MediaKit

Medical Republic THE

2025

Media Kit

Medical Republic THE

Medical Republic THE

Medical Republic THE

ABOUT US

PRINT

DIGITAL

CONTENT CREATION

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SPECIALIST TITLES

SPECIFICATIONS

CONTACT US

INTRODUCTION

Medical Republic THE

The Medical Republic is a new style publication for Australia’s present-day clinicians. We’re not #justanewspaper. We give you the story behind the story, both sides of the debate, the people, the medicine, the ideas, the controversies ... and the just plain interesting. There is a lot of medical news out there but there’s only one Medical Republic Dr Linda Calabresi – Editor in Chief

webinar

Print

Web

e-news

podcast

2

ABOUT US

PRINT

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CONTENT CREATION

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CONTACT US

Readership Stats The Medical Republic

Website • Between 330,000 – 350,000 available advertising

Print

e-news

• #1 most read newspaper among GPs • Circulation average 17,259 per issue

• Delivering over 1.5 million ad impressions per month • #1 most read daily news among GPs • CTR content: 8% • CTR ads: 0.21% (Above average performance. The

(CAB Audit Sept 2022)

• Published fortnightly and distributed free of charge to practising doctors in Australia

• 23 issues per year (Feb-Dec) • Receipt of publication is to 80% of practising GPs in both metro and regional Australia

• Mailing list is 98% GPs

global average is 0.06%, according to benchmarks at Google)

• The largest and fastest growing digital news platform for general practitioners

• Total contacts on list 25,230 • GPs: 22,987 • Available web impressions per month 394,670 • With a weekly block booking, your client is guaranteed a minimum of 3 x sends per week and can expect

impressions per month

• CTR ads: 0.21% • 48% of readers visit via mobile devices (note only MREC size ads deliver on mobiles)

• Our site is secure, all advertising and content can be locked to AHPRA verified readers only

• Let us host your content on a dedicated secure page - education articles, videos, and resource materials along-side your ad campaigns

• Single ad sizes purchases or page takeovers available • Depending on ad size and AHPRA lock settings your ad can deliver up to 20,000 impressions per month

• Advertising randomly cycles in multiple size options available

• 94% of visitors are Australian GPs

20,000 impressions

• Open rate: 40%

Podcast

Webinar

• What are GPs talking about?

• Dedicated webinar producers • Custom creation and sponsorship opportunities

- a podcast hosted by Wendy John - sponsored opportunities also available.

available

• Up to 1,000 registrations per episode

Creative size (delivered)

Avg impressions (30 days)

Total CTR

SOV sold

per month

MREC 300x250 *

309,106

0.09%

8%

24,728

HALF TOWER 300x600

15,263

0.12%

50%

7,632

MANTEL 728x90 or 970x250 **

27,839

0.30%

25%

6,960

Total

352,208

0.17%

* MREC is the only size able to deliver on all devices (mobile & desktop) – has highest impression rate ** MANTEL - 728x90 LEADER & 970x250 BILLBOARD size options available - has highest CTR CTR – (click through rate) has above average performance on all sizes.

The global average is 0.06%, according to benchmarks at Google.

3

ABOUT US

PRINT

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Print Rates The Medical Republic

STANDARD

CASUAL RATE

Please Note

Banner

$4,200

Third page, horizontal or vertical

$5,400

RATES

Quarter page

$5,500

A4 or half page, horizontal or vertical

$7,000

All rates quoted are Australian Dollars ex tax.

Full page (FP)

$9,200

10% GST will be charged on invoice.

10% Agency discount applies.

SPREADS Half page DPS

$13,000

ADVERTORIALS

Third page DPS

$10,900

A4 DPS (Fireplace)

$14,400

Double page spread (DPS)

$18,500

There is no additional charge for Advertorials, however advertisers must adhere to our Advertorial Guidelines and supply all art by material deadline. Refer to page 29 for guidelines.

PREMIUM Front cover banner

$8,500

BOOKING TERMS AND CONDITIONS

Half height cover wrap

$20,000

Inside front cover gatefold

$30,000

All advertising material must adhere to the Medicines Australia Code of Conduct.

Special executions

POA

LOOSE ONSERTS

Does not include printing

2pp 270x200 recommended 12g

$10,000

4pp up to 20g

$15,000

Other sizes

BOUND INSERTS w x h

POA Includes printing

Half height 2pp 270x185/120 bind

$15,000

Half height 4pp 270x185/270 bind

$18,000

Bound inserts include printing fees. Maximum one per issue.

CANCELLATIONS Print cancellations can be made in writing six weeks prior to the date of insertion with no penalty. Cancellations made after booking deadline but before material deadline will be charged at the full rate as a ‘Delete and Charge’.

This means the media line will incur 100% of the fee. The media line may be rescheduled for no additional fee if space

is available. Cancellations made after material deadline will be charged 100% of the fee, the publisher reserves the right to refuse the option to reschedule as a ‘Delete and Charge’ at this late stage. You may substitute a booking with another brand of the same size advertisement.

Digital cancellations can be made in writing two weeks prior to the date of insertion with no penalty. All assets must be supplied one week prior to go live date to test before it will appear in our publications. Content supplied late may miss the intended go live date.

Custom content (including content marketing, video, and event sponsorship) Stop work orders must be made in writing six weeks prior to the date of insertion. You must pay any expenses we have incurred relating to the acceptance or preparation of your material for publication.

Refer to the website for our full terms and conditions: https://medicalrepublic.com.au/advertisewith-us

Optional extra for one perforation line (tear out) add $1,000.

For die-cut or other sizes POA.

Frazer Mackenzie-Andrew | frazer@medicalrepublic.com.au | 0414 958 144

4

ABOUT US

PRINT

DIGITAL

CONTENT CREATION

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CONTACT US

Print Dates The Medical Republic

Issue date

Booking deadline Art due

Insert delivery

Mon-03 Feb

Fri-03 Jan

Fri-10 Jan

Fri-17 Jan

Mon-17 Feb

Fri-17 Jan

Fri-24 Jan

Fri-31 Jan

Mon-03 Mar

Fri-31 Jan

Fri-07 Feb

Fri-14 Feb

Mon-17 Mar

Fri-14 Feb

Fri-21 Feb

Fri-28 Feb

Mon-31 Mar

Fri-28 Feb

Fri-07 Mar

Fri-14 Mar

Mon-14 Apr

Fri-14 Mar

Fri-21 Mar

Fri-28 Mar

Mon-28 Apr

Fri-28 Mar

Fri-04 Apr

Fri-11 Apr

Mon-12 May

Fri-11 Apr

Thu-17 Apr

Fri-25 Apr

Mon-26 May

Fri-25 Apr

Fri-02 May

Fri-09 May

Mon-09 Jun

Fri-09 May

Fri-16 May

Fri-23 May

Mon-23 Jun

Fri-23 May

Fri-30 May

Fri-06 Jun

Mon-07 Jul

Fri-06 Jun

Fri-13 Jun

Fri-20 Jun

Mon-21 Jul

Fri-20 Jun

Fri-27 Jun

Fri-04 Jul

Mon-04 Aug

Fri-04 Jul

Fri-11 Jul

Fri-18 Jul

Mon-18 Aug

Fri-18 Jul

Fri-25 Jul

Fri-01 Aug

Mon-01 Sep

Fri-01 Aug

Fri-08 Aug

Fri-15 Aug

Mon-15 Sep

Fri-15 Aug

Fri-22 Aug

Fri-29 Aug

Mon-29 Sep

Fri-29 Aug

Fri-05 Sep

Fri-12 Sep

Mon-13 Oct

Fri-12 Sep

Fri-19 Sep

Fri-26 Sep

Mon-27 Oct

Fri-26 Sep

Fri-03 Oct

Fri-10 Oct

Mon-10 Nov

Fri-10 Oct

Fri-17 Oct

Fri-24 Oct

Mon-24 Nov

Fri-24 Oct

Fri-31 Oct

Fri-07 Nov

Mon-08 Dec

Fri-07 Nov

Fri-14 Nov

Fri-21 Nov

BOOKING DEADLINE is the cut-off date to book (cancel, or re-schedule) advertisements for that issue.

ART DUE DEADLINE is the cut-off date for artwork to be supplied for that issue. If new artwork is not supplied by this deadline, we will repeat the most recent artwork on hand. Please contact production for material extensions or artwork set up enquiries.

INSERT DELIVERY is the cut-off for delivery of supplied onserts to our mail house. Please contact production for the relevant delivery label and packing requirements.

Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

5

Medical Republic ABOUT US PRINT DIGITAL THE

CONTENT CREATION

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CONTACT US

E-news Features Medical Republic

THE The Medical Republic

Medical Republic THE

• 5x per week

• 2x per week

• 1x per fortnight

• 1x per month

• Afternoons Mon-Fri

• Tuesday and Friday mornings

• Wednesday mornings

• Sunday mornings

• Daily political and clinical news for

• GP clinical news delivered twice a

• The business of general practice

• Our best deep dives, features and

GPs • Breaking news alerts that can’t

investigations all in one place

week – edited by journalist Ruby Prosser Scully

wait for the daily newsletter 1x per month (average) - edited by journalist Penny Durham.

• 1x per week

• 1x per fortnight

• Saturday mornings

• Thursday mornings

- a podcast hosted by TMR journalists

• A thought-provoking long read

• News from the tech frontier

- sponsored opportunities also

and a summary of the week

– edited by Penny Durham

• What are GPs talking about?

available

– created by the publisher, Jeremy Knibbs For specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

6

ABOUT US

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CONTENT CREATION

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Digital Rates The Medical Republic

Web

e-news

Ad Size

Casual Rate Monthly

W x H pixels

Ad Size

Casual Rate Weekly

MREC

$5,000

Minimum 3 x sends per week

Sponsored content

$6,500

Includes 2 x sends on e-news linking to web article.

Client to supply pre-approved copy and image.

Refer to specifications for requirements.

Billboard

$4,000

970 x 250

Leaderboard

$3,000

728 x 90

Half/Tower

$6,000

300 x 600

Mrec (Mobile Devices)

$5,000

300 x 250

Page Takeover (Desktop)

$8,000

Billboard and Half/Tower

Billboard on Home Page

Inclusions

RATES All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice.

10% Agency discount applies.

Leaderboard on Home Page

Page Takeover

Billboard 970 x 250 pixels $3,00

0

Leaderboard 728 x 90 pixels

Sponsored Content 1780 x 880 pixels

MREC 300 x 250 MREC 300 x 250

Half Tower

Leaderboard + MREC on Article Page

MREC on homepage

Billboard + MREC on Article Page

MREC on e-news

Half page 300 x 600 pixels

e-news with sponsored content Sponsored Content

Frazer Mackenzie-Andrew | frazer@medicalrepublic.com.au | 0414 958 144

7

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Podcast The Medical Republic Podcast • Sponsorship opportunities available • Content marketing opportunities • 300+ GP listens per episode

APPLE PLAY

Sponsorship Sponsorship

Weekly Rate

Approx. 300 listens per weekly episode

30 second soundbite ad within a TMR podcast

$2,000

Your 30 second audio ad is placed within the library of all TMR podcasts for the week of booking. Click here to listen to an example sound file.

Let our team produce content for your client!

Starting price only. POA.

$15,000

Includes production by our dedicated producer, hosting on the website and promotion (2 x email sends).

Your brand, our content!

Sponsorship opportunities available for TMR content.

Starting price only. POA.

$10,000

Includes set up of hosted page and promotion (2 x email sends).

RATES All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice.

10% agency discount applies.

Embed a 30 second soundbite ad and get results, perfect for Events Campaign 2022

Duration

Listens

Platforms

Flordis

30 days

2,437

Tea Room & back-library

Skin Cancer College

30 days

1,025

Tea Room only

GPCE Sydney

21 days

515

Tea Room only

Frazer Mackenzie-Andrew | frazer@medicalrepublic.com.au | 0414 958 144

8

ABOUT US

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CONTENT CREATION

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Enhanced Collaborative Content

Content Marketing Rates Content Marketing DPS (1800 words) – Sponsored education grant

DPS (1800 words) – Advertorial style layout

FP (800-1000 words) – Sponsored education grant

FP (800-1000 words) – – Advertorial style layout

(800-1000 words) – e-mail only – Sponsored content (TMR)

(800-1000 words) – e-mail only – Sponsored content (client)

Rate

Notes

$25,000

Written in-house by our editorial team.

Appears in print as a double page spread (DPS) and 2 x sends on e-news.

$17,000

Copy provided by the client.

Layout services provided (max 3 edit rounds).

Appears in print as a double page spread (DPS) and 2 x sends on e-news.

$15,000

Written in-house by our editorial team.

Appears in print as a full page (FP) and 2 x sends on e-news.

$12,000

Copy provided by the client.

Layout services provided (max 3 edit rounds).

Appears in print as a full page (FP) and 2 x sends on e-news.

$10,000

Written in-house by our editorial team.

Appears on the website 2 x sends on e-news.

$6,500

Copy and images provided by the client.

Appears on the website 2 x sends on e-news.

Other - POA

Other executions available on request, for webinar and podcast creation contact sales.

RATES All rates quoted are Australian Dollars ex tax.

10% GST will be charged on invoice.

10% agency discount applies.

Frazer Mackenzie-Andrew | frazer@medicalrepublic.com.au | 0414 958 144

9

ABOUT US

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CONTACT US

Classifieds The Medical Republic

RATES All rates quoted are Australian Dollars ex tax.

10% GST will be charged on invoice.

Quick Post

Premium Reach

Connect Package

Enhanced Package

Platinum Package

Free Account

�

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�

�

�

Live listing (30 days)

�

�

�

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Priority Listing on Web - 30 days

�

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�

e-news Feature - 30 days

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For PRINT BLOCK advertisements, please provide the below copy/content for layout

�

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• Logo image

�

�

• Location

Half Page x 12 weeks print

�

• Job type

Daily e-news Feature - 30 days

�

• Dot points of interest – 150 words (for small print

Half Page x 12 weeks print

�

Daily e-news Feature

�

Packages

1 Block x 12 weeks print 2 Block x 12 weeks print

Price

Free

$120

$2,000

$3,500

Sponsored content

Print Rates

$9,600

block, 20 words) • P: Contact phone number • E: Contact email

$6,500

W x H mm

1x

3x

5x

10x

Cameo

80 x 86

$1,240

$3,348

$5,270

$9,920

Banner

250 x 57

$2,100

$5,670

$8,925

$16,800

Quarter page

120 x 183

$2,815

$7,600

$11,963

$22,520

Half page

250 x 186

$4,950

$13,365

$21,037

$39,600

Full page

270 x 380

$5,50

$14,850

$23,375

$44,000

Small Print 1 Block

NA

$200

$540

$850

$1,600

Large Print 2 Block

NA

$500

$1,350

$2,125

$4,000

Print Rates - supplied art 2 BLOCK

1 BLOCK

HALF PAGE

Print rates - copy only

Print Classifieds

Priority Listing On Web Classifieds Page

Greta Reed | greta@healthservicesdaily.com.au

e-news Feature

10

ABOUT US

PRINT

DIGITAL

CONTENT CREATION Rheumatology Republic

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Oncology Republic

SPECIFICATIONS

Dermatology Republic

Haematology Republic

CONTACT US The Gut Republic

RATES

Specialist Titles

Dermatology Republic

Dermatology

Allergy & Respiratory

Republic

Republic

Allergy & Respiratory

Oncology

Oncology

Rheumatology

Rheumatology

Medical Republic

Allergy & Respiratory

Medical Republic

Haematology

Dermatology

Oncology

Haematology

Gut Republic

Allergy & Respiratory

Rheumatology

Gut Republic

Republic

Dermatology Republic

Republic

Dermatology

Allergy & Respiratory

Republic

Republic

Dermatology

Oncology

Republic

Republic

Rheumatology

Allergy & Respiratory

Medical Republic

Oncology

Republic

THE

• 4 issues PA publication • Weekly e-news • News and insights for

Republic

• 4 issues PA publication • Fortnightly e-news Rheumatology • News and insights for Republic

Republic

Medical Republic allergists, respiratory THE

Australian rheumatologists

• rheuma.com.au

physicians and sleep experts

• puffnstuff.com.au

Republic

• 4 Issues PA publication • Fortnightly e-news Oncology • News and insights for Republic

Republic

Republic

THE

• dermatologyrepublic.com.au

• oncologyrepublic.com.au

THE

Republic

THE

THE

• 4 issues PA print publication • 4 issues PA print publication Medical • Fortnightly e-news Republic • Fortnightly e-news • News and insights for

Republic

Australian oncologists

Medical Republic

THE

THE

Republic

Australian dermatologists Rheumatology Republic

Republic

Republic

Republic

Republic

• 3 issues PA print publication • Fortnightly e-news • www.gutrepublic.com.au

For specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

11

Oncology

ABOUT US

PRINT

DIGITAL

CONTENT CREATION Rheumatology Republic

Republic

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Oncology Republic

Rheumatology

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

“We’re different from any other news service in Australia given the content is driven by engaged rheumatology health professionals

Republic

working at the coal-face. We highlight local issues for our local community. In addition, our goals for RR are to grow awareness of rheumatology to different craft groups, to engage a wider

Medical Republic

rheumatology community, to highlight people & subjects that

THE

tend not to see the light, and to spotlight stuff that matters or that entertains, and preferably both.”

Dr Irwin Lim, Rheumatologist & Editor

Readership E-News

RR

Website

Open rate

54%

3,660

CTR content

22%

Available ad impressions per month

CTR ads

0.44%

CTR ads

0.39%

Print

RR

Circulation

1,350

GPs

980

Australian Rheumatologists

300

Total contacts

717

Australian Rheumatologists

380

Frequency

RR

4 issues PA

CTR ads * Above average performance. The global Print

Web

e-news

Webinar

Podcast

average display ad performance is 0.06%, according to benchmarks at Google.

12

ABOUT US

PRINT

DIGITAL

CONTENT CREATION Rheumatology Republic

Dates

CLASSIFIEDS Allergy & Respiratory Republic

SPECIALIST TITLES Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Rheumatology Republic

Print

e-news

Issue date

Booking deadline

Art due

Insert delivery

RR BROADCAST

RR BROADCAST cont.

Mon-03 Mar

Fri-31 Jan

Fri-07 Feb

Fri-14 Feb

Thu, Feb 06, 2025

Thu, Sep 18, 2025

Mon-07 Jul

Fri-06 Jun

Fri-13 Jun

Fri-20 Jun

Thu, Feb 20, 2025

Thu, Oct 02, 2025

Mon-29 Sep

Fri-29 Aug

Fri-05 Sep

Fri-12 Sep

Thu, Mar 06, 2025

Thu, Oct 16, 2025

Mon-24 Nov

Fri-24 Oct

Fri-31 Oct

Fri-07 Nov

Thu, Mar 20, 2025

Thu, Oct 30, 2025

Thu, Apr 03, 2025

Thu, Nov 13, 2025

Thu, Apr 17, 2025

Thu, Nov 27, 2025

Thu, May 01, 2025

Thu, Dec 11, 2025

Thu, May 15, 2025 Thu, May 29, 2025 Thu, Jun 12, 2025 Thu, Jun 26, 2025 Thu, Jul 10, 2025 Thu, Jul 24, 2025 Thu, Aug 07, 2025 Thu, Aug 21, 2025 Thu, Sep 04, 2025

For specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

13

ABOUT US

PRINT

DIGITAL

CONTENT CREATION

Dermatology

Rheumatology Republic

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Republic

Allergy & Respiratory

“At ARR we aim to bring a fresh perspective to respiratory, allergy and sleep medicine. Responding to the diversity of our readership,

Republic

we not only cover the latest in clinically impactful research and events but also delve deeper into local, regional and global issues of relevance to our specialties. With a particular focus on bringing light

Oncology

to topics which would otherwise be overlooked, we hope to engage, challenge and inspire the contemporary clinician.”

Republic

Dr Gaurie Palnitkar, Editor

Rheumatology Republic

Medical Republic THE

Readership E-News

ARR

Website

ARR

Open rate

44%

1,286

CTR contents

13%

Available ad impressions per month

CTR ads

0.22%

CTR ads

0.15%

Total contacts

924

Print

ARR

Allergists, Respiratory Physicians and Immunologists

800

Circulation

1,750

GPs

1,050 700

Above average performance. The global

Allergists, Respiratory Physicians and Immunologists

average display ad performance is 0.06%,

Frequency

CTR ads *

4 issues pa

according to benchmarks at Google.

Print

Web

e-news

14

ABOUT US

PRINT

DIGITAL

CONTENT CREATION Rheumatology Republic

Dates

CLASSIFIEDS Allergy & Respiratory Republic

SPECIALIST TITLES Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Allergy & Respiratory Republic

Print

Issue date

Booking deadline Art due

Insert delivery

Mon-10 Mar

Fri-07 Feb

Fri-14 Feb

Fri-21 Feb

Mon-30 Jun

Fri-30 May

Fri-06 Jun

Fri-13 Jun

Mon-08 Sep

Fri-08 Aug

Fri-15 Aug

Fri-22 Aug

Mon-03 Nov

Fri-03 Oct

Fri-10 Oct

Fri-17 Oct

E-News ARR BROADCAST Wed, Feb 12, 2025

Wed, Aug 13, 2025

Wed, Feb 26, 2025

Wed, Aug 27, 2025

Wed, Mar 12, 2025

Wed, Sep 10, 2025

Wed, Mar 26, 2025

Wed, Sep 24, 2025

Wed, Apr 09, 2025

Wed, Oct 08, 2025

Wed, Apr 23, 2025

Wed, Oct 22, 2025

Wed, May 07, 2025

Wed, Nov 05, 2025

Wed, May 21, 2025

Wed, Nov 19, 2025

Wed, Jun 04, 2025

Wed, Dec 03, 2025

Wed, Jun 18, 2025

Wed, Dec 17, 2025

Wed, Jul 02, 2025 Wed, Jul 16, 2025 Wed, Jul 30, 2025

* More dates may be added to accommodate bookings, please contact production on sarah@medicalrepublic.com.au to enquire.

For specific broadcast scheduling & available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

15

Dermatology Republic

ABOUT US

PRINT

DIGITAL

CONTENT CREATION

Allergy & Respiratory Rheumatology Republic

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Oncology Republic

SPECIFICATIONS

Dermatology Republic

Republic

Oncology Republic

Medical Republic THE

Podcast

Print

Web

e-news

Webinar

Above average performance. The global average display ad performance is 0.06%, according to benchmarks at Google.

Count

Cancer Specialist

30

a refreshing – sometimes eclectic – but always insightful look at what’s

Cardiologist

51

Cancer is a branch of medicine that’s become so much more complex and yet

Cardiovascular Imaging Specialist

31

exhilarating as more and more novel ways of improving the care of patients

Dermatologist

167

for the future of medicine, challenging everybody from government to the

Electrophysiologist

17

community at large and this is no more obvious than when leafing through the

Endocrinologist

62

pages of Oncology Republic.”

Gastroenterologist

45

Gynaecological Oncologist

19

Haematologists

141

Hepatologist

10

Medical Oncologist

471

Medical Research

3

Professor John Zalcberg, Medical Oncologist & Editor

Readership E-News

ONC

Open rate

39%

CTR content

35%

CTR ads

1.02%

Nuclear Medicine Physician

23

Total contacts

934

Nurse

11

GPs / Primary Specialists

288

Other

30

Website

ONC

Paediatric Oncologist

17

Available ad impressions per month

290

Pathologist

22

CTR ads

0.52%

Radiation Oncologist

227

Radiologist

25

Print

ONC

Respiratory Physician

91

Circulation

2,370

Surgical Oncologist

457

Urologist

103

Total

2053

GPs Oncology specialists *

CTR ads *

RATES

“Oncology Republic brings together a diverse group of editors who provide

become manifest. In many ways, cancer has become the leading exemplar

Rheumatology

The Gut Republic

* Job Title

topical, what’s at the cutting edge and what’s neglected in the field of cancer.

Republic

Haematology Republic

CONTACT US

Frequency

50 2,320 4 issues PA

16

ABOUT US

PRINT

DIGITAL

CONTENT CREATION Rheumatology Republic

Dates

CLASSIFIEDS Allergy & Respiratory Republic

SPECIALIST TITLES Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Oncology Republic

Print Issue date

Booking deadline Art due

Insert delivery

Mon-17 Mar

Fri-14 Feb

Fri-21 Feb

Fri-28 Feb

Mon-02 Jun

Fri-02 May

Fri-09 May

Fri-16 May

Mon-15 Sep

Fri-15 Aug

Fri-22 Aug

Fri-29 Aug

Mon-15 Dec

Fri-14 Nov

Fri-21 Nov

Fri-28 Nov

e-news ONC BROADCAST

ONC BROADCAST cont.

Thu, Feb 13, 2025

Thu, Jul 17, 2025

Thu, Feb 27, 2025

Thu, Jul 31, 2025

Thu, Mar 13, 2025

Thu, Aug 14, 2025

Thu, Mar 27, 2025

Thu, Aug 28, 2025

Thu, Apr 10, 2025

Thu, Sep 11, 2025

Thu, Apr 24, 2025

Thu, Sep 25, 2025

Thu, May 08, 2025

Thu, Oct 09, 2025

Thu, May 22, 2025

Thu, Oct 23, 2025

Thu, Jun 05, 2025

Thu, Nov 06, 2025

Thu, Jun 19, 2025

Thu, Nov 20, 2025

Thu, Jul 03, 2025

Thu, Dec 04, 2025 Thu, Dec 18, 2025

For specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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DIGITAL

CONTENT CREATION Rheumatology Republic

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Dermatology

Oncology Republic

SPECIFICATIONS

Dermatology Republic

Haematology Republic

CONTACT US The Gut Republic

RATES

“The skin is integral to our health and wellbeing, and the way others perceive us. The impact of skin disease should never be under-estimated. Australia has a small but highly dedicated

Republic

workforce of dermatologists, many at the forefront of research and clinical trials that are changing the lives of people with skin disease. Whether it is eczema, psoriasis, alopecia areata, skin

Allergy & Respiratory Republic

SA / NA

51 Fellows 10 Trainees

WA

cancer, vitiligo or the rarer skin conditions, Dermatology Republic aims to bring you the latest news in research, treatment breakthroughs, drug development, and the stories of Australian dermatologists working in cities, towns and the country’s remote regions.”

Professor Rod Sinclair, Dermatologist & Editor

QLD

107 Fellows 24 Trainees

Oncology 52 Fellows 6 Trainees

Republic

NSW / ACT 1216 Fellows 34 Trainees

Rheumatology Republic

Medical Republic THE

VIC / TAS 164 Fellows 28 Trainees

Podcast

A snapshot of the Australian dermatologist workforce in 2021

Readership

• 590 dermatologists in Australia • 50 years: the average age of a

E-News

Open rate dermatologist in Australia CTR content • 51% of Australian dermatologists CTR ads are female • 556 dermatologists are located Total Contacts in metropolitan areas Primary specialists • 28 dermatologists are located in regional areas Website • 6 dermatologists are located Available ad impressions per month in rural areas • 102 dermatology trainees in Australia CTR ads • See above for the state/territory breakdown Source: The Australasian College of Dermatologists 2021

CTR ads * Above average performance. The global average display ad performance is 0.06%, Print

Web

e-news

Webinar

according to benchmarks at Google.

DERM 50% 16% 0.30% 1,905 590 DERM 1,640 1.38%

Print

DERM

Circulation

1,500

Dermatologists

590

Dermatology nurses, researchers and industry

900

Frequency

Quarterly, 4 issues pa

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PRINT

DIGITAL

Overview

CONTENT CREATION Rheumatology Republic

CLASSIFIEDS Allergy & Respiratory Republic

SPECIALIST TITLES Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Dermatology Republic

A high impact and targeted dermatology marketing vehicle • High production quality tabloid print = high impact • Targeted free circulation to all dermatologists plus other related HCPs • Analysis from a local viewpoint by award winning medical journalists • Traditional display advertising options PLUS a range of ‘content marketing’ execution options (see below) Hang on, why print?

• Because print is distributed free to all dermatology professionals and provides a point of difference in your marketing with a guaranteed reach and high impact presentation

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PRINT

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CONTENT CREATION Rheumatology Republic

Dates

CLASSIFIEDS Allergy & Respiratory Republic

SPECIALIST TITLES Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Dermatology Republic

Print Issue date

Booking deadline Art due

Insert delivery

Mon-07 Apr

Fri-07 Mar

Fri-14 Mar

Fri-21 Mar

Mon-21 Jul

Fri-20 Jun

Fri-27 Jun

Fri-04 Jul

Mon-22 Sep

Fri-22 Aug

Fri-29 Aug

Fri-05 Sep

Mon-01 Dec

Fri-31 Oct

Fri-07 Nov

Fri-14 Nov

e-news DERM BROADCAST

DERM BROADCAST cont.

Wed, Feb 05, 2025

Wed, Jul 09, 2025

Wed, Feb 19, 2025

Wed, Jul 23, 2025

Wed, Mar 05, 2025

Wed, Aug 06, 2025

Wed, Mar 19, 2025

Wed, Aug 20, 2025

Wed, Apr 02, 2025

Wed, Sep 03, 2025

Wed, Apr 16, 2025

Wed, Sep 17, 2025

Wed, Apr 30, 2025

Wed, Oct 01, 2025

Wed, May 14, 2025

Wed, Oct 15, 2025

Wed, May 28, 2025

Wed, Oct 29, 2025

Wed, Jun 11, 2025

Wed, Nov 12, 2025

Wed, Jun 25, 2025

Wed, Nov 26, 2025 Wed, Dec 10, 2025

20

Rheumatology Republic

ABOUT US

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CONTENT CREATION

Medical Republic

Rheumatology Republic

THE

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Haematology

Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Xxx XXXXXX “Haematology Republic is Australia’s first dedicated multi-media channel community dedicated to Australian haematologists moderated by local haematologists to focus on the issues that matter locally” Jeremy Knibbs, publisher at The Medical Republic and Wild Health

Republic

Gut Republic THE

Readership E-News

HR

Website

HR

Open rate

TBC

TBC

CTR contents

TBC

Available ad impressions per month

CTR ads

TBC

CTR ads

TBC

Haematologists

520+

Print

HR

Circulation

700+

Frequency

4 issues pa

CTR ads * Above average performance. The global average display ad performance is 0.06%, according to benchmarks at Google.

Print

Web

e-news

21

ABOUT US

PRINT

DIGITAL

CONTENT CREATION Rheumatology Republic

Dates

CLASSIFIEDS Allergy & Respiratory Republic

SPECIALIST TITLES Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Haematology Republic

Print Issue date

Booking deadline Art due

Insert delivery

Mon-05 May

Fri-04 Apr

Fri-11 Apr

Thu-17 Apr

Mon-11 Aug

Fri-11 Jul

Fri-18 Jul

Fri-25 Jul

Mon-20 Oct

Fri-19 Sep

Fri-26 Sep

Fri-03 Oct

Mon-01 Dec

Fri-31 Oct

Fri-07 Nov

Fri-14 Nov

e-news HR BROADCAST Tue, Feb 25, 2025 Tue, Mar 25, 2025 Tue, Apr 22, 2025 Tue, May 20, 2025 Tue, Jun 17, 2025 Tue, Jul 15, 2025 Tue, Aug 12, 2025 Tue, Sep 09, 2025 Tue, Oct 07, 2025 Tue, Nov 04, 2025 Tue, Dec 02, 2025

For specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

22

Medical Republic ABOUT US

PRINT

DIGITAL

CONTENT CREATION

Haematology

Rheumatology Republic

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Republic

Gut Republic THE

“The Gut Republic is Australia’s first dedicated multimedia channel community dedicated to Australian gastroenterologists moderated by local gastroenterologists to focus on the issues that matter locally” Jeremy Knibbs, publisher at The Medical Republic and Wild Health

Readership E-News

1065

Print

1250

Open rate

40%

Gastroenterologists

823

CTR content

12%

122

CTR ads

0.10%

Allied within practices

Gastroenterologists Interested GPs

Interested GPs

325

787

Website

Print

Web

Frequency

3 issues pa

CTR ads *

Available ad impressions per month

980

CTR ads

0.74%

Above average performance. The global average display ad performance is 0.06%, according to benchmarks at Google.

e-news

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PRINT

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CONTENT CREATION Rheumatology Republic

Dates

CLASSIFIEDS Allergy & Respiratory Republic

SPECIALIST TITLES Oncology Republic

Dermatology Republic

SPECIFICATIONS Haematology Republic

CONTACT US The Gut Republic

RATES

Gastroenterology Republic

Print Issue date

Booking deadline Art due

Insert delivery

Mon-12 May

Fri-11 Apr

Thu-17 Apr

Fri-25 Apr

Mon-04 Aug

Fri-04 Jul

Fri-11 Jul

Fri-18 Jul

Mon-17 Nov

Fri-17 Oct

Fri-24 Oct

Fri-31 Oct

e-news GR BROADCAST Tue, Feb 18, 2025 Tue, Mar 18, 2025 Tue, Apr 15, 2025 Tue, May 13, 2025 Tue, Jun 10, 2025 Tue, Jul 08, 2025 Tue, Aug 05, 2025 Tue, Sep 02, 2025 Tue, Sep 30, 2025 Tue, Oct 28, 2025 Tue, Nov 25, 2025

For specific broadcast scheduling and available dates contact: Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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Partnership

Rheumatology Republic

CLASSIFIEDS

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CONTACT US The Gut Republic

RATES

PARTNERSHIP RATES

Partnership Features

Platinum (4)

Gold (6)

Rate Card for one item

A. Double Page Print Display Ad

2

0

$9,500

B. Full Page Print Display Ad

4

4

$4,900

C. Front cover banner

1

0

$3,500

D. 1500 word Sponsored Content (Company Supplied)

1

0

$10,900

E. Email News MREC

10

6

$1,900

F. Web Display MREC (mth)

12

6

$1,800

G. Web Display Billboard (mth)

12

6

$2,800

H. Podcast or Print KOL Interview (ACR, Eular or APLAR)

1

0

$6,500

$65,000

$25,000

Cost + GST

Payment terms: 50% within 30 days, 12.5% 15th of month after each print issue Platinum and Gold partners can mix and match any time to the value of their package at the partner rate Platinum partners can add additional media to their schedule at the partner rate

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CONTENT CREATION Rheumatology Republic

Rates

CLASSIFIEDS

SPECIALIST TITLES

Allergy & Respiratory Republic

Oncology Republic

SPECIFICATIONS

Dermatology Republic

Haematology Republic

RATES

RATES

Web CASUAL RATE

Ad Size

Per Month

W x H pixels

Banner

$2,800

Billboard

$1,800

970 x 250

Third page, horizontal or vertical

$2,900

Leaderboard

$1,400

728 x 90

Quarter page

$3,200

Half/Tower

$2,400

300 x 600

A4 or half page, horizontal or vertical

$3,900

Mrec (Mobile Devices)

$2,800

300 x 250

Page Takeover (Desktop)

$3,500

Billboard and Half/Tower

A5 vertical Full page (FP)

The Gut Republic

PARTNERSHIP

Print STANDARD

CONTACT US

$5,000

SPREADS Half page DPS

$7,500

Third page DPS

$5,500

A4 DPS (Fireplace)

$7,500

e-news Ad Size

Per Week

MREC

$1,900

300 x 250 px. 1 send per fortnight

Sponsored content

$6,500

Includes 2 sends on e-news and web article.

Client to supply pre-approved copy and image.

Refer to specifications for requirements.

A5 DPS (Fireplace) Double page spread (DPS)

$9,500

PREMIUM Front cover banner

$3,500

Half height cover wrap

$13,000

Inside front cover gatefold

$17,000

Special executions

POA

LOOSE ONSERTS

Does not include printing

2pp 270x200 recommended 12g

$4,000

4pp up to 20g

$6,000

Other sizes

BOUND INSERTS w x h

POA Includes printing

Half height 2pp 270x180/120 bind

$10,000

Half height 4pp 270x180/270 bind

$13,000

Inclusions

RATES All rates quoted are Australian Dollars ex tax. 10% GST will be charged on invoice.

10% Agency discount applies.

BOUND INSERT NOTES Bound inserts include printing fees. Maximum one per issue.

Optional extra for one perforation line (tear out) add $1,000.

For die-cut or other sizes POA.

Frazer Mackenzie-Andrew | frazer@medicalrepublic.com.au | 0414 958 144

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CONTENT CREATION

CLASSIFIEDS

SPECIALIST TITLES

SPECIFICATIONS

CONTACT US

Print Specifications Lower vert.

Top Right

Left

vert.

Half DPS

A5 DPS (Fireplace)

Third DPS

A4 DPS (Fireplace)

520 x 186

354 x 205

horizontal horizontal

Full page 270 x 380

Banner 250x57

Third vertical

Half vertical

Third horiz.

Half horiz.

77x361

250x128

120x361

A4 vertical 202 x 263

A5 vertical 145 x 205

Quarter 120x183

Front Page Pointer Boxes Lower Left 80 x 72

250x186

Top Right 80 x 47

STANDARD

W x H mm

OTHER

W x H mm

Banner

250 x 57

80 x 86

Third page, horizontal

250 x 128

Cameos, 3x package, ‘post’ it notes Address sheet sponsorship

81 x 96

Third page, vertical

77 x 361

Quarter page

120 x 183

A4 Vertical

202 x 263

Front page pointer box 80 x 47 (Top Right) Front page pointer box 80 x 72 (Bottom Left)

520 x 128

DESIGNER CHECKLIST

• Avoid running critical type & images through the

• Email a final print ready PDF to production • Include 5mm bleed • Crop marks required on export • Keep critical type 10mm from trim edges for FP

• Image ink weights must not exceed 260%

or DPS

• Keep critical type min 5mm from trim edges for

A5 Vertical

145 x 205

Half page, horizontal

250 x 186

Half page, vertical

120 x 361

• All images should be CMYK for print ads (not

Full page (FP)

270 x 380

SPREADS

W x H mm

RGB), art with RGB or spot colours will be converted to CMYK • True black setting - 30c, 30m, 20y, 100k • Do not use 4 colour true black CMYK settings for type, use 100k only.

Half page DPS

520 x 186

Third page DPS

520 x 128

A4 DPS, Fireplace

418 x 263

A5 DPS, Fireplace

354 x 205

Double page spread (DPS)

Supply spread as 2 x FP, left and right.

Front cover wrap

540x180

418 x 263

small ads

• Image resolution should be 300 dpi for quality printing

centre fold area on spreads - In Photoshop, choose Edit > Color Settings.

Click on CMYK in working spaces, choose custom CMYK then reduce your total ink limit to 250, choose ok, then ok again. Now convert to CMYK by clicking Image > Mode > CMYK. Your ink saturation is now at or below 250%.

• All fonts should be embedded. Special fonts may need to be outlined • Do not supply working files, Indesign, Word, Excel, PowerPoint etc will not be accepted • To request the specific ICC profile, colours settings file and Indesign export settings file please contact production. These settings will ensure optimum printing results for your advertisement

IMPORTANT Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements. Industry guidelines and codes of practice apply to all product advertisements. https://medicinesaustralia.com.au/code-of-conduct/code-of-conduct-current-edition/

Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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CONTENT CREATION

CLASSIFIEDS

SPECIALIST TITLES

SPECIFICATIONS

CONTACT US

Print Special Cover Executions Half Height Cover Wrap • False cover will saddle bind over outside cover • Flat set up 540w x 180h • Folded to 270w x180h (4 panels, front and back) • Supply high res print ready PDF • Keep type 7-10mm from all trim edges.

• Export art with 5mm bleed and crop marks • Check availability of false covers with production • False cover wraps cannot be booked over existing cover banner bookings. The cover banner must also be purchased.

Front Cover

spine

Back Cover

C k OB Bac ide s t er Ou Cov

Masthead

OFC Outside Front Cover

Outer Cover Page 1 - 540 x 180

OBC Outside Back Cover

OFC Outside Front Cover

Inner Cover Page 2 - 540 x 180

IFC Inside Front Cover

IBC Inside Back Cover

Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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ABOUT US

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CONTENT CREATION

CLASSIFIEDS

SPECIALIST TITLES

SPECIFICATIONS

CONTACT US

Print Special Cover Executions Inside Front Cover Gatefold (4 Panels) • Front cover will fall short 5mm width on foredge, each panel falls short 5mm to allow roll folding.

• Client to supply 4 x high-res PDF files. W x H + 5mm bleed 1. IFC 260x380, (flap folds out to reveal 3 page spread) 2. LHP 260x380, (p1 of 3 panel spread) 3. RHP 265x380, (p2 of 3 panel spread) 4. Page 1 270x380, (p3 of 3 panel spread) • Keep type 7-10mm from all trim edges.

• Export art with 5mm bleed and crop marks • Check availability of fold out inside covers with production

OFC

IFC

Page 1

RHP

Page 1

Gatefold Spread GATEFOLD SPREAD. 525x380 flat, supply LHP 260x380, RHP 265x380

OBC 270w x 380h

Left Hand Page

IFC 260w x 380h

LHP 260w x 380h

fold OFC 270w x 380h

Right Hand Page

Page 1 Book

spine

Inside Front Cover

fold

Front Cover

spine

Back Cover

RHP 265w x 380h

PG 1 270w x 380h

LHP

Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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CONTENT CREATION

CLASSIFIEDS

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SPECIFICATIONS

CONTACT US

Bound Insert 2pp with min 120 bind-flap

spine

• 2pp Half height 270w x 180h, with minimum 120w bind flap

Bind flap 120w

1/2 - 270w x 180h with bind flap 2pp with min 120 bind-flap

1/2 - 270w x 180h flap appears in corresponding rear section position

4pp with max 270 bind-flap • 4pp Half height flat 540w x 180h, folded to 270w x 180h (4 panels)

2pp with min 120 bind-flap with flap at corresponding rear position of the newspaper

spine

• Flap will appear in the corresponding rear position of the newspaper.

• We do not recommend full height as they will be crushed and buckled Bind flap 270w

1/2 - flat 540w x 180h with bind flap folded to 270w x 180h

when the newspaper is crash folded for mailing.

• Supply high res print ready PDF • Keep type 7-10mm from all trim edges.

• Export art with 5mm bleed and crop marks • Check availability of bound inserts with production • Perforation (tear out option) can be provided for additional cost.

Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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CONTENT CREATION

CLASSIFIEDS

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SPECIFICATIONS

CONTACT US

Loose Inserts Size Recommendations • Max trim size: 270 x 190 • Min trim size: 120 x 120 { We can only carry A4 (297 x 210) if it is folded in half

to A5 size

• A5 (148 x 210) or A4 folded to A5 is ok.

6pp Roll-fold

2pp Single Leaflet

Sadle Stitched Onset

Z-fold

�

�

�

Stock Recommendations • 2pp min 115gsm, max 250gsm • 4pp min 90gsm, max 200gsm • 6pp min 80gsm, max 150gsm • 8pp+ min 60gsm, max 115gsm

�

Folded Inserts • Insert must be roll folded, we cannot carry any inserts with a ‘Z’ (or concertina fold).

• Loose onsert costs do not include printing. Contact production for available dates, print quotes and insert delivery labels.

Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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Advertorial Guidelines • There is no additional media fee for advertisments supplied in advertorial style.

• Sizes available are double page spread (DPS), full page (FP) and half page only.

• The words ‘ADVERTORIAL’ or ‘ADVERTISEMENT’ must be clearly identified at the top of the page in a minumum font size of 14 points.

• Do not use The Medical Republic house fonts, which are Gotham and Capitolium.

• If the artwork extends across a double-page spread, the words ‘ADVERTORIAL’ or ‘ADVERTISEMENT’ must appear on both pages.

• All advertorials and disease-awareness advertisements must be clearly and immediately recognizable. Readers must be able to make a clear distinction between advertising material and editorial content. All existing industry guidelines and codes of practice apply.

• Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements. https://medicinesaustralia.com.au/code-of-conduct/code-of-conduct-currentedition/

• The company name or sponsor must be clearly identified. Logos are optional.

• Product endorsements will require a primary advertisment within the same issue to provide the minimum PI. Website links to product information are insufficient.

• All advertorials are subject to editorial approval.

• Please ensure all supplied artwork is provided by deadline to ensure sufficient time for review.

• The Medical Republic reserves the right to limit the number of advertorials per issue.

Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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Digital Specifications SIZE

W x H pixels

BILLBOARD

970 x 250

LEADERBOARD

728 x 90

HALF/TOWER

300 x 600

MREC (medium rectangle)

300 x 250

• All art files must be supplied with a click through URL • Art files can be supplied as .GIF*(best for animated ads) or .JPG • JavaScript tags or HTML5 zip files also accepted for web ads only • NOTES for e-news: { Only MREC size can appear on e-news, JPEG or GIF files only are

accepted { Publishers cannot control readers email settings; some readers will be prompted to download images, or press play on animations, images may appear static even if animated and only show the first frame. { If animating the MREC, we recommend placing the PI on the first frame and loop the rest of the animation in max 3 frames. { Maximum 3 frames recommended for animated artwork

Billboard 970 x 250 pixels $3,00

0

Leaderboard 728 x 90 pixels

MREC 300 x 250 MREC 300 x 250

• Ensure animations are set to continuous loop • Max 200kb file size (50kb max recommended for fast viewing on mobile platform)

Sponsored Content 1780 x 880 pixels

Half page 300 x 600 pixels

• Images must be RGB • All white background ads must have 1px key line / border • Please advise if your creative is for restricted viewers, i.e. AHPRA only • Please email art to production one week prior to go live date to ensure your

Digital ads for Website

e-news with sponsored content

campaign starts on time Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

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CONTENT CREATION

CLASSIFIEDS

SPECIALIST TITLES

SPECIFICATIONS

CONTACT US

Digital Sponsored Content • Refer to the image set up opposite and next page for visual examples.

• No brand names or promotional claims are allowed in the image, headline or kicker as these are visible to the public.

• Provide all pre-approved copy in a word document including the following sections { HEADLINE – Max 8 words { KICKER – Max 15-20 words. This should be a very brief summary (or teaser) to encourage readers to click the story. No references can be in the kicker. { DROP-CAPS-SUB-HEADER – The first paragraph of the article will CAPS, this can be the same as the kicker, or different. Max 20-25 words recommended. { Article content - 300-1,000 words recommended. { Include references and sponsor company details at the end. { Author will appear as Sponsored. { e-news paragraph summary (kicker/tweet) 15-20 words max.

• MAIN IMAGE 1780 x 880 (W x H pixels) { No pack shots for restricted products are allowed in the main header image { NOTE image will automatically resize for e-news thumbnail and home page tile { Keep critical copy and images within the cropped thumbnail area 300 x 215 pixels • Multiple images, logos, videos and ads can be embedded lower down in the web article.

• Web search tags (optional) must be comma separated - e.g #diabetes, #weight, #obesity, note these are different to web category labels (these are limited)

• Ideally supply video HTML embed code, refer to the below link for support; https://studio.support.brightcove.com/publish/choosing-correct-embedcode.html

• Or supply in MP4 format if you need us to host. Share using Dropbox, Google Drive, or something similar. These will be privately hosted on

Vimeo and embedded within the article. Please ensure if sharing, that your settings allow us to download the video.

• For further information visit https://help.vimeo.com/hc/en-us/articles/360056550451

1780 X 880 pixels

1228 x 880 pixel central section will appear as 300 x 215 pixel thumbnail

Main image

References • We suggest two methods; these can also be hyperlinked if link is provided.

1. In copy after the statement in brackets, e.g. copy copy (journal name).

Or copy copy [1]. { Place reference directly after the statement and inside full stop. { List at end in bullets if citing the journal name in brackets, or by number.

2. Preferred method is the Vancouver method, number references and superscript within copy. e.g copy copy2 and copy copy.3 { Place reference directly after the statement within a sentence, or after the full stop.3 { List at end by number.

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SPECIFICATIONS

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Digital Sponsored Content

Header (max 8 words)* Repeats on e-news Web Categories Additional #tags optional

MAIN IMAGE (1780 x 880 pix)

$3,00

0

Main Image (1780 x 880 pix)* Repeats on e-news

‘By Sponsor’ defaults for Author on sponsored content pieces

Kicker (max 20 words) * Repeats on e-news

Header

E-news Article Example (content repeats)

Kicker ‘Read more’ defaults

Drop Header (CAPS 1st PARAGRAPH settings) Copy

800-1,000 words recommended, multiple videos, images, ads and logos can be included with clickable links

MAIN IMAGE auto thumbnail area 300 x 215 pixels Refer to the previous page for MAIN IMAGE set up.

*IMPORTANT No brand names or promotional claims are allowed in the image, headline or kicker as these are visible to the public.

Web Article Example www.medicalrepublic.com.au

Website homepage IMAGE THUMBNAIL example Sarah Stanbridge | sarah@medicalrepublic.com.au | 0413 027 802

35

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• Sarah Stanbridge

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