2017 MedMark Media Kit

Partner with MedMark to foster industry innovation and worldwide advancement through providing the niche specialties of dentistry with superior clinical content, paramount products, and advanced techniques.

About MedMark, LLC Established in 2005, MedMark is proud to be the leading interactive marketing and multi-platform advertising company specializing in the niche specialties of dentistry.

Headquartered in Scottsdale, Arizona, MedMark is a privately-held company providing innovative and interactive marketing strategies that enhance our customers’ overall marketing goals and lead generation objectives. For more than a decade, we have successfully served the dental community by promoting excellence in endodontic, implant, and orthodontic dentistry, delivering superior clinical content, integrated marketing services, and interactive solutions.

Purpose Driven

Contents

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From the Publisher

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From the Managing Editor

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Publication Departments

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Marketing Packages

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Endodontic Practice US

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Implant Practice US

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Orthodontic Practice US

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MedMark eMedia Packages

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MedMark Webinars

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Dental Sleep eMedia Packages

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Dental Sleep Practice

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Special Advertising Services

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Production Calendar

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Reprint Offerings

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Advertising Specifications

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MedMark eMedia Specs

MedMark 2017 Media Kit

Our purpose is to be the leading interactive marketing and advertising company excelling in the production of high-quality dental publications and custom media to promote the educational advancement of the US dental profession. We strive to maximize our core competencies and to promote excellence in endodontic, implant, orthodontic, and other specialized areas of dentistry, promoting clinical growth, industry change, and technological advancement.

Our Clinical Publications MedMark’s dental publication brands represent our unique understanding of the niche dental industry, evolving trends, and proven in-chair techniques. Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and award-winning Dental Sleep Practice, provide an enormous range of clinical and custom content including: industry-leading articles, practice management, practice profiles, continuing education opportunities, and emerging technology articles, written by world-renowned specialists, and general dentists.

From the Publisher Dear Readers: Moving forward is the central focus of any journey. Not just moving, but moving in a specific direction is the key to discovering your defining niche, your life’s passion along the way. Setting and achieving goals is the specialty of Performance Strategist Tony Robbins, who asks a very important question: “Success comes from taking the initiative and following up ... persisting ...

What simple action could you take today to produce a new momentum toward success in your life?” Over the years, the goal of our MedMark publications, Implant Practice US, Orthodontic Practice US, Endodontic Practice US, and Dental Sleep Practice has been to help our readers and advertisers build momentum toward success — to help dental professionals differentiate themselves and move forward in a positive way.

The best part of any journey is meeting those who interest and inspire us. MedMark is honored to align ourselves with experts — innovators in their niches — who teach us about the many aspects that comprise great dental practices. These innovators develop the equipment, materials, and state-of-the-art techniques that deliver optimal patient care, as well as the business practices and financial strategies that can help grow the practice’s business side.

As a company, we continue to evolve as well. Besides our well-established and highly esteemed print publications, we also strive to create cutting-edge custom emedia packages that maximize exposure and achieve results for our advertisers. We spread the word in diverse, creative, and individualized ways on our website, through webinars, eNewsletter advertorials, and social media. News and information about your products and services is online and on people’s minds, every day.

Our editorial team and our advertising representatives are also traveling along that information highway, collaborating with world-renowned authors to provide our readers with continuing education, case studies, and technology on topics targeted specifically to our specialty practitioners.

If there is anything that I can do to help you along the road to success, please let me know. When we share the journey with you, reaching the destination together is all the more satisfying! Back to Tony Robbins, who summed up the reason that I have devoted myself to publishing these quality journals for all these years: “Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” We want to help you navigate the road ahead in 2017 and beyond. We want to give back to our loyal readers and our new subscribers by helping you become more — more knowledgeable, more prepared, more business savvy, more technologically proficient.

So now, I ask, dear readers — “What simple action could you take today to produce a new momentum toward success in your life?” Advertising in our publications, reading them, implementing a targeted social media plan, all are opportunities to move your dental practice forward. Our readers know that when they look to us for answers, they will find the best information on the dental community in our pages.

Whether you are an advertiser or a dental professional, take the initiative this year to gather momentum, to get on the road to success, and to let MedMark help you reach your destination.

All the best,

We spread the word for our advertisers in diverse, creative, and individualized ways.

Lisa Moler Publisher/CEO

MedMark 2017 Media Kit

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From the Managing Editor Dear Readers: Every year, I have a chance to write about what assets MedMark publications bring to the dental community. As I search for the best words to describe our team’s dedication to this field, I was touched by a bit of serendipity. An article came across my desk that contained this quote from writer and anthropologist, Margaret Mead — a quote that sums up how I feel about the positive effect that our magazines have on our readers.

“Never underestimate the power of a small group of committed people to change the world.”

The authors in every issue of Endodontic Practice US, Implant Practice US, and Orthodontic Practice US are general dentists and specialists who change lives every day. I see this through case studies of edentulous patients who after implant procedures can comfortably eat again, from endodontic patients who no longer have to dread the root canal, and orthodontic patients whose social lives and self-esteem have been straightened out along with their teeth. Clinical articles, CEs, case studies, insight columns, and technology articles inform and inspire dental colleagues about how to bring the best and most efficient treatment options to their patients.

And besides learning about new techniques and innovations, CE articles garner 2 credits each!

Our advertisers also are committed to changing the face of dentistry, by showcasing their cutting-edge technologies, equipment, and materials. These products are created by people who want to improve the dental experience, from imaging technologies and lasers, to new endodontic files, to robotic and CAD/CAM orthodontic technologies, to implants that fit all types of dentitions.

Our editors and staff are committed to finding new authors and advertisers both in the US and internationally. From careful editing to creative design, we strive to provide amazing articles that exude professionalism and enthusiasm. Our readers read the words and get excited about the process — not only the final result of treatment, but all of the small details that contribute to achieving those lofty goals.

I invite clinicians to call or write to discuss new article possibilities and ask our advertisers to tell us about practitioners who want to share observations on practice-changing products.

Please feel free to contact me for editorial guidelines or our illustrious MedMark advertising team for value-added opportunities.

What is at the heart of every MedMark publication? Behind the scenes of each issue is the MedMark team — a group of editors, production staff, and advertising representatives who are committed to helping dentists change the world — one article and one advertisement at a time. We never underestimate that power, and we are honored to bring this enormous potential to all of you.

Warm regards,

Mali Schantz-Feld Managing Editor

Education Advocate ~ CE credits Subscribers find the power of education through our leading publications. Whether it’s in print or digital form, our subscribers can earn 24 continuing education credits per year in Implant Practice US and Orthodontic Practice US; 16 continuing education credits in Endodontic Practice US! MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is KOL blind peer reviewed and is AGD/PACE Certified.

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MedMark 2017 Media Kit

Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement 12/1/2012 to 11/30/2016 Provider ID# 325231 CONTINUING EDUCATION BROUGHT TO YOU BY

Publication Departments ABSTRACTS

Abstracts

Materials and Equipment

Includes abstracts from the world’s most read, referenced research and clinical dental journals. Word count: 1,000-1,500

Product press releases printed free of charge in all journals and on our publication websites.

Word count: 150-200

Clinical Articles

Practice Management

Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. Word count: 1,000-1,500

Global marketing and management specialists share knowledge and insights on best practices for dental specialists including: quality treatments, maintaining high standards, and staff relationships. Word count: 800-1,500

Continuing Education

Practice Profile

Peer-reviewed educational articles deliver current topics, offering 2 hours of CE credit per article. Paid subscribers who pass a quiz, receive a certificate of completion. Word count: 1,500-2,000

Nominate a key opinion leader (KOL) to share his/her success story, career, and practice-building experience, inspirations, favorite products, and personal insights. Word count: 1,000-1,800

The latest in endodontic research Dr. Kishor Gulabivala presents the latest literature, keeping you up-to-date with the most relevant research Pulp treatment for extensive decay in primary teeth Smail-Faugeron V, Courson F, Durieux P, Muller-Bolla M, Glenny AM, Fron Chabouis H. Cochrane Database of Systematic Reviews.

[Update of Cochrane Database Syst Rev, 2003] (2014) 8:CD003220

CASE STUDY

Accelerate your practice with effective self-ligation techniques Dr. John Graham illustrates the benefits of accelerated tooth movement

Kishor Gulabivala, BDS, MSc, FDSRCS, PhD, FHEA, is professor and chairman of endodontology, and head of the department of restorative dentistry at Eastman Dental Institute, University College London. He is also training program director for endodontics in London.

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hree years ago, I relocated to Salt Lake City, Utah, which is a highly competitive orthodontic market with a number of orthodontists as well as general practitioners who practice orthodontics. Looking for ways to clinically differentiate my new practice, I decided to focus on enhancing the patient experience by offering accelerated treatments and diminishing the pain associated with orthodontics. What I found as I researched and experimented with different techniques is that I needed to look beyond just patients’ perspectives and perceived benefits. As orthodontists, we know there are many health issues and financial burdens also associated with keeping patients in treatment longer than necessary. The clinical issues include increased risk of root resorption, decalcification, caries, gingivitis, and periodontal disease. In addition, emotional issues, such as loss of motivation to maintain treatment compliance and increased frustration on both the patients’ and orthodontists’ part, might occur as ultimately orthodontists begin to lose money on cases when treatment is prolonged.1 So what can we do to differentiate our practices, grow our businesses, and become more patient-centric in our treatment options?

In a nutshell, we need better, shorter, and more comfortable treatment options. In my practices, this translates into doing fewer extractions, using passive self-ligation with the Damon™ System or Insignia™ (Ormco), and accelerating treatment with AcceleDent® (OrthoAccel® Technologies, Inc.).

John Graham, DDS, MD, received his Bachelor of Science degree from Brigham Young University.

He received his dental degree from Baylor College of Dentistry in Dallas, Texas, and then received his medical degree from the University of Texas Southwestern Medical School. After medical school, Dr. Graham completed an internship in general surgery at Parkland Memorial Hospital followed by training in oral and maxillofacial surgery. Following his surgical training, Dr. Graham received his certificate in orthodontics from the University of Rochester/Eastman Dental Center in Rochester, New York.

16 Orthodontic practice

controlled trials comparing different pulp interventions combining a pulp treatment technique and a medicament in children with extensive decay involving dental pulp in primary teeth. Two review authors independently carried out data extraction and risk of bias assessment in duplicate. The authors of randomized controlled trials were contacted for additional information, if necessary. The primary outcomes were clinical failure and radiological failure, as defined in trials, at 6, 12, and 24 months. Data synthesis was performed with pairwise meta-analyses using fixed-effect models. Statistical heterogeneity was assessed using by I(2) coefficients.

Results: 47 trials (3,910 randomized teeth) were included compared to three trials in the previous version of the review published in 2003. All trials were single center and small sized (median number of randomized teeth: 68). Overall, the risk of bias was low in only one trial with all other trials being at unclear or high risk of bias. The overall quality of the evidence was low. The 47 trials examined

40 Endodontic practice

Volume 8 Number 4

Figure 1

According to the recent American Journal of Orthodontics and Dentofacial Orthopedics (AJO-DO) survey, orthodontic treatment on average takes approximately 2 years to complete. However, nearly 70% of the orthodontists who replied to the AJO-DO survey were interested in adopting additional clinical procedures to reduce treatment time, but many were not aware of such procedures. They deemed a 20%-40% reduction in treatment time to be appealing enough to use alternative techniques that accelerate orthodontic tooth movement.1 In my practice, I see 20%-40% reduction in treatment time and many times much greater than that by using AcceleDent and

self-ligating orthodontics. Before presenting those case studies, I want to review other accelerating treatment methods that I’ve experimented with over the years to demonstrate exactly why the AJO-DO report states that neither orthodontists nor patients favor invasive approaches to reducing orthodontic treatment time.1

Invasive techniques to accelerate tooth movement I opted to do Wilckodontics on a patient of mine named Alex. Alex was a swimmer, and he could not breathe through his nose at all because he had a constricted maxilla.

Alex did not want to go through any kind of Volume 6 Number 2

Case study: immediate implant placement and temporization Dr. Leon Pariente demonstrates the protocol and rationale for placing immediate temporaries in the anterior

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Corporate Profile

Product Profile

In-depth features focus on remarkable dental manufacturers and industry-leading technology companies. This four-page section is an exclusive position offered only once per issue. Word count: 1,500-2,000

Detailed information on new product launches, expanded product lines, and upcoming product innovations. Word count: 500-600

Diary Timely listing of CE, hands-on, and practice management courses offered nationwide.

This is a free service provided in all journals and on our brand websites.

Illustrate your product or service in full detail, with step-by-step educational instruction regarding performance and outcome. Word count: 500-1,000

Industry News

Technology

A page to inform readers about industry milestones, new products, and new technologies.

Word count: 150-200

An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged.

Word count: 500-1,500

Written by leading laboratory technicians, lab procedures, empirical research, and evidencebased insights are provided for optimal clinical outcomes. Word count: 800-1,500

35-year-old Asian woman, nonsmoker, in good general health, was referred after horizontal root fracture of the left maxillary central incisor (Figures 1 and 2).

She reported that she suffered from a trauma several years before, and that the broken tooth was severely discolored and had been endodontically treated before fracturing.

Clinical examination revealed a horizontal root fracture below the gingival level. The periodontium was healthy with no sign of infection. Radiographic examination showed that the fracture had extended to the bone level.

The intermaxillary relationships were normal.

Analysis of the smile showed a high lip line.

Educational aims and objectives

This article aims to present a case study illustrating immediate implant placement after extraction of the UL1.

Expected outcomes

Implant Practice US subscribers can answer the CE questions on page 38 to earn 2 hours of CE from reading this article. Correctly answering the questions will demonstrate the reader can: • Recognize the advantages of immediate implant placement and temporization, when properly indicated.

• Recognize that proper indication is a basic principle in implant placement.

• Realize that the success of implant placement in part relies on atraumatic extraction.

• Realize that sufficient primary stability is imperative for implant success.

• Identify types of materials and techniques that assist in implant placement from a biological standpoint and prosthetic perspective.

Treatment plan The UL1 was diagnosed as hopeless.

From a periodontal point of view, the clinical situation was considered as favorable: The gingival margin was at the same level as the adjacent central incisor, and the mesial and distal papillae were present and in their proper position.

The patient underwent computerized tomography to evaluate the available bone volume in the apex area of the UL1 as well as the integrity of the buccal plate of the UL1 (Figure 3). The examination of the CBCT

Figures 1 and 2: The patient presented with a horizontal root fracture of the left maxillary central incisor

CORPORATE PROFILE

CORPORATE PROFILE

Laboratory Link

Step-by-Step

53 different comparisons: 25 comparisons between different medicaments/techniques for pulpotomy, 13 comparisons between different medicaments for pulpectomy, 13 comparisons between different medicaments for direct pulp capping, and two comparisons between pulpotomy and pulpectomy.

Regarding pulpotomy, 14 trials compared mineral trioxide aggregate (MTA) with formocresol (FC). MTA reduced both clinical and radiological failures at 6, 12, and 24 months, although the difference was not statistically significant. MTA also showed favorable results for all secondary outcomes measured; although again, differences between MTA and FC were not statistically significant (with the exception of pathological root resorption at 24 months and dentin bridge formation at 6 months). MTA showed favorable results compared with calcium hydroxide (CH) (two trials) for all outcomes measured, but the differences were not statistically significant (with the exception of radiological failure at 12 months). When comparing MTA with ferric

CONTINUING EDUCATION

Dr. Graham is an orthodontist who offers AcceleDent treatment in his practice, but he does not receive compensation from OrthoAccel® Technologies.

Abstract Aim: In children, dental caries is among the most prevalent chronic diseases worldwide. Pulp interventions are indicated for extensive tooth decay. Depending on the severity of the disease, three pulp treatment techniques are available: direct pulp capping, pulpotomy, and pulpectomy. After treatment, the cavity is filled with a medicament. This was an update of a Cochrane review first published in 2003. The previous review found insufficient evidence regarding the relative efficacy of these interventions, combining one pulp treatment technique and one medicament. The aim was to assess the effects of different pulp treatment techniques and associated medicaments for the treatment of extensive decay in primary teeth.

Methodology: The Cochrane Oral Health Group’s Trials Register (to 25 October 2013) was searched, the Cochrane Central Register of Controlled Trials (CENTRAL) (The Cochrane Library 2013, Issue 9), MEDLINE via OVID (1946 to 25 October 2013), EMBASE via OVID (1980 to 25 October 2013), and the Web of Science (1945 to 25 October 2013). The OpenGrey for Grey Literature and the U.S. National Institutes of Health Trials Register, and the World Health Organization (WHO) Clinical Trials Registry Platform for ongoing trials were searched. There were no restrictions placed on the language or date of publication when searching the electronic databases. Eligible studies were randomized

Leon Pariente, DDS, is in private practice in Paris limited to implants and periodontology. He is a graduate of the University of Paris Rene Descartes, has completed the Advanced Program in Implant Dentistry at the New York University College of Dentistry (2012), and published several research projects at the Prosthetic and Implant Department of the University Paris Rene Descartes.

Figure 3: The available bone volume at the apex and integrity of the buccal plate was assessed

OSA University

Implant practice 35

Volume 9 Number 3

Start-to-finish dental sleep education and implementation

O

SA (Obstructive Sleep Airway) University is an online education program that administers extensive dental sleep medicine training and dedicated implementation support. OSA University members have exclusive access to eight online courses, platinum diagnostic referral support, Medicare Durable Medical Equipment credentialing, a virtual study club led by clinical director, Dr. John Tucker, and ongoing CE offerings (up to 36 per year).

OSA University has trained thousands, and the OSA University team has supported dental and orthodontic offices with the integration of dental sleep medicine. Founder, Elias Kalantzis, commented, “The growth has surpassed our organizational goals, and we are extremely grateful for this and the phenomenal level of commitment from practices, especially orthodontic offices.”

Orthodontic practices have been especially successful with the education and the implementation process. This is particularly due to the nature of orthodontic practices being 95% team driven. Additionally, team members in orthodontic practices are already comfortable with a total health approach, making the inclusion of obstructive sleep apnea treatment an easy transition into the practice’s philosophy and treatment offering.

For years prior to OSA University’s opening, the founder worked passionately to stress the importance of treatment for airway and sleep-breathing sufferers. Sadly, his dedication came with a price, as his connection to airway and sleep health emerged after a personal family tragedy in January of 2010.

Since then, Mr. Kalantzis continues to push forth the message of airway and sleep health prioritization in both public and professional circles.

OSA University evolved from a vision of seeing a much larger scale of obstructive sleep apnea treatment availability for patients and a greater public awareness of this alarming health threat. Within a short time, a need of education and training on sleep-breathing fundamentals and practice protocols was identified as a channel toward both a greater outreach of public

PRACTICE PROFILE

Foundation for Airway Health Launch NYC 2015

OSA University executive team: Jay Kelsall, Operations Manager; Anna Gordon, VP of Marketing and Strategic Planning; Rob Suter, VP of Sales; and Elias Kalantzis, Founder

awareness and patient treatment availability.

The OSA University concept originated from a profound desire to educate others on the critical nature and importance of sleep and airway health.

The OSA University brand was built on the foundation of integrity and resourcefulness. Exceptional educational experience was set as the goal — fueled by inspiration for team members to expand the awareness of airway and sleep health to patients and their communities. OSA University embraced an organizational philosophy to become a non-biased information provider of the latest and most current industry data.

To best deliver Dental Sleep Medicine education to orthodontists, dentists, and

their team members, OSA University organized and developed an online academic platform that is available to each student on an on-demand basis. Students are able to take courses on any computer, any time, and at a pace that suits each student. Eight courses were developed from specific areas of concern and education needed for orthodontists and team members to succeed.

The information is delivered on a learning gradient, whereas each course is taught from the foundation of the previous one.

Each course contains the following elements: a course handout that can be downloaded and printed; an instructional video with pop quizzes and chapter points; and a final exam each student must pass

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Volume 7 Number 3

Edward Sebok, DMD

with a 70% grade or higher to continue onto the next class. Implementation and orientation meetings are scheduled in advance of starting courses to assure success. Upon completion, each student receives a CE verification form.

According to OSA University VP Sales, Rob Suter, “Our education is more than the online classes. We deem success based on our practices treating more patients — and we take success very seriously. We personally do everything within our ability to assist with the implementation needs of each practice, including the introduction to a diagnostic channel.” Mr. Suter has been working in the industry for more than 15 years and has been involved with several industry studies and OSA white papers.

In addition to the curriculum and diagnostic referral assistance, each practice receives an office launch kit, which includes marketing pieces to initiate patient conversations and treatment launch awareness. The marketing materials include: • StopBang Questionnaire • Framed OSA University Office Diploma • Do you Snore Brochures • Oral Appliances Brochures • Sleep Apnea Quick Reference Sheet • Sleep Apna Office DVD • Team Buttons The purpose of these items is to provide inspiration to the team and to assist in connecting with patients on airway health and Oral Appliance Therapy.

The launch of OSA University has been warmly welcomed and endorsed among industry leaders. In 2014, OSA University

The OSA University brand was built on the foundation of integrity and resourcefulness.

partnered with Henry Schein® for their Sleep Complete™ Program and became their educational arm for dental sleep medicine training. Since OSA University joined the Sleep Complete Program, the number of seminar offerings has doubled. According to Henry Schein, the program has never been more successful.

In 2015, OSA University became a benefactor to The Foundation for Airway Health, taking on the Foundation as a philanthropic partnership. The foundation was launched in March of 2015 as a public awareness organization, working to shed light on the critical issues of suboptimal airway and sleep-breathing health. Currently, 100% of OSA University webinar proceeds go to the Foundation of Airway Health.

Recently, in 2016, OSA University partnered with Planmeca, a global leader in dental 3D imaging and CAD/CAM technology, including the first ultra-low dose CBCT. Planmeca has provided high-quality 3D scans for orthodontic offices for years and united with OSA University to develop a sleep-training program for their clients’

practices. Orthodontists find using Planmeca technology easy and safe to plan maxillary expansion cases to expand airway volume from pediatrics to adults.

Also in 2016, new webinar series became a valuable offering from OSA University. Specifically, three different types of OSA University webinar schedules were organized in efforts to continue to support and increase the awareness of sleep and airway health.

The first series is available to the general public, with a recommended donation to the Foundation of Airway Health. This series includes presentations from industry leaders.

The second webinar series is available through the OSA University Virtual Study, led by the clinical director, Dr. John Tucker.

These webinars for OSA University members only include current industry topics and report summaries. The third series is offered for Sleep Complete seminar attendees, 10 days after the completion of the seminar.

This is to allow for course attendees to ask questions, talk with the clinical director, and review material that was taught during the seminar. CE offerings are available for each webinar, and OSA University members can obtain up to 36 additional CE credits per year for attendance.

As OSA University continues to educate members and train orthodontic practices, a greater number of patients are being treated and helped. If you’d like more information on the university, visit www.osauniversity.org, or call (844) OSA-UNIV. OP

This information was provided by OSA University.

Orthodontic practice 15

Volume 7 Number 3

A focus on precision

PRODUCT PROFILE

X-Guide® Dynamic 3D Navigation system Expand your control over the implant process

STEP-BY-STEP

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Algisorb™ 100% organic bone grafting material

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one grafting materials should always attempt to imitate the properties of autogenous bone. Therefore, the best choice is a natural product that is both biocompatible and immunocompatible as well as osteoconductive.

Aligsorb™, a 100% organic bone grafting material, is the first and only natural biological product on the market based on plant origin. The algae-derived product is very similar to human bone. All algae-derived (phycogenic) materials demonstrate a high specific porosity up to 1.1 cm3/g. Their unique interconnecting porous structure, a “honeycomb-like” channel system, and their specific chemistry is decisive for the high in vivo bioactivity of the phycongenic materials that results in complete bone remodeling and resorption. Histological studies show that the apatite material undergoes a mainly cellular successive bone resorption and simultaneous remodeling (creeping substitution) where the product is completely degraded and replaced by newly formed bone. A few months after augmentation, the apatite granules are incorporated into a young, newly formed vascularized bony tissue.

Letters P, A, R symbolize the three main advantages of Algisorb P for Porosity: Algisorb has a honeycomblike interconnecting porosity that provides for efficient osteoconduction and fast, new bone formation.

A for Absorption: The high absorptive pore structure of Algisorb guarantees moldability, ease of handling, and stability within the site.

R for Resorption: Histological studies of Algisorb (Ewers, et al., 1987; Ewers and Schumann 1994; Schopper, et al., 2003) report almost total resorption of the material with simultaneous substitution by new bone within 2 to 3 years. This process is commonly known as creeping substitution.

Due to the unique porosity, the high absorption capacity, the presence of an immense amount of cell chambers, and the positive resorption kinetic (which allows for future biomechanical loading of the bone), Algisorb is a true bone-conducing and regenerative material.

52 Implant practice

Clinical Case Socket grafting, socket fill in the maxilla with phycogenic algae-derived hydroxyapatite, and dental implants

Practice details Operatory number 1

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Four assistants who are crosstrained and can perform all tasks within the office

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One office manager

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Three operatories, two of which are equipped with ZEISS surgical operating microscopes and one room dedicated to the CBCT

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One dedicated sterilization room

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One large lunchroom that doubles as a conference room

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One doctor’s office

Patient: 61-year-old female

What can you tell us about your background?

Figure 1: Panorex after tooth extraction with local infection

Figure 2: Intraoperative situation 2 weeks after tooth extraction and after socket grafting with phycogenic apatite

I was born in Westchester County, New York. My father was Hungarian and worked as a technical glass blower. My mother is German and spoke very little Hungarian. As a result, I was brought up speaking English, German, and Hungarian fluently. To maintain my ability to speak all three languages, I attended a Hungarian boarding school in Germany. I then went to the Semmelweis University Faculty of Dentistry and became a dentist in Hungary before I decided to move back to the United States. To become an accredited dentist in the U.S., I had to obtain U.S. licensure, which entailed 2 additional years of dental school. I completed these years at the University of Pennsylvania 6 Endodontic practice

Figure 3: Covering with collagen membrane

Figure 4: Panorex 5 months later shows the complete filling of the alveolar defect with newly formed bone

Figure 5: Primary wound healing with a perfect mucosa level, which means perfect ridge preservation, enabling insertion of a dental implant, which was inserted 5 months later

Figure 6: Dental X-ray 1 year after socket grafting and after implant surgery

Algisorb is sold in .5ml, 1ml, and 2ml vials and is available exclusively in the United States through Osseous Technologies of America. For further information, as well as a comprehensive listing of the Osseous

Technologies of America’s (OTA), product line, please visit www.osseoustech.com, or call 866-901-5050. IP

School of Dental Medicine. At that point, I decided to pursue a career in endodontics and completed my specialty training at Penn.

After obtaining all certifications, I moved to Portland, Maine and joined a group practice, which marked the beginning of my career as an endodontist. After 20 years of group practice, I decided to venture off on my own and have finally constructed the practice that I have always envisioned, Oak Hill Endodontics.

When did you become a specialist and why?

I graduated from my endodontic program at the University of Pennsylvania in 1998. I decided to become an endodontist because I enjoy the precision work and attention to

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One office manager’s office

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TDO Software used with DEXIS™ digital radiography

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Relaxing waiting room with Wi-Fi, television, and a beverage center

he X-Guide® Dynamic 3D Navigation system is designed to elevate the surgeon’s control and precision over the entire implant process, including planning and placement. The X-Guide system utilizes the surgeon’s plan to provide turnby-turn guidance during live surgery, giving the ability to visualize precise movements of the handpiece during osteotomy and implant delivery for more exact placement — it’s like GPS for the drill.

X-Guide is: • Impressively easy • Remarkably accurate • Incredibly consistent

“The X-Guide system fills the final gap of digital dentistry. Dynamic 3D navigation allows the dentist to use all the 3D digital information at their fingertips in real-time to immediately plan and place implants.”

— Dr. Robert W. Emery, Diplomate of the American Board of Oral and Maxillofacial Surgeons

X-Nav X-Guide

to assist in precisely guiding the surgical implant. The result — the clinician can consistently achieve a more desirable functional and esthetic outcome.

plus new, patent-pending X-Point™ navigation technology — the first, single-view guidance of implant position, angle, and depth. Compatible with most cone beam 3D systems, surgeons do not have to stop at precise planning anymore — now they can place in remarkable detail as well. With the X-Guide system in the dental practice, same-day guided surgery can be a reality for more patients.

Easy navigation for better control Patent-pending X-Point technology makes it easy to look at the screen and concentrate on one dynamic focus point

Confident planning

X-Guide live navigation with CBCT cross-sections

Use the robust X-Guide implant planning software to plan all factors of the ideal implant location. Visualize the placement of virtual teeth for better esthetic planning. If using an intraoral scanner, go a step further with six simple clicks, and register the intraoral scan to plan an ideal restorative outcome with opposing teeth in occlusion.

Precise placement The X-Guide system makes it easy to be exact by providing robust treatment software

About X-Nav Technologies, LLC X-Nav Technologies is a medical device company in Lansdale, Pennsylvania, that develops surgical products for the dental market that advance patient care while improving doctor productivity.

For more information, call 267-436-0420, or visit www.x-navtech.com. IP This information was provided by X-Nav Technologies, LLC.

Volume 9 Number 3

X-Guide X-Point Target axial view

X-Guide implant plan with intraoral scan 40 Implant practice

Robust X-Guide implant planning Volume 9 Number 2

This information was provided by Osseous Technologies of America.

Volume 8 Number 3

MedMark 2017 Media Kit

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Marketing Packages Our clients have many objectives in common, so we put our best eMedia and print minds together to craft marketing packages designed to meet 4 common goals our clients express the greatest interest in: Lead Generation, Branding, Product/Service Launch, and Education.

Each package contains those marketing elements that experience and data have shown to be especially effective in achieving the goals of the corresponding package, leveraging eMedia and print to result in a comprehensive approach to serve your needs. We are proud to present these packages for your consideration, and believe them to be your best opportunity to realize the results you seek.

Lead Generation Package Our lead generation package blends eMedia and print to provide you with the coverage and repetition required to reach your audience with your persuasive messaging and credible content. As data has proven, repetition is key; seldom does a single, short-term initiative yield impressive results. It’s only through consistently reaching your audience through print and eMedia channels over a sustained period of time that you can maximize your opportunity to realize your lead generation objectives. Each package is discounted from regular rate card pricing.

Dental Sleep Practice Lead Generation Package

Endodontic Practice US Lead Generation Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

4-week eMedia Campaign with Landing Page

1

2

4-week eMedia Campaign with Landing Page

1

2

Webinar

1

2

Webinar

1

2

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

In each issue

Investment

$36,625 (a savings of 7.5%)

$67,300 (a savings of 15%)

Investment

$33,850 (a savings of 7.5%)

$62,200 (a savings of 15%)

Deposit

$20,000

$33,000

Deposit

$20,000

$33,000

Implant Practice US Lead Generation Package

Orthodontic Practice US Lead Generation Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

4-week eMedia Campaign with Landing Page

1

2

4-week eMedia Campaign with Landing Page

1

2

Webinar

1

2

Webinar

1

2

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

In each issue

Choose 1: BRC, Outsert, Tip-on

In each issue

In each issue

Investment

$43,900 (a savings of 7.5%)

$80,700 (a savings of 15%)

Investment

$43,150 (a savings of 7.5%)

$79,300 (a savings of 15%)

Deposit

$20,000

$33,000

Deposit

$20,000

$33,000

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MedMark 2017 Media Kit

Branding Package Our branding package is intended to keep you and your brand top-of-mind among your target audience, ensure that you achieve your brand positioning objectives, build brand equity, and maintain your branding advantages. While branding is a tricky science, to maximize brand value it’s essential that you maintain a sustained presence; that is a fact beyond dispute.

Recognizing that, our experts have crafted a blend of eMedia and print to accomplish these branding objectives.

Dental Sleep Practice Branding Package

Endodontic Practice US Branding Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

4-week eMedia Campaign with Landing Page or Facebook Lead Ad

1

2

4-week eMedia Campaign with Landing Page or Facebook Lead Ad

1

2

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

Corporate Profile (4 pages)

In 1 issue

In 1 issue

Corporate Profile (4 pages)

In 1 issue

In 1 issue

Investment

$33,000 (a savings of 7.5%)

$53,850 (a savings of 15%)

Investment

$30,200 (a savings of 7.5%)

$48,750 (a savings of 15%)

Deposit

$15,000

$22,000

Deposit

$15,000

$22,000

Implant Practice US Branding Package

Orthodontic Practice US Branding Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

4-week eMedia Campaign with Landing Page or Facebook Lead Ad

1

2

4-week eMedia Campaign with Landing Page or Facebook Lead Ad

1

2

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

Corporate Profile (4 pages)

In 1 issue

In 1 issue

Corporate Profile (4 pages)

In 1 issue

In 1 issue

Investment

$38,250 (a savings of 7.5%)

$63,500 (a savings of 15%)

Investment

$37,500 (a savings of 7.5%)

$62,100 (a savings of 15%)

Deposit

$15,000

$22,000

Deposit

$15,000

$22,000

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7

Marketing Packages continued Launch Package for Products and/or Services Our clients frequently introduce a new product or service to their target audiences. When doing so, those launches need to compete for attention with the other noise in the market.

You only have one chance to launch, so it has to be done right. Our professionals have crafted a package that combines eMedia and print to ensure you make the splash you need for a launch of new products or services.

Dental Sleep Practice Launch Package

Endodontic Practice US Launch Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

4-week eMedia Campaign with Landing Page

1

2

4-week eMedia Campaign with Landing Page

1

2

Webinar

1

2

Webinar

1

2

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

In 1 issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

In 1 issue

Investment

$34,400 (a savings of 7.5%)

$61,500 (a savings of 15%)

Investment

$31,600 (a savings of 7.5%)

$56,400 (a savings of 15%)

Deposit

$20,000

$33,000

Deposit

$20,000

$33,000

Implant Practice US Launch Package

Orthodontic Practice US Launch Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

4-week eMedia Campaign with Landing Page

1

2

4-week eMedia Campaign with Landing Page

1

2

Webinar

1

2

Webinar

1

2

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

1-2 pages of Editorial Content

In each issue

In each issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

In 1 issue

Choose 1: 1-page Product Profile or 1-page Q&A plus Industry News Feature

In 1 issue

In 1 issue

Investment

$39,650 (a savings of 7.5%)

$71,150 (a savings of 15%)

Investment

$38,900 (a savings of 7.5%)

$69,750 (a savings of 15%)

Deposit

$20,000

$33,000

Deposit

$20,000

$33,000

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MedMark 2017 Media Kit

Education Package Our clients have had tremendous success educating their target audiences through our eMedia and print services. Embedding promotion within the context of education is a powerful and highly effective marketing technique that builds awareness and understanding of your products and/or services in a credible, less-obviously commercial manner. Our professionals have designed an education package that includes the components that have worked wonders for our clients. We’re sure you’ll be pleased with the results.

Dental Sleep Practice Education Package

Endodontic Practice US Education Package

Marketing element

2x (Half Year)

4x (Full Year)

Marketing element

2x (Half Year)

4x (Full Year)

Webinar (CE accredited)

1

2

Webinar (CE accredited)

1

2

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

Reprints of Sponsored CE Article (6 pages)

250

500

Reprints of Sponsored CE Article (6 pages)

250

500

Investment

$34,400 (a savings of 7.5%)

$62,700 (a savings of 15%)

Investment

$31,625 (a savings of 7.5%)

$57,600 (a savings of 15%)

Deposit

$15,000

$20,000

Deposit

$15,000

$20,000

Implant Practice US Education Package

Orthodontic Practice US Education Package

Marketing element

3x (Half Year)

6x (Full Year)

Marketing element

3x (Half Year)

6x (Full Year)

Webinar (CE accredited)

1

2

Webinar (CE accredited)

1

2

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Sponsored CE Article (5-6 pages)

In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Educational Editorial (2-3 pages) In 1 issue

In 2 issues

Full page, 4-color Print Ad

In each issue

In each issue

Full page, 4-color Print Ad

In each issue

In each issue

Reprints of Sponsored CE Article (6 pages)

250

500

Reprints of Sponsored CE Article (6 pages)

250

500

Investment

$35,950 (a savings of 7.5%)

$65,550 (a savings of 15%)

Investment

$35,200 (a savings of 7.5%)

$69,800 (a savings of 15%)

Deposit

$15,000

$25,000

Deposit

$15,000

$25,000

Note: Upgrade to premium print placement is available with all packages for an additional fee.

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9

Endodontic Practice US Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US continues to attract an elite audience consisting of niche readers.

Endodontic Practice US is distributed quarterly, four times a year, to a highly targeted, national circulation of 7,500 dental specialty professionals who are influential members of the dental community. Endodontic Practice US is AGD/Pace certified, so our specialty readers are empow-ered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.

Readership Profile Endodontic Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Endodontic Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the industry. MedMark maintains an up-to-date circulation list of endodontists to achieve our high readership base in the US market.

The Power of Circulation

4

issues per year

Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Endodontic Practice US has a national circulation of 7,500 dental specialty professionals.

Endodontic Practice US Circulation

Exclusive Distribution Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

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MedMark 2017 Media Kit

2017 Endodontic Practice US Ad Rates Four Color

1x

4x

Full Page

$3,850

$3,350

2-Page Spread

$7,275

$6,175

Horizontal Half Page

$2,150

$1,850

Vertical Half Page

$2,150

$1,850

Quarter Page

$1,300

$1,050

Back Cover

-

$5,800

Inside Back Cover

-

$4,750

Departments

Inside Front Cover

-

$6,100

Clinical Articles

Cover Banner

-

$7,475

Corporate Profiles

$2,275

-

BRC

Practice Profiles Innovative Techniques Management Advice Product Profiles

Annual Editorial Calendar

Technology Reviews

Each Endodontic Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Endodontic specialty readers count on.

Continuing Education Industry News And much more...

2017 Endodontic Practice US Editorial Calendar Issue

Themes

Editorial Deadline

Ad Deadline

Spring

AAE – Technology and Trends in Endo / Implantology

1/25/2017

2/23/2017

Summer

Infection Control / Root Canal Irrigation and Obturation

4/7/2017

5/8/2017

Fall

Instrumentation / Imaging / Education

7/7/2017

8/7/2017

Oct. Digital Suppl.

Trending Products

8/25/2017

9/26/2017

Winter

Pain Management / Practice and Patient Management Software and Systems

11/3/2017

12/6/2017

Content subject to change.

Visit us at www.endopracticeus.com or contact us at 866-579-9496 with any questions.

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Implant Practice US Recognized as one of the leading implant clinical journals in the United States, Implant Practice US continues to attract an elite audience consisting of niche readers. Implant Practice US is distributed bi-monthly, six times a year, to a highly targeted, national circulation of 10,000 dental specialty professionals who are influential members of the dental community.

Implant Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.

Readership Profile Implant Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Implant Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the implant industry. MedMark maintains an up-to-date circulation list to achieve our high readership base in the US market.

The Power of Circulation

6 issues

Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Implant Practice US has a national circulation of 10,000 dental specialty professionals.

Implant Practice US Circulation

per year

Exclusive Distribution Implant Practice US is produced exclusively for implant specialists and GPs performing implant techniques. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

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MedMark 2017 Media Kit

2017 Implant Practice US Ad Rates Four Color

3x

6x

Full Page

$4,125

$3,850

2-Page Spread

$7,275

$6,450

Horizontal Half Page

$2,150

$1,850

Vertical Half Page

$2,150

$1,850

Quarter Page

$1,300

$1,050

Back Cover

-

$5,800

Inside Back Cover

-

$4,750

Departments

Inside Front Cover

-

$6,100

Clinical Articles

Cover Banner

-

$7,475

Corporate Profiles

$2,275

-

BRC

Practice Profiles Innovative Techniques Management Advice Product Profiles

Annual Editorial Calendar Each Implant Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our implant specialty readers count on.

Technology Reviews Continuing Education Industry News And much more...

2017 Implant Practice US Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline

February/March

Digital and Technology / Trending Implant Products

12/14/2016

1/12/2017

April/May

Restorations / Implant Successes and Failures

2/13/2017

3/14/2017

June/July

Dental Sleep Medicine and Airway Health / Pediatrics and Implants

4/13/2017

5/12/2017

August/September

Periodontics / Infection Control

6/12/2017

7/12/2017

October/November

Digital Workflow / Practice and Patient Management Software and Systems

8/10/2017

9/11/2017

December/January

Oral Surgery / Sedation and Pain Management

10/13/2017

11/13/2017

Content subject to change.

Visit us at www.implantpracticeus.com or contact us at 866-579-9496 with any questions.

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Orthodontic Practice US Recognized as one of the leading orthodontic clinical journals in the United States, Orthodontic Practice US continues to attract an elite audience consisting of niche readers. Orthodontic Practice US is distributed bi-monthly, six times a year, to a highly targeted, national circulation of 10,000 dental specialty professionals who are influential members of the dental community. Orthodontic Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.

Readership Profile Orthodontic Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Orthodontic Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the Orthodontic industry.

MedMark maintains an up-to-date circulation list to achieve our high readership base in the US market.

The Power of Circulation

6 issues per year

Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Orthodontic Practice US has a national circulation of 10,000 dental specialty professionals.

Orthodontic Practice US Circulation

Exclusive Distribution Orthodontic Practice US is produced exclusively for top US orthodontic specialists. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

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MedMark 2017 Media Kit

2017 Orthodontic Practice US Ad Rates Four Color

3x

6x

Full Page

$3,850

$3,500

2-Page Spread

$6,600

$6,200

Horizontal Half Page

$1,950

$1,700

Vertical Half Page

$1,950

$1,700

$925

$780

Back Cover

-

$5,800

Inside Back Cover

-

$4,750

Departments

Inside Front Cover

-

$6,100

Clinical Articles

Cover Banner

-

$7,475

$2,275

-

Quarter Page

BRC

Corporate Profiles Practice Profiles Innovative Techniques Management Advice Product Profiles

Annual Editorial Calendar

Technology Reviews

Each Orthodontic Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Orthodontic specialty readers count on.

Continuing Education Industry News And much more...

2017 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline

January/February

Education / Ortho Startup Spotlights

11/16/2016

12/19/2016

March/April

AAO — Trending Products / Technology and Imaging

1/18/2017

2/16/2017

May/June

Digital Impressions, Labs and 3D Printers / OSA, Airway and Sleep Disorders

3/17/2017

4/17/2017

July/August

Extractions and Oral Surgery / Pediatrics and Implants

5/15/2017

6/14/2017

September/October

Bracket and Alignment Systems / Retention and Whitening

7/14/2017

8/14/2017

November/December

TADs / Practice and Patient Management Software and Systems

9/13/2017

10/12/2017

Content subject to change.

Visit us at www.orthopracticeus.com or contact us at 866-579-9496 with any questions.

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MedMark eMedia Packages Website top banner

Website side banner

Multi-Platform Advertising That Works!

Our creative eMedia strategies allow you to reach a strategic market while helping you increase your marketing campaign views, impressions, and connections through various channels including: eNewsletter advertorial, social media posts, premium banner advertising, and live webinars.

337%

eMedia 1 Month Package – $4,000 Website side banner

• • •

•

One side banner ad on the website for one month One weekly eNewsletter spot (4 total) One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One comprehensive report at the end of the campaign

eMedia Webinar 1 Month Package – $7,500 • • • •

• •

One non-CE webinar One side banner ad on the website for one month One weekly eNewsletter spot (6 total) One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One comprehensive report at the end of the campaign This campaign actual run time is 6 weeks

Database growth

eMedia 6 Month Package – $24,000 • • • •

•

eMedia + Print 6 Month Package – $33,500 •

eMedia 2 Month Package – $10,000 • • eNewsletter spot

• •

• eNewsletter spot

One non-CE webinar One side banner ad on the website for two months One weekly eNewsletter spot (8 total) One weekly social media post (8 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One comprehensive report at the end of the campaign

One non-CE webinar One side banner ad on the website for six months One eNewsletter spot biweekly (12 total) One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One comprehensive report at the end of the campaign

• • • •

•

One full page print ad per issue (3 total for Implant and Orthodontic Practice US; 2 total for Endodontic Practice US) [non-premium placement] One non-CE webinar One side banner ad on the website for six months One eNewsletter spot biweekly (12 total) One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One comprehensive report at the end of the campaign

eMedia Annual Package – $36,000 Average eNewsletter Performance

25.7% eNewsletter spot

eNewsletter spot

6

%

Open Rate

Click Through Rate Bounce 2.3% Rate*

*Bounce rate is due to full Inbox or Out of Office Auto-responders

16

MedMark 2017 Media Kit

• • • •

•

One non-CE webinar One side banner ad on the website for twelve months One eNewsletter spot biweekly (26 total) One weekly social media post (52 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One comprehensive report at the end of the campaign

29

.8% growth in our

Facebook likes

Stats are publisher’s own data as of June 2016. Data based on all publications; individual publications may vary.

eMedia + Print Annual Package – $50,000 •

• • • •

•

One full page print ad per issue (6 total for Implant and Orthodontic Practice US; 4 total for Endodontic Practice US) [non-premium placement] One CE accredited webinar One exclusive top banner ad on the website for twelve months One eNewsletter spot biweekly (26 total) One social media post biweekly (26 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One comprehensive report at the end of the campaign

Lead Ad – $1,500 •

•

• •

•

•

One Step Sign Up. Lead ads make the mobile signup process easier by automatically populating contact information that people have given Facebook, like email addresses.

Versatile. Lead ads allow people to sign up for things like newsletters, price estimates, follow-up calls, ebooks and business information.

Flexible. Reach people on desktop or mobile devices Follow Up By Email. You can create custom follow up emails with a message of your choice for any lead that completes the lead form on Facebook.

Custom Audience. Lead ads can better help businesses connect with the people who want to hear from them.

Add the Lead Ad component to ANY Landing Page Campaign to supercharge your campaign with lead generation!

Landing Page Package – $7,500 Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action. A good landing page is clear, concise and holds the hands of visitors to set points. Landing page goals include getting visitors to sign up, fill out information, press buttons like “subscribe” and “share,” click-through to buy products, and simply influence brand image. Advertising efforts can be measured efficiently with carefully planned landing pages. By using tools like Google Analytics and built-in WordPress plugins, we can track the effectiveness of our campaigns. Extra benefits of landing page advertising include: 1. Higher paid placement through social media platforms 2. Higher click through rates 3. Larger room for creativity and testing 4. Immediate results 5. Instant lead generation for sales driven campaigns Lading page package includes: • Customized form with graphics and video provided by the client • Support from the eMedia team to provide feedback on layout, visuals, content and messaging to help generate results • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form • One side banner ad on the website for one month • One weekly eNewsletter spot (4 total) • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign

Social media post

eMedia Add-ons For $1,500 each, the following items can be added to your eMedia package purchase: • Upgrade Webinar to be CE accredited • Survey • Sweepstakes Promo • Upgrade Website Banner to Pop Up • Additional Website Banner Month • Additional eNewsletter Advertorial • Facebook Video Ad • Facebook Lead Ad (Add On to Landing Page Package Only) These items cannot be purchased individually.

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17

MedMark Webinars Engage your customers in conversations that last Webinars allow you to engage, inform, and influence a strategic and niche target market.

We can customize a unique webinar program for you today!

What to use a Webinar for...

• • • • •

Product demo/product launch Special event promotions Continuing education course Content teaser Panel discussion

When/where...

• •

Online event Attend from anywhere, anytime

Why...

• • • • •

Live audience engagement Trusted brand endorsement Interactive customer feedback Convenience & accessibility Lead generation

Packages starting at

How we help you engage your customers Custom Webinar Production • • • • • •

Design and build landing page for promotion and registration Script and practice run assistance with KOL Live MedMark moderator MedMark to record/pre-record Live tech support On-demand program available for 24 months

* For an additional $1,500, the Webinar can be upgraded to be CE accredited.

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MedMark 2017 Media Kit

$

7,500

Audience Recruitment • •

•

Side banner on website for six weeks One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One weekly eNewsletter promotion (6 total)

Event Analytics & Lead Generation • • • •

Emedia campaign analytics Social media shares for Google+, Facebook, and Twitter Webinar analytics Contact information from registrants/ participants

Dental Sleep Practice eMedia eMedia 1 Month Package – $4,000 • One side banner ad on the website for one month • One weekly eNewsletter spot (4 total) • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia Webinar 1 Month Package – $7,500 • One non-CE webinar • One side banner ad on the website for one month • One weekly eNewsletter spot (6 total) • One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • This campaign actual run time is 6 weeks

eMedia 2 Month Package – $10,000 • One non-CE webinar • One side banner ad on the website for two months • One weekly eNewsletter spot (8 total) • One weekly social media post (8 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia 6 Month Package – $24,000 • One non-CE webinar • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia + Print 6 Month Package – $33,500 • One full page print ad per issue (2 total) [non-premium placement] • One print editorial (1-2 pages total) • One non-CE webinar • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One social media post biweekly (12 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia + Print Semi-Annual Package – $40,000 • Two full page print ads per issue (4 total) [non-premium placement] • One print editorial per issue (2-4 pages total) • One non-CE webinar • One side banner ad on the website for six months • One eNewsletter spot biweekly (12 total) • One weekly social media post (24 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

eMedia + Print Annual Package – $55,000 • One full page print ad per issue (4 total) [non-premium placement] • One cover story print editorial (up to 4 pages total) • One print editorial per issue (4-8 pages total) • One CE accredited webinar • One exclusive top banner ad on the website for twelve months • One eNewsletter spot biweekly (26 total) • One social media post biweekly (26 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

Custom Landing Page – $7,500 • Customized form with graphics and video provided by the client • Support from the eMedia team to provide feedback on layout, visuals, content and messaging to help generate results • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form • One side banner ad on the website for one month • One weekly eNewsletter spot (4 total) • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign

eMedia Add-ons For $1,500 each, the following items can be added to your eMedia package purchase: • Upgrade Webinar to be CE accredited • Survey • Sweepstakes Promo • Upgrade Website Banner to Pop Up • Additional Website Banner Month • Additional eNewsletter Advertorial • Facebook Video Ad • Facebook Lead Ad (Add On to Landing Page Package Only) These items cannot be purchased individually.

Contact your sales rep for information about our exciting new opportunities for 2017!

MedMark 2017 Media Kit

19

Dental Sleep Practice Dear readers: There’s no horizon in sight – the field of dental sleep medicine continues to expand, with more and more dentists seeking the rewards that come with providing this therapy. Scientific studies and the market are driving recognition and expansion of oral appliance therapy as a vital part of managing sleep disordered breathing. As more dentists are trained, more physicians are able to prescribe mandibular advancement devices. Sleep quality is all over the popular press, demand for diagnostics is rising, and traditional sleep-lab/CPAP use is stabilizing. What’s growing? Home sleep testing, adjunctive therapies, and oral appliances – exactly what Dental Sleep Practice was created for! We bring practical education to dentists and their teams so more people can benefit from a great night’s sleep.

For 2017, DSP is maturing as a provider of not only basic DSM advice, but this year, we’ll have a TMD series by one of the profession’s leading experts. We’re adding a columnist to provide summaries of blog posts by high-profile educators. Readers will be looking forward to every issue to see what’s there to learn this quarter. Authors are seeking us out as the best way to get their message to the professionals putting it to work.

A big step forward will be including 2 hours of CE with every issue, for a nominal fee. This approach is popular in dental publications and having DSP able to offer it with AGD/PACE recognition allows us another incentive for readers to connect with our magazine.

I think 2017 will be a watershed year for dental sleep medicine as new technologies and new ways of practice gain solid footing – and Dental Sleep Practice magazine will be right there!

Best regards, Steve Carstensen, DDS Editor in Chief

Education Advocate ~ CE credits Whether it’s in print or digital form, our subscribers can earn 8 continuing education credits per year in Dental Sleep Practice. MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is peer reviewed and AGD/PACE Certified.

Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement 1/1/2016 to 12/31/2017 Provider ID# 356023 Continuing Education Brought to You

by Seattle Sleep Education, LLC

Readership Profile Dental Sleep Practice readers are specialty dental professionals who identify, research, and treat sleep apnea, a potentially serious sleep disorder causing breathing to frequently stop and start. Dental Sleep Practice is distributed quarterly, four times a year, to an exclusive circulation of 30,000 US dental specialty professionals exploring the growing field of Sleep Apnea.

The Power of Circulation The power of a combination of controlled and subscriber circulation allows advertisers to engage with the most qualified prospect or customer. Our ability to nurture an up-to-date circulation list provides you with the best option to achieve a high performance strategy, targeting a niche US market. Dental Sleep Practice has a national circulation of 30,000 dental specialty professionals.

20

MedMark 2017 Media Kit

Exclusive Distribution Dental Sleep Practice is produced exclusively for dentists and dental professionals exploring and treating sleep apnea disorders in the United States. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

Dental Sleep Practice Circulation

4 issues per year

2017 Dental Sleep Practice Ad Rates Four Color

1x

4x

Annual Editorial Calendar

Cover Package

N/A

$10,150

Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Editor-in-Chief, Steve Carstensen, DDS, Managing Editor, Lou Shuman, DMD, CAGS, and nationally recognized editorial advisors, focus on blending current topics, sector news, in-depth product profiles, and CE-quality articles for our Dental Sleep Practice readers.

Full Page

$5,350

$4,800

Vertical Half Page

$2,825

$2,325

Horizontal Half Page

$2,825

$2,325

Quarter Page

$1,450

$1,075

2017 Dental Sleep Practice Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline

Spring

Testing – HST, current trends in dental OSA, patient selection, and expanding the patient pool

12/21/2016

1/19/2017

Summer

AADSM/Reference Issue – Best products to start sleep practice, dental sleep basics, marketing your practice (Keeper issue for waiting rooms and referral sources)

3/29/2017

4/27/2017

Fall

ENT – Educational focus, CBCT, medications and airway health, surgery and consumer products

6/23/2017

7/25/2017

Winter

Ortho – Growth and development with emphasis in TMD and pain management

9/22/2017

10/23/2017

Content subject to change.

Visit us at www.dentalsleeppractice.com or contact us at 866-579-9496 with any questions.

MedMark 2017 Media Kit

21

Cover Banners PROMOTING EXCELLENCE IN IMPLANTOLOGY

Case study: immediate implant placement and temporization Dr. Leon Pariente

Changing paradigms in implant dentistry Dr. Ashok Sethi

OUR WORLD IS NOT FLAT NEITHER IS THE

Dr. Bart W. Silverman

Company spotlight

ANATOMY OF YOUR

Case planning to final restoration of a congenitally missing mandibular left second premolar

IMPLANT PATIENTS

N IN AD 0515

June/July 2016 – Vol 9 No 3

Luman Dental, LLC

Practice profile Dr. Tigran Khachatryan

Leverage the ultimate position on our cover and generate brand equity through a lasting impression! The best place to advertise, integrate, and engage with your strategic target market is on the cover of our niche publications. Templates and dimension details are available upon request. Our premier cover marketing banner package includes: • Introduction letter • Premium front cover banner position (cover banner is 1.15” x 11.7”) • Receive a full-page ad with banner purchase

Cover Tip-on Card

TM

OsseoSpeed Profile EV

—It’s time to challenge

conventional thinking

PAYING SUBSCRIBERS EARN CONTINUING EDUCATION CREDITS PER YEAR!

24

Cover tip-ons position your message front and center to obtain maximum exposure. This is a one or two-sided marketing card that is attached to the outside of one of our leading publications

www.dentsplyimplants.com

Belly Bands Bands are ideal for building brand awareness with your logo and promoting special announcements at trade shows and special events. A belly band wraps around the entire publication and must be removed before reading.

Perf

Enter to Win A NOMAD Pro 2!

Enter Here For A Chance To Win!* Check all that apply. Complete and return to enter. © YES! Enter me to win a NOMAD Pro 2™ Portable X-Ray © YES! I want to schedule an in-office NOMAD Pro 2 demo

Business Reply Cards

© YES! I would like to receive product literature about NOMAD Pro 2 Practice or Doctor's Name:

I want to learn more about:

Street Address:

Digital Intraoral Sensor

Increase leads and generate responses via a business reply card (BRC).

Customize your message to a strategic niche market and evaluate all responses returned directly to you.

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E-mail:

Phone:

Specialty:

No. of Operations:

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ES © NO Do you currently own a NOMAD? © Y

Other:

Call toll-free 1-866-340-5522 | www.trynomad.com NOMAD is a registered trademark of Aribex, Inc. *By completing and submitting this card, I give NOMAD permission to contact me using the information provided above. I understand that no purchase is necessary to participate in this sweepstakes promotion and I do not have to submit to a sales presentation. Sweepstakes runs from July 1, 2014 until close of business July 31, 2015. Drawing will be held on or about September 15, 2015. Retail value of prize is $7,995. Please visit ‘http://nomad.gendex.com/terms-conditions’ for complete terms and conditions. Open to US practicing dentists only. Void where prohibited.

NOMAD_Medmark_Endo_Win_NOMAD_BRC_Jan_Feb.indd 1

1/15/15 9:58 AM

FRONT

Perf

Gatefold Covers

clinical articles • management advice • practice profiles • technology reviews

LET’S REDEFINE IMAGING

May/June 2015 – Vol 8 No 3

PROMOTING

EXCELLENCE

IN

Demand the readers’ attention from the moment they open one of our clinical publications. Position your advertising message and be the first to engage through a spread that folds out from the inside front cover.

Is Your Practice State of the Art?

ENDODONTICS

The thick slice technique: a virtual periapical radiograph Dr. Richard S. Kahan

A case featuring Mani Silk

Dr. Rich Mounce

Inserts

Surface of a root canal cleaned with conventional endodontic instruments (8000x magnification)

A new paradigm in endodontics

Stop the pages from turning with a high impact, thicker paper stock full-page insert. An insert captures the attention of readers and affords you the added flexibility of producing a piece on unique paper stock. Increase leads and generate responses by incorporating a business reply card (BRC) as part of the insert.

An interview with Joseph Maggio, DDS

NEW CS 8100 3D CBCT

Conventional root canal therapies offer conventional results.

Optimal office design and planning with ASI

• Compact, lightweight design fits virtually any practice.

• Four selectable fields of view cover daily diagnostics.

• Precise, high-resolution 3D scans (75 µm) facilitate more-accurate diagnoses.

For cleaning that’s truly State of the Art, endodontists are turning to breakthrough Multisonic Ultracleaning™ technology. It’s sound science—and visionary thinking— engineered to reinvent the art of endodontics.

Practice profile

Dr. Allen Ali Nasseh

NEW RVG 6200 SENSOR • Endo, perio and dentin-enamel filters for more-accurate diagnoses.

• Always-active sensor provides a simplified workflow: Position. Expose. View.

• Provides high-resolution, film-quality digital images.

May/June 2015 – Vol 8 No 3

N.

clinical articles • management advice • practice profiles • technology reviews

Endodontic Practice US

NG.

D.

Special Advertising Services

Transform Your Endodontic Practice. See Inside.

PAYING SUBSCRIBERS EARN 24 CONTINUING EDUCATION CREDITS PER YEAR!

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Premium Placement

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STERILE

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Electropolished Scan code for a detailed product tutorial.

Patented Booster Tip

By Your Side in Dentistry

DENTAL INSTRUMENTATION

TEST DRIVE ESX™ TODAY! Submit this card to receive a FREE PACK of ESX files.

Name Address Phone Offer expires 12/31/14. Limit 1per dentist while supplies last

To order call 800.841.4522 or fax 888.610.1937.

BrasselerUSA.com ©2014 Brasseler USA. All rights reserved.

22

Polybags/Outserts

Obtain a paramount position with your message packaged with one of our leading clinical publications. Your brand message will be placed in a clear plastic bag and will be the first piece touched by our dental specialist readers.

WHEN PERFORMANCE MATTERS, CHOOSE...

Patented ACP™ Asymmetric Flute Design

4/2/15 10:47 AM

DENTAL INSTRUMENTATION B-4244-EP-11.14

MedMark 2017 Media Kit

Premium placement options provide your ads proprietary positioning allowing you to gain primary positions throughout our print and digital issues. Premium placement options enable you to reserve ad space near the most distinguished editorial.

Production Calendar 2017 Endodontic Practice US Editorial Calendar Issue

Themes

Editorial Due

Ad Due

Shows

Spring

AAE – Technology and Trends in Endo / Implantology

1/25/2017

2/23/2017

AAE, CDA S

Summer

Infection Control / Root Canal Irrigation and Obturation

4/7/2017

5/8/2017

CDA N

Fall

Instrumentation / Imaging / Education

7/7/2017

8/7/2017

ADA, GNY

Digital Suppl.

Trending Products

8/25/2017

9/26/2017

Winter

Pain Management / Practice and Patient Management Software and Systems

11/3/2017

12/6/2017

2017 Implant Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Feb/March

Digital and Technology / Trending Implant Products

12/14/2016

1/12/2017

AO, Chicago MW

April/May

Restorations / Implant Successes and Failures

2/13/2017

3/14/2017

CDA S

June/July

Dental Sleep Medicine and Airway Health / Pediatrics and Implants

4/13/2017

5/12/2017

Aug/Sept

Periodontics / Infection Control

6/12/2017

7/12/2017

CDA N, AAP, AAOMS

Oct/Nov

Digital Workflow / Practice and Patient Management Software and Systems

8/10/2017

9/11/2017

AAID, ADA, GNY, AAOMS W

Dec/Jan

Oral Surgery / Sedation and Pain Management

10/13/2017

11/13/2017

ICOI W

2017 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Jan/Feb

Education / Ortho Startup Spotlights

11/16/2016

12/19/2016

Ortho World, AAO W, Damon, Chicago MW

March/April

AAO — Trending Products / Technology and Imaging

1/18/2017

2/16/2017

AAO, CDA S

May/June

Digital Impressions, Labs and 3D Printers / OSA, Airway and Sleep Disorders

3/17/2017

4/17/2017

July/Aug

Extractions and Oral Surgery / Pediatrics and Implants

5/15/2017

6/14/2017

CDA N

Sept/Oct

Bracket and Alignment Systems / Retention and Whitening

7/14/2017

8/14/2017

ADA

Nov/Dec

TADs / Practice and Patient Management Software and Systems

9/13/2017

10/12/2017

GNY

2017 Dental Sleep Practice Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Testing – HST, current trends in dental OSA, patient selection, and expanding the patient pool

12/21/2016

1/19/2017

AASM, CDA S, Chicago MW

Spring Summer

AADSM/Reference Issue – Best products to start sleep practice, dental sleep basics, marketing your practice (Keeper issue for waiting rooms/referral sources)

3/29/2017

4/27/2017

AADSM

Fall

ENT – Educational focus, CBCT, medications and airway health, surgery and consumer products

6/23/2017

7/25/2017

CDA N, ADA

Winter

Ortho – Growth and development with emphasis in TMD and pain management

9/22/2017

10/23/2017

GNY

Content subject to change.

MedMark 2017 Media Kit

23

Reprint Offerings Reprints of a Case Study, Product Profile, or Corporate Spotlight offer costeffective opportunities to stand out and make a lasting impression. You can extend the value of your marketing efforts and increase your exposure with high quality 4-color reprints that can differentiate your products, technologies, and services.

Build Your Brand Campaign or Endorse a Practice with Reprints • • • • • •

Use reprints as a marketing brochure Include reprints with sales proposals Use in a direct mail campaign to build brand impressions Use as a publicity tool Distribute at dental trade shows, demos, and seminars Display in practice and partner locations

Reprint Specifications • All reprints are printed in 4-color • Stunning finish • Available in 1-, 2-, 4-, 6- or 8-page formats

Pages

Quantity

Cost*

2

500

$900

2

1,000

$1,320

2

2,500

$1,800

4

500

$1,500

4

1,000

$1,920

4

2,500

$2,880

4

5,000

$3,500

6

500

$1,375

6

1,000

$2,250

6

2,500

$2,875

8

500

$1,675

8

1,000

$2,550

* Please note cost of shipping is not included and will be added to the final purchase price.

24

MedMark 2017 Media Kit

Advertising Specifications Ad and insert rates are per insertion. All options are available in our leading niche publications including, Implant Practice US, Endodontic Practice US, Orthodontic Practice US, and Dental Sleep Practice. Please contact a MedMark account executive at 866-579-9496 for advertising and materials closing deadlines and for any additional questions.

Practice US Ad Specifications 2-Page Spread

Width

Height

Bleed

18.25"

11.95"

Trim

18"

11.7"

Print Advertisement Specs & Sizes:

Live Area

17"

10.7"

• Publication size 9" x 11.7" for Endodontic, Implant, and Orthodontic Practice US (See Red Chart) • Publication size 8.375" x 10.875" for Dental Sleep Practice (See Blue Chart) • All live copy must be kept .375" from all sides • Allow .5" safety at gutter for spreads • Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image • Ads should be supplied in 4-Color CMYK Process: no RGB or PMS • PDF-distilled at press quality • All images saved as JPG or TIFF, CMYK color format at 300 dpi • Rich blacks should not exceed C:30 M:25 Y:25 K:100 for images and graphics • All text should be a flat black C:0 M:0 Y:0 K:100 • Adobe Illustrator fonts outlined • Adobe InDesign – packaged with fonts and all files • We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above

Full Page

Width

Height

9.25"

11.95"

Trim

9"

11.7"

Live Area/No Bleed

8"

10.7"

Width

Height

3.8"

10.7"

8"

5.35"

Width

Height

Vertical

3.8"

5.35"

BRC

Width

Height

Vertical

6.75"

4.25"

Width

Height

Large

7"

5"

Medium

6"

4.25"

Please email ad materials to Amanda Culver at amanda@medmarkaz.com.

Live Area

Full Page

Trim Bleed

LEADING THE INDUSTRY IN TARGETING THE NICHE SPECIALTIES OF DENTISTRY

Bleed

Half Page Vertical Horizontal

Quarter Page

Cover Tip-on

Dental Sleep Practice Ad Specifications 2-Page Spread

Width

Height

17"

11.125"

Trim

16.75"

10.875"

Live Area

15.75"

9.875"

Full Page

Width

Height

Bleed

8.625"

11.125"

Trim

8.375"

10.875"

Live Area/No Bleed

7.375"

9.875"

Half Page

Width

Height

Vertical

3.58"

9.875"

Horizontal

7.375"

4.875"

Quarter Page

Width

Height

3.58"

4.875"

Bleed

Vertical LEADING THE INDUSTRY IN TARGETING THE NICHE SPECIALTIES OF DENTISTRY

MedMark 2017 Media Kit

25

MedMark eMedia Specs Horizontal eNewsletter Ad Image Guidelines • Recommended size of 600 x 500 pixels • Will appear at 300 x 250 pixels • We recommend you limit the amount of text on your image to generate best click through rates.

• Your image will appear at 300 x 250 pixels so any small text will not be legible.

Text Guidelines • Headline text is 22 characters maximum • Description text is 98 characters maximum • Button/Link text is 13 characters maximum

Vertical eNewsletter Ad

eNewsletter Ad Best Practices Images – Use bright product imagery to grab the attention of potential customers. You will want to create a visual representation of the words in your ad to get more people to click on the image to send them to your website.

Content/Copy – Make sure your content has a clear “call-to-action” to encourage people to click on your ad.

Think of this as a teaser text to get people to click on the “Learn More” button.

Image Guidelines • Recommended size of 550 x 300 pixels • Will appear at 275 x 150 pixels • We recommend you limit the amount of text on your image to generate best click through rates.

• Your image will appear at 275 x 150 pixels so any small text will not be legible.

Text Guidelines • Description text is 100 characters maximum • Button/Link Text is 13 characters maximum

Event eNewsletter Ad Image Guidelines • Recommended size of 550 x 300 pixels • Will appear at 170 x 90 pixels • We recommend you limit the amount of text on your image to generate best click through rates.

• Your image will appear at 170 x 90 pixels so any small text will not be legible.

Text Guidelines • Description text is 100 characters maximum • Button/Link Text is 13 characters maximum

Website Banners Top Banner • Banner size is 820 x 100 pixels • Include a call-to-action Square Side Banner • Banner size is 280 x 280 pixels • Include a call-to-action Rectangle Side Banner • Banner size is 280 x 460 pixels • Include a call-to-action

26

MedMark 2017 Media Kit

Social Media Posts Image Guidelines • Facebook and Google+ Image Size: 1200 x 627 pixels • LinkedIn Image Size: thumbnail will appear at 180 x 100 pixels • Twitter Image Size: 1024 x 512 pixels • We recommend you limit the amount of text on your image to generate best click through rates.

• In order for us to “boost” your Facebook post, Facebook images cannot have text that takes up more than 20% of the image. Use this tool to help you: https://www.facebook.com/ads/tools/ text_overlay • Provide a different image for each week of your campaign. We do not recommend running the same post every week. Lifestyle images, clear product images, people using the product, videos and testimonials perform very well on social media.

Text Guidelines • Facebook, LinkedIn and Google+ recommended character limit: 150 characters • Twitter character limit: 117 (when providing only link with post and no image) and 93 when providing link and image with post • Make sure there is always a clear call-toaction in your text

Facebook Best Practices Images – Use attractive lifestyle photos, bright product imagery or videos to grab the attention of potential customers. Create a visual representation of the words in your post.

Always refresh your ad creative every week for the best performance. When everyone in your target audience has already seen your ad many times, it becomes more expensive to achieve desirable results.

Content/Copy – The perfect posting length is right around 100 characters. If your character count is too long, people may lose interest. Also, content with strong messages or experience have more impact.

Call to Action – Include a call to action and tell your customers what you want them to do.

Be Sure to “Like” & “Follow” Us Endodontic Practice Social Media Sites: https://www.facebook.com/ EndodonticPracticeUS https://plus.google.com/+Endopracticeus https://www.linkedin.com/company/ endodontic-practice-us https://twitter.com/endopracticeus Orthodontic Practice Social Media Sites: https://www.facebook.com/ OrthodonticPracticeUS https://plus.google. com/+Orthopracticeus/posts https://www.linkedin.com/company/ orthodontic-practice-us https://twitter.com/orthopracticeus Implant Practice US Social Media Sites: https://www.facebook.com/ ImplantPractice https://plus.google. com/+Implantpracticeus https://www.linkedin.com/company/ implant-practice-us https://twitter.com/implantpractice Dental Sleep Practice Social Media Sites: https://www.facebook.com/ dentalsleeppractice https://plus.google. com/+Dentalsleeppractice https://www.linkedin.com/company/ dental-sleep-practice https://twitter.com/dentalsleepmag

Please email eMedia materials to michellekang@medmarkaz.com.

All materials are due 2 weeks prior to your campaign start date.

MedMark 2017 Media Kit

27

Team MedMark Lisa Moler | CEO/Publisher lmoler@medmarkaz.com Alan Lobock | General Manager alobock@medmarkaz.com Mali Schantz-Feld | Managing Editor mali@medmarkaz.com Betty Romanek | Assistant Editor betty@medmarkaz.com Dr. Steve Carstensen | DSP Editor stevec@medmarkaz.com Donna Aly | National Account Manager daly@medmarkaz.com Celeste Scarfi-Tellez National Account Manager celeste@medmarkaz.com

15720 N. Greenway Hayden Loop, Suite 9 Scottsdale, AZ 85260

Adrienne Good Manager – Client Services/Sales Support agood@medmarkaz.com

480-621-8955 | 866-579-9496 Fax: 480-629-4002 www.medmarkaz.com

Amanda Culver Creative Director/Production Manager amanda@medmarkaz.com Amzi Marsh | eMedia Director amzi@medmarkaz.com Michelle Kang | E-media Project Coordinator michellekang@medmarkaz.com Anne Watson-Barber | Website Manager anne@medmarkaz.com Theresa Jones | Front Office Manager tjones@medmarkaz.com