Open rate

Loose Inserts

Size Recommendations

• Max trim size: 280 x 200 • Min trim size: 148 x 105 { We can carry A4 (297 x 210) but warn the item will not arrive in the best shape, the corners will be battered in the bag. • A5 (148 x 210) or A4 folded to A5 is ok.

Stock Recommendations

• 2pp min 115gsm, max 250gsm • 4pp min 90gsm, max 200gsm • 6pp min 80gsm, max 150gsm • 8pp+ min 60gsm, max 115gsm

Folded Inserts

• Insert must be roll folded, we cannot carry any inserts with a ‘Z’ (or concertina fold). • Loose onsert costs do not include printing. Contact production for available dates, print quotes & insert delivery labels.

6pp Roll-fold 2pp Single Leaflet Sadle Stitched Onset Z-fold

Advertorial Guidelines

• There is no additional media fee for advertisments supplied in Advertorial style.

• Sizes available are Double page spread (DPS), Full page (FP) and Half page only.

• The words ‘ADVERTORIAL’ or ‘ADVERTISEMENT’ must be clearly identified at the top of the page in a minumum font size of 14 points.

• Do not use The Medical Republic house fonts, which are Gotham and Capitolium.

• If the artwork extends across a double-page spread, the words ‘ADVERTORIAL’ or

‘ADVERTISEMENT’ must appear on both pages.

• All advertorials and disease-awareness advertisements must be clearly and immediately recognizable. Readers must be able to make a clear distinction between advertising material and editorial content. All existing industry guidelines and codes of practice apply.

• Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements. https://medicinesaustralia.com.au/code-of-conduct/code-of-conduct-currentedition/

• The company name or sponsor must be clearly identified. Logos are optional.

• Product endorsements will require a primary advertisment within the same issue to provide the minimum PI. Website links to product information are insufficient.

• All Advertorials are subject to Editorial approval.

• Please ensure all supplied artwork is provided by deadline to ensure sufficient time for review.

• The Medical Republic reserves the right to limit the number of Advertorials per issue.

Digital Specifications

BILLBOARD W x H pixels

970 x 250

LEADERBOARD

728 x 90

HALF/TOWER

300 x 600

MREC (medium rectangle) 300 x 250

• All art files must be supplied with a click through URL

• Art files can be supplied as .GIF*(best for animated ads) or .JPG • JavaScript tags or HTML5 zip files also accepted for web ads only

• NOTES for e-news:

{ Only MREC size can appear on e-news, JPEG or GIF files only are accepted { Publishers cannot control readers email settings; some readers will be prompted to download images, or press play on animations, images may appear static even if animated and only show the first frame. { If animating the MREC, we recommend placing the PI on the first frame and loop the rest of the animation in max 3 frames. { Maximum 3 frames recommended for animated artwork

• Ensure animations are set to continuous loop • Max 200kb file size (50kb max recommended for fast viewing on mobile platform) • Images must be RGB • All white background ads must have 1px key line / border • Please advise if your creative is for restricted viewers, i.e. AHPRA only. • Please email art to production one week prior to go live date to ensure your campaign starts on time.

Billboard 970 x 250 pixels

$3,000 Leaderboard 728 x 90 pixels

MREC 300 x 250

Half page 300 x 600 pixels

Digital ads for Website

Sponsored Content 1760 x 880 pixels

MREC 300 x 250

E-News with sponsored content

Digital Sponsored Content

• Refer to the image set up opposite and next page for visual examples. • Provide all pre-approved copy in a word document including the following sections { HEADLINE – Max 8 words { KICKER – Max 15-20 words. This should be a very brief summary (or teaser) to encourage readers to click the story. No references can be in the kicker. { DROP-CAPS-SUB-HEADER – The first paragraph of the article will CAPS, this can be the same as the kicker, or different. Max 20-25 words recommended. { Article content - 300-1,000 words recommended. { Include references and sponsor company details at the end. { Author will appear as Sponsored. { e-news paragraph summary (kicker/tweet) 15-20 words max. • MAIN IMAGE 1760 x 880 (W x H pixels) { No pack shots for restricted products are allowed in the main header image { NOTE image will automatically resize for e-news thumbnail and home page tile { Keep critical copy and images within the cropped thumbnail area 300 x 215 pixels • Multiple images, logos, videos and ads can be embedded lower down in the web article.

• Web search tags (optional) must be comma separated - e.g #diabetes, #weight, #obesity, note these are different to web category labels (these are limited) • Ideally supply video HTML embed code, or in MP4 format if you need us to host. Share using Dropbox, Google Drive, or something similar. These will be privately hosted on Vimeo and embedded within the article. Please ensure if sharing, that your settings allow us to download the video. • For further information visit https://help.vimeo.com/hc/en-us/ articles/360056550451

1760 X 880 pixels

1228 x 880 pixel central section will appear as 300 x 215 pixel thumbnail

References

Main image

• We suggest two methods; these can also be hyperlinked if link is provided. 1. In copy after the statement in brackets, e.g. copy copy (journal name). Or copy copy [1]. { Place reference directly after the statement & inside full stop. { List at end in bullets if citing the journal name in brackets, or by number. 2. Preferred method is the Vancouver method, number references & superscript within copy. e.g copy copy2 and copy copy.3 { Place reference directly after the statement within a sentence, or after the full stop.3 { List at end by number.

Digital Sponsored Content

Header (max 8 words) Repeats on e-news Web Categories Additional #tags optional

Main Image (1760 x 880 pix)

Repeats on e-news

$3,000

Kicker (max 20 words) Repeats on e-news

Drop Header (CAPS 1st PARAGRAPH settings)

Copy 800-1,000 words recommended, multiple videos, images, ads & logos can be included with clickable links

Web Article Example www.medicalrepublic.com.au

‘By Sponsor’

defaults for Author on sponsored content pieces

E-news Article Example (content repeats)

MAIN IMAGE (1760 x 880 pix)

Header

Kicker ‘Read more’ defaults

MAIN IMAGE auto thumbnail area 300 x 215 pixels

Refer to the previous page for MAIN IMAGE set up.

Website homepage IMAGE THUMBNAIL example

Sales & Advertising Enquiries

To discuss how we can make your content work harder for you, contact:

• Frazer Mackenzie-Andrew

Sales and Marketing Director, frazer@medicalrepublic.com.au 0414 958 144

• Sarah Stanbridge

Production & Client Services Manager sarah@medicalrepublic.com.au 0413 027 802

• Toby Pack

Sales & Marketing Manager toby@medicalrepublic.com.au 0402 154 411

• Laura Andronicos

Classifieds Manager laura@medicalrepublic.com.au

For urgent matters call Toby 0402 154 411

• John Todd

Dermatology and Wild Health Sales Manager john@wildhealth.net.au 0414 666132

Editorial HQ

The Moose Republic, trading as The Medical Republic

ABN: 37614537665 Located at: Suite 209/59 Great Buckingham St Redfern NSW 2090