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Celebrating 15 Years of Delivering Life-Changing Dental Content

2020

MEDIA KIT

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From the Publisher Be a part of the change

Contents 4

Dental Sleep Practice

5

Orthodontic Practice US

6

Endodontic Practice US

7

Implant Practice US

8

Special Ad Services

9

2020 Print Ad Pricing

Every day, every hour, innovation is taking place to help us live longer, live better, or live more purposefully. These are not one-size-fits-all solutions, but each new discovery brings its own brand of meaningful change to the constantly evolving niches in medicine and dentistry. Being relevant and staying relevant in this ever-changing environment is the main goal of all the members of our team. MedMark, LLC, has been in business for 15 years — we have seen the changes taking place in clinical dentistry, publishing, advertising, emedia, and other areas, and we adjust our strategies to keep our readers and advertisers positive and profitable. Of course, our knowledgeable authors and clinical content consistently reflect quality — that never goes out of style. Our multifaceted approach ensures that we reach a wide array of readers. We proudly continue to publish in print form. Some enjoy turning the shiny, coated pages and holding our magazine in their hands. Others want to access us with a click, and we are there for those readers too! From Facebook to Twitter, LinkedIn to Instagram, to podcasts, webinars and live interviews, we take any avenue available to get your message to your target audience. Quality continues beyond high academics. We seek excellence in our esthetics, our print paper, the vibrancy of our images — we strive to stay at the top of the curve every day. How do we do it? We bring our work home and to conferences and boardrooms to keep hearing what our readers and our advertisers want, so that we can keep meeting and exceeding your expectations. What is our future? Our future is limitless. Live surgeries, stem cell research, strategies for calming anxious patients — all have potential to change how dentists practice and the way they market. Innovations are stimulating, but to reach their full potential, these breakthroughs must reach the right audience. For 15 years, we have devised creative marketing solutions and invested in phenomenal scientific concepts that impact dentists and patients alike. Over 15 years, we have met the needs of a changing industry, and it’s getting more fulfilling with each new leap forward. Through Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and Dental Sleep Practice, we develop strategic industry opportunities to encourage a healthier America. Readers can find the power of education through our leading publications. Whether it is in print or digital form, our paid subscribers can earn AGD/PACE-certified CE credits through articles published in each issue. Our team is laser-focused on bringing readers meaningful, life-changing content. Call us, let us help you move forward and be a part of the change. Together, we will make history and lead innovation. To your best success!

Publisher/CEO MedMark, LLC

10 Production Calendar 11 Advertising Specs 12 eMedia 13 Webinars 14 DocTalk Dental The FMC is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by the AGD for Fellowship/Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 12/1/2016 to 11/30/2018. Provider ID# 325231

15 Podcasts 16 eMedia Packages 18 eMedia Specs 20 Contact Us

2

MedMark Media | 2020 Media Kit

CONTINUING EDUCATION BROUGHT TO YOU BY CE ZOOM, LLC

CONTINUING EDUCATION BROUGHT TO YOU BY


Publication Departments Abstracts Includes abstracts from the world’s most-read referenced research and clinical dental journals. Word count: 1,000-1,500

ABS TRA CTS

The latest in

endodontic rese

arch

Dr. Kishor Gulabiv ala presents the up-to-date with latest literature, the most relevan keeping you t research Pulp treatme nt in primary teethfor extensive decay

Smail-Faugeron V, Courson F, Muller-Bolla M, Durieux P, Glenny Cochrane Database AM, Fron Chabouis H. [Update of Cochranof Systematic Reviews. e Database 2003] (2014) Syst Rev, 8:CD003220

Case Study/Technique Illustrate (with high-resolution images) and describe specific details of the course of interesting, innovative, or unusual treatment. For technique, discuss how materials, equipment, creativity, and skill combine to provide positive treatment options. Word count: 1,200-1,800

Clinical Articles Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. Word count: 1,200-1,800

Continuing Education Peer-reviewed educational articles deliver current topics, offering 2 hours of CE credit per article. Word count: 2,000-2,500

Corporate Profile In-depth features focus on remarkable dental manufacturers and industry-leading technology companies. This four-page section is an exclusive position offered only once per issue. Word count: 1,500-2,000

Industry News/Materials & Equipment A page to inform readers about industry milestones, new products, and new technologies. Product press releases printed free of charge in all journals and on our publication websites. Word count: 150-200

CASE STUD Y

tive practice with effec Accelerate your niques self-ligation tech s the benefits of accelera

Dr. John Graham illustrate

Lake I relocated to Salt hree years ago, is a highly competitive City, Utah, which of with a number orthodontic market practitioners well as general orthodontists as s. Looking for ways who practice orthodontic my new practice, the to clinically differentiate focus on enhancing I decided to by offering accelerated patient experience pain diminishing the treatments and I found as orthodontics. What associated with different with experimented I researched and beyond I needed to look techniques is that s and perceived just patients’ perspective we know there ts, benefits. As orthodontis financial burdens issues and are many health patients with keeping The also associated than necessary. in treatment longer root increased risk of clinical issues include caries, gingivitis, ion, resorption, decalcificat addition, l disease. In and periodonta motivation such as loss of emotional issues, compliance and to maintain treatment both the patients’ on frustration increased occur as sts’ part, might and orthodonti money ts begin to lose 1 ultimately orthodontis treatment is prolonged. our on cases when do to differentiate So what can we and become our businesses, practices, grow options? tric in our treatment and more patient-cen need better, shorter, In a nutshell, we In my e treatment options. more comfortabl doing fewer translates into with practices, this passive self-ligation extractions, using or Insignia™ (Ormco),® System t the Damon™ treatment with AcceleDen and accelerating ® Technologies, Inc.). l (OrthoAcce

T

Bachelor of MD, received his John Graham, DDS, Brigham Young University. College Science degree from degree from Baylor He received his dental Texas, and then received of Dentistry in Dallas, the University of Texas from his medical degree School. After medical Southwestern Medical completed an internship by school, Dr. Graham Hospital followed at Parkland Memorial Following his surgical in general surgery maxillofacial surgery. from orthodontics in training in oral and received his certificate in Rochester, training, Dr. Graham man Dental Center the University of Rochester/East New York. treatment offers AcceleDent orthodontist who compensation from Dr. Graham is an he does not receive in his practice, but ® OrthoAccel Technologies.

c practice 16 Orthodonti

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Abstract Aim: In children, the most prevalent dental caries is among chronic diseases wide. Pulp intervent worldions are indicated extensive tooth for decay. Dependi severity of the ng on the disease, three pulp treatmen techniques are t available: direct pulp capping, pulpotomy, and pulpectomy. After treatmen the cavity is t, filled with a medicament. was an update This of a Cochran e review first published in 2003. The insufficient evidence previous review found regarding the efficacy of these relative interventions, one pulp treatmen combining t technique and cament. The one mediaim was to assess of different pulp the effects treatment techniqu associated medicam es and ents for the of extensive treatment decay in primary teeth. Methodology: The Cochran Health Group’s e Oral Trials controlled trials 2013) was searched Register (to 25 October comparing different pulp interventions combining a Register of Controlle , the Cochrane Central 53 different pulp treatmen comparisons: technique and d Trials (CENTRA t 25 comparis Cochrane Library a medicament between different L) (The with extensive in children 2013, Issue medicaments/tech ons 9), MEDLINE decay involving via OVID (1946 for pulpotom niques to 25 October y, 13 comparis dental primary teeth. 2013), EMBASE ons between Two review authors pulp in via OVID (1980 different medicam to 25 October dently carried ents for pulpecto out data extractio indepen2013), and the Web of comparisons my, 13 Science between different n and risk of bias assessm ent in duplicate medicaments 2013). The OpenGre (1945 to 25 October for direct pulp . The authors capping, and randomized y for Grey Literature of controlled trials two comparithe U.S. National sons between and were contacte pulpotomy and for additiona Institutes of d l information, Health Trials pulpectomy. Register, and Regarding pulpotom if necessar the World Health primary outcome y. The y, 14 trials compare Organization (WHO) Clinical mineral trioxide s were clinical d Trials Registry aggregate (MTA) radiological failure and failure, as defined Platform for ongoing trials with formocresol (FC). MTA were searched 6, in reduced both trials, at 12, and 24 months. . There were restrictions placed clinical and radiological failures Data synthesis no performed with on the language at 6, 12, and was pairwise meta-ana of publication 24 months, although the or date when searching difference was fixed-effect models. lyses using not the electronic databases. Eligible significant. Statistical heteroge MTA also showed statistically was assessed studies were neity randomized using by I(2) results for all coefficients. secondary outcome favorable Results: 47 s measured; although again, trials (3,910 randomized teeth) were included differences between and FC were compared to MTA not statistica in the previous three trials Kishor Gulabivala, lly significant (with version of the BDS, MSc, FDSRCS, the exception is professor and review published PhD, FHEA, of pathological in 2003. All trials chairman root resorptio were single center at 24 months head of the department of endodontology, and n and dentin bridge sized (median and small of restorative at Eastman Dental dentistry number of randomiz formation at 6 months). MTA Institute, University 68). Overall, London. He is showed favorable ed teeth: College also training program the risk of bias compared with endodontics in was low in only director for calcium hydroxide results one trial with London. all other trials trials) for all being at unclear outcomes measure (CH) (two or high risk of bias. The overall differences were d, but the quality of the evidence was not 40 Endodon low. The 47 (with the exception statistically significant tic practice trials examined of radiologic 12 months). When al failure at comparing MTA with ferric

s. Before presenting self-ligating orthodontic other I want to review the recent American those case studies, I’ve According to l methods that ics and Dentofacia accelerating treatment demonJournal of Orthodont over the years to survey, orthodontic experimented with states Orthopedics (AJO-DO) tely 2 the AJO-DO report takes approxima strate exactly why favor treatment on average 70% of ts nor patients However, nearly that neither orthodontis years to complete. AJO-DO s to reducing orthodontic who replied to the invasive approache the orthodontists 1 in adopting additional treatment time. survey were interested time, to reduce treatment te clinical procedures procees to accelera not aware of such Invasive techniqu but many were nt a 20%-40% reduction tooth moveme dures. They deemed tics on a patient enough to to be appealing I opted to do Wilckodon a swimmer, in treatment time accelerate Alex. Alex was techniques that of mine named his nose use alternative 1 breathe through movement. and he could not maxilla. orthodontic tooth reduchad a constricted I see 20%-40% at all because he kind of In my practice, times much to go through any time and many Alex did not want tion in treatment t and AcceleDen using 2 by Volume 6 Number greater than that

Volume 8 Number 4

Figure 1

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Dr. David Murnag han describes a implant protoco challenging implan ls and modern technology to meet t case that needed a thoroug h understanding the patient’s high of expectations

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69-year-old female patient presented to the practice in September was very nervous 2015. She of the dentist, Educational aims from attending had and objectives any dental practice lapsed The aim of this periods, and article is to describe over long was a smoker. fixed restoration the case while showing protocol for an immediatel She presente with a failed y loaded d how to manage upper dentition patient expectation full arch and many failing lower teeth, s. Expected outcom due to periodon tal disease. es Unfortunately, Implant Practice following initial US subscribers ment, it was earn 2 hours of assesscan answer the determined that CE from reading this article. Correctly CE questions on page 27 to the upper teeth demonstrate the had a hopeless reader can: answering the prognosis and questions will full clearance. • Identify this required a protocol and the Some of the requirements for lower teeth also required removal, • See possible its success. and this was treatment options alongside rigorous carried out for this type of • Identify the amount condition. periodontal treatmen if implants that Quality of life t. would be advantageo • Identify some and success us or not for this prosthetic solutions depend greatly on patients’ type of treatment. for this type of expectations, treatment. which dramatically in differing populatio can vary ns (McGrath and Bedi, 2002; 2003). the dental professio Today, people expect n to be able restorations to provide beyond dentures . Dentists, therefore , have to try live up to and either to deliver patients’ expectations or explain why it is not possible at the outset, while keeping them happy. Of course, it not possible is to keep everyone of the time, happy all and it can be a balancing when ensuring act we are not applying treatment protocols that could be Figure 1: Original detrimental to a patient’s health smile or dentition. Possible treatmen Figure 2: Initial retracted view t options for patient following this a full upper clearanc • A full upper e were: denture • An implant-r etained denture • Four implants with precision attachments or a bar with an interim prosthes a full denture as is • Fixed teeth • Six to eight implants alongsid sinus lift with e a delayed approac a h Dr. David Murnaghan qualified from University Belfast in 2006. He completedQueen’s long implant certificate a yearin 2007 and also advanced esthetic dentistry certificate holds an Eastman UCL. from the He became a member Dental Faculties RCS (Eng) in 2010. of the Joint is director of the Dr. Murnaghan Northern Ireland Royal College Division of the of Surgeons England. Faculty of the Dental and Implant In Clinic, which was 2012, he set up Boyne Ireland 2016. He has been mentoringvoted Best New Practice in the implant field local practitioners for over 5 years. within Star award at the Irish Dentistry Dr. Murnaghan won the Rising Awards 2017. Disclosure: Dr. David Murnaghan lectures for BioHorizons .

24 Implant practice

Figure 3: Initial

occlusal view Figure 4: Planning

CBCT scan

using a full denture as an interim prosthesis the disadvan tages of being Four implants more complicated to keep designed to clean and more allow immediate loading, but the advantag expensive, es of increase could be adequat if the implants confidence, d comfort, ely retained and quality of with 35Ncm torque life. However is also importan , it in t to note that delayed restoratio the bone, or adaptation to speech can n with an interim be an issue, full denture. especially when progressing from full dentures The patient . was very clear The patient was advised outset that she from the that she to stop smoking wanted to avoid and show commitm had teeth, if possible. removable the form of Fixed teeth, of ent in several hour-lon course, have g periodontal appointments with the hygienis t before •

Volume 11 Number 3

Laboratory Link Written by leading laboratory technicians, lab procedures, empirical research, and evidence-based insights are provided for optimal clinical outcomes. Word count: 800-1,500

Practice Management Global marketing and management specialists share knowledge and insights on best practices for dental specialists, including quality treatments, maintaining high standards, and staff relationships. Word count: 800-1,600

Practice Profile Nominate a key opinion leader (KOL) to share his/her success story, career, and practicebuilding experience, inspirations, favorite products, and personal insights. Word count: 1,200-1,800

Product Profile Detailed information on new product launches, expanded product lines, and upcoming product innovations. Word count: 500-600

Step-by-Step Illustrate your product or service in full detail with step-by-step educational instruction regarding performance and outcome. Word count: 500-1,000

Technology An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged. Word count: 500-1,500

MedMark Media | 2020 Media Kit

3


Dental Sleep Practice Sleep Apnea, a sleep disorder that causes breathing to frequently stop and start, has been associated with significant health risks, including high blood pressure, diabetes, obesity, and heart disease. In the national effort to understand, diagnose, and treat this disorder, dental professionals have emerged as a niche yet important part of the community seeking to build a knowledge database aimed at alleviating human suffering due to Sleep Apnea.

Readership Profile MedMark’s Dental Sleep Practice journal is specifically designed to serve the professionals whose practices focus on understanding and treating Sleep Apnea disorders in the United States. The journal caters to all in the industry, from newcomers seeking to immerse themselves in best practices to current practitioners sharing their latest insights to service or equipment providers benefiting from a constant and deep connection to current and potential customers. Whether it’s in print or digital form, our subscribers can earn 8 continuing education credits per year in Dental Sleep Practice. MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is peer-reviewed and AGD/PACE certified.

74%

Exclusive Distribution

GENERAL PRACTITIONERS

Dental Sleep Practice is distributed quarterly and has a national circulation of 30,000 specialty professionals. MedMark’s proprietary circulation list is constantly updated, validated, and expanded to ensure Dental Sleep Practice’s relevance and impact in the industry.

Dr. Barry Raphael

Dr. Ronald Prehn

Dr. Steve Lamberg

Dr. Allen J. Moses

Dr. Erin Elliott

Dr. Howard Hindin

Dr. Mayoor Patel

Glennine Varga

Dr. Mark Murphy

Dr. John Remmers

Jayme R. Matchinski

Dr. Jamison Spencer

Dr. Warren Schlott

Dr. Edward Sall

6%

Total Circulation

30,000

Annual Editorial Calendar Influencers

who have incorporated sleep into their practice or are interested in dental sleep

SLEEP PRACTITIONERS

Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Editorin-Chief, Jason Tierney; Managing Editor, Lou Shuman, DMD, CAGS; and nationally recognized editorial advisors focus on blending current topics, sector news, in-depth product profiles, and CE-quality articles for our Dental Sleep Practice readers.

20%

DENTAL SLEEP PRACTITIONERS

2020 Dental Sleep Practice Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Spring

Oral Appliances / Functional Appliance Therapy (Sleep, Sports Mouth Guards, TMJ, etc.)

12/12/2019

1/14/2020

NADSM, Chicago MW, Delta, CDA

Summer

AADSM / Airway Health / ENT / Breathing / Myofunctional / Pediatric Airway

3/20/2020

4/20/2020

AADSM

Fall

Team / Billing / Systems / Software / HSAT

6/26/2020

7/27/2020

ADA

Winter

New Technology / Trends / Imaging / Other Medical Problems

9/21/2020

10/20/2020

GNY, Yankee 2021

Content subject to change.

Visit us at www.dentalsleeppractice.com, or contact Manager of Client Services Adrienne Good at 623-340-4373 with any questions.

4

MedMark Media | 2020 Media Kit


Orthodontic Practice US Orthodontics is built upon a 2,000-year history of medicine and dentistry, and the specialty continues to evolve. Modern practices are highly specialized and require advanced education and training. Further, according to the National Health and Nutrition Examination Survey up to 30% of the population could benefit from orthodontic treatment, making orthodontics one of the most prevalent of all specialized dental practices.

Readership Profile MedMark’s Orthodontic Practice US is produced for those specializing in orthodontics as well as those interested in staying current on the industry evolution. The journal focuses on delivering quality, cutting-edge information and is a valued resource for both practitioners and service or equipment providers. Orthodontic Practice US is an AGD/PACE-certified publication, empowering readers to fulfill their required continuing education credits.

Exclusive Distribution Orthodontic Practice US is distributed bimonthly to a highly targeted, national circulation of 10,000 dental specialty professionals. MedMark Media maintains an up-to-date circulation list of orthodontic professionals and actively works to improve the publication’s readership base in the U.S. market. Orthodontic Practice US works, through its subscriber base, to connect the orthodontic community and to reach the industry’s most influential practitioners. The narrow scope of Orthodontic Practice ORTHOODONTISTS US ensures that those wishing to interact with orthodontic specialTotal Circulation ists are in direct communication.

90%

10,000

10%

GENERAL PRACTITIONERS

who perform orthodontics

Annual Editorial Calendar

Each Orthodontic Practice US edition features peer-reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. We deliver the inside story that our orthodontic specialty readers count on.

Influencers Dr. Daniel Rinchuse

Dr. Antonino Secchi

Dr. Donald Rinchuse

Dr. Stuart Frost

Dr. Bradford Edgren

Dr. George Cisneros

Dr. Ricky Harrell

Dr. Steven Olmos

Dr. Lawrence Jerrold

Dr. Bruce Seidberg

Dr. Larry White

Dr. Robert Kaspers

Dr. Edward Lin

Dr. John L. Hayes

Dr. Shalin Shah

Dr. David Alpan

Dr. Rohit Sachdeva

Dr. Duane Grummons

Dr. Lou Shuman

Dr. Daniel Klauer

2020 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Jan/Feb

Team Education / Compliance (regulatory, legal, and patient)

March/April

Shows

11/12/2019

12/13/2019

AAO — New Technology, Products, Equipment, and Trends / Imaging

1/29/2020

2/26/2020

May/June

Esthetics and Mechanisms of Orthodontics / Successes and Failures

3/27/2020

4/27/2020

July/Aug

TMJ / TMD / Sleep / Oral Appliances / Myofunctional Therapy

5/15/2020

6/16/2020

Sept/Oct

Bracket and Alignment Systems / Posttreatment (retention)

7/20/2020

8/18/2020

ADA

Nov/Dec

Practice and Patient Management Software and Systems

9/14/2020

10/13/2020

GNY

AAO W, Yankee, Chicago MW AAO, CDA

Content subject to change.

Visit us at www.orthopracticeus.com, or contact Manager of Client Services Adrienne Good at 623-340-4373 with any questions. MedMark Media | 2020 Media Kit

5


Endodontic Practice US ZEISS_

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8/9/19

Endodontists use advanced training, specialized procedures, and the latest cutting-edge technology to provide a premium level of dental care. In fact, over the past few decades, the field of endodontics has benefited from a period of significant evolution in both the art and science of dental treatment.

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MedMark’s Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US delivers advanced, specialized, and current information ideally suited to the standards and expectations of the endodontic community. Additionally, as an AGD/PACE-certified publication, Endodontic Practice US empowers readers to fulfill their required continuing education credits.

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Dr. Nestor

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A compar study of ative penetra the tion time different of instrument and kinem s the apical atics for reachi ng gutta-perc limit during ha remova Drs. Gon zalo Garc l ía, et al.

PAYING

Exclusive Distribution SUB

SCR CONTINUI IBERS EAR 16 CRE N NG DITS PER EDUCATION

Endodontic Practice US is distributed quarterly to a highly targeted, national circulation of 7,500 dental specialty professionals. MedMark Media regularly updates and improves its database of endodontic professionals to deliver quality, targeted information to a strong readership base in the U.S. market. Endodontic Practice US is a pillar in the endodontic community, connecting anyone dedicated to endodontic practices, education, and discussions. With its highly targeted reach and specialized information, Endodontic Practice US is proven to be the most effective publication through which to communicate all things endodontic.

YEAR!

85%

Annual Editorial Calendar Each Endodontic Practice US edition features peer-reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. We deliver the inside story our endodontic specialty readers count on.

Influencers Dr. Garth Hatch

Dr. Jorge Alberdi

Dr. Rich Mounce

Dr. Allen Ali Nasseh

Dr. John West

Dr. Nishan Odabashian

Dr. Dennis Brave

Dr. James Bahcall

Dr. L. Stephen Buchanan

Dr. S. Ryan Facer

Dr. Robert Fleisher

Dr. Sam Kratchman

Dr. Gregori Kurtzman

Dr. Charles Goodis

Dr. Martin Trope

Dr. Randy W. Garland

Dr. Gary Glassman

Dr. Brett E. Gilbert

ENDODONTISTS

Total Circulation

7,500 15%

GENERAL PRACTITIONERS

who perform endodontics

2020 Endodontic Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Spring

AAE – New Technology, Products, Equipment and Trends / Microsurgery Tech.

1/20/2020

2/18/2020

AAE, CDA

Summer

Root Canal Irrigation and Obturation / RCT Retreatment / Implants

4/6/2020

5/5/2020

Fall

Instrumentation / Imaging / Education

7/6/2020

8/4/2020

Winter

Practice and Patient Management Systems and Software / Team Education / Compliance (regulatory, legal, and patient)

10/15/2020

11/16/2020

ADA, GNY Chicago MW 2021, Yankee 2021

Content subject to change.

Visit us at www.endopracticeus.com, or contact Manager of Client Services Adrienne Good at 623-340-4373 with any questions.

6

MedMark Media | 2020 Media Kit


Implant Practice US Dental practitioners whose offices work with dental implants well understand the specific factors necessary to maintain a high standard of customer care, from special education and training to knowledge on the latest equipment. To be sure, dental implant professionals are trusted partners of patients seeking to improve a most personal aspect of their lives — their esthetic image.

Readership Profile MedMark’s Implant Practice US is produced exclusively for implant dentists and GPs performing implant techniques. Recognized as one of the leading implant clinical journals in the United States, Implant Practice US is a trusted partner of all top implant practitioners who desire to deliver quality patient care.

Exclusive Distribution Implant Practice US is distributed quarterly to a highly targeted, national circulation of 10,000 dental specialty professionals. Implant Practice US is AGD/PACE certified, a powerful tool to maintain and increase circulation, and empowers readers to fulfill their required continuing education credits. Implant specialists require focused and relevant information. Implant Practice US speaks directly to the needs of this exclusive group and offers an unparIMPLANT DENTISTS alleled opportunity to break in at the ground level.

40%

25%

ORAL SURGEONS

Annual Editorial Calendar

10%

PROSTHODONTISTS

10%

GENERAL PRACTITIONERS

15%

PERIODONTISTS

Each Implant Practice US edition features peer-reviewed clinical and continuing education articles as well as case Total Circulation studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our implant specialty readers count on.

10,000

Influencers Dr. Justin Moody

Dr. Michael Freimuth

Dr. Gregori Kurtzman

Dr. Douglas Wright

Dr. Ara Nazarian

Dr. Suheil Boutros

Dr. Jay Reznick

Dr. Barry Levin

Dr. Michael Pikos

Dr. Charles Schlesinger

Dr. Dean Vafiadis

Dr. David Little

Dr. Tarun Agarwal

Dr. John Minichetti

Dr. Brian Young

2020 Implant Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Spring

Digital Workflow (guided surgery, labs, equipment, technology)

Summer

Shows

12/18/2019

1/20/2020

Chicago MW, AO

Implant Successes and Failures / Women in Dentistry

3/13/2020

4/13/2020

CDA

Fall

Trade Show Issue / New Technology, Products, Equipment, and Trends / Imaging

6/19/2020

7/20/2020

ADA, AAOMS. AAID, AAP

Winter

Oral Surgery / Periodontics

9/25/2020

10/26/2020

AAOMS W

Content subject to change.

Visit us at www.implantpracticeus.com, or contact Manager of Client Services Adrienne Good at 623-340-4373 with any questions. MedMark Media | 2020 Media Kit

7


Special Advertising Services & Reprints Cover Banners Leverage the ultimate position on our cover and generate brand equity through a lasting impression! The best place to advertise, integrate, and engage with your strategic target market is on the cover of our niche publications. Our premier cover marketing banner package includes: • Introduction letter • Premium front cover banner position (cover banner is 1.15" x 11.7") • Full-page ad with banner purchase

Cover Tip-on Card Cover tip-ons position your message front and center to obtain maximum exposure. This is a one- or two-sided marketing card that is attached to the outside of one of our leading publications.

Belly Bands

Bands are ideal for building brand awareness with your logo and promoting special announcements at trade shows and special events. A belly band wraps around the entire publication and must be removed before reading.

Business Reply Cards

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Gatefold Covers Demand the readers’ attention from the moment they open one of our clinical publications. Position your advertising message and be the first to engage through a spread that folds out from the inside front cover.

Inserts

LS ✓ CALCIFIED CANA TURES ✓ SEVERE CURVA ✓ MB2s STERILE Patented ACP™ Asymmetric Flute Design

Increase leads and generate responses via a business reply card (BRC). Customize your message to a strategic niche market and evaluate all responses returned directly to you.

Enter He re A Chance For To Win! *

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Stop the pages from turning with a high-impact, thicker paper stock full-page insert. An insert captures the attention of readers. Increase leads and generate responses by incorporating a business reply card (BRC) as part of the insert.

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Polybags/Outserts Obtain a paramount position with your message packaged with one of our leading clinical publications. Your brand message will be placed in a clear plastic bag and will be the first piece touched by our dental specialist readers.

Premium Placement Premium placement options provide your ads proprietary positioning, allowing you to gain primary positions throughout our print and digital issues. Premium placement options enable you to reserve ad space near the most distinguished editorial.

Reprints Reprints of a case study, product profile, or corporate spotlight offer cost-effective opportunities to make a lasting impression. You can extend the value of your marketing efforts and increase your exposure with high-quality 4-color reprints that can differentiate your products, technologies, and services. Use reprints as a marketing brochure, as an insert in sales proposals, as a direct mail campaign, as a handout out at dental trade shows and seminars, or as a display in practices and partner locations. For a custom quote, contact Creative Director Amanda Culver at amanda@medmarkmedia.com.

Custom Solutions Creative, customized solutions and services leverage the best of MedMark Media’s properties to answer individual advertiser needs. Speak to your sales manager.

8

MedMark Media | 2020 Media Kit


2020 Print Ad Pricing

Orthodontic Practice US Rates

Dental Sleep Practice Ad Rates Four Color

3x

6x

Full Page

$4,625

$4,450

2-Page Spread

$8,405

$7,449

Horizontal Half Page

$2,485

$2,139

$2,835

Vertical Half Page

$2,485

$2,139

$1,365

Quarter Page

$1,500

$1,215

Back Cover

-

$6,699

Inside Back Cover

-

$5,489

Inside Front Cover

-

$7,045

Cover Banner (includes full page ad)

-

$8,635

$2,629

-

1x

4x

Cover Package

$17,325

$13,125

Full Page

$6,100

$5,600

Vertical Half Page

$3,465

$2,835

Horizontal Half Page

$3,465

Quarter Page

$1,785

Outsert

Inquire for pricing

“The very best thing about Orthodontic Practice US is that doctors read it. Whenever an article is published that’s even distantly related to the use of our technology, we hear about it.”

Four Color

BRC Outsert

Inquire for pricing

Bob Davis, Business Development Manager Dentsply Sirona SureSmile

Implant Practice US Ad Rates

Endodontic Practice US Ad Rates

1x

4x

Full Page

$4,625

$4,450

2-Page Spread

$8,405

$7,449

Horizontal Half Page

$2,485

$2,139

$2,139

Vertical Half Page

$2,485

$2,139

$1,500

$1,215

Quarter Page

$1,500

$1,215

Back Cover

-

$6,699

Back Cover

-

$6,699

Inside Back Cover

-

$5,489

Inside Back Cover

-

$5,489

Inside Front Cover

-

$7,045

Inside Front Cover

-

$7,045

Cover Banner (includes full page ad)

-

$8,635

Cover Banner (includes full page ad)

-

$8,635

$2,629

-

$2,629

-

Four Color

1x

4x

Full Page

$4,250

$3,750

2-Page Spread

$8,405

$7,135

Horizontal Half Page

$2,485

$2,139

Vertical Half Page

$2,485

Quarter Page

BRC Outsert

Inquire for pricing

Four Color

BRC Outsert

Inquire for pricing

All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

MedMark Media | 2020 Media Kit

9


Production Calendar 2020 Dental Sleep Practice Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Spring

Oral Appliances / Functional Appliance Therapy (Sleep, Sports Mouth Guards, TMJ, etc.)

12/12/2019

1/14/2020

NADSM, Chicago MW, Delta, CDA

Summer

AADSM / Airway Health / ENT / Breathing / Myofunctional / Pediatric Airway

3/20/2020

4/20/2020

AADSM

Fall

Team / Billing / Systems / Software / HSAT

6/26/2020

7/27/2020

ADA

Winter

New Technology / Trends / Imaging / Other Medical Problems

9/21/2020

10/20/2020

GNY, Yankee 2021

2020 Endodontic Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Spring

AAE – New Technology, Products, Equipment, and Trends / Microsurgery Tech.

1/20/2020

2/18/2020

AAE, CDA

Summer

Root Canal Irrigation and Obturation / RCT Retreatment / Implants

4/6/2020

5/5/2020

Fall

Instrumentation / Imaging / Education

7/6/2020

8/4/2020

Winter

Practice and Patient Management Systems and Software / Team Education / Compliance (regulatory, legal, and patient)

10/15/2020

11/16/2020

ADA, GNY Chicago MW 2021, Yankee 2021

2020 Implant Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Spring

Digital Workflow (guided surgery, labs, equipment, technology)

Summer

Shows

12/18/2019

1/20/2020

Chicago MW, AO

Implant Successes and Failures / Women in Dentistry

3/13/2020

4/13/2020

CDA

Fall

Trade Show Issue / New Technology, Products, Equipment, and Trends / Imaging

6/19/2020

7/20/2020

ADA, AAOMS. AAID, AAP

Winter

Oral Surgery / Periodontics

9/25/2020

10/26/2020

AAOMS W

2020 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Jan/Feb

Team Education / Compliance (regulatory, legal, and patient)

March/April

11/12/2019

12/13/2019

AAO — New Technology, Products, Equipment, and Trends / Imaging

1/29/2020

2/26/2020

May/June

Esthetics and Mechanisms of Orthodontics / Successes and Failures

3/27/2020

4/27/2020

July/Aug

TMJ / TMD / Sleep / Oral Appliances / Myofunctional Therapy

5/15/2020

6/16/2020

Sept/Oct

Bracket and Alignment Systems / Posttreatment (retention)

7/20/2020

8/18/2020

ADA

Nov/Dec

Practice and Patient Management Software and Systems

9/14/2020

10/13/2020

GNY

Content subject to change.

10

MedMark Media | 2020 Media Kit

Shows AAO W, Yankee, Chicago MW AAO, CDA


Advertising Specs Ad and insert rates are per insertion. All options are available in our leading niche publications, including Dental Sleep Practice, Endodontic Practice US, Implant Practice US, and Orthodontic Practice US. Please contact a MedMark Media account executive at 866-579-9496 for advertising and materials closing deadlines and any other additional questions.

Print Advertisement Specs & Sizes: • Publication size 9" x 11.7" for Endodontic, Implant, and Orthodontic Practice US (See Red Chart) • Publication size 8.375" x 10.875" for Dental Sleep Practice (See Blue Chart) • All live copy must be kept .375" from all sides • Allow .5" safety at gutter for spreads • Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image • Ads should be supplied in 4-Color CMYK Process: no RGB or PMS • PDF-distilled at press quality • All images saved as JPG or TIFF, CMYK color format at 300 dpi • Rich blacks should not exceed C:50 M:50 Y:50 K:100 for images and graphics • All text should be a flat black C:0 M:0 Y:0 K:100 • Adobe Illustrator fonts outlined • Adobe InDesign – packaged with fonts and all files We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above.

Practice US Ad Specifications 2-Page Spread

Width

Height

Bleed

18.25"

11.95"

Trim

18"

11.7"

Live Area

17"

10.7"

Width

Height

9.25"

11.95"

Trim

9"

11.7"

Live Area/No Bleed

8"

10.7"

Width

Height

3.8"

10.7"

8"

5.35"

Width

Height

Vertical

3.8"

5.35"

BRC

Width

Height

Vertical

6.75"

4.25"

Width

Height

Large

7"

5"

Medium

6"

4.25"

Full Page Bleed

Half Page Vertical Horizontal

Quarter Page

Cover Tip-on

Live Area

Full Page

Trim Bleed

Dental Sleep Practice Ad Specifications 2-Page Spread

Width

Height

17"

11.125"

Trim

16.75"

10.875"

Live Area

15.75"

9.875"

Full Page

Width

Height

Bleed

8.625"

11.125"

Trim

8.375"

10.875"

Live Area/No Bleed

7.375"

9.875"

Half Page

Width

Height

Vertical

3.58"

9.875"

Horizontal

7.375"

4.875"

Quarter Page

Width

Height

3.58"

4.875"

Bleed

Cover Banner

For cover banner specifications, please contact Creative Director Amanda Culver at amanda@medmarkmedia.com.

Vertical

Please email ad materials to amanda@medmarkmedia.com.

MedMark Media | 2020 Media Kit

11


eMedia Our web edition, online videos, and digital edition complement our print edition by engaging our readers in the digital space. Reach our engaged digital audience through digital advertising, email newsletters, social media, and integrated digital programs.

Display Advertising Reach thousands of visitors each month while they are actively searching for information, products and services. • Run-of-site banners • Video ads

“Our event was sold out much due to the marketing we did with Endodontic Practice US. I want to thank you for helping me

Email Marketing Our rapidly growing eNewsletters offer information on upcoming events, trends, and more. Deliver your message or special offer directly to the inboxes of a niche, opt-in audience. • eNewsletters • Dedicated e-blasts

8,878 Total Reach

and my team move to the next level of excellence.” Dr. Ace Goerig, President Endo Mastery

Surveys Position your brand as a thought leader, finetune your messaging, optimize your communications, support a new product launch, or enhance the customer experience. We develop custom surveys to meet clients’ unique needs. With access to our database reach of over 140,000 dentists and specialists who are business decision-makers, we avail our strong relationships with our readers and website visitors to deliver premium access to an engaged audience.

Social Media Engage with our followers and your target audience through social media posts. We have a track record of success in delivering industry news, trends, events, and offers to our followers, fans, and connections. With one-on-one planning, we can help you keep your brand top-of-mind and help you build a growing pipeline of prospects and customers. Expand your brand recognition and visibility on our multiple social media channels today. • Facebook posts • Facebook Live videos • Twitter • LinkedIn • Instagram

2,266 Total Reach

For digital ad specifications, contact Michelle Britzius at emedia@medmarkmedia.com.

12

MedMark Media | 2020 Media Kit

Custom-Sponsored Content Promote your brand, and grow your email database through custom content with a landing page. The customized form with graphics and/or video of the landing page will get visitors to sign up, fill out information, press buttons like “subscribe” and “share,” and clickthrough to buy products. Read more about our landing page package on page 16.


Webinars Engage your customers in conversations that last Webinars allow you to engage, inform, and influence a strategic and niche target market. We can customize a unique webinar program for you today!

What a Webinar can do for you • • • • •

Product demo/product launch Special event promotions Continuing education course Content teaser Panel discussion

When/where • Online event • Attend from anywhere, anytime

Why • • • • •

Live audience engagement Trusted brand endorsement Interactive customer feedback Convenience & accessibility Lead generation

How We Help You Engage Your Customers Custom Webinar Production • Design and build landing page for promotion and registration • Script and practice run assistance with KOL • Live MedMark moderator • MedMark to record/pre-record • Live tech support • On-demand program available for 24 months

Audience Recruitment • Side banner on website for 6 weeks • One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram) • One eNewsletter promotion

Event Analytics & Lead Generation • • • •

Emedia campaign analytics Social media shares for Instagram, Facebook, and Twitter Webinar analytics Contact information from registrants/participants

MedMark Media | 2020 Media Kit

13


DocTalk Dental An Extension of Our Publications and a Strategy for Your Growth Engage your customers in conversations! MedMark Media CEO Lisa Moler has been in the industry for more than 15 years and is constantly striving to create added value for her community. To that end, Lisa’s newest outreach engages customers and providers alike through the interactive and captivating DocTalk Dental live interview series. The impact of Lisa’s series is rippling through the industry! These videos can be used to educate, connect, and even broaden the dental professional community. Further, the videos can be syndicated through the Internet and will help you stand out from your competition. Lisa, as a disruptive marketer, will help position your company as the only choice for your provided services or product offerings by means of education, connection, and visibility.

What’s Included

Make it a podcast! DocTalk Dental now offers its prestigious interviews in audio format. Appeal to your target audience with the convenience of a podcast, or combine video and audio in one robust multimedia package. Ask your sales representative for more information!

s

Listen now to a podcast promo

s 14

Custom Video Production

Website

• MedMark to coordinate and provide videographer/production staff • Coordination with KOL • Live interview with Lisa Moler (Publisher/CEO) • 20-40 minute interview to be edited and final production to include 3-4 short videos for marketing • On-demand program available for 24 months

• One side banner ad on specific publication’s website for 1 month

Landing Page • Design and build landing page for promotion and registration • Customized form layout, visuals, content, and messaging to help generate interest • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form

Watch one of our DocTalk Dental interview series videos

MedMark Media | 2020 Media Kit

eNews • One eNewsletter promotion • Content curation for promotion of the video series

Social Media • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram) • Content curation for promotion of the video series

Print • Print ads for promotion of interview series across all four publications

Lead Generation, Reporting & Stats • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign • Leads collected up to 60 days from campaign start date and provided to client in “real time”


Podcasts New Podcast Sponsorship Opportunities Educate, connect, and even broaden the dental professional community with the sponsorship of our new podcasts: The ZZZ Pack and The Dental Clinical Companion. Appeal to your target audience with the convenience of a podcast.

The ZZZ Pack Podcast Launched January 2020, The ZZZ Pack is THE prescription for dental sleep we have all been waiting for. Uncensored, real talk. From clinical tips and best practices to what’s new and what’s really REALLY going on in the world of DSM, your hosts bring an unhealthy dose of humor and no-holds barred candor to the evolving landscape. There will be 26 thirty-minute segments each year. Introducing the podcast hosts... Lisa Moler: DSP Publsher, Sleep Apnea Slayer, and Patient Dr. Erin Elliott: The fearless OSA doctor aka “The Queen of Good Air” Jason Tierney: Multi-syllabic thought provoker in all things sleep

s

Check it out here: http://zzzpack.com

The Dental Clinical Companion Podcast Launched January 2020 and hosted by Dr. Richard Mounce, The Dental Clinical Companion is bringing together the world’s leading clinicians and experts to optimize your treatment, educate, and inspire and energize your professional goals. There are only 24 Endodontic Practice US/ MedMark Media sponsored segments this year.

s

Check it out here: http://www.dentalclinicalcompanion.com/

1x Sponsorship Opportunity • 15 Second Pre-Roll Prior to launching into the main content, the host will talk about the sponsor’s product or service for 15-seconds. • A 30-Second Post-roll Sponsor call to action • Logo/Banner on landing page

5x Sponsorship Opportunity • Sponsor promoted on marketing materials to promote the podcast on Dental Sleep Practice (for The ZZZ Pack) and Endodontic Practice US (for The Dental Clinical Companion) website, social media networks (Facebook, LinkedIn, Twitter, and Instagram)

$3,000

• 15 Second Pre-Roll Prior to launching into the main content, the host will talk about the sponsor’s product or service for 15-seconds. • A 30-Second Post-roll Sponsor call to action • Logo/Banner on landing page • Sponsor promoted on marketing materials to promote the podcast on Dental Sleep Practice (for The ZZZ Pack) and Endodontic Practice US (for The Dental Clinical Companion) website, social media networks (Facebook, LinkedIn, Twitter, and Instagram)

$12,500

Contact Adrienne Good at agood@medmarkmedia.com or 623-340-4373 to book a podcast sponsorship.

MedMark Media | 2020 Media Kit

15


eMedia Packages Multi-Platform Advertising That Works! Our creative eMedia strategies allow you to reach a strategic market while helping you increase your marketing campaign views, impressions, and connections through various channels, including eNewsletter advertorial, social media posts, premium banner advertising, and live webinars.

Website top ba

nner

eMedia 1-Month Package – $5,500

Website side banner

• • • •

One side banner ad on the website for 1 month One eNewsletter spot One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram) One comprehensive report at the end of the campaign

Facebook Live – $2,250

Website side banner

Go Live to engage followers, ignite product interest, and grow your audience in new ways with Facebook • Includes up to 3 interviews with a maximum recording time of 5 minutes per interview • The video will be published to the page so that fans and friends who missed it can watch at a later time. • Promotion of Facebook Live video post LIVE recording through on-page boosting • Basic performance stats will be provided (reach & actions)

Lead Generation Package – $8,500

eNewsletter ad

Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action. A good landing page is clear, concise and holds the hands of visitors to set points. Landing page goals include getting visitors to sign up, fill out information, press buttons like “subscribe” and “share,” click-through to buy products, and simply influence brand image. Advertising efforts can be measured efficiently with carefully planned landing pages. Landing page package includes: • Customized form with graphics and video provided by the client • Support from the eMedia team to provide feedback on layout, visuals, content, and messaging to help generate results • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form • One side banner ad on the website for 1 month • One eNewsletter spot • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram) • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign

Webinars – $8,500* See page 13 for details *Upgrade the Webinar to be CE accredited for an additional $500.

eNewsletter ad

DocTalk Dental – Video $12,500 | Podcast $8,500 See page 14 for details eNewsletter ad

Custom Survey – $7,500 • • • • • •

Design and build of survey (up to 15 questions; multiple choice/numerical rating answers) One HTML email blast One weekly social media post (2 total) to all networks One banner ad and one homepage call-out on website for 1 month Custom link for vendors to view real-time results Only one survey to our audience per month

Custom 6-month and yearly packages available upon request.

16

MedMark Media | 2020 Media Kit


Integrated Marketing Packages We put our best eMedia and print minds together to craft marketing packages designed to meet four common goals our clients express the greatest interest in: Lead Generation, Branding, Product/Service Launch, and Education. Each package contains those marketing elements that experience and data have shown to be especially effective in achieving the goals of the package, leveraging eMedia and print to result in a comprehensive approach to serve your needs.

Lead Generation Integrated Package Our lead generation package blends eMedia and print to provide you with the coverage and repetition required to reach your audience with your persuasive messaging and credible content. As data has proven, repetition is key; seldom does a single, short-term initiative yield impressive results. It’s only through consistently reaching your audience through print and eMedia channels over a sustained period of time that you can maximize your opportunity to realize your lead generation objectives. Each package is discounted from regular rate card pricing. • 4-week eMedia Campaign with Landing Page • Webinar • Full page print ad • 1 page of editorial • 1 BRC or outsert

Branding Package Our branding package is intended to keep you and your brand top-of-mind among your target audience, ensure that you achieve your brand positioning objectives, build brand equity, and maintain your branding advantages. While branding is a tricky science, to maximize brand value, it’s essential that you maintain a sustained presence. Recognizing that, our experts have crafted a blend of eMedia and print to accomplish these branding objectives. • 4-week eMedia Campaign with Landing Page • Full page print ad • 1 page of editorial • 4-page Corporate Profile article

Launch Package for Products and/or Services Our clients frequently introduce a new product or service to their target audiences. When doing so, those launches need to compete for attention with the other noise in the market. You have only one chance to launch, so it has to be done right. Our professionals have crafted a package that combines eMedia and print to ensure you make the splash you need for a launch of new products or services. • 4-week eMedia Campaign with Landing Page • Webinar • Full page print ad • 1 page of editorial • 1-page Product Profile or 1-page Q&A

“Working with MedMark has been a great experience. Their editors have their fingers on the pulse of the industry and provide excellent opportunities to deliver editorial pieces, clinical cases, and webinars to our key audiences” Amanda Gong, PR Manager Carestream Dental

Education Package Our clients have had tremendous success educating their target audiences through our eMedia and print services. Embedding promotion within the context of education is a powerful and highly effective marketing technique that builds awareness and understanding of your products and/or services in a credible, less obviously commercial manner. Our professionals have designed an education package that includes the components that have worked wonders for our clients. We’re sure you’ll be pleased with the results. • Webinar (CE accredited) • 5-6 page Sponsored CE Article • 2-3 page Educational Editorial • Full page print ad • Reprints of Sponsored CE Article

MedMark Media | 2020 Media Kit

17


eMedia Specifications eNewsletter Ad • • • •

280 x 280 pixels JPEG format Include a call-to-action Provide link to URL

Website Banners Top Banner • 820 x 100 pixels • JPEG or GIF format • Include a call-to-action • Provide link to URL Square Side Banner • 280 x 280 pixels • JPEG or GIF format • Include a call-to-action • Provide link to URL Rectangle Side Banner • 280 x 460 pixels • JPEG or GIF format • Include a call-to-action • Provide link to URL

Best Practices eNewsletter and Web Ad Best Practices Use bright product/clinical imagery to grab the attention of potential customers. Make sure your content has a clear “call-to-action” to encourage people to click on your ad. We recommend you limit the amount of text on your image to generate the best click-through rates. Think of this as a teaser to get people to click on the ad.

Please email eMedia materials to emedia@medmarkmedia.com. All materials are due 2 weeks prior to your campaign start date.

18

MedMark Media | 2020 Media Kit


eMedia Specifications Social Media Posts Image Guidelines • Facebook and LinkedIn Image Size: 1200 x 627 pixels • Instagram Image Size: 1200 x 629 pixels • Twitter Image Size: 1024 x 512 pixels • In order for us to “boost” your Facebook post, Facebook images cannot have text that takes up more than 20% of the image. Use this tool to help you: https://www.facebook.com/ads/ tools/text_overlay • Please see Facebook’s newest policies about “before” and “after” images and surgery/operations images here: https://www.facebook.com/policies/ads/ • Provide a different image for each week of your campaign. We do not recommend running the same post every week. Lifestyle images, clear product images, people using the product, videos, and testimonials perform very well on social media. Text Guidelines • Facebook, LinkedIn, and Instagram recommended character limit: 150 characters • Twitter character limit: 250 characters • Make sure there is always a clear call-to-action in your text Video Guidelines • Maximum Facebook video size and length: 1.75 GB and 45 mins. • Upload video files here: https://medmarkaz.sharefile.com/r-r97808e35e9d48719 • Video size and length are very limited for LinkedIn, and Twitter. For those sites, please use an image or snapshot of the video instead, and we will link the post to watch the video on your website. Note: We recommend placing the video on your website for your promotion, so we link the LinkedIn and Twitter post to your website as opposed to YouTube or Vimeo.

Facebook Best Practices Images – Use attractive lifestyle photos, bright product imagery or videos to grab the attention of potential customers. Create a visual representation of the words in your post. Always refresh your ad creative every week for the best performance. When everyone in your target audience has already seen your ad many times, it becomes more expensive to achieve desirable results. Content/Copy – The perfect posting length is right around 100 characters. If your character count is too long, people may lose interest. Also, content with strong messages or experience have more impact. Call-to-Action – Include a call-to-action, and tell your customers what you want them to do.

Like & Follow Us Dental Sleep Practice Social Media https://facebook.com/dentalsleeppractice https://www.instagram.com/ dentalsleeppractice/ https://www.linkedin.com/company/ dental-sleep-practice https://twitter.com/dentalsleepmag Orthodontic Practice US Social Media https://facebook.com/ OrthodonticPracticeUS https://www.instagram.com/ orthodonticpracticeus/ https://www.linkedin.com/company/ orthodontic-practice-us https://twitter.com/orthopracticeus Endodontic Practice US Social Media https://facebook.com/ EndodonticPracticeUS https://www.instagram.com/ endodonticpracticeus/ https://www.linkedin.com/company/ endodontic-practice-us https://twitter.com/endopracticeus Implant Practice US Social Media https://facebook.com/ImplantPractice https://www.instagram.com/ implantpracticeus/ https://www.linkedin.com/company/ implant-practice-us https://twitter.com/implantpractice

MedMark Media | 2020 Media Kit

19


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www.medmarkmedia.com

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Betty Romanek | Assistant Editor betty@medmarkmedia.com Jason Tierney | DSP Editor jason@medmarkmedia.com /in/jasontierney1/ Amanda Culver Creative Director/Production Manager amanda@medmarkmedia.com /in/amanda-m-culver

Team Lisa Moler | CEO/Publisher lmoler@medmarkmedia.com /in/lisamolermedmark/ Adrienne Good Manager – Client Services/Sales Support agood@medmarkmedia.com /in/adriennegood/

Amzi Koury | Marketing & Digital Strategy amzi@medmarkmedia.com /in/amzi-koury-b808229/ Mike Campbell | Web Master webmaster@medmarkmedia.com /in/mikecampbellme/ April Gutierrez | Social and PR Manager april@medmarkmedia.com /in/aprilhundza/

Don Gardner | Director of Operations don@medmarkmedia.com /in/dongardnerjr/

Michelle Britzius | eMedia Coordinator emedia@medmarkmedia.com /in/michellebritzius/

Mali Schantz-Feld | Managing Editor mali@medmarkmedia.com /in/mali-schantz-feld-6b4b2ba/

Melissa Minnick | Front Office Administrator melissa@medmarkmedia.com /in/melissa-minnick-2622bb191/

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