PREMISE
Burning GP 2.0 ‘The Essential Generalist’: The upending of technology, social engagement, culture, politics and economics, all at the same time, can’t help but mean the future of generalism is at a cross roads the likes of which we’ve never seen before.
Join us, and a cast of carefully selected trouble makers, for a day of thinkingand ideas exchange about what being a generalist might mean over the next few years.
This summit will bring together the Department of Health, Disability and Ageing, State government, PHNs, LHDs, corporate GP leadership and GPs, private health insurers, private platform providers, health economists, GPs Down Under, AMA and RACGP members, the technology community et al.
FORMAT
Peppers Noosa, September 26 2026
ӽ A one-day summit, featuring Case Study speakers interspersed with keynotes and panels, facilitated audience feedback, networking breaks, an intimate exhibition space and gala dinner.
ӽ 220 + PAX
ӽ Emphasis on sponsor opportunities in thought leadership via Tales of Technology presentations and expert panel spots
ӽ Limited exhibition space (10 booths)
TESTIMONIALS
from 2025 events
Caitlyn O’Dowd, General Manager, Policy and Public Affairs at Australasian College for Emergency Medicine
“A great couple of days spent in Canberra this week at the Towards One Healthcare System Summit, learning about different parts of the health system and their challenges. Lots to consider particularly in terms of digital integration, the role of AI, scope of practice and funding reform - and how we can be smarter in our advocacy when faced with such change.”
Full Post: HERE
Mark Booth, Principal at Nous Group C omment on Nous Workshop 2025:
The Towards One Healthcare Summit continues to showcase the incredible potential of collaboration within the Australian healthcare system... It is inspiring to see leaders, practitioners, and policymakers united by a shared commitment to advancing healthcare for all Australians. At the summit today, we have the unique opportunity to turn visionary ideas into actionable strategies that can transform the sector, setting a global benchmark for progress and creativity.
Full Post: HERE
Green, CEO SANE
“Great to catch up with The Royal Australian College of General Practitioners (RACGP) President Michael Wright here at the Wild Health Summits event in Canberra to talk about the critical role that GPs play as the most long term and consistent clinical support accessible to people and families facing complex mental health challenges. Excited about our discussions on the potential of integration, interoperability and MyHealth.”
Sarah Barter, Consumer Advocate
“I loved participating in the Wild Health Summits Towards One Health Care Summit over the past 2 days with Jeremy Knibbs and Michelle O’Brien. Great to catchup with colleagues and meet some new friendly faces, particularly my fellow consumer advocates Clare Mullen, Jason Masters FAICD PFIIA, Rachel Green, Rhonda Morton GAICD, Fiona Tito Wheatland.”
Full Post: HERE
Bettina McMahon, CEO at Healthdirect Australia C omment on MediRecords Breakfast 2025:
“It was worth braving 1 degree Canberra morning to hear Dr John F. Lambert Max Mollenkopf Peter O’Halloran and Jayne Thompson tell us what they really think about data sharing and cloud. Thanks MediRecords and Health Services Daily for the entertainment and hot tea”
Full Post: HERE
Health
" Our team had a fantastic time this week at the Towards One Healthcare System Summit in Canberra. It was a great opportunity to connect with thought leaders passionate about building a more integrated, sustainable health system. "
Amplar
Full Post: HERE
Rachel
Full Post: HERE
KEY SESSION TOPICS
ӽ Generalism economics: if not a policy failure, how will current goals really benefit patients and the system into the future, and does the “care economy” fit into this anywhere really?Navigating the wicked nature of Access Block and ED Avoidance
ӽ The rapidly splintering nature of being a generalist into more distinct tribes
ӽ The ramifications of a 40/60 funding paradigm for how a generalist will work and be paid. State based vertical integration of GP services
ӽ Death and Taxes: the last 1000 day discussion in economics of the system
ӽ Gender pay discrepancies, funding and generalism, tribe by tribe
ӽ Mental health in this brave new world
ӽ “Sharing by default”, the national HIE, the new My Health Record, and whether GPs will ever really be seamlessly connected to hospitals and allied health teams?
ӽ The big new drug categories that can change the economics of the system and the country, the role of generalists in managing these changes and how funding and the PBS will play a role
And more . . .
SPONSORSHIP OPPORTUNITIES
ӽ Platinum and Gold packages
ӽ 2 Tales of Technology Case Study Spots, 10 minutes – 10 minutes on stage to present a case study directly relevant to the conference theme
ӽ 6 Panel spots – Panels of experts will discuss key topics. Potential panels include:
ӽ 2033…How Did I Get Here?
ӽ Job Hunting 2033 Style
ӽ The AI GP 2033
ӽ Exhibition Table Booths – standard table booth with other inclusions such as signage
ӽ Gallery space – design a poster, production and delivery by HSD
ӽ Lanyard Sponsor – provide the design for the lanyard, production and delivery by HSD
ӽ Coffee Sponsor – Branding across all applicable coffee merchandise including. cups, and cart
ӽ Group Ticket Sponsorship
Talk to us about your ideas for sponsoring
MEDIA PARTNERSHIP PACKAGES
Our annual partner packages are built to amplify your brand across the entire year, giving you a consistent presence in front of key healthcare decisionmakers and influencers. You’ll have the flexibility to customise your media mix—choosing the channels, formats, and timing that best support your strategic priorities, product releases, and major announcements.
From thought leadership opportunities and sponsored content to event visibility and digital promotions, HSD offers a diverse range of media options to suit every message and objective. Whether you’re aiming to build awareness, drive engagement, or lead critical conversations in healthcare, our team will help you design a package tailored to your goals
Customise your inclusions for year-round visibility across:
• Events • Webinars
Content
Advertising
