4 minute read
Food focus
FSAI publishes first recommendations for one to five year-olds
The Food Safety Authority of Ireland (FSAI) has published a report outlining food-based dietary guideline recommendations for one to five year-old children living in Ireland.
The latest Irish research on the dietary habits of this age group was used by the FSAI’s Scientific Committee to develop the guidelines, which reflect international best practice on young child feeding in an Irish context.
The report states milk is a key food, with a daily intake of 550ml of cow’s milk, or equivalent amounts of yoghurt or cheese, recommended. The full recommendations are available at www.fsai.ie.
The new report advises parents against using some beverages such as almond ‘milk’, coconut ‘milk’ and rice ‘milk’, as milk substitutes for this age group
Aldi supports artisan cheeses with Irish Cheese Direct
Aldi now stocks a range of Irish cheeses from suppliers in collaboration with Irish Cheese Direct (ICD). The ICD is a group of seven top Irish farmhouse cheesemakers who work together to directly supply the Irish retail sector with artisanal, local products. The new partnership involves three of the seven producers; Inagh Farmhouse Cheese (Co. Clare), Cashel Farmhouse Cheesemakers (Co. Tipperary), and The Little Milk Company (Co. Waterford).
Inagh Farmhouse Cheese, Cashel Farmhouse Cheesemakers and The Little Milk Company are now available in stores
Almost 40% of Irish consumers under 35 have increased their dairy consumption since the beginning of the Covid-19 lockdown. That’s according to new consumer research of over 2,000 Irish adults released by the European Milk Forum, as part of its ‘Sustainable Dairy in Europe’ campaign.
While 91% of Irish consumers still think we can prevent all or most of the catastrophic consequences of climate change, when it comes to making food purchasing decisions, price (46%), nutritional value (34%) and healthiness (31%) trump carbon footprint (10%) and sustainable packaging (19%) concerns.
39% of consumers under 35 have increased their dairy consumption during the pandemic
Love Irish Food announces 2020 Double Up Awards
Love Irish Food has optimum campaign for announced the launch their brand objectives. of the 2020 Double Up The award is open Awards in partnership with to both Love Irish Core and Media Central. Food members and
The initiative is offering non-members. Chosen five Irish food producing brands will have the companies a ‘double up’ opportunity to advertise of €200,000 in radio their products to the airtime, meaning selected Irish consumer with companies will have their double the momentum radio advertising spend and double the airtime. doubled in 2021. Love Irish Food
Winners will have their invites all qualifying bought radio spend Irish-produced food of €40,000 in Q1 2021 and drink brands to doubled by €40,000 in enter, detailing in 1,500 free airtime in Q2 2021, words or less, why across Media Central this campaign should radio stations, to include Kieran Rumley, executive director be awarded to their Newstalk, Today FM, and of Love Irish Food, whose member brand. Entrants will others. Media Central’s stations achieve a weekly brands support 12,000 jobs in the Irish food industry need to present a sound business and marketing audience of over 2 million case, with the winners listeners. Love Irish Food, Core and Media being the brands deemed to benefit most Central will work with the winners to plan the from the award. “At a time when Covid-19 and Brexit have added so much uncertainty to the market, this Double Up award allows the winners the certainty of knowing that they have an increased advertising campaign for their brand in their plans for 2021,” said Kieran Rumley, executive director of Love Irish Food. To enter, brands must first submit details of their company and brand at www.loveirishfood.ie by 24 July 2020. Completed entry forms must be submitted by 28 August 2020.
Fish imports and exports continue to rise
Fish imports into Ireland from outside the EU Under EU regulations, all imports of fish are continuing to rise, according to figures from third countries (countries outside the released by the Sea-Fisheries Protection EU) must be accompanied by a catch Authority, the state body responsible for certificate which confirms that the fish regulating the sea fisheries and the sea food was caught and declared legally, including production sectors. where and when the fish was caught and by
In 2019, over which vessel. 4,000 tonnes of Last year, fishery products the SFPA were subject to provided catch SFPA import certificates for controls, up 26% over 11,500 on 2018. Fish and tonnes of Irish fishery products exports to third that are traded countries, an into the European increase of Union are subject 8% on 2018. to specific Additionally, regulatory it provided controls to Sea fisheries regulator issues latest certification figures health prevent illegal, certificates unreported and unregulated (IUU) fish and for almost 84,000 tonnes of exports to fishery products from entering the food third countries. These certificates confirm supply chain. Anti-IUU regulations were that the products were handled under introduced as part of EU measures to tackle satisfactory hygienic conditions in an the estimated €1.1 billion in IUU products that SFPA-approved establishment and are were imported into the EU annually. accurately described. n
