Media information 2020

MEDIA INFORMATION 2020 Landscape, Buildings and Interior design

Byggeri+Arkitektur is published eight times a year with a circulation of 10,000 copies. The magazine is distributed directly to 83 % of all Danish architects at their private addresses.

Byggeri+Arkitektur tell the story behind the unique projects

ADVERTISING PRINT

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FORMATS AND PRICES 2/1 pages, 460 x 297 mm. DKK 42,600 1/1 page, 230 x 297 mm. DKK 26,500 1/2 page, 98 x 268 mm. DKK 15,400 1/2 page, 203 x 125 mm. DKK 15,400 1/4 page, 46 x 268 mm. DKK 8,600

“Jackon Danmark has contributed to the magazine Byggeri+Arkitektur with both advertorials and advertisements, and the effect has been very positive.”

Janni Hjort, Jackon Danmark A/S

Special placement: 25% Back page placement: 50% Material fees: 2% Advertising campaigns are negotiated individually

DELIVERY OF ADVERTISEMENTS Advertisements are supplied in 300 dpi. • Ready to print PDF with fonts included. • Advertisements to edge + 5 mm for cropping marks. • Remember to indicate the media and publication number. • Delivery by mail: materiale@ mediaxpress.dk By cancellation or exceeding deadline for submission of material the company will be post-invoiced the full amount without any discount.

PAPER TYPE: Cover 300 g Galerie Silk.

Contents 100 g Arctic matt

USE BYGGERI+ARKITEKTURS DISTRIBUTION FOR YOUR COMPANY’S SALES MATERIAL We can produce your brochures and other printed material from A to Z, which can be distributed alongside our publications as inserts.

Prices from DKK 25.000.

Byggeri+Arkitekturs distribution

BYGGERI+ARKITEKTUR’S Byggeri+Arkitekturs distribution

DISTRIBUTION 4720 Arkitekter på deres privatadresse Byggeri+Arkitekturs distribution

4720Arkitekter Architects to their private addresses 4720 på deres privatadresse 1064 Tegnestuer 4720 Arkitekter på deres privatadresse 1064 Tegnestuer

1064Tegnestuer Architectural studios 1064 402 Indretningsarkitekter 402 Indretningsarkitekter 1836 Rådgivende ingeniører 366 Entreprenører og håndværksvirksomheder 402Indretningsarkitekter Interior designers 402 med mere end 20 ansatte 1836 Rådgivende ingeniører

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ALL PRINT MAGAZINES CAN BE READ ONLINE

Every print publication is available through the digital publication service Issuu. Since 2011 all of MediaXpress’ publications has been read 645,514 times, and approximately 102 persons read every publication, which they in average spend 12 minutes doing.

1597 Bygherrer og Administratorer - Administrator af fast ejendom, boligforeninger

1836 Consulting engineers og boligselskaber 1836 Rådgivende ingeniører 366 Entreprenører og håndværksvirksomheder - Virksomheder med mere end 200 ansatte - Kommuner, teknisk forvaltning o.l. med mere endog20 ansatte - Developere investeringsselskaber 366Entreprenører Contractors and construction 366 og håndværksvirksomheder 199 Diverse companies with more than 20 employees med mere end 20 ansatte 1597 Bygherrer og Administratorer - Administrator af fast ejendom, boligforeninger 1597 Developers, building owners and 1597 Bygherrer og Administratorer og boligselskaber and housing Administrator med afbuildingfast ejendom, boligforeninger -administrator, Virksomheder mere end 200 ansatte Companies with og boligselskaber -associations.

Kommuner, teknisk forvaltning o.l. more 200 employees.

Virksomheder med mere end 200 ansatte -than Developere og investeringsselskaber - Kommuner, teknisk forvaltning o.l.

Variousog investeringsselskaber 199 Diverse -199 Developere

199 Diverse

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“Byggeri+Arkitektur is an aestetically pleasing and stilish magazine in a layout, that signals professionalism. It is obvious why Byggeri+ Arkitektur is one of the Danish architects preferred trade magazines.”

Rikke Kragelund, Rumas A/S

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ONLINE ADVERTISING 100 CREATE SYNERGY BETWEEN PRINT AND ONLINE ADVERTISING There are many advantages of combining print marketing and online marketing to get your message through to new customers. Byggeri+Arkitektur offers a variety of marketing products, which can be combined to a powerful advertising package.

In 2019, we launched our new website with a structure and design that improves the experience of the reader with easy access to relevant content. We have created thematic unities, that our readers can return to again and again. In addition to the visual upgrade and enhanced functionality, the website’s structure means that new and interesting content will continuously be presented to our readers.

CONSTRUCT YOUR OWN TAILOR MADE MARKETING PACKAGE In collaboration with our media consultants it is possible to construct your own tailor made marketing campaign, where your company’s strong points are presented for maximum effect.

Media package example • ½ page advertisement • ½ page advertorial • 1 month article banner • 1 news banner • 1 newsletter

PARTICIPATION IN NEWSLETTERS By participating in our weekly newsletter or special newsletters in which we focus on certain topics you get your point of view across to our readers in a clear and precise manner.

100 100 100 80 80 100 80 BYGGERI+ARKITEKTUR ONLINE 80 Your online presence in form of banner advertising, texts or videos increases the 60 80 60 60 awareness amongst your current and 60 future customers.

60 Banner-formats and Prices 40 40 40 40 40 Skyscraper 160x600 px DKK 6,500 per. month 20 20 20 20 20 Center banner 970x90 px DKK 6,500 per. month 00 0 0 0 Article banner 300x250 px DKK 1,500

CONTENT PRODUCTION We are used to communicating directly to the construction industry, and this industry familiarity ensures that your messages are conveyed in a way that is relatable to your customers.

Text production, video production and graphic assistance: Per commenced hour DKK 1,200

ADVERTISING SALES Sales Director: Usman Malik Tel.: +45 31 33 18 57 usman@byggeri-arkitektur.dk Key Account Manager: Steffen Villadsen Tel.: +45 26 35 02 50 steffen@boaa.dk Media Consultant: Uffe Keller-Eriksen Tel.: +45 31 49 41 38 uffe@byggeri-arkitektur.dk

Silver package Article or banner DKK 1,500

Gold package The article is categorized in our article data base We proof read, optimize for SEO and adjust your text to the media’s article format Statistics by request Article or banner DKK 2,500

Media Consultant: Annette Sindal Tel.: +45 31 21 26 28 annette@byggeri-arkitektur.dk

READERSHIP SURVEY The result from the analysis by A&B 2018 shows: 96,7 % af de adspurgte arkitekter kender

96,7 Byggeri+Arkitektur % af de adspurgte arkitekter kender 96,7 % af de adspurgte arkitekter kender 96,7 % af de adspurgte arkitekter kender Byggeri+Arkitektur 96.75 % of the architects are acquainted 96,718,5 % af de arkitekter kender % af deadspurgte adspurgte arkitekter bruger Byggeri+Arkitektur Byggeri+Arkitektur mere end 30 minutter på at læse with Byggeri+Arkitektur Byggeri+Arkitektur 18,5 Byggeri+ % af deArkitektur adspurgte arkitekter bruger 18,5 % af de adspurgte arkitekter bruger 18,5 % af 30 de minutter adspurgtepåarkitekter bruger mere end at læsemore 18.5 ofaf architects spend than 18,5% %end de arkitekter bruger mere 30deadspurgte minutter at læse %the af adspurgte på arkitekter gemmer mere41,9 end 30 minutter på at læse Byggeri+ Arkitektur endArkitektur 30 minutter pålæse at det læse Byggeri+Arkitektur for at senere 30mere minutes reading Byggeri+Arkitektur Byggeri+ Byggeri+ Arkitektur Byggeri+ Arkitektur adspurgte arkitekter skelner ikke 41,9 42 % %afafde adspurgte arkitekter gemmer 41,9% %ofafthe de adspurgte arkitekter gemmer 41.9 architects keep Byggeri+ betalt og redaktionelt indhold.

41,9mellem % af de adspurgte arkitekter gemmer Byggeri+Arkitektur for at læse det senere 41,9 % af de adspurgte arkitekter Byggeri+Arkitektur for at læse det senere De mener, at en betalt historie kan Arkitektur in their homes to read gemmer later Byggeri+Arkitektur for at læse det senere være både inspirerende og interessant.

Byggeri+Arkitektur for at læse det senere 42 % af adspurgte arkitekter skelner ikke 42 % af adspurgte arkitekter skelner ikke 42.0 % of% the architects not make a 84,4 tilfælde hvertdo eksemplar 42 % af adspurgte arkitekter skelner mellem betalt ogbliver redaktionelt indhold.ikke 42 % af adspurgte arkitekter skelner ikke mellem betalt og redaktionelt indhold. af Byggeri+Arkitektur læst af andre distinction between editorial and sponsored mellem betalt og redaktionelt indhold.

De mener, at enogbetalt historie indhold. kan mellem betalt redaktionelt personer De mener, ati hustanden en betalt historie kanarticle can content.

They think a sponsored De mener, at en betalt historie kan være både inspirerende og interessant.

De mener, at en betalt historie kan både inspirerende og interessant. bevære both inspiring andarkitekter interesting. være både og interessant.

76,8 af deinspirerende adspurgte mener, være både inspirerende og interessant. er vigtigt eller meget vigtigt at 84,4 det % tilfælde bliver hvert eksemplar 84,4 % tilfælde bliver hvert eksemplar magasinet fremstår visuelt lækkert 84.4 %%oftilfælde the magazines read by 84,4 bliver hvertgets af Byggeri+Arkitektur afeksemplar andre 84,4 % tilfælde bliver læst hvert eksemplar af Byggeri+Arkitektur læst af andre other persons in the household. af Byggeri+Arkitektur læst af andre personer i hustanden af Byggeri+Arkitektur personer i hustanden læst af andre personer i hustanden personer i hustanden 76.8 architectsarkitekter think that it is 76,8ofafthe de adspurgte mener, 76,8 af de adspurgte arkitekter mener, 76,8erafvigtigt dethat adspurgte arkitekter mener, important the magazine has an det eller meget vigtigt at 76,8erafvigtigt de adspurgte arkitekter det eller meget vigtigt mener, at det er vigtigt eller meget vigtigt at magasinet fremstår visuelt lækkert aesthetic appeal. det er vigtigt eller meget vigtigt at magasinet fremstår visuelt lækkert magasinet fremstår visuelt lækkert magasinet visuelt lækkert (Source: A & Bfremstår Analyce 2018)

RELEASES IN 2020 Nr. 100

Nr. 104

OUR MISSION

The Anniversary Edition – The most important Danish projects in the 21st century Publication date February 4th .

Materials deadline January 20th .

- Hotels and Conference facilities Publication date September 7th.

Materials deadline August 24th.

We describe the underlying ideas behind the architecture and interior design, as well as presenting the projects in the visual quality they deserve.

TOPICS: Skyscrapers Wood as building material Indoor climate – Ventilation Lighting and Acoustics Glass as building material Interior design FAIRS: Stockholm Furniture Fair Light+Building

Nr. 101 – Landscape and urban development Publication date March 23.

Materials deadline March 9th .

TOPICS: Climate proofing, Concrete as building material, Outdoor furniture, Surfaces, Temporary and flexible buildings, Interior design

Nr. 102 Healthcare, Education and institutions Publication date May 11th.

Materials deadline April 27th .

TOPICS: Energy optimization Building automation Tile as building material Modular building and prefab Upcycling and circular economy Interior design FAIR: Salone del Mobile

Nr. 103 – Domicile buildings and offices Publication date June 18th.

Materials deadline June 4th.

TOPICS: Sustainability Facade and roof Steel as building material IT and digitization Interior design

TOPICS: Wood as building material, skyscrabers Temporary and flexible buildings Concrete as building material Interior design FAIR; Architect@work

Nr. 105 – Interior design Publication date October 12th.

Materials deadline September 28th.

TOPICS: Indoor climate – Ventilation, Lighting and Acoustics Glass as building material, Interior design Special designed furniture Glass as building material, wayfinding AV equipment FAIR: Building Green Copenhagen

Nr. 106 – Renovation Publication date November 9th.

Materials deadline October 26th.

TOPICS: Energy optimization Building automation Tile as building material Modular building and prefab Upcycling and circular economy Interior design

Nr. 107 – Housing Publication date December 14th.

Materials deadline November 30th.

TOPICS: Sustainability Facade and roof Steel as building material IT and digitization Interior design

In each issue of Byggeri+Arkitektur we publish portraits of interesting and leading architects and designers like Jan Gehl, Alejandro Aravena, Snöhetta, Stig L. Andersson, Olafur Eliasson and Jasper Morrison.

Inspiration flows across borders, and we present international projects and designs as well as we cover both Danish and international fairs like Building Green in Aarhus and Salone del Mobile in Milano.

Landscape, Building and Interior design We believe interior design, land scape and architecture are connected, and that the exterior and interior of buildings should challenge each other and create new energy.

This is why we have decided to make interior design and landscape a permanent part of the magazine.

SHOW OUR READERS YOUR PROJECT The editorial team welcomes feedback about Danish and international buildings.

We strive to present projects where special consideration has been made with regards to aesthetics, functionality and choice of material.

Please send information to the editor-in-chief of Byggeri+Arkitektur: Mikkel Weber Sandahl ms@mediaxpress.dk