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MEDI CAL SPAS

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MEDI CAL SPAS

PAMPERING WITH A PURPOSE ROCHESTER NY PLASTIC SURGEONS TEAM UP TO DELIVER HIGH-TECH MEDICAL SPA TREATMENTS BY CAROL PHILLIPS

973 East Avenue Rochester, NY14607 phone 585.244.1010 fax 585.271.4786 Qmedspa.com Quatela.com

According to Dr. Quatela, a genuine medical spa must: Deliver medicalgrade services in a spa setting.

Be supervised by one or more involved physicians. ■

Offer progressive, rather than aggressive therapies

Make definitive promises and provide measurable results. ■

Prescribe medical-grade (prescription) home care products. ■

Forget Manhattan. Residents of the Greater Rochester Area no longer have to drive hours to receive topnotch medical spa services. The Lindsay House Center for Cosmetic and Reconstructive Surgery has recently opened Q the Medical Spa at Lindsay House within its facility that also includes Quatela Center for Plastic Surgery; Lindsay House Surgery Center; and Hair Restoration Institute. Occupying the third floor of this spacious 1878 Victorian and Gothic mansion, Q the Medical Spa is a warm, inviting retreat for men and women where beautiful things happen instantly and with long term benefits. THE FUTURE OF SKIN CARE HAS ARRIVED Medical spas have only been on the aesthetic map since the late 1990s. Rapidly growing in both popularity and sophistication, a bona fide medical spa differs from a typical day spa- or a medical spa wannabe for that matter--by offering aesthetic therapies that require the supervision of a DR. VITO QUATELA physician. According to Vito C. Quatela, MD a board certified facial plastic surgeon and founder of Q the Medical Spa, "More men and women are taking advantage of our medical spa to dramatically improve the appearance of their skin without having surgery, pre-and post-operatively to ensure the best possible outcomes, and to maintain surgical results." Q the Medical Spa-the most state-of-the-art facility of its kind in Upstate New York--is raising the bar in this swiftly emerging medical field by providing a relaxing and peaceful haven where patients are treated to "high touch" treatments, as well as the

most sophisticated skin care therapies currently available to physicians. Because Q the Medical Spa is part of a genuine medical facility, patients have the added assurance of medically-trained estheticians (trained and certified by Q the Medical Spa) and registered nurses performing all medicalbased skin care therapies! 20/20 SPA VISION Q the Medical Spa is the brainchild of Dr. Vito Quatela, a renowned surgeon specializing in facial plastic surgery, and a highly regarded spa visionary in both medical and aesthetic circles. His interest in aesthetic skin care began 18 years ago when he started offering facials to improve the smoothness and texture of his patients' skin. "I have always felt that it was important to treat the health and appearance of the skin," says Dr. Quatela. "Otherwise, even the most elegant surgical procedure can fall short of its potential."

CREATING AN AUTHENTIC EXPERIENCE Dr. Quatela's vision to combine skin care and non-surgical rejuvenation in a relaxing, elegant setting has recently come to fruition with Q the Medical Spa, a magnificent 3000-square-foot facility that is supervised by Dr. Quatela and his partner, William Koenig, MD, board certified plastic surgeon. Joan Lucas, RN, the highly qualified Director of Q the Medical Spa, combines her many years of advanced clinical nursing with a deep sense of nurturing to ensure that every therapy-whether it is a deep tissue massage or laser hair removal--delivers as promised, including a very spa-like experience.

TREAT THE BODY, NURTURING THE MIND & SPIRIT "Our goal is to effectively treat the body, while nurturing the mind and spirit," notes Dr. Quatela. "We offer patient experiences on a par with the finest day spas, while also delivering many services that can only be done in a bona fide medical setting. We use our medical spa to reduce patient down time after medical procedures, provide a greater measure of comfort, and ensure better results.”

”Our medical spa is also strongly focused on providing progressive, rather than aggressive therapies to both maintain and dramatically improve the skin’s appearance.” ONE STEP AT A TIME "In this regard, our "Ladder" approach to patient care is integral to our programs," continues Dr. Quatela. "The first rung of the ladder is always home care; the second rung may be a light chemical peel. It is only when patients reach the top of the ladder that surgery is recommended. Depending on their desired results, patients may be at the top of the ladder the first time they visit our facility, or be able to delay surgery for years through better skin care practices and medical spa therapies." ENTERING THE SLOW LANE True to the spa spirit-and worlds apart from the medical practice that is just a few stair steps away-Q the Medical Spa encourages patients to leave their cares behind for a few hours and focus on their own needs. Visually soothing, the spa decor is a slice of pastel paradise, having been swathed in a pale peach color-with the slightest hint of pink-that makes the complexion look glowing.

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There are ornate fireplaces, high ceilings and arched entryways that embrace the beauty of an elegant past. New interior elements have been added according to feng shui concepts - the Chinese art of placement-to create a positive flow of energy throughout the space. Water walls and water treatments embrace the true spirit of spa, and several skylights allow generous amounts of natural light to illuminate the interior. One other heavenly note: Cell phone use is not permitted anywhere in the medical spa! THERAPEUTIC PLEASURES Besides its allure as a beautiful oasis in the midst of this bustling city, Q the Medical Spa offers nutritive (non-medical) facials, pampering massages and aqua therapies featuring leisurelyalbeit therapeutic--soaks in a high-tech tub with 250 pulsating jets and nutrient-infused water that is illuminated with a rainbow of therapeutic colors. To date, pleasure seekers are showing a particular fondness for the Essential Meltdown and Soak Scape aqua therapies, Stress Buster Massage and the Five Elemental Facial based on traditional Chinese medicine.

PLUNGE INTO A TRULY UNFORGETTABLE EXPERIENCE WITH 250 JETS

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MEDI CAL SPAS

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MEDI CAL SPAS

DELIVERING SCIENTIFICALLY MEASURABLE RESULTS COMPUTERIZED SKIN ANALYSIS Despite these highly pleasurable services, though, this medical spa's most stellar offerings involve the latest cutting-edge medical/cosmetic treatments with clinically proven results. Even skin care analysis is cutting-edge at Q the Medical Spa, with therapists frequently foregoing the use of a traditional Woods lamp in favor of a Visia™ Skin Complexion Analysis.

Spa also carries multiple skincare brands, including medical-grade lines that can only be prescribed by a physician.

Laser hair removal Non-surgical corrective facials  Microdermabrasion  Corrective peels  Photorejuvenation  Botox  Dermal fillers  Endermologie 

reduce the appearance of fine lines and wrinkles, Q the Medical Spa quite often combines a nutritive facial or Intense Pulse Light (IPL) facial to improve the texture or appearance of the skin, along with Botox™ and/or a variety of dermal fillers that can instantly correct wrinkles by as much as 100 percent!

Because this state-of-the-art machine also clearly identifies specific types of damage in the skin-sun damage or severe dehydration, for instance--our medical therapists can accurately prescribe a treatment program and home care regimen that targets specific conditions, and even help circumvent visible damage to the skin.

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"We also use the Visia to accurately measure the improvement in the skin midway and after a series of therapies." To ensure the best outcome for patients, Dr. Quatela relates that Q the Medical

Q THE MEDICAL SPA OFFERS SKINCARE TREATMENTS WITH A MEDICAL TWIST: 

"Unlike day spas, our goal is to always deliver scientifically measurable results, says Dr. Quatela. We use the Visia to analyze the skin because it represents the latest in computerized diagnostic Q THE MEDICAL SPA OFFERS PRODUCTS OBAGI, MD FORTE, PHYTOBIODERMIE, JACK BLACK, equipment. It can help save the skin from rapid PCA SKIN™ CLINICAL CARE, JANE IREDALE MAKEUP aging by accurately diagnosing adverse conditions CUTTING EDGE BEAUTY that may not show on the surface of the skin for While day spas typically rely on ultra-hydrating another ten years.” services and even sticky honey treatments to help

VISIA SKIN CONSULTATION WITH PATIENT

DIAGNOSING ADVERSE CONDITIONS

Q the Medical Spa also offers laser hair removal; Photoderm™ (IPL) facials to even out the complexion, treat surface capillaries, and enhance the overall quality of the skin; sclerotherapy (vein treatments) on the face and body; as well as Endermologie™ to smooth out the appearance of dimpling caused by cellulite. Medical-grade microdermabrasion is also offered on a series basis. Q the Medical Spa uses a crystal-less system, making it far healthier for both practitioner and patient. Cosmetic and medical chemical peels are also sought-after services. Intense Programs-a series of appointments that involve a medley of different treatments-bring about the best possible results without having surgery.

According to medical spa director Joan Lucas, "Our medical spa allows patients to combine

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instance, lymphatic drainage (a very light, specialized massage) is performed to reduce swelling and speed up the healing process. A shoulder massage is often done a few days after a breast augmentation procedure to help reduce the tension in this area, as well as to relax the patient. After a prescribed amount of time, liposuction patients may also opt to have a few Endermologie treatments (the only cellulite treatment approved by the FDA) to create an ultra-smooth result. "Most cosmetic surgery patients cannot shampoo their hair, or take a shower for the first few days following surgery," adds Dr. Quatela. "On the third day after many surgeries, patients can come to our facility and have their hair washed, their shoulders massaged, and receive a comprehensive lesson in camouflage makeup so they can go about their daily activities with confidence. We generally include three spa visits with most of our plastic surgeries. The difference these spa visits make in how good our patients feel about themselves, and their entire surgical experience, is amazing."

pampering and medical treatments in a wonderful setting. Patients can have an IPL facial (photorejuvenation) to treat rosacea or uneven skin tones (including brown spots or melasma), followed by a leisurely soak in our hydrotherapy tub. Men frequently have a laser hair removal session along with a corrective-and relaxing-facial that may include a light chemical peel to make their skin look more clear and healthy. We also offer infrared sauna sessions to warm the muscles before doing deep tissue work, a therapy that's excellent for week-end warriors who have overdone it on the playing field." Plastic surgery patients are also given the royal (and therapeutic) advantage of having pre- and post-operative spa treatments. After a facelift, for

POST-OP MAKEUP LESSON Qmedspa.com


MEDI CAL SPAS

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MEDI CAL SPAS

TAILORING PATIENT’S SKIN CONDITION TOP REQUESTED TREATMENTS AT Q THE MEDICAL SPA!

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1. Injectables (Botox™, collagen, and Hylaform™) to temporarily reduce, and often eliminate wrinkles. Dynamic wrinkles are caused by contractions of the delicate underlying facial muscles every time you smile, laugh and frown. Over time, these emotions form deeper lines and wrinkles. While patients may have earned every one of their expression lines, they don't have to show them anymore. Patients choose from: ■ BOTOX™ is a simple and safe procedure where a very small amount of product is injected precisely into targeted locations on the face, blocking the nerve impulse to the muscle under the skin in the treated area. ■ Hylaform™ is a new FDA-approved dermal (skin) filler made from a highly purified form of hyaluronic acid that mimics the effects of natural hyaluronic acid. When injected below the surface of the skin, Hylaform adds volume to the skin, smoothing unwanted lines and wrinkles. Just think, in less than an hour, patients can say goodbye to unwanted lines and wrinkles like the smile lines that appear between the nose and mouth, or the marionette lines that turn down the corners of your mouth ■ Collagen Replacement Therapy™ This treatment replenishes the skin's collagen layer, smoothing lines and wrinkles, plumping up lips and adding definition to lip borders.

■ Restylane™ is a safe and natural cosmetic dermal filler that restores volume and fullness to the skin to correct facial wrinkles and folds. Results are immediate and generally last three to six months. Commonly treated areas include smile lines, vertical lip lines, and shallow acne scars. 2. Laser Hair Removal is used to permanently reduce unwanted hair in all areas of the face and body. Lasers have been used for many years for a variety of medical cosmetic procedures including treatment of facial and leg veins, age spots and rejuvenating the skin on the face. The GentleLASE™ System, a revolutionary long-pulse high energy alexandrite laser emits a gentle beam of light that passes through the skin to the hair follicle where it is absorbed. The laser energy is transformed into heat, which destroys the hair follicle leaving the surrounding skin unaffected. The skin is further protected during treatment by a Dynamic Cooling Device™ where cryogen is sprayed onto the skin cooling the upper layers and providing patients with increased comfort. The GentleLASE™ selectivity helps to protect the skin, while effectively treating the unwanted hair.

RESTORING COLOR TO THE SKIN TOP REQUESTED TREATMENTS AT Q THE MEDICAL SPA! (CONTINUED)

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4. Photorejuvenation to improve skin tone, eliminate blotchiness and discoloration, and address surface capillaries.

3. Corrective Skin Care treatments, including light chemical peels and/or microdermabrasion, to address aging skin, pigmentary changes (sun damage, brown spots, etc.) and mild acne. The esthetic team At Q the Medical Spa always starts each corrective skin Care Treatment session with a thorough skin analysis with the licensed estheticians. Together with the patient they outline the ideal peel program. This can include a combination of sessions including glycolic, lactic and TCA peels, sensitive skin correction, the famous Obagi Blue Peel™, oxygenating facials or detox treatments. Q the Medical Spa uses a crystal-less microdermabrasion system that gently removes the outer most layer of skin leaving it supple and vibrant. New Apeel™/Diamondtone removes this layer of skin by polishing it with a diamond cut wand and vacuuming the dead skin in a controlled manner. Removing the dead skin leaves a smoother surface and promotes new cell growth. This treatment is concluded with the application of a soothing mask. Face, neck, décolletage, or hands may be treated.

Intense Pulsed Light technology is a treatment breakthrough that will correct/improve a variety of skin conditions, such as rosacea, broken capillaries, unsightly veins, reddened scars and photoaging due to sun damage. The approach is gradual, with noticeable results achieved over several treatment sessions. Photorejuvenation is a safe, non-invasive solution that is tailored to the patient’s skin condition and skin type, providing superior cosmetic results. There is virtually no recovery period needed. Receiving treatment can be compared to the sensation of a small rubber band gently snapping against the skin. Photorejuvenation effectively eliminates signs of aging by restoring an even hue/color to the skin, dramatically improving the overall appearance.

MEN AND MEDICAL SPAS After years of serving a mostly female clientele, medical spas are experiencing an infusion of male patients, and they are not just limited to metrosexuals who love to cultivate their feminine side. Q the Medical Spa is at the forefront of this prolific trend, with men now representing a full 29-percent of its patient database. "Men are not just signing up for deep tissue massages," says Joan Lucas, RN, Director of Q the Medical Spa. "It is very common for our male patients to have facials and aqua therapies, as well as a host of medical-grade services. What are the most requested medical spa services among men? "It is definitely laser hair removal, followed by deep tissue massages and corrective facials," says Lucas. "This is not surprising, considering the number of men who are competing in a very young workforce, who want to look more attractive to the opposite sex, and stave off lines and wrinkles for as long as possible."

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MEDI CAL SPAS

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Q THE MEDICAL SPA AT LINDSAY HOUSE

A BEAUTIFUL PIECE OF HISTORY The Lindsay House is a Victorian and Gothic mansion that was built in 1878 when elegance and civility ruled the day. This historic building is now home to the Lindsay House Center for Cosmetic and Reconstructive Surgery that includes four Centers of Excellence: Q the Medical Spa at Lindsay House; Quatela Center for Plastic Surgery; Lindsay House Surgery Center and Hair Restoration Institute. Patients are not the only thing to undergo reconstruction. Dr. Quatela performed a complete historical restoration on the House and Gardens. In order to maintain the integrity of the grounds the entire gardens had to be transplanted to a nursery during construction. After completion the design team had to reconstruct the original 1800’s traditional English garden.

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LINDSAY HOUSE WAS FEATURED ON HGTV’S - RESTORE AMERICA SHOW.

Dr. Vito Quatela, Founder of Q the Medical Spa  

ROCHESTER NY PLASTIC SURGEONS TEAM UP TO DELIVER HIGH-TECH MEDICAL SPA TREATMENTS

Dr. Vito Quatela, Founder of Q the Medical Spa  

ROCHESTER NY PLASTIC SURGEONS TEAM UP TO DELIVER HIGH-TECH MEDICAL SPA TREATMENTS