Irish food suppliers secure lucrative opportunity with Musgrave MarketPlace

Representatives from SuperValu and Centra stores across Ireland are celebrating success after the Musgrave Food Safety Awards, held at the Killashee Hotel in Naas earlier this month.

Musgrave has the largest store network in the country with food safety as a key priority The Musgrave Food Safety Standard and Independent Audit Programme provides the basis for maintaining safe food for all SuperValu and Centra customers every day.

Five SuperValu stores and five Centra stores were recognised at the awards for their outstanding ongoing commitment to excellence in food safety and consistently high standards of leadership in food safety

Global assurance provider Lloyd’s Register Quality Assurance (LRQA) completed a series of store audits to measure performance against the Musgrave Retail Food Safety Standard. The results of these audits were used to carefully choose the winners of this year’s awards.

The winners of the ‘Exceptional Performance in Food Safety’ awards were:

• SuperValu Abbeyfeale, Co Limerick

100% Irish owned national foodservice wholesaler, Musgrave MarketPlace has announced five new partners following the first round of its Green Shoots programme In collaboration with Bord Bia, the Dragons Den style initiative invited pitches from local Irish businesses with the opportunity for their product to be promoted and sold across Musgrave MarketPlace branches and online platforms.

Companies presented to a panel of foodservice experts spanning the areas of culinary, purchasing, sales and marketing with five providers selected – Vanilla Bean Patisserie in Cavan, Uneek Functional Cheese Company based in Limerick, West Cork natives, The Cultured Food Company and Spice of Life as well as Builin Blasta from Galway

The businesses will now be listed in three Musgrave MarketPlace branches as well as online There will be the opportunity to host monthly sampling events in-branch and an extensive promotional campaign will now begin across Musgrave MarketPlace social media and digital platforms as well as in foodservice brochures.

“At Musgrave MarketPlace we are committed to providing our customers with the most extensive range of products and supporting local Irish suppliers is extremely important to us. Green Shoots brings these two commitments together,” said Mark Moriarty trading director of Musgrave Wholesale Partners, congratulating the successful businesses.

• SuperValu Ballincollig, Cork

• SuperValu Charlesland, Co Wicklow

• Centra North King Street, Dublin

• Centra Batterstown, Co Meath

• Centra Toomevara, Co Tipperary

The winners of the ‘Continuous Improvement in Food Safety’ awards were:

• SuperValu Deansgrange, Co Dublin

• SuperValu Clane, Co Kildare

• Centra Forster Street, Galway

• Centra Ballinagh, Co Cavan

“We are delighted to recognise these retailers for their efforts in food safety,” said Ian Allen, managing director of SuperValu and Centra.

“We think it is important to recognise exemplars of excellence in this area, which is vital to everything we do at SuperValu and Centra,” he continued. “We want to thank the store owners, managers, and staff for their ongoing hard work and dedication to food safety.”

The winners celebrating their success at the 2023 Musgrave Retail Food Safety Awards

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