

GETTING TO KNOW THE STATE OF RIO DE JANEIRO

LEGENDA - KEY Praias Beaches Infraestrutura Infr fraes raes tura Infrastructure Infrast ture

Parque Estadual da Pedra Branca Pedra Branca State Park

Parque Nacional de Itatiaia Itatiaia National Park

Baías e Lagoas Bays and Lagoons

Parques Parks

Constr tr Construções Sociais Social Constructions

Biblioteca-parque do Complexo de Manguinhos Manguinhos library-park

Parque Estadual do Desengano Desengano State Park

SÃO O JOÃO DA BARRA Parque Estadual da E Serra da Concórdia Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

ES

E S TA D O D E S Ã O PA U LO Parque Nacional da Serra da Bocaina Bocaina Range National Park Usina Nuclear de Angra U ngra a Angra Nuclearr Plant Baía da Ilha Grande Ilha Grande Bay

Complexo do Alemão Complexo do Alemão ITAGUAÍ

DO

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

Martim de Sá Martim de Sá Beach

Parque Estadual dos Três Picos Três Picos State Park

Lagoa Feia Feia Lagoon QUISSAMÃ

DO

Baía da Guanabara Guanabara Bay

Lagoa Rodrigo de Freitas Rodrigo g de Freitas Lagoon g

ILHA GRANDE PARATY

TA

UPA Manguinhos Manguinhos UPA

ANGRA DOS REIS D Estal Estaleiro Shipy Shipyard

Parque Nacional da Serra dos Órgãos Órgãos Range National Park

Lagoa de Jurubatiba Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Santa Marta Community

O C E A N O A T L Â N T I C O

NITE E ÓI NITERÓI Parque Nacional da Tijuca Tijuca National Park

Ro occi cinha Rocinha

CAMPOS

SANTA MARIA MADALENA

Praii de Praia Ipan n Ipanema Ipanema Beach

ARMAÇÃO DE BÚZIOS

Porto do Açu Açu Port

Praia Brava B Brava Beach B

Parque Estadual da Serra da Tiririca Tiririca Range State Park

Lagoa de Araruama Araruama Lagoon

Lopes Mendes Lopes Mendes Beach

Complexo Esportivo da Rocinha Rocinha Sports Complex

Praia de Itacoatiara/Pedra do Elefante Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

Sugarloaf, Rio de Janeiro,

CONHEÇA O ESTADO DO RIO DE JANEIRO

E S TA D O D O ESPÍRITO SANTO

E S TA D O D E MINAS GERAIS

GETTING TO KNOW THE STATE OF RIO DE JANEIRO

LEGENDA - KEY Praias Beaches Infraestrutura Infr fraes raes tura Infrastructure Infrast ture

Parque Estadual da Pedra Branca Pedra Branca State Park

Parque Nacional de Itatiaia Itatiaia National Park

Baías e Lagoas Bays and Lagoons

Parques Parks

Constr tr Construções Sociais Social Constructions

Biblioteca-parque do Complexo de Manguinhos Manguinhos library-park

Parque Estadual do Desengano Desengano State Park

SÃO O JOÃO DA BARRA Parque Estadual da E Serra da Concórdia Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

ES

E S TA D O D E S Ã O PA U LO Parque Nacional da Serra da Bocaina Bocaina Range National Park Usina Nuclear de Angra U ngra a Angra Nuclearr Plant Baía da Ilha Grande Ilha Grande Bay

Complexo do Alemão Complexo do Alemão ITAGUAÍ

DO

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

Martim de Sá Martim de Sá Beach

Parque Estadual dos Três Picos Três Picos State Park

Lagoa Feia Feia Lagoon QUISSAMÃ

DO

Baía da Guanabara Guanabara Bay

Lagoa Rodrigo de Freitas Rodrigo g de Freitas Lagoon g

ILHA GRANDE PARATY

TA

UPA Manguinhos Manguinhos UPA

ANGRA DOS REIS D Estal Estaleiro Shipy Shipyard

Parque Nacional da Serra dos Órgãos Órgãos Range National Park

Lagoa de Jurubatiba Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Santa Marta Community

O C E A N O A T L Â N T I C O

NITE E ÓI NITERÓI Parque Nacional da Tijuca Tijuca National Park

Ro occi cinha Rocinha

CAMPOS

SANTA MARIA MADALENA

Praii de Praia Ipan n Ipanema Ipanema Beach

ARMAÇÃO DE BÚZIOS

Porto do Açu Açu Port

Praia Brava B Brava Beach B

Parque Estadual da Serra da Tiririca Tiririca Range State Park

Lagoa de Araruama Araruama Lagoon

Lopes Mendes Lopes Mendes Beach

Complexo Esportivo da Rocinha Rocinha Sports Complex

Praia de Itacoatiara/Pedra do Elefante Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

Sugarloaf, Rio de Janeiro,

CONHEÇA O ESTADO DO RIO DE JANEIRO

E S TA D O D O ESPÍRITO SANTO

E S TA D O D E MINAS GERAIS

GETTING TO KNOW THE STATE OF RIO DE JANEIRO

LEGENDA - KEY Praias Beaches Infraestrutura Infr fraes raes tura Infrastructure Infrast ture

Parque Estadual da Pedra Branca Pedra Branca State Park

Parque Nacional de Itatiaia Itatiaia National Park

Baías e Lagoas Bays and Lagoons

Parques Parks

Constr tr Construções Sociais Social Constructions

Biblioteca-parque do Complexo de Manguinhos Manguinhos library-park

Parque Estadual do Desengano Desengano State Park

SÃO O JOÃO DA BARRA Parque Estadual da E Serra da Concórdia Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

ES

E S TA D O D E S Ã O PA U LO Parque Nacional da Serra da Bocaina Bocaina Range National Park Usina Nuclear de Angra U ngra a Angra Nuclearr Plant Baía da Ilha Grande Ilha Grande Bay

Complexo do Alemão Complexo do Alemão ITAGUAÍ

DO

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

Martim de Sá Martim de Sá Beach

Parque Estadual dos Três Picos Três Picos State Park

Lagoa Feia Feia Lagoon QUISSAMÃ

DO

Baía da Guanabara Guanabara Bay

Lagoa Rodrigo de Freitas Rodrigo g de Freitas Lagoon g

ILHA GRANDE PARATY

TA

UPA Manguinhos Manguinhos UPA

ANGRA DOS REIS D Estal Estaleiro Shipy Shipyard

Parque Nacional da Serra dos Órgãos Órgãos Range National Park

Lagoa de Jurubatiba Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Santa Marta Community

O C E A N O A T L Â N T I C O

NITE E ÓI NITERÓI Parque Nacional da Tijuca Tijuca National Park

Ro occi cinha Rocinha

CAMPOS

SANTA MARIA MADALENA

Praii de Praia Ipan n Ipanema Ipanema Beach

ARMAÇÃO DE BÚZIOS

Porto do Açu Açu Port

Praia Brava B Brava Beach B

Parque Estadual da Serra da Tiririca Tiririca Range State Park

Lagoa de Araruama Araruama Lagoon

Lopes Mendes Lopes Mendes Beach

Complexo Esportivo da Rocinha Rocinha Sports Complex

Praia de Itacoatiara/Pedra do Elefante Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

Sugarloaf, Rio de Janeiro,

Contemporary Art Museum, Niterói, Metropolitan Region

Rodrigo de Freitas Lagoon, Rio de Janeiro. Below, Feia Lagoon, State North/Northwestern Region

Pedra Branca State Park, Rio de Janeiro

Rodrigo de Freitas Lagoon Feia Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

LagoonS

Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of fl ora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

Guanabara Bay Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum , Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

BaYs

Sepetiba Bay

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fl uminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

ParKs Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of fl ora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

Contemporary Art Museum, Niterói, Metropolitan Region

Rodrigo de Freitas Lagoon, Rio de Janeiro. Below, Feia Lagoon, State North/Northwestern Region

Pedra Branca State Park, Rio de Janeiro

Rodrigo de Freitas Lagoon Feia Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

LagoonS

Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of fl ora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

Guanabara Bay Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum , Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

BaYs

Sepetiba Bay

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fl uminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

ParKs Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of fl ora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

Contemporary Art Museum, Niterói, Metropolitan Region

Rodrigo de Freitas Lagoon, Rio de Janeiro. Below, Feia Lagoon, State North/Northwestern Region

Pedra Branca State Park, Rio de Janeiro

Rodrigo de Freitas Lagoon Feia Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

LagoonS

Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of fl ora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

Guanabara Bay Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum , Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

BaYs

Sepetiba Bay

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fl uminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

ParKs Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of fl ora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

Serra dos Órgãos National Park Covering the cities of Guapimirim, Magé, Teresópolis and Petrópolis, the Serra dos Órgãos National Park covers an area of over 20,000 hectares. Its curious name – Organ Mountains – derives from the similarity of the mountain peaks to organ pipes in churches. The park is a popular place for Ecotourism and Adventure Tourism and from May to September, the mountaineering season is open. There are common sports like climbing, hiking, rappelling and others. The most famous trail is the crossing between Petrópolis and Teresópolis, a route that takes three days and is considered the most beautiful walk in the country. In total there is 30 km of hard walking through the mountains passing by such highlights, as the Açu Castle and Pedra do Sino (Bell Stone).

Serra da Tiririca State Park Anyone who has been to Niterói, Itaipuaçu and Itacoatiara, surely must have seen the famous Elephant Rock, which takes its name precisely because its head and body look like a huge elephant, and it is the highest point in Niterói. Perhaps you have heard about climbing Costão de Itacoatiara to see the sun as it slowly descends upon the waters of the sea? Both are tourist attractions in the Serra do Tiririca State Park. A natural boundary between the cities of Niterói and Maricá, Serra da Tiririca starts between the beaches of Itacoatiara and Itaipuaçu and extends to the highway Amaral Peixoto (BR -106) on the border of São Gonçalo. The total area is of 2,400 hectares, including the coastline. Besides various trails of varying difficulty through the undergrowth, the park also has a viewing platform, ideal for people of all ages.

Três Picos, Nova Friburgo, Mountain Region

Botanical Gardens, Rio de Janeiro

Pedra Branca State Park Situated in the West Zone of Rio de Janeiro, the Pedra Branca (White Stone) State Park is one of the largest urban forests in the world, at 12,500 hectares. Its highest point of 1025 metres is Pedra Branca Peak, which is located between the neighbourhoods of Jacarepaguá and Vargem Grande, and can be seen from anywhere in the neighbouring areas. The name of the peak was given because it is composed of limestone and is white in colour. Concealed by typical Atlantic Forest vegetation (cedar, jacaranda, jequitiba (cariniana) and ipê (tabebuia)), it is a shelter for the fauna that is home to ocelots, three-toed sloths, anteaters, lowland pacas, armadillos, lizards, Brazilian porcupines, toucans, guans and agoutis.

Brava Beach, Búzios, Sun Coast. Below, Copacabana Beach, Rio de Janeiro

Ipanema Beach Known worldwide thanks to the song The Girl from Ipanema, by Vinícius de Moraes, Ipanema Beach is one of the most famous in Rio de Janeiro. From its wide strip of sand it is possible to see the Arpoador Rock, Leblon Beach, the Dois Irmãos (Two Brothers) Mountain, Corcovado and Cagarras Islands. The most popular points along Ipanema Beach are: Posto 9, where, every day, there is a traditional applause as the sunsets below the ocean; Posto 10, a meeting place for young people in the South Zone of Rio; Coqueirão, located in front of the largest area of coconut trees, which attracts a predominantly young audience; and the strip of sand in front of Farme de Amoedo Street, which is known for being the gay point along the seashore.

Arpoador Beach The sunset seen from Arpoador Rock is the major attraction on the Beach here, with a view, not only of the immensity of the sea but as well, to the Dois Irmãos (Two Brothers) Mountains. With a 500-metre stretch of sand and big waves, the beach is popular with surfers, one of the most sought after locations in Rio de Janeiro for the sport. On a walk along the beach, you can enjoy gym equipment, sand courts and the Girl from Ipanema Park, which has sports court, a skating rink and a bike path that goes towards Copacabana Fort.

Lopes Mendes Beach, Ilha Grande, Green Coast. Below, Prainha Beach, Rio de Janeiro

Brava Beach Surrounded by low vegetation and rocky cliffs, Brava Beach is used mostly by fishermen; and surfers who are in search of big waves. Because of its rough sea, the beach doesn´t attract many swimmers but it’s an ideal place for those seeking a location of calmness and beautiful scenery. By not having large numbers, the beach is favourable for sports, such as racquetball and football. It has rustic beach bars along its 660 metre stretch, where fish and drinks are served.

Lopes Mendes Beach With approximately three kilometres of white sand, Lopes Mendes is the most famous beach on Ilha Grande and it is recognised as one of the most beautiful in the world. It always has strong currents and transparent waters, which are an attraction for surfers and swimmers. A deserted place, with no bars, restaurants or hotels, Lopes Mendes is only accessible by boat or along trails, starting from the main town, Vila do Abraão. The beach has plenty of sun, shade and breezes, thus attracting many tourists. The nearest accommodation is on the beaches of Pouso, Mangues and Grande das Palmas.

BeAchEs Itacoatiara Beach

A 30-minute drive from Rio de Janeiro is Itacoatiara Beach, which is located in Niterói and is a popular meeting point for surfers. It stretches for 700 metres and is one of the most frequented places of young people in the region, as there is beautiful scenery all around you. If big waves are not your thing, then another beach is Prainha, which has calmer and clearer waters, and salt marsh vegetation along the beach.

Frequented mostly by locals, the beach attracts visitors looking for a more peaceful place because it is not as crowded as the famous beaches in Rio de Janeiro.

Martim de Sá Beach A deserted white sandy beach, with big waves and surrounded by mountains, Martim de Sá Beach, located in Paraty, is the ideal place if you are in search of a tranquil setting. The main attraction of the beach, besides surfing, is the campsite and it is also the starting point for long treks through the woods and surrounding area. Additionally, you can bath in the waterfall, fish and dive. As an area of environmental protection, Martim de Sá encourages the preservation of the environment with competitions for visitors to collect rubbish that has been left scattered on the ground.

Michael Jackson Wall, Dona Marta, Rio de Janeiro

K

nown for the diversity of its attractions, which are divided between the mountains and the coast, the State of Rio de Janeiro also preserves a rich cultural heritage (especially Carnival, the most popular party in the country), which stretches from the capital to the interior. The folkloric processions, popular artists, institutions and traditions of the 92 cities in the state have recently been mapped showing that Rio de Janeiro has a lot to offer when it comes to culture. >> The capital of Rio de Janeiro is known for its Samba, a beat that is a characteristic of Brazil during Carnival and that will engross those who hear it; and for Bossa Nova, which gained worldwide notoriety after becoming more popular at party’s of Rio’s middle class in their homes in the South Zone, where people would gather and listen to the music. More recently funk music is the most popular.

Recognized as a cultural movement by a state law from 2008, funk is no longer just music from the periphery. It has gained notoriety within the middle classes and among foreign tourists. Regardless of the rhythm, it is impossible to stand still when the music starts playing.

Nossa Senhora da Conceição Church, Angra do Reis, Green Coast

Festa do Divino, takes place every year in May at a party inherited from the Portugueses. It´s about the coronation of a new “Emperor”, who parades with his disciples. In the same city, in July, the FLIP festival takes place. It is the largest literary event in the country with workshops, lectures and exhibitions by leading publishers. In January, in the nearby town of Angra dos Reis, Folia de Reis, is another cultural event that takes folkloric groups to the streets. >> On the Green Coast, in cities like Araruama and São Pedro D´Aldeia, during Corpus Christi, people make a long carpet from salt and sawdust and with these items they draw sacred images along the main streets of the city. >> Caxambu, dance and musical genre with African origin, remains alive in Miracema, North of the state, thanks to the Senzala Caxambu Association of Miracema. The caxambu is traditionally presented on the evening of May 13, at June parties and on holy days. The group sings melodies sung by former slaves, dancing in a circle that moves in a lunar direction, accompanied by drums.

CulTure >> Quissamã, north of the state, still maintains the traditions of the sugar-cane zone farmers, which allowed slaves to sing and dance, with drums, in the slave quarters. But what they did not know was that this festive and joyous event criticized and ridiculed the farm owners. Known as Jongo or Tambor, the tradition is officially celebrated on the night of May 13th. Its origin dates back to the arrival of slaves brought on behalf of the sugar economy of the State of Rio de Janeiro. >> In Paraty , in the Green Coast Region, the traditional

>> In the Conservatória district of Valença, the highlight is the street serenades. Each year the Festival of Serenades occurs, which brings together the top serenaders in the country and at weekends there are always performances.

The Coffee Valley holds an annual festival with shows by classical and contemporary musicians and dance and theatre performances.

SOMANDO FORÇAS

INDEX 4 Editorial 5 Information about Brazil INTERVIEWS 7 Ministry of Tourism / Embratur 10 Embratur FIGURES FROM THE SECTOR 11 12 13 14 15 16 18

Adventure Tourism and Ecotourism Business and Events Tourism Sun and Sand Tourism Nautical Tourism Aviation Hotels Gastronomy

SPORTS

2014 FIFA WORLD CUP 19 20 21 22 24 28

General Information Team Base Camps Germany in the World Cup Pernambuco (PE) Bahia (BA) Ceará (CE)

30 2016 Olympics DESTINATIONS

e m o WelcBrazil to

NORTHERN REGION 32 Pará (PA) 34 Amazonas (AM)

NORTHEASTERN REGION 36 38 40 44

Alagoas (AL) Paraíba (PB) Sergipe (SE) Rio Grande do Norte (RN)

SOUTHEASTERN REGION 46 48 50 52

Rio de Janeiro (RJ) São Paulo (SP) Minas Gerais (MG) Espírito santo (ES)

SOUTHERN REGION 54 Santa Catarina (SC) 56 Rio Grande do Sul (RS) 59 Paraná (PR)

MIDWESTERN REGION 61 Distrito Federal (DF) 63 Mato Grosso do Sul (MS) SPECIAL SUPPLEMENTS Rio de Janeiro 65 Santa Catarina

President Adolfo Martins Executive Vice President Roy Taylor roytaylor@mercadoeeventos.com.br - (55-21) 3233-6319 Director of International Marketing Rosa Masgrau rosamasgrau@mercadoeeventos.com.br - (55-21) 3233-6316 Director-General in São Paulo Mari Masgrau mari.masgrau@mercadoeeventos.com.br - (55-11) 3123-2247 Chief Editor Natália Strucchi natalia.strucchi@mercadoeeventos.com.br - (55-21) 3233-6263 Executive Editor Luciano Palumbo luciano.palumbo@mercadoeeventos.com.br - (55-11) 3123-2240 Chief Reporter Luiz Marcos Fernandes luiz.fernandes@mercadoeeventos.com.br - (55-21) 3233-6262 Chief Reporter in São Paulo Anderson Masetto anderson.masetto@mercadoeeventos.com.br - (55-11) 3123-2239 Internet Director Fernando Martins Planning Director Andrea Martins Legal Affairs Director José Manuel Duarte Correia IT Manager GRM Photographer Eric Ribeiro Designer Daniel Costa Press Office Rio de Janeiro (55-21) 3233-6353 Press Office São Paulo (55-11) 3123-2239 / 2240 Lia Bianchini - lia.bianchini@mercadoeeventos.com.br Lisia Minelli - lisia.minelli@mercadoeeventos.com.br Pedro Menezes - pedro.menezes@mercadoeeventos.com.br Rafael Massadar - rafael.massadar@mercadoeeventos.com.br Samantha Chuva - samantha.chuva@mercadoeeventos.com.br

Translation Mathew Hunt (huntm11@gmail.com / (55-21) 9678-3868) Commercial Department Rio de Janeiro (55-21) 3233-6319 São Paulo (55-11) 3123-2222 Rio de Janeiro: Rua Riachuelo, 114 - Centro CEP 20230-014 - Phone and Fax (55-21 ) 3233-6201 São Paulo: Rua Barão de Itapetininga, 151 - Térreo - Centro CEP 01042-001 - Phone (55-11) 3123-2222 - Fax (55-11) 3129-9095 Commercial Representative in Brasilia CPM Consultoria Planejamento Mídia Ltda. (marcio@marketingcpm.com.br) (55-61) 3034-7448 / SHN Quadra 2 - 15 Andar - Salas 1514/1515 Executive Offi ce Tower - Brasília / DF - CEP 70702-905 Commercial Representative in the United States Brazil Travel Media - Claudio Dasilva (www.braziltm.com - claudio@braziltm.com) +1 (954) 647-6464 / 401 E Las Olas Blvd # 130 Fort Lauderdale - Florida - 33301 - USA The articles and opinions of third parties published in this edition do not necessarily reflect the opinions of the newspaper.

Folha do Turismo Brasil é uma publicação do

Readers Enquires redacao@mercadoeeventos.com.br - (55-21) 3233-6353

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 3

João Ramos - Bahiatursa

Nova Friburgo (RJ)

Chapada Diamantina (BA)

Editorial Ecotourism and football, a perfect mix for German tourists In 2013, for the first time in the country’s history, Brazil surpassed six million international visitors. It is estimated that by the end of 2014 this number will exceed seven million.

According to the World Tourism Organization (WTO), whilst global tourism grew by 5% in 2013, Brazilian destinations recorded an increase of 6%. This is positive news.

Pantanal (MS) Philipe Phiton

Also, according to WTO data, the increase in the number of foreign tourists in Brazil was almost triple compared to the average of 2% in the other South American countries. In this region Brazil and Argentina are the most visited destinations.

Brazil´s good 2013 performance was influenced, among other things, by World Youth Day and the Confederations Cup, which proved that Brazil has the ability to host major events.

In the coming years the forecast is that Brazil will continue to be a desired option for leisure and business tourism for international visitors. The truth is that the country has entered a crucial period for tourism and among the 600,000 foreign visitors expected during the FIFA World Cup (June and July 2014) many will be from Germany.

Fernando de Noronha (PE)

The number of Germans visiting Brazil reached 258.437 in 2012. The country moved up one position in the visitors ranking and now occupies 3rd place, and is the highest ranked European country. Most of the tourists search for Nature, Adventure Tourism and Ecotourism, the major segments that attract Germans to Brazil. So, in this edition, we decided to explore this aspect and reveal all the places where contact with the environment is more evident.

In the Brazil booth at ITB, you will find the 2014 World Cup mascot, Fuleco, cultural attractions, information on the FIFA competition and also details about the great Brazilian diversity with its regions that offer many green places, sun and blue sky. For nature lovers or football fanatics, there’s no better time to visit Brazil!

4 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Amazonas Theater (AM)

INFORMATION

Brazil

General information about Brazil Official name: Federative Republic of Brazil Capital: Brasília Location: Eastern South America Language: Portuguese

Estimated Population: 196,655,014 Main Religion: Christianity President: Dilma Vana Rousseff Currency: Real (R$)

A summary The business and events sector is the second biggest aspect attracting foreign visitors to Brazil: It attracts 25.6% of international tourists to the country and their average daily expenditure of US$ 127, is nearly twice as much than leisure tourists.

Rio de Janeiro is the most visited city, by foreigners for leisure, and received 1.6 million international tourists per year, according to the latest study by the Ministry of Tourism (Tourism Ministry) in partnership with the Foundation Institute of Economic Research (FIPE).

In Mato Grosso do Sul, the town of Bonito is one of the leading destinations for adventure and ecotourism in the country. Last year, the city was voted the most responsible tourism destination in the world at the World Responsible Tourism Awards in London during the World Travel Market (WTM).

Northern Region

Brazil and the city of Rio de Janeiro are among the best destinations in the world when evaluated by Internet users, according to the social network Minube, one of the largest communities of travelers and tourists on the Internet, which is visited by over 30 million travelers.

Northeastern Region

Brazilian tourism is more competitive In 2013, Brazil got the highest score since the National Tourism Competitiveness Index, a tool to measure the level of development of national tourism, was created. Between 2008 and 2013, there was an increase in the three groups studied: national average (52.1 to 58.8), capital average (59.5 to 66.9) and non-capital average (46.9 to 53.1).

The index measures the competitiveness of 65 Destinations, the Inductors of Tourism Development in the country, with the aim of raising the status of tourism to be an essential economic activity for the development of the country. On a scale ranging from 0 to 100, the cities that revealed the best results were São Paulo (80.3), Porto Alegre (79.8) and Rio de Janeiro (78.7). The capital that evolved the most was Vitória (from 66.7 to 73.9). The state capital is highlighted especially in the segment Entrepreneurship (90.2) for the presence of educational institutions of technical training.

General index of competitiveness:

Brazil

State Capitals

Other CiƟes

Midwestern Region Southern Region Southeastern Region

Number of foreign tourists in Brazil rose above the world average The increase in the number of foreign tourists in Brazil in 2013 surpassed the worldwide average growth, and was nearly three times higher than the other South American countries. While the total global number of foreign tourists has increased by 5% in the last year, according to the World Trade Organization (WTO), in Brazil this rate was 6%. This is according to preliminary data from Embratur (Brazilian Tourism Institute), with the arrival of at least 6 million foreign tourists. Also according to WTO data, the increase in the number of foreign tourists in Brazil was almost triple the 2 % average recorded by the other South American countries, a region where Brazil and Argentina are the main recipients of foreign tourists. World Youth Day, the Confederations Cup and the greater exposure on the international scene due to major events, like the World Cup, which begins next June, and the Olympics 2016 influenced Brazil’s good performance in 2013. The goal for this year is to take advantage of this increased exposure and reach 7 million foreign tourists. By 2017, this number is expected to reach 10 million.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 5

INFORMATION

Brazil

Tourism Ministry announces new tourist map of the country The map of Brazilian tourism has changed. The new setting brings, besides the regions well known, routes that shall be included in the next travel guides and attract a growing number of tourists in the coming years. Compared to the previous map, published in 2009, the new version has a higher number of tourist regions (303). This increase was mainly due to a new division and dismemberment of large areas - such as Serra Gaúcha (mountains in Rio Grande do Sul), now divided into microregions. All the selected cities have undergone a revaluation of its tourist attractions, so the number decreased from 3,635 to 3,345. “Not all cities on the map have the potential to be part of the process of development of tourism in the country. This is a sign of maturity in management work”, said Gastão Vieira, Tourism Minister. The revaluation of destinations and their respective regions is based on the new guidelines of the Tourism Regionalization Program, established by the National Tourism Plan 2013-2016.

The new tourist map guides the projects and policies of the Ministry of Tourism investments in the country.

Aviation

: investments in the sector The ‘Investment Program in Logistics: Airports’, is a set of procedures aimed at improving the quality of services and the infrastructure at the airports. Launched by President Dilma Rousseff, it spreads the provision of air transportation to the Brazilian population. A key measure is the selling of various airports to the private sector. To strengthen and expand the route network of regional airports, the Federal Government will also invest R$ 7.3 billion in the first stage of the regional aviation plan. In this first phase 270 regional airports will be covered.

The procedures will improve the quality of service for passengers, add new airports to the regular air transportation network and increase the number of flights operated by the airlines.

NEW DIVISION

See the number of regions and cities in each Brazilian region: REGIONS

CITIES

North

35

164

Northeast

81

820

Midwest

36

220

Southeast

102

1,289

South

49

860

Profile of international tourism demand - Germany (2008 - 2012) TYPE OF TRAVEL 2008

2009

PURPOSE OF TRIP

2010

2011

2012

(%)

Rio de Janeiro - RJ

19,9

27,3

20,2

18,2

16,8

Curitiba - PR

6,7

5,9

6,0

4,5

6,5

Porto Alegre - RS

8,8

5,6

5,7

3,4

4,7

6,5

4,9

4,4

5,6

4,3

Leisure

25,9

28,2

26,5

27,8

32,3

Campinas - SP

Business, events and conventions

31,7

27,3

28,1

29,2

29,2

OTHER REASONS

Other

42,4

44,5

45,4

43,0

38,5

PURPOSE OF LEISURE TOURISM

(%)

(%)

São Paulo - SP

32,1

29,1

30,6

31,1

29,9

Rio de Janeiro - RJ

23,9

30,6

31,0

26,1

29,3 8,7

31,6

34,7

27,1

37,9

34,3

Salvador - BA

11,3

11,3

12,2

8,3

Nature, ecotourism or adventure

36,7

37,0

49,3

39,1

37,0

Foz do Iguaçu - PR

7,8

7,5

8,4

4,6

6,9

Culture

24,5

19,3

18,2

17,4

22,5

Florianópolis - SC

7,2

7,3

7,1

6,1

6,3

4,2

Sports

3,0

6,2

4,0

2,3

Evening entertainment

1,4

-

0,3

2,0

1,2

Incentive Travel

1,2

0,8

0,2

-

0,2

INFORMATION SOURCE

Other

1,6

2,0

0,9

1,3

0,6

Internet

28,5

28,4

28,7

33,5

34,9

Friends and relatives

28,9

30,6

29,1

27,1

26,9 19,6

TYPE OF ACCOMMODATION

(%)

TRAVEL ARRANGEMENTS (%)

Hotel, flat or B&B

49,2

43,7

46,4

42,5

47,7

Corporate Travel

18,7

17,3

19,2

22,2

Friends and relatives’ houses

37,4

37,7

35,7

40,6

35,0

Travel Agency

10,0

7,1

6,6

5,6

4,8

Rented house

2,4

3,6

3,7

3,2

2,9

Printed Tourist Guides

10,1

12,5

13,0

8,3

11,1

Camping or hostel

4,4

8,0

7,6

7,4

9,6

Fairs, events and congresses

1,1

1,1

0,6

0,6

1,1

Home

3,6

4,2

3,8

3,1

3,0

Folders and brochures

0,4

-

0,1

-

0,1

Resort

1,4

1,0

0,9

0,7

0,7

Others

2,3

3,0

2,7

2,7

1,5

Other

1,6

1,8

1,9

2,5

1,1

USE OF TRAVEL AGENCY

MOST VISITED DESTINATIONS LEISURE

(%)

Rio de Janeiro - RJ

49,0

54,3

56,4

58,9

(%)

Package

7,3

5,2

5,3

5,8

5,1

Unbundled services

29,4

27,1

24,3

18,6

18,8

Not used

63,3

67,7

70,4

75,6

76,1

52,9

Foz do Iguaçu - PR

31,7

35,3

39,4

27,4

35,8

São Paulo - SP

22,7

25,3

20,0

27,0

22,8

NUMBER OF VISIT TO BRAZIL

Salvador - BA

21,0

20,0

21,9

16,7

16,3

First time

39,5

40,2

38,8

38,7

40,3

Angra dos Reis - RJ

4,9

13,1

7,8

9,4

10,7

Other times

60,5

59,8

61,2

61,3

59,7

BUSINESS, EVENTS AND CONVENTIONS

(%)

São Paulo - SP

6 | FOLHA DO TURISMO BRASIL | ITB



Berlin

53,4



March 2014

45,7

51,6

LOYALTY TO THE DESTINATION (%)

INTENTION TO RETURN TO BRAZIL 53,6

49,6

(%)

Yes

94,5

93,6

94,2

94,8

94,2

No

5,5

6,4

5,8

5,2

5,8

Source: Ministry of Tourism - MTUR and Economic Research Institute Foundation - FIPE, Study of International Tourism Demand - 2006-2012

Sun and Sand

INTERVIEWS

MTur / Embratur

Brazil is recognised among the most coveted destinations in the world >> Brazil and the city of Rio de Janeiro are among the best destinations in the world, according to a survey done by the social network site Minube, one of the largest online communities of travelers and tourists and is visited regularly by over 30 million people. The social network has launched the Social Destination Awards, which will crown the best destinations and the best photos submitted by users. Brazil is among the top 10 and Rio de Janeiro among the 15 cities that have the most votes so far. The country definitely deserves to be on the list.

Brazil is considered first in the world in natural attractions according to a tourism competitiveness ranking done by the World Economic Forum, which assesses 140 countries. The sector of business tourism and events is the second biggest factor in attracting foreign visitors to Brazil: 25.6 %

of international tourists come to the country for this purpose, and their average daily expenditure, of US$ 127, is almost twice as high as the expenditure of leisure tourists.

Over the past decade, the Ministry of Tourism has signed more than 16,000 improvement contracts and invested US$ 8 billion to improve tourist infrastructure in all states. Currently, there are 5,659 projects in progress, which mainly include road resurfacing, signposting tourist destinations and the construction of convention centres.

Last year, Tourism entered the Growth Acceleration Program (PAC), with R$ 680 million invested on infrastructure projects. In the previous year, the Tourism Development Pact was signed by governors from 16 states, which formalized the transfer of R$ 305 million for completion of projects.

C ompanies in the tour ism s ec tor invested more in their companies last year.

Entrepreneurs from seven segments intended to invest, on average, 14.6% of total revenue in the last quarter of the year, according to the Bulletin of Economic Performance of Tourism by the Ministry of Tourism. The evolution of the average income of the entire sector in the first three quarters of last year - 2.8 %, 4.8% and 8.6 % compared to 2012 - has raised the optimism of entrepreneurs. Among the seven sectors surveyed, event organizers and lodging facilities will invest the largest percentage of revenue: 29.3% and 28.2% respectively. The hotel industry, which experienced a 44% growth in the market, in October, intended to invest in the acquisition of equipment and improvement of physical infrastructure, which are also priorities for event organizers.

Embratur define strategic projects to promote Brazil during the FIFA World Cup year >> For 2014, as well as four more editions of “Goal to Brazil”, which are dedicated to the World Cup, Embratur will have a more focused action plan. The schedule is based on the potential of each market. The promotion and marketing strategy planned for the end of this year was based on data such as the current arrival of tourists to Brazil, flights and immediate growth potential.

Brazil will be present initially in 25 tourism fairs abroad. The goal is for Embratur to continue to promote the country at the most important events, seeking widespread participation, with interactive activities in their a high tech booth, which will have more colours and space and will favour the coexhibitors. The number of participants this year will surpass 2013’s figures. For this year, Embratur is also preparing a new system of registration. Digital communication will be a tool used to promote Brazil abroad, improving relationships with co-exhibitors.

After launching the new website for

promoting Brazil, the idea is to focus on specific campaigns and new web pages that will diversify the tourismproduct,BrazilHomeisoneexampleofthis.

Another plan is with regards to relationship marketing and business intelligence, to promote Brazil as a tourist destination abroad. Reopened at the end of last year, the 13 EBTs (Brazilian Tourism Offices) started 2014 with the objective of increasing long-term business relationships with operators and potential customers. The executives responsible for the offices have defined the planning of what will be done this year. Besides the major trade fairs, the EBTs will attend events aimed at professionals in the tourism market, allowing new Brazilian tourism products to be on the travel agents shelves.

Results >> The year of 2013 was considered positive since the flow of international tourists grew above the world average. While global tourism grew by 5%, Brazilian destinations recorded an

increase of 6%. The number was also almost triple the 2% recorded in other countries in South America. With this, Brazil achieved an unprecedented six million foreign tourists.

Another factor that shows the good performance of promotional activities carried out by Embratur was the increased influx of revenue through tourism. Foreign tourists spent US$ 6.7 billion last year, consolidating the growth of over 170% in the last 10 years. Revenue from foreigners in Brazil in 2013 also exceeded the export of cars, which totaled US$ 5.718 billion.

Last year, Brazil hosted two major events that attracted thousands of tourists from around the world: the Confederations Cup, which took place in six cities, and the World Youth Day, which attracted more than three million people to the sands of Copacabana in Rio de Janeiro. According to the research done by Embratur, 90% of tourists who came to WYD said they intend to return to the country.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 7

8 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 9

INTERVIEWS

Embratur

Germany is the leading tourist market in Europe >> Many Germans enjoy ecotourism and adventure tourism and there is no better destination than Brazil. If you enjoy football and sport, then there is no comparison to Brazil, as in June, the country will host the FIFA World Cup. Based on these details and the fact that Germany occupy the leading position among European countries whose tourists visit Brazil, Embratur, the official promotion of Brazil agency, decided to participate not only in this edition of ITB, but also in other events such as Imex.

“In Europe, the German market exports the most tourists to Brazil. I am reminding everybody that the ITB is a unique opportunity to sell this brand, since it is an event where there will be several decision makers present.

It should be noted that there is huge interest in the trade and the public products and services related to ecotourism and adventure, where more and more Germans have researched Brazil as a reference”, says Marco Lomanto, director of Products and Destinations of Embratur.

Marco Lomanto highlights the fact that ITB is considered a fair with multiproducts, pointing to market trends. “This is not just a trade fair for the German market, but it is also able to generate trends for the world market, and Brazil has to take advantage of this fact. We

guidance”. With this, Marco Lomanto has no doubt that the World Cup will indeed be a watershed for Brazilian tourism. “It will be a fantastic legacy because people will experience our diversity and products that are placed on the shelves of some operators. This will generate an increase in both leisure and corporate travel. It is at this time that tourists will have the chance to meet this multicultural and diverse Brazil and they will be enchanted”, he says.

“Goal to Brazil” are strengthening our work with the reopening of our promotional offices abroad, called EBTs. With this, we will strengthen our projects with press trips, not to mention other shows that we will participate in this year, such as Imex”, he says.

For the FIFA World Cup, in addition to investments in infrastructure, there are planned projects to improve the quality for inbound tourists. Embratur will promote, along with the host cities, a true checklist aimed at improving experiences for inbound international tourists.

“The 12 host cities will get involved. Tourists who arrive at airports and bus terminals will receive promotional material and will be supported by people who will give information and general

>> Lomanto reminds us that in all the fairs, including ITB, there will be a Cup module, with information and events to publicize the event, which takes place in June in Brazil. “We will have editions of a program called “Goal to Brazil”, which will promote the cultural and gastronomic diversity of the cities in the country, with its attractiveness”, he explains.

The “Goal to Brazil” events will take place in London, England (19/ 03), Santiago, Chile (03/04), Buenos Aires, Argentina (10/04) and Paris, France (17 /04). These cities are considered as strategic places for the dissemination of information about the attractions of the country and its diversity.

New flights and huge exposure will mark 2014 >> Europe accounts for 28% of Brazil’s annual tourist arrivals, with a total of 1.6 million.

Germany is a noteworthy contributor, since it emerged as the number one exporter of European tourists. According to the Director of International Markets of Embratur (the body responsible for promoting Brazil abroad), Leila Holsbach, the trend is the number of tourists arriving in the country has grown every year. In 2013, over six million foreigners visited Brazil.

“We will reach seven million visitors by the end of the year and the 600 thousand visitor figure initially expected for FIFA World Cup will be exceeded. The mark of 6 million was an historic milestone, but now, with the increased exposure that Brazil is having due to its mega-events, the likelihood is this number will increase”, she predicts.

In January and February this year, Embratur attended some tourism fairs around the 10 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

world: Vakantiebeurs (Netherlands), FITUR (Spain) and ANATO (Colombia). In all, it was evident that there is a demand for information about Brazil. “During international fairs we understand and deal with the great public interest that the 12 host cities of the 2014 World Cup have are generating. Demand is

high in Brazilian destinations in general and for information concerning the competition”, says Leila, who represented Embratur at ITB and will focus on the German market and other events throughout the year (see table of fairs of the first half of 2014). “We will repeat our agenda and jazz it up with activities at trade shows. This is a year that will be marked by the interest of the world in relation to Brazil”.

To further boost the number of visitors from Germany who choose Brazil as a destination for leisure or business, there are new flights being launched in the coming months. “We have the new Air Europa flight that will connect Brazil / Chile / Spain and we will have a Tap flight between Manaus / Belém / Lisbon. This will strengthen the attractiveness for more tourists. We still have the launch of the Air France flight between Paris and Brasilia, which is a very important connection for the Brazilian Midwest”, says Leila.

FIGURES FROM THE SECTOR

Adventure Tourism and Ecotourism

Ecotourism attracts 20% of foreign visitors Valdemir Cunha

>> Adventure Tourism and Ecotourism has together more than a thousand delegates grown increasingly in the country and is from around 45 countries. now 3rd, behind only Sun and Beach Tourism Aiming to expand the debate on the and this segment now attracts about 21% of importance of strengthening the policies and all foreign tourists that visit Brazil. This is guidelines related to Brazilian Ecotourism, according to the 2013 International Tourism the National Forum of Ecotourism Market Demand survey commissioned by the Ministry was held in December 2013, again in Bonito. of Tourism. With over 60% of the land covered According to the Brazilian government, by vegetation, Brazil has a lot to offer. According internationally, the countries that are to the Ministry of Tourism, the various forms excelling in this segment are those who are of nature tourism (Ecotourism, Adventure also developing sustainable products.

Tourism, Rural Tourism etc.) expanded According to Douglas Simões, the tourism between 2003 and for nature is of the 2013. Surveys by the utmost importance for “Ecotourism is the tourism Ministry of Tourism this sector. “Adventure segment that uses in a show an average growth Tourism/Ecotourism sustainable way, natural is the segment that is of 15% per annum. and cultural heritage, extending the stay of According to the encouraging conservation president of the tourists. For example, Brazilian Association when a tourist travels to and seeking environmental of Ecotour ism and Gramado (RS), he stays awareness through for three days. However, Adventure Tourism environmental interpretation if he goes rafting or any (ABETA), D oug las and promoting the wellSimões, Adventure other activity he will being of the local people” Tourism and Ecotourism stay longer in the same (Conceptual Framework – Ministry of Tourism) are becoming more place”, he says. This is popular in Brazil, he says because they want to “Adventure Tourism and Ecotourism in Brazil explore the nature and venture through the are growing, but we need more investment. numerous options available such as hiking, As a strategy to maintain or increase the climbing, tree climbing and wildlife watching level of nature tourism in 2014, ABETA and to also see the sights and attractions approached the Brazilian Association of Travel whilst getting in touch with the local culture.

Agencies (ABAV), with a successful initiative”.

The escape from the great centers will take A prominent event is the ‘World Conference you in search of moments in nature. “The on Ecotourism and Sustainable Tourism’, and government has signaled an investment in the eighth edition will take place in Bonito protected areas such as national parks. It is the (MS) between 24th and 30th April 2014. first step, but there is a lot that needs to evolve”, The event, the most important international says Simões. Regarding safety - a major concern Ecotourism event in the world, will bring in this segment - the president of ABETA states

Anhumas Abyss in Bonito, Mato Grosso do Sul and the Garden of Maitreya, in Chapada dos Veadeiros, Goiás

that this has evolved significantly in recent years.

“ABETA, in partnership with the Ministry of Tourism and SEBRAE, has done a good job with safety and the qualification issues. Currently, we have the ‘Safe Adventure Program’, which offers qualifications to professionals and all the information has even been documented into references and manuals. Everything is available for download. ABETA is the main source of information for any adventure tourism company that wants to become registered”, he says.

Rui Faquini

RULES Brazil was the first country to establish specific rules for Adventure Tourism, with ABNT 15331 Security Management Act, which became an international standard of safety and quality and served as the basis for the creation of ISO 14890, required worldwide.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 11

FIGURES FROM THE SECTOR

Business and Events Tourism

Business and Events Tourism to expand by 14% >> In December 2013, Brazil beat its record for international tourists, reaching six million foreign visitors. This broke the mark of five million visitors that the country had been receiving annually since 2005. Out of these tourists, over 25% came for Business, Events and Conventions Tourism. The segment is going through a historic period in Brazil and it has been growing for a few years now and above the national average. According to the 9th Annual Survey of Economic Situation of Tourism – conducted by Faculdade Getúlio Vargas (FGV) – Events Tourism increased its revenues the most in 2012, with an increase of 23.3% over the previous year.

“We do not have consolidated 2013 data, but the expectation is an increase of about 14% of the Brazilian Events and Business Tourism market, reaching US$ 34.5 billion, according to GBTA (Global Business Travel Association). This study estimates that in the next two years Brazil is expected to surpass Italy, France and the United Kingdom in the Business Tourism market”, says Anita Pires, president of the Brazilian Association of Events Companies (ABEOC Brazil).

In 2014, at least 11 convention centres will receive investments from the Ministry of Tourism for renovation or construction.

According to the International Congress and Convention Association (ICCA). Brazil is ranked seventh among the countries that held international events in 2012. The country

held 368 international events in 2012 alone.

According to Anita Pires, the events - small, medium or large - today have a positive impact on the entire supply chain of the tourism industry. This is because foreign tourists who visit Brazil in this segment have an average expenditure of US$ 127 a day during their stay in the country, twice the figure spent by leisure tourists.

“Increasingly, companies and business, medical or cultural associations see events as

Three examples of venues for events in Brazil: Convention Centre João Pessoa in Paraíba, Anhembi in São Paulo, and Riocentro in Rio de Janeiro

12 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

good marketing and a good communication tool for loyal customers, to launch new products or to get new partners. We have to make the event more attractive by introducing cultural and leisure opportunities so the participant will bring their family and stay a day or two extra in each destination. This way, touristic service suppliers such as agencies, hotels and cultural groups benefit”, adds the president of ABEOC. Mega-events are considered important for the sector’s growth and will leave an important legacy on the world of events and business. The visibility that Brazil has received for holding the FIFA World Cup, World Youth Day and the Olympics confirms to global promoters that if the country can organize events of this size, it can also organize conferences, seminars, fairs or any other event.

To contribute to the certification of the industry, ABEOC Brazil and the National Brazil’s Micro and Small Business Support Service (SEBRAE), with support from the National Confederation of Trade in Goods, Services and Tourism (CNC) and the Brazilian Federation of Food and Lodging (FBHA), launched in March 2013 the Qualification and Certification of Companies of Events Program, which is training 270 companies in the industry to offer efficiency and quality. In July 2014, ABNT will begin the auditing phase to evaluate the companies in accordance with the criteria of the Quality Label ABEOC Brazil.

FIGURES FROM THE SECTOR

Sun and Sand Tourism

>> Responsible for over 60% of foreigners coming to Brazil, the Sun and Sand segment is the flagship of Brazilian tourism. With over eight thousand kilometres of coastline, which account for about two thousand beaches, Sun and Sand tourism attracts, on average, 1.7 million foreign visitors and about 27 million Brazilians each year, according to recent studies about tourism demand in the country.

In Brazil, visitors have the opportunity to experience multiple destinations in a single country and have a much more complete trip. Some beaches have warmer waters, such as the ones in the Northeast Region, while the ones in the Southeast have colder water.

Not to mention the vegetation that changes completely. Some destinations have dunes and others, forests. There are also some with a mix of mountains and urban buildings, as is the case in Rio de Janeiro. A major reason for attracting so many European tourists Germany is the 3rd largest source of tourists that come to Brazil, behind only the United States and Argentina - is the amount of sunny days.

European destinations have low temperatures during more than half of the year. Brazil, as it is a tropical country, has milder temperatures,

Sunny days attract foreigners to the Sun and Sand segment

Jotafreitas - Bahiatursa

even in winter, attracting tourists. Focused on this differential, in December 2013, Embratur launched the website “Sunny Days Brasil” (www. sunnydaysbrasil.com), which calculates the amount of days of sun that each potential foreign tourist had in his home city in 2013. According to the website, Berlin had only 134 days of sunshine, which means that “37 % of the days of the year were sunny, had warmth, happiness and good humor”, says the new page of Embratur. Meanwhile, people in Rio had 212 days of sunshine (58 % of the year) and locals from Fortaleza had 239 (65%).

Out of the 368 companies surveyed by Sindetur (Association of Tourism Enterprises), 45% said that tourist movement will register an average increase of 24.5% at the beginning of the year compared with the same period in 2013. The most frequently mentioned

destinations by the national tourism agencies, based on sales to consumers, were Fortaleza (23.6%), Rio de Janeiro (16.6%), Natal (11.5%), Maceió (10.9%) and Salvador (9.9%).

According to the Study of Domestic Tourist Demand, the months of December and January (summer) are responsible for over 30% of trips taken within the country by Brazilians.

During this year, Embratur will invest R$ 48 million in the promotion of Brazilian destinations in Europe. The developments for tourism in Brazil in the coming years indicate true growth.

According to international institutions, Brazil will climb a position in Tourism Economics, from 6th to 5th, due to an increase in domestic tourism.

But according to the Ministry of Tourism, with the National Tourism Plan, Brazil could be 3rd in Tourism Economics, before 2022.

Above, Porto de Galinhas and the Porcos Bay, in Pernambuco. Left, Espelho Beach in Trancoso, Bahia

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 13

FIGURES FROM THE SECTOR

Nautical Tourism

A cruise ship in the Port of Rio

Nautical tourism interest is growing >> Atlantic coastal cruises, boats and schooners on rivers, lakes and natural and artificial lagoons… Brazilian nautical tourism is a booming activity and should increase more in the next decade. With an eye on future demand, the Ministry of Tourism has invested R$ 570 million in structuring and upgrading tourism attractions that give life to the seashore and to the banks of rivers and lakes in the country.

Among the various projects are the revitalization of the coast of Forte Beach (Bahia), the building of a tourist complex on the river bank in Maués (Amazonas), the urbanization of the edge of Aracruz (Espírito Santo) and the urbanization of the coast of Beira Rio, in Barra do Corda (Maranhão).

Most of the tourist activities in Brazil are near water, due to the beaches, lakes, rivers and spa towns. To encourage Brazilians and foreigners to enjoy the 8,000 kilometres of coastline and about 35 thousand km of inland waterways in Brazil, the Ministry of Tourism launched a booklet with tips about destinations and attractions for nautical tourism. Tourists who choose to go on trips on their own boats can select and define their routes with the support of this manual.

Brazil ranks third amongst countries that

14 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

have the greatest potential for the utilization of navigable inland waters, and today the country is also considered one of the world’s biggest markets for cruises. The main ports that large vessels visit are located in Santos (SP) and Rio de Janeiro (RJ), followed by Fortaleza (CE), Natal (RN), Fernando de Noronha (PE), Recife (PE), Maceió (AL), Salvador (BA), Ilhéus (BA), Vitória (ES), Búzios (RJ), Cabo Frio (RJ), Angra dos Reis (RJ), Paraty (SP), Ilhabela (SP), Ilha Grande (RJ), São Francisco do Sul (SC), Porto Belo (SC) and Rio Grande (RS).

There are many possibilities to cruise along

the Brazil’s rivers and there are several options on the São Francisco River alone, which is about 2800 km in length and crosses the state of Bahia. The river passes thorugh Pernambuco, Sergipe and Alagoas and flows into the Atlantic. In Alto Sertão de Sergipe, the Xingó Tourist Complex allows visitors to go boating past the rocky walls of the canyon of the São Francisco River. The Tietê, Paraná, Araguaia, Madeira, Tapajós, and the largest of them, the Amazon river, at more than 6000 km, are some of the navigable rivers that already have special tourism activities and water sports.

Market Brazil has a fleet of just over 70 thousand boats over 16 feet long, including speedboats, sailboats and yachts. There are about 400 nautical local support sites in 19 Brazilian states that service this number of vessels. There are 103 shipyards, 445 equipment and accessories manufacturers, 84 specialist retailers, 23 suppliers and 12 importers. The highly popular European ‘Blue Flag’ program came to Brazil in 2009. The purpose of this is to create evaluation parameters for beaches and marinas so that the standards remain high, thus giving tourists excellence in water quality and environmental education initiatives. With Blue Flag, besides getting international visibility in the environmental sector, the destinations add attributes that distinguish it within the travel market. Worldwide, 3,650 blue flags have been raised. Currently, the states of São Paulo and Rio de Janeiro hold two flags each, granted in 2013. The program has existed since 1987 and is open to marinas and beaches, rivers and lakes.

FIGURES FROM THE SECTOR

Aviation

FIFA World Cup shakes up Brazilian skies >> The airlines asked, and the National Civil Aviation Agency (ANAC) granted: 1,973 new flights have been authorized to operate during the FIFA World Cup to transport the hundreds of thousands of fans who will come to the country during the event. The business demand was covered almost entirely, but the “Cup Route Network” will still have some some adjustments made before June.

These flights involve 25 airports, including 12 in the host cities and another 13 that are within 200 kilometres. “The new flights were granted according to the capacity of the airports, but there is still room for new alterations and flights. This increase is not overloading the system”, said the President of ANAC, Marcelo Guaranys. The routes that have extra flights on the special route network are Rio de Janeiro-Buenos Aires with 262 extra; Brasília-Guarulhos, with 288; and Fortaleza-Guarulhos, with 205.

Links between Brazil and Germany Tap (49 0 1803 000 341 / www.flytap.com) - With connections to the main cities of Portugal, a major European hub, Tap has flights with departures from Frankfurt, Berlin, Dusseldorf and Munich to Brazil. All of them pass through the capital, Lisbon. The company provides links between Brazil and Europe with flights to Belo Horizonte, Brasília, Campinas, Fortaleza, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo. There are more than 70 weekly flights between Brazil and Lisbon, with immediate connections to 51 other cities in Europe, reinforcing their leading position in the transportation of passengers and cargo between Europe and Brazil. In June, the company will open a route that will connect Manaus (Amazonas) and Belém ( Pará) to Lisbon.

Tam (0800 000 11 65 / www.tamairlines.com) - Tam offers direct flights connecting the city of Frankfurt to São Paulo. JJ 8071 is a daily flight that leaves at 5h15 from the German city and arrives at Guarulhos International Airport in São Paulo at 20h05.

Lufthansa (49 0 1805 805 805 / www.lufthansa.com ) - The main flights from Germany to Brazil depart from the airports of Frankfurt and in Munich. Lufthansa offers five weekly flights to Galeão Airport in Rio de Janeiro, and another 14 to Guarulhos International Airport, in São Paulo, totaling 19.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 15

FIGURES FROM THE SECTOR

Hotels

The demand for alternative accommodation in Brazil increases

Brazilian Hospitality is still expanding >> Until mid-2013, Brazil only had 25,000 hotel units (hotels, lodges, resorts and hostels), with approximately 290 thousand rooms.

But this number is growing according to the president of the Brazilian Federation of Food and Lodging (FBHA), Alexandre Sampaio.

He says that hospitality in the country has advanced strongly due to the increase of business tourism, the number of domestic tourists who have started to travel and the number of international tourists that Brazil has received, which, in 2013, reached six million for the first time in the country’s history.

For the FIFA World Cup and the Olympic Games, which will take place this year and in 2016 respectively, the hotel industry will not be a problem since it will have more than enough rooms. “We’ve had a policy of encouraging the expansion of hotels and

apart-hotels, focusing on the major events.

Many companies are investing in the sector, such as the National Bank for Economic and Social Development (BNDES), one of the main drivers of growth in the area”, says the president, who adds that improving mobility and other sectors that are indirectly linked to tourism have also helped develop hospitality.

According to Sampaio, although the sector has been rising, some aspects still need tweaking, like the lack of low cost hotels in certain places and sustainability is still a concern. However, one of the biggest hindrances to the hotel industry is the tax process. “The industry has services that are taxed by the government, which increases and complicates the construction of new hotels, the hiring of labour etc. Nowadays, it takes 10-15 years to recover the capital invested, causing a high loss to the investor “, says Sampaio.

Research shows booking behavior of leisure guests The Mapie Consulting Group conducted a survey with the support of Brazilian Resorts about the behaviour of hotel guests in three and four star hotels and resorts. 1,337 people from all regions of the country were surveyed. Only 17.81% of them booked a hotel through a travel agent or operator. The most commonly used medium was the hotel’s own website, with 29.61%, followed by Online Travel Agencies (OTA’s), with 26.29% and Reservation Centres, with 22.36%. The sample comprises 46% men and 54% women. The majority (29.86%) are between 41 and 50 years old; and over 75% have a professional qualification.

16 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Foreigners have increasingly sought alternative types of accommodation in the country. Hostels, campsites and rented houses accounted for 17% of foreigners who came to the country during 2012. The number represents almost a fifth which is a significant market share. Hotels remained as the main type of accommodation for international tourists at 50.6 %.

A growing Resort market The occupancy rate of resorts in Brazil has maintained a steady increase in recent years, although the number of apartments remains virtually the same.

Rates also remained relatively stable following inflation. These are some of the main conclusions from the survey “Resorts in Brazil 2013”, that BSH International held with the support of the Brazilian Association of Resorts (Resorts Brazil). The survey sought to analyze the performance of the tourist market between 2010 and 2012 and covered 26,820 housing units.

The research pointed to an increase of 1,780 housing units before 2015. Between 2011 and 2012, occupancy increased 9.3%. Over the same period, the daily rate rose 7.5%, to R$ 501.82. Overall, Brazilian tourists are responsible for 89% of the occupancy of resorts in the country.

Wifi in rooms

Swimming Pool

Most desirable items in hotels

Peaceful rooms

Quality of beds

Quality of showers

Wifi in reception areas

Quantity of plugs

Adequate lighting

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 17

FIGURES FROM THE SECTOR

Gastronomy

A journey through Brazilian cuisine With over 500 years of history, Brazilian cuisine is the result of a great mix of many traditions, ingredients and dishes that have been introduced not only by the native indigenous population, but also from all the immigrants that have ventured to Brazil.

Each region of the country has its own individuality due to the differences in climate, topography, soil type, vegetation and culture.

Northern Region

Th region has a large Indian influence in its culture and of course This in its cuisine. With a large variety of fish and exotic fruits, we can say that the northern cuisine is the one that has the most Indian influence. In the waters of the Amazon River, fish make up a large part of the regions culinary food; the most popular are tucunaré (peacock bass), pirarucu (arapaima), pacu, tambaqui and jaraqui. Fruit is also common and the most well known are cupuaçu, açaí, guaraná, tucumã and peach-palm.

Northeastern Region

The Northeast Region has the longest stretch of the Brazilian coast and it´s gastronomy has Portuguese, Indian and especially African influences. Its dishes that have a presence of pepper and sstrong t other strong, spices stand out.

Among the typical dishes are tapioca, vatapá, fish stew, goat stew (buchada), fried crab, beef jerky and many more. Bahia concentrates a large African influence in its kitchen and has three basic elements: coconut milk, palm oil and pepper. It is said that one o of its main specialties is the famous acarajé, which is made from cowpea.

Midwestern Region

The second largest region in Brazil is also one of the least populated.

Indian influence is the main source of its cuisine but it also has contributions from Africa, Portugal, Italy, Bolivia and Paraguay. In Mato Grosso do Sul, due to its proximity to the rivers, there are a variety of typical fish dishes, but of course there are also meat dishes. A type of rice called carreteiro with beef jerky is often served on farms as it iss a simple dish made with rice and dried meat.

Northern Region

Northeastern Region

Midwestern Region

Southeastern Region

Southern Region

18 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Southeastern Region

This region is known for the diversity of its cuisine due to the large concentration of Italian and Portuguese immigrants. Their habits and customs have heavily influenced the local cuisine but there are also African and indigenous influences. Delicacies such as meat and bean stew (feijoada), cod balls, cheese bread, chicken with gravy, shrimp stew, and chicken pie should be tasted. São Paulo is known worldwide as a capital of gastronomy. This is due to the large number of national and international restaurants it has. Its main influence is Italian cuisine, and pizza is the most consumed dish in the state.

Southern Region

With considerable European influence, the coldest region in the country is heavily into its seafood, because of its long coast, which obviously favours the fish soups and stews. Especially in Santa Catarina, Oysters are very popular. Florianópolis, the state capital, has the largest oyster production in Brazil, producing 80% of the country’s consumption. It isn’t just fish and seafood that are popular in the south; the famous local barbecue is very traditional in Rio Grande do Sul.

SPORTS

FIFA World Cup 2014

Ready and waiting for the 2014 FIFA World Cup >> There are only three months to go until the start of the biggest football competition in the world. Between June 12th and July 13th this year, the best national teams from all continents will face off on Brazilian pitches.

The draw for the group phase took place at the end of 2013, so now there is an added anticipation as teams now know who they will face. There will be 64 games spread over 12 cities and Croatia, Cameroon and Mexico were drawn to face Brazil in this group stage.

Brazil escaped the ‘group of death but they may face Spain or Holland, from group B, in the 2nd round.

As hosts of the Championship, Brazil, coached by Luiz Felipe Scolari were, the only team that had definitive place before the draw and they head up group A. Brazil will play the opening match of the FIFA World Cup against Croatia on 12th June at 17h (UTC-3), at the Corinthians Arena, in São Paulo. The other Brazil games in the first phase will be in Fortaleza (17/6 at 16h), against the Mexicans, and in Brasília (23/6 at 17h), against Cameroon.

The top two teams from Brazil’s group that

World Cup Groups

qualify for the round of 16 will face the teams that qualify from Group B, which include Spain, Holland, Chile and Australia. Spain’s first game will be against Holland, in what is a rematch of the last World Cup Final.

The possibility of the two teams advancing to the round of 16 leaves Brazil as favourites.

One of the dreaded ‘Groups of Death’ is Group D. Uruguay who are seeded 5th were drawn with Italy, England and Costa Rica. In contrast, Group H, comprising Belgium, Russia, Algeria and South Korea is considered as the weakest.

Among the cities hosting the World Cup, São Paulo will host the duel between the ex world champions England and Uruguay. Salvador, on the other hand, will host the matches Spain vs Holland and Germany vs Portugal.

Success of the Confederations Cup encourages tourists to return The result of a survey by the Brazilian Ministry of Tourism profiled tourists from the Confederations Cup, which was held in Brazil in June 2013. The study highlights that foreign visitors have a high intention to return to the country. According to the survey, 75.8% said they intend to return for the FIFA World Cup. Altogether, foreign visitors went to 132 Brazilian cities during the competition. In the opinion of the public, the best tourist infrastructure services were restaurants (93.6%) and lodging facilities (87.2 %). There was also a good review of taxi services (88.3 %), public safety (78.3%) and public transport (72.8%). The most visited cities were Rio de Janeiro (67.5 %), Fortaleza (25.8 %) and Belo Horizonte (23.3 %).

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 19

SPORTS

FIFA World Cup 2014

to their respective host cities. The location and infrastructure of Viracopos will benefit not only the city of Campinas, but also the neighbouring towns of Porto Feliz, Águas de Lindoia, Itu and Sorocaba, as they are all within 100 kilometres.

Cristiano Ronaldo and company will be staying at the luxurious The Palms. According to a statement released by the Federation, Campinas was chosen out of 27 venues that were visited by representatives on behalf of the sports structure and logistics. Portugal are the fifth national team, in terms of travelling the most, so the proximity of Viracopos, will help reduce time spent on the road and will contribute to helping the team.

Serra dos Órgãos, in Teresópolis, a city that will receive the Brazilian team

Santos

Team base camps boost tourism >> Brazil expects revenue of R$ 110 billion from the FIFA World Cup. Of this amount, some will come direct from taxes and another part will result from increased consumer consumption, which will add R$ 5 billion to the economy, especially for the cities that will host the national teams training centres. Some of these cities are already on the Brazilian tourist map; others expect a push from any advertising that the event will bring.

Paraná Department of Tourism is hoping that Foz do Iguaçu will be the most visited place after the host cities. It is the gateway for many South Americans visiting the country, according to a study by the Ministry of Tourism and it is the third most popular destination for foreign leisure tourists. The lushness of the landscapes and the largest set of waterfalls in the world means Iguazu Falls should be part of any tourist itinerary focusing on nature. The city will play host to the South Korean delegation during the World Cup. In addition to hosting several matches, São Paulo, was chosen by 15 Football Associations to have their bases here: Portugal, Nigeria, Bosnia, Russia, Japan, Mexico, Costa Rica, France, Honduras, Iran, Colombia, United States, Ivory Coast, Belgium and Algeria.

Teresópolis >> Knowing that many fans will follow the Brazilian team, the city of Teresópolis, in the mountainous region of the State of Rio de Janeiro,

20 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

has set targets to meet the influx. The renovation of bus stops and the portico at the entrance of the city are some of the projects that have received investment. The production of promotional material with the slogan “Teresópolis, home of the Brazilian National Team” is also planned.

Interior of São Paulo >> It could be said that the Viracopos International Airport will be the 12th player for seven of the teams, who are competing in the World Cup. The players, coaching staff, journalists, fans and businessmen from Japan, Russia, Ivory Coast, Honduras, Algeria, Portugal and Nigeria will land to go

>> Mexico and Costa Rica have confirmed that their teams will stay in Santos (SP).

The expectation is that the city will receive over 25 thousand tourists during the World Cup, most of them Mexicans. In the case of tourists from Costa Rica, the city is expecting the arrival of about 1,500 fans. To better serve the tourists, the city is improving the infrastructure at various points in addition to Spanish and English courses for employees.

Mexico is one of the countries that take the most travelling fans to World Cups. With this in mind, the Mexican travel agency Mundomex has chartered an MSC ship, which will be based at the Port of Santos and will do various trips following the Mexican team during the tournament. The vessel, with capacity for 4,350 people, will be in Brazil for 32 days, and will remain docked for four days in the city for the semi finals.

Hotels get ready to serve the national teams Some hotels, particularly in the South and Southeast, have received lists of “demands” from the associations ranging from pest control to historic games from past generations and access to TV stations from their respective countries. The Portuguese have asked for the rooms to have televisions with inputs for video games and enhanced Internet so the athletes can play together over a network. The French requested a room full of PS4’s, Xboxes or Nintendo Wii’s. France have also ordered that soap bars are replaced by liquid soap dispensers.

“It is important to understand what the expected standard is, so as not to be caught by surprise.

They will need a 24-hour working kitchen, high speed Internet (a necessity) and comfort. Our job is to anticipate the needs of guests. The

investment should reach US$ 1 million”, said the general director of La Torre Resort, Luigi Rotunno, which will host the Swiss national team. In the case of Portobello Resort & Safari, the agreement with the Italian Football Association was only closed in the last six months, so, the intention is to hire Italian speakers, as well as offering courses for employees. More modest teams like the Ivory Coast made more consistent requests with the event: better lighting on the training pitches and the upgrading of gym equipment. “The effect of the World Cup in South Africa was felt a year later. Tourism in Brazil has very large potential. As we are in Rio, we are even more focused”, said the president of BHG, Eduardo Bartolomeo, who will receive the England team at the Royal Tulip Hotel.

RM GE Y

L LD IA O R EC E W SP IN TH

AN

P CU

Arena Pernambuco (PE)

Arena Fonte Nova (BA)

Arena Castelão (CE)

Beaches and sun await

the German team The Northeastern region is where the most beautiful beaches are in Brazil and it will be the home of the German national football team during the 2014 FIFA World Cup. In the cities of Salvador, Fortaleza and Recife, tourists can enjoy not only the natural beauty of the country, with its lush landscapes and plenty of sunshine, but also its rich cuisine and culture.

Before the competition, the national team will be based in the southern Bahian town called Santa Cruz Cabrália, which is located 755 kilometres from the state capital. The site of the German headquarters during the World Cup will be called Campo Bahia. Although the World Cup starts on June 12th, the Germans will play their first game on 16th in Salvador against Portugal, who boast the star player Cristiano Ronaldo. The match will be at

13h at the Arena Fonte Nova.

Not only will the Portuguese be competitive, but the intense heat will also be an enemy on the pitch.

Five days after the tournament starts, it will be time to visit Fortaleza. The game, on June 21st, will be against the African team Ghana. The city is known as the capital of the Sun and also houses some of the most beautiful beaches in the Northeast. For this game, the weather may be milder as it starts at 16h.

The last game in the group stage puts Germany against the United States in Recife, the state capital of Pernambuco.

Recife is also known for its beaches and as the land of frevo, which is a traditional dance and music. It also plays host to a large cultural effervescence. The game here takes place on June 26th at 13h

in Arena Pernambuco, which is actually located in the city of São Lourenço da Mata, a few kilometres from Recife.

This is the route the German national team will take to the round of 16 as they make their way towards their fourth World Cup. Salvador (BA), Fortaleza (CE) and Recife (PE). If they qualify for the round of 16, their journeys will become a little longer. If they qualify in first place in Group G, Germany will play on July 3rd in Porto Alegre, in the south of Brazil. If they continue to the quarterfinals, they will then play at the legendary Maracanã stadium in Rio de Janeiro. However, if they finish the group stage in second, they will play again in Arena Fonte Nova, in Salvador and if they qualify for the quarterfinals, the game will then be in the Brazilian capital, Brasília.

March Mar Ma Marc M arrc arc a rch 20 2 2014 0 01 14 1 4



Berlin Berl Be B Ber erl e err in in



ITTTB ITB B | FO FFOLHA OLLHA LH HA H AD DO O TTU TURISMO UR URIS U RIS R IS SM MO OB BRASIL RA RASI RAS R AS A ASI S L | 21 21

SPORTS

FIFA World Cup 2014 Photos: Carlos Oliveira / Prefeitura de Recife

Pernambuco Recife, a unique capital

>> The final challenge of the German national team in the first round of the FIFA World Cup will be against the United States, a country that has little footballing tradition but have improved in recent years. The game takes place on June 26th in the city of Recife, the state capital of Pernambuco. Before and after the match, there are plenty of attractions to enjoy in the area: culture, cuisine, history and nature. All these ingredients offer visitors a unique experience.

Within the cauldron of the 46,000 capacity Arena Pernambuco, Germany will end the first phase of the tournament. An interesting fact is that the colour of the seats in the

stadium – red – will match the colour of the badges of the top three clubs in the state: Náutico, Santa Cruz and Sport.

The destination >> Among the main attributes of Recife are the cultural effervescence, the rich cuisine and, of course, the nature. The nine kilometres of beaches are an invitation for a good walk or even a swim in the natural pools formed by the reefs. The promenade is quite busy and has good amenities to cater for tourists.

On a boat tour along the Capibaribe and Beberibe rivers, the architecture of Recife

Among the features of Recife, bridges marking its geography, and frevo, a highlight of local culture. Aerial view of Boa Viagem Beach

22 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

marked by the riverside boulevards and beautiful bridges - some are so low that passengers have to stoop to go under them – is clearly visible. Along the calm waters of the river, the boat sails past the historic buildings of the city (houses, palaces and squares) and passes through the islands of São Antônio, São José and Boa Vista. The cultural tour also includes sightseeing visits to important monuments such as the Oficina Francisco Brennand.

There, sculptures inspired by mythological and literary figures are on show. There are also paintings by the artist and tiled panels.

A walk through the old town of Recife is a tourist attraction in itself. The Old Town is located in the port area and has been revitalized recently especially for tourists coming for the FIFA World Cup. In the centre will be the Fan Fest, which will take place during the 32-day tournament and will show the 64 matches of the World Cup on a giant screen. The square hosts the Luiz Gonzaga Museum and Craft Centre.

RM GE Y

L LD IA O R EC E W SP IN TH

AN

SPORTS

FIFA World Cup 2014

>> Porto de Galinhas is one of the most popular destinations in Northeast. More precisely, it is the fifth most sought after by Brazilian tourists. It offers pristine beaches, varied cuisine, environmental preservation, high quality hotels and some of the best tours in the Northeast region. It is located in Ipojuca, only 65 kilometres from Recife.

The main attraction are the the beaches, with white sand and crystal clear warm waters – it has an average temperature of 26º C - they are ideal for relaxing and diving. The region is known for the famous reefs that rise up out of the water during low tide and then make taking a raft ride around the natural pools, feeding the fish and snorkeling in its clear waters simply amazing. There are 18 kilometres of beaches, including Muro Alto, which has natural pools formed between the beach and a barrier reef. Maracaípe Beach is mainly used by surfers who enjoy the 2.5 metre high waves, and is also sought after for other extreme sports such as diving, kite surfing, skateboarding and standup paddling. The Pontal do Maracaípe is suitable for hiking and boating, kayaking or raft trips, whilst it is possible to see seahorses.

P CU

The most beautiful beaches in Pernambuco

Towards the interior >> Pernambuco is not only famed for its beaches. The BR 232 is a state highway that cuts through several towns. It has served as the basis for the development of Route 232, a road that includes the three main attractions in the countryside of Pernambuco: Agreste, Zona da Mata e Sertão but they are 535 km from Recife.

Along the way though, you will see, Gravatá, Bezerros, Caruaru, Arcoverde, Serra Talhada, Parnamirm and other cities will reveal their richness of cuisine, handicrafts, culture and leisure of the area.

Unforgettable sunset and clear waters in Porto de Galinhas, a tourist attraction for snorkeling

CONTACT Pernambuco Department of Tourism (Empetur) (55-81) 3182 – 8300 / www.empetur.com.br Recife Department of Tourism (55-81) 3232-8105 / www.recife.pe.gov.br

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 23

FIFA World Cup 2014

Roberto Viana - Bahiatursa

Bahia

Lacerda Elevator and Todos os Santos Bay, Lavagem do Bonfi m (traditional event in Salvador) and tourists tying ribbons to Senhor do Bonfi m

24 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Salvador: the German base for the FIFA World Cup >> The journey of the German national team in the 2014 FIFA World Cup begins in Bahia, where Brazil´s history also started. It was in this State more precisely in the city of Porto Seguro – where the Portuguese sailors moored their ships when the country was discovered in 1500. The German team’s headquarters will be in the city of Santa Cruz de Cabrália, in the southern part of the state. The site, which is being built, will be called Campo Bahia (Bahia Pitch), and is being developed exclusively for the German national team.

Fans who want to include the city on their trip will not regret it. Located in the region called the Discovery Coast, Santa Cruz de Cabrália has numerous beaches almost untouched by man, and there are navigable rivers that are ideal for water sports and sightseeing. It is located 753 kilometres from the state capital, Salvador, and the best way to get there is from Porto Seguro Airport.

Salvador is the stage of Germany’s first game, which is on 16th June, at 13h, when Miloslav Klose and his teammates will walkout onto the field of the Arena Fonte Nova to face Portugal. The state capital is a city with multiple tourism options and historical tourism being one of them. The architectural heritage

of Pelourinho is beautiful and it is the backdrop for some sightseeing that includes churches and colonial buildings. In the centre, it is worth visiting the Modelo Market and the Fair of São Joaquim as they are popular cultural centres and here you can experience the best gastronomy and regional crafts that have been strongly influenced by their African origins.

In the neighborhood of Bonfim, you will find the most famous church in Salvador, Senhor do Bonfim and annually, local women (devotees of Candomblé religion) dress up in character costumes and wash the steps of the temple with perfumed water. As the women work, they are watched by a crowd of faithful and curious bystanders. The ribbons of Senhor do Bonfim are also famous and promise protection for wearers and should be worn tied around the wrist until it breaks as a sign of good luck.

Beaches >> There are 50 kilometres of beaches, which offer tourists a plethora of options. The highlight being the famous Itapuã, Stella Maris and Porto da Barra, a beach which is set between two fortresses (Santa Maria and São Diego). The Guardian newspaper considered it as one of the three most beautiful in the world in 2006. Divers find the weather conditions here ideal for water sports and tourists will come across the sunken remains of ancient ships as Salvador has the largest number of shipwrecks recorded in Brazil.

Conditions are generally good for windsurfing, kite surfing and surfing. The waters reach an average of 26º C, which favours these and other water sports.

Photos: Joao Ramos - Bahiatursa

SPORTS

Y

L LD IA O R EC E W SP IN TH

AN

P CU

Joao Ramos - Bahiatursa

FIFA World Cup 2014

Jotafreitas

Photos: Joao Ramos - Bahiatursa

RM GE

SPORTS

Bahia, a state with an aptitude for tourism >> Bahia is full of attractions for tourists to enjoy before or after each game. The state has nature, beautiful beaches and even history. A good tip is to start in Porto Seguro. The city is a paradise, with lots of history, entertainment, culture, art and natural beauty. There are 90 kilometres of beaches, which are sheltered by coral reefs, rivers and palm trees. With the Atlantic Forest as the backdrop you will see a unique setting. Among the most visited beaches here are Tacimirim, Taperapuã and Mundaí. The calm, warm and transparent waters are common features on most of the beaches in the region. The nightlife is another attraction that appeals to many tourists coming to Porto Seguro. The evenings always begin on Passarela do Álcool, where there are a number of kiosks with a variety of cocktails. At night, bars with live music along the promenade add to the atmosphere

and it is an invitation for a good time.

At the heart of Bahia >> For nature lovers, Chapada Diamantina, which is located in the centre of the state, 472 kilometres from Salvador prospered for years the due to the exploitation of gold and diamonds but today it surprises through its tourism. Ecotourism and adventure travel can be experienced here as Chapada Diamantina boasts a wonderful natural wealth and is surrounded by mountains, waterfalls and various archaeological sites that offer trails through the hills and valleys of the region. The most popular is the National Park of Chapada Diamantina, with 152 thousand hectares, offering a range of hiking trails. Cities like Andaraí, Lençóis, Mucugê and Palmeiras are part

of the National Park, where the savannah is littered with forests, valleys and rocky outcrops. The site also features a series of waterfalls with breathtaking landscapes.

Poetry and beauty in Itaparica >> Another good trip within the state is to the island of Itaparica. It is one of the most idyllic islands of Todos-os-Santos Bay (All Saints Bay). It is surrounded by a barrier reef and has extensive tropical vegetation and a rich cultural and natural heritage. It is 240 kilometres of pure beauty. Among the activities here for tourists, are diving, hiking and kayaking, but what draws the most attention, are the natural pools formed by the reefs. The calm and warm waters mixed with the sun and a slight breeze, are a feature and form the ideal place to relax in peace.

CONTACT Bahia Department of Tourism (55-71) 3116-4131 / www.setur.ba.gov.br Tourism Company of Bahia - Bahiatursa (55-71) 3117-3000 / www.bahiatursa.ba.gov.br

Three views of Chapada Diamantina: the caves, blue pool and Pai Inácio Mountains

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 25

26 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 27

SPORTS

FIFA World Cup 2014

Ceará

Fortaleza offers beautiful beaches and guaranteed sunshine

>> The second game for the German national team during the first phase of the WC is in Fortaleza and will be against the African team Ghana. The match will take place on June 21st in the Castelão Stadium at 16h. The sun in the state capital of Ceará is ready and waiting for the Germans. It is indeed the greatest protagonist of the area and it is known as the “Brazilian capital of sun”. It also has beautiful beaches and they are just one of the main attractions.

The bluish green sea immediately takes your breath away and if that was not enough, the beautiful scenery and the beaches add to this paradise. The main beach that is also frequented by locals is Futuro Beach as it famed for the comfort it provides tourists. The various kiosks scattered along the shore provide parasols, tables and chairs and waiters to take the worry away from the

José de Alencar Theatre, Ingleses Bridge and Dragão do Mar Cultural Centre

tourists. It is also a good opportunity to enjoy the local cuisine, with fresh fish and seafood.

Iracema Beach also makes for a nice day out.

Swimming in the sea however, should be done with care as the waves and currents are very strong and there are many rocks around. Nevertheless, the beach has stunning surroundings and the evening several bars offer good music and excellent drinks here. There is also Ingleses beach, where the main tourist attraction of the city is the Metal Bridge. The sunset here is a unique experience and there is also the statue of Iracema, which refers to the legend of an Indian, who was depicted in a novel by Brazilian writer José de Alencar.

Walking along the Beira-mar Avenue is also a pleasant experience as kiosks and restaurants cater for the hungry and thirsty with cold drinks or the local seafood from the region. At the handcraft market, many stands sell goods ranging from leather and lace to jewelry and regional food. If you like to enjoy yourself then do not miss the Pirate’s Bar, located on Iracema Beach. It has a reputation of providing its visitors with the “Wildest Monday in the world”.

If you want to know a little more about the local culture, then a handy tip is to visit the Dragão do Mar Centre of Art and Culture, which houses the Cearense Culture Memorial, the Contemporary Art Museum and Rubens de Azevedo Planetarium.

CONTACT Ceará Department of Tourism (55-85) 3101-4669 / www.setur.ce.gov.br Fortaleza Department of Tourism (55-85) 3255-8300 / www.fortaleza.ce.gov.br/turismo

28 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

RM GE Y

L LD IA O R EC E W SP IN TH

AN

SPORTS

FIFA World Cup 2014

P CU

Kitesurfi ng in Cumbuco, and Pedra Furada (Holed Stone), in Jericoacoara

Adventure in Jericoacoara >> Jijoca de Jericoacoara is located 313 kilometres from Fortaleza. It was once considered as one of the ten most beautiful beaches in the world by the American newspaper The New York Times. It impresses with its gorgeous sand dunes and lagoons, which have obviously become symbols of the region. Jericoacoara is also a haven for adventurers, offering ideal conditions for various adventure sports.

One of the activities here is renting a buggy with a driver who will take you over the numerous dunes on the beach. The guide will surely ask if you would like it “with or

without adrenalin”. If you choose adrenalin, then your trip will be a high-octane ride with many jumps and stunts! It is also possible to go windsurfing, surfing, trekking and rallying.

Sandboarding is another craze that is gripping people over the dunes of Ceará.

Jericoacoara has about 15,000 inhabitants and the fishing village appearance hides a developed infrastructure with many good possibilities for its tourists. The international and regional cuisines are equally represented in the local restaurants. To help preserve the richness of Jericoacoara, a part of its National Park has been transformed into an

Environmental Protection Area.

At night, it is recommended to go to the iconic Pedra Furada (Holed Stone), which takes its name from the huge rock with a large hole through the middle.

Here, you will find forró (typical dance and rhythm), reggae and electronic music that invade the streets of the village. This is a great experience if you like dancing and live music. The mild climate, the warm water and the constant sun that is always shining, make up a special place that visitors love.

More options >> Another beach worth visiting is Cumbuco, which is closer to the capital, only 28 kilometres away. Along the coast are anchored boats ready to take tourists for a ride on the open sea. Besides the famous dunes, one of the main attractions is the Banana Lake, where visitors can enjoy a variety of entertainment in the water, like kayaking, speedboats, banana boats and a zip line.

Another treasure in Ceará, just 166 kilometres from Fortaleza, is Canoa Quebrada. Good winds and warm water ensures excellent conditions for windsurfing, surfing and kite surfing. The dunes offer great opportunities for sand boarding.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 29

SPORTS

>> After the FIFA World Cup, which takes place this year in June and July, Brazil will continue in the major event spotlight by staging the Olympic Games in 2016 and it will be the first time that the Olympic Games will take place in South America. Rio de Janeiro will host the event from 5th to 21st August 2016 and the city, the main gateway into Brazil for international tourism, is preparing itself with investments in urban mobility, the expansion of the hotel industr y and improvements in its tourist customer services. According to the Institute of Applied Economic Research (IPEA), the economic impact generated by the US$ 30 billion investment will be multiplied four times by 2027, generating more than US$ 100 billion in for the country.

For tourists coming to Brazil, the Olympic Games will be an opportunity to visit the various tourist attractions in the city of Rio de Janeiro, not only in the state capital, but also in the surrounding areas, with many options along the coast or up in the mountains. A study by the Fundação Instituto de Administração (FIA), commissioned by the Ministry of Sports (Study of potential socioeconomic impacts of the Olympic Games in the city of Rio de Janeiro in 2016), forecasts an influx of 380 thousand foreign visitors to Rio de Janeiro during the Olympics, who will spend money on lodging, food, trade and services to the tune of around US$ 152 million. It is additionally expected a considerable impact on the city’s image and its attractiveness as a centre of leisure and business tourism.

Tijuca to the International Airport (Galeão). Along the 39 km, there are hotels whose guests will be able to use this public transportation. To improve access to the south zone and Barra da Tijuca, which will house many of the Olympic venues and the Media Centre (International Broadcast Center, IBC), three BRT lines and a subway line will be built by 2015. The government’s intention is to link the three modes of transportation (train, metro and bus) to give easy access to the major venues, such as the Maracanã.

Sports Complexes >> The Olympics is a unique project that brings together all the various sports inside the city limits. There are already four existing sport facilities in Barra, Copacabana, Maracanã and Deodoro. The Olympic project is based on the use of existing facilities and most of them were built for the Pan American Games in Rio in 2007. Only 26% of the permanent facilities will have to be built. The Maracanã stadium and four other stadiums in the host cities will be renovated for the FIFA World Cup 2014, bringing them up to Olympic standard. Nine more venues will be built as a permanent legacy to the Games.

The biggest sporting event in the world comes to Rio de Janeiro

Lodging >> The IOC requires that an Olympic city has at least 40,000 hotel rooms, to be able to host the Olympics. With the increase of the

30 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

hospitality industry, which is expected to grow between 15% and 20%, the organization of the Olympic Games Rio 2016 estimates that by the year 2015 the city will have more than 50,000 hotel rooms. Currently, the city has a little over 27,000 rooms. Since winning the right to host Olympics, which was announced five years ago, the government estimates that there will be 422 new hotels constructed by 2016 in the country.

Transportation >> The city has a subway network that is being extended to the neighborhood of Barra da Tijuca, but the main transportation project for the 2014 World Cup is the Transcarioca, one of the BRTs (Bus Rapid Transit) planned for the city and that will connect Barra da

Access >> Rio de Janeiro has two airports. The Tom Jobim International, which was privatized at the end of last year and is undergoing an extensive renovation of its two terminals.

Germany is well served by international airlines with flights to several cities, such as Frankfurt, Munich and Berlin. The other airport is Santos Dumont, which serves domestic flights from major cities in the country from major domestic airlines.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 31

NORTHERN REGION ( PARÁ ) Christian Knepper -Embratur

Cristino Martins - Agência Pará

Pará

Belém captivates by its multitude of attractions >> Faith tourism, the exuberance of nature and a region that values its customs make Pará a single destination. Travellers who have the chance to visit the state capital, Belém, will realize that time is short you must take advantage of everything the city has to offer. Despite its nature, Belém has been developing and now has the air of modern city. There are now various squares (all wooden to help alleviate the equatorial heat that envelopes the city every day) littered amongst large monuments and churches.

Belém is a city rich in History. Some of the most conspicuous buildings in the capital are the Forte do Presépio (Fort of

Nativity), Espaço Cultural Casa das Onze Janelas (House of Eleven Windows) and Sé Cathedral, which together were constructed by the Portuguese during the colonial era.

Ver o Peso Market, another must-see in the town is a warren of stalls selling all types of traditional products from the region, like spices and handicrafts made from vines, fruits and herbs taken from the forest. The fair opens at dawn and closes around 15h.

A good time to arrange with family and friends to go to the Dock Station is 15h, which for the last 13 years has been a popular tourist destination during the peak season, offering boat tours that end with the picturesque view

of the sunset. Furthermore, the area offers good night life with bars and restaurants and craft stalls with typical products from the region. Happy Hour commences after it starts getting cooler in the late afternoon and this is when the bars offer attractive discounts on food and drinks to help keep tourists there until the end of the night. The Happy Hour is taken seriously in the Docks Station and to get a table you may need a little patience, especially in restaurants that offer locally brewed beer. The complex also includes a fish market with several Amazonian species, plus an indigenous museum depicting the stories of the main tribes that still live in Pará.

New fl ight Manaus and Belém are the new TAP destinations in Brazil, since 3 June . The operation begins with 3 weekly flights — on Tuesdays, Fridays and Sundays — on a circular route, LisbonManaus-Belem-Lisbon, that will give TAP access to northern Brazil, an area with huge tourism potential. TAP flights will leave Lisbon at 9:30am, arriving in Manaus at 1:45pm, leaving an hour later for Belém, where they will arrive at 5:45pm.

At 7:15pm they will leave Belém, arriving in Lisbon at 6:45am the next day (local times).

Docas Station, indigenous exhibition of archery in the Xingu region and Alter do Chão

32 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

( PARÁ ) NORTHERN REGION

An eco-friendly destination >> Venturing into the various corners of Pará means, above all, to be at one with nature and it is full of possibilities. The state has places that are perfect invitations for diving, surfing, windsurfing, canoeing, rafting, adventure racing, rallying, trekking and horseback riding. Actractions that Pará also boasts, although a little bit away from the city, are forests, caves, waterfalls, rivers, rocky areas and plenty of sunshine. Of course, first of all, we can’t fail to mention a must see show of nature, the pororoca. This phenomenon results from the meeting of the waters of the Amazon River with the waters of the Atlantic Ocean. The Amazon Caribbean is an unforgettable place as it has a number of beaches located on the banks of the Tapajós River, in western Pará, formed from white sand, clear waters and is surrounded by forest.

If, after all this you still have time available, there are lots of tours for all ages in various cities and villages in Pará. Take a few days to enjoy lush walks and it has the added advantage of being able to offer an exciting and fascinating experience. You are sure to have fun here by meeting people and getting to know different customs and nature is always close by.

Ecotourism in itself is part of the day-to-day working of the cities. In the metropolitan region of Belém alone, there are six environmental parks. In each of them, the Amazonian flora provides endless

surprises and even in the urban area, with over one million inhabitants, about 500 animal species have been recorded.

In the Mangal das Garças park, located on the banks of river Guamá, a piece of the Amazon has been recreated. The complex has restaurant, nursery butterflies and hummingbirds, an aviary, snack bars and a lookout tower. In an old iron shed at the entrance of the park a venue was built to house exhibitions and sell plants and crafts, a definite must-do.

For those who want a little more tranquility, then a trip to Urumajó, known as the birthplace of turtles, is worth it. Incidentally, several of

the biodiversity reserves are in Pará. They were chosen for being shrines to unique worldwide species. There you can see mountains, caves and ancient life that create a sequence of surprises.

Finally, the largest river island in the world, Marajó, is here and it is an ideal place to get a little closer with the rural reality of the state.

In the immense farms you may find caimans, capybaras, monkeys and herons. An interesting experience is to stay on a farm. For too long these places were only enjoyed by the locals that lived there but currently, rural tourists now find Marajó an ideal place to understand the day-to-day lives of the Amazonian people.

CONTACT Pará Tourism Company (Paratur) (55-91) 3223-8193 / 3212-0575 / www.paraturismo.pa.gov.br Municipal Coordinator of Tourism - Belemtur (55-91) 3283-4865 / www.belem.pa.gov.br

Surf in Pororoca (a phenomenon that results from the meeting of the waters of the Amazon River with the waters of the Atlantic Ocean) and sunset in Santarém

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 33

NORTHERN REGION ( AMAZON )

Keynes Breves - Amazonastur

>> The State of Amazonas covers most of the Northern Region of Brazil and is rich with fauna and flora. Its people are very welcoming, which is evident by the reception it gives to its tourists.

A unique feature of Amzonas are the hotels that are located in the middle of the forest, well known for being exotic and their permanent contact with nature, not forgetting a good service and security.

There are many options ranging from luxurious suites with air-conditioning to older rustic ones, where the simplicity is the charm itself.

Manaus, the state capital, on the other hand, is responsible for harboring much of the Amazon rainforest. As a result there are trees everywhere as it is the wettest state capital in the country. This fact alone would be a nice reason to visit Manaus, but there are

also many tourist attractions in this city that unites rich culture, modernity and nature, besides being host to one of the most beautiful spectacles of nature: the meeting of the waters of the Negro and Solimões rivers.

Manaus also has an excellent business tourism infrastructure. The construction of new hotels, which has increased in the last three years due to the FIFA World Cup, has significantly improved the number of apartments in the city. Over R$ 3 million will have been invested in the infrastructure of Eduardo Gomes International Airport by the end of 2013. The improvements include the restoration and expansion of the aircraft apron and modernization of the passenger terminal.

The union of modernity and the Amazon jungle makes Manaus an exotic and extraordinary state capital.

Amazonastur

Amazon

Manaus, the birthplace of Brazilian fauna and fl ora

CONTACT Government of the State of Amazonas (55-92) 3236-3290 / www.amazonas.am.gov.br Amazon Tourism (55-92) 2123-3800 / www.visitamazonas.am.gov.br

34 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Ponta Negra Beach, Amazonas Theatre and the meeting of the waters of the rivers Solimões and Negro

( AMAZON ) NORTHERN REGION Ribamar O Caboclo

Typical flora and fauna are features of the Amazonas State

Symbol of global ecotourism >> To begin with, the biodiversity of the Amazon region is unique. It is the richest in the world and harbours 60% of all life forms on the planet and it is estimated that about one million plant and animal species are resident under its mighty green canopy. The ecotourism segment has emerged as an economic alternative to the sustainable development of the Amazon and as a way not only to generate income for residents, but mainly to encourage the preservation of this natural heritage.

Ecotourism can be seen and experienced in the Amazon all year round due to the seasonality that occurs in the rainforest. It is possible to visit the forest in the wet and dry seasons and to see where communities live. As well as hiking in the forest, canoe riding down aquatic trails, observing the natural beauty and indigenous tribes; tourists still have the opportunity to enjoy the life with locals, getting to know their way of life and their daily routine.

However, the best way to discover the natural wonders of the Amazon is aboard a boat and you

can choose large and luxurious or small and cosy with hammocks. There is an Archipelago with hundreds of islands cut out of the landscape and it is possible to see many species including alligators, pink dolphins and birds. During the dry season, the natural labyrinth reveals numerous white sandy river beaches.

There are other exciting options, for adrenaline seekers and to experience unforgettable moments and memorable experiences; The Amazon is the perfect place for this. There is nowhere else where you can find so many interesting attractions within adventure tourism. The best and most interesting are always in perfect harmony with nature. Moreover, qualifications and training of the professionals working in this sector guarantees safety and a lot of action, sweat and adrenaline in the heart of the forest.

New fl ight Manaus and Belém are the new TAP destinations in Brazil, since 3 June .

The operation begins with 3 weekly flights — on Tuesdays, Fridays and Sundays — on a circular route, Lisbon-Manaus-Belem-Lisbon, that will give TAP access to northern Brazil, an area with huge tourism potential. TAP flights will leave Lisbon at 9:30am, arriving in Manaus at 1:45pm, leaving an hour later for Belém, where they will arrive at 5:45pm. At 7:15pm they will leave Belém, arriving in Lisbon at 6:45am the next day (local times).

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 35

Felipe Medeiros

NORTHEASTERN REGION ( ALAGOAS )

Alagoas Felipe Medeiros

Acervo SETUR

Jatiúca promenade, buildings in the Jaraguá neighborhood and crafts in Pontal da Barra

CONTACT Alagoas Department of Tourism (55-82) 3315-5700 / www.turismo.al.gov.br Maceió Department of Tourism (55-82) 3235-5189 / www.turismo.maceio.al.gov.br

Maceió: historical and natural heritage >> Maceió has 40 kilometres of coastline and 22 lagoons and waterways that awaken a hunger for natural, cultural and historical beauties. Gorgeous coconut tree lined beaches will really grab your attention, whilst museums, theatres, churches, historic neighborhoods, crafts and a diverse cuisine will complete this beautiful setting. The main beach in the capital of Alagoas is Pajuçara, where the major hotels, bars and restaurants are concentrated. There are natural pools that are two kilometres from the shore and rafts with colorful sails can take you there.

At night, on the same beach, there is a daily traditional craft fair and is the is ideal place for souvenir hunters. You can´t miss the gorgeous lace made by local artisans, such as File, which is traditionally from this state and it is very important for the economy of the community.

Close by is the beach of Ponta Verde, which takes its name from the shore line as there is a ‘tip’ of land advancing out over the sea. By the late 1970s it had become totally green due to the coconut trees and it is now considered as 36 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

the most beautiful urban beach in Maceió. From Mundaú Lagoon fishermen catch mussels (sururu), a mollusk that is very important in Alagoas cuisine.

Another tour that is worthwhile is to the bucolic neighborhood of Jaraguá. It is now protected by the Historic and Architectural Heritage of Alagoas. The site is the birthplace of the history and development of Maceió. The area retains the grandeur of an era as can be seen in its warehouses, houses and churches.

For partygoers, Maceió also has many possibilities.

The most popular place is the neighborhood of Stella Maris where there is live music and the local dance forró. A good place to start is a bar called Lampião, which is in Ponta Verde and is open every day.

( ALAGOAS ) NORTHEASTERN REGION

The perfect place for adventure seekers >> In Alagoas, the beaches are always inviting and have various sports, on both sand and sea. The mountains on the other hand allow pleasant walks and invigorating waterfall swimming. In the outback, the trails in the Brazilian Caatinga and the zip line over São Francisco River will take your breath away. The adventure starts in Maceió, the state capital of Alagoas, where you can go windsurfing, kite surfing, wakeboarding, jet skiing, diving, shipwreck diving, fishing and cycling.

Within a radius of 50 kilometres from

Maceió, there are ideal places to do many sports and outdoor activities. For example, in Marechal Deodoro, Francês Beach is famous for windsurfing, kite surfing, shipwreck diving, fishing and banana boating.

Barra de São Miguel is another place that is good for these types of activities and is complemented by its beautiful scenery, which is great for cycling. It is ideal place for ecotourism with mussels fishing, wakeboarding, banana boating, Jet Skiing and in Gunga Bridge you can go rappelling. In Barra de Santo Antonio,

there is one of the most beautiful beaches in Brazil, Carro Quebrado Beach and adrenalin junkies can go off roading here.

One hundred kilometres from the capital, Murici is the largest reserve of Atlantic Forest in Alagoas and has several trails and a 72-metre high waterfall that is perfect for rappelling down. In União dos Palmares is the Quilombo dos Palmares Memorial Park, which was named after the leader Zumbi (Quilombos were fugitive settlements or African refugee settlements).

Beaches in Alagoas are good for diving and water sports

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 37

NORTHEASTERN REGION ( PARAÍBA )

Aerial view of João Pessoa and Ponta dos Seixas Beach

Paraíba

João Pessoa: amaze yourself with the beauty of João Pessoa >> João Pessoa is emerging as a strong tourist destination in northeastern Brazil and has shown significant growth in the number of visitors every year and because of this has been improving its infrastructure for tourists.

The natural pools of Picãozinho are beautiful and attract many people at low tide, especially in high season. To always keep the site clean and suitable for visitation, the local

government provides limited access to the natural pools, ensuring the preservation of the coral that is located just off Tambaú Beach.

Clean beaches are guaranteed from Bessa to Barra de Gramame, where you have a lovely view of the meeting of the river and the sea. Farol do Cabo Branco (Lighthouse) is one of the most beautiful attractions in João Pessoa. The site has recently had a gardening

makeover project and coupled with designer lighting, has realized its objective of providing tourists with an enjoyable attraction.

Another popular activity is to simply walking along the beach promenade.

Healthcare professionals, if you wish, are always on hand to monitor and guide physical activities, such as stretching, and even checking your blood pressure.

Cacio Murilo

38 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

( PARAÍBA ) NORTHEASTERN REGION

Cabo Branco Beach and transparent waters in Picãozinho

CONTACT Government of the State of Paraíba (55-83) 3218-4545 / www.destinoparaiba.pb.gov.br João Pessoa City Hall (55-83) 3218-9000 / www.joaopessoa.pb.gov.br

Wide diversity of natural areas >> Paraíba, amongst its attractions, has a wide diversity of natural areas, which are mostly preserved.

The varied ecosystems across the state allow tourists to interact with different types landscapes. On Restinga Island, situated on the estuary of the Paraíba River, is home to many species of animals, as well as various forms of ecosystems. The site is a rich sanctuary and a paradise of Atlantic Forest, which offers visitors hiking trails that traverse the vegetation, lagoons and mangroves.

In Pedra da Boca State Park, located in the municipality of Araruna, is a rocky outcrop called Pedra da Boca, which gives its name to the park. The rock has a large hole, which is widely used to practice adventure tourism and ecotourism. In addition to rock climbing, the park has caves containing rock scriptures and significant biodiversity.

In Cariri, a visit to an impressive rock formation, where massive and rectangular stones fit together perfectly to form a kind of pyramid over 40 metres high, is recommended to visit. Cariri is one of the most visited destinations of the Paraíba countryside, as scenery and cultural attractions are found throughout the region, which includes 29 municipalities.

In the wilderness, Pedras Park offers tours to watch birds of prey in their natural habitat. These and many other destinations linked to ecotourism allow tourists to have a unique opportunity to get in touch with nature through trails in its green and preserved environment.

Paraíba holds historical, cultural and natural diversity like nowhere else in the country and the world.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 39

NORTHEASTERN REGION ( SERGIPE )

Sergipe Aracaju: modern and welcoming >> Aracaju is a peaceful and welcoming town, which features natural attractions like beaches, rivers and mangroves, tasty food, great infrastructure and an enviable heritage. Its precious architectural complex dates back to 1824 but it is still a city with modern features that retains the old atmosphere through its old buildings: churches, squares, mansions and historical monuments, including a large shopping area. One example is the São Salvador Church, constructed in 1857, and the Metropolitan Cathedral, which has an ornamented dome with beautiful paintings from the 19th century. The Teófilo Dantas Park, with its traditional craft fair and typical foods, also maintains this heritage.

The Atalaia Beach, in Aracaju, is a famous image of the state capital of Sergipe. In the corners are the bars, restaurants, nightclubs and the hippest hotels in the city, and just 500 meters from the sea is the

Aerial view of Aracaju; the fruit that the city is named after; local crafts and Falcões (Falcons) Park in Itabaina, in Sergipe

40 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Atalaia Aquarium. It is an important sanctuary of marine life and was built in the shape of giant tortoise. One of the main attractions is a tank with 150 thousand litres of water, which reproduces the marine environment of the local coastline and contains approximately 30 species.

Bird watchers will love the Falcões (Falcons) Park, in Itabaina, about 45 km from Aracaju. Located in the foothills of the Itabaina Mountains and in the midst of greenery, the park hosts an institute that takes care of more than 300 birds, including hawks, falcons, owls, tiger herons, pigeons and others. The park is one of the only places in Brazil with authorization from the Brazilian Institute of Environment and Renewable Natural Resources (IBAMA) for the breeding of birds of prey in captivity. The many veterinarians, biologists and volunteers look after the animals.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 41

NORTHEASTERN REGION ( SERGIPE )

Adventure Tourism and Ecotourism César de Oliveira - Acervo Emsetur

>> Sergipe has several options if you would like to try adventure tourism and ecotourism. A good starting point is the Xingó Canyon, with the São Francisco being the fifth largest navigable river in the world, and one of the most visited sites in the state. The waters of the river cross the canyon and tourists can go by boat, speedboat or canoe. On a tour called Paraíso do Talhado (Carved Paradise), it is possible to dive into five metre deep natural pools.

It takes its name from the canyon walls as they appear to have been carved by hand. In addition to water tours, the adventurers also have the opportunity to go rappelling and climbing on the rocks.

Near the city of Canindé de São Francisco is the Mundo Novo Farm, which is perfect for people who enjoy walking and hiking trails. Tourists can go trekking up to seven kilometres, until reaching the mouth of the São Francisco River. Another ideal location for hiking is the Route Cangaço, which is inside caatinga. On this adventure, tourists have the opportunity to visit the Grota de Angicos, which is the last place where the famous outlaw Lampião, his partner Maria Bonita and his gang

holed up. This tour is in the city of Poço Redondo.

Water sports in the region are on the beach of Mangue Seco - located on the border between Sergipe and Bahia - although access is difficult, it is great for kite surfers. To reach the beach you have to cross the Real River by boat and then overland by buggy.

CONTACT Sergipe Department of Tourism (55-79) 3179 7553 / www.turismosergipe.net Tourism Company of Sergipe (Emsetur) (55-79) 3179-1937 / 1974 / www.emsetur.se.gov.br

The magnifi cence of Xingó Canyon, which attracts many visitors throughout the year

42 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 43

NORTHEASTERN REGION ( RIO GRANDE DO NORTE )

Pipa Beach and Galinhos Lighthouse

Rio Grande do Norte Natal: a Guarantee of sun and the closest city to Europe

CONTACT State Government of Rio Grande do Norte (55-84) 3232-5152 / www.rn.gov.br

>> Europeans seeking sun and sand on the northeastern coast have the opportunity to experience unique destinations. This is certainly the case of Rio Grande do Norte, where the hot and tropical climate

Potiguar Company for Tourism Promotion (Emprotur) (55-84) 3232-2500 / www.brasil - natal.com.br

44 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

acts as an invitation to party. According to studies, Natal, the state capital, records an average of 300 sunny days a year with guarantees of blue sky and a steady breeze. Let´s also not forget that the flight time from some major European capitals is merely 7 hours.

It is the closest Brazilian state capital to Europe.

From Natal - where there is the best hotel infrastructure, tour agencies and restaurants - you can plan a series of tours of the surrounding areas.

Among the most popular trips are the buggy rides in Genipabu. The Tourist Park of the same name in the municipality of Extremoz, which is 20 km outside of Natal and is very attractive due to its high dunes as they can reach up to 50 metres in height. There are dune buggies here but for safety, the buggies are driven by trained drivers. Each buggy can carry four passengers at a time and at high-speed, they glide along imaginary roads constantly going up and down. It is pure fun.

Still in Genipabu another local attraction are raft trips. Do not be surprised to stumble across camels as they are very common here. Tourists can also enjoy the traditional “skibunda”. This is surfing on the sand dunes and is done on smaller sand boards. Genipabu Beach also has small hotels and guesthouses so you can stay here too.

( RIO GRANDE DO NORTE ) NORTHEASTERN REGION

Breathtaking ride

Photos: Canindé Soares

>> Another can’t-miss day out is a ride to Pipa, located in the city of Tibau do Sul, 76 km outside of Natal. The best time to enjoy the beauties and charms of Pipa is during low season - from March to November.

Attractions are everywhere with buggy rides along the beach, enjoying the contours of the great cliffs that frame the coast, to the spectacle of the sunset in the late afternoon.

Pipa is a former fishing village that has been transformed into a charming village, with good hospitality, gastronomy, shopping and services, but without losing its rusticity.

There are many craft shops and, of course, several restaurants, bars and inviting hidden corners. But the biggest attractions are the beaches. Amor (Love) Beach is obviously preferred by couples. The trendy Madeiro

Beach, on the other hand, brings together a mix of beautiful people due to its privacy but is complicated to get to. The beach is split into two, on the right are the surfers and on the left is Dolphin Bay. If you would like to get up close and personal with the dolphins, then your best bet is to rent a kayak and paddle out to meet them. The animals surround the boats giving everybody a fantastic experience.

Another interesting place for nature lovers, is the Ecological Sanctuary of Pipa, which can be accessed from the Route to the Sun. Short and easy trails through the forest that covers the cliffs lead you to lookouts with beautiful views and there is an observatory of marine turtles. Other tours are the schooner rides (some have local forró live music) and in late afternoon there is nothing better than enjoying the sunset on Cacimbinha Beach or from the Chapadão Lookout. It is also a great for watching the kitesurfers performing their aerial maneuvers over the sea.

Genipabu dunes and camel rides

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 45

SOUTHEASTERN REGION ( RIO DE JANEIRO )

Rio de Janeiro Discover the charming ecological side of the city

Imperial Palms in Botanical Gardens.

City also has trails through woods

46 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

>> Known for the beauty of its beaches and many other attractions such as Carnival and the city’s joyous people, Rio de Janeiro also has time for nature lovers and many eco tours. Remember, that in just one of the city’s neighborhoods is the largest urban forest in the country. The Tijuca National Park is a green area that can be visited by foot, bicycle, motorcycle, car or bus. One of its highlights is the Christ the Redeemer statue, a monument regarded as one of the Seven Wonders of the World. From the top you have a stunning panoramic view of Rio de Janeiro. The mountain top of Corcovado can be reached by train from Cosme Velho.

If you are interested in visiting the Tijuca Forest, then you should take into account that the main access is from the neighborhood of Alto da Boa Vista. The most popular activities are trekking and visiting waterfalls. The Park has restaurants and bars and is highly sought

after, especially during its beautiful warm sunny days. You can enjoy waterfalls and the views from several lookouts along the road to the Redeemer statue.

Still in Rio, another must-see is the Botanical Gardens, located in the district of the same name. It is one of the most beautiful and wellpreserved green areas in the Wonderful City. It feels like an outdoor ecological encyclopedia, with a large and complex national and foreign flora selection. About 6,500 species can be observed, some endangered and carefully preserved outside and in the lush greenhouses.

The paths, lined mostly by royal palms and giant trees, highlight the diversity of the plants and flowers, including a Orquidário (Nursery).

There are many plants identified by scientific names and origins, including a visit to Casa dos Pilões (House of Pylons), Levada Aqueduct, the Sensory Garden, Japanese Garden and to the Library, specialized in Botany.

( RIO DE JANEIRO ) SOUTHEASTERN REGION Riotur

Green Coast or Mountains? Nature reigns supreme >> Everybody visiting Rio should extend their stay with a trip up into the Mountains.

There, the cities of Petrópolis, Teresópolis and Friburgo draw attention to and win people over with their pure air and the proximity to nature.

Petrópolis, colonized by Germans and Italians, still preserves a rich cultural heritage. It even bears the title of Imperial City, due to the fact that the summer residence of Emperor Dom Pedro II, from the time of the empire, is located

there but the house is now the Imperial Museum. Some of the Germanic traditions are revived in June with the festival of the colony, known as Bauernfest.

Teresópolis is an attractive headquarters of the Park of the Organ Mountains (Parque da Serra dos Órgãos), a great place for hiking and walking. In Friburgo, the emphasis is also on greenery, which is scattered throughout the city and the many waterfalls available for tourists and locals.

In the south of the state is the Green Coast,

another highly recommended trip for those who appreciate nature, is the Ilha Grande (Big Island) State Park, located in the municipality of Angra dos Reis, and to which access is only available on schooners and boats leaving the cities of Mangaratiba or Angra.

With more than 80 hotels, travel agencies, restaurants and bars, concentrated in the town of Abraão, the Island has a complete set of amenities to provide visitors with eco-tours and scuba diving equipment. Its beaches are mostly in coves with clear water.

Christ the Redeemer, the icon of the state capital and a waterfall in the Tijuca Forest

CONTACT Rio de Janeiro State Department of Tourism (55-21) 2333-1061 / www.rj.gov.br/web/setur/principal Tourism Company of the City of Rio de Janeiro (55-21) 2271-7000 / 2541-7522 / www.rio.rj.gov.br/ web/riotur Tourism Company of the State of Rio de Janeiro (55-21) 2215-0011 / www.turisrio.rj.gov.br

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 47

SOUTHEASTERN REGION ( SÃO PAULO )

São Paulo

Caio Silveira

The city impresses with the diversity of its attractions

Paulista Museum and Masp

48 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

far behind. For sports fans, it is worth visiting the Football Museum, which is located at Pacaembu Stadium. Despite being one of the newest museums in the city, it is already one of the most visited by locals and tourists. It unites the most popular sport in the world to modern technology and has many interactive features.

It also has regular themed exhibitions.

São Paulo is a shopper’s paradise as there are over 240,000 shops spread out in various regions. If you are seeking sophistication, then you should take a walk down Oscar Freire Street as it is deemed as one of the ten most luxurious in the world. Also, Alameda Gabriel Monteiro da Silva and the malls as Iguatemi, Cidade Jardim and Vila Olímpia are excellent.

If you would like more alternative and unique merchandise, then Benedito Calixto Square is a place where you can discover many treasures within the huge antiques fair. Other good areas for shopping are the popular shops at the central region of the city along Bom Retiro and Brás streets. Finally, 25 de Março street is the largest outdoor shopping centre in Latin America, here you will find everything from garments to electronics and the prices are affordable.

Caio Pimenta

>> Although São Paulo is known worldwide as the business capital of Brazil, the city is also very rich culturally. There are numerous options for exploring Brazil’s largest city. In addition to the internationally renowned museums, where you can find exhibitions, outdoor performances and theatres that house huge and sophisticated events, the cultural mix is due, in particular, to miscegenation and the cosmopolitan spirit that has always characterised the state capital. Dining and nightlife are also very prestigious, attractive and a great opportunity to experience a little of all that the city has to offer.

Themed tours are a great way to get to know the city. One of the most interesting is a tour of the architecture of the Historic Centre, with buildings, churches and the city’s many monuments. It reveals the enormity and the political and economic strength that the city has.

Among the places on the route are the Monastery of São Bento in the São Francisco Church and the Ordem Terceira do Carmo Church.

If football is a symbol and a national passion, the largest city in the country is not

( SÃO PAULO ) SOUTHEASTERN REGION

>> The state of São Paulo is an opulent place when it comes to Adventure Tourism and Ecotourism. Out of all the inner cities, two stand out in this segment: Brotas and Socorro. Brotas is located right in the centre of the state of São Paulo and its natural riches and beauty are still preserved. It has several springs and rapids coming down its mountains, and the rivers then cut through the valleys creating many possibilities, such as tree walking, zip lines and ATV tours are also great activities in the region.

Naturehasgiventheregionhugepotentialforecotourism.

Today, the city is a reference for aquatic adventure sports like rafting, tubing, canoeing and canyoneering. These are located in Saltos Park, which is within the city limits.

The city of Socorro, with its mountainous terrain and several rapids, is realising its potential within the world of adventure sports. The city is now one of the major cities on the National Circuit of Adventure Sports. Located just over 100 km from the state capital, Socorro is visited by over a thousand people per month in search of excitement, leisure and relaxation. There are more than 17 activities that can be done on land, water and in the air. The main ones are: tree walking, tubing, canyoneering, pot holing, waterfall bathing, climbing, cycling, off-roading, rafting, abseiling, zip lining, hiking, hang gliding and paragliding.

Ready for Ecotourism

Saltos Park and Jacaré Pepira River, in Brotas

CONTACT São Paulo Turismo (SPTuris) (55-11) 2226-0400 / www.spturis.com City of São Paulo www.cidadedesaopaulo.com

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 49

SOUTHEASTERN REGION ( MINAS GERAIS )

Minas Gerais >> Close to Rio de Janeiro and São Paulo and accessible by air or road is Minas Gerais.

It is a state that has gained notoriety due to the beauty of its parks, plazas and ecological sanctuaries. In Belo Horizonte, the state capital of Minas Gerais, the possibilities for nature lovers should begin with a tour to the Pampulha Lagoon complex. The Architectural and Landscape Complex of Pampulha is one of the main symbols of Belo Horizonte. The complex is 70 years old and is waiting on findings from the UNESCO to receive the title of Cultural Heritage of Humanity. The Municipal Cultural Foundation also started the restoration work of Burle Marx Gardens, located on the edge of the Pampulha Lagoon.

Opened in 1943, the complex was commissioned by the then mayor of the capital, Juscelino Kubitschek. The project featured decoration by Alfredo Ceschiatti Candido Portinari, with landscaping designed by Burle Marx with some influence from Oscar Niemeyer.

The Architectural and Landscape Complex of Pampulha is visited daily by hundreds 50 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Ricardo Mallaco

Touring through nature with the best of the diverse cultural

Pampulha Lagoon in Belo Horizonte and the gardens of Inhotim

of people. It is made up of the Pampulha Art Museum, Casa do Baile, St. Francis of Assisi Church and Zoobotânica Foundation.

Near Belo Horizonte, 60 kilometres from the state capital, is the Inhotim Institute.

This is one of those places that pleasantly surprises tourists. This open-air museum of art and culture attracts tourists from all over the world thanks to its magnificent scenery, situated in an old farmhouse. With an area of approximately 786 hectares, it is a complete experience due to the mix of conservation areas, good trails and a rich collection of

permanent and temporary exhibitions.

It is deemed that you need at least two days to see everything the place has to offer. To look around over twenty galleries can take a day and more if you are a keen photographer.

Another tip is to take a buggy that can take you to the furthest points. During the buggy ride, many things will catch your attention like the five hundred shiny balls on the patio of the Burle Marx Educational Centre, which are move as the wind blows them around creating different patterns and due to the reflections of its mirror like surface, different colours appear.

( MINAS GERAIS ) SOUTHEASTERN REGION

Caves and waterfalls in Serra do Cipó and Cordisburgo >> Serra do Cipó is located no more than 100 kilometres from Belo Horizonte. This green paradise is a 34-hectare national park and has more than 25 thousand annual visitors. The guides take you to some of its 50 waterfalls where you can cool off during your tour. The complex´s infrastructure is concentrated in Vila do Cipó, which includes hotels, restaurants, bars and small shops.

Other local attractions are the caves that have hidden cave paintings and records reveal that humans occupied the caves

and region some 10,000 years ago. From April, when the rainy season is finishing, the temperature is milder it and is the ideal time to book tours around this ecological attraction. Travel agencies offer day tours from Belo Horizonte to Serra do Cipó.

An underground trip amidst natural beauty awaits those visiting the Grotto Maquiné and it is another must-do attraction. It is located in Cordisburgo, 120 km from Belo Horizonte. The cave, which was discovered in 1825, is considered the birth place of

Brazilian paleontology and has seven halls that were carved by water over thousands of years and now boast beautiful architectural forms. The Grotto Maquiné has become a tourist spot and is over 650 meters long.

There are beautiful natural sculptures and stalactites of various shapes on the ceiling of the cave. The area open to visitors is approximately 400 metres in length, It is strategically lit to highlight the figures that were created by the weather. The city is also the birthplace of the writer João Guimarães Rosa.

CONTACT Minas Gerais Department of Tourism (55-31) 3915-9454 / www.turismo.mg.gov.br Official Tourism Website of Minas Gerais www.minasgerais.com.br

Grande Waterfall in Serra do Cipó

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 51

SOUTHEASTERN REGION ( ESPÍRITO SANTO )

Espírito Santo >> One of the cities in Brazil that keeps growing more and more economically and investing in improvements, both for the welfare of the community and for its visitors is Vitória, the state capital of Espírito Santo. The city is an island connected to the mainland by seven bridges and has been developed in a sustainable way. This state capital has the highest per capita income and the highest Human Development Index (HDI) in southeastern Brazil.

The wealth of Vitória goes beyond the local economy. It´s reflected in the natural and architectural beauties, history, on the preservation of traditional cultural groups and the offer of adventure and leisure tourism.

When the city was officially founded in 1551, the Indians called it, Ilha do Mel (Honey Island), thanks to its beauty, pleasant climate and mangroves all set in a calm water bay.

The landscape that fascinated the Indians almost 500 years ago, today delights tourists.

Its beaches, connected to the climate and ecological balance, are ideal for water sports.

They have also helped to preserve the tradition of sea fishing within the city.

The architecture is also surprising. A walk through downtown reveals some beautiful buildings.

The cuisine bears the roots of authentic Indian food, even with the strong presence of Italian immigrants in the region. The “Paneleiras de Goiabeiras”, for example, are clay pots that have

Vitória is marked by green areas, attracting visitors looking for nature

Natural beauty and a rich culture in Vitória

Esquerda beach on Boi Island

52 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

been made for 400 years and were developed by indigenous groups of the Americas before the arrival of Europeans and Africans. These pans are ideal for cooking the traditional regional dish: moqueca (seafood stew).

One of its beaches, Grande Beach (or Esquerda Beach), is a natural retreat, where visitors can relax in the shade of the trees. Close by are Pequena Beach and Direita Beach, located just a few minutes from Canto Beach and Jardim da Penha, a regular meeting point for the city’s youngsters. Canto Beach offers water sports for sun lovers, with its calm and refreshing waters. It has play area and space for running and walking.

To make the most of this area, Curva da Jurema with its kiosks in covered areas serve the local cuisine. The beach at Curva da Jurema is always busy. Here, you can find a little of everything at any time of day. On the other hand, the Castanheiras beach, though small, offers tranquility and beauty. Visitors can enjoy the small natural pools between the rocks and it is favorable for children.

( ESPÍRITO SANTO ) SOUTHEASTERN REGION

A memorable trip for the adventurous

Clockwise, two views of Caparaó National Park: beautiful scenery and a lagoon good for swimming in warmer weather. Nature in the city of Pedra Azul

>> Espírito Santo offers multiple natural attractions, from north to south and from east to west. The tourism options vary from beaches to the mountains, from murky waters of the mangrove to pristine lagoons, from ancient hills covered by unexplored forests to rocky jetties, and other various idiosyncrasies that, in each region of the state, possess unique landscapes that give tourists a vast opportunity to enjoy nature the way they prefer.

Starting your journey in the south of the state, you will find one of the great natural heritages of Brazil: Caparaó National Park, home to Bandeira Peak, the third highest point in the country, standing at

2.890m. The official entrance of the park is situated in the village of Dores do Rio Preto, has a trail to Pedra da Menina as well as the trek to Bandeira Peak. The singing birds attract nature lovers to this true ecological sanctuary and create a balanced environment of peace and harmony.

Guarapari, near the capital Vitória, is one of the most popular resorts in Espírito Santo, having 46 beaches and coves of stunning beauty. The sea in the region is clear with good visibility and the temperatures are perfect for diving throughout the year.

Leaving the warm climate of the coast, in less than 1 hour you can be in the freshness of

the mountains, where the leisure options are endless. In this area there are the State Parks of Pedra Azul (Blue Stone) in Domingos Martins and Forno Grande (Big Oven) in Castelo. They can´t be missed by the energetic among us as it is a very nice ecological walk that will leave you contemplating the beauty of the place, which undoubtedly is unforgettable. Note that the visit to the parks has to be booked at the State Institute for the Environment - IEMA at least one day in advance.

CONTACT Espírito Santo Department of Tourism (55-27) 3636-8026 / www.setur.es.gov.br Vitória Department of Tourism (55-27) 3382-6000 / www.vitoria.es.gov.br/semtur

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 53

Santa Catarina

SOUTHERN REGION ( SANTA CATARINA )

Florianópolis enchants with its beaches and historical heritage >> Florianópolis, the capital of Santa Catarina state, not by chance was given the evocative nickname “Magic Island”. Nestled on the Santa Catarina coast, the city is divided into two parts, the mainland and the island, which was joined to the city in 1927 by the Hercílio Luz suspension bridge. The capital of Santa Catarina is home to beautiful beaches, lagoons, dunes and trails through the Atlantic Forest and its historical heritage is in perfect condition.

To the east of the town, lies the highlight of the area, the Joaquina Beach, which is famous for its big waves. It hosts national and international surfing championships and attracts surfers, beach volleyball, football and sandboard lovers. On the north coast, the major attraction is Jurerê, which is divided into Jurerê Internacional, which has an open air shopping centre, bars, chic restaurants and beachfront shops, and Jurerê Tradicional, where the typical cuisine of Santa Catarina island can be found. To the south, the beach of Campeche stands out and it is ideal for sports such as surfing, kitesurfing and windsurfing.

Among the cultural attractions, the Historic Centre of Florianópolis is a noteworthy one since it focuses

CONTACT Santa Catarina Department of Tourism, Culture and Sports (55-48) 3212-6300 / www.sol.sc.gov.br Santa Catarina Tourism (Santur) (55-48) 32126300 / www.santur.sc.gov.br

Beira Mar Avenue and Conceição Lagoon

54 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

its attention on the Metropolitan Cathedral, which has a collection of religious art; the Cruz e Souza Palace, that mixes Neoclassical and Baroque styles and houses the Santa Catarina History Museum; and the Municipal Public Market, which offers crafts and typical food from the Santa Catarina region.

A cultural trait that has been ingrained into Florianópolis by immigrants are the Azorean Villages, that preserve traditions, customs and architecture of the colonisers. In the neighborhoods that harbour them - Santo Antônio de Lisboa and Ribeirão da Ilha -, the colorful houses are well preserved, the region plays host to fishing boats, crafts and cuisine that boasts oysters as its most famous food.

The Hercílio Luz bridge is the picture postcard of the city, it is one of the largest suspension bridges in the world and has even been declared as a Historical and Artistic Heritage site. The mainland hosts a gazebo, the Bridge Museum (which is currently closed) and the Luz Park, a recreation area where along the promenade in Florianópolis you can enjoy cycling, sports court, fruit trees and snacks.

( SANTA CATARINA ) SOUTHERN REGION

Natural diversity provides sports for all tastes Serra do Rio do Rastro and rafting in the rapids of Santa Catarina

>> From the most radical to the calmest activities, Santa Catarina has varied options for ecotourism like trekking, rappelling, waterfall bathing, canyoning, ziplining, caving and tree climbing. The state capital, Florianópolis, houses two city parks with some of the most famous trekking routes in the city. The beach of Lagoinha do Leste, surrounded by hills, has lagoons, dunes and sandbanks. The Peri Lagoon Municipal Park has a scenic route that passes by ancient flourmills, distilleries and waterfalls. The neighboring municipality, Águas Mornas, offers a more radical option: canyoning with a zip line, rappelling, hiking and floating in the Forquilhas and Salto rivers. Remarkable, too, are the mountains

of Serra Catarinense, the Santa Catarina mountains, with peaks reaching up to almost two thousand metres. They are located in the municipality of Urubici and its surroundings, with various sites to go abseiling and canyoning.

When it comes to pot holing, the Botuverá Caves Park, 116 km from Florianópolis, has caves that have 400 metres of trails, passing through four major halls, which are specially lit to help observe the rock formations. Another option is the Fuga Cave, in São Bento do Sul, with an underground stream that runs through galleries that were formed thousands of years ago and eventually reaches the Waterfall Cave, which is a good place for rappelling.

Santa Catarina also offers options to venture up into the forest’s canopy. The city Fraiburgo has a tourist route with 18 activities set in a pine forest, called Aventuras Park; and Balneário Camboriú has the Unipraias Park, which has two different areas of tree walking with various acrobatic platforms and these are located in Mata Atlântica Station.

The Santa Catarina waterfalls are also worth mentioning, such as the Camaleão Waterfall, in the city of Jaraguá do Sul. It is ideal for beginners to try rappelling as it has only a 15 metre drop. You can try as well the Macaco Waterfall, in the town of Schroeder, which is suitable for bathing in and is surrounded by areas where you can hike and swim.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 55

Carmem Gamba

SOUTHERN REGION ( RIO GRANDE DO SUL )

Rio Grande do Sul

Culture and history in Porto Alegre Cathedral of Porto Alegre, City Market, Otavio Rocha Mill and Viaduct

>> Located in the south of Brazil, Porto Alegre is one of the 12 host cities that were selected for the 2014 FIFA World Cup. It is the state capital of Rio Grande do Sul and this is the starting point for many excursions. You can visit the city by boat, at Lake Guaíba, where there is a beautiful spectacle of colours during the sunset; by air, flying over the city and its surroundings; and by land, in pleasant walks through the historic centre. You can use the city tours called “Linha Turismo”. The city has an International airport that offers regular flights to major cities in the country, plus 250 lodging facilities, including B&Bs and hotels.

56 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

The cultural route must begin with a visit to the Historical Centre. It is there, on Guaíba River bank, between narrow cobblestone streets, where you will find 80% of the listed buildings in Porto Alegre. A little further away is the Municipal Market.

Alfândega Square is the start of the Cultural Corridor, which has many beautiful buildings and cultural spaces that are just a few meters apart from each other. The stairs of the Dores Church are a challenge though and the Travessa dos Cata-Ventos invites you to visit the various floors of the Casa de Cultura Mario Quintana. In the area are the Centro Cultural Usina do Gasômetro, which is in the direction

of the Port, and Largo Glênio Peres, which is surrounded by Central Public Market, the Chalé da Praça XV and Paço Municipal.

The Guaíba Lake identifies the city landscape. The Lake is the result of the confluence of several rivers and has an impressive 72 km of riverbanks running through various neighborhoods in the city and is one of the busiest recreational areas around. This privileged landscape is all around and you can see the spectacular sunset but the best place is on board a boat.

The lake offers one of the most beautiful views of the state capital, where the big yellow warehouses accentuate this port city.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 57

SOUTHERN REGION ( RIO GRANDE DO SUL )

Serra Gaúcha attracts adrenaline junkies

>> Serra Gaúcha has plenty of fun amid the lush landscapes of the region. If you like rafting then one of the most popular places is the Paranhana River, in Três Coroas, and it is the most suitable for beginners. Adventurers are fully equipped, plus there are professional instructions on hand. Other places quite popular are Caí River, in Gramado, suitable for the more experienced; Antas River, in Bento Gonçalves, suitable for midlevel participants; and Guaporé River, in Encantado, where there are runs for all abilities.

In Canela, rappelling in Lageana, in the valley at the bottom of the Caracol Waterfall, is the most popular place to try out this sport. In Três Forquilhas, the drop is 45 metres and it is vertical so your feet don’t actually touch the wall on the way down, all this and and you have an Rafting, bungee jumping and climbing: Serra Gaúcha offers several options for extreme sports

CONTACT Rio Grande do Sul Department of Tourism (55-51) 3288-5400 / www.turismo.rs.gov.br Porto Alegre Department of Tourism (55-51) 3289-6700 / www.portoalegre.rs.gov.br/turismo

58 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

unprecedented view of the whole valley. After the descent, the bravest souls can take an icy dip at the bottom of a 25 metre high waterfall.

In Caxias do Sul, the adventurous can enjoy the Korff Bridge, 25 metres high; the wall of Aparecida, 85 metres high; and the Grotto of Our Lady of Lourdes, at 45 metres.

Also in Canela, the Ferradura and Caracol parks are the most popular places to go hiking and the

trails are considered as mild to medium in difficulty.

Some Farm Hotels offer guests horseback riding and the whole family, from children to the elderly, can enjoy it. If you are not afraid of heights, the Ninho das Águias (Eagles Nest) in Nova Petrópolis, is 710m above sea level and is a great place for free flight. The site has 1,500 m² of grassy slopes and two concrete ramps for hang gliding.

( PARANÁ ) SOUTHERN REGION

Curitiba, the capital that mixes modernity with tradition

Paraná Botanical Garden in Curitiba and the Encantadas Cave in Ilha do Mel

>> Cosmopolitan and modern, with traditions imposed by European immigrants who arrived here centuries ago… So this is Curitiba - the state capital of Paraná - one of the richest cities in Brazil, which also has a high quality of life.

Its tourist attractions are full with beautiful architecture, parks, forests and neighborhoods that still cultivate the heritage of European immigrants. On a tour around Curitiba, you must visit the famous Botanical Gardens, home to native species of Brazilian plants and a water fountain whose metal structure was inspired by European gardens. Another postcard in Curitiba is the Parque das Pedreiras (Quarry Park), which has lakes, native vegetation, waterfalls and the Ópera de Arame (Wire Opera House) and Espaço Cultural Paulo Leminski, where concerts take place.

To enjoy Curitiba’s green areas, head down to Barigüi Park, it is the highlight and the most popular park in the city, where you can see many native animals and enjoy its attractions, which include kiosks, BMX tracks, aeromodelling, a fully equipped gym, a restaurant and an amusement park. When it comes to gastronomy, the Santa Felicidade neighborhood offers typical Italian dishes, plus wineries and wine cantinas.

The best museum in the city is the Oscar Niemeyer Museum. It is made up of two buildings (one with Niemeyer´s signature) and harbor excellent temporary exhibitions in its nine halls. There are outdoor sculptures and an area with models by the Brazilian architect who the museum was named after. The the Perfume Area is worth a visit too, it is the first perfume museum in Brazil, where bottles are exhibited from different decades and also some advertisings pieces that were shown on TV. Beautiful architectural works are also part of the charms of Curitiba, such as the Paço da Liberdade (Palace of Liberty), a building from 1916,which is listed as a National Historic Heritage. It is in an art nouveau style, has special lighting and a beautiful garden. When inside the Palace of Liberty, there is a library, a coffee shop, exhibition spaces and free performances of Brazilian Popular Music.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 59

SOUTHERN REGION ( PARANÁ )

Beautiful landscapes feature in Paraná tours

Iguazu Falls and Itaipu Binacional

CONTACT Paraná Department of Tourism (55-41) 3313-3500 / www.setu.pr.gov.br Official Tourism Website of Paraná www.turismo.pr.gov.br

60 6 0 | FFO FOLHA OLH LHA LHA HA D DO O TTURISMO URI URIS UR U RIS R RIIIS SMO MO B BRA BRASIL RASI RA RAS R ASI AS A S SIIL | ITB IITTB TB



Berlin Be Berl Ber B erl e errrlliliin n



March Mar Ma Marc M arc a arrc rch 20 2 2014 01 14 4

>> Nature conservation is a priority in Paraná and the state has several natural parks with protected fauna and flora, it is a great place for ecotourism activities. One example is the Parque Estadual do Cerrado (State Savannah Park), located in Jaguariaíva, which welcomes tourists looking for its natural conservation areas and trails.

Another natural attraction of Paraná is Serra

do Mar, a rocky mass that stretches for about a thousand kilometres, covering the states from Espírito Santo to Santa Catarina. The Serra do Mar trip can be made by a famous train ride, passing over 30 bridges and through 14 tunnels and eventually arriving in the quiet town of Morretes.

Morretes is also one of the starting points to go to Ilha do Mel, a small place that you can only reach by boat. The “island of honey” has 35 kilometres of beaches, some are deserted and some have big waves that are good for surfing. The island, which is limited to only five thousand visitors per day, offers attractions such as Nova Brasília and Encantadas (Charmed) dunes and Nossa Senhora dos Prazeres Fort, which is accessible via a footpath along the beach. There, you will find campsites, B&Bs and seafood restaurants.

The Iguassu Falls, located in Foz do Iguaçu also deserve a mention, as they are internationally known. The National Park of Iguaçu offers, as one of its main attractions, rides on boats that take tourists down to the falls of Iguazu and, moreover, is ideal for cycling, hiking and more extreme sports such as abseiling, rock climbing and tree walking.

Various sports competitions are also based in the National Park of Iguaçu, especially fishing and boating. In neighboring municipalities tourists can visit artificial beaches and rural and urban environments, which keep through food, music and dance the culture, which were brought here by the German and Italian immigrants.

( DISTRITO FEDERAL ) MIDWESTERN REGION

Distrito Federal >> The nation´s capital is the fourth largest city in the country and it has also been categorized as a World Heritage Site by UNESCO (United Nations Educational, Scientific and Cultural Organization). Brasília appeals to many when it comes to Civic Tourism, as the three governing powers are based here: Executive, Legislative and Judicial. Additionally, Brasilia is the home to the Alvorada Palace, which is the official residence of the President of the Republic.

Among the city’s monuments that must not be overlooked are the buildings designed by the famous architect, Oscar Niemeyer.

These include the Alvorada Palace, the Foreign Ministry Palace (Itamaraty), the National Congress, the Planalto Palace and the Metropolitan Cathedral. It is impossible not to include a city tour, which will take you to the Temple of Good Will (Templo da Boa

Brasília: a Capital City with natural fl air for culture and adventure Vontade), the Prosecutor’s Office (Ministério Público), the Superior Court and the JK Bridge, which is thought of as one of the most beautiful in the world. It is recommended to keep some of your time for other attractions that must be visited in the capital, such as the National Theatre Cláudio Santoro, the Republic Cultural Centre and the Memorial of Indigenous Peoples, all designed by Niemeyer.

Another point of interest in Brasilia is the Complex TV Tower, which is the highest point in the city and stands 224 metres high.

From here you have a 360 degree view of the Eixo Monument. It is going through an extensive revitalization program that will add disabled access and a square with garden and staircases that will lead to the new Crafts Fair building. This is also being renovated and should be finished before October 2014.

The TV Tower will then reopen with elevators that will give access to the top of the tower.

There is also the Sarah Kubitschek Park, one of the main centres of outdoor leisure in the city, with man made lakes, parks, sports courts and trails for walking and cycling. The Our Lady of Aparecida Metropolitan Cathedral, the Little Church of Our Lady of Fatima and the Little Church Don Bosco are good options for religious tourism in the capital.

Esplanade of Ministries and Cathedral of Brasília

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 61

Natural sanctuaries in unique settings

MIDWESTERN REGION ( DISTRITO FEDERAL )

>> With no beaches, the Distrito Federal surprisingly boasts waterfalls, streams, rivers and lakes. In the surrounding area there are historic towns, natural sanctuaries, reserves, natural monuments and especially the tropical savanna (Cerrado). The actual city is full of greenery and is a charming region, with its lawns, monuments and recreation options, and it can be considered a Park City. The radical activities are well known attractions in the capital, joining the political centre of the country with a footprint of adventure.

The ecological tours in Brasilia take you to see all its privileged nature. Located a thousand feet above sea level, the federal capital is a plateau consisting of plains, where the waters that form most of the major river basins in Brazil are born.

The Ecopark Barra do Dia is the ideal place for those seeking some harmony and integration with nature through sports sites. It is impossible not to enjoy the tree climbing, canyoning, hiking, trekking, horseback riding, waterfalls, lakes, paintball and the longest zip line in Brazil. There is also the added opportunity of playing various sports in a place where 75% of its area is preserved and used by the Brazilian Institute of Environment and Renewable Natural Resources (IBAMA).

The Botanical Garden covers 4,518 hectares, but visitation is only permitted in an area of 526 hectares. Besides being home to one third of all Brazilian species, the site offers a 4.5km nature trail, where crop formations make up the tropical savanna region. With 30,000 hectares, the National Park of Brasília, on the other hand, has a part of its area open to the public, where you can use the lakes, walk the trails and enjoy the beauty of the preserved tropical savanna and clear water rivers.

Tororó Waterfall and Poço Azul (Blue Pool): attractions for lovers of ecotourism

CONTACT Distrito Federal Department of Tourism (55-61) 3364-9102 / www.setur.df.gov.br Vem Viver Brasília www.vemviverbrasilia.com.br

62 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

( MATO GROSSO DO SUL ) MIDWESTERN REGION Fabiano Lucas

Arquivo Fundação de Turismo

Cave in Bonito and Boca da Onça Waterfall, in Serra da Bodoquena

Mato Grosso do Sul A cultural mix makes Campo Grande a unique state capital >> Indian villages, parks, museums and cultural diversity are just some of the attractions in Campo Grande, the capital of Mato Grosso do Sul. Known also as Cidade Morena, due to the reddish hue of its land, the town was pioneered by miners, then Arabic, Japanese, Spanish and Italian immigrants settled here with Brazilians from other states, giving it unique characteristics.

One of the main attractions in Campo Grande is the Central Fair, where you can find imported products from Paraguay and Bolivia in addition to fruit, vegetables, crafts and typical regional cuisine especially from the Japanese colony. The sobá, for example, a type of Japanese noodle, became an intangible part of the city’s heritage and even had a monument erected in the Central Fair in honor to it.

Another landmark is the Municipal Market, which offers a variety of horticultural products, fish, spices and typical dishes from the Pantanal, like alligator stew and piranha broth. Campo Grande is also home to a variety of museums, including the Museum of Contemporary Art, which has approximately 900 works of art, some of them depicting the history of the state of Mato Grosso do Sul. The museum is well worth a visit and is in the Indigenous Nations Park, a recreational

area that features lakes, lawns, jogging and skate tracks, an arena theater and a restaurant. Still on the subject of museums, the Don Bosco Museum has a large collection related to the indigenous culture of Mato Grosso do Sul and a collection of over a thousand stuffed animals, including species from the Pantanal, as well as collections of anthropology, archeology, zoology and geology.

Affirming the importance of indigenous culture to the region, one of the latest tourist attractions in Campo Grande is the Memorial of Indigenous Culture, formed by two large hollows, where there are exhibits and handicraft products. The craft, in fact, is one of the traditions of the city, having a site dedicated to this: Craftsman House (Casa do Artesão). The Cultural Heritage of Mato Grosso do Sul is home to indigenous ceramics, tapestries and regional drinks .

To visit the area of Campo Grande quickly, a special busline Linha Turismo offers a tour of 3 hours and a half, which drives past 42 attractions. The tours have flexible times, according to the schedule which can be found in the Reservation Centre, and there are tour guides that give information about each attraction.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 63

MIDWESTERN REGION ( MATO GROSSO DO SUL )

>> The main and most famous attraction in the state of Mato Grosso do Sul is the Pantanal. It is one of the most beautiful landscapes in Brazil and consists of a large floodplain where you can find a huge diversity of plants and exotic animals such as macaws, toucans, otters, alligators and jaguars.

The Pantanal also covers the state of Mato Grosso and parts of Paraguay and Bolivia. In the state of Mato Grosso do Sul, the South Pantanal Ecotourism Hub can be visited on a tour at Park Road (Estrada Parque), passing through the towns of Aquidauna, Anastácio and Miranda. Along the way, you will take in many beautiful sights and see numerous wild animals. This tour should be taken at a leisurely pace. The Pantanal South Ecotourism Hub offers tourists about nine lookout points, from where you can see the local landscape, and there are often encounters with heards of cattle, since this is the main livestock route to local farms.

Another ecotourism hub in Mato Grosso do Sul is Serra da Bodoquena, this region comprises of the cities of Bodoquena,

64 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Bonito and Jardim, where you can do outdoor activities such as diving and rappelling. With waterfalls, trails, rivers and resorts, the city of Bodoquena is one of the entrances to the National Park of Serra da Bodoquena, which has the largest expanse of natural forests in Mato Grosso do Sul and is surrounded by caves and caverns, where you can go hiking and wildlife spotting.

About 36 km away is Bonito, which has the Prata, Formoso and Sucuri rivers running through it. In its limpid waters, you can dive and enjoy the aquatic life in the natural pools and waterfalls and there are other activities like floating, diving and also a place to go to tubing. That’s not all. There are trails for hiking and cycling and a place for abseiling. The small town of Jardim, on the other hand, attracts tourists from different parts of the world with its riparian forest, where in addition to walking and diving, it is possible to go horse riding. Other attractions in Jardim are Buraco das Araras (Hole of Macaws), a valley with trails for eco-tours, and regional cuisine.

Arquivo Fundação de Turismo

Wildlife and marshland

Tuiuiú in flight and horseback riding in Pantanal

CONTACT Mato Grosso do Sul Department of Agrarian Development, Production and Tourism (55-67) 3318-5000 / www.seprotur.ms.gov.br Official Tourism Website of Mato Grosso do Sul www.turismo.ms.gov.br

Santa Catarina Voted the best tourist destination

in Brazil seven times March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 65

SOUTH ATLANTIC OCEAN

SOUTH AMERICA

SOUTH PACIFIC OCEAN

in a

S

C a a t t a n r a 

66 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Florianópolis

Makito

Hercílio Luz Bridge

Tourism for all seasons Florianópolis is ready and waiting >> The capital of Santa Catarina is one of the most important tourist destinations in Brazil. The city is situated on an island (Santa Catarina Island) and over a small part of a mainland peninsula. Here you will find a hundred beaches, mountains, preservation areas, Atlantic Forest, dunes and two large lagoons. Peri is the largest fresh water reservoir on the island and has shallow and clear waters, whilst Conceição has calm, greenish, transparent and shallow waters. Florianópolis has 100 beaches of all kinds, from sheltered coves to those facing the open sea with big waves, which are obviously good for surfing. Some are famous and very popular, like Jurerê Internacional, Jurerê, Canasvieiras, Ponta das Canas, Lagoinha, Brava, Ingleses and Santinho (North of the island); Moçambique, Barra da Lagoa, Mole and Joaquina (East); Campeche, Armação and Pântano do Sul (South).

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 67

68 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 69

Beaches and waterfalls help you enjoy the summer in the best possible way >> Leaving Floripa and heading towards the Serra Verde e Mar (Green Mountains and Sea), you will find more natural beauty. The coast of Santa Catarina is one of the most beautiful in Brazil and there are dozens of beaches with white sand and clear blue water. Verdant hills, bustling resorts and bucolic crevices surround many of them. There are vast differences as some are almost wild, some have sheltered coves and others are open sea beaches.

The smallest city of Santa Catarina is located on a peninsula with an abundance of bays, coves and beaches. In Bombinhas, the transparent waters and marine biodiversity attract scuba divers, who will find ideal conditions for snorkelling and well-equipped scuba diving agencies. Graced with beautiful beaches, Bombinhas offers good conditions for surfing, sailing and water skiing. 75% of its expanse consists of protected areas and exuberant nature. Ecological trails will take

Makito

Mole Beach

70 | FOLHA DO TURISMO BRASIL | ITB

tourists through the richness of the Atlantic Forest, past waterfalls and it is possible to see several species of animals and plants.

On the other hand, Balneário Camboriú is a modern and cosmopolitan city and it has attractions that guarantee fun 24 hours a day and even in low season. During the high season, approximately 1.5 million tourists visit the city - of which at least 100,000 come from abroad. In December and January, both during the day and at night, life pulsates along Atlantic Avenue that stretches around the Central Beach and plays host to many busy bars, nightclubs, hotels, cafeterias and restaurants that specialise in seafood and international cuisine.

There are cities like Bom Jardim da Serra, Urubici, Urupema, São Joaquim and Lages that make up part of a route that has some of the most beautiful panoramic views in southern Brazil. Along the route are various forms of accommodation. You can stay in farm hotels



Berlin



March 2014

Makito Makito

Serra do Rio do Rastro; whale watching on Rosa Beach; Lagoinha do Leste Beach; and diving, in Bombinhas

or cosy cottages and tourists that arrive in Serra Catarinense (Santa Catarina Mountains Region) can combine the pleasures of rusticity with the delights of an abundant and rich gastronomy.

The quiet city of São Joaquim is one of the highlights of the region. In late September, the beautiful blossom of the apple and cherry trees fill the air with their sweet scent. Lages and Urubici are two other cities that are worth visiting.

The first is considered the national capital of

Rural Tourism, where visitors can do activities related to farm life, such as fishing, horse riding, milking cows and enjoying a nice barbecue.

Urubici also houses numerous waterfalls, rivers, springs, caves, trails, hills and mountains. A good tip is to go to Morro da Igreja (Church Hill), which is the highest point in the state which stands at 1828 metres. The hill also has a huge rock with a 30 metre wide hole in the middle that is known as Pedra Furada (Holed Stone).

In Aparados da Serra, you will find some breath taking landscapes. The region is located between the states of Santa Catarina and Rio Grande do Sul and has the largest number of water springs and the largest area of preserved Atlantic Forest in Brazil. There are cliffs here that look like they were carved out of the rock and stretch up to more than 1,200 metres and at the base, there is a crystal clear river, some natural pools, rapids and waterfalls.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 71

Swim in special waters >> In Santa Catarina there are at least 14 hydrothermal resorts as the water is said to have healing and relaxation properties with temperatures ranging between 33º C and 40º C. These resorts are found in five regions of the state and attract, during the high season, a large number of tourists. The cities have excellent tourist infrastructure with hotels, guesthouses, restaurants and shops.

Thermal water is more than a type of treatment; it can be pleasurable for the whole family as the high temperature allows children

to stay longer in the water. There are also other tourist attractions in these cities and they range from the beautiful landscapes to the many adventure sport options.

TheprestigeofthetownofÁguasMornas(Warm Waters), for example, has warmed the enthusiasm of thousands of people who have come to discover this hot spring paradise, which incredibly, spring up from the ground at a temperature of 39° C. Joined together with human warmth, the history of German immigration and the cozy atmosphere, the town welcomes all comers.

In Santo Amaro da Imperatriz, the hidromineral park of Caldas da Imperatriz was the first to be discovered in Brazil back in 1813. The city’s name is due to the visit of the imperial couple, Dom Pedro II and Empress Teresa Cristina, in 1845. The city has many hotels with a total capacity of 740 beds. Gravatal, Tubarão, Santa Rosa de Lima, Itá, Treze Tílias, Piratuba, Videira, Águas de Chapecó, São Carlos, Palmitos, Quilombo and São João do Oeste complete a tourist route full of discoveries.

Norberto Cidade

Hydrothermal Tourism in Piratuba, Santo Amaro da Imperatriz and Rural Tourism in Lages

Country Life: beautiful landscapes and nature Santa Catarina is the perfect destination for those who enjoy the country life. Rural Tourism in Brazil started here in the state and there are a variety of attractions and tours in all the regions. There are more than 60 lodges and farm hotels, spread over some 30 regions, mostly situated in idyllic locations, with diverse sceneries such as beaches, fields, snow, sea and mountains, which offer tourists the very best in lodgings, relaxation, leisure and fun. The activities in the farm hotels vary by region. Some sites have water parks, hydrothermal resorts, retreats, extreme sports and traditional parties with Italian, German and Polish dances. In all of them, there is always space at the tables which enable you to enjoy barbecues to colonial breakfasts. The different seasons of the year also provide changing sceneries. In the summer, you can see the grape and apple harvest. In winter, enjoy the spectacle of snow covering trees, the ground and roof tops with a carpet of white powder, which is something very rare in Brazil.

72 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

Go riding!

Cycle Tourism attracts visitors to many areas of the State >> Various groups around the world are coming together more and more to visit and explore diverse destinations and to exercise at the same time, through Cycle Tourism. In this case, the bike is not only used as a means of transport but as a travel companion.

Santa Catarina was the first Brazilian state to create tours to be enjoyed on short trips by bicycle. The cyclists remain in close contact with nature and local cultures with the help of guides and specialist companies.

Cycle tourists take their time to amble along as they seek to understand more about the places where they are going by making the most of culture, cuisine, nature and especially contact with other Virtually cities ppeople. pe opple le. Vi Virt rtua uall llyy al alll th thee ci citi ties es hhere eree ha er have ve

rural roads, which are predominantly dirt tracks, which pass through forests, streams, waterfalls, fields and plantations.

By the side of these roads live people of simple habits, rural workers, farmers and peasants, who always have a good story to tell. These roads provide access to architectural elements such as houses, huts, mills, churches and monuments, many of which are identified with the local culture and colonization. During the many possible journeys, the cycle tourist will come across traditional festivals, local folklore, customs, the language, the cuisine and the different beliefs.

In Santa Catarina, the first tourist circuit was Europeu Valley). was th thee Va Vale le E urop ur oppeu ((European Euro Eu rope p an V pe alle al ley) y). y)

Created in 2006, it passes through the cities of Timbó, Pomerode, Indaial, Rio dos Cedros, Benedito Novo, Doutor Pedrinho, Rodeio, Apiúna and Ascurra. These cities have over the years helped preserve many characteristics of German and Italian colonization.

Nowadays, there are organized tours in the Greater Florianópolis area, the Costa Verde & Mar, Serra Catarinense and Caminho dos Cânions. The Whale Route is a bicycle tour that goes along the beach from Laguna until Palhoça and is scheduled between June and November, which is the right whale season. In Aparados da Serra, the cycle tourists follow the tracks along the edges of the canyons of Itaimbezinho Fortaleza.

Ita taim imbe bezi zinh nhoo and and Fo Fort rtal alez ezaa.

March 2014



Berlin



ITB | FOLHA DO TURISMO BRASIL | 73

Santa Catarina - sport and adventure >> Sport cannot be left out of the list of attractions in Santa Catarina. Many hills and woods surround the capital Florianópolis whilst Lagoa da Conceição is a benchmark for sports for both men and women. As well as water activities such as windsurfing and stand up paddling, there are also trails around the area. One of the most famous is the Canto dos Araçás which passes through the middle of the Atlantic Forest and leads up to the small community of Canto da Ilha, which was declared a Cultural Preservation Area for preserving the Azorean fisherman and lace making culture. It is possible to take a boat here but the four hours it takes to walk here add the word “adventure” to the tour, which is after all why people are here!

A shorter trail is Gurita, which passes through the Parque Municipal da Lagoa do Peri, There you will see some historic houses from the 19th century. The trail

leads to a waterfall with natural pools. The park offers guides by appointment only and the walk lasts about an hour. Also by Peri Lagoon you can trek to Ribeirão da Ilha, which is a more difficult walk, due to the two hours it takes walking next to large holes. In the small community in the south of the island, you can see a traditional mill, fruit from the Azorean colonization, and sample the famous oysters of Florianópolis.

Not only is the land and water good for sports, but the city’s air is good too, as paragliding is very popular here. You can fly from Lagoa Hills, Mole Hills or Santo Amaro da Imperatriz Hills, in Florianópolis.

The tours do depend on good weather though.

The flights, which are tandem with a guide, take place over the beautiful landscapes of beaches of Mole, Joaquina and Galheta, Lagoa da Conceição or a valley shrouded in mountains and waterfalls.

Beside, the Lagoon of Peri. Above, sports in Lagoon of Conceição

Gastronomic Route follows the story of Brazil’s colonisation The ethnic mix that occurred in the South has resulted in culinary mix that is completely different to the rest of the country. Being next to the sea, the cuisine is generally based on seafood. In Caminho dos Príncipes and Vale Europeu, which have German influences, the delicacies are pork and they are cooked with spicy seasonings that create strong flavours.

It is obviously washed down with beer. The German influence is present in dishes such as

74 | FOLHA DO TURISMO BRASIL | ITB



Berlin



March 2014

sauerkraut with vina, kassler (pork chop), eisben (pork knuckle) and bockwurst (sausage). The mit rotkohl (duck with red cabbage) is already an adaptation with native ingredients from Brazilian agriculture. The German bakeries here are definitely worth visiting as they have an array of sweet and savoury delights and one of the most famous is the Appfelstrudel, (apple strudel), but apple coffee cake (cucas) and the various pies are also popular. There are many other colonial

foods and the best of the rest are probably the jams and the homemade sausages. The Italians have the largest immigrant population and they have spread out right across the state. Their typical warm cafeterias are present in all regions with pasta dishes, polenta and chicken. It is worth embarking down a colonial path that will lead to traditional communities in the rural interior, where the etiquettes of these forerunners are still part of everyday life and thus flavours are more authentic.

Luiz Braga - Arquivo Paratur

Berlin  Germany

Special Edition ITB



Berlin



March 2014



Free Distribution

FIFA World Cup Learn about Germany’s route to the final FOLHA DO TURISMO BRASIL Special Edition ITB

Special Supplements Rio de Janeiro and Santa Catarina introduce their attractions

Football and Nature, March 2014

the perfect combination Marajó Island, Pará State