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Marken, Menschen und mögliche Verhaltensweisen
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Vorarlberger sind heimischen Marken treu
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1.Platz
2.Platz
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Kennen ist nicht gleich Bekanntheit
Die bekanntesten Vorarlberger Marken
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Sympathiewerte der Vorarlberger Marken
Die Markenaufsteiger sind „Fohrenburger“ und „Ländle Produkte“
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Was macht der „Teuro“?
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Die Marke wird immer wichtiger
„Kleider machen Leute“
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Nahversorgung bleibt ein mehrheitlicher Wunsch der Konsumenten
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Qualitätsunterschiede zwischen Marken und No-Name-Produkten
„Da schau ich drauf beim Einkauf“
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Sich erst informieren, dann kaufen
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Internet nimmt als Informationsquelle enorm zu
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